The Paid Search Podcast | A Weekly Podcast About Google AdWords And Digital Marketing-logo

The Paid Search Podcast | A Weekly Podcast About Google AdWords And Digital Marketing

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Location:

United States

Language:

English


Episodes

119: Time To Revisit Automatic Bidding Strategies In Google Ads

9/15/2018
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Check Out Directive Consulting For PPC and SEO! - https://directiveconsulting.com/ We talk about manual bidding in Google Ads all the time, and most often, that's our preferred bidding method, at least for now. However, we also do some extensive work with automated bids, and some recent events made it clear that we need to talk about automated bidding on this show more and to let everyone know that we really stress testing lots of different bidding methods and using whatever you find works...

Duration:00:30:59

118: Are You Doing Google Ads Correctly?

9/8/2018
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Check Out Directive Consulting For PPC and SEO! - https://directiveconsulting.com/ Is our Google Ads campaign being run correctly? Is it being run professionally? Is it being run as good as it can possibly be run? These are questions Google AdWords advertisers and agencies ask themselves all the time. On this episode we're presenting a checklist to run through to see if your Google Ads are being run correctly and at a top, professional level. Show notes -...

Duration:00:38:07

117: Dominate Call Only Ads

9/3/2018
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Check Out Directive Consulting For PPC and SEO! - https://directiveconsulting.com/ Call me maybe! Hi everyone, call only ads rock and are a great feature in Google Ads. Today we break down the basics of call only ads, and then we give some super advanced call only ads tips! Thanks for listening! Show notes - https://paidsearchpodcast.com/call-only-ads On YouTube, please click that LIKE button and subscribe for new episodes every Monday! AND PLEASE leave us a review on iTunes, thanks! And...

Duration:00:45:16

116: Age, Gender, and Income Demographics Options In Google Ads (EXPLAINED)

8/25/2018
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Check Out Directive Consulting For PPC and SEO! - https://directiveconsulting.com/ Yes! Welcome back to the Paid Search Podcast. This week we discuss the age, income, and gender demographic targeting options in Google Ads. We talk about the different targeting options, how we use them, and what this data is based on. Show notes - https://paidsearchpodcast.com/demographics-in-google-ads/ Google Ads Help article about demographic targeting - https://support.google.com/google-ads/answer/2580383...

Duration:00:31:26

115: 4 Super Advanced Google Ads Tips

8/19/2018
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Check Out Directive Consulting For PPC and SEO! - https://directiveconsulting.com/ Wow, yes, okay. The Paid Search Podcast is back in the saddle for another week of Google Ads talk. This week we kick off the show with another update about the mobile app placement exclusion on display campaigns. Then we get into our 4 super advanced Google Ads tips. We hope you enjoy the episode, and thanks for listening! Google to yank advertisers’ option to exclude all mobile apps from display campaigns -...

Duration:00:33:43

114: Google Ads For Home And Auto Insurance Agents

8/14/2018
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Check Out Directive Consulting For PPC and SEO! - https://directiveconsulting.com/ Hi everyone, and welcome back to the place to be, the PSP. Today we start off the show with an update about a workaround to the soon to be gone mobile app placement exclusion that a listener sent in. And then we do a deep dive on how we would run a Google Ads campaign for a home and auto insurance agent. Thanks for listening and enjoy the show! On YouTube, please click that LIKE button and subscribe for new...

Duration:00:42:34

113: Important Google Ads Updates

8/5/2018
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Check Out Directive Consulting For PPC and SEO! - https://directiveconsulting.com/ Hi everyone, welcome back to the Paid Search Podcast, the number one Google Ads podcast! Today we kick off the show with some banter about Google Ads and Facebook. Jason tells a story of how a moving company client was telling him Facebook was doing better than Google Ads, but then in Google Analytics the Facebook data was horrible! Then they we cover two new important Google Ads updates including an important...

Duration:00:43:14

112: How We Manage Manual Keyword Bids In Google Ads

7/29/2018
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Check Out Directive Consulting For PPC and SEO! - https://directiveconsulting.com/ We back we back!!! Welcome back to the PSP, the place to be, the number one AdWords aka Google Ads aka search engine marketing podcast in the galaxy! This week we're continuing our real talk discussion on bidding in Google Ads and we specifically focus on how we manage manual bids in Google AdWords week to week and month to month. Enjoy! On YouTube, please click that LIKE button and subscribe for new episodes...

Duration:00:36:33

111: Advanced Talk On AdWords Bidding Options

7/9/2018
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Hi everyone, welcome back to the Paid Search Podcast. Today we have a conversation about the various bidding options in Google Ads and how and when we use them. It's an advanced discussion and we hope you enjoy it. Thanks for listening! What's your go-to bidding method? Do you always use enhanced CPC bidding? Please click that LIKE button and subscribe for new episodes every Monday! And please share the show with your friends and colleagues! AND PLEASE leave us a review on iTunes, thanks!...

Duration:00:38:09

110: New AdWords Interface Is Here... Let's Talk New Features! (Google Ads)

7/1/2018
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Please share this feedback video with Google so they add these two missing features into the new interface - https://www.youtube.com/watch?v=guyd2j6PuEc Hi everyone, thanks for checking out the Paid Search Podcast. This week open the show talking about the Google AdWords rebranding news. Google AdWords is becoming Google Ads! Then we dive into the new Google AdWords interface. We cover the best, new features in the new Google Ads interface. And we also highlight two crucial features the new...

Duration:00:32:22

109: AdWords For Restaurants

6/25/2018
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Hello you! Welcome back to the Paid Search Podcast. Today we have a delicious episode for you. We're doing a deep dive on all the ways how AdWords can help you grow your restaurant's sales. Have you ever run an AdWords campaign for a restaurant? What's your best tip for running a restaurant campaign on AdWords? Chris Schaeffer - http://www.chrisschaeffer.com/ Rothman PPC - https://rothmanppc.com/ Please share the show on Facebook, Twitter, LinkedIn, and "the gram." And please leave us a...

Duration:00:34:49

108: Easiest Website And Landing Page Optimization (not clickbait)

6/18/2018
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Wow, sometimes you find a gem out there. And boy did we find one. It's called Google Optimize and it makes website and landing page optimization easy. This tool is awesome. We cover what we know so far about Google Optimize, how to set it up, and how we plan to use it. Google Optimize - https://www.google.com/analytics/optimize/ Chris Schaeffer - http://www.chrisschaeffer.com/ Rothman PPC - https://rothmanppc.com/ Please share the show on Facebook, Twitter, LinkedIn, and "the gram." And...

Duration:00:21:57

107: How To Sell AdWords Management

6/11/2018
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On today's show we get into the business of AdWords. We talk about how the fundamentals of AdWords play a role in how we sell Google AdWords management to clients, and we also go over our answers to common questions and AdWords objections we get from potential clients. Chris Schaeffer - http://www.chrisschaeffer.com/ Rothman PPC - https://rothmanppc.com/ Please share the show on Facebook, Twitter, LinkedIn, and "the gram." And please leave us a review and rating on iTunes, that helps more...

Duration:00:35:21

106: The Most Common Google AdWords Questions (ANSWERED)

6/3/2018
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The Paid Search Podcast is a weekly podcast about Google AdWords hosted by two AdWords managers and Google Partners. New episodes come out every Monday. On today's show we're talking about how everything inside of AdWords is connected, and how we keep that interconnectivity in mind when we seek to answer the most common AdWords questions. So in today's show we're going to answer the most common questions we get about Google AdWords, in terms of improving your performance, and you'll see how...

Duration:00:38:37

105: Real Talk About AdWords Quality Score

5/28/2018
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Hi ya'll, welcome back to the Paid Search Podcast. Today we're talking about Google AdWords quality score. What is quality score? How is quality score calculated? How to improve quality score? We answer all those questions, cover some deeply technical nuggets about quality score, and we share what role quality score plays in our own AdWords campaign management. Expected clickthrough rate - https://support.google.com/adwords/answer/1659696 Ad relevance -...

Duration:00:35:07

104: How To Make AdWords Profitable (profit calculator)

5/19/2018
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Yes! Welcome back to the Paid Search Podcast. BIG EPISODE TODAY. This week we are talking about AdWords profitability. We cover how to figure out if your AdWords lead generation campaign is profitable and if not, how to get it there. We breakdown the key factors that make up the AdWords profitability calculation, and we also share a free AdWords profit calculator that Jason made to help people determine AdWords profitability. Explaining AdWords Profitability -...

Duration:00:31:33

103: Don't Confuse Your Ad Copy With Keywords

5/11/2018
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Welcome back to the PSP. This week Jason and Chris are tackling writing strategies for keywords and ad copy. Many people confuse the strategies used for writing quality keywords and the very different strategies used for writing stellar ad copy, so we will break down the differences and give you a game plan to tackle both successfully. Thanks for listening! PPC Resources - https://paidsearchpodcast.com/resources/ Chris Schaeffer - http://www.chrisschaeffer.com/ Rothman PPC -...

Duration:00:28:45

102: How To Build A Successful Display Campaign in AdWords

4/30/2018
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Welcome back to the PSP. This week Jason and Chris are tackling the display network. Display network advertising is very different from search engine advertising, but the scale and the cheaper cost per click combine to offer a tremendous opportunity to any advertiser who can crack the code of the display network and figure out how to make it work. And the display is especially useful for getting hard to find, but super valuable, B2B leads. The guys do a deep dive on the display network and...

Duration:00:34:53

101: How To Find The Best AdWords Management Company

4/21/2018
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Should you manage your AdWords campaigns yourself, have an employee manage, or hire an AdWords management company? In this episode we break down what kinds of services AdWords management companies offer, when you should hire them, and how to find the best AdWords management company for your needs. We hope this episode helps, and thanks for listening. PPC Resources - https://paidsearchpodcast.com/resources/ Chris Schaeffer - http://www.chrisschaeffer.com/ Rothman PPC - https://rothmanppc.com/...

Duration:00:30:17

100: EPISODE 100 (YES!!!!!!!!!!!!!!!!!!!!!)

4/13/2018
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Hi everyone, thanks for tuning in to this week's Paid Search Podcast. This is our 100th episode (YES!) and today we look back on the last two years since we started the show and look at what's changed with Google AdWords and what's still the same. Thanks for all your support over the last two years, you guys have really helped us grow by leaving reviews and sharing the show with your friends and colleagues. Here's to another 100 episodes and another two years! Cheers! Please share the show...

Duration:00:32:44