The Futur with Chris Do

We want to hear from you. If you're open to a quick chat with our producer or any of the other options, it only takes a few seconds to sign up: https://forms.gle/Enzzpq5FCVQKbHV9A In this episode, I sit down with Robert Brunner — the design mind behind Beats by Dre, former Apple design director, and founder of Ammunition — to unpack what it really takes to build enduring, emotional, and market-shifting products. We explore the tension between risk and restraint, the power of story in industrial design, and what separates mediocre products from cultural icons. Robert shares hard-won wisdom from 40+ years in the field, working with legends like Jimmy Iovine, Paula Scher, and the teams behind Apple and Beats — and how he now helps startups design with both craft and business outcomes in mind. Timestamps: (00:00) – The Fascination of Objects and Their Stories (05:49) – Navigating Client Relationships in Design (11:26) – The Evolution of Design Partnerships (23:20) – The Rise of Beats by Dre: Origins and Inspirations (30:17) – The Evolution of Design and Craftsmanship (41:37) – The Challenge of Perfection in Design (45:30) – Design Perspectives and Personal Favorites Check out today's guest, Robert Brunner: Robert's Website: https://www.ammunitiongroup.com/ Robert's LinkedIn: https://www.linkedin.com/in/robertbrunner Check out The Futur: Website: https://www.thefutur.com/ Courses: https://www.thefutur.com/shop Linkedin: https://www.linkedin.com/company/the-futur/ Podcasts: https://thefutur.com/podcast Instagram: https://www.instagram.com/thefuturishere/ Facebook: https://www.facebook.com/theFuturisHere/ Twitter: https://x.com/thefuturishere TikTok: https://www.tiktok.com/@thefuturishere Youtube:https://www.youtube.com/thefuturishere Check out Chris Do: Website: https://zaap.bio/thechrisdo LinkedIn:https://www.linkedin.com/in/thechrisdo/ Facebook:https://www.facebook.com/BizOfDesign Instagram:https://www.instagram.com/thechrisdo/ Twitter:https://x.com/thechrisdo TikTok:https://www.tiktok.com/@thechrisdo Threads:https://www.threads.net/@thechrisdo Zaap: https://zaap.bio/thechrisdo Clubhouse:

We want to hear from you. If you're open to a quick chat with our producer, it only takes a few seconds to sign up: https://forms.gle/TTdgZ9R6HykpPaEh6 Closing a client isn’t about luck—it’s about process. In this episode, I break down why sales cycles vary depending on project size, client needs, and how well you handle the budget conversation. Many creatives avoid discussing money upfront, leading to wasted time and ghosting. I share why transparency is key, how to gauge client readiness, and a simple framework to talk about pricing without discomfort. Plus, I give real-world examples, from my own experience to the way high-value projects are evaluated. Whether you're closing five-figure deals or negotiating seven-figure contracts, this episode will help you take control of the sales process. Timestamps: (00:00) - Understanding Client Closing Timelines (01:50) - Understanding Client Engagement and Money Conversations (02:23) - The Dilemma of Decision-Making in Financial Situations (05:18) - Discussing Budget Upfront (06:16) - Understanding Body Language in Communication Check out The Futur: Website: https://www.thefutur.com/ Courses: https://www.thefutur.com/shop Linkedin: https://www.linkedin.com/company/the-futur/ Podcasts: https://thefutur.com/podcast Instagram: https://www.instagram.com/thefuturishere/ Facebook: https://www.facebook.com/theFuturisHere/ Twitter: https://x.com/thefuturishere TikTok: https://www.tiktok.com/@thefuturishere Youtube:https://www.youtube.com/thefuturishere Check out Chris Do: Website: https://zaap.bio/thechrisdo LinkedIn:https://www.linkedin.com/in/thechrisdo/ Facebook:https://www.facebook.com/BizOfDesign Instagram:https://www.instagram.com/thechrisdo/ Twitter:https://x.com/thechrisdo TikTok:https://www.tiktok.com/@thechrisdo Threads:https://www.threads.net/@thechrisdo Zaap: https://zaap.bio/thechrisdo Clubhouse:https://www.clubhouse.com/@thechrisdo Behance: https://www.behance.net/chrisdo

We want to hear from you. If you're open to a quick chat with our producer, it only takes a few seconds to sign up: https://forms.gle/TTdgZ9R6HykpPaEh6 In this episode, I sit down with Matt Lakajev — sales strategist, lead gen expert, and creator of Seven Figure Creators—to dismantle the myths about content, branding, and cold outreach. Matt reveals why most creators are stuck posting into the void, and how a tiny, targeted LinkedIn presence can outperform big audiences. We break down the real math of monetizing a service business online—and how to turn every post, profile visit, and DM into an effortless sales system that scales. Timestamps: (00:05) - The Power of a Small Following on LinkedIn (03:02) - Transitioning from Cold Outreach to Warm Leads (16:16) - Setting Up an Effective Email Outreach Strategy (20:02) - Effective Communication in Sales (26:54) - Effective Call Structuring for Sales (35:23) - Lead Generation as a Business Priority (37:27) - Generating Leads: Strategies for Small Businesses (45:35) - Sales Process and Event Strategy (49:55) - Pricing Strategies for Success (55:54) - Sales Strategies and Early Challenges in Business Check out today's guest, Matt Lakajev: Matt's LinkedIn: https://au.linkedin.com/in/mattlakajev Matt's YouTube: https://www.youtube.com/@matthewlakajev Check out The Futur: Website: https://www.thefutur.com/ Courses: https://www.thefutur.com/shop Linkedin: https://www.linkedin.com/company/the-futur/ Podcasts: https://thefutur.com/podcast Instagram: https://www.instagram.com/thefuturishere/ Facebook: https://www.facebook.com/theFuturisHere/ Twitter: https://x.com/thefuturishere TikTok: https://www.tiktok.com/@thefuturishere Youtube:https://www.youtube.com/thefuturishere Check out Chris Do: Website: https://zaap.bio/thechrisdo LinkedIn:https://www.linkedin.com/in/thechrisdo/ Facebook:https://www.facebook.com/BizOfDesign Instagram:https://www.instagram.com/thechrisdo/ Twitter:https://x.com/thechrisdo TikTok:https://www.tiktok.com/@thechrisdo Threads:https://www.threads.net/@thechrisdo Zaap: https://zaap.bio/thechrisdo Clubhouse:

