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The Home Builder Digital Marketing Podcast

Business & Economics Podcasts

Welcome to The Home Builder Digital Marketing Podcast! Over 90% of today’s home buyers start their buyer journey online. Here we talk with not only industry experts, but also your fellow home builder marketers to learn how you can succeed in our incredibly competitive digital world. Hosts Greg Bray, President of Blue Tangerine, and Kevin Weitzel, VP of Business Development and Sales at Outhouse, bring you a wealth of home builder online marketing experience. Join them each week as they interview new guests and challenge you to push your digital marketing results to new heights. Learn more at https://www.buildermarketingpodcast.com.

Welcome to The Home Builder Digital Marketing Podcast! Over 90% of today’s home buyers start their buyer journey online. Here we talk with not only industry experts, but also your fellow home builder marketers to learn how you can succeed in our incredibly competitive digital world. Hosts Greg Bray, President of Blue Tangerine, and Kevin Weitzel, VP of Business Development and Sales at Outhouse, bring you a wealth of home builder online marketing experience. Join them each week as they interview new guests and challenge you to push your digital marketing results to new heights. Learn more at https://www.buildermarketingpodcast.com.

Location:

United States

Description:

Welcome to The Home Builder Digital Marketing Podcast! Over 90% of today’s home buyers start their buyer journey online. Here we talk with not only industry experts, but also your fellow home builder marketers to learn how you can succeed in our incredibly competitive digital world. Hosts Greg Bray, President of Blue Tangerine, and Kevin Weitzel, VP of Business Development and Sales at Outhouse, bring you a wealth of home builder online marketing experience. Join them each week as they interview new guests and challenge you to push your digital marketing results to new heights. Learn more at https://www.buildermarketingpodcast.com.

Language:

English


Episodes

Episode #59: Pinteresting Your Way to Selling Homes - Alisa Meredith

5/5/2021
On this week's episode of the Home Builder Digital Marketing Podcast, we chat about Pinterest opportunities in home building with Alisa Meredith, Pinterest Product Specialist and Marketing Manager at Tailwind. She shares a bunch of tips and tricks on how to implement Pinterest in your home builder marketing plan. Show Notes: https://www.buildermarketingpodcast.com/episodes/59-pinteresting-your-way-to-selling-home-alisa-meredith

Duration:00:34:07

Episode #58: Engaging Home Buyers with Video Storytelling - Shane Austin

4/28/2021
During this episode of the Home Builder Digital Marketing Podcast, Greg and Kevin sit down with Abrazo Home’s "Chief Storyteller" Shane Austin. The three discuss capturing home buyers' attention by telling stories using video. Show Notes: https://www.buildermarketingpodcast.com/episodes/58-engaging-home-buyers-with-video-storytelling-shane-austin

Duration:00:32:02

Episode #57: Focusing on How People Want to Shop - Beth Byrd

4/21/2021
On the Home Builder Digital Marketing Podcast this week, we welcomed Beth Byrd of Beacon Homes for an in-depth conversation focusing on how home buyers want to shop. Greg, Kevin, and Beth also discuss the benefit of looking outside the home builder industry for marketing inspiration. Show Notes: https://www.buildermarketingpodcast.com/episodes/57-focusing-on-how-people-want-to-shop-beth-byrd

Duration:00:29:21

Bonus Episode: Spring 2021 Home Builder Digital Marketing Summit: Sneak Peek

4/19/2021
On this week's episode of The Home Builder Digital Marketing Podcast, Greg and Kevin give you a little sneak-peek into the upcoming Home Builder Digital Marketing Summit – Virtual Series, April 29, May 6, May 13, May 20, 12-2 ET. Register Now : https://www.buildermarketingsummit.com/register Show Notes: https://www.buildermarketingpodcast.com/episodes/56-5-bonus-episode-home-builder-digital-marketing-summit-spring-2021

Duration:00:10:33

Episode #56: Using AI & Data to Nurture the Home Buyer Journey - John Hiscox

4/14/2021
In this week's episode, Greg and Kevin are joined by John Hiscox, Co-founder of OpenHouse.ai to discuss nurturing the home buying experience by using AI and data and so much more. Show Notes: https://www.buildermarketingpodcast.com/episodes/56-using-ai-and-data-to-nurture-the-home-buyer-journey-john-hiscox

