The Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing-logo

The Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing

Business & Economics Podcasts

Google AdWords experts and Google Partners Chris Schaeffer and Jason Rothman talk pay per click, Google Ads, online marketing, and how to advertise your business effectively. This podcast helps business owners, digital marketing agency employees, and pay per click freelancers make the most of their Google AdWords budgets. New episodes come out every Monday, and ask us your AdWords questions at paidsearchpodcast.com.

Google AdWords experts and Google Partners Chris Schaeffer and Jason Rothman talk pay per click, Google Ads, online marketing, and how to advertise your business effectively. This podcast helps business owners, digital marketing agency employees, and pay per click freelancers make the most of their Google AdWords budgets. New episodes come out every Monday, and ask us your AdWords questions at paidsearchpodcast.com.

Location:

United States

Description:

Google AdWords experts and Google Partners Chris Schaeffer and Jason Rothman talk pay per click, Google Ads, online marketing, and how to advertise your business effectively. This podcast helps business owners, digital marketing agency employees, and pay per click freelancers make the most of their Google AdWords budgets. New episodes come out every Monday, and ask us your AdWords questions at paidsearchpodcast.com.

Language:

English


Episodes

280: How to Minimize Bad Traffic on Search Campaigns

10/10/2021
Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp2 Chris Schaeffer - https://www.chrisschaeffer.com/ Jason Rothman - https://rothmanppc.com/ Show Notes: “Limited by budget” is a bid strategy status that's used when your average daily budget is lower than the recommended amount. But what if you’ve already maxed out your budget? In this episode, we’re discussing different strategies to make your traffic better by...

Duration:00:42:45

279: How We Keep Conversion Tracking Simple and Easy

10/3/2021
Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp2 Jason Rothman - https://rothmanppc.com/ Chris Schaeffer - https://www.chrisschaeffer.com/ Show Notes: This week we're doing a deep dive to help simplify a topic that affects everything you do inside Google Ads - conversions and conversion tracking. We discuss what generated the idea to do the episode, why conversion tracking is so important, what we’re seeing...

Duration:00:41:02

278: Responsive Ads Deep Dive (Expanded Text Ads Are Being Phased Out)

9/26/2021
Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp2 Chris Schaeffer - https://www.chrisschaeffer.com/ Jason Rothman - https://rothmanppc.com/ Show Notes: Change is coming. Expanded Text Ads are phasing out next year and being replaced with responsive search ads. In this episode, we’re getting you up to date on the latest news and explaining what responsive search ads are and the performance we’ve seen from them....

Duration:00:41:26

277: Really Interesting Google Ads Q&A with Questions About Close Variants, Seeing Your Ads in the Search Engine, First Page Bids, and More!

9/19/2021
Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp2 Jason Rothman - https://rothmanppc.com/ Chris Schaeffer - https://www.chrisschaeffer.com/ Show Notes: In this episode, the guys are answering some questions from listeners about close variants, geo keywords, seeing your clients' ads in the search engine, optimizing for first-page bids, and audience campaigns. (2:57) Q: If Google is already showing my ads for close...

Duration:00:44:05

276: The Right Way to Run Brand Campaigns in Google Ads

9/12/2021
Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp2 Chris Schaeffer - https://www.chrisschaeffer.com/ Jason Rothman - https://rothmanppc.com/ Show Notes: In this episode, the guys are addressing the polarizing topic of running brand campaigns in Google Ads covering both how to do it right as well as common problems that can fuel false success metrics. Defining a brand campaign (3:07) When you have someone...

Duration:00:33:22

275: The 5 Most Common Questions We Get from Existing Clients

8/22/2021
Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp2 Show Notes: In this episode the guys are tackling the 5 most common questions they get from existing clients like why they aren’t seeing their ad, increasing spend, and ways to improve. They also discuss the new Google Ads three strike policy that goes in effect September 2021. News - Google Ads three strike policy (3:58) Should I spend more? (8:32) “Are you...

Duration:00:39:36

274: The 5 Most Common Questions We Get From New Clients

8/15/2021
Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp2 Show Notes: This week the guys are discussing how they respond to the top 5 most common questions they get from new clients pre and post launch including how to determine cost per click, setting budget guidelines, making changes to the website, adding landing pages, how to track success, and bidding on competitor names. What should my cost per click be?...

Duration:00:45:52

273: How To Handle The Google Ads Algorithm Black Box

8/8/2021
Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp2 Show Notes: This week the guys are going deep into the Google Ads black box and the algorithms behind the scenes in Google Ads that seems to impact performance. The guys talk about how they think about the black box, how it impacts their management, and for which changes in a Google Ads account the black box factors into their decision making and for which changes it...

Duration:00:54:16

272: Did You Know About These Advanced Data and Settings Options in Google Ads?

8/1/2021
Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp2 Show Notes: This week the guys take you further into the Google Ads platform and walk you through some advanced data and settings opportunities that exist inside of a Google Ads account. They cover out-of-the-way areas of a Google Ads account that are a few clicks away, including billing thresholds, the notes panel, responsive ad combinations, the words that make up...

Duration:00:41:58

271: What Facebook Advertisers Need To Know About Google Ads

7/25/2021
Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp2 Show Notes: This week the guys talk about 4 things long-term Facebook advertisers need to know when they come over to Google Ads to start advertising. Thanks for listening and enjoy the episode