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The Leveraged Business: Earn More, Work Less, Grow Faster

Business & Economics Podcasts

How do I Create a Brand, Get Clients, Earn My Worth, Work Productively, Deliver Differently, Grow to the Next Level? From start up to scaling up, on The Leveraged Business podcast we talk about smart moves for mindset, marketing and money success in building your consulting, coaching or other expert services business in the digital marketplace. If you’re a consultant, coach or other expert practitioner stuck in the highs and lows of client work, slammed with work, trading time for money and experiencing the revenue rollercoaster in your business, and you want insights and inspiration on how to earn more, work less and grow faster, then the Leveraged Business podcast is for you. Hosted by Dr Jay Allyson, CEO Belanda Consulting & Education Services, author of Leveraged Consulting in the Digital Age and founder of the iSuccess Business Academy, along with some awesome guests, the podcast aims to help you achieve true freedom and independent success working smarter not harder. We share how you can to build, market, grow and scale a professional services or agency business without drama, stress or overwhelm to help you gain competitive advantage, exit the revenue rollercoaster, reclaim your work-life balance and make an impact. To continue the conversation and be part of our online community, join us at facebook.com/groups/TheLeveragedLivingClub. And for all the resources and links that go with the show, hop over to LeveragedBusinessPodcast.com.

How do I Create a Brand, Get Clients, Earn My Worth, Work Productively, Deliver Differently, Grow to the Next Level? From start up to scaling up, on The Leveraged Business podcast we talk about smart moves for mindset, marketing and money success in building your consulting, coaching or other expert services business in the digital marketplace. If you’re a consultant, coach or other expert practitioner stuck in the highs and lows of client work, slammed with work, trading time for money and experiencing the revenue rollercoaster in your business, and you want insights and inspiration on how to earn more, work less and grow faster, then the Leveraged Business podcast is for you. Hosted by Dr Jay Allyson, CEO Belanda Consulting & Education Services, author of Leveraged Consulting in the Digital Age and founder of the iSuccess Business Academy, along with some awesome guests, the podcast aims to help you achieve true freedom and independent success working smarter not harder. We share how you can to build, market, grow and scale a professional services or agency business without drama, stress or overwhelm to help you gain competitive advantage, exit the revenue rollercoaster, reclaim your work-life balance and make an impact. To continue the conversation and be part of our online community, join us at facebook.com/groups/TheLeveragedLivingClub. And for all the resources and links that go with the show, hop over to LeveragedBusinessPodcast.com.

Location:

United Kingdom

Description:

How do I Create a Brand, Get Clients, Earn My Worth, Work Productively, Deliver Differently, Grow to the Next Level? From start up to scaling up, on The Leveraged Business podcast we talk about smart moves for mindset, marketing and money success in building your consulting, coaching or other expert services business in the digital marketplace. If you’re a consultant, coach or other expert practitioner stuck in the highs and lows of client work, slammed with work, trading time for money and experiencing the revenue rollercoaster in your business, and you want insights and inspiration on how to earn more, work less and grow faster, then the Leveraged Business podcast is for you. Hosted by Dr Jay Allyson, CEO Belanda Consulting & Education Services, author of Leveraged Consulting in the Digital Age and founder of the iSuccess Business Academy, along with some awesome guests, the podcast aims to help you achieve true freedom and independent success working smarter not harder. We share how you can to build, market, grow and scale a professional services or agency business without drama, stress or overwhelm to help you gain competitive advantage, exit the revenue rollercoaster, reclaim your work-life balance and make an impact. To continue the conversation and be part of our online community, join us at facebook.com/groups/TheLeveragedLivingClub. And for all the resources and links that go with the show, hop over to LeveragedBusinessPodcast.com.

Twitter:

@isuccessba

Language:

English

Contact:

08458600065


Episodes

071 Effective CEO Succession Planning for Small Business Owners - Q&A with Dr Jay

7/22/2022
In this Q&A with Dr Jay episode, I’m tackling effective CEO succession planning. It may seem high level, and certainly it doesn’t come up often in my client work, but it should. Because many small business owners simply aren’t prepared for when they need to take themselves out of the business. This isn’t just about retiring or planning for retirement, it could be anytime – from a sudden illness or just you want to take an extended trip and want to be free to enjoy it. As CEO, succession...

Duration:00:30:30

070 Marketing Your Online Course - Part 3 of Earn Your Worth

7/1/2022
Once you’ve landed on a great core concept, designed and created a great course, marketing your online course is the next big step to tackle. In part 3 of my Earn Your Worth limited series, we’re now focusing on marketing your online course to enrol clients consistently. When you do your research and look at what’s happening in the lives and businesses of your target audience, you can come up with a core concept that’s new and in demand. In this episode, we’ll look at naming, positioning...

