The Marketing Buzzword Podcast

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The Marketing Buzzword Podcast helps marketers understand what common business & marketing buzzwords and phrases actually mean

More Information

Location:

United Kingdom

Genres:

Business & Economics Podcasts

Description:

The Marketing Buzzword Podcast helps marketers understand what common business & marketing buzzwords and phrases actually mean

Twitter:

@roberts_ben_m

Language:

English

Contact:

07720244346

Website:

http://marketingbuzzword.com

Email:

ben@ben-m-roberts.com

Episodes

Challenger Brand - What is a challenger brand? How can challenger brands compete against bigger budgets? What are the advantages of being in 2nd place?

5/28/2019

Hello again and welcome back to the Marketing Buzzword Podcast! This is the podcast which helps you to understand what all of these business and marketing buzzwords actually mean, and how they can helpful going forward, and on today's show we are going to look at the world of the challenger brand. I’m your host Ben M Roberts and in this show I am the marketing bee in charge making sure I can get the right guests and ask the right questions to make these words and phrases make sense. The...

Duration:00:41:09

Marcomms - What is Marcomms? How can break down the divisions between marketing and communications? How can marketers and communicators work together to be more effective?

5/13/2019

Hello again and welcome back to the Marketing Buzzword Podcast! This is the podcast which helps you to understand what all of these business and marketing buzzwords actually mean, and how they can helpful going forward, and on today's show we are going to look at Marcomms. I’m your host Ben M Roberts and in this show I am the marketing bee in charge making sure I can get the right guests and ask the right questions to make these words and phrases make sense. The Marketing Buzzword Podcast...

Duration:00:43:50

Localistion - How can businesses localise? What's the difference between translation and localisation? How can businesses reduce the risks of operating across multiple regions and countries?

4/30/2019

Hello again and welcome back to the Marketing Buzzword Podcast! This is the podcast which helps you to understand what all of these business and marketing buzzwords actually mean, and how they can helpful going forward, and on today's show we are going to look at Localisation. I’m your host Ben M Roberts and in this show I am the marketing bee in charge making sure I can get the right guests and ask the right questions to make these words and phrases make sense. The Marketing Buzzword...

Duration:00:39:07

FOMO - What is FOMO? How can businesses leverage the fear of missing out? How can you create FOMO?

4/22/2019

Hello again and welcome back to the Marketing Buzzword Podcast! This is the podcast which helps you to understand what all of these business and marketing buzzwords actually mean, and how they can helpful going forward, and on today's show we are going to look at FOMO. I’m your host Ben M Roberts and in this show I am the marketing bee in charge making sure I can get the right guests and ask the right questions to make these words and phrases make sense. The Marketing Buzzword Podcast is...

Duration:00:55:12

Automation - Can and should we automate more? What are the benefits of automating more of our everyday business tasks? Does automation come at the cost of humanisation?

4/8/2019

Hello again and welcome back to the Marketing Buzzword Podcast! This is the podcast which helps you to understand what all of these business and marketing buzzwords actually mean, and how they can helpful going forward, and on today's show we are going to look at Automation. I’m your host Ben M Roberts and in this show I am the marketing bee in charge making sure I can get the right guests and ask the right questions to make these words and phrases make sense. The Marketing Buzzword...

Duration:00:41:49

Meme Marketing - What is meme marketing? Should and can you incorporate memes into a marketing strategy? How can memes make you more relatable?

4/1/2019

Hello again and welcome back to the Marketing Buzzword Podcast! This is the podcast which helps you to understand what all of these business and marketing buzzwords actually mean, and how they can helpful going forward, and on today's show we are going to look at Meme Marketing. I’m your host Ben M Roberts and in this show I am the marketing bee in charge making sure I can get the right guests and ask the right questions to make these words and phrases make sense. The Marketing Buzzword...

Duration:00:44:47

Customer Journey - What is the customer journey? How can we map out our customer journey to improve the customer experience? Have sales and marketing funnels had their day?

