INGenius Podcast-logo

INGenius Podcast

Business & Economics Podcasts

The InGenius Podcast: a snapshot of future B2B marketing trends and use-it-now tips. Do you want to be wildly effective in professional services? Each episode features experts with new ideas for your branding and competitive success.

The InGenius Podcast: a snapshot of future B2B marketing trends and use-it-now tips. Do you want to be wildly effective in professional services? Each episode features experts with new ideas for your branding and competitive success.

Location:

United States

Description:

The InGenius Podcast: a snapshot of future B2B marketing trends and use-it-now tips. Do you want to be wildly effective in professional services? Each episode features experts with new ideas for your branding and competitive success.

Language:

English


Episodes

CPA Influencers Series: Meagan Hayes on Sustaining a Firm's Marketing During Fast Growth

3/14/2022
Meagan Hayes is the marketing director for Haskell & White, one of the largest independently owned accounting firms in Southern California with offices in Orange County and San Diego. Meagan started her career in private industries before joining Haskell & White in 2008, and she brings her focus on analytics and results to the firm’s variety of marketing programs. Dawn begins the podcast by asking Meagan for a couple of tips on sustaining marketing even during a period of fast growth....

Duration:00:14:03

CPA Influencers Series: Donna Erbs on Accounting Marketers Thinking Like Owners

2/18/2022
In this episode of One Question, Two Tips, Donna Erbs does a fantastic job providing inspiration for accounting marketers to think like owners and how they can focus on being the firm of the future. Donna Erbs, a partner in Strategic Growth at Anders CPAs and Advisors, has been instrumental in the firm's growth for nearly two decades. She is a connector who brings together staff, clients and the community to create synergies for the firm. By aligning overall vision with solid growth and...

Duration:00:15:29

CPA Influencers Series: David Bier on Promoting Smart Niche Leaders from Within

1/28/2022
In this CPA Influencer series, Dawn Wagenaar (Principal at ING) interviews David Bier, the COO of Anglin Reichmann Armstrong. David provides insightful tips and necessities for young professionals looking to become niche leaders within their firm. David's responsibilities at Anglin include strategy, growth, succession planning and operations excellence, which grow from building a sound business culture. David has not only improved the foundational operational aspects of the firm, but also...

Duration:00:19:30

CPA Influencers Series: Caren Rodriguez on Communication and Strategy During an Acquisition/Merger

12/3/2021
In this CPA Influencer Episode, Dawn Wagenaar interviews Caren Rodriguez and they discuss communication and strategy needed within a company during acquisitions and mergers as well as integrating new team members during this time. As Chief Marketing Officer at DMJ & Co., PLLC, a Top 300 accounting and business consulting firm, Caren manages firm-wide marketing and business development initiatives that span three office locations across North Carolina. Her responsibilities include...

Duration:00:13:55

CPA Influencers Series: Margie Craig on How to Manage the Message

11/7/2021
In this CPA Influencer podcast, Dawn Wagenaar interviews Margie Craig, Chief Marketing & Communications Officer with Whittlesey which is the largest Connecticut-based CPA, technology, and consulting firm. Margie has over 20 years of experience, including brand management, digital marketing, business development, and strategy. Margie starts out this podcast by stressing the importance of having a good foundation and going into interviews with the mindset of service. Also, to make sure that...

Duration:00:09:53

CPA Influencer Series: Margie Craig on How to Manage the Message

11/7/2021
In this CPA Influencer podcast, Dawn Wagenaar interviews Margie Craig, Chief Marketing & Communications Officer with Whittlesey, the largest Connecticut-based CPA, technology, and consulting firm. Margie has over 20 years of experience, including brand management, digital marketing, business development, and strategy. Margie starts out this podcast by stressing the importance of having a good foundation and going into interviews with the mindset of service. Also, to make sure that your...

Duration:00:09:50

CPA Influencer Series: Margie Craig on How to Manage the Message

11/6/2021
In this CPA Influencer podcast, Dawn Wagenaar interviews Margie Craig, Chief Marketing & Communications Officer with Whittlesey which is the largest Connecticut-based CPA, technology, and consulting firm. Margie has over 20 years of experience, including brand management, digital marketing, business development, and strategy. Margie starts out this podcast by stressing the importance of having a good foundation and going into interviews with the mindset of service. Also, to make sure that...

Duration:00:19:48

CPA Influencer Series: Margie Craig on How to Manage the Message

11/1/2021
In this CPA Influencer podcast, Dawn Wagenaar interviews Margie Craig, Chief Marketing & Communications Officer with Whittlesey which is the largest Connecticut-based CPA, technology, and consulting firm. Margie has over 20 years of experience, including brand management, digital marketing, business development, and strategy. Margie starts out this podcast by stressing the importance of having a good foundation and going into interviews with the mindset of service. Also, to make sure that...

Duration:00:09:51

CPA Influencers Series: Becca Johns on Staying Creative while Growing a Practice

10/24/2021
In this CPA Influencer podcast, Dawn Wagenaar interviews Becca Johns, Director of Practice Growth, of Rea & Associates, located in Dublin, OH. Becca oversees the firm's marketing and practice growth efforts, focusing on building relationships with the firm's principals, helping them identify opportunities and providing them with the tools they need to grow their practice while developing new offerings and solutions for their clients. In this podcast, Dawn asks Becca for two tips on how...