We want to hear from you. If you're open to a quick chat with our producer, it only takes a few seconds to sign up: https://forms.gle/TTdgZ9R6HykpPaEh6 In this episode, I sit down with Jodie Cook—entrepreneur, writer, and brand strategist—to dive deep into the real meaning of personal branding in the age of digital identity. From dismantling societal boxes to embracing your law of least effort, Jodie shares how she built influence without following anyone else’s template. We explore how true branding is about meaning, impact, and integrity—not vanity metrics—and how creators, coaches, and entrepreneurs can scale their presence by stacking their unique strengths. Timestamps: (00:06) – Embracing Authenticity (00:30) – Understanding Personal Branding (08:37) – The Value of Personal Branding (16:00) – Breaking Free from the Box (22:05) – Exploring Personal Identity and Societal Expectations (27:35) – Finding Your Creative Stack (35:16) – The Intersection of Personal Growth and Community (41:41) – Exploring the Intersection of Passion and Profit (47:39) – Embracing Mistaken Identity (54:02) – Embracing AI for Fitness and Performance (59:06) – Finding Your Personal Brand (01:01:50) – The Journey of Self-Discovery Check out today's guest, Jodie Cook: Jodie's LinkedIn: https://www.linkedin.com/in/jodie-cook/ Jodie's YouTube: https://www.youtube.com/@Jodie_Cook Check out The Futur: Website: https://www.thefutur.com/ Courses: https://www.thefutur.com/shop Linkedin: https://www.linkedin.com/company/the-futur/ Podcasts: https://thefutur.com/podcast Instagram: https://www.instagram.com/thefuturishere/ Facebook: https://www.facebook.com/theFuturisHere/ Twitter: https://x.com/thefuturishere TikTok: https://www.tiktok.com/@thefuturishere Youtube:https://www.youtube.com/thefuturishere Check out Chris Do: Website: https://zaap.bio/thechrisdo LinkedIn:https://www.linkedin.com/in/thechrisdo/ Facebook:https://www.facebook.com/BizOfDesign Instagram:https://www.instagram.com/thechrisdo/ Twitter:https://x.com/thechrisdo TikTok:https://www.tiktok.com/@thechrisdo Threads:https://www.threads.net/@thechrisdo Zaap: https://zaap.bio/thechrisdo Clubhouse:

We want to hear from you. If you're open to a quick chat with our producer, it only takes a few seconds to sign up: https://forms.gle/TTdgZ9R6HykpPaEh6 We’re back with part two of my conversation with Brendan Kane, and this time, we’re putting formats into action. We go deep into what the social media algorithms actually care about (hint: it’s not boosting or shadowbanning), why going viral isn't the goal—but meaningful impact is—and how to make even the “boring” stuff relatable and widely viewed. Brendan unpacks practical examples from real estate to insurance to dentistry, and we workshop my own man-on-the-street concept live on the podcast. We also explore the psychology behind pricing, personal branding, and how your unique personality traits can shape your content strategy. If you’ve ever wondered how to grow an audience while staying authentic, or how to deal with the pressure of content performance, this episode delivers straight talk with plenty of “aha” moments. Timestamps: (00:00) - Introduction (03:40) - Shadowbans & algorithm myths (05:27) - What virality really means (07:19) - How niche creators can reach wider audiences (10:49) - Formats for “boring” businesses (12:14) - Mindset shift for viral potential (14:50) - Man-on-the-street brainstorm (17:04) - What can go wrong with live formats (20:45) - Dialogue demo & emotional tension (23:25) - Should you delete non-performers? (25:14) - Faceless content vs personal connection (32:25) - Brendan’s personal brand & communication style Check out today's guest, Brendan Kane: Brendan's Website: https://brendanjkane.com/ Brendan's Facebook: https://www.facebook.com/BrendanJamesKane/ Brendan's Instagram: https://www.instagram.com/brendankane/?hl=en Brendan's YouTube: https://www.youtube.com/@BrendanKane/ Check out The Futur: Website: https://www.thefutur.com/ Courses: https://www.thefutur.com/shop Linkedin: https://www.linkedin.com/company/the-futur/ Podcasts: https://thefutur.com/podcast Instagram: https://www.instagram.com/thefuturishere/ Facebook: https://www.facebook.com/theFuturisHere/ Twitter: https://x.com/thefuturishere TikTok: https://www.tiktok.com/@thefuturishere Youtube:https://www.youtube.com/thefuturishere Check out Chris Do: Website: https://zaap.bio/thechrisdo LinkedIn:https://www.linkedin.com/in/thechrisdo/ Facebook:https://www.facebook.com/BizOfDesign Instagram:https://www.instagram.com/thechrisdo/ Twitter:

