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The Experience Business

Business & Economics Podcasts

THE EXPERIENCE BUSINESS is a new podcast released every Monday, Wednesday & Friday to help you make your business an Experience Business to differentiate, stay competitive and build a brand. Because people don't just buy your product and services. They only buy the experiences. I am Samir Kumar Sah. In this podcast, I bring my own insights, perspectives, case studies not just in marketing, but also on how technology product processes, people and culture make the experiences. Great experiences require complete rethinking, starting from marketing to supply chain to your customer success.I also invite regular guests to share their viewpoints on being innovative, agile, and digital-first to differentiate your brand and being competitive.This podcast is for futurist leaders who are entrepreneurs, business leaders and practitioners from various departments together willing to make an impact.

Location:

India

Description:

THE EXPERIENCE BUSINESS is a new podcast released every Monday, Wednesday & Friday to help you make your business an Experience Business to differentiate, stay competitive and build a brand. Because people don't just buy your product and services. They only buy the experiences. I am Samir Kumar Sah. In this podcast, I bring my own insights, perspectives, case studies not just in marketing, but also on how technology product processes, people and culture make the experiences. Great experiences require complete rethinking, starting from marketing to supply chain to your customer success.I also invite regular guests to share their viewpoints on being innovative, agile, and digital-first to differentiate your brand and being competitive.This podcast is for futurist leaders who are entrepreneurs, business leaders and practitioners from various departments together willing to make an impact.

Language:

English


Episodes

Ep 14: How learning and development leaders can improve employee experience w/ Anil Santhapuri

10/17/2020
Employee Experience is a new Customer Experience. A happy and engaged employee can go above and beyond for the success of an organisation. If a company invests in the learning and skill development of their employees, it has a chance to win the trust of their employees. It shows you care for their career. In the fourteenth episode, host Samir Kumar Sah invites Anil Santhapuri, Director L&D where Anil shares how L&D leaders can improve the employee experience. What we are discussing with...

Duration:00:53:18

Ep 13: How Linkedin India creates effective sales engagement virtually w/ Soumavo Sarkar

9/30/2020
In this episode of "THE EXPERIENCE BUSINESS" podcast, Samir Kumar Sah invites Soumavo Sarkar from Linkedin India as a guest where Soumavo talks about Linkedin India creates effective Sales engagement virtually. Soumavo shares his own recipe while he engages with the customers for the first time and he works with them as a problem-solving partner instead of being a pushy salesperson. Overview: During COVID19, the majority of B2B sales teams are interacting with customers remotely. Things...

Duration:00:32:51

Ep 12: Defining problems correctly for successful business transformation w/ Matt Shatcher

9/30/2020
In this episode of "THE EXPERIENCE BUSINESS" podcast, Samir Kumar Sah with guest Matt Shatcher talks about how to identify problems correctly to succeed in your business transformation initiative or your startup. Brief Overview: Many digital transformation initiatives and startups fail. While there could be multiple reasons, in the majority of cases it has also been found that the leadership team failed to identify the problems correctly. Either these problems are too broad or it is...

Duration:00:36:18

Ep 11: Streamlining Customer Support in Covid19 for satisfied Customers w/ Rajesh Srinivasan

9/4/2020
In this episode of "THE EXPERIENCE BUSINESS", Samir Kumar Sah with the guest Rajesh Srinivasan (Marketing Evangelist & Author) will explore businesses should focus on streamlining the customer support in the current time.Customer Support forms one of the core parts of superior customer experience. Few things will be answered:-What are businesses missing in Customer Support? Why do you think this problem is presentTop suggestions by Rajesh on streamlining Customer Support in Current Covid19...

Duration:00:42:02

Ep 10: Effective marketing research for the right customer messaging in product marketing w/ Kira Tchernikovsky and Raj Kuchibatla

8/28/2020
In the tenth episode, Samir Kumar Sah invites Kira Tchernikovsky (Product Marketing & integrated communication manager, HSBC) and Raj Kuchibhatla (Global Head of Research & Insights, Key Media) to discuss about the effective strategies to conduct market research for getting the right messaging for customers in Product Marketing.In the pandemic, it became obvious that the message should be insightful to resonate with the customer to cut through the noise. This is especially important for...

