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The Grumpy Marketers - Two middle-aged nerds have moan...

Business & Economics Podcasts

Richard Fletcher and Al Elliott are 2 middle aged men who've seen it all when it comes to online marketing. From old school banner ads in 1994, right up to the modern day 'fake webinars' (yes, we know you're not actually presenting to us live)...the result is a lot of things piss them off. This podcast is their place to vent, spleen and moan. They may occasionally offer nuggets of value, but those are entirely by accident.

Richard Fletcher and Al Elliott are 2 middle aged men who've seen it all when it comes to online marketing. From old school banner ads in 1994, right up to the modern day 'fake webinars' (yes, we know you're not actually presenting to us live)...the result is a lot of things piss them off. This podcast is their place to vent, spleen and moan. They may occasionally offer nuggets of value, but those are entirely by accident.

Location:

United Kingdom

Description:

Richard Fletcher and Al Elliott are 2 middle aged men who've seen it all when it comes to online marketing. From old school banner ads in 1994, right up to the modern day 'fake webinars' (yes, we know you're not actually presenting to us live)...the result is a lot of things piss them off. This podcast is their place to vent, spleen and moan. They may occasionally offer nuggets of value, but those are entirely by accident.

Language:

English

Contact:

+447703345633


Episodes

34: Our marketing heroes

10/5/2021
Today we talk about the 4 people we think have great marketing chops.

Duration:00:16:40

33: Is Facebook on its arse..?

9/28/2021
I know... every month some annoying marketing 'guru' comes out and tells us that something is dead (usually email, Facebook, Instagram, SEO), but today we have a frank discussion about which demographics still use FB and where you can see some incredible returns on FB ads.

Duration:00:14:13

32: Idea Validation part 2

9/21/2021
We covered some idea validation strategies back in episode 30, but the feedback was so positive, we decided to do a slightly deeper dive.

Duration:00:18:22

31: Live coaching session with Richard

9/14/2021
This is a good one! We had an enquiry from a listener about launching a new offer, so we thought it would be fun if I pretended to be the listener and Richard coached me! Loads of gold in this one. PS. Want Richard to coach you? Find in on Instagram as @richardfletcherofficial

Duration:00:22:41

30: How to validate an idea without spending any time or money on it!

9/7/2021
In this episode, Al steps up and explains how to validate an idea... In other words, you can quickly and easily find out if an idea for a product or service is a good one before you even have a name for it. Leaning heavily (no pun intended) on the Lean startup process, we will talk though our experiences of messing this up, plus give you tips for avoiding our mistakes.

Duration:00:31:20

29: A simple way to getting on page 1 of Google

8/31/2021
Look, we get it. You're highly unlikely to rank on page 1 of Google for something like 'marketing' (or your preferred single keyword). However, that doesn't mean you can't rank for other terms. In this episode, Richard demonstrates his super-simple method for finding opportunities to rank on Google for search terms that will actually bring you business. No expensive software or yucky backlink begging required!

Duration:00:28:19

28: Reed Floren on using Artificial Intelligence to write content

7/16/2021
You're gonna love this one. Reed is not only one of the top experts in the world on Jarvis, the new Artificial Intelligence tool from Conversion.ai. Listen as he tells us about: If you enjoyed this, then use Reed's link to trial Jarvis for yourself. Go follow Reed on YouTube. If you currently use Jarvis, then make sure you're part of the Jarvis Facebook group

Duration:00:38:44

Ep27: Al admits he made up 'Unmarketing'

7/6/2021
Today it's Al's turn to take centre stage, as he explains: Sold you yet? OK - there's some swearing too. See? Thought that would push you over the edge.

Duration:00:20:40

Up next: WTF is Unmarketing?

7/6/2021
What the Fk is 'unmarketing;? Has Al made the word up? You'll find out shortly.

Duration:00:00:59

Ep26: Wanna learn how to IG reels properly? Listen to this...

