The Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing-logo

The Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing

Business & Economics Podcasts

Google AdWords experts and Google Partners Chris Schaeffer and Jason Rothman talk pay per click, Google Ads, online marketing, and how to advertise your business effectively. This podcast helps business owners, digital marketing agency employees, and pay per click freelancers make the most of their Google AdWords budgets. New episodes come out every Monday, and ask us your AdWords questions at paidsearchpodcast.com.

Google AdWords experts and Google Partners Chris Schaeffer and Jason Rothman talk pay per click, Google Ads, online marketing, and how to advertise your business effectively. This podcast helps business owners, digital marketing agency employees, and pay per click freelancers make the most of their Google AdWords budgets. New episodes come out every Monday, and ask us your AdWords questions at paidsearchpodcast.com.

Location:

United States

Description:

Google AdWords experts and Google Partners Chris Schaeffer and Jason Rothman talk pay per click, Google Ads, online marketing, and how to advertise your business effectively. This podcast helps business owners, digital marketing agency employees, and pay per click freelancers make the most of their Google AdWords budgets. New episodes come out every Monday, and ask us your AdWords questions at paidsearchpodcast.com.

Language:

English


Episodes

247: Google Ads Strategies For Beginners

1/17/2021
Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp2 Show Notes: Time to take a step back. Let’s talk about some Google Ads strategies for beginners that work great and are very effective. The guys go through some beginner-level Google Ads concepts that still help them to this day. And they cover some examples in specific industries. Thanks for listening and enjoy the episode. Don't miss the weekly After Show: Don't...

Duration:00:52:20

246: Advanced Ways to Get More Traffic with Google Ads

1/11/2021
Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp2 Show Notes: On this week’s episode the guys talk about some advanced ways to get more traffic in your Google Ads campaign. The advanced strategies cover areas like using responsive search ads, how broad keywords can open things up, demographics, and location targeting strategies. Thanks for listening and enjoy the episode. Don't miss the weekly After Show: Don't...

Duration:00:42:44

245: The Correct Perspective For Google Ads Success

1/4/2021
Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp2 Show Notes: There’s a few secrets to Google Ads success, and in this episode we share a big one. Business owners often take an internal perspective to Google Ads campaigns. But when it comes to ad positioning, ad copy, keyword selection, and landing page experience, we recommend an external perspective that is focused on the customer. In this episode we share some...

Duration:00:51:15

244: The Last Q&A Of The Year!

12/21/2020
Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp2 Show Notes: This week the guys do the last Q&A episode of the year and there are some great questions. Questions this week include topics like how a busy business owner should manage their Google Ads campaigns if they just have one hour a week, what match types to use when adding new keywords from the search terms report, if the green yellow keyword strategy still...

Duration:00:36:46

243: Are You Managing A Superstar Google Ads Account And Don't Even Know It?

12/14/2020
Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp2 Show Notes: Chris and Jason have seen as close to Google Ads perfection as there is, and they’re here to tell you about it. It’s rare, but every now and then the guys run into superstar accounts that get quality scores of 7 to 10 on nearly every keyword and the clickthrough rates and cost per clicks that these accounts achieve is downright shocking. The guys talk...

Duration:00:45:38

242: The Lazy Man Build Strategy For Display Campaigns

12/6/2020
Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp2 Show Notes: The Lazy Man build strategy is back, and this time for it’s for display campaigns. On today’s episode, the guys walk you through how to do Lazy Man campaign builds for pure display campaigns. They talk about targeting, settings, ads, bids, and more. This strategy can be a simple, fast, and effective way to start running ads on the Google display network....

Duration:00:43:48

241: How To Grow Brand Awareness With The Google Ads Display Network

11/28/2020
Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp2 Show Notes: This week’s episode is about how to grow your brand awareness with Google Ads. The guys share their thoughts on how to grow your brand awareness by using the Google Ads display network and also by advertising on YouTube. Thanks for listening and for sharing. Enjoy! Don't miss the weekly After Show: Don't miss the after show! Join hundreds of other Paid...

Duration:01:07:54

240: Amazing Google Ads Q&A Episode!

11/22/2020
Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp2 Show Notes: This week Chris and Jason are answering your questions about Google Ads! It’s a huge Q&A episode, and it’s a good one. The guys answer questions about the best way to sort through thousands of search terms, how to make sense of a bunch of conversion data when many of the conversions are not relevant, how to use Google Ads to grow brand awareness, how to...

Duration:01:00:35

239: How We Think About & Test Automated Bidding Strategies

11/16/2020
Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp2 Show Notes: Interesting discussion on the show today about running automated bidding tests. The guys talk about what kinds of automated bids they usually run, how often they run them, how they test automated bids, and what kind of data they focus on when reviewing automated bid tests. Thanks for listening and enjoy the show! Don't miss the weekly After Show: Don't...

