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The Fitness Business Podcast

Business & Economics Podcasts

Since 2015, the fitness business podcast has produced a weekly show to help fitness business owners, managers, career individuals and entrepreneurs lead, manage and run their businesses. Each week the show invites leading business experts, coaches, authors and owners from around the world to share their expert advice on a specific topic, make book recommendations and end each show with 3 specific actions listeners can do. Themed shows include In The Trenches, where an owner shares a strategy that has had amazing impact in their business; and the Intensive Series, four mini episodes with laser focus on a specific topic and real time actions for listeners to implement into their business. The show is supported by Active Management, Precor, Tribe Team Training, One Fit Stop, ABC Financial, MyZone & RockstarFit.

Since 2015, the fitness business podcast has produced a weekly show to help fitness business owners, managers, career individuals and entrepreneurs lead, manage and run their businesses. Each week the show invites leading business experts, coaches, authors and owners from around the world to share their expert advice on a specific topic, make book recommendations and end each show with 3 specific actions listeners can do. Themed shows include In The Trenches, where an owner shares a strategy that has had amazing impact in their business; and the Intensive Series, four mini episodes with laser focus on a specific topic and real time actions for listeners to implement into their business. The show is supported by Active Management, Precor, Tribe Team Training, One Fit Stop, ABC Financial, MyZone & RockstarFit.

Location:

Australia

Description:

Since 2015, the fitness business podcast has produced a weekly show to help fitness business owners, managers, career individuals and entrepreneurs lead, manage and run their businesses. Each week the show invites leading business experts, coaches, authors and owners from around the world to share their expert advice on a specific topic, make book recommendations and end each show with 3 specific actions listeners can do. Themed shows include In The Trenches, where an owner shares a strategy that has had amazing impact in their business; and the Intensive Series, four mini episodes with laser focus on a specific topic and real time actions for listeners to implement into their business. The show is supported by Active Management, Precor, Tribe Team Training, One Fit Stop, ABC Financial, MyZone & RockstarFit.

Language:

English


Episodes

344 Annette Franz: Putting the Customer Into the Customer Experience

3/2/2021
In today's episode, Annette gives her professional advice on how to improve a club's ability to connect with the customer and provide a customer experience that's worth talking about. Listen and learn, as Annette teaches us how journey mapping can assist in that connection along with bringing "the customer into your team meetings."

Duration:00:36:10

343 Luke Symonds: Organic Marketing for the Fitness Professional

2/23/2021
Organic marketing is the base for all fitness marketing in this day and age. Luke preaches consistency and making sure your content speaks to your following. In this episode, Luke focuses on the benefits of organic marketing as well as the biggest mistakes to avoid and if he could offer up one piece of advice it would be, "get your followers to buy into the person, not the service."

Duration:00:33:13

342 The Value Proposition for Meeting Members Where They Are with ASF Payment Solutions & Club OS

2/18/2021
Do you ever wonder if you’re using your software systems to the fullest extent? Are you confident in the quality of data you’re receiving from your current systems? Do you truly feel that you have made your member processes simple enough so that members can engage with your business when and where they want to? The team at ASF Payment Solutions & Club OS joins us this month on The Value Proposition to give you insight into to each company, new features for both, and how they work together...

Duration:00:34:53

341 Brittney Welk: How Automating Staff Training Transforms Your Business

2/16/2021
In today's episode Brittany talks about automating processes and getting them to the point where you, the owner or general manager, can step away from the business for a period of time and still have the business run efficiently and effectively. Brittney is a processes guru and loves to share her journey, with other fitness business owners, how she was able to get all of her information out of her head and into a systematic process.

Duration:00:35:32

340 Nick Parker: Marketing Your Fitness Business

2/9/2021
In this episode, Nick answers top marketing questions to help owners promote their businesses for 2021. Listen to Nick's top advice for optimal advertising on social media platforms. Nick also stresses the importance of on-line reviews and gives advice on how to gather more reviews for your future members to read

Duration:00:31:23

339 Your Ultimate Guide to Podcasting

2/4/2021
In this episode: Key data around podcasting, Tips for getting started, How to reach more people with your podcast, How to monetize your podcast. Featuring special guest: Dave Keine

Duration:01:05:38

338 Building your brand through community with Debra Strougo

2/2/2021
In this episode, Debra walks us through the path that Row House has taken to ensure consistency within its brand. Keeping an "ear to the ground" is the secret to their success and making sure that all employees are educated on the meaning behind #pulltogether. Debra emphasizes the importance of making everyone that walks through the feel welcome and supported. It's a great episode that is truly focused on detailed oriented brand consistency and an education on how to create a strong feeling...

Duration:00:31:49

337 Mohit Rajhans: Is Content King or Connection?

1/26/2021
Mohit Rajhans, co-founder of Think Start Inc. He has worked with most of Canada’s top media organizations, with a focus on major brands. Mohit's strategy and content development work has been featured around the world and he has also spent the last 8 years teaching continuing education at Humber College.

Duration:00:33:52

336 The Value Proposition for Networked Fitness with Precor

1/21/2021
If you’re a facility operator who is hesitant to adopt networked fitness solutions – this is just the episode for you! We explore Precor’s networked fitness solutions: Preva and Advagym by Sony - and give you a sneak peek as to the types of data you’ll be receiving by making them part of your facility. You’ll then hear what business decisions you can make with this data and how it affected the bottom line of a Precor customer. Adopting any new form of technology takes staff buy-in, so we...