We want to hear from you. If you're open to a quick chat with our producer, it only takes a few seconds to sign up: https://forms.gle/TTdgZ9R6HykpPaEh6 In this episode, I sit down with Brendan Kane—strategist, speaker, and author of Hook Point—to talk about what really drives social media success. Spoiler alert: it's not hacks, trends, or frequency. Brendan breaks down why storytelling beats every algorithm trick in the book and how creators can find sustainable, repeatable success by understanding proven content formats. We dive deep into the five steps to virality, what most people get wrong about content creation, and why shifting from passive to active consumption can transform your strategy. Brendan also unpacks what formats are, why they unlock creativity (not restrict it), and how even a single tweak in your delivery can massively shift performance. If you’ve ever felt like you’re spinning your wheels online, this conversation will help you realign your approach and focus on what actually works. Timestamps: (00:00) - Introduction (01:02) - Why storytelling matters (03:26) - Algorithms favor great stories (06:01) - Five-step social media success formula (08:57) - The role of content formats (12:10) - Format vs. trend: the big shift (15:23) - How to find your winning format (18:12) - What makes a video go viral (21:40) - Creating ideas within formats (25:00) - Real example: Tanner’s bag deconstructions (28:34) - Monetizing without selling (31:15) - ROI = size of your vision (33:50) - Why consistency and time matter (36:28) - One video at a time (38:45) - Learning through reflection (40:55) - Final thoughts and teaser for Part 2 Check out today's guest, Brendan Kane: Brendan's Website: https://brendanjkane.com/ Brendan's Facebook: https://www.facebook.com/BrendanJamesKane/ Brendan's Instagram: https://www.instagram.com/brendankane/?hl=en Brendan's YouTube: https://www.youtube.com/@BrendanKane/ Check out The Futur: Website: https://www.thefutur.com/ Courses: https://www.thefutur.com/shop Linkedin: https://www.linkedin.com/company/the-futur/ Podcasts: https://thefutur.com/podcast Instagram: https://www.instagram.com/thefuturishere/ Facebook: https://www.facebook.com/theFuturisHere/ Twitter: https://x.com/thefuturishere TikTok: https://www.tiktok.com/@thefuturishere Youtube:https://www.youtube.com/thefuturishere Check out Chris Do: Website: https://zaap.bio/thechrisdo LinkedIn:https://www.linkedin.com/in/thechrisdo/ Facebook:https://www.facebook.com/BizOfDesign Instagram:

We want to hear from you. If you're open to a quick chat with our producer, it only takes a few seconds to sign up: https://forms.gle/TTdgZ9R6HykpPaEh6 In this gripping Part 2 episode, Chris Do goes deep with Simon Squibb on the business model that powers his viral mission of giving away money to strangers. But this isn’t charity—it’s strategy. Simon unpacks how he built a profitable, self-sustaining content engine that funds dreams, spreads hope, and disrupts the traditional education system. From revenue breakdowns across YouTube, TikTok, Instagram, and brand deals to his "infinite giving" philosophy, Simon shows that you can do good and make money—at scale. This episode is a masterclass in purpose-driven entrepreneurship, and a behind-the-scenes look at how generosity can become a business advantage. Timestamps: (00:00) - Why Simon’s mission seems crazy—but works (01:30) - Giving strangers cash on the street… how? why? (03:00) - The psychology behind belief, opportunity, and self-worth (04:00) - Why school failed him—and how he’s replacing it (06:00) - “Fun-education”: content that teaches people to start with $0 (08:30) - You don’t need money to start a business—here’s proof (10:00) - How Simon’s videos spark action worldwide (12:00) - Giving without expectation vs. manipulation (14:00) - The business of giving: profitable, scalable, repeatable (16:00) - Acting like you have no money (even when you do) (18:00) - The flaw in traditional charities—and how Simon avoids it (20:00) - Core belief = business engine: fixing education, freeing people (23:00) - Real estate example: using purpose for competitive advantage (26:00) - Content model = exposure, not just cash (28:00) - Pattern-interrupting the system: why Simon talks to strangers (31:00) - Charity vs. marketing: what’s the real difference? (33:00) - The 3-stage revenue system: YouTube, brand deals, products (36:00) - Affiliate deals, subscription models, and ethical monetization (38:00) - New brands: Dream Brew coffee + Purposeful Clothing (41:00) - Revenue transparency: breakdowns from YouTube & TikTok (44:00) - Why exposure > money—and how every view funds dreams (47:00) - What’s next: scaling impact without losing soul Check out today's guest, Simon Squibb: Simon's LinkedIn: https://uk.linkedin.com/in/simonsquibb Simon's Instagram: https://www.instagram.com/simonsquibb/?hl=en Simon's Website: https://simonsquibb.com/ Check out The Futur: Website: https://www.thefutur.com/ Courses: https://www.thefutur.com/shop Linkedin: https://www.linkedin.com/company/the-futur/ Podcasts: https://thefutur.com/podcast Instagram: https://www.instagram.com/thefuturishere/ Facebook: https://www.facebook.com/theFuturisHere/ Twitter: https://x.com/thefuturishere TikTok: https://www.tiktok.com/@thefuturishere Youtube:https://www.youtube.com/thefuturishere Check out Chris Do: Website:

We want to hear from you. If you're open to a quick chat with our producer, it only takes a few seconds to sign up: https://forms.gle/TTdgZ9R6HykpPaEh6 In this raw and deeply emotional episode, Simon Squibb sits down with Chris Do to unpack the moment he won a $1 million prize—and why it brought him to tears. From sleeping on the streets at 15 to selling a company to PwC, Simon reveals the powerful story of loss, hustle, purpose, and rebuilding from nothing. He challenges what we think we know about money, success, and charity—and makes a compelling case for why anyone, anywhere, can start a business. This isn’t just a business interview—it’s a masterclass in emotional resilience, reinvention, and the psychology behind purpose-driven work. Whether you're broke, burned out, or just looking for a reason to keep going, Simon’s story will make you believe in possibilities again. Timestamps: (00:00) - The dream spark: How Simon helps people start with nothing (01:30) - The serendipitous $1M moment at the 1 Billion Followers Summit (03:00) - Why Simon cried on stage (and what people misunderstood) (06:30) - Childhood trauma: Being kicked out at 15 after his father's death (09:00) - Billy Elliot, judgment, and the underdog narrative that made him weep (12:00) - Small-town England to global entrepreneur: Breaking out of expectations (14:30) - The family divide: estrangement, identity, and redefining connection (16:00) - Why selling his business felt like another kind of loss (20:00) - Dealing with hate: tribal psychology and toxic social media reactions (23:30) - Purpose vs. profit: Why helping for free is Simon’s real power move (25:00) - From homeless to hustler: how a messy garden became his first business (29:00) - Scaling with no resources—and becoming the first customer himself (34:00) - Selling his agency to PwC and losing his “fluid” identity (40:00) - Depression post-success: What happens when you no longer “need” (44:30) - Purpose as survival: Why not needing money can leave you lost (49:00) - Giving without expectation—Simon’s philosophy on modern generosity (52:00) - Why building a business to help others is the future of entrepreneurship Check out today's guest, Simon Squibb: Simon's LinkedIn: https://uk.linkedin.com/in/simonsquibb Simon's Instagram: https://www.instagram.com/simonsquibb/?hl=en Simon's Website: https://simonsquibb.com/ Check out The Futur: Website: https://www.thefutur.com/ Courses: https://www.thefutur.com/shop Linkedin: https://www.linkedin.com/company/the-futur/ Podcasts: https://thefutur.com/podcast Instagram: https://www.instagram.com/thefuturishere/ Facebook: https://www.facebook.com/theFuturisHere/ Twitter: https://x.com/thefuturishere TikTok: https://www.tiktok.com/@thefuturishere Youtube:https://www.youtube.com/thefuturishere Check out Chris Do: Website:

We want to hear from you. If you're open to a quick chat with our producer, it only takes a few seconds to sign up: https://forms.gle/TTdgZ9R6HykpPaEh6 Join Chris Do and veteran coach Jule Kim in this unfiltered conversation about the realities of coaching, personal growth, and professional responsibility. From ethical boundaries to the complexities of respect, they dive deep into what it really means to help others grow. Timestamps: (0:00) - Intro (1:44) - Can "Anyone" Can Be a Coach? 🤔 (7:15) - Coaching VS Therapy (7:54) - Handling Difficult Client Situations (14:28) - Money & Ethics Real Talk (23:44) - Power of Words & Communication (32:35) - Defining Internal Beliefs (42:40) - Understanding True Respect (56:12) - Setting Better Boundaries (1:00:43) - Breaking Patterns (1:07:13) - Say YES (1:09:38) - What's the Ideal Client? (1:11:35) - No More Bullsh*t (1:17:19) - Next Episode Preview: Quantum Physics Check out today's guest, Jule Kim: Jule's LinkedIn: https://www.linkedin.com/in/julekim/ Jule's Instagram: https://www.instagram.com/itsjulekim Jule's Website: https://adviceactually.com/ Check out The Futur: Website: https://www.thefutur.com/ Courses: https://www.thefutur.com/shop Linkedin: https://www.linkedin.com/company/the-futur/ Podcasts: https://thefutur.com/podcast Instagram: https://www.instagram.com/thefuturishere/ Facebook: https://www.facebook.com/theFuturisHere/ Twitter: https://x.com/thefuturishere TikTok: https://www.tiktok.com/@thefuturishere Youtube:https://www.youtube.com/thefuturishere Check out Chris Do: Website: https://zaap.bio/thechrisdo LinkedIn:https://www.linkedin.com/in/thechrisdo/ Facebook:https://www.facebook.com/BizOfDesign Instagram:https://www.instagram.com/thechrisdo/ Twitter:https://x.com/thechrisdo TikTok:https://www.tiktok.com/@thechrisdo Threads:https://www.threads.net/@thechrisdo Zaap: https://zaap.bio/thechrisdo Clubhouse:

We want to hear from you. If you're open to a quick chat with our producer, it only takes a few seconds to sign up: https://forms.gle/TTdgZ9R6HykpPaEh6 In this episode, I sit down with David Fastuca, serial entrepreneur and co-founder of Locomote. David shares the raw, behind-the-scenes truth of building, scaling, and exiting a startup without raising external capital. We explore the emotional challenges of entrepreneurship, the toll it takes on relationships, and why success without alignment can still feel like failure. Timestamps: (00:00) - Introduction (01:15) - How David started Locomote and scaled without funding (06:32) - The personal cost of building a business (10:55) - Dealing with burnout and founder guilt (13:44) - Navigating identity crises post-exit (18:20) - How his business affected his marriage (22:11) - What true alignment in business and life looks like (25:40) - Stepping back from ego-driven decisions (28:55) - Why purpose matters more than success (33:28) - What David would change if he started over (37:10) - Mental health strategies for founders (41:45) - Closing thoughts Check out today's guest, David Fastuca: Buy David's Book: https://www.growthforum.io/buybook David's LinkedIn: https://www.linkedin.com/in/davidfastuca/ Check out The Futur: Website: https://www.thefutur.com/ Courses: https://www.thefutur.com/shop Linkedin: https://www.linkedin.com/company/the-futur/ Podcasts: https://thefutur.com/podcast Instagram: https://www.instagram.com/thefuturishere/ Facebook: https://www.facebook.com/theFuturisHere/ Twitter: https://x.com/thefuturishere TikTok: https://www.tiktok.com/@thefuturishere Youtube:https://www.youtube.com/thefuturishere Check out Chris Do: Website: https://zaap.bio/thechrisdo LinkedIn:https://www.linkedin.com/in/thechrisdo/ Facebook:https://www.facebook.com/BizOfDesign Instagram:https://www.instagram.com/thechrisdo/ Twitter:https://x.com/thechrisdo TikTok:https://www.tiktok.com/@thechrisdo Threads:https://www.threads.net/@thechrisdo Zaap:

We want to hear from you. If you're open to a quick chat with our producer, it only takes a few seconds to sign up: https://forms.gle/TTdgZ9R6HykpPaEh6 In this episode, I explore the critical issue of brand misalignment—when the public’s perception of your brand doesn’t match your internal vision. Using examples from major companies like Chevy, Jaguar, and Domino’s, I break down how businesses either fail or succeed in bridging that gap. We discuss the power of social listening, the importance of honest brand positioning, and why execution always trumps ideas. From Spirit Airlines embracing its budget identity to Montana’s tourism campaign flipping “nothing here” into a strength, this conversation is all about aligning perception with reality. If you're looking to refine your brand’s message and build stronger trust with your audience, this episode is for you. Timestamps: (00:00) - Why execution beats ideas (00:34) - What happens when branding goes wrong (01:17) - The Chevy Camaro & Jaguar missteps (02:06) - How to fix brand perception (03:45) - The Domino’s Pizza rebrand success story (06:12) - Spirit Airlines and brand honesty (07:01) - How Montana turned “Nothing Here” into gold (08:46) - The power of embracing public perception Check out The Futur: Website: https://www.thefutur.com/ Courses: https://www.thefutur.com/shop Linkedin: https://www.linkedin.com/company/the-futur/ Podcasts: https://thefutur.com/podcast Instagram: https://www.instagram.com/thefuturishere/ Facebook: https://www.facebook.com/theFuturisHere/ Twitter: https://x.com/thefuturishere TikTok: https://www.tiktok.com/@thefuturishere Youtube:https://www.youtube.com/thefuturishere Check out Chris Do: Website: https://zaap.bio/thechrisdo LinkedIn:https://www.linkedin.com/in/thechrisdo/ Facebook:https://www.facebook.com/BizOfDesign Instagram:https://www.instagram.com/thechrisdo/ Twitter:https://x.com/thechrisdo TikTok:https://www.tiktok.com/@thechrisdo Threads:https://www.threads.net/@thechrisdo Zaap: https://zaap.bio/thechrisdo Clubhouse:https://www.clubhouse.com/@thechrisdo Behance:

We want to hear from you. If you're open to a quick chat with our producer, it only takes a few seconds to sign up: https://forms.gle/TTdgZ9R6HykpPaEh6 In this episode, I sit down with the incredible Mark Manson, bestselling author of The Subtle Art of Not Giving a F*ck, to talk about suffering, creativity, and what it really takes to find meaningful work. We dive into the paradox of avoiding pain, why some struggles are worth it, and how Mark discovered that writing—not music—was his true calling. We also geek out on content creation, the power of differentiation, and the business of being a creator. Mark opens up about the mistakes he made, the detours he took, and how he found his way back to what he truly loves. If you’ve ever struggled with burnout, self-doubt, or figuring out your path, this conversation is packed with insights that just might change the way you think about success. Timestamps: (00:00) - Introduction (00:45) - The paradox of suffering (02:05) - Finding meaningful struggles (06:13) - The “shit sandwich” you don’t mind eating (09:30) - Discovering your natural talents (14:25) - When to push through vs. when to quit (18:09) - Mark’s journey from music to writing (24:21) - The myth of “finding your passion” (28:47) - Secrets to creating engaging content (33:19) - The power of being a “correct contrarian” (37:14) - Social media as media, not social (42:25) - Business model shifts & the future of online media (48:08) - AI’s role in personal development (50:12) - Closing thoughts Check out today's guest, Mark Manson: Mark's Website: https://markmanson.net/ Mark's Instagram: https://www.instagram.com/markmanson Mark's New Community: https://findmomentum.com/ Check out The Futur: Website: https://www.thefutur.com/ Courses: https://www.thefutur.com/shop Linkedin: https://www.linkedin.com/company/the-futur/ Podcasts: https://thefutur.com/podcast Instagram: https://www.instagram.com/thefuturishere/ Facebook: https://www.facebook.com/theFuturisHere/ Twitter: https://x.com/thefuturishere TikTok: https://www.tiktok.com/@thefuturishere Youtube:https://www.youtube.com/thefuturishere Check out Chris Do: Website: https://zaap.bio/thechrisdo LinkedIn:https://www.linkedin.com/in/thechrisdo/ Facebook:https://www.facebook.com/BizOfDesign Instagram:

