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The Glint Standard

Business & Economics Podcasts

The advertising podcast from a millennial and old school point of view. Glint Advertising digs deep into how to solve issues such as branding, advertising, and business development using examples from building their agency and developing strategies for their clients. Listen to real-world advice on how to grow your business and get your brand inspired. The Glint Advertising corporate office has been located in the Dallas Fort Worth area since 2000.

The advertising podcast from a millennial and old school point of view. Glint Advertising digs deep into how to solve issues such as branding, advertising, and business development using examples from building their agency and developing strategies for their clients. Listen to real-world advice on how to grow your business and get your brand inspired. The Glint Advertising corporate office has been located in the Dallas Fort Worth area since 2000.

Location:

United States

Description:

The advertising podcast from a millennial and old school point of view. Glint Advertising digs deep into how to solve issues such as branding, advertising, and business development using examples from building their agency and developing strategies for their clients. Listen to real-world advice on how to grow your business and get your brand inspired. The Glint Advertising corporate office has been located in the Dallas Fort Worth area since 2000.

Language:

English

Episodes

Websites and Why They Matter

4/2/2021
Websites: every business should have one. Think of a website as an extension of your marketing team, readily available to your audience 24/7. Having an established online presence gives your business more credibility and gives your audience a better understanding of your brand. From domains to content, we dive into why having a website is so important and how to structure it to be most beneficial for your business. We want to hear your thoughts! Email us at...

Duration:00:18:35

Reputation Management

3/24/2021
When it comes to managing your reputation, you should be looking at all platforms, and if you're not, know that is affecting your business. Why? Because in today's world, your reputation directly correlates to online reviews, which are so important to have in your marketing strategy. Ninety percent of sales happen before those people even walk through the door, so the reputation that precedes your business must be a positive one. How do you manage your business's reputation? Email us at...

Duration:00:14:07

Guide To Effective Branding

3/5/2021
A lot of people have misconceptions as to what branding entails. The reality is that branding is the impression someone feels when they engage with your company. Not only do you want your brand to be consistent in a competitive market, but you also want to set the standards for effective branding. In this episode, we discuss the elements that tie your brand together and how to utilize them to strengthen your business. Join the conversation! Email us at agency@theglintstandard.com Support...

Duration:00:18:48

How to Handle Client Conflict

2/11/2021
When we use the word conflict, it comes with a very negative connotation. However, it is not always a negative thing. More often than not, conflict leads to a better understanding, a better relationship with clients, and even better solutions. In this episode of The Glint Standard, we tackle the causes of conflict and how to work through those conversations. When you have two open-minded people passionate about an idea, it will only help drive your business forward in the long run. How do...

Duration:00:21:54

Creating Valuable Content

1/29/2021
Content is king. We hear this phrase repeatedly. Content is a big piece of advertising and marketing, but how do we make that valuable to our audience? As it is one of the easiest ways to get people through your front door, it can also run the gamut. However, the right content will put your brand in front of people, make you relatable, and prove that you have a stake in the game by showing you're a company committed to helping by being informative. What kind of content do you think is...

Duration:00:19:17

What Makes an Industry Leader

1/14/2021
When we think of industry leaders, we think of big-name brands that sell quality experiences. Starbucks may not make the best coffee in your eyes, but they dominate the industry. Being the top dog means pushing innovation, adapting to industry shifts, and having a solid foundation as a business. In this episode, we dive into what it takes to be an industry leader and how we believe effective leadership is a balancing act of many virtues rather than skillsets. Are there any industry...

Duration:00:17:59

Our Standard

12/29/2020
Our podcast's title is "The Glint Standard," but what does the Glint standard really mean to us? As we launch into the new year, as well as celebrate our 20th anniversary, we dive into what we mean when we talk about our standard as an agency. Upholding the same standard since our agency's start has not always been easy, but striving to provide top quality services is always at the forefront of our minds when our work leaves our door. What kind of standards does your business have in place?...

Duration:00:10:37

Trust the Process

12/17/2020
Technology, processes, and systems, oh my! The systems we have in place are to help us execute, help us get organized, and to make sure we hit those important deadlines. Sometimes, we spend so much time trying to get ourselves organized it ends up hindering our workflow. The more complex our systems get, the more time we spend organizing than getting work done. In this week's episode, we debate whether or not we need systems and what it takes to truly be efficient in the workplace. What...

Duration:00:18:23

The Educational Gap

12/8/2020
The educational gap between college and the workplace is clearly visible. Thinking on your feet, honing those soft skills and the pace at which we work are all crucial factors within our industry that are untouched in school. In this episode of The Glint Standard, we discuss how we can bridge the educational gap that will set people up for success. Join the conversation and tell us how you think we should eliminate the educational gap. Email us at agency@theglintstandard.com Support the...

Duration:00:21:46

Holiday Marketing

11/23/2020
'Tis the season! Since we are launching into the holidays, this week we discuss why holiday marketing is so crucial. It's important to consider the past year, and knowing that covid-19 has changed buying patterns will get you further than you think. Now more than ever, holiday marketing allows businesses to captivate an audience who is more ready to purchase. So make those messages positive and uplifting, because if anything, this is the year to spread holiday cheer. Want to have your...

Duration:00:22:05

Ageism in Advertising

11/10/2020
It's no secret the advertising industry is obsessed with the younger generations. We worship the altar of imagination and align creativity with the youth. The root of ageism in advertising is making assumptions and is a common idea that the older staff are maintaining boundaries while the young are breaking them. So how do we overcome this? By having these conversations, we can challenge this industry norm and be more open-minded because when we overlook specific age demographics, we...

Duration:00:23:52

The Seven Year Cycle

10/23/2020
Every industry has trends of their own, whether in retail, finance, marketing, etc. As a business, it's important to know how these trends and cycles affect you and can leave a devastating impact if you don't pay attention. In the advertising industry, a trend we often see is the seven-year cycle, where clients switch between hiring internally or externally to handle their marketing efforts. In this episode, we break down what the seven-year cycle looks like for us and why exactly it exists...

Duration:00:19:12

ROI in an Instant Results World

10/8/2020
Due to advancements in technology, the measurement of success, or failure, is made available rapidly. With that, society has become accustomed to having results instantly. So how can we gauge ROI in a world where patience is thin? Of course, we have an answer. In this episode, we discuss all ROI types and what that looks like in regards to marketing. Want to have your questions answered? Email us at agency@theglintstandard.com Support the show (https://glintadv.com/connect-with-us/)

Duration:00:15:13

Influencers in Work & Life

9/24/2020
Knowing your goals early and what drives those forward will always set you up for success. What will also set you up for success is having influencers in your life who have the same passion and commitment to their goals as you do. Whether that be a friend or a coworker, surrounding yourself with influential people will challenge you to be the best version of yourself. In this episode of The Glint Standard, we discuss the importance of the company you keep and how much that can benefit your...

Duration:00:09:34

Succession Plans

9/10/2020
The company you know of today is not the same company it was before. Change in leadership plays a major factor in your company's direction, which is why it's crucial to have a succession plan. Ensuring your company's successor will make the right decisions to help move your business forward can be a daunting task. In this episode of The Glint Standard, we take a more in-depth look into a proactive approach to creating a succession plan and what to look for when pinpointing the correct...

Duration:00:19:27

What's With All the Blue Vases?

8/27/2020
When you walk into our office, we have a variety of blue vases. Why? In this episode, we discuss the importance of the blue vase to our office and the story behind them. Blue vases are significant to Glint because it means understanding what it takes to be a go-getter. Go-getters are not order-takers, they're problem solvers, something this business knows a great deal about. Ultimately, the blue vase is a symbol of mentality that is our standard. The Go-Getter:...

Duration:00:16:15

Saying No to Work

8/13/2020
When is it okay to decline work, and how does this affect your business? In an industry as competitive as ours, it is important to identify clients and opportunities that might not fit your business. Do they see the value in your work? Can your company deliver what the client wants at the highest quality? In this episode, we discuss all the factors that come into play when deciding to take on the next project and emphasize the significance of aligning your brand with the right consumers to...

Duration:00:14:05

Establish a Healthy Work-Life Balance!

7/31/2020
Most marketers struggle to maintain a healthy balance between their work life and their personal life. The pressures of leadership often only further blur these lines. Today we are talking about keeping the two separated. With over 20 years of experience running an agency, our leaders discuss helpful tips for any marketers who struggle with the line between work and personal getting blurred. We'd love to hear helpful tips and tricks you use, as well. Shoot us an email at...

Duration:00:18:25

Integrated Marketing, What's the Big Idea?

7/20/2020
How all of your marketing efforts connect and work together to enhance each other is the base for an integrated marketing strategy. Doing individual campaigns can bring success, but coordinating multiple efforts to accomplish a goal further bolsters each campaign. On today's episode, we discuss the importance of having an integrated marketing strategy and ways to think about getting started with your big campaign idea. As an agency, we've seen the pitfalls some will experience, and we're...

Duration:00:12:06

Being a Problem Solver - The Glint Standard

7/2/2020
What's it truly mean to be a problem? Have you ever thought about how problem-solvers affect your bottom line? In this episode, we analyze all angles of how problem solvers can impact a business and what qualifies someone to lead through providing solutions. If you are looking for your step-up in your company or agency, being the go-to solution maker may be the right path. Share your insights! Email us at agency@theglintstandard.com Support the show (https://glintadv.com/connect-with-us/)

Duration:00:11:34

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