Duration:00:47:16

Ep 09: Content Marketing for enhancing customer experience w/ Yaagneshwaran Ganesh

8/24/2020
Content is the pillar of every form of communication. Many brands struggle to get on a successful content marketing.In this ninth episode of "THE EXPERIENCE BUSINESS" podcast, Samir hosts Yaagneshwaran Ganesh to share his content strategy.Yaagneshwaran Ganesh is a Top 100 Global Martech Influencer, Content Geek, TEDx Speaker, Best-selling Author and Host@ABM Conversations Podcast.

Duration:00:45:24

Ep 08: Strategies to select the right type of ABM w/ Kim Marie Ruquet

8/22/2020
In this podcast, Samir has invited Kim Marie Ruquet (an ex-Director of Marketing, Oracle and Pivotal Software) to discuss on the Strategies to select the right type of Account-Based Marketing.Customer experience has a direct impact on revenue. But good customer experience requires a deeper level of customer personalisation. Inbound marketing by B2B for high-value products & services can not provide such level of personalization. Account-Based Marketing (ABM) is a much better solution which...

Duration:00:30:31

Ep 07: How Nike's customer experience & digital transformation effort provided them competitive edge.

8/19/2020
In the seventh episode of "THE EXPERIENCE BUSINESS" podcast, Samir presents the case study of Nike to differentiate in the market and gain a competitive edge.Nike's was losing its dominance in US sneaker in 2017 to its competitors like Addidas. They were soon to realise that they can have dominance only by being customer focussed. So, they decided to focus on deepening the customer relationship by investing in Digital Transformation initiatives with the goal to provide greater Customer...

Duration:00:05:46

Ep 06: Importance of Employee Experience for Experience Business w/ Japreet Saini

8/16/2020
In this sixth episode of "The Experience Business" podcast, Samir discusses with the guest Japreet Saini, an agile coach & practitioner on importance of employee satisfaction & experience for making a great experience for your customer. In this episode we discuss:-Why the employee experience matters?What leaders are doing wrong in understanding the employee needs?Why leaders must revisit their employee recognition process and program?Why hiring for culture fit is not the best idea?What...

Duration:00:37:46

Ep 05: Redefining Customer Experience in COVID19

8/15/2020
Covid19 has impacted the lives of every individual and business. Business leaders are finding it challenging to make decisions in this uncertain time.However, it is clear that only customer-centric companies are going to survive. But this requires the customer experience strategy which is more relatable in the COVID19.In this podcast, Samir Kumar Sah discusses:-How to start with CX strategy.How to categorise your business based on the current state of crisis.Five phase framework for making a...

Duration:00:15:49

Ep 04: How Customer Experience must start with the Mobile-first Experience?

8/12/2020
In the fourth episode, Samir discusses why mobile experience must be the first priority while focussing on the customer experience.He discusses:- Why B2C and B2B brands need first mobile experience? What are the basic steps needed to start with mobile experience for customer experience? Samir also gives a few examples from B2C and B2B.Visit the website for more details:-https://pritbor.com/podcasts

Duration:00:14:54

Ep 03: Podcasting to build better relationships and experiences with B2B customers w/James Carbary

8/10/2020
Podcasting is trending as people are hooked to audio content. In this episode, our guest James Carbary who is an authority in B2B Podcasting; explains how podcasting builds a better relationship & experience with a B2B customer and helping in winning clients. We discuss his "Content-Based Networking" framework for podcasting to build relationships. He shares various insights and strategy to interview the guests and various important podcasting strategy.

Duration:00:52:09

Ep 02: Why becoming Digital Business is different than doing digital?

8/5/2020
In this episode, I demystify how becoming a digital business is different than doing digital. Becoming an "Experience Business" demands an organisation to become a digital business and undergo digital transformation. However, many people confuse this term with "Doing Digital".

Duration:00:11:14

Ep 01: What it means to become an Experience Business

8/3/2020
In this episode, I share what it means to become an "Experience Business". Today's connected customers have many choices and they are very demanding. This makes it difficult for brands to differentiate mere on product quality and pricing. An Experience business provides a top-notch experience to customers throughout the entire customer journey. In this episode, I give a six-point recipe for Experience Business.

Duration:00:14:56

The Experience Business (Trailer)

7/29/2020
This is trailer episode for "The Experience Business" podcast

Duration:00:01:26