Chris Do is coming to Singapore! 🇸🇬 Over the course of one unforgettable week, join Chris for three transformative workshops on personal branding, conversational selling, and an exclusive VIP experience designed to unlock your full potential as a creative professional or entrepreneur. 🗓 June 2–7, 2025 📍 Four Seasons Hotel, Singapore 👉 Secure your spot on the waitlist: https://chrisdo.asia/waitlist In this high-impact episode, Chris Do sits down with Victoria Dior Wang—CEO of Goldzone Group and a trailblazer in experiential leadership education—to unpack why most professionals, especially in Asia, are selling all wrong. From cultural beliefs rooted in Confucian values to a widespread fear of self-promotion, Chris and Victoria explore why talented people keep playing small—and how to break free. They dive deep into why traditional sales methods feel manipulative, the shame that comes with self-promotion, and how personal branding can help you sell with confidence (and integrity). This conversation is a must-listen for creatives, consultants, entrepreneurs, and anyone struggling with visibility, pricing, or imposter syndrome. Timestamps: (00:00) The Nature of Creative Struggles (03:45) The Power of Branding in Business (07:54) Cultural Preservation and Modernization in Japan (19:22) Changing the Sales Mindset (24:33) Cultural Perspectives and Personal Growth (31:40) The Value of Experience (35:16) Understanding the Value of Money (39:51) Understanding the Value of Money (duplicate – consider editing or removing) (46:15) Overcoming Fear in Business Decisions (51:43) The Importance of Staying on Track Check out today's guest, Victoria Dior Wang: Victoria Dior Wang's Website: http://victoriadior.com/ Victoria Dior Wang's Instagram: https://www.instagram.com/victoriadiorwang/ Victoria Dior Wang's LinkedIn: https://www.linkedin.com/in/victoriadiorwang/ Check out The Futur: Website: https://www.thefutur.com/ Courses: https://www.thefutur.com/shop Linkedin: https://www.linkedin.com/company/the-futur/ Podcasts: https://thefutur.com/podcast Instagram: https://www.instagram.com/thefuturishere/ Facebook: https://www.facebook.com/theFuturisHere/ Twitter: https://x.com/thefuturishere TikTok: https://www.tiktok.com/@thefuturishere Youtube:https://www.youtube.com/thefuturishere Check out Chris Do: Website: https://zaap.bio/thechrisdo LinkedIn:https://www.linkedin.com/in/thechrisdo/ Facebook:https://www.facebook.com/BizOfDesign Instagram:https://www.instagram.com/thechrisdo/ Twitter:

We want to hear from you. If you're open to a quick chat with our producer, it only takes a few seconds to sign up: https://forms.gle/TTdgZ9R6HykpPaEh6 Welcome to part two of my conversation with Tom Bilyeu! If you haven’t heard part one yet, go check it out—we covered the realities of making millions, the impact on relationships, and why money doesn’t change who you are at your core. In this episode, we dive deeper into why so many talented people never succeed. Tom breaks down the mindset traps that keep people stuck and the hard truth about what it actually takes to win in business. We debate the role of impact, money, and personal growth, and Tom shares why he believes mindset alone isn’t enough—execution, skill acquisition, and timing matter just as much. He also opens up about his emotional journey trying to change lives at scale and why he’s now focused on shaping the next generation through storytelling and entertainment. If you're looking for real, unfiltered insights on success, this is a must-listen. Timestamps: (00:00) - Introduction (00:17) - Why talented people stay stuck (01:12) - Money as a scorecard for impact (03:00) - The myth of "good people" winning in business (04:50) - The hard truth about entrepreneurship (07:17) - Mindset vs. skill acquisition (10:45) - Business success is about timing (14:20) - The brutal emotional journey of trying to help people (20:10) - Why Tom gave up on helping adults (25:46) - Teaching personal growth through entertainment (32:10) - The pursuit of truth vs. utility (40:37) - How Tom rewired his mindset for success (49:16) - The moment that changed Tom’s self-esteem forever (52:30) - Fun rapid-fire questions with Tom Check out today's guest, Tom Bilyeu: Tom's Website: https://impacttheory.com/ Tom's Instagram: https://www.instagram.com/tombilyeu Tom's YouTube: https://www.youtube.com/c/TomBilyeu Check out The Futur: Website: https://www.thefutur.com/ Courses: https://www.thefutur.com/shop Linkedin: https://www.linkedin.com/company/the-futur/ Podcasts: https://thefutur.com/podcast Instagram: https://www.instagram.com/thefuturishere/ Facebook: https://www.facebook.com/theFuturisHere/ Twitter: https://x.com/thefuturishere TikTok: https://www.tiktok.com/@thefuturishere Youtube:https://www.youtube.com/thefuturishere Check out Chris Do: Website: https://zaap.bio/thechrisdo LinkedIn:https://www.linkedin.com/in/thechrisdo/ Facebook:

In this episode, I share my personal philosophy on parenting and how I raised my two sons to be independent, creative, and entrepreneurial. I reflect on my upbringing as a first-generation immigrant, the parenting styles I observed, and how I deliberately avoided helicopter parenting to foster self-sufficiency in my children. I discuss the importance of setting firm boundaries while allowing freedom, why letting kids fail is crucial to their development, and how I instilled values of respect, decision-making, and responsibility. I also explore the long-term impact of parenting styles, how wealth and privilege affect children's behavior, and the consequences of overprotective parenting. If you're a parent, thinking about becoming one, or reflecting on your own upbringing, this episode offers valuable insights into raising resilient and capable kids. Timestamps: (00:00) – Why I’m sharing my parenting philosophy & my sons’ success stories (02:51) – The difference between helicopter parenting and my laissez-faire approach (06:24) – How my own upbringing shaped my parenting style (10:42) – The two firm rules I set for my kids: Respect and Zero Tolerance for Violence (16:02) – How affluent parents unintentionally weaken their children (21:30) – The impact of decision-making skills on independence (27:50) – The psychological effects of over-parenting and why kids struggle with confidence (33:48) – Teaching kids financial responsibility and why my youngest filed taxes at 18 (40:46) – The illusion of choice: A strategy I learned from a family therapist (47:16) – How enforcing boundaries and respect prepares kids for the real world (53:12) – Breaking generational trauma and the dangers of repeating parenting mistakes (58:40) – Final thoughts: How to raise kids who are capable, not coddled Check out The Futur: Website: https://www.thefutur.com/ Courses: https://www.thefutur.com/shop Linkedin: https://www.linkedin.com/company/the-futur/ Podcasts: https://thefutur.com/podcast Instagram: https://www.instagram.com/thefuturishere/ Facebook: https://www.facebook.com/theFuturisHere/ Twitter: https://x.com/thefuturishere TikTok: https://www.tiktok.com/@thefuturishere Youtube:https://www.youtube.com/thefuturishere Check out Chris Do: Website: https://zaap.bio/thechrisdo LinkedIn:https://www.linkedin.com/in/thechrisdo/ Facebook:https://www.facebook.com/BizOfDesign Instagram:https://www.instagram.com/thechrisdo/ Twitter:https://x.com/thechrisdo TikTok:

