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The European Startup Show

Business & Economics Podcasts

To inspire technology entrepreneurs in Europe with stories and practical strategies from other successful entrepreneurs. If you are a CEO, founder, or work in sales or marketing, and your company is based in Europe or is looking to expand into Europe, then this podcast is for you.

To inspire technology entrepreneurs in Europe with stories and practical strategies from other successful entrepreneurs. If you are a CEO, founder, or work in sales or marketing, and your company is based in Europe or is looking to expand into Europe, then this podcast is for you.

Location:

United Kingdom

Description:

To inspire technology entrepreneurs in Europe with stories and practical strategies from other successful entrepreneurs. If you are a CEO, founder, or work in sales or marketing, and your company is based in Europe or is looking to expand into Europe, then this podcast is for you.

Twitter:

@anitamirchi

Language:

English

Contact:

+4407842833448


Episodes

April Dunford, Author and Positioning Expert, on: The Most Common Questions Founders Ask on Product Positioning.

4/29/2021
In this episode, I sit down with April Dunford who is a globally recognized expert in positioning and author of the best seller book on positioning, Obviously Awesome: How to nail positioning so your customers get it, buy it and love it. I ask her the questions founders always ask me like: how should you position if you are a multi-product company? Do you position at a company level or a product level? When should you create a new category? How do you position if you are in a transition?

Duration:00:44:55

Rav Dhaliwal, ex-head of Slack’s EMEA Customer Success on: How to Measure, Align and Drive Value through Customer Success

4/21/2021
Links:Rav DhaliwalRav’s blog on Medium Resources recommendedThe InSide Scoop - Podcast on tools and technologyCreating Customer Success - Podcast by Daniel Cattini and Alex TrumanCustomer Success - Book by Dan Steinman, Nick Mehta and Lincoln Murphy

Duration:00:47:33

Expert series: Chris Walker, CEO of Refine Labs on the New Demand Gen Playbook

4/14/2021
Chris has become a mini-marketing-celebrity on Linkedin and is using the playbook he advocates for as the way to generate high quality demand gen: Share valuable content consistently and when buyers are ready they will come to you. In this podcast we discuss what to do and what not to do when you are an early-stage company. We also discuss what companies that are scaling from $50 M - $100 M need to know about generating high quality demand.

Duration:00:44:01

Sujata Bhatia, COO of Monzo Bank on - Navigating the Pandemic; How She Thinks of Competition; Monzo’s OKR process; Diversity in Fintech.

3/30/2021
Links:Monzo Other:Favorite Book: The God of Small Things by Arundhati RoyProductivity App: Strides

Duration:00:41:33

Marie Outtier, Director of Twitter and Co-Founder of Aiden.ai Which She Sold to Twitter

3/24/2021
Marie on Twitter:@MarieOuttier Links:WHO - How to hire A playersZero to One by Peter Thiel

Duration:00:36:27

Solveiga Pakštaitė, Founder of Mimica on: Going from Invention to Commercialisation and on her Decision to Hire a CEO to Lead her Company.

3/17/2021
Her journey from invention to commercializationHiring LinksMimica BooksZero to One by Peter Thiel

Duration:00:44:19

Dr Olivia Ahn, Co-Founder and CEO of Planera on Creating Sustainable Products and the Role of FMCG

3/10/2021
The business The process The Insights Company: Planera Books:Traction

Duration:00:35:29

Caroline Noublanche Co-founder and CEO of Apricity on: Why She Started Apricity; Advice from Balancing Being a Woman Entrepreneur and Family and Trends in Fertility Tech.

3/3/2021
Caroline’s Journey Apricity Being a women entrepreneur LinksApricity Books:My Absolute Darling by Gabriel TallentBetty by Tiffany McDaniel

Duration:00:40:45

Expert Series: Daniel Murphy on Product Marketing for Entrepreneurs: Role of Product Marketing in Different Stage of Startup; How to Recruit For It; His Top Tips on Product Launches, Customer Reviews, and Lead Generation.

2/24/2021
Intro to Product marketing[1:26] What is product marketing?[4:51] How can product marketing and product management work better together?[6:57] What is the role of product marketing across the three stages of a company - early, growth and multi-product? Product marketing during the stages[10:15] Early Stage[10:23] What should product marketing at that stage look like - how many product marketers and what key responsibilities should they have?[13:20] Advice on how to create priority and...

Duration:00:35:27

Daniel Epstein, Founder and CEO of The Unreasonable Group on: How Unreasonable Helps Growth Companies Scale Faster and The 3-Steps to Building Culture in Any Company

2/3/2021
Company: Unreasonable Group Other mentions RiverSimple80 AcresClasscraft1MGMemphis Meats Book: Let My People Go Surfing by Yvon Chouinard

Duration:00:49:27

Tim Sadler, Co-Founder and CEO of Tessian on: What All Great Funding Pitches have; Creating A New Category and Why Human Layer Security is The Next Big Thing

1/27/2021
Human Layer SecurityGo-To-Market Category CreationOther questions What all Great Pitches have LinksCompany: TessianBook: On Tyranny by Timothy D SnyderNew Podcast: RE Human Layer Security

Duration:00:53:19

Tim Kraska, co-founder and CEO of Einblick on Key Considerations for an Entrepreneur Commercialising Research/IP from Academia

1/21/2021
Back history of Einblick Process of commercializing academic research Future plans Links:Einblick Me:) Linkedin: Anita MoorthyTwitter: @anitamirchi, Email: anitam@alum.mit.edu

Duration:00:32:55

Zane Bojare, Head of Marketing for Startup Wise Guys accelerator on the small but might Baltic startup scene in Estonia, Latvia and Lithuania, home of 6 unicorns

1/14/2021
[1:18] - Overview of the Baltic startup scene[10:14] - What are some of the interesting findings and highlights from the Baltic startup report that surprised you?[14:18] - Given much of the funding for the Baltics startups came from UK or US, what does that say about the Baltics funding scene?[16:21] - What are some of the trends or niches you see across the 3 countries?[21:17] - Diversity and inclusion. What is the scene like for women founders and what is holding them back still? Is it...

Duration:00:38:05

Jamie Crummie, Co-Founder of Too Good To Go on: The Problem of Global Food Waste and How Too Good To Go Is Solving This Problem.

12/10/2020
Links:Too Good to Go Book recommendation: The Ragged Trousered Philanthropists

Duration:00:37:51

Co-founders of Coinrule, Gabriele Musella and Oleg Giberstein on: Democratizing Crypto Trading Access; Raising Money on Seedrs, and Getting Your First 16k Users Without Any Marketing.

11/26/2020
Market On Coinrule On Scaling If you like the show, please leave a review on Apple or any other platform you listen too, LinksCoinrule BooksTraction by Gabriel Weinburg and Justin MaresOpen: An Autobiography by Andre AgassiAll the King’s Men by Robert Penn Warren

Duration:00:43:15