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199: From Six to Seven Figures in 3 Years

It sounds like the dream scenario. You build a small service based business, get so busy that your business is bursting at the seams…within a year you're at the six figure mark…and then within three years a simple shift in what you offer to your clients lands you with a seven figure business… Sounds amazing, right? Today's guest talks about her journey from starting an online business to now being a sought after Facebook Ads agency (but really, she does so much more). You're going to...


198: How To Create A Subscription Box Business

Have you ever thought of creating a subscription box business? Whether you’re an online business owner, a course creator, a physical business owner - offering a subscription box is a great way to add a high touch offering and one that brings in recurring revenue. Today’s guest has built her own stationary and card subscription-based business from scratch. She runs it mostly on her own. She curates the contents of each box, assembles all the boxes, ships everything too! Has two different...


197: Why Self-Awareness Is Your Hidden Launch Super Power with Kelsey Chapman

Would you believe that self-awareness is your biggest (and often hidden) business super power? How well do you know yourself? I don’t mean your likes, dislikes, dreams or your life story, but really do you know what makes you tick? Today’s guest went on a journey to really figure out what made her tick in her business, how to avoid duplicating past negative workplace practices she’d experienced...and it led her to the Enneagram. If you love personality tests of any kind, know your Myers...


196: Signs You're Making Progress with Elizabeth MacLeod

Let’s get real. Sometimes it’s hard to know if you’re making progress on your business. You show up week after week - publish the podcast, write the newsletter, host the webinar. And even when you see more people paying attention, more likes, more people can feel a bit unclear. Are you going in the right direction? Are you saying and doing the right things? Over the years I’ve seen many people beat themselves up for not being where they should be or being behind, I knew...


195: What To Do About Your Paper & Digital Overwhelm

The last time our guest was on the show, I received more emails than I expected... I think people really connected with the idea of clutter and how it affects our daily life. JoAnn Krall teaches entrepreneurs and regular ‘ole peeps who are doing various things in the world, how to organize their homes, businesses, and life. But today we’re talking about a problem that is near and dear to the hearts of anyone building a business online. Information overload--in the form of paper or...


194: What comes first - the product, the people, or the process?

Today I wanted to rant a bit about a question I think hits the core of why most people get stuck on launching… They aren’t clear on what comes first. Is it the product? Is it the people? Or is it the process? Today’s episode is going to be short - I think. We’re going to talk about a topic I think we all need to be reminded of… a question really… What comes first - the product, the people or the process? Or rather, what comes first the what, the who, or the how we’re going to do...


193: 5 Easy Ways To Get Started Using Email Segmentation

What is it email segmentation? Why should you use it? How to get started using it on your next launch? That’s what we’re talking about on today’s episode of the podcast. If you have an online business, or you’ve spent any time in the online world at all, then you’ve likely heard about the power of email marketing…you may have even heard of email segmentation. And here’s why it’s so important… Segmenting your email list is the best way to personalize the experience for each person in...


192: Why Confidence Is Your Biggest Launch Asset

In this week’s episode we’re talking to Cara Alwill Leyba. Cary is a master life coach, social media influencer, author, blogger, and podcaster...Her most recent book titled “Like She Owns The Place” dives into the topic of Confidence and why it’s the biggest gift you can give to yourself. For full show notes, head on over to


191: Powerful Launch Strategies You Can Use Even If It's Your First Launch

Quick question for you… Did you know that some of the most powerful launch strategies are ones you can pull off even if you are launching for the very first time? Today’s episode dives into two strategies you can use that - don’t require a ton of technical knowledge or built in audience...AND can be built out as your business grows! These strategies can be used together or separately to help you - build your audience, gain attention leading up to your launch, help you spread the word...


190: The Power of Being Specific, Communicating, and Connecting Personally with Meghan Hartman of Crafting Creative

It doesn't surprise me... Depending on your business - you want more clients, or a better launch, or a more streamlined business. Here's the thing. You know all those things we learn and promptly ignore about business, when we’re getting started? Like being specific, talking to one person, giving yourself time, understanding who your audience is and creating what they want? They work and today’s guest has learned all of this and so much more of the past few years AND she's willing to...


