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The Marketing Agency Leadership Podcast

Business & Economics Podcasts

Conversations with Leaders and Founders of Marketing Agencies, sharing wisdom on how they built their company, lessons they wish they knew when they started, and marketing and agency strategies for the months and years ahead.

Conversations with Leaders and Founders of Marketing Agencies, sharing wisdom on how they built their company, lessons they wish they knew when they started, and marketing and agency strategies for the months and years ahead.

Location:

United States

Description:

Conversations with Leaders and Founders of Marketing Agencies, sharing wisdom on how they built their company, lessons they wish they knew when they started, and marketing and agency strategies for the months and years ahead.

Twitter:

@GetConverge

Language:

English

Contact:

404.663.9945


Episodes

How to Clean Up a Bad (Digital) Reputation

3/27/2020
Jason Ciment, is CEO of GetVisible, a consultancy and digital agency that builds websites, drives traffic to websites through search engines and social media channels, and provides digital reputation management services. Most of the agency’s 10 employees started their careers as professionals working in businesses other than marketing. Jason, himself, started as a CPA/real estate specialist in a big accounting firm. He went back to school to study law, worked a summer with a large clothing...

Duration:00:23:06

Good Copy that Checks-Off Google’s Boxes

3/12/2020
Blake Akers is the owner of Webology, a digital marketing agency that started by “knocking on the doors” of local small and mid-size businesses. The company focuses on using Google for organic and paid search, providing scientific SEO, testing, and data analysis on the organic side and split testing ad campaigns within paid search. Today, the agency takes its focused expertise and works regional verticals, e.g. roofing and niche legal firms – companies that typically have a high cost per...

Duration:00:22:26

Asking the Right Questions

3/6/2020
Melissa DiGianfilippo, Co-founder and President of Public Relations, Serendipit Consulting, Scottsdale, AZ Melissa DiGianfilippo is Co-founder and President of Public Relations for Serendipit Consulting, a full-service marketing, PR, and creative agency. In this interview she talks about the questions she asks to suss out what each client truly needs – as opposed to what they think they need: What’s the goal? Is it storytelling? Is it brand awareness? What’s unique about the brand? Does...

Duration:00:22:15

Franchise! How Small, Local Business becomes Big Business

2/27/2020
Location 3, is a digital marketing agency that “delivers enterprise-level strategy with local market activation. In its 20th year in business, the Google-Analytics Certified agency works primarily with franchisors to understand their business objectives and facilitate enterprise strategy alignment and with individual franchisees, to promote hyper-local-level marketing activation. Services include business listing management, SEO, data and analytics, and driving new revenue through paid...

Duration:00:27:32

Courting Clients with Marketing Strategy Workshops

2/20/2020
Ten years ago, when the real estate bubble finally burst, Jeff Pulvino closed his decade-old real estate investment company and sweated through the “Now What?” people face when they find themselves out of a job. Social marketing was in its infancy. Jeff pivoted his company, and, using the strengths of its internal marketing department, jumped into Facebook marketing, and, ultimately, built a full-service digital marketing agency. It was not an easy climb. Eight years into agency life, Jeff...

Duration:00:30:49

Stalling? Rebrand. Relocate. Rethink Strategy.

2/14/2020
John Hernandez is Owner and Partner at On Advertising, a marketing and advertising agency that has, over the past 26 years, rebranded itself, leveraged “new identities,” survived a recession, and increased and changed its client base. In this interview, John talks about his company’s “humble beginnings” and reveals the strategic decisions that helped it grow. Ron Meritt, a television meteorologist, started NPR Public Relations in 1993 as a side gig. He provided traditional PR for nonprofit...

Duration:00:25:25

Entrepreneurship: Planning + Process = Profits

1/30/2020
What kind of marketing agency picks Wichita, Kansas – a city very close to the geographic center of the continental United States, for its headquarters? How about an agency with 4 media buyers, providing everything marketing from traditional media buys to a full-range of digital services including online presence and reputation management, and serving an extremely diverse clientele. What kind of employees would choose to work for such an out-of-the-way agency? Could be people who enjoy...

Duration:00:29:12

Branding Advocacy (on Purpose) with Attitude

1/23/2020
Josh Belhumeur is Managing Partner at Brink, a creative group that uses culturally relevant art content and experiences through a variety of initiatives to engage audiences and build brands for products, political candidates, and progressive causes. In this interview, Josh explains how his agency, which started as three guys in a Tucson garage doing web development, evolved into a full-service, “all things media, all things internet, all things digital” agency with attitude and two physical...

Duration:00:29:47

How to Avoid Being a Commodity

1/16/2020
Mike Stratta founded Arcalea on the idea that digital marketing and advertising should be objective, not subjective. In this interview, Mike talks about the importance of focus: on a very deep and narrow skillset, on a limited niche of (service) industry clients, on engendering a great company culture, and on hiring great people. Mike built Arcalea’s service offerings around the things he really loved to do. Arcalea provides comprehensive quantitative analysis and implements tactics based...

Duration:00:30:58

Heating Up the Market for Consumer Packaged Goods

1/9/2020
Greg Keating is Agency Operations Manager and Business Development Lead at Hangar12, a fully remote, digital marketing agency that has been in Greg’s family in one form or another for 3 generations, and transitioned from brick-and-mortar to fully remote in 2015. After a college internship his father arranged at what is today Hangar12 (No, thank you!), Greg started his career in production supply chain management, doing supply chain and marketing analytics, and “proving himself” in massive...