Duration:00:19:48

CPA Influencers Series: Nicola Fleming on Communicating a Partner's Death

10/6/2021
New CPA Influencers Series: One Question-Two Tips. In this episode, Ingenuity Marketing Group Principal Dawn Wagenaar interviews Nicola Fleming, Director of Marketing for Perkins + Co. in Oregon. Nicola talks about the rapid and difficult decisions at her firm following the sudden death of Partner Peter Kwong in the summer of 2021. She shares her experience for managing internal and external communications... all while dealing with her own personal grief. We hope that no marketer ever has...

Duration:00:25:07

Ingenuity Masters Series: Katie Tolin, CPA Growth Guides

5/5/2021
In this episode of the Ingenuity Master Series, Communications Consultant Christine Nelson interviews Katie Tolin, Chief Operating Officer at CPA Growth Guides. In this interview these marketers discuss how marketing in professional services is changing. Technology is shaping the way we approach marketing in accounting, as well as other professional services. Gain tips to improve CRM, digital ads, content marketing and virtual networking moving forward.

Duration:00:29:03

Your Digital Business Development Toolkit: The Magic of Virtual Networking

3/31/2021
Virtual networking opportunities are more common than ever before. Christine Nelson, Lead Communications Consultant, and Brooke Visser, Digital Communications Consultant, discuss various ways that professionals can connect with potential clients online through virtual networking tools, such as social media groups and online advertising.

Duration:00:15:57

Feed the Leads - Take Out and Delivery: Marketing Made Simpler for Busy Professionals

2/2/2021
Marketing and business development can easily fall through the cracks for busy professionals. In this episode, Christine Nelson and Dawn Wagenaar discuss convenient ways to nurture current client relationships and build a referral network in less time.

Duration:00:18:24

Ingenuity Masters Series: John Krapek, ACEC-MN

11/3/2020
In this episode of the Ingenuity Master Series, Communications Consultant Christine Nelson interviews John Krapek, Education and Outreach Director at American Council of Engineering Companies (ACEC) of Minnesota. Listen to their conversation for communications tips and strategy ideas which have helped John and his team maintain their connection to members and add value in a more virtual environment in 2020 — and possibly beyond.

Duration:00:34:17

Your Digital Business Development Toolkit: Secrets of Successful Sales Professionals

10/13/2020
Few of us in professional services were trained or educated to sell or produce new business, but it has become part of our daily approach to firm and association growth. In recent months, we've realized just how vital those networking opportunities and relationships are to stay in touch with clients, referral sources and our prospects. In this third and final episode of Your Digital Business Development Toolkit series, Communications Consultant Christine Nelson and Ingenuity's Principal Dawn...

Duration:00:25:11

Your Digital Business Development Toolkit: The Myth of Digital Ads and What to Do About It

8/21/2020
In this episode of our Your Digital Business Development Toolkit series, Natalie Klein and Christine Nelson, Communications Consultants at Ingenuity Marketing Group, discuss some of the myths of firms and associations seeing digital ads as an easy fix to online business development when in fact it's a complex, yet still effective approach when you have strategy behind it aligned with your goals.

Duration:00:20:56

Your Digital Business Development Toolkit: The Tragedy of Content Without SEO

8/3/2020
In this episode of our Your Digital Business Development Toolkit series, Natalie Klein and Christine Nelson, Communications Consultants at Ingenuity Marketing Group, dive into the big topic of SEO. They discuss why SEO is so vital to your content and the tragedy of what happens when it's not optimized. They discuss:

Duration:00:39:45

Ingenuity Masters Series: Art Kuesel, Kuesel Consulting, Inc.

3/27/2020
In this episode of the Ingenuity Masters Series, we are joined by Art Kuesel of Kuesel Consulting based in Wisconsin. Art was named among the Top 100 Most Influential People in Public Accounting by Accounting Today, and he is the former secretary for the national Association for Accounting Marketing. Interviewed by Dawn Wagenaar, Art shares his insights about what's happening in the accounting industry today, including barriers to firm growth and the role of people vs. technology . Hear...

Duration:00:31:23

Ingenuity Masters Series: Melissa Seburg, TKDA

2/9/2020
In this episode of the Ingenuity Masters Series, we are joined by Melissa Seburg, Senior Marketing Coordinator at TKDA, an employee-owned provider of engineering, architecture, and planning services headquartered in St. Paul, MN. Melissa is an active member with SMPS-MN and is also the incoming president. Interviewed by Dawn Wagenaar, Melissa shares her insights on marketing trends in the architecture, engineering and construction (AEC) industry, the benefits of membership in industry...

Duration:00:34:26

Ingenuity Masters Series: Virginia McCoy, HB Fuller

1/20/2020
In this episode of the Ingenuity Masters Series, we are joined by Virginia McCoy, Regional Marketing Specialist at H.B. Fuller and President of the Society for Marketing Professional Services – Twin Cities through 2020. Interviewed by Dawn Wagenaar, Virginia shares her insights on marketing trends in the architecture, engineering and construction (AEC) industry.

Duration:00:22:15