3/25/2019

Hello again and welcome back to the Marketing Buzzword Podcast! This is the podcast which helps you to understand what all of these business and marketing buzzwords actually mean, and how they can helpful going forward, and today’s buzzword is “customer journey" I’m your host Ben M Roberts and in this show I am the marketing bee in charge making sure I can get the right guests and ask the right questions to make these words and phrases make sense. The Marketing Buzzword Podcast is now...

Duration:00:43:20

Marketing Buzzword to Marketing Authority. An apology. An update on taking the podcast to another level!

3/11/2019

Hello and welcome back to another episode the Marketing Buzzword Podcast. In this episode I talk to you about the release of my new book. I apologise for missing an episode and I share with you an update on what's to come!

Duration:00:04:49

The Psychology of Buzzwords - Why do we use them? Why do some words thrive whilst others languish? What is social transmission and how does it affect buzzwords?

2/25/2019

Hello again and welcome back to the Marketing Buzzword Podcast! This is the podcast which helps you to understand what all of these business and marketing buzzwords actually mean, and how they can helpful going forward, and today we are going to break down the psychology of buzzwords, and begin to work out why we use them, and how they can spread so far and so fast. I’m your host Ben M Roberts and in this show I am the marketing bee in charge making sure I can get the right guests and ask...

Duration:00:20:47

Lead Generation - How can we generate more leads without being spammy? What does the funnel even mean? Should we automate parts of our lead generation efforts?

2/18/2019

Hello again and welcome back to the Marketing Buzzword Podcast! This is the podcast which helps you to understand what all of these business and marketing buzzwords actually mean, and how they can helpful going forward, and today’s buzzword is “Lead Generation” I’m your host Ben M Roberts and in this show I am the marketing bee in charge making sure I can get the right guests and ask the right questions to make these words and phrases make sense. The Marketing Buzzword Podcast is now...

Duration:00:41:46

Buzzwords Vs Jargon - What's the difference between buzzwords and jargon? What are the 3 rules for keeping marketing simple? Is there a place for jargon in the workplace?

2/11/2019

Hello again and welcome back to the Marketing Buzzword Podcast! This is the podcast which helps you to understand what all of these business and marketing buzzwords actually mean, and how they can helpful going forward, and on today's show we are going to look at buzzwords Vs Jargon. I’m your host Ben M Roberts and in this show I am the marketing bee in charge making sure I can get the right guests and ask the right questions to make these words and phrases make sense. The Marketing...

Duration:00:41:06

Human Connections - Why is it important to be strategic with the relationships you build? How can be remain human whilst using new marketing technology? What are the 3C's of making human connections?

2/4/2019

Hello again and welcome back to the Marketing Buzzword Podcast! This is the podcast which helps you to understand what all of these business and marketing buzzwords actually mean, and how they can helpful going forward, and today’s buzzword is “Marketing Qualifications” I’m your host Ben M Roberts and in this show I am the marketing bee in charge making sure I can get the right guests and ask the right questions to make these words and phrases make sense. The Marketing Buzzword Podcast is...

Duration:00:48:57

Behind-the-Scenes Content - Does behind-the-scenes content boost sales? How can you make it interesting? Do people really want to see your unfinished/raw work?

1/28/2019

Hello again and welcome back to the Marketing Buzzword Podcast! This is the podcast which helps you to understand what all of these business and marketing buzzwords actually mean, and how they can helpful going forward, and today’s buzzword is “Marketing Qualifications” I’m your host Ben M Roberts and in this show I am the marketing bee in charge making sure I can get the right guests and ask the right questions to make these words and phrases make sense. The Marketing Buzzword Podcast is...

Duration:00:41:02

Marketing Qualifications - Are marketing qualifications still relevant? What is the point in spending the time to get a qualification? Should you be working in marketing without one?

