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The Marketing Society podcast

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This podcast is a series of talks, much like TED, from business and marketing leaders, as well as activists, athletes, musicians and leaders from various industries

This podcast is a series of talks, much like TED, from business and marketing leaders, as well as activists, athletes, musicians and leaders from various industries
More Information

Location:

United Kingdom

Description:

This podcast is a series of talks, much like TED, from business and marketing leaders, as well as activists, athletes, musicians and leaders from various industries

Language:

English

Contact:

+442089731350


Episodes

Andy Fennell and Chriz Barez-Brown on 'pots and pans' strategies, vulnerability and human leadership

5/21/2019
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At this year's Ones to Watch, our leadership programme for rising star marketers in the industry, our chief executive, Gemma Greaves, sat down with two of our speakers, Bloom's Executive Chairman, Andy Fennell, and the Founder of Upping Your Elvis, Chris Barez-Brown. They discussed taking risks, aiming for a 9 or 10 and not a safe 7, a 'pots and pans' strategy of doing things fast and cheap to learn, betting a pig not the farm, and vulnerability and the human side of leadership and not...

Duration:00:11:34

Wax Lyrical | England's Lionesses, Phillip Morris' life insurance, Just Eat, Amstel and Tesco

5/16/2019
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Selling women’s sport. And Philip Morris selling life insurance? Mark, Paul, and Ben discuss what marketers can learn from the England women’s world cup football squad campaign; Philip Morris’ involvement in a new life insurance product; and new campaigns from Amstel, Just Eat, and Tesco. Wax Lyrical is a podcast series produced by the team at Wax On in partnership with The Marketing Society. Read more about them here https://www.wearewaxon.com/...

Duration:00:27:20

Wax Lyrical | Carlsberg's 'probably not the best beer' campaign, Audi and BBH, TK Maxx and Skoda

5/2/2019
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In this episode the team discuss Carlsberg’s brave decision to admit their lager probably wasn’t the best; whether agencies should boycott Audi’s advertising pitch after a seemingly exemplary 40-year tenure with BBH; and how marketers can ensure their brands play a meaningful role in the circular economy, with examples from Adidas and Mercedes. Plus the team discuss new ads from both TK Maxx and Skoda. -----------------...

Duration:00:27:11

Wax Lyrical | Accenture and Droga5, Lush quits social, ASOS, Heinz, Fosters and M&S

4/16/2019
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The Accenture takeover episode when Ben, Paul, and Mark discuss Accenture’s recent acquisition of Droga5. They all previously worked at London creative agency Karmarama which was also acquired by Accenture in 2016. Plus, Lush abandoning social media? And ASOS stopping some people sending stuff back. Reviews of new campaigns about malaria, 150 years of Heinz, and revived campaigns for Fosters and Marks & Spencer. --------------------------------------...

Duration:00:31:02

CEO Conversation with Just Eat's Peter Duffy

4/15/2019
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Marketing Society chief executive, Gemma Greaves, sat down in the Curzon cinema in London to interview the interim CEO of Just Eat, Peter Duffy, quizzing him on his career, leadership style, lessons learnt in his roles in Barclays, easyJet and Just Eat, mental health, and lots more. This is the full session audio from the event, recorded as part of our CEO Conversation series for The Marketing Society London.

Duration:01:10:22

'Tech is a means to an end' Silvia Lagnado, global CMO of McDonald's

4/14/2019
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Silvia Lagnado believes that while the world may be changing, the fundamentals of marketing remain the same: “Tech is a means to an end: it’s people first, not digital first.” For McDonalds, ‘one of the most inclusive and democratic brands in the world’, building a community is still at the core. Archive talk recorded at The Marketing Society London conference.

Duration:00:25:44

How brands can use data and analysis to drive better decisions

4/12/2019
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For this Marketing Society Middle East event we explored how brands can use data and analysis to drive better decisions, teaming up with our friends at Landor to launch a new series called Brand Conversations. Analysis of business values, based on the S&P 500 Index, shows that your brand represents up to 30% of business value creation. Landor’s Global Executive Director, Nick Cooper was joined by Promont's Ross McAuley, Saudi German Hospital Group's Rami Zahran, and Ras Al Khaimah Tourism...

Duration:01:02:04

Gemma Greaves at Advertising Week Europe 2019, discussing bravery and vulnerability

4/11/2019
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Marketing Society chief executive, Gemma Greaves, talking to AWE 360's Editor, Jack Hershman, at Advertising Week Europe 2019, discussing the moment she became CEO, the Society's brave agenda and how she felt brave and vulnerable hosting mental health events in Asia for the first time.

Duration:00:09:38

Vitasoy's Roberto Guidetti on creating brand equity

4/4/2019
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Group chief executive officer of Vitasoy International Holdings, Roberto, has taken a local Hong Kong company 'beyond', by growing its market cap from 1.3 to 2 billion USD in last 3 years, via innovation and international expansion. Here he talks about how to create brand equity within business. Archive talk recorded at The Marketing Society London conference.