In this episode, I sit down with entrepreneur and impact-driven business leader Tom Bilyeu to discuss the journey from startup to billion-dollar exit and the deeper personal costs of ambition. Tom opens up about the moment he saw life-changing wealth hit his bank account, only to realize that money doesn’t solve internal struggles. We dive into his relationship with his wife, Lisa, and how they navigate the balance between high-performance entrepreneurship and maintaining a strong marriage. Tom shares how he defines success, why skill acquisition is the key to freedom, and how he maintains his relentless drive while keeping his personal life intact. This conversation goes beyond business strategies—it’s about mindset, relationships, and personal growth. If you've ever wondered what happens after financial success or how to maintain a healthy marriage while chasing big dreams, this episode is for you. Timestamps: (00:00) - Introduction (00:22) - Chris Visits Tom’s Studio (01:04) - Billion-Dollar Exit: The Real Story (02:33) - The Moment Money Hits Your Account (03:47) - Money as a Tool vs. Self-Worth (07:12) - The Thrill of the Chase (08:32) - The Personal Cost of Success (13:15) - Marriage, Relationships & Entrepreneurship (17:03) - Prioritizing Marriage While Pursuing Success (22:42) - The Balance Between Work & Love (27:04) - The Importance of Understanding Your Partner (31:55) - Making Relationships Work Long-Term (38:08) - Chris & Tom Reflect on Ambition & Drive (38:38) - Part Two Teaser: Creative Entrepreneurship Check out today's guest, Tom Bilyeu: Tom's Website: https://impacttheory.com/ Tom's Instagram: https://www.instagram.com/tombilyeu Tom's YouTube: https://www.youtube.com/c/TomBilyeu Check out The Futur: Website: https://www.thefutur.com/ Courses: https://www.thefutur.com/shop Linkedin: https://www.linkedin.com/company/the-futur/ Podcasts: https://thefutur.com/podcast Instagram: https://www.instagram.com/thefuturishere/ Facebook: https://www.facebook.com/theFuturisHere/ Twitter: https://x.com/thefuturishere TikTok: https://www.tiktok.com/@thefuturishere Youtube:https://www.youtube.com/thefuturishere Check out Chris Do: Website: https://zaap.bio/thechrisdo LinkedIn:https://www.linkedin.com/in/thechrisdo/ Facebook:https://www.facebook.com/BizOfDesign Instagram:

In this episode, I challenge the common belief that you need to niche down to succeed. Many creatives look at artists like Post Malone, who seamlessly transitions across genres, and assume they can do the same. But the reality is, these people mastered one thing before expanding. I discuss why copying someone’s success without understanding their journey is a mistake and why intentional practice and depth of knowledge are key. We explore the concept of the T-shaped skill set, the risks of diversifying too soon, and how social media growth favors consistency. If you’ve ever struggled with whether to specialize or go broad, this episode is for you. Timestamps: (00:00) - The problem with copying success (00:39) - Post Malone’s career evolution (02:12) - Why success leaves clues (03:35) - Finding your starting point (04:17) - The power of deep expertise (05:00) - Social media and consistency (06:15) - The restaurant analogy for niching (07:01) - Outro and call to action Check out The Futur: Website: https://www.thefutur.com/ Courses: https://www.thefutur.com/shop Linkedin: https://www.linkedin.com/company/the-futur/ Podcasts: https://thefutur.com/podcast Instagram: https://www.instagram.com/thefuturishere/ Facebook: https://www.facebook.com/theFuturisHere/ Twitter: https://x.com/thefuturishere TikTok: https://www.tiktok.com/@thefuturishere Youtube:https://www.youtube.com/thefuturishere Check out Chris Do: Website: https://zaap.bio/thechrisdo LinkedIn:https://www.linkedin.com/in/thechrisdo/ Facebook:https://www.facebook.com/BizOfDesign Instagram:https://www.instagram.com/thechrisdo/ Twitter:https://x.com/thechrisdo TikTok:https://www.tiktok.com/@thechrisdo Threads:https://www.threads.net/@thechrisdo Zaap: https://zaap.bio/thechrisdo Clubhouse:https://www.clubhouse.com/@thechrisdo Behance: https://www.behance.net/chrisdo

