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INGenius Podcast

Business & Economics Podcasts

The InGenius Podcast: a snapshot of future B2B marketing trends and use-it-now tips. Do you want to be wildly effective in professional services? Each episode features experts with new ideas for your branding and competitive success.

The InGenius Podcast: a snapshot of future B2B marketing trends and use-it-now tips. Do you want to be wildly effective in professional services? Each episode features experts with new ideas for your branding and competitive success.

Location:

United States

Description:

The InGenius Podcast: a snapshot of future B2B marketing trends and use-it-now tips. Do you want to be wildly effective in professional services? Each episode features experts with new ideas for your branding and competitive success.

Language:

English


Episodes

Ingenuity Masters Series: Katie Tolin, CPA Growth Guide

5/5/2021
In this episode of the Ingenuity Master Series, Communications Consultant Christine Nelson interviews Katie Tolin, Chief Operating Officer at CPA Growth Guide. In this interview these marketers discuss how marketing in professional services is changing. Technology is shaping the way we approach marketing in accounting, as well as other professional services. Gain tips to improve CRM, digital ads, content marketing and virtual networking moving forward.

Duration:00:29:03

Your Digital Business Development Toolkit: The Magic of Virtual Networking

3/31/2021
Virtual networking opportunities are more common than ever before. Christine Nelson, Lead Communications Consultant, and Brooke Visser, Digital Communications Consultant, discuss various ways that professionals can connect with potential clients online through virtual networking tools, such as social media groups and online advertising.

Duration:00:15:57

Feed the Leads - Take Out and Delivery: Marketing Made Simpler for Busy Professionals

2/2/2021
Marketing and business development can easily fall through the cracks for busy professionals. In this episode, Christine Nelson and Dawn Wagenaar discuss convenient ways to nurture current client relationships and build a referral network in less time.

Duration:00:18:24

Ingenuity Masters Series: John Krapek, ACEC-MN

11/3/2020
In this episode of the Ingenuity Master Series, Communications Consultant Christine Nelson interviews John Krapek, Education and Outreach Director at American Council of Engineering Companies (ACEC) of Minnesota. Listen to their conversation for communications tips and strategy ideas which have helped John and his team maintain their connection to members and add value in a more virtual environment in 2020 — and possibly beyond.

Duration:00:34:17

Your Digital Business Development Toolkit: Secrets of Successful Sales Professionals

10/13/2020
Few of us in professional services were trained or educated to sell or produce new business, but it has become part of our daily approach to firm and association growth. In recent months, we've realized just how vital those networking opportunities and relationships are to stay in touch with clients, referral sources and our prospects. In this third and final episode of Your Digital Business Development Toolkit series, Communications Consultant Christine Nelson and Ingenuity's Principal Dawn...

Duration:00:25:11

Your Digital Business Development Toolkit: The Myth of Digital Ads and What to Do About It

8/21/2020
In this episode of our Your Digital Business Development Toolkit series, Natalie Klein and Christine Nelson, Communications Consultants at Ingenuity Marketing Group, discuss some of the myths of firms and associations seeing digital ads as an easy fix to online business development when in fact it's a complex, yet still effective approach when you have strategy behind it aligned with your goals.

Duration:00:20:56

Your Digital Business Development Toolkit: The Tragedy of Content Without SEO

8/3/2020
In this episode of our Your Digital Business Development Toolkit series, Natalie Klein and Christine Nelson, Communications Consultants at Ingenuity Marketing Group, dive into the big topic of SEO. They discuss why SEO is so vital to your content and the tragedy of what happens when it's not optimized. They discuss:

Duration:00:39:45

Ingenuity Masters Series: Art Kuesel, Kuesel Consulting, Inc.

3/27/2020
In this episode of the Ingenuity Masters Series, we are joined by Art Kuesel of Kuesel Consulting based in Wisconsin. Art was named among the Top 100 Most Influential People in Public Accounting by Accounting Today, and he is the former secretary for the national Association for Accounting Marketing. Interviewed by Dawn Wagenaar, Art shares his insights about what's happening in the accounting industry today, including barriers to firm growth and the role of people vs. technology . Hear...

Duration:00:31:23

Ingenuity Masters Series: Melissa Seburg, TKDA

2/9/2020
In this episode of the Ingenuity Masters Series, we are joined by Melissa Seburg, Senior Marketing Coordinator at TKDA, an employee-owned provider of engineering, architecture, and planning services headquartered in St. Paul, MN. Melissa is an active member with SMPS-MN and is also the incoming president. Interviewed by Dawn Wagenaar, Melissa shares her insights on marketing trends in the architecture, engineering and construction (AEC) industry, the benefits of membership in industry...

Duration:00:34:26

Ingenuity Masters Series: Virginia McCoy, HB Fuller

1/20/2020
In this episode of the Ingenuity Masters Series, we are joined by Virginia McCoy, Regional Marketing Specialist at H.B. Fuller and President of the Society for Marketing Professional Services – Twin Cities through 2020. Interviewed by Dawn Wagenaar, Virginia shares her insights on marketing trends in the architecture, engineering and construction (AEC) industry.

Duration:00:22:15

Ingenuity Masters Series: Christina Camara, INSIDE Public Accounting

12/11/2019
In this episode of the Ingenuity Masters Series, we are joined by Christina Camara, master journalist and all-around accounting trends influencer at The Platt Group and INSIDE Public Accounting. Interviewed by Dawn Wagenaar, Chris shared her insights on media trends and how firms leaders can gain visibility and attract talent. Her one big tip? Keep focusing on firm culture.

Duration:00:30:44

Feed the Leads - Don't Forget Dessert: Nurture Relationships and Reap the Rewards

9/24/2019
Following up with your leads and nurturing the relationship is sometimes the area where people fail to indulge. In this episode, Natalie Klein and Dawn Wagenaar discuss the importance of relationships, what to do to continuously nurture them and how you can be most effective in this area. 1:29 The challenges of lead conversion 2:40 Ways to get to know people 3:25 Making time for business development 4:30 Tips for lead conversion 5:23 How to have a conversation with your...

Duration:00:11:11

Feed the Leads - Eat the Rainbow: Graphic and Back-end Design

9/16/2019
In this episode, Natalie Klein and Robert Wasiluk discuss graphic and back-end design. Because people process images faster than words, your communication must be beautiful as well as persuasive. Learn more about current color trends and why the back-end design such as meta descriptions, alt tags, is just as important as graphic design to set you apart from other professionals. 2:00 Importance of page titles and meta descriptions 2:32 Website maintenance, updates and backups 3:02 ADA...

Duration:00:09:13

Feed the Leads - Your SEO Menu: Creating a Healthy Website

8/27/2019
In this episode, Natalie Klein and Christine Nelson discuss the search engine optimization (SEO) must-haves and how they pair with delicious content. Learn how SEO is incorporated into content, including ads, eblasts and articles to win eyeballs. Integrating your keywords (you’ve done your keyword research, right?) is what triggers your SEO. No, SEO isn’t dead and you need to be actively participating in the outcomes for healthy SEO.

Duration:00:16:57

Feed the Leads - Appetizing Services: Referrals In-Person and on the Internet

8/19/2019
Referrals online are called social proof. Natalie Klein and Leah Spielman discuss the power of reviews, testimonials and other socializing that create the appetite for your services and yours alone. Show notes: 1:00 The importance of testimonials and online reviews 2:15 Asking for referrals 3:05 How client surveys can help align your brand promise and client perceptions of your brand. 4:20 Responding to a negative review 5:25 Using testimonials to drive perception 8:03 Getting online...

Duration:00:18:56