Duration:00:51:33

238: It’s Time To Re-Think Keyword Match Types And Their Risk Levels

11/8/2020
Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp2 Show Notes: On today’s episode we have an interesting discussion about keyword match types, their risk levels, and re-thinking these things. Over the last few years a lot has changed in Google Ads and these changes have influenced the way we think about keyword match types. In this episode we discuss new ways to think about match types, we equate different types of...

Duration:00:46:48

237: Introducing A Unique Google Ads Strategy That’s Low Risk & High Reward

11/2/2020
Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp2 Show Notes: This week Jason introduces the BFRLEGFAGAR Strategy and Chris reviews his data and gives his feedback about the strategy. The strategy helped Jason stumble upon a 63% conversion rate in one ad group and a 19% conversion rate in another ad group. And these discoveries were made using this low risk, high reward strategy, which is the best part of the...

Duration:00:51:05

236: Huge Google Ads Q&A With Some Awesome Questions!

10/26/2020
Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp2 Show Notes: This week the guys do a huge Q&A episode with some great questions. The guys answer questions about YouTube ads, whether or not they’d like to see a search terms based on impression report, the simplest way to view ad copy, how many keywords should go in an ad group, if Lazy Man Builds work on small campaigns, and more! Thanks for listening and...

Duration:00:41:50

235: The Perfect Landing Page Checklist

10/18/2020
Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp2 Show Notes: Advertisers are always asking us about landing pages. What makes a landing page good? How can I improve my landing page for strong Google Ads results? And so forth. Those questions inspired the guys to put together this perfect landing page checklist that helps advertisers get their landing page to the point of doing no harm so a great Google Ads campaign...

Duration:01:07:29

234: Improve Your Performance And Efficiency With Google Ads Editor

10/11/2020
Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp2 Show Notes: Google Ads Editor is an amazing tool, and it’s free! This amazing tool helps speed up so many aspects of setting up and managing a Google Ads account. In this episode, the guys share their favorite parts of Google Ads Editor, tips on how to use Editor to do things faster in Google Ads, and they share some unique tools that you can only do on Editor....

Duration:00:49:54

233: Easy Ways To Slow Down Google Ads Spend Without Hurting Your Performance

10/5/2020
Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp2 Show Notes: Sometimes advertisers need to spend less in Google Ads. They could be busy already, they could be facing a cash crunch, or they could be simply entering their slow season. Regardless of the reason, when you need to lower your spend, you should be thinking about ways to lower spend but keep the campaign on and running, instead of pausing your campaign...

Duration:00:49:53

232: Giant Google Ads Q&A Part 2

9/28/2020
Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp2 Show Notes: This week the guys answer your questions about Google Ads. This is part two of a two part giant Q&A episode. Thanks for listening and enjoy the show! Don't miss the weekly After Show: Don't miss the after show! Join hundreds of other Paid Search Podcast fans for our exclusive weekly aftershow at Patreon. Check it out -...

Duration:00:41:20

231: Giant Google Ads Q&A Part 1

9/21/2020
Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp2 Show Notes: This week the guys answer your questions about Google Ads. This is part one of a two part giant Q&A episode. Thanks for listening and enjoy the show! Don't miss the weekly After Show: Don't miss the after show! Join hundreds of other Paid Search Podcast fans for our exclusive weekly aftershow at Patreon. Check it out -...

Duration:00:54:52

230: How To Use Search Terms Like A Pro

9/14/2020
Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp2 Show Notes: This week the guys continue their discussion of search terms. They talk about how they review the data on the search terms report and if the recent updates to search terms will change their processes. Thanks for listening and enjoy the show! Don't miss the weekly After Show: Don't miss the after show! Join hundreds of other Paid Search Podcast fans for...

Duration:00:48:42

229: The Search Terms Report Is Changing

9/5/2020
Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp2 Show Notes: This week the guys discuss the change that’s coming to the search terms report. And they also talk about the major changes to Google Ads over the past few years and how they’ve dealt with them. Thanks for listening and enjoy! Don't miss the weekly After Show: Don't miss the after show! Join hundreds of other Paid Search Podcast fans for our exclusive...

Duration:00:39:39

228: Google Ads Q&A: Campaigns Based On Device, Negative Keywords, Search Terms, And More!

8/31/2020
Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp2 Show Notes: Big Q&A this week! The guys answer questions about conversion tracking, negative keywords, Google Ad Grants, splitting up campaigns based on device, seeing search terms come in from the wrong ad groups, and more. Thanks for listening and enjoy! Don't miss the weekly After Show: Don't miss the after show! Join hundreds of other Paid Search Podcast fans...

Duration:00:47:22