Duration:00:39:24

335 Rebranding a Business with Krishea Holloway

1/19/2021
Krishea Holloway started her career with Curves NA, Inc. at the age of 21, opening her first Curves franchise in 1997. Her franchise quickly became one of the most successful Curves franchises! Due to her success Co-Founder, Gary Heavin, asked her to become a mentor to other club owners. She joined the corporate support team in 1999 as a club operations trainer, and has progressively moved up within the company taking on responsibilities as: Sales and Resales Manager, Country Manager for New...

Duration:00:29:18

334 Who is Leading Your Team Through a Crisis with Adam Sedlack

1/12/2021
Adam Sedlack, President of UFC Gyms, is an experienced fitness veteran with a demonstrated history of excelling in the health wellness and fitness industry. Adam, had the honor to be selected by NeV as one of the co-founders of UFC GYM. UFC Gym now is under development in 26 countries around the globe and is known as the world-wide leader in MMA conditioning. Through the growth of UFC Gym, Adam developed an expertise around domestic/international operations and he is highly skilled in...

Duration:00:32:21

333 How to Pivot your Business in 2021 with Brent Darden

1/5/2021
Brent Darden is IHRSA’s interim president and CEO. He earned his master’s degree in exercise science from Baylor University and began his career as a front desk attendant and fitness floor instructor at the First Baptist Church of Waco Life Recreation Center. He later was employed in a variety of positions in different fitness operating models including a regional multi-club group, a large independent athletic facility, and a niche group exercise studio.

Duration:00:39:25

332 Thinking Ahead: Exercise Is Medicine With Dr Bob Sallis

12/29/2020
The medical industry is ready for the fitness industry but is the fitness industry ready to look after who they send to us? This is the question that Bob explores in the Thinking Ahead show. As a practicing physician, Dr Bob Sallis has worked closely with the Claremont Club in California referring patients for years. He has seen the direct benefit to his patients and also the impact on the staff, other members and the community. The programs were profitable for the business and life...

Duration:00:39:52

The Benefits of Profiling People with Bo Hanson

12/22/2020
Bo Hanson’s career within the sport and the business sector spans over 20 years, delivering leadership, management and coach development. In addition to his own athletic career comprising of four Olympic appearances and including three Olympic medals, Bo has worked for many years with coaches and athletes from over 40 different sports across the globe. Bo’s ability to improve the coaching strategies and performance of his clients has resulted in over 18 national championships, Olympic...

Duration:00:34:18

330 The Value Proposition for Going Digital with Intelivideo

12/17/2020
Have you been considering going digital and adding an on-demand and live streaming workout platform to your fitness business? Are you looking to compete with direct to consumer fitness offerings in a hyperlocal fashion? Does the idea of going from health club operator to production company make you sweat? If you answered yes, the December Value Proposition episode is for you. Intelivideo exists to help operators hybridize their fitness offerings and to compete in an ever-changing fitness...

Duration:00:41:34

329 The Power and Place of Role Play with Ben Ludwig

12/15/2020
Ben Ludwig currently serves as the Growth pastor for CrosspointNow network of churches across Kansas, acts as the Subject Matter Expert in Sales for Fitness Revolution, sits on the Advisory Board for the International Strength Training Organization and works in a consultant role with the fastest growing fitness franchise in the world F45 Training as well as working a hand in many start up businesses.

Duration:00:38:54

328 Increase Profit By Decreasing Expenses with Josh Fox

12/8/2020
Josh Fox is the founder and CEO of Bottom Line Concepts. He has grown the company over the past decade and is proud to have achieved over 300 Million Dollars in savings and refunds for many different organizations. In the day to day operations, his true strength is building relationships as well as managing employees, vendors and an international sales team. He is hands on in overseeing all aspects of the business from meetings, contracts, negotiations, implementation and follow up....

Duration:00:31:33

327 Five Laws That Will Bring You Both Personal Effectiveness and Professional Success

12/1/2020
Bob Burg is the author of a number of books on sales, marketing and influence, with total book sales approaching two million copies. Bob is an advocate, supporter and defender of the Free Enterprise system, believing that the amount of money one makes is directly proportional to how many people they serve. Bob Burg shares how a subtle shift in focus is not only a more uplifting and fulfilling way of conducting business but the most financially profitable way, as well. For 30 years he’s...

Duration:00:42:58

326 Emma Barry: 2021, The Year To Rebuild Fitness Boutiques

11/24/2020
As founding member of group fitness juggernaut Les Mills International and previous Director of Group Fitness Programming for luxury-lifestyle brand Equinox, I have inhaled senior roles in group fitness programming, product development, global training, and people & culture. A prolific writer and sought after speaker and mentor, Emma is fluent in what happens NEXT in fitness and personal betterment. Armed with 25 years of stories you'd rather forget, Emma is a regular contributor to the...

Duration:00:48:46

325 The Value Proposition for Making Fitness Accessible with Trainerize

11/19/2020
In episode 325 of the Fitness Business Podcast, we’re going to be learning the Value Proposition for Making Fitness Accessible – we’ll be speaking with the Trainerize team to learn about how the app came to be, what the company looks like today, and where they’re going in the future! You’ll learn how the fitness & wellness solutions they build for their community create a 360-degree fitness and lifestyle approach. With over 20,000 fitness businesses powered by Trainerize, a community of over...

Duration:00:35:57