1/21/2019

Hello again and welcome back to the Marketing Buzzword Podcast! This is the podcast which helps you to understand what all of these business and marketing buzzwords actually mean, and how they can helpful going forward, and today’s buzzword is “Marketing Qualifications” I’m your host Ben M Roberts and in this show I am the marketing bee in charge making sure I can get the right guests and ask the right questions to make these words and phrases make sense. The Marketing Buzzword Podcast is...

Duration:00:50:50

75 Episodes of Marketing Buzzwords - What have we learned?

12/3/2018

Welcome back to ‘The Marketing Buzzword Podcast’ by Ben M Roberts. In this weeks podcast I take a look back at the first 75 episodes of the show, and give a summary of everything covered in an incredible year for the podcast! What was your favourite episode of the podcast? Who was your favourite guest? Have you changed your mind about any of the buzzwords Also make sure you check back to all previous episodes of the podcast on iTunes, Stitcher, or the website Take a look at the show notes...

Duration:01:04:03

Bitesize Buzzword: Creating a Culture - Why is creating a culture important? How can you actually create a culture? What are some of the barriers to creating a positive company culture?

11/29/2018

This week’s Bitesize Buzzword/Buzzterm is: Creating a Culture Welcome back to ‘The Marketing Buzzword Podcast’ by Ben M Roberts. In this Bitesize Buzzword episode of the podcast, Ben helps to debunk and demystify the common buzzword, Creating a Culture. Why is creating a culture important? How can you actually create a culture? What are some of the barriers to creating a positive company culture? Also make sure you check back to episode 53 of the podcast with Craig Barnett from Culturvate...

Duration:00:13:52

Online Courses - What is the difference between an online course, and a few YouTube videos? How can courses be used to build authority? How long or detailed should an online course be?

11/26/2018

Hello again and welcome back to the Marketing Buzzword Podcast! This is the podcast which helps you to understand what all of these business and marketing buzzwords actually mean, and how they can helpful going forward, and today’s buzzword is “Online Courses” I’m your host Ben M Roberts and in this show I am the marketing bee in charge making sure I can get the right guests and ask the right questions to make these words and phrases make sense. The Marketing Buzzword Podcast is now...

Duration:00:52:41

Bitesize Buzzword: Gamification - How can gamification improve the customer experience? How does gamification improve company culture? How do you measure the impact of gamification?

11/22/2018

This week’s Bitesize Buzzword/Buzzterm is: Gamification Welcome back to ‘The Marketing Buzzword Podcast’ by Ben M Roberts. In this Bitesize Buzzword episode of the podcast, Ben helps to debunk and demystify the common buzzword, Gamification. How can gamification improve the customer experience? How does gamification improve company culture? How do you measure the impact of gamification? Also make sure you check back to episode 59 of the podcast with Michael Berean for 45 minutes of...

Duration:00:13:40

Snackable Content - Is snackable content lazy content? How can you use snackable content in your marketing strategy? How can we bust the attention span myth?

11/19/2018

Hello again and welcome back to the Marketing Buzzword Podcast! This is the podcast which helps you to understand what all of these business and marketing buzzwords actually mean, and how they can helpful going forward, and today’s buzzword is “Snackable Content” I’m your host Ben M Roberts and in this show I am the marketing bee in charge making sure I can get the right guests and ask the right questions to make these words and phrases make sense. The Marketing Buzzword Podcast is now...

Duration:00:51:38

Bitesize Buzzword: Branding - Why is branding is more important than ever? What mistakes should be avoided? How do you measure the success of branding activities?

11/15/2018

This week’s Bitesize Buzzword/Buzzterm is: Branding Welcome back to ‘The Marketing Buzzword Podcast’ by Ben M Roberts. In this Bitesize Buzzword episode of the podcast, Ben helps to debunk and demystify the common buzzword, Branding. Why is branding is more important than ever? What mistakes should be avoided? How do you measure the success of branding activities? Also make sure you check back to episode 45 of the podcast with Dennis Owen for 45 mniutes of brilliant branding and social...

Duration:00:16:12