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The Marketing Menu

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Location:

United Kingdom

Twitter:

@mktngmenu

Language:

English

Contact:

01425 411146


Episodes

#047 Developing Your Creative Business Mindset

2/20/2019
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With the New Year firmly behind us, how many of us actually set some business goals for the year ahead and how many, a month or two later on, are on track to fulfil them? In this podcast, we talk about the importance of setting achievable goals, deciding on actions to achieve them and how to develop an entrepreneurial mindset to help you succeed. Plus , we share some of our own goals for 2019!

Duration:00:23:08

Retail Marketing on the High Street

2/6/2019
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We've all heard the reports about the decline of the British High Street. Stories about businesses closing seem to appear every day. So, what marketing tactics can smaller businesses employ to make themselves stand out and become more visible in an ever-crowded market place? In this podcast, we discuss some of the statistics about the current state of retail in the UK and offer suggestions that small business can adopt to raise their profile and make them stand out from the crowd. We also...

Duration:00:20:08

How To Market Your Charity Or Not-for-Profit

1/24/2019
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Let's look at how charities can influence their results to greater acclaim, whether that's either by putting together successful funding applications or through engaging a greater audience which could be further volunteers or perhaps greater membership. What steps can you take to help your marketing endeavour in a competitive field when you are apealing often on an emotional level. We look at developing your Vision and your Mission Statements, and how you can develop a Position Statement...

Duration:00:20:24

#044 The Best & Worst Christmas Adverts 2018

12/12/2018
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To get you in the festive mood, in this week's podcast we're taking a light-hearted look at some of the good and not-so-good (in our humble opinion) Christmas Adverts on the TV: What do we really think of the much-awaited John Lewis ad? Which adverts are trying to be too clever? Should the focus be on products? Which one is our absolute favourite and why!

Duration:00:23:06

#043 Listeners Q & A

11/21/2018
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In this week's podcast, we are delighted to be answering Listeners Questions! All of them are very topical and, as usual, we aim to provide simple and jargon-free solutions to your marketing challenges, including: When is it ok to share an email address, bearing in mind new GDPR regulations? The benefits of creating a Facebook Group Where to start when marketing a new business The importance of privacy settings on Facebook personal and business pages

Duration:00:17:49

#042 The 7 C's of Customer Communication

10/31/2018
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The AIDA (Attention, Interest, Desire & Action) model is perhaps the best-known marketing model amongst non-marketers and it's based on ensuring our marketing messages capture attention, generate interest, create desire, and ultimately compel the customer to take action, for instance, to buy your product or service. We at The Marketing Menu have taken AIDA on several steps further in light of the wonderful opportunities now that digital channels and social media particularly present us...

Duration:00:24:53

#041 Presenting with Confidence

10/11/2018
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We’ve talked in previous podcasts about how to present yourself at networking meetings but how many of you have been asked to do a formal presentation either to a panel, small group or even a larger audience? It might be because you’ve been asked to speak specifically about your business or maybe a subject that you are considered an expert in. Either way, you may, quite understandably, be terrified. So we’re going to give you some simple tips to help you prepare and calm some of those nerves...

Duration:00:24:55

#040 How To Measure Your Marketing Effectiveness

9/26/2018
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To get your business and brand known, you need to promote what you do. You should know what your key messages are and which marketing tools you are using. But how do you know whether your activity is actually reaping any rewards? In this week’s podcast, we look at some different ways of measuring whether your marketing is effective, including : How to calculate Return on Investment The difference between Inbound and Outbound marketing Why knowing your Customer Lifetime Value can help you...

Duration:00:24:54

#039 Working with Journalists

9/14/2018
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You may have a story about your business that you want to tell the world but how do you get it in the media? In this week’s podcast, we share some top tips on working with journalists including: What makes a story newsworthy? How to make contact with journalists Where journalists find their stories Creating a media database How to deal with a media crisis

Duration:00:24:51

#038 Writing For The Web

8/30/2018
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It's really important to remember that although a business website is an effective marketing tool, the language you use, although it should be consistent with your other marketing material, is going to be very different from the way you'd write a leaflet. In this week’s podcast, we give you some guidance on what to consider when writing content for your website: How to know how much content to write Understand who you are writing for Sell the benefits of what you do by providing the answers...

Duration:00:25:53

#036 Building a Product Portfolio

8/1/2018
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In this week's podcast, we focus on some marketing basics and discuss how to build a product portfolio. By this we mean identifying different products, how they suit different audiences and how you can exploit some of the obstacles that may get in our way. As marketers, it is our job to identify and outsmart the obstacles by always considering: Our profitability Our market. So what is happening to the markets you operate in, are you dependent on main customers, or are you dependent on...

Duration:00:25:22