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The Glint Standard

Business & Economics Podcasts

Glint Advertising brings a branding, advertising, and marketing perspective to help marketers and business owners learn about the crazy world of advertising. The Glint Standard provides unexpected insights about culture, clients, and careers. Glint Advertising is from the Dallas, Fort Worth area and has been inspiring brands since 2000. If there's a topic or story you'd like us to discuss, email us: agency@theglintstandard.com

Glint Advertising brings a branding, advertising, and marketing perspective to help marketers and business owners learn about the crazy world of advertising. The Glint Standard provides unexpected insights about culture, clients, and careers. Glint Advertising is from the Dallas, Fort Worth area and has been inspiring brands since 2000. If there's a topic or story you'd like us to discuss, email us: agency@theglintstandard.com

Location:

United States

Description:

Glint Advertising brings a branding, advertising, and marketing perspective to help marketers and business owners learn about the crazy world of advertising. The Glint Standard provides unexpected insights about culture, clients, and careers. Glint Advertising is from the Dallas, Fort Worth area and has been inspiring brands since 2000. If there's a topic or story you'd like us to discuss, email us: agency@theglintstandard.com

Language:

English


Episodes

Time Management

5/19/2022
Time management might be the single best tool for productivity. Join the Glint team this month to discuss tips, best practices, and philosophy to save you those precious hours. Make sure to come back next month for part 2 because we have so much to talk about with this topic Learn more at: https://glintadv.com/ ____________ FOLLOW US: Blog: https://glintadv.com/blog/ Podcast: https://theglintstandard.buzzsprout.com/ Facebook: https://www.facebook.com/GlintAdvertising Instagram:...

Duration:00:19:48

The Law of Attraction

4/21/2022
The law of attraction can be a very useful tool for all aspects of life. You can use the law of attraction to manifest positive things in your life or, use it to create a strategy for your clients. Let us know if you have any questions on the subject or suggestions for future episodes below. Learn more at: https://glintadv.com/ ____________ FOLLOW US: Blog: https://glintadv.com/blog/ Podcast: https://theglintstandard.buzzsprout.com/ Facebook:...

Duration:00:17:54

Interactive Marketing Examples

3/21/2022
There are so many ways interactive marketing can be implemented into your business. You probably are even doing some simple ones already but, let us give you some more examples so you can expand your knowledge further. Have questions? Email us at agency@theglintstandard.com Learn more at: https://glintadv.com/ ____________ FOLLOW US: Blog: https://glintadv.com/blog/ Podcast: https://theglintstandard.buzzsprout.com/ Facebook: https://www.facebook.com/GlintAdverti... Instagram:...

Duration:00:15:28

What is SEO?

2/24/2022
Search Engine Optimization (SEO) refers to improving your brand's online presence. It's that simple! SEO may seem like a virtual vortex you want nothing to do with, but we're here to tell you it doesn't have to be that complicated. From on-page to off-page, we give you the basics of SEO and how this can help your brand's visibility. Have questions? Email us at agency@theglintstandard.com Support the show (https://glintadv.com/connect-with-us/)

Duration:00:20:56

Tips for Starting Your Career

1/27/2022
Job hunting, resume building, and interviews, oh my! What would you tell your 22-year-old self if you were applying for jobs with the knowledge you have now? Our workplace experience has given us the inside scoop to what potential employees are looking for. In this episode of The Glint Standard, we discuss our tips and tricks on finding the perfect job and landing the position. Have questions? Email us at agency@theglintstandard.com Support the show (https://glintadv.com/connect-with-us/)

Duration:00:21:37

How to Establish Good Company Culture

12/21/2021
Creating company culture is one of the top priorities businesses should take on today for employees and customers alike. Company culture's role in business is invaluable to creating productive, dynamic work environments that support long-term growth. So how can leaders establish this environment, and what can employees do to help? We have the answers. How does your company establish good culture? Email us at agency@theglintstandard.com Support the show...

Duration:00:30:10

Social Media for Business

11/19/2021
Are you capitalizing on social media marketing? The digital frontier is ever-changing, and consumers are constantly looking up their favorite brands before committing to a purchase. So how do businesses take advantage of this? In this episode, the Glint team provides valuable insights into promoting your brand using social media tactics. From organic to paid, we give you tactics you can start implementing today! How do you use social media? Email us at agency@theglintstandard.com Support...

Duration:00:15:31

Emotional Appeals in Advertising

10/20/2021
When thinking of different advertising strategies, you may think of art direction, marketing automation, or brand awareness. While all these initiatives push the needle in our industry, the most significant influence on purchase behavior is appealing to emotions. Using emotional appeals is a common strategy amongst advertisers, and for a good reason. In this episode of The Glint Standard, our team discusses the primary areas of emotion and how to capitalize on these to drive consumer...

Duration:00:23:58

Intern Insights: Amanda Dickman

9/13/2021
We love sharing our knowledge as an agency, whether that be with our clients or employees, but especially our interns! Ryan interviews our intern Amanda about her time here this summer on this episode of The Glint Standard. From gaining more confidence to managing client relationships, Amanda dives into the most valuable things she learned and how she plans to apply that to her senior year at college. Is a Glint internship right for you? Email us at agency@theglintstandard.com Support the...

Duration:00:11:23

The Value of Client Relationships

8/27/2021
Businesses that develop great relationships with their clients are more likely to achieve overall business success and long-term client satisfaction. Excellent client relationships open up more opportunities because your clients are more willing to communicate with you. So how do you develop these relationships? In this episode, our team discusses the value of good client relationships and how working in tandem can bring more success on both sides. How are your relationships with your...

Duration:00:18:45

How to Pitch a Winning Idea

8/12/2021
It all starts with an idea. Communicating to move people to take action is difficult to acquire but can easily be taught. Pitching a winning idea consists of explaining your concept well while simultaneously appealing to your audience. After all, they are the ones who will be investing in it. Is there a standard process? Do you need to tell a story? How long should it be? We answer all these questions and more in our newest episode of The Glint Standard! How does your team pitch a winning...

Duration:00:21:32

Getting Uncomfortable

8/3/2021
Stepping out of your comfort zone is essential to growing in your career. Some of the smartest people in the world continue to get uncomfortable because they understand it's the process of acquiring a new skill set. The biggest challenge is in your head and knowing that no one is looking for you to fail. In this episode, we talk about expanding your knowledge by losing that security blanket and how to do that with a purpose. How do you get out of your comfort zone? Email us at...

Duration:00:19:21

Defining Target Audiences

7/15/2021
How do you define your target audience? No matter the industry, each business has a specific target audience. The more knowledge you have of your top customers, the better the marketing initiatives. Who they are, why you're going after them, and your purpose are all factors that come into play when defining your target audience. We want to know your thoughts! Email us at agency@theglintstandard.com Support the show (https://glintadv.com/connect-with-us/)

Duration:00:21:53

Celebrity Agencies vs. Traditional Agencies

7/2/2021
We see more celebrity-owned marketing agencies today than we ever have before. Ryan Reynolds, Dwayne "The Rock" Johnson, and LeBron James are just a few of many who have stepped into the industry. High-profile celebrities such as these are a walking brand, continuously representing themselves throughout all aspects of their lives. What's the value they bring to our industry? In this episode, we discuss celebrity agencies versus traditional agencies and the differences between the two. Give...

Duration:00:17:33

When Is Good, Good Enough?

6/18/2021
When can we let go of our perfectionism to get things done? Time is money, and constantly trying to make something better is a mindset that can eat up your time quickly. There's always going to be something to tweak, but knowing when to stop is what matters. In this episode, our team discusses the balance of trying to make an idea better while also knowing when it gets the job done. How do you know when something is good enough? Email us at agency@theglintstandard.com Support the show...

Duration:00:18:18

The Value of Email Campaigns

6/4/2021
How many emails do you get a day? Although email has changed drastically over the years, it's still a significant part of our lives and is one of the most effective ways to reach your audience. So how do we capitalize on this as marketers? Making your email campaigns trackable and analyzing those results will not only provide your business with so much value but will also allow you to gauge your audience at a higher level. Want to know more? Email us at agency@theglintstandard.com Support...

Duration:00:22:30

Work Ethic and Speed

5/20/2021
Although they go hand in hand, there is a big difference between work ethic and speed. Some people have a great work ethic but don't produce, while others are quick to get the job done because they want the paycheck. In this episode of The Glint Standard, our team talks about the critical differences between work ethic and speed, how both fit into the workplace, and how it differentiates generationally. We want to hear your thoughts! Email us at agency@theglintstandard.com Support the show...

Duration:00:21:26

How Creativity Plays a Role in Thinking Bigger

5/6/2021
We immediately interpret creativity as the ability to design, make art, visually conceptualize, etc. However, the parameters of being creative far exceed the realm of design. At our agency, we define creativity as thinking outside the box and knowing how to solve the problem. Everyone is creative to some degree, all in different ways. No matter the industry, it's about how you apply your creativity that will determine the success of your business. Tell us how you're creative! Email us at...

Duration:00:19:23

Old and New as it Relates to Marketing

4/21/2021
When it comes to marketing, selecting the right strategy is an age-old question. Depending on your marketing goal and your audience, do you go the traditional route or the digital route? In this episode, we discuss the stark differences between traditional and digital advertising and how we implement and adapt both in today's world. Which marketing technique do you prefer? Email us at agency@theglintstandard.com Support the show (https://glintadv.com/connect-with-us/)

Duration:00:17:05

Websites and Why They Matter

4/2/2021
Websites: every business should have one. Think of a website as an extension of your marketing team, readily available to your audience 24/7. Having an established online presence gives your business more credibility and gives your audience a better understanding of your brand. From domains to content, we dive into why having a website is so important and how to structure it to be most beneficial for your business. We want to hear your thoughts! Email us at...

Duration:00:18:35