Duration:00:33:53

069 How to Build a Performance Boosting Course - Part 2 Earn Your Worth

6/17/2022
When you build a course around your core concept, you want to make sure it performs and people get the results that you promise. But there’s a huge distinction between information, knowledge and understanding that most people do not appreciate. Most experts don’t know how to build a profitable online course. They go about course creation all wrong. Your best course design strategy is not focused on content, it’s focused on helping your clients get the outcome they really want is by adding...

Duration:00:18:21

068 Earn Your Worth – Part 1 Why Having a Core Concept Helps You Get Better Clients and Charge Higher Fees

6/3/2022
A core concept is the big idea that you wrap your product, program or service around, that you create a demand narrative and story, and enables you to showcase your thought leadership and earn your worth. It’s something you can really lean into, and get excited about, and your audience can too. Identifying a core concept helps you can turn your expertise, passion, skills into laser focused offer to generate a floodgate of demand so you get better clients and can charge higher fees. Lack of...

Duration:00:25:07

067 Nailing A Simple Online Learning Design and Evaluation Plan for Your Course or Program (with a 5-Step Worksheet)

5/20/2022
In this episode, we dive into the question of how we can really deliver worthwhile learning online, how to map out your learning design and how to measure it’s achieving the outcomes you promise for your participants. If you’re not in the information product business, how you can build a course or program that provides high quality interaction, great participation and space for application and reflection. Because this is how real transformation happens for your students or clients. First,...

Duration:00:16:01

066 Leveraged Living: the Pursuit of Happiness, Balance and Success in Business

5/6/2022
In this episode, we'll look at the big picture of why leverage is so intertwined with how we balance our work and life, and our achievement of success in business. Switching from 'how-to' tactics to 'why-do' strategics, we pick up some of the philosophies and principles explored in the entrepreneurial wellbeing and success mindset themes of various other episodes. Helping people move their business to an online or hybrid offer has been accelerated with the pandemic. There's certainly a few...

Duration:00:33:27

065 Why Webinars Don't Sell, What to Do To Fix it, or What to Do Instead

4/22/2022
Businesses are increasingly focusing on how the marketing and design of webinars can be improved, how content can be made more engaging, how to create a more compelling bridge into making an offer, one that converts into clients. But the problem is that webinars just aren’t working as well as they used to. In this article, we explore why and what you can do about it. Webinars are probably more commonplace for business-to-business (B2B) marketing, but they are also excessively being used...

Duration:00:33:31

064 Dancing With Wisdom – Leveraging Wisdom to Increase Entrepreneurial Wellbeing, Fulfilment & Resilience – Interview with Dr Sunil Raheja

4/8/2022
Today, we're learning how to leverage wisdom to increase entrepreneurial wellbeing, fulfilment and resilience in a cynical, complex and chaotic world. This is the theme for my interview this episode with Dr Sunil Raheja, author of Dancing With Wisdom: A Sacred Quest to Restore Meaning, Purpose and Fun to Your Life and Work. Sunil is a practising psychiatrist and coach who equips overwhelmed, frustrated and distracted high achievers to figure out their next best step so that they can create...

Duration:00:49:25

063 Ten Steps to Showcase Your Expertise for Successful Brand Positioning

3/25/2022
Successful brand positioning is all about your credibility as an expert and sharing something of yourself too. In the digital marketplace, both are the key to a growing business. Businesses stay afloat when they gain years of experience and build their credibility with their audience. When people buy or hire, they don’t always go for the cheapest – customers are pretty discerning, they want value for money, and a brand they can trust. When you add in some thought leadership and promote...

Duration:00:47:44

062 5 Steps to Scoping and Pricing Consulting Proposals for Clients

3/11/2022
If you’ve ever been approached by a client asking for a proposal and want to know what to consider when scoping a consulting project, this episode is really going to help you out. Through five steps, we’ll go through the key things you need to know from the client that will help you decide on your solution, your team and your pricing, and how to present that across the B2B customer journey. You’ll learn: • What to ask the client at each stage of the process • How to use consultative and...

Duration:00:17:04

061 Part 3 How to Increase Your Consulting Income Without Taking on More Clients - The Flexible Toolbox Strategy

2/25/2022
Is it possible for consultants, coaches and specialists to achieve scalable delivery that feels bespoke to your client? In this episode, part 3 of our short series on increasing consulting income without taking on more clients, we’ll look at ways to be fabulously flexible. We cover the three rookie mistakes you'll want to avoid and how you can create a core programme or service and blend in options, leveraging the common elements and layering client specific needs on top. Further support...

