The Marketing Agency Leadership Podcast-logo

The Marketing Agency Leadership Podcast

Business & Economics Podcasts

Conversations with Leaders and Founders of Marketing Agencies, sharing wisdom on how they built their company, lessons they wish they knew when they started, and marketing and agency strategies for the months and years ahead.

Conversations with Leaders and Founders of Marketing Agencies, sharing wisdom on how they built their company, lessons they wish they knew when they started, and marketing and agency strategies for the months and years ahead.

Location:

United States

Description:

Conversations with Leaders and Founders of Marketing Agencies, sharing wisdom on how they built their company, lessons they wish they knew when they started, and marketing and agency strategies for the months and years ahead.

Twitter:

@GetConverge

Language:

English

Contact:

404.663.9945


Episodes

Digital on Tap

1/21/2021
In 2006, Carlos’s fiancée (now his wife) was approached by a client to do SEO (Search Engine Optimization) and PPC (Pay Per Click). Carlos got into the agency in 2008 when the economy “tanked” and the funding for the startup where he worked dried up. From 2008 forward, the agency has been “tapped” on a regular basis by traditional (radio, print, TV) agencies needing digital services for their clients. Bloom works with a variety of different industries – retail, B2B, government agencies, and...

Duration:00:23:10

Marketing Cybersecurity

1/14/2021
In 2009, Yoel Israel, founder at WadiDigital, Israel’s leading full service digital agency, was pursuing his MBA at Bar-Ilan University in Tel Aviv, Israel. A friend sat down with him for a cup of coffee and said, “Dude, you’ve got to get on Twitter.” Yoel fell in love with it, set his university up on Twitter (which brought in some international students), and got a scholarship for the effort He graduated and returned to his job at Xerox in his hometown – Philadelphia – and ran a social...

Duration:00:18:05

Leveraging Technical and Societal Disruption

1/7/2021
Todd Marks is Founder and CEO at Mindgrub, an agency, consultancy, and support company that designs technology for people to transform businesses, creates enterprise mobile apps and web applications, provides digital marketing, and “unlocks human potential.” Winning Inc. 5000’s Design/Development Firm of the year five years in a row might suggest that this is a notable tech firm. Yes, but this same company has also won the American Marketing Associations Marketing Excellence Award for Best...

Duration:00:27:20

Keys to a #1 Ranking

12/17/2020
John Kriney, is Founder and President at OptFirst Internet Marketing, a Google Certified Partner (2010) that specializes in full-service online marketing campaigns and website, app, and landing page development. Campaign expertise includes customized search engine optimization; Google Ads search, video, display and shopping campaigns; cross-platform remarketing; E-commerce marketing; Facebook and Instagram ads for lead generation, sales, or brand building purposes; LinkedIn ads; and...

Duration:00:22:20

Creating Cohesive, Crazy Value for E-commerce Brands

12/10/2020
Lucas DiPietrantonio is CEO and co-founder of Darkroom, a 3-year-old creative e-commerce growth agency that launches new brands to market and grows existing brands to maturity through four robust and specialized verticals: branding, technology, video production, and growth marketing Darkroom often serves as an incubator and marketing partner for companies so new they don’t have a brand, a visual identity, or a tech stack. “But we are selective,” Lucas explains. A typical client company...

Duration:00:20:33

How to Make your Market-leading Competition . . . History

12/3/2020
Rahul Raj is founder and CMO of 5&Vine, a fractional CMO and marketing agency that identifies industry incumbents’ vulnerabilities, market changes, and technological opportunities to enable startup brands to challenge and overtake established brands. The agency focuses on challenger brands that have both economic and social goals, e.g., increasing financial literacy, addressing discrimination, or making organic food more accessible to the masses. Before starting 5&Vine, Raj worked at a...

Duration:00:27:11

Redefining Social: A Thousand True Fans

11/19/2020
John Lawson, Chief Executive Officer at Colder Ice Media, started in e-commerce in 2000 on eBay. He claims that people talked about business in Ebay chat rooms, making it “the first social commerce platform” before there was such a term. At the time, John sold bandanas, and was pestered by constant customer questions for information on “how to fold a bandana.” So, he made a video and tracked ten thousand sales – not ten thousand dollars in sales – from that single video listing. Today’s...

Duration:00:24:36

Cultivating the Gap between Marketing and Sales

11/12/2020
James Kwon is Founder and CEO of Figmints Digital Creative Marketing, a 20-person, full-service, multi-seven-figure digital marketing agency that specializes in accelerating leads to sales. The company utilizes SalesAmp, which James describes as “business development representative as a service.” SalesAmp came under the Figmint’s “umbrella” when James and April Williams, now Fitmints President, merged their two companies. (The way these two companies “came together” is described in a short...

Duration:00:29:40

From Strategic Digital Hyperfocus to Infinite Traffic

11/5/2020
David Sonn is the Founder and President of Arc Intermedia, a HubSpot certified, digital only agency that focuses on “customer acquisition using digital strategies and digital tactics.” David ran a web development company for 13 years but found that he and his partner had become “production monkeys,” delivering a commodity and competing with offshore developers. “You never want to sell or have to build a model based on price,” he says. Ten years ago, when people started requesting Search...