Duration:00:32:03

Episode #55: Immediacy & Customer Experience - Dave Betcher

4/7/2021
Join Dave Betcher of AtlasRTX on this week's episode of the Home Builder Digital Marketing Podcast. Greg, Kevin, and Dave discuss how to create immediacy and take advantage of the opportunity to build your brand and customer experience. Show Notes: https://www.buildermarketingpodcast.com/episodes/55-immediacy-and-customer-experience-dave-betcher

Duration:00:43:55

Episode #54: Balancing Production Capacity and Sales - Al Trellis

3/31/2021
Greg Bray and Kevin Weitzel are joined by Al Trellis, co-founder of Home Builders Network. During this episode, they discuss philosophy of balancing production capacity and sales in a shifting market place. Al is full of knowledge from his years of experience, so this is an episode you don't want to miss. Show Notes: https://www.buildermarketingpodcast.com/episodes/54-balancing-production-capacity-and-sales-alan-trellis

Duration:00:43:34

Episode #53: Handling Good Market Syndrome, “More Better” - Matt Riley

3/24/2021
On this week's episode of the Home Builder Digital Marketing Podcast, Greg and Kevin had the opportunity to sit down with Matt Riley of Group Two. Join as they discuss how to cleverly take on "good market syndrome" and how to continue to set up your business for years to come. Show Notes: https://www.buildermarketingpodcast.com/episodes/53-handling-good-market-syndrome-more-better-matt-riley?utm_source=social&utm_medium=Hootsuite&utm_campaign=episode%2053

Duration:00:46:58

Episode #52: Striving to Innovate the Home Buyer Experience - Sarah Titus

3/17/2021
This week on the Home Builder Digital Marketing Podcast Greg and Kevin had the opportunity to discuss innovating the home buying experience with Sarah Titus from Eastbrook Homes. Sarah provides a lot of takeaways, including insight from a focus group, and she reveals some behind-the-scenes coordination of a creative video series. Show Notes: https://www.buildermarketingpodcast.com/episodes/52-striving-to-innovate-the-home-buyer-experience-sarah-titus

Duration:00:44:29

Episode #51: The Growing Marketing Expectations in Home Buying - Kim Sandoval

3/10/2021
On this week's episode of the Home Builder Digital Marketing Podcast we welcomed Kim Sandoval of Classic Homes & Flying Horse. She joins Greg and Kevin to discuss how growing marketing expectations have changed the home buying industry and so much more. Show Notes: https://www.buildermarketingpodcast.com/episodes/51-the-growing-marketing-expectations-in-home-buying-kim-sandoval

Duration:00:36:08

Episode #50: Embracing Ever-Changing Technology - Lisa Lausten

3/3/2021
This week on the Home Builder Digital Marketing Podcast, Greg and Kevin were joined by Lisa Lausten, Senior VP of Marketing at Stanley Martin Homes. They discuss how technology shifts should reflect how consumers not only shop for homes, but shop in general. You don't want to miss Lisa's noteworthy journey that brought her into the home builder industry. Show Notes: https://www.buildermarketingpodcast.com/episodes/50-embracing-ever-changing-technology-lisa-lausten

Duration:00:27:59

Episode #49: Defining Principles for Customer Experience - Alaina Money-Garman

2/24/2021
Join Alaina Money-Garman from Garman Homes on this week’s episode of the Home Builder Digital Marketing Podcast. Greg, Kevin, and Alaina discuss how defining your core business principles will boost customer experience, as well as the impact of women and BIPOC in home building. Show Notes: https://www.buildermarketingpodcast.com/episodes/49-defining-principles-for-customer-experience-aliana-money-garman

