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206: How To Choose The Right Launch Strategy

Launching your course or coaching program soon? How do you choose the right launch strategy? How do you know what will get your offer in front of the right people? You might be asking yourself one of these questions at some point as you start to plan out your next or first product launch. So really - is there a best launch strategy? A best type of pre-launch content? If you’re spending months stressing over our what your pre-launch content should be, today’s episode is for you. So today...


205: 3 Things That COULD HAVE Held Me Back In My Business

Be honest - do you ever feel like something is holding you back in your business? No matter what your definition of success is - if you haven’t reached that - you might wonder when it’s going to happen for you. And I think we can all get that… Have you ever experienced that moment in your business when you look in the mirror and ask, “What am I doing wrong? What can I do better? Why isn’t this working???” If so, today’s episode might be just what you need to hear. Today, I’m sharing 3...


204: Feeling Stuck? You Could Be Caught In One Of These Launch Loops

Have you ever felt like you were stuck in a repeating loop? Like you just didn’t know what to do next? Maybe you’re overwhelmed? Maybe you’re just confused? And if you could figure out what the problem was - you could take at least one step in the right direction… Well, this often happens when we’re doing something new in our business... When you’re creating an online course, a coaching program, maybe a new service you want to offer, or you’re developing any other type of product --...


203: 3 Questions To Ask Before You Set Your Launch Dates

You’ve got a course, a coaching program, maybe a waitlist for both, you’ve been working day/night to create the content, to connect… And you know you want to launch it -- soon. So, you give yourself a pop quiz. “Am I ready to launch?” Sometimes it’s hard to answer this, right? There are so many pieces to juggle, create and do before you launch anything! What if you had a simple way to know FOR SURE that it was time to put those launch dates in your planner--ones you’d feel confident...


202: Why In-Person Works: How To Build Your Audience One Person At A Time

Does this sound familiar? If you’re an online entrepreneur, you’re likely thinking about growing your email list, getting more traffic, building your platform, finding the right social media strategy… And all of these have one thing in common. You’re just looking to reach and connect with more real people. It’s so easy to forget that last part - the real people. And in our quest for automation, we even forget that there’s a more direct, often more powerful way to “engage” and “interact”...


201: The Cost of Delaying Your Launches

Has this ever happened to you? You finally set the date you’re going to unveil your product, your course, maybe your first online program to the world. Feeling so ready do this. But then the date comes and goes… so you push it back for real. And then you keep pushing back the date. Not just once. But twice. Maybe three times. Now, there could be a real unavoidable reason for this and there often is, but it’s also possible something deeper is going on. For full show notes + more, head...


200: How to Go From Planning to Doing

I’m curious about something... Actually a few things... So, you don’t actually have to tell me the answers to these questions (unless you want to), do it for yourself. Today’s 200th episode is one that dives in deep to how you can get better at not just planning (your launches, your life, your business), but how to get better at following, DOING, and completing the plan. For full show notes, head on over to


199: From Six to Seven Figures in 3 Years

It sounds like the dream scenario. You build a small service based business, get so busy that your business is bursting at the seams…within a year you're at the six figure mark…and then within three years a simple shift in what you offer to your clients lands you with a seven figure business… Sounds amazing, right? Today's guest talks about her journey from starting an online business to now being a sought after Facebook Ads agency (but really, she does so much more). You're going to...


198: How To Create A Subscription Box Business

Have you ever thought of creating a subscription box business? Whether you’re an online business owner, a course creator, a physical business owner - offering a subscription box is a great way to add a high touch offering and one that brings in recurring revenue. Today’s guest has built her own stationary and card subscription-based business from scratch. She runs it mostly on her own. She curates the contents of each box, assembles all the boxes, ships everything too! Has two different...


197: Why Self-Awareness Is Your Hidden Launch Super Power with Kelsey Chapman

Would you believe that self-awareness is your biggest (and often hidden) business super power? How well do you know yourself? I don’t mean your likes, dislikes, dreams or your life story, but really do you know what makes you tick? Today’s guest went on a journey to really figure out what made her tick in her business, how to avoid duplicating past negative workplace practices she’d experienced...and it led her to the Enneagram. If you love personality tests of any kind, know your Myers...