7/6/2021
Today we listen in as Richard interviews Harley Jordan, an Instagram superstar (over 30k followers), whose main strategy for increasing followers is doing Instagram reels. Harley is not only pretty amazing at Instagram, but she's also a genuinely lovely person too. Listen in as Richard learns the right way to IG reels, and go follow Harley on Instagram: https://www.instagram.com/harleyyjordann/

Duration:00:24:56

Swimwear model who's killing it with IG reels? (Upcoming episode)

7/6/2021
When I heard Richard was going to interview Harley Jordan, a swimwear model who's absolutely nailing Instagram right now, I thought he was kidding. He's nowhere near cool enough to find a guest like that. But he did - and the interview is brilliant. Full episode coming up in a day or so.

Duration:00:01:16

Ep 25: The 5 best marketing strategies for 2021

7/6/2021
I know, I know, we're halfway through 2021... ...Still, that means that our choices are going to be based on what's actually starting to work now, rather than just blindly picking some random, shiny trend and hoping that we're right (and never mentioning it again if we're not). Hope you enjoy this episode. As ever, it's packed with strategies and tips you can implement today (plus a few swears - sorry mum).

Duration:00:26:06

Sneak peek at the 5 marketing strategies for 2021

7/6/2021
Get a sneak peek at the upcoming episode where Al & Richard chat about the 5 marketing strategies they think will be the most effective in 2021.

Duration:00:00:50

Should you listen to us? We state our case in just over 3mins...

7/1/2021
Let's be honest - there are so many marketing podcasts out there... why does the world need another? We're a little bit different. Not only do we have a combined 37 years in marketing, but we don't trot out the same old trite, like 'Just give value' - we chat about actionable, tried-and-tested marketing ideas, and take the piss out of each other whilst doing so. So, if you like grumpy middle-aged men who detest the 'bro marketers' and that bullshit 'live honestly-not-recorded webinar',...

Duration:00:03:20

Ep24: 18 new rules for social media copywriting (part 2)

3/2/2021
PART 2! Go to the previous episode (ep23) to hear lessons 1-9. Want to use words to sell stuff and build followers? You're going to love Richard's 18 new rules for social media copywriting. Creating persuasive posts on Facebook/Insta etc is the way Richard built his following. This week is part 2 of the two-part special where he takes us through the remainder of the 18 rules for creating effective copy.

Duration:00:32:20

Ep23: 18 new rules for social media copywriting (part 1)

2/23/2021
PART 1! Part two coming next week... Want to use words to sell stuff and build followers? You're going to love Richard's 18 new rules for social media copywriting. Creating persuasive posts on Facebook/Insta etc is the way Richard built his following. This week is part 1 of a two-part special where he takes us through the first 9 of the 18 new rules for creating effective copy.

Duration:00:28:15

Ep22: A Lesson In Standing Out From The Crowd

2/15/2021
Today Richard explains how to stand out from the crowd, and we chat about the marketing bullshit hacks that just make people look daft!

Duration:00:25:07

Ep21: Unselling: 5 Steps To Sell Without Being A Salesperson

2/9/2021
If you're like most people, you love doing the thing you're famous for, but you hate selling it. In this episode, Al outlines his 5-step system that will help anyone who hates sales not only sell better and close more deals but actually enjoy the process. More details at unselling.co.uk.

Duration:00:23:43

Ep20: Profound lessons from a recent marketing experiment

2/2/2021
This week, Richard dissects an experiment he undertook a few weeks ago. We talk about Cialdini's Influence techniques, why being nice is important and the quickest way to annoy Richard. All the episodes and links are at GrumpyMarketers.com

Duration:00:23:12

EP19: How To Have An Idea In The Morning And Sell It By Lunch Time

1/26/2021
This week Al talks about the way he builds Minimum Viable Campaigns that test an idea very quickly. In the old days, generating leads could take weeks to get off the ground, but thanks to the FB algorithm and the creation of simple drag-and-drop landing page creators, you can literally build a campaign in a matter of hours. More information at TryMVC.com.

Duration:00:23:23