Duration:00:35:08

Episode #48: Willingness to Change Your Paradigm - Carl Baker

2/17/2021
In this week's episode of the Home Builder Digital Marketing Podcast we had the opportunity to talk with Carl Baker from Tresidio Homes. Greg, Kevin, and Carl discuss how the psychology of selling homes is almost identical to B2B sales, and how to have the willingness to change your paradigm to continue to grow your business. Show Notes: https://www.buildermarketingpodcast.com/episodes/48-willingness-to-change-your-paradigm-carl-baker

Duration:00:34:27

Episode #47: Leveraging Google My Business for Home Builders - Cabe Vinson

2/10/2021
This week on the Home Builder Digital Marketing Podcast, Greg and Kevin were joined by Cabe Vinson of Blue Tangerine. Cabe shares tons of valuable information about how Google My Business can boost your business today. Show Notes: https://www.buildermarketingpodcast.com/episodes/47-leveraging-google-my-business-for-home-builders-cabe-vinson

Duration:00:34:01

Episode #46: The Warranty & Marketing Brand Connection - Stacey Kincaid

2/3/2021
On this week's episode of the Home Builder Digital Marketing Podcast, Greg and Kevin discuss the connection between marketing and warranty with ProHome’s Stacey Kincaid. Stacey is the director of Marketing and Support Services at ProHome and delivers outstanding insight as she’s been involved in home building in some form for the past 20 years. Show Notes: https://www.buildermarketingpodcast.com/episodes/46-the-warranty-and-marketing-brand-connection-stacey-kincaid

Duration:00:31:48

Episode #45: Upgrade Your Marketing Like You Upgrade Your iPhone - Chad Sanschagrin

1/27/2021
On this week’s episode of the Home Builder Digital Marketing Podcast, Chad Sanschagrin of Cannonball Moments, joined Greg and Kevin to discuss habits of successful salespeople and how you can constantly innovate both yourself and your business to the next (and better) version. Show Notes: https://www.buildermarketingpodcast.com/episodes/45-upgrade-your-marketing-like-you-upgrade-your-iphone-chad-sanschagrin

Duration:00:47:55

Episode #44: OSCs - The Unsung Heroes of Home Builder Marketing - Ingrid Prince

1/20/2021
Don’t miss this week’s episode of the Home Builder Digital Marketing Podcast as Greg and Kevin visit with Ingrid Prince of Shaddock Homes. She shares tons of valuable information about the unsung heroes of home builder marketing, or more commonly known as online sales counselors (OSC). Show Notes: https://www.buildermarketingpodcast.com/episodes/44-oscs-the-unsung-heroes-of-home-builder-marketing-ingrid-prince

Duration:00:30:49

Episode #43: Inspiring Women Through The House That She Built - Kristi Allen

1/13/2021
This week on the Home Builder Digital Marketing Podcast, Greg and Kevin welcomed Kristi Allen, owner of WoodCastle Homes. They discuss the power of women in general contracting and home building, The House That She Built, and so much more. She hopes to show girls and women that there’s a space for them in this awesome home building industry! Show Notes: https://www.buildermarketingpodcast.com/episodes/43-inspiring-women-through-the-house-that-she-built-kristi-allen

Duration:00:39:30

Episode #42: Complacency in 2021 is Rubbish - Russ Stephens

1/6/2021
Join Russ Stephens, Co-founder of the Association of Professional Builders, on this week's episode of the Home Builder Digital Marketing Podcast. Greg, Kevin, and Russ discuss attracting high-quality leads throughout 2021 while also preparing and setting up your business for 2022. Show Notes: https://www.buildermarketingpodcast.com/episodes/42-complacency-in-2021-is-rubbish-russ-stephens

Duration:00:36:43

Episode #41: The Fundamental Change in Consumer Behavior - Meredith Oliver

12/30/2020
On this week's episode of the Home Builder Digital Marketing Podcast, Greg and Kevin had the opportunity to chat with Meredith Oliver, Chief Digital Marketing Strategist of Meredith Communications. They discuss making data-driven marketing decisions, how customers have fundamentally changed from the COVID-19 pandemic, and so much more. Show Notes: https://www.buildermarketingpodcast.com/episodes/41-the-fundamental-change-in-consumer-behavior-meredith-oliver

Duration:00:43:48