Duration:00:23:52

Communication, Connection, Consistency, Curation

10/29/2020
Rachel Wilson Thibodeaux is Founder, Brand Strategist, and Professional Speaker at SWAG Strategy Solutions a boutique consultancy that helps clients design unique brands to “better position their offers” and market them at least twice as effectively as they were in the past. Clients include women entrepreneurs, as well as service providers and experts, people Rachel says want to make a big impact and income. Building blocks of what Rachel connotes as “brand curation” include: Asking...

Duration:00:23:05

Search Domination Strategies

10/22/2020
Jay Taylor is the Managing Director of Leverage, an award-winning digital marketing agency and Certified Google Partner. Leverage partners with its client brands to help them dominate their market with custom-tailored, location-based digital marketing strategies and concentrates on verticals in legal, healthcare, real estate and construction. The goal is to position a client company at the top in terms of search visibility and digital presence for each of a client’s geographic locations and...

Duration:00:26:38

Leverage Process, Integrate Apps, Automate Profit

10/15/2020
John Saunders, Founder of 5Four Digital, honed his SEO, SEM, and PPC digital marketing skills when he started his career working for an agency that provided dealership-level marketing services for automobile manufacturers. When John figured out that he wanted to use his skills for different kinds of projects and a more diverse clientele (SMBs, tech-startups), he started his own company. Today, 5Four focuses on brand identity (logo design and brand guidelines), and website design and...

Duration:00:22:53

A Video Focus

10/8/2020
Ian Garlic is CEO at authenticWEB. He started his career in marketing about 15 years ago as a consultant for one of the world’s largest information companies – back when good video production required hiring high-end, expensive, technically-savvy videographers. When Google purchased its video competitor, YouTube ten years ago, Ian saw opportunity, left the information company, and started authenticWEB. As a video marketing agency, authenticWEB crafts journey-stage-specific, people-story...

Duration:00:22:47

Building a Successful Sales Process

10/1/2020
Justin Seibert is President at Direct Online Marketing, an agency that focuses on and excels at – direct online marketing – to move clients’ ROIs in a positive direction. In this interview, Justin describes the process of developing strategies to drive quality traffic to its clients, converting that traffic into leads, and sending leads through to generate sales. Justin says the process of vetting potential clients is “very long.” Some of what the agency looks for to get a good...

Duration:00:24:40

Cultural Segmentation: How to Transcend Translation

9/24/2020
Twenty-nine years ago, Alvaro Psevoznik, CEO of DM Agency, was a 19-year-old Argentinian law student, designing flyers for hospitality clients in exchange for admissions into nightclubs. Alvaro found himself frustrated with Argentinian politics – which is plagued with fiscal instability, political corruption, de-motivational handouts for a large percentage of the (unemployed) citizenry, and a cycle of massive financial crises every 5 or 10 years. Alvaro’s experience was, no matter how hard...

Duration:00:31:14

Marketing a Menu for Restaurant Success

9/17/2020
Melissa Libby, owner of Melissa Libby & Associates (MLA), started her career in hospitality. Today, her friends call her the Restaurant Whisperer In this interview, Melissa talks about the challenges restaurants have faced in the face of Covid-19, the changes yet to come, and the lessons she has learned in her 27 years of restaurant marketing. In recent months, MLA has helped its clients pivot to curbside delivery, takeout, and/or to serving different retail markets. Some of the...

Duration:00:31:10

Four Core Audiences: Your Email, the Lookalike Email, Your Web, and the Lookalike Web

9/10/2020
Chris Carr, President and CEO of Farotech, started his agency 19 years ago as a web development company, moved into SEO, and then transitioned to what Chris calls conversion science. Today, Chris says, his agency builds integrated systems that generate leads, nurture leads into clients, and then convert clients into brand ambassadors who refer new clients to the brand. Chris says that most companies spend a majority of their time and effort generating leads – and then alternating between...

Duration:00:23:05

StoryBrand the Client as Epic Hero

9/3/2020
Jay Owen, Founder and CEO at Design Extensions, started building basic websites at age 17. He worked for a number of years as a “solopreneur,” hiring contractors as needed, and, as a company, made as much as six figures. When the economy collapsed in 2008, Jay’s business was still doing well. He looked around. People were losing jobs. Things were in crisis. Idea? He’d create a full-time job for somebody. His StoryBrand Certified Agency and HubSpot Goal Partner has been in business and...

Duration:00:25:12

Profit Strategy for a Crisis

8/27/2020
Kevin Hourigan is President and CEO of Bayshore Solutions, a digital agency that started in 1996 as a branch of a managed services provider – a 3-member team building and maintaining client networks. Two years later? Thirty employees. Decades ago, one of the Kevin’s engineers developed a company website and asked 100 of the company’s clients if they would be interested in a 3-page website for $500. Client responses were either “What’s a website?” or “We’ll never need one of those.” One...

Duration:00:25:32

How to Build Community & Make Great Marketing Accessible

8/20/2020
Erik Huberman is Founder and CEO of Hawke Media, an agency serving as “an outsourced CMO-level expert” which, Eric says, “puts client success ahead of our own.” The agency’s “SWOT team” identifies “holes” in a client’s marketing program and provides a “comprehensive à la carte menu of services and month-to-month contracts” to address those needs in a timely manner. Month-to-month works, Erik says, because the idea of signing a long-term contract with someone you have just met is like getting...

Duration:00:26:36