Duration:00:21:49

060 Part 2 How to Increase Your Consulting Income Without Taking on More Clients – The Velvet Rope Strategy

2/11/2022
Part 2 - After 15 years in business, I’ve learned a few strategies for growing a consulting practice that doesn’t involve taking on more clients. Finding ways to earn more, work less, grow faster are always the big goals for creating true freedom in your business and in your life. In this second part of our three-part series, I’m going to reveal a neat way to get uber selective with who you take on as a client alongside increasing the efficiency of your operational processes. It’s called a...

Duration:00:27:45

059 Part 1 How to Increase Your Consulting Income Without Taking on More Clients – The More for Fewer Hard Line Strategy

1/28/2022
Part 1 - How to increase your consulting income without taking on more clients can seem an impossible equation to solve. Yet, this is at the heart of what creates leveraged consulting, enabling you to work smarter not harder, to earn more, work less and still see revenue growth. After 15 years running my own business and supporting others, I’ve learned a few strategies for growing and scaling a consulting practice that doesn’t involve increasing your client base specifically. There are...

Duration:00:15:22

058 Leveraging the Power of Creative Problem Solving and Collaboration to Improve Business Results – Interview with Janice Francisco Part 2 Digital Transformation to Support Sustainable Growth

1/14/2022
Part 2 of my interview with Janice Francisco. Here we focus on the challenges and opportunities that come from digital transformation. We talk about the process of innovation and team building both from our work with clients and more personally in our own organizations. Janice focuses on improving innovation outcomes in organizations. To do that she developed the ThinkUP Innovation Framework™ and the Innovative Instructional Systems Design™ model used in BridgePoint Effect’s training...

Duration:00:41:24

057 Leveraging the Power of Creative Problem Solving and Collaboration to Improve Business Results – Interview with Janice Francisco Part 1 Teamwork that Supports Innovation

1/7/2022
Are you frustrated working with VAs or employees or associates, because you know your team could be stronger by leveraging everyone’s knowledge to innovate and achieve more? Great team results start with you, yet leaders shouldn’t have to feel frustrated and alone in a complex business environment. If you want to generate better business results whilst navigating change and uncertainty, this interview will set you off the right direction. In this two-part interview, I’m joined by the...

Duration:00:36:06

056 Why Your Sales Funnel Leaks and What To Do About It to Increase Business Profits

12/22/2021
Today we’re talking sales funnels! That is, the process by which your ideal client or customer finds you and follows a process of getting to know you, like you and trust you, enough to decide to work with you and buy from you. For any business owner, an online sales funnel is probably the most important marketing tool you have. Even if you’re B2B, you still need a sales process to find leads and nurture a trusting relationship. With so much of what we do going digital, our previous...

Duration:00:28:47

055 Ten Offers You Can Build into Your Leveraged Business Model to Create Multiple Streams of Income

12/10/2021
For consultants, coaches and practitioners who are building a business around you, your expertise, your unique value proposition, it's important you have more than one 'offer'. Today we’re going to dive into ten new revenue streams in a consulting business that you can build more flexible and secure income. We talk about the different offers, and then we’ll go through how you might present them at different times in the customer journey and different ways to stack them so it’s a logical...

Duration:00:22:16

054 Who Moved My Clients! Navigating Change in Business Success to Reimagine, Energise and Streamline Business Growth

11/26/2021
The current times have changed an awful lot of things, right. And it’s thrown a few people who are finding it hard to find the right routes to success in the new territory. Today we’re talking about change, change in the world around us, change in what people want, change in our thinking and in our working habits. Not change for the sake of it, but change that enables and empowers. For some these are major changes both wanted and unwanted – job moves, relationship changes, business pivots....

Duration:00:11:04

053 How to Leverage Your Unique Success Strategy and Create Accelerated Business Plans from Starting Up to Scaling Up Online

11/12/2021
The pandemic has forced many businesses, large and small, into accelerated business plans for digital transformation, notably the rapid shift to online modes of delivery and marketing channels. Meeting customer expectations and getting a fair share of digital customers is increasingly driving strategy. If you’re reinventing your business model or even just starting with a new online offer and need to get momentum, or if you’ve a sellable offer but want to scale – you want to do it well,...

Duration:00:27:22

052 One Year of Podcasting - Highlights, Lessons Learned and What Next?

11/5/2021
This episode is one that we have been waiting for, for literally a year because this is our one-year anniversary episode. Come join me as I talk about a year of podcasting from kick off to what next… and my big announcement. As we celebrate the show’s one year anniversary, marking the 52nd episode, I’m reflecting on the whole journey so far – from how I got started to how it’s going so far. I share how success metrics can either bring us joy or torture us, and how growth happens when we...

Duration:00:42:41