Duration:00:28:37

Hyperfocus and a 100% Solution to Win a Niche Market Monopoly

1/2/2020
Verne Harnish, founder of the world-renowned Entrepreneurs’ Organization (EO) and CEO of Scaling Up, a global executive education/ coaching company, has spent the past three decades helping companies scale up. Credentials? 15-year chair/instructor at EO's "Birthing of Giants" CEO development program (held at MIT) Authoredbest-seller,Mastering the Rockefeller Habits(published in 2002 and translated into 9 languages)AuthoredScaling Up: How a Few Companies Make It and the Rest Don’t(published...

Duration:00:19:54

A Compassionate Angel with Skin in the Game

12/19/2019
Malinda Gagnon is CEO and Co-founder of Uprise Partners, a consulting firm / investment firm that provides full-cycle go-to-market and deep technical delivery. Uprise can help launch and grow a business fast: whether they are a startup, launching a new product, or entering a new market. Whatever it is, Uprise teams can help companies “just blow it up” into something bigger. Anchoring on a company’s brand promise, Uprise brings in efficient, results-driven SWAT teams of focused experts who...

Duration:00:29:09

Nothing Sells Better than the (Edgy, but Funny) Truth

12/12/2019
Daniel Harmon is Chief Creative Officer of Harmon Brothers, an ad agency most famous for the Squatty Potty Pooping Unicorn. The agency mixes two areas of concentration: traditional direct response advertising (asking for an immediate sale) and branding (where the goal is to evoke a positive customer brand response and promote brand loyalty.) Clients come to Harmon Brothers when their product has a more complex or difficult story . . . or even one that touches on societal taboos, but Harmon...

Duration:00:23:38

Going International: Breaking the Language Barrier

12/5/2019
Wendy Pease is President of Rapport International, an agency that specializes in multilingual marketing, translating messages and meanings in over 200 languages – in any format, including blog posts, audio content, video, print, and multilingual chat. Wendy bought Rapport in 2004, because the fit seemed right with her interests. Over 15 years, it has maintained the same depth of languages and increased staff, revenue, and its focus on marketing. Rapport International is a Hubspot Partner In...

Duration:00:24:49

You Want Customer Loyalty? KNOW Your Customer!

11/21/2019
Alita Harvey-Rodriguez is Managing Director of MI Academy, which offers customized team training programs for businesses interested in “transformative growth” and increasing leads, sales, and customer loyalty. Alita talked about how she started her company . . . and then, on evaluating what she was doing (consulting), determined she was not making the difference she wanted to make (changing the way companies worked). “Don’t Fall in Love with an IDEA,” she warns. “Fall in Love with the...

Duration:00:23:46

What Works, What Lasts, What Beats the Competition

11/15/2019
Duff Ferguson is Partner and Founder of Amplitude Digital, a PPC and SEO digital marketing agency, Google and Facebook Partner, and three-time recipient of the Tech Innovator Award. When Duff started what is today Amplitude Digital about 15 years ago, it provided general branding and marketing services. In 2015, it pivoted to focus on digital marketing, advertising, organic search, and e commerce, specifically on how clients could increase advertising spend, increase traffic, build their...

Duration:00:30:31

The Power of Thought-leader Podcasting

11/7/2019
Matt Johnson is Founder and CEO of Pursuing Results, a podcast production agency that works with emerging thought leaders – business coaches and consultants. Using a detailed process, Pursuing Results helps clients launch their brands, executes and distributes its clients’ weekly video podcasts, and promotes thought-leader business growth. His “specialized assembly line” produces consistently high-quality, on time podcasts. Matt focuses on a narrow product/client niche, because he believes...

Duration:00:28:21

How to Feed a Sales Force’s Behavioral Quotient, Crush Quotas, and Drive Up ROI

10/31/2019
Mary Grothe is the CEO of Sales BQ, a a relatively “young” organization that works with companies to rebuild, scale, and empower their underperforming sales departments. A typical client might have 5 to 7 salespeople reporting directly to the CEO. Last year, Sales BQ rebuilt the sales departments for 42 companies. Mary, an experienced sales dynamo, known for exponentially exceeding quotas, says BQ, behavioral intelligence, or behavioral quotient, is about making the decision every single day...

Duration:00:34:15

Behavioral Science, Ethical Marketing, and the Pull of the Magic Middle

10/24/2019
Nancy Harhut is Co-Founder and Chief Creative Officer of HBT Marketing. In this interview, she talks about the how her company utilizes behavioral science and marketing best practices to change how people make purchasing decisions. Social scientists and behavioral economists have found that people often make decisions by defaulting to “hardwired” behaviors, rather than by thinking things through. Although there are hundreds of behavioral science/decision science principles, HBT Marketing...

Duration:00:31:11

Build your Personal Brand / Change your World

10/18/2019
Marc Ensign is the Big Cheese at LoudMouse, a personal branding agency for speakers, authors, coaches, entrepreneurs and artists. A musician by training, Marc dreamed of performing on Broadway. He created a strong personal “brand,” wrote articles for music industry magazines, interviewed and forged relationships with a lot of performers. As a skilled bass player, Marc eventually “got the Broadway gig,” not by touting his amazing bass playing, but by promoting his ability to imitate a wide...

Duration:00:34:15