189: Systems For Creative Entrepreneurs: Getting Started

Are you an artist or creative entrepreneur? If you’ve ever felt overwhelmed, overworked, no time to create art, or do that thing your passionate about - it could be as simple as creating a few key systems in your business. Now on the surface, the word systems might make your eyes glaze over. Systems definitely don’t immediately bring to mind creativity or flow… But this week, my guest shares how she’s gained more time in her studio, painting, creating jewelry, coming up with new ideas…...


188: Are you damaging your brand by NOT being consistent?

We often hear from people that we need to be consistently publishing content to our community in order to build trust. But how much is enough? Can we be consistent in some areas and then a little bit more fluid in others? What happens when we go off the grid EVERYWHERE? Are we damaging our businesses and brands by not being consistent? That’s what we’re talking about on today’s episode. For full show notes, head on over to


187: The Layer Cake Launching Strategy

I’m not going to lie. I love analogies and puns. That’s why this week, I’m taking you into my brain to look at something I’m calling the “Layer Cake Launch Strategy”... I think we’d all agree that launches have become multi-layered and often include one main launch strategy, surrounded by other LAYERS of social marketing. In today’s episode here’s what we cover: Show notes and full post here:


186: Why You Should Set Monthly Themes For Your Business

If you struggle staying focused or knowing what your priorities should be (as it relates to growing your business) - today I’m going to share why I set monthly themes AND why you should do the same. Setting themes whether they are weekly, daily or even a monthly theme is great ways to regain that focus, feel less overwhelm, and wake up each day knowing exactly what to work on… Let’s dive in. For full show notes, head on over to


185: Your 5 biggest launch communication challenges handled

Communication challenges are something we all face in business from time to time, especially if we offer products & services to our audience. The problem is simple. We believe we’re not saying the right things to the right people at the right time or in the right way. It always comes back to that! In today’s episode, we’re going to walk through the 5 most common launch communication challenges, why they are happening and a few ways to lean in and handle them! You’ll want to pay close...


184: How To Write Sales Page Copy That Connects & Converts

What’s the most challenging part of putting a launch together? For me, it’s the sales page. I love getting to know my audience, talking to each person one on one, really digging into what’s challenging each person. I LOVE connecting with people. And yet - when I sit down to write the sales page for my online courses, I often freeze. The blank page stares back at me literally challenging me to sound like a weirdo and show my true colors to the world. Now, even though I have years of...


183: 3 Ways to Make Sure Your Customers Don’t Miss a Thing

Are you on online course or digital product creator? If so, then listen up. We all know that people aren’t finishing online courses. They are buying and buying and buying, but rarely getting through your content. So, if you’ve ever wondered why people shell out their hard earned cash, seem really gung ho, but then either disappear after a few weeks of being hot & heavy in your Facebook group, you gotta listen to today’s episode. Now there’s a lot of reasons this could be happening. And...


182: 5 Key Steps To Planning Your Launch (that are easy to miss)

You are so ready for this. The dates are on the calendar. Team has been hired. Pages are being designed and developed. Everything is moving forward - and you feel great. Confident that you’ve thought of everything to make next launch a success. You planned it out. Took the time. Talked to your ideal customers. One of the best things you can do for yourself right now is to ask - Have I missed anything? Do I have all the information I need? After years of working on launches of all sizes,...


181: Why You Should Do A Mid-Year Business Review

A few years ago I shared how I like to do two big reviews of my business. One mid-year business review and one at the end of the year. Whether you’re just getting started in your business or you’ve been up and running for years, this one of those times when you get to reflect, pause and then make decisions about the next 3-6 months. They can be invaluable to your growth. The more aware you are of what’s working, what’s not, what you said you were going to do vs. what you didn’t do...and...


180: Want To Simplify Your Business? Why A Membership Site Might Be Right For You with Heidi Thompson

Do you sell online products and courses? If so, how many do you have for sale? And how well are each of the products selling? If you have multiple online products, courses, or services you offer and are starting to feel scattered, today’s episode is for you. Because what our guest this week did has simplified her offerings, given her a clear ongoing marketing focus, and has allowed her to really connect and help her customers. Now her business fits her life and has given her room to...