Lead genius, Founder of Copyhackers and Co-founder of Airstory, Joanna lovingly refers to herself as the original conversion copywriter. She built Copyhackers to teach people how to write copy and use their words to make people say yes. In today’s episode, we cover a lot of ground, from discussing what copywriting really is and eavesdropping on your customers to the importance of testing.
Work-Life Balance Jamey Stegmaier defines content marketing simply as him putting his thoughts and ideas into content that helps marketing. Day to day, he project manages his board game business, Stonemaier Games, working on everything from design to distribution. He typically clocks 12-13 hours a day, seven days a week.... read more
Niching Down I was in Colorado for a Philosophy and Theology seminar about 13 years ago and I went out to a quiet space to journal and found myself very lost. I finally hitchhiked my way back to where I was staying, but the point is: we’re all on a... read more
When you think of the process behind podcasts, your brain might jump to the recording, editing, and publishing of a podcast, however, that’s only the production phase. Planning, promotion, and tracking progress are all equally crucial parts of the puzzle. Why Podcasts Matter: Digital marketing can be as challenging as... read more