Duration:00:22:15

Wax Lyrical | Marmite peanut butter, KFC, McDonald's, GoDaddy's jam roly poly and in-housing

4/4/2019
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Wax Lyrical – the foodie episode For the second in our Wax Lyrical series, brought to you by the Wax/On team in partnership with The Marketing Society, Ben, Paul and Mark consider how brave it is of Unilever to create a new peanut butter Marmite variant, simply by making some toast and trying it (almost), whilst they debate the pros and cons of marketing services in-housing, and reviewing new campaigns from KFC, McDonald’s and GoDaddy’s jam roly poly. ------------------- Learn more about the...

Duration:00:31:41

'We cluster in cities' Parag Khanna, CNN global contributor and author

3/30/2019
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Geopolitical futurist and author of Connectography: Mapping the Global Network Revolution, Parag Khanna believes we are living in a world in which megacities, supply chains and connective technologies are redrawing the map away from borders and states: “If an alien observed the human species from the last 100,000 years, they would only have two things to say that are true across all societies. We, the 8 billion people, try to live near water and we cluster in cities.” Archive talk recorded...

Duration:00:27:25

'Don’t put things off' Dr Ed Lu, physicist and former NASA astronaut

3/27/2019
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Flying into space has changed Ed Lu’s perspective on life and humanity: “I wish people could see how beautiful the world is… It makes you realise that humans can do great things if we work together.” Another lesson his experiences have taught him is “Don’t put things off. You don’t know what’s going to happen. The time to do things is now.” Archive talk, recorded at The Marketing Society London conference.

Duration:00:36:19

Tamara Littleton, Emma Harris and Sophie Morgan talk to Gemma Greaves about workplace diversity

3/25/2019
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After a lunch discussing working models of the future at the Gherkin in London, Society chief exec, Gemma Greaves, sat down with the CEO and founder of The Social Element, Tamara Littleton, CMO of The Social Element, Emma Harris, and TV presenter and creative consultant, Sophie Morgan, to discuss the challenges around diversity and inclusion in the workplace.

Duration:00:18:50

'It’s all about the customer' David Wheldon, CMO at The Royal Bank of Scotland

3/24/2019
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For David Wheldon, marketing is simple: it’s all about the customer – and his aim was to bring the voice of the customer into the RBS boardroom. Yes, the marketing world has transformed, he acknowledges – but “a lot of twaddle is written about change. Marketing comes down to three simple questions. Who are you trying to target? What are you trying to say? Why is it better than your competitors?” A Marketing Society archive session, taken from our London conference.

Duration:00:23:20

Wax Lyrical | Doc Martens, Avon, cannabis, Mothercare and Gamble Aware

3/20/2019
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Wax Lyrical is the new advertising podcast, brought to you in partnership with The Marketing Society, in which the team at creative media agency Wax/On discuss the big marketing issues of the month. In this first episode Mark Runacus, Paul Jacobs and Ben Hooper talk about, among other things: - The sustainability of the new engagement-focused ad strategy from Doc Martens; - Avon’s move to turn their 5m+ sales reps into micro influencers – an inspired move or a misguided mistake? - Baked...

Duration:00:34:11

How to master fear, with big wave surfer Garrett McNamara

3/11/2019
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Big wave surfer and extreme waterman, Garrett McNamara talked about how he broke the world record for surfing the biggest wave ever in Nazare, Portugal. He talked us through his experience. Including some of his big career wipeouts and how he deals with fear. Archive talk recorded at The Marketing Society London Conference.

Duration:00:19:59

Mars' Andrew Clarke on how their LGBT and disability campaigns delivered value

3/9/2019
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Mars' Chief Marketing and Customer Officer, Andrew Clarke, talks about how brave decisions within their company delivered value, citing Skittles' Pride campaign and Maltesers' disability campaign. Archive talk recorded at The Marketing Society London Conference.

Duration:00:20:03

Dr Emma Barrett on why we thrive at our limits

3/6/2019
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Dr Emma Barrett is Research Fellow in Psychology at Lancaster University, a Chartered Psychologist and science writer. Her research interests include the psychology of exploration and adventure - why people choose to spend time in extreme and challenging environments, and how they survive and thrive in harsh conditions. Emma is passionate about making research accessible to a non-specialist readership, and is the co-author (with Paul Martin) of Extreme: Why some people thrive at the limits...

Duration:00:22:29

Rory Sutherland asks, how worried should marketers be?

3/3/2019
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Advertising's most creative thinker exploring the reset agenda. How worried should marketers be? To what extent has our competitive environment reached the point where we need to continually review our business models? Archive talk from The Marketing Society London Conference.

Duration:00:07:27

Women's rights activist, Elif Safak, on the power of stories

2/26/2019
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Award-winning Turkish-British novelist, essayist, academic, public speaker and women's rights activist Elif Safak, gave us an inspiring talk at our London Annual Conference in 2015. Elif showed that, when it comes to inspiring people to embrace a change in behaviour or to experience a new environment, storytelling isn’t just better than the other tools. It’s the only thing that works.

Duration:00:19:52