196: Signs You're Making Progress with Elizabeth MacLeod

Let’s get real. Sometimes it’s hard to know if you’re making progress on your business. You show up week after week - publish the podcast, write the newsletter, host the webinar. And even when you see more people paying attention, more likes, more people can feel a bit unclear. Are you going in the right direction? Are you saying and doing the right things? Over the years I’ve seen many people beat themselves up for not being where they should be or being behind, I knew it...


195: What To Do About Your Paper & Digital Overwhelm

The last time our guest was on the show, I received more emails than I expected... I think people really connected with the idea of clutter and how it affects our daily life. JoAnn Krall teaches entrepreneurs and regular ‘ole peeps who are doing various things in the world, how to organize their homes, businesses, and life. But today we’re talking about a problem that is near and dear to the hearts of anyone building a business online. Information overload--in the form of paper or digital...


194: What comes first - the product, the people, or the process?

Today I wanted to rant a bit about a question I think hits the core of why most people get stuck on launching… They aren’t clear on what comes first. Is it the product? Is it the people? Or is it the process? Today’s episode is going to be short - I think. We’re going to talk about a topic I think we all need to be reminded of… a question really… What comes first - the product, the people or the process? Or rather, what comes first the what, the who, or the how we’re going to do...


193: 5 Easy Ways To Get Started Using Email Segmentation

What is it email segmentation? Why should you use it? How to get started using it on your next launch? That’s what we’re talking about on today’s episode of the podcast. If you have an online business, or you’ve spent any time in the online world at all, then you’ve likely heard about the power of email marketing…you may have even heard of email segmentation. And here’s why it’s so important… Segmenting your email list is the best way to personalize the experience for each person in your...


192: Why Confidence Is Your Biggest Launch Asset

In this week’s episode we’re talking to Cara Alwill Leyba. Cary is a master life coach, social media influencer, author, blogger, and podcaster...Her most recent book titled “Like She Owns The Place” dives into the topic of Confidence and why it’s the biggest gift you can give to yourself. For full show notes, head on over to


191: Powerful Launch Strategies You Can Use Even If It's Your First Launch

Quick question for you… Did you know that some of the most powerful launch strategies are ones you can pull off even if you are launching for the very first time? Today’s episode dives into two strategies you can use that - don’t require a ton of technical knowledge or built in audience...AND can be built out as your business grows! These strategies can be used together or separately to help you - build your audience, gain attention leading up to your launch, help you spread the word...


190: The Power of Being Specific, Communicating, and Connecting Personally with Meghan Hartman of Crafting Creative

It doesn't surprise me... Depending on your business - you want more clients, or a better launch, or a more streamlined business. Here's the thing. You know all those things we learn and promptly ignore about business, when we’re getting started? Like being specific, talking to one person, giving yourself time, understanding who your audience is and creating what they want? They work and today’s guest has learned all of this and so much more of the past few years AND she's willing to...


189: Systems For Creative Entrepreneurs: Getting Started

Are you an artist or creative entrepreneur? If you’ve ever felt overwhelmed, overworked, no time to create art, or do that thing your passionate about - it could be as simple as creating a few key systems in your business. Now on the surface, the word systems might make your eyes glaze over. Systems definitely don’t immediately bring to mind creativity or flow… But this week, my guest shares how she’s gained more time in her studio, painting, creating jewelry, coming up with new ideas…...


188: Are you damaging your brand by NOT being consistent?

We often hear from people that we need to be consistently publishing content to our community in order to build trust. But how much is enough? Can we be consistent in some areas and then a little bit more fluid in others? What happens when we go off the grid EVERYWHERE? Are we damaging our businesses and brands by not being consistent? That’s what we’re talking about on today’s episode. For full show notes, head on over to


187: The Layer Cake Launching Strategy

I’m not going to lie. I love analogies and puns. That’s why this week, I’m taking you into my brain to look at something I’m calling the “Layer Cake Launch Strategy”... I think we’d all agree that launches have become multi-layered and often include one main launch strategy, surrounded by other LAYERS of social marketing. In today’s episode here’s what we cover: Show notes and full post here: