The Growth Zone

Don't look at your local bank like a crocodile. Build a relationship where they can help you without biting off your leg. Christian explains where banks can be helpful and how alternative funding can be a better choice. Unterstand in rapid mind feeding mode how venture capital and venture investors help you grow. If you enjoyed this episode, please share on social media or pass on a link to this episode to your business contacts. GET THIS BOOK >>> Don't miss out on how to drive your business to be sustainable, while avoiding the ugly side of ESG, which can be a great revenue driver when applied in a non-toxic way: Get the 2022 edition of "The Sustainable Business Idea - A pocket guide to Environment, Social and Governance (ESG)" written by Christian Bartsch. It is availabe at Amazon, Barnes and Noble and other retailers: ISBN: 979-8-8330-3548-1 Softcover ASIN: B0BKWWJL4H Kindle edition

Understand what you can change in your sales process to generate sustainable and consitent revenue. Don't fall into the trap of trying to get a reward before the big reward is ready to be collected! If you enjoyed this episode, please share on social media or pass on a link to this episode to your business contacts. GET THIS BOOK >>> Don't miss out on how to drive your business to be sustainable, while avoiding the ugly side of ESG, which can be a great revenue driver when applied in a non-toxic way: Get the 2022 edition of "The Sustainable Business Idea - A pocket guide to Environment, Social and Governance (ESG)" written by Christian Bartsch. It is availabe at Amazon, Barnes and Noble and other retailers: ISBN: 979-8-8330-3548-1 Softcover ASIN: B0BKWWJL4H Kindle edition

In this episode Christian explains how to build meaningful relationships with suppliers of all sizes and distances. Cooperation leads to mutual business arangements that help all involved parties grow their revenue and margins. Core topic: How to boost cooperations and supplier relationships If you enjoyed this episode, please share on social media or pass on a link to this episode to your business contacts. GET THIS BOOK >>> Don't miss out on how to drive your business to be sustainable, while avoiding the ugly side of ESG, which can be a great revenue driver when applied in a non-toxic way: Get the 2022 edition of "The Sustainable Business Idea - A pocket guide to Environment, Social and Governance (ESG)" written by Christian Bartsch. It is availabe at Amazon, Barnes and Noble and other retailers: ISBN: 979-8-8330-3548-1 Softcover ASIN: B0BKWWJL4H Kindle edition

In this episode, Christian will explain the benefits of systemization and workflows. He will explore with listeners, how to reduce organizational waste and increase productivity. Learn how gaining extra time and focus can help you increase the deal value. More efficiency generates higher profits but requires consistency. Core topic: How to systematize your business for profix scaling Core message: Create workflows, procedures and management systems to remain lean but with a higher profit margin GET THIS BOOK >>> Don't miss out on how to drive your business to be sustainable, while avoiding the ugly side of ESG, which can be a great revenue driver when applied in a non-toxic way: Get the 2022 edition of "The Sustainable Business Idea - A pocket guide to Environment, Social and Governance (ESG)" written by Christian Bartsch. It is availabe at Amazon, Barnes and Noble and other retailers: ISBN: 979-8-8330-3548-1 Softcover ASIN: B0BKWWJL4H Kindle edition

In this episode Christian will share strategies on, how to deal with problematic buyers that are draining your resources and personal energy. Unfortunately, clients can suddenly turn toxic even, if you have been doing business with them for a decade. Core Message: try to fix the relationship by communicating. Terminate what is unrepairable due to toxic buyer mindset GET THIS BOOK >>> Don't miss out on how to drive your business to be sustainable, while avoiding the ugly side of ESG, which can be a great revenue driver when applied in a non-toxic way: Get the 2022 edition of "The Sustainable Business Idea - A pocket guide to Environment, Social and Governance (ESG)" written by Christian Bartsch. It is availabe at Amazon, Barnes and Noble and other retailers: ISBN: 979-8-8330-3548-1 Softcover ASIN: B0BKWWJL4H Kindle edition

In this episode Christian provides insights into hiring people, who will help build and grow your business. He will also share strategies on, how to deal with performance issues. Hiring the right way allows your business to get on a sustainable path towards growth, that doesn't hurt you, your team or the environment. Core message: Hire for Mindset (aka work attitude) - not Grades or academic titles. GET THIS BOOK >>> Don't miss out on how to drive your business to be sustainable, while avoiding the ugly side of ESG, which can be a great revenue driver when applied in a non-toxic way: Get the 2022 edition of "The Sustainable Business Idea - A pocket guide to Environment, Social and Governance (ESG)" written by Christian Bartsch. It is availabe at Amazon, Barnes and Noble and other retailers: ISBN: 979-8-8330-3548-1 Softcover ASIN: B0BKWWJL4H Kindle edition

When your business is growing you will need to change and scale. This includes the way you use your business recources and nature's resources. Today's episode focuses on: Scaling towards sustainable business models A sustainable business model is not based on any green political ideology but on the idea that a growing business must gradually reduce its burn rate and maximize the profit it can generate fron its usage of resources. As a side effect, your staff should suffer less from lack of sleep and your CO2 footprint should gradually shrink as your efficiency rate groes rapidly. In order to do so, you do not need to buy an EV to become sustainable. you can buy an EV like a Tesla Model Y and have a safer driving experience. Nevertheless, you have to focus on other business vehicles to increase your sustainability. This podcast episode will guide you in the right direction. GET THIS BOOK >>> Don't miss out on how to drive your business to be sustainable, while avoiding the ugly side of ESG, which can be a great revenue driver when applied in a non-toxic way: Get the 2022 edition of "The Sustainable Business Idea - A pocket guide to Environment, Social and Governance (ESG)" written by Christian Bartsch. It is availabe at Amazon, Barnes and Noble and other retailers: ISBN: 979-8-8330-3548-1 Softcover ASIN: B0BKWWJL4H Kindle edition

Each time a person or company makes a purchase, they are investing trust into your business and output. There are many ways to increase the level of trust, but lets focus on some of the most influential items which help you grow faster. As previously noted in other episodes you can build a trust level that will not only get you that sale but also help you receive introductions to other similar buyers in other organisations you have no existing business relationships. If you enjoyed this episode, please share on social media or pass on a link to this episode to your business contacts. GET THIS BOOK >>> Don't miss out on how to drive your business to be sustainable, while avoiding the ugly side of ESG, which can be a great revenue driver when applied in a non-toxic way: Get the 2022 edition of "The Sustainable Business Idea - A pocket guide to Environment, Social and Governance (ESG)" written by Christian Bartsch. It is availabe at Amazon, Barnes and Noble and other retailers: ISBN: 979-8-8330-3548-1 Softcover ASIN: B0BKWWJL4H Kindle edition

When building your business, you will need to get help from outside. You will hire freelancers or other small companies. Some might even be big companies. You need to be aware that such helpers tend to shift your original strategy towards changing them to what they prefer to deliver. This change of strategy might be motivated by their lack of knowledge, their focus on higher margin services or misunderstanding of your business model. Here an example scenario: Imagine you have built an IT company. You are serving SME clients. Every month you grow by 2-10 new SME clients. Gradually you are becoming profitable and adding more staff to your team. Some people you are hiring as full time employees and others you can only afford to have as freelance experts on bord. Eventually you decide that you need to increase the credibility of your new company. You identify a variety of potential methods to increase your website visitor's perception that you are a trustworthy company: branding by associationbranding by certification Someone might tell you, you need to a photo with a highly controversial politician. In reality, they want to make some extra benefits for themselves, while ignoring the fact that this celebrity might drive your clients away and thereby cost you a large portion of your revenue. On the other hand, getting your organisation certified for having a trustworthy quality management system in place might even attarct larger clients that generate far higher revenues. Once you have those enterprises as clients you can use their branding to show that you are trustworthy because these large companies do not buy from everyone. Of couse, an enterprise in today's time will expect you to also have an ISO 27001 certification. In a later episode i will provide more guidance on the subject of company certifications. In particular SaaS Companies need today a information security management system which is certified in accordance with the international ISO 27001 standard. GET THIS BOOK >>> Don't miss out on how to drive your business to be sustainable, while avoiding the ugly side of ESG, which can be a great revenue driver when applied in a non-toxic way: Get the 2022 edition of "The Sustainable Business Idea - A pocket guide to Environment, Social and Governance (ESG)" written by Christian Bartsch. It is availabe at Amazon, Barnes and Noble and other retailers: ISBN: 979-8-8330-3548-1 Softcover ASIN: B0BKWWJL4H Kindle edition

When designing, building, redesigning and growing a business, people often ignore the basics of market positioning by not understand who they are actually serving. Today's episode focuses on: Why is your client avatar a tripping stone or stepping stone? What is a client avatar? A client avatar is a ficticious character representing our ideal client. By profiling this person's life and business habbits, we get a better understanding of what drives this person to say yes or no to our offer. This avatar profile is not only helpful for face to face sales situations but also for online marketing and funnels. We use a client avatar for B2C and B2B situations. In a B2B avatar we need to understand the mindset of the buyer. This mindset is affected by the local attitude towards new sellers and new products. Some regions are very welcoming while others immediately think you are a risk to their own career, if they buy from you. In contrast to a B2C buyer, a B2B client might be making a 6 figure buying decision which might be questioned by the head of finance or the CEO. A B2C client might only have to justify their purchase with their spouse or someone they are borrowing the remaining amount needed to pay for the product. Hence, people have different voices in their head that are interfering with your communication. Take the time to silence these voices, so that you not only get them to buy but also avoid buyer's remorse. GET THIS BOOK >>> Don't miss out on how to drive your business to be sustainable, while avoiding the ugly side of ESG, which can be a great revenue driver when applied in a non-toxic way: Get the 2022 edition of "The Sustainable Business Idea - A pocket guide to Environment, Social and Governance (ESG)" written by Christian Bartsch. It is availabe at Amazon, Barnes and Noble and other retailers: ISBN: 979-8-8330-3548-1 Softcover ASIN: B0BKWWJL4H Kindle edition

In this episode, christian will discuss the 3 Stages towards business growth. No business can jump a stage even if some young business coaches try to convince you of their fake story. No business grows rapidly without burning some kind of resource (cash, reputation, connections, quality, profitability). At first any business will consume more time and money than you desire. If you have valuable connections they can help you expand your market reach but they are not an automatic guarantee that you will grow in a sustainable way by only relying on their connections. GET THIS BOOK >>> Don't miss out on how to drive your business to be sustainable, while avoiding the ugly side of ESG, which can be a great revenue driver when applied in a non-toxic way: Get the 2022 edition of "The Sustainable Business Idea - A pocket guide to Environment, Social and Governance (ESG)" written by Christian Bartsch. It is availabe at Amazon, Barnes and Noble and other retailers: ISBN: 979-8-8330-3548-1 Softcover ASIN: B0BKWWJL4H Kindle edition

In this episode, Christian will explain how you can redesign a business that you already started but now want to redict on a new path. This episode's core topic: Designing a business from scratch that already exists. GET THIS BOOK >>> Don't miss out on how to drive your business to be sustainable, while avoiding the ugly side of ESG, which can be a great revenue driver when applied in a non-toxic way: Get the 2022 edition of "The Sustainable Business Idea - A pocket guide to Environment, Social and Governance (ESG)" written by Christian Bartsch. It is availabe at Amazon, Barnes and Noble and other retailers: ISBN: 979-8-8330-3548-1 Softcover ASIN: B0BKWWJL4H Kindle edition

In this episode, Christian looks at how implementing ISO 27001 standards in a business can help form a real Green cyber security. It takes a lot of effort to improve an organization's digital footprint. Buying equipment that is overly consuming energy and damaging the environment once it has to be disposed off, is not a great idea. Longterm IT procurement strategies need to focus on protecting the environment and the business. Cyber security is an important part of the IT infrastructure of an organization, today. By implementing an ISO27001 standard one can improve the sustainability contribution of IT. Nevertheless, Green Cyber security is more than buying a green firewall and green coloured pens. It is more a mindset and longevity game. You score high when you are protecting the environment, local communities and jobs. All 3 need each other to thrive. Find out how to avoid greenwashing in IT departments as ESG is often misused to overcharge companies for products that are in no real sense green. GET THIS BOOK >>> Don't miss out on how to drive your business to be sustainable, while avoiding the ugly side of ESG, which can be a great revenue driver when applied in a non-toxic way: Get the 2022 edition of "The Sustainable Business Idea - A pocket guide to Environment, Social and Governance (ESG)" written by Christian Bartsch. It is availabe at Amazon, Barnes and Noble and other retailers: ISBN: 979-8-8330-3548-1 Softcover ASIN: B0BKWWJL4H Kindle edition

The sustainable idea - The fossil fuel scam The fossil fuel industry has been active in keeping sustainable green technology at bay. Greenwashing and ESG are popular methods to make their products appear greener than they really are. Lobbyist are active in many European nations with direct contacts to the heads of state. Find out whats happening - from the Author of the book "The sustainable business idea". What are the green trends and the fake trends. Understand the difference and spot the secret activities that are taking place to discredit any real environmental initiative. People read in socal media that people bought certain products and is was their worst experience. These products apparently were of low quality, they blew up or they simply gave them back. The community in those platforms is then responding in astonishement as they are showing actively with real photos that they own the products and are hapily using them every day. The negative narrative is being spread by hired trolls. This kind of troll farms can be hired to attack entrepreneurs, local politicians and will even amass a mountain of lies to simply discredit any politician or political leader who is daring to threaten the fossil industry with their core products (e.g., oil, gas, coal) and complementary products (ICE cars, ICE vans, Gas heaters), This kind of troll farming is not new. The Russian Governments have been using this strategy for decades to make western social media a toxic environment. The social media scandals of 2022 showed how many employees were needed in social platforms to stop tentions from going crazy. There is so much more. Listen and grow to make better sustainable decisions GET THIS BOOK >>> Don't miss out on how to drive your business to be sustainable, while avoiding the ugly side of ESG, which can be a great revenue driver when applied in a non-toxic way: Get the 2022 edition of "The Sustainable Business Idea - A pocket guide to Environment, Social and Governance (ESG)" written by Christian Bartsch. It is availabe at Amazon, Barnes and Noble and other retailers: ISBN: 979-8-8330-3548-1 Softcover ASIN: B0BKWWJL4H Kindle edition

In this episode Christian will look into how organizations have been using ESG to mislead consumers and B2B clients to believe they are actually environmentally friendly and not hurting local communities. There are many SMEs who are actually making a real effort to protect the environment by reducing waste, energy consumption and optimizing their supply chain. In contrast some of the old economy industries are using fake green labels and lobbyists to promote their greenwashed products. Consumers and businesses need to avoid such dirty products as they hurt local communities, the wild life and future generations. It is not just about being ESG compliant but about being a positive impact on the planet. GET THIS BOOK >>> Don't miss out on how to drive your business to be sustainable, while avoiding the ugly side of ESG, which can be a great revenue driver when applied in a non-toxic way: Get the 2022 edition of "The Sustainable Business Idea - A pocket guide to Environment, Social and Governance (ESG)" written by Christian Bartsch. It is availabe at Amazon, Barnes and Noble and other retailers: ISBN: 979-8-8330-3548-1 Softcover ASIN: B0BKWWJL4H Kindle edition

In this podcast episode, Christian will share with you, why is it important to implement a green cyber security in an organization. At first you might ask, what is actually the difference between green cyber security and cyber security. The "green" in this IT security strategy tries to not only make an organizational environment safer for users but also reduces the negative impact of the cyber technology on the environment. When we look at the EU taxonomy in regards to ESG, we need to realize that our IT infrastructure consumes a lot of energy and in some cases also polutes our local environment. some datacenters use ground water and river water to cool its room temperature. Eventually the warm water is often pumped back into the local water system. This leads to substantial problems for animals, plants and farmers in that vicinity. GET THIS BOOK >>> Don't miss out on how to drive your business to be sustainable, while avoiding the ugly side of ESG, which can be a great revenue driver when applied in a non-toxic way: Get the 2022 edition of "The Sustainable Business Idea - A pocket guide to Environment, Social and Governance (ESG)" written by Christian Bartsch. It is availabe at Amazon, Barnes and Noble and other retailers: ISBN: 979-8-8330-3548-1 Softcover ASIN: B0BKWWJL4H Kindle edition

In this episode, Christian discusses with Zoltan how B2B startup sales strategies can make a difference. Who is Zoltan A. Vardy? Zoltan is a startup mentor, trainer, and speaker who helps B2B tech founders build predictable, recurring revenues and scale their sales globally by applying his business development blueprint called The Launch Code. Zoltan was formerly Sr. Vice President/Global Sales at NBC Universal International and a regional CEO at Germany’s ProSiebenSat1 Media. He helped launch a dozen media, technology, and professional services businesses including eEuropeMedia, Brainient, and Antavo, where he also serves as Chairman. He was born & raised in the US, graduated from Cornell University, and divided his time between London and Budapest. He tests his personal limits by participating in Spartan Race obstacle course races. Linkedin: https://www.linkedin.com/in/zoltanvardy/ Get Zoltan's free video guide: https://zoltanvardy.com/podcast

The topic of this episode is: CyberAttacks are costing businesses and consumers millions of dollars each year, through ransomware, data breaches, and stolen funds. So, how do we prevent this? Investing! Who is Bryan Kuderna? Certified Financial Planner Bryan M. Kuderna believes the tech space offers many opportunities for passive income. In 2020, “the cybersecurity insurance market was valued at $7.35 billion and is expected to reach over $27 billion by 2026, registering a compound annual growth rate of 24.30 percent over the forecast period,” says Kuderna. Draw from his new book, "What Should I Do with My Money?: Economic Insights to Build Wealth Amid Chaos" great insights for your own actions. Get his book NOW on Amazon: https://amzn.to/40wqV9w

Trust is an important part of driving sustainability in an organization. Questions: 1) How can we build that trust in an organizational culture that deliveres real results for all stakeholders? 2) Is there a proven trust model that can spark action in people in- and outside of an organization? Who is Jim? Jim is the Chief Sustainability Officer at Zai Lab, where he drives the design of the global biopharmaceutical company’s sustainability vision and strategy. Jim is also the author of the forthcoming book "Trust in Action" on the role of trust in tackling society’s biggest challenges and how leaders can cultivate it. Jim offers a unique perspective on how trust forms the foundation for getting things done in an increasingly polarized society. Jim is a longtime advocate and developer of diverse and inclusive organizational cultures that deliver results for customers, employees, supply chains, communities, and investors. A frequent keynote speaker on topics including DE&I, sustainability, and trust, Jim was named one of Compliance Week Magazine’s Top Minds in 2019. As a respected leader in business transformation, he has led and developed groundbreaking programs for large scale organizations such as AstraZeneca, as well as providing strategic guidance to smaller organizations as Chair of Vizibl’s Strategic Advisory Board. Connect with him on LinkedIn: https://www.linkedin.com/in/jimmassey/ Get his book on amazon: https://amzn.to/3nev7fE

What are the In-Demand Content Marketing Formats for 2023 GET THIS BOOK >>> Don't miss out on how to generate more leads with a simple but focused approach to using social media for B2B businesses: Get the 2022 edition of "Social Marketing - Reaching your audience so they can buy from you with trust" written by Christian Bartsch. It is availabe at Amazon, Barnes and Noble and other retailers: ISBN: 979-8-488609-90-7 Softcover ISBN: 979-8-797126-01-0 Hardcover ASIN: B078WX5VKF Kindle edition or read more about it here: https://meetchrisbartsch.com/books-on-marketing/