In this episode, I’m joined by Hamlet Azarian, a seasoned marketing executive with over 20 years of experience in scaling early-stage startups from ideation to success. Hamlet breaks down his data-driven approach to marketing, emphasizing the importance of multivariate testing, customer personas, and psychographics to deeply understand user needs. We discuss actionable strategies, such as rapid testing of ideas through prototypes and landing pages, and leveraging tools like Hotjar and CallRail to optimize customer engagement. Hamlet also highlights the power of focusing on progress over perfection and shares insights from his journey of building an agency with a mission to educate and empower future marketers. Whether you’re a creative professional, an entrepreneur, or simply curious about growth marketing, this episode is packed with insights to help you take your ideas to the next level. Timestamps: (00:00) - Introduction to Hamlet Azarian (01:30) - Early-stage startup dynamics (03:00) - Example: Scaling Camino Financial (08:00) - Multivariate testing and audience targeting (15:00) - Understanding customer personas and psychographics (25:00) - Building marketing strategies through interviews (32:50) - Optimizing landing pages and pre-launch campaigns (38:20) - Growth mindset and startup culture (50:30) - Tools and tech stack for data-driven marketing (54:00) - Closing thoughts and action steps Check out today's guest, Hamlet Azarian: Hamlet's LinkedIn: https://www.linkedin.com/in/hamletazarian Azarian Growth Agency's Website: https://azariangrowthagency.com/ Hamlet's Website: https://hamletazarian.com/ Check out The Futur: Website: https://www.thefutur.com/ Courses: https://www.thefutur.com/shop Linkedin: https://www.linkedin.com/company/the-futur/ Podcasts: https://thefutur.com/podcast Instagram: https://www.instagram.com/thefuturishere/ Facebook: https://www.facebook.com/theFuturisHere/ Twitter: https://x.com/thefuturishere TikTok: https://www.tiktok.com/@thefuturishere Youtube:https://www.youtube.com/thefuturishere Check out Chris Do: Website: https://zaap.bio/thechrisdo LinkedIn:https://www.linkedin.com/in/thechrisdo/ Facebook:https://www.facebook.com/BizOfDesign Instagram:https://www.instagram.com/thechrisdo/ Twitter:

In this episode, I sit down with Maria Ross, an author, speaker, and empathy advocate, to explore the power of empathy in leadership, branding, and creative work. We unpack the two types of empathy—cognitive and affective—and how understanding them can transform relationships, client interactions, and even pricing strategies. Maria shares insights from her books, The Empathy Edge and The Empathy Dilemma, addressing misconceptions around empathy in business. We discuss how ego and insecurity can block empathy, the dangers of "empathy hijacking," and the balance between compassion and high performance. Whether you're a leader, entrepreneur, or creative professional, this episode is packed with practical strategies to integrate empathy into your work without burning out. Timestamps: (00:00) - Introduction to Maria Ross (00:33) - Maria’s background in branding and empathy advocacy (01:49) - Why empathy matters for small teams and solopreneurs (02:14) - The business case for empathy in leadership (07:13) - Why creatives struggle with empathy (09:03) - The two types of empathy: cognitive vs. affective (13:33) - Ego and insecurity as empathy blockers (20:04) - The problem with "radical honesty" and weaponized empathy (29:07) - How to respond empathetically without "hijacking" the conversation (36:41) - The power of curiosity in empathy (40:15) - Empathy in pricing: charging based on client impact (50:13) - Leadership challenges: balancing empathy and performance (57:22) - How to build an empathetic workplace culture (59:10) - Where to find Maria and her books Check out today's guest, Maria Ross: Maria's book website: https://theempathydilemma.com/ Maria's LinkedIn: https://www.linkedin.com/in/mariajross Maria's Instagram: https://www.instagram.com/redslicemaria Check out The Futur: Website: https://www.thefutur.com/ Courses: https://www.thefutur.com/shop Linkedin: https://www.linkedin.com/company/the-futur/ Podcasts: https://thefutur.com/podcast Instagram: https://www.instagram.com/thefuturishere/ Facebook: https://www.facebook.com/theFuturisHere/ Twitter: https://x.com/thefuturishere TikTok: https://www.tiktok.com/@thefuturishere Youtube:https://www.youtube.com/thefuturishere Check out Chris Do: Website: https://zaap.bio/thechrisdo LinkedIn:https://www.linkedin.com/in/thechrisdo/ Facebook:https://www.facebook.com/BizOfDesign Instagram:

In this episode, I sit down with Michael and Kass Lazerow—serial entrepreneurs, business partners, and husband-and-wife duo—to discuss the realities of entrepreneurship, leadership, and working together as a couple. We dive into their journey from launching Golf.com to selling Buddy Media to Salesforce for $745M. Michael shares his instinctive, visionary approach to business, while Kass offers sharp operational expertise, revealing the balance that has fueled their success. We talk about the myths of entrepreneurship, the importance of embracing failure, and how firing people with kindness can change lives. The conversation takes a candid turn as we explore what it means to navigate business, marriage, and parenting while staying aligned. If you've ever struggled with leadership, scaling a business, or balancing work and relationships, this episode is full of valuable insights and honest reflections. Timestamps: (00:00) - Introduction (05:10) - Michael & Kass’s journey from Golf.com to Buddy Media (11:45) - The biggest myths about entrepreneurship (18:30) - Learning to embrace fear and uncertainty in business (25:55) - How Kass approaches firing people with kindness (32:40) - Navigating marriage and business: The challenges and rewards (39:15) - The importance of trusting your gut vs. making data-driven decisions (45:50) - How social media has changed entrepreneurship (52:30) - The right way to pivot when a business idea isn’t working (59:05) - Leadership lessons: Why transparency matters (1:05:40) - The mental load of running a business and parenting (1:12:15) - Shoveling Sh*t: A sneak peek at Michael & Kass’s new book Check out today's guests, Michael and Kass Lazerow: Mike and Kass' Website: https://www.kassandmike.com/ Mike and Kass' LinkedIn: https://www.linkedin.com/company/kassandmike/ Mike and Kass' Instagram: https://www.instagram.com/kassandmike/ Shoveling Sh*t Website: https://shovelingshit.com/ Check out The Futur: Website: https://www.thefutur.com/ Courses: https://www.thefutur.com/shop Linkedin: https://www.linkedin.com/company/the-futur/ Podcasts: https://thefutur.com/podcast Instagram: https://www.instagram.com/thefuturishere/ Facebook: https://www.facebook.com/theFuturisHere/ Twitter: https://x.com/thefuturishere TikTok: https://www.tiktok.com/@thefuturishere Youtube:https://www.youtube.com/thefuturishere Check out Chris Do: Website: