
The GTO Podcast
Business & Economics Podcasts
The Growth Theory Optimal (GTO) podcast hosted by Bill King is an interview series with the brightest minds behind the fastest-growing companies in the world. Listeners will get exposure to advanced growth strategies that you won't find anywhere else.
Location:
United States
Description:
The Growth Theory Optimal (GTO) podcast hosted by Bill King is an interview series with the brightest minds behind the fastest-growing companies in the world. Listeners will get exposure to advanced growth strategies that you won't find anywhere else.
Language:
English
Episodes
Dylan Weisman on life as a high-stakes poker player, mental models, his career evolution as a coach and mentor, and how data drives his decision-making in poker and in life.
9/14/2021
Dylan Weisman is a professional high-stakes poker player, Product & Strategy Lead at Upswing Poker, and executive performance coach at Weisman Consulting Group. Previously, Dylan was the Director of Product & Strategy at CoinCentral, and a Growth Project Manager at Toptal.
Dylan joins the podcast to talk about life as a high-stakes poker player, mental models for business and life, his career evolution as a coach and mentor away from the tables, drops some incredible gems on...
Duration:01:16:26
Kevin Indig on problem solving, organic growth strategy, managing teams and building a personal brand
9/14/2021
Kevin Indig is the Director of SEO at Shopify. Previously Kevin was the VP of SEO & Content at G2, and the Head of Technical SEO at Atlassian. Kevin joins the podcast to talk about organic growth strategy, building a personal brand, SEO at scale, managing teams, and problem-solving in the enterprise.
Connect with Kevin:
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Learn More & Subscribe
- https://www.billkingtm.com/podcast
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- https://twitter.com/BillKingTM
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Duration:00:43:26
Ramli John on product-led onboarding, examples, the impact of onboarding on activation and retention
7/14/2021
Ramli John is the Managing Director of ProductLed, the leading community for product-led growth professionals. Ramli is also the author of Product-Led Onboarding, a new book that helps growth professionals level up their brand’s user onboarding experience, and turn them into raving fans of your product. You can pick up a copy of Product-Led Onboarding here.
Ramli hosts a podcast of his own called Growth Marketing Today, of which I was a guest back in 2017. Prior to these recent roles and...
Duration:00:45:07
Rand Fishkin on mental health in tech, life as a two-time founder, and growing brand influence in the era of paid ads addiction
7/8/2021
Rand Fishkin is co-founder and CEO of audience research startup SparkToro. He’s dedicated his professional life to helping people do better marketing through his writing, speaking, startups, and his book, Lost and Founder. When Rand’s not working, he’s usually cooking a fancy meal for the love of his life, author Geraldine DeRuiter. If you bribe him with great pasta or great cocktails, he’ll spill big tech’s dark secrets.
This podcast is particularly special to me given that Rand had a...
Duration:00:55:31
Brian Ta on scalable SEO strategies, optimizing growth strategy for revenue impact, and what most SEOs get wrong about ... SEO
7/2/2021
Brian Ta is a Growth PM at Coinbase, one of the fastest-growing cryptocurrency platforms in the world. Brian leads top of funnel growth via SEO, landing pages, performance marketing and affiliates. Previously to Coinbase, Brian held several Growth PM roles at companies such as AngelList, Strava and Haven Money.
Previous to those roles, Brian was an SEO Lead at Airbnb, where he owned SEO and landing page strategy for the home rental and vacation rentals business. Brian also does talks on SEO...
Duration:00:53:51
Alex Birkett on growth experimentation, a/b testing frameworks, data hygiene, how to approach experimentation in enterprise orgs
6/29/2021
Alex Birkett is the growth and experimentation lead at Workato, an integration and workflow automation platform for enterprise technology companies. Alex is also the co-founder of Omniscient Digital, an agency that helps B2B software companies accelerate growth through full-service, conversion-driven content marketing. Prior to Workato, Alex worked at Hubspot as a Senior Growth Marketing Manager focusing on User Acquisition (SEO, CRO, content, and exploring new growth channels).
Alex is a...
Duration:00:49:28
Andrew Capland on becoming a head of growth, managing teams, hiring, and skills for early-stage SaaS growth leaders
6/25/2021
Andrew Capland is the founder of DeliveringValue.co, and previously was the former Head of Growth at Postscript and Wistia. Andrew has built and led growth teams at some of the fastest-growing companies in the SaaS world, and has a ton of knowledge to share around the skills and processes you'll need if you want to be a successful head of growth.
His new company DeliveringValue.co helps Heads of Growth working at product-led SaaS companies learn new skills and advance their careers. Learn...
Duration:00:55:35