The Paid Search Podcast | A Weekly Podcast About Google AdWords And Digital Marketing-logo

The Paid Search Podcast | A Weekly Podcast About Google AdWords And Digital Marketing

Business & Economics Podcasts >

More Information

Location:

United States

Language:

English


Episodes

115: 4 Super Advanced Google Ads Tips

8/19/2018
More
Check Out Directive Consulting For PPC and SEO! - https://directiveconsulting.com/ Wow, yes, okay. The Paid Search Podcast is back in the saddle for another week of Google Ads talk. This week we kick off the show with another update about the mobile app placement exclusion on display campaigns. Then we get into our 4 super advanced Google Ads tips. We hope you enjoy the episode, and thanks for listening! Google to yank advertisers’ option to exclude all mobile apps from display campaigns -...

Duration:00:33:43

Google Ads For Home And Auto Insurance Agents

8/14/2018
More
Check Out Directive Consulting For PPC and SEO! - https://directiveconsulting.com/ Hi everyone, and welcome back to the place to be, the PSP. Today we start off the show with an update about a workaround to the soon to be gone mobile app placement exclusion that a listener sent in. And then we do a deep dive on how we would run a Google Ads campaign for a home and auto insurance agent. Thanks for listening and enjoy the show! On YouTube, please click that LIKE button and subscribe for new...

Duration:00:42:34

113: Important Google Ads Updates

8/5/2018
More
Check Out Directive Consulting For PPC and SEO! - https://directiveconsulting.com/ Hi everyone, welcome back to the Paid Search Podcast, the number one Google Ads podcast! Today we kick off the show with some banter about Google Ads and Facebook. Jason tells a story of how a moving company client was telling him Facebook was doing better than Google Ads, but then in Google Analytics the Facebook data was horrible! Then they we cover two new important Google Ads updates including an...

Duration:00:43:14

112: How We Manage Manual Keyword Bids In Google Ads

7/29/2018
More
Check Out Directive Consulting For PPC and SEO! - https://directiveconsulting.com/ We back we back!!! Welcome back to the PSP, the place to be, the number one AdWords aka Google Ads aka search engine marketing podcast in the galaxy! This week we're continuing our real talk discussion on bidding in Google Ads and we specifically focus on how we manage manual bids in Google AdWords week to week and month to month. Enjoy! On YouTube, please click that LIKE button and subscribe for new...

Duration:00:36:33

111: Advanced Talk On AdWords Bidding Options

7/9/2018
More
Hi everyone, welcome back to the Paid Search Podcast. Today we have a conversation about the various bidding options in Google Ads and how and when we use them. It's an advanced discussion and we hope you enjoy it. Thanks for listening! What's your go-to bidding method? Do you always use enhanced CPC bidding? Please click that LIKE button and subscribe for new episodes every Monday! And please share the show with your friends and colleagues! AND PLEASE leave us a review on iTunes, thanks!...

Duration:00:38:09

110: New AdWords Interface Is Here... Let's Talk New Features! (Google Ads)

7/1/2018
More
Please share this feedback video with Google so they add these two missing features into the new interface - https://www.youtube.com/watch?v=guyd2j6PuEc Hi everyone, thanks for checking out the Paid Search Podcast. This week open the show talking about the Google AdWords rebranding news. Google AdWords is becoming Google Ads! Then we dive into the new Google AdWords interface. We cover the best, new features in the new Google Ads interface. And we also highlight two crucial features the...

Duration:00:32:22

109: AdWords For Restaurants

6/25/2018
More
Hello you! Welcome back to the Paid Search Podcast. Today we have a delicious episode for you. We're doing a deep dive on all the ways how AdWords can help you grow your restaurant's sales. Have you ever run an AdWords campaign for a restaurant? What's your best tip for running a restaurant campaign on AdWords? Chris Schaeffer - http://www.chrisschaeffer.com/ Rothman PPC - https://rothmanppc.com/ Please share the show on Facebook, Twitter, LinkedIn, and "the gram." And please leave us a...

Duration:00:34:49

073: How To Avoid Being Tricked By An AdWords Manager

10/2/2017
More
Yes, welcome back to another week of the Paid Search Podcast. This week we look at all the ways an AdWords manager could scam their clients, and we make you aware of these potential dirty tricks so that you can avoid falling victim to an unethical AdWords service provider. We hope this insight helps you better select and manage any AdWords management service providers you use, and we hope this insight makes you a better AdWords advertiser. And please leave us an iTunes review because the...

Duration:00:32:52

072: How To Run Gmail Ads In Google AdWords

9/25/2017
More
Hi everyone and welcome back to another week of the Paid Search Podcast, our weekly podcast about all things Google AdWords. This week we talk about Gmail ads. We cover Gmail ad targeting options, tips on when to use Gmail ads, and we break down numbers from a recent Gmail ad campaign that Jason ran. We hope you enjoy the episode, and we'd love to hear your feedback. Have you ever run Gmail ads? What was your results and performance like? And please leave us an iTunes review because the more...

Duration:00:30:56

071: The New AdWords User Interface Is Coming!!!

9/17/2017
More
The new Google AdWords user interface is coming! Currently the new user interface is being rolled out in beta mode, and this week Chris tells us about seven cool new features in the new user interface. There's a lot to love in the new user interface, and we hope this episode gets you excited about it and more comfortable with the change. Please share the show with friends and colleagues. And please leave us an iTunes review because the more reviews we have the more likely it is that we'll...

Duration:00:39:49

070: Answering Your AdWords Questions!!!

9/8/2017
More
Hello, yes? Yea, yes. The boys are back this week answering your AdWords questions. The guys answered questions about Google's new Google Home Services and how they think it'll affect AdWords, how often they use AdWords scripts, what business owners should expect to pay for AdWords management services, and they share a listener tip about the need for cautiousness when using the max conversions bidding strategy. Send in your questions on our website and we'll answer on the next Q&A episode....

Duration:00:35:54

(Best Of) How To Manage Bids In AdWords

9/4/2017
More
Hi guys! Happy Labor Day. The show is on vacation this week, but we wanted to share this best of episode, episode number 7 from May 2016. This episode was about how to manage bids in Google AdWords. We hope you enjoy this best of episode, and we'll see you next week! Please share the show with friends and colleagues, we really appreciate that! And please leave us a review on iTunes! Watch us on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast Ask us a question -...

Duration:00:36:14

069: Do You Know About Remarketing Lists For Search Ads?

8/28/2017
More
Yes, babe, yes. On today's PSP Chris and Jason talk about remarketing lists for search ads (RLSA). RLSA is a cool feature of Google AdWords where you can run remarketing ads on the AdWords search network. The guys give plenty of RLSA tips, and Chris shares data from one of his RLSA campaigns that shows just how powerful an RLSA campaign can be. We hope you enjoy this episode, and thanks for listening. Please share the show with friends and colleagues, we really appreciate that! And please...

Duration:00:37:53

068: The Ultimate AdWords Management System

8/20/2017
More
Yes. No, like for real, yes. This is the episode you've all been waiting for. We're constantly hearing from listeners who send in questions about "how to manage a Google AdWords campaign?" This is the episode for you. Whether you manage a small $1,000 a month campaign for your company or you are the in-house AdWords manager for a $1 million a month account, this management structure is all you need to effectively manage your AdWords campaigns. Please share the show with friends and...

Duration:00:40:41

067: Are Search Terms The Most Important Part Of A Google AdWords Campaign? (GREAT DEBATE)

8/13/2017
More
Ladies and gentleman, say YES, and then sit back and enjoy this GREAT DEBATE. This week Chris and Jason press their shirts, whiten their teeth, and take each other on in a political-style GREAT DEBATE to make the case whether or not search terms are the most important part of a Google AdWords campaign. Please share the show with friends and colleagues, we really appreciate that! And please leave us a review on iTunes! Watch us on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast Ask...

Duration:00:30:51

066: How Google Analytics Works With AdWords

8/6/2017
More
Yes babe. Google Analytics is like a cousin to Google AdWords and can be used in interesting ways to improve your AdWords' performance. Every AdWords advertiser should be well-versed in how Google Analytics can help them with AdWords, and we hope this episode gives you a good primer on how Analytics can help with your AdWords efforts. Please share the show with friends and colleagues, we really appreciate that! And please leave us a review. You can send us your questions at our website,...

Duration:00:32:59

065: AdWords Stories From Real Businesses

7/31/2017
More
Yes. On this week's episode the guys go over some real life stories from Google AdWords. These stories include how AdWords data can influence offline business decisions, a common AdWords account ownership issue, and why people sometimes have unrealistic expectations about Google AdWords. It's an interesting episode and we hope you enjoy it! Please share the show with friends and colleagues, we really appreciate that! And please leave us a review. You can send us your questions at our...

Duration:00:33:33

064: How To MAXIMIZE Your Conversions in Google AdWords

7/24/2017
More
Yes baby oh yes. Sometimes love just ain't enough. And sometimes in Google AdWords getting a low CPA just ain't enough. Sometimes a new client or customer is sooooooo valuable that the advertiser doesn't really care about cost per conversion, and instead wants to just maximize conversions. This happens in a situation, for say, an enterprise software company who's customers pay it $80,000 a year. This advertiser wants to get the most leads and new customers possible from AdWords and doesn't...

Duration:00:36:58

063: Google AdWords Search Terms Case Study (Before and After Optimization)

7/17/2017
More
Yes baby yes. On today's Paid Search Podcast the boys breakdown a recent Rothman PPC AdWords case study. The case study shows what the search terms from a real life moving company's AdWords account look like before and after a professional optimization. The difference is crystal clear and you can really see what kinds of search terms an amateur campaign gets compared to a professionally run campaign. We hope you enjoy this case study breakdown, and thanks for listening! The case study -...

Duration:00:34:50

062: Your AdWords Questions, Our Answers!

7/7/2017
More
Yes! On this week's Paid Search Podcast the guys answer YOUR questions! Over the last few weeks, listeners sent in their AdWords questions, and today Chris and Jason answer their questions. This is our first Q&A episode, and we hope you enjoy it. You can send us questions for the next Q&A episode on our social media and website. Please share the show with friends and colleagues, we really appreciate that! And please leave us a review. You can send us your questions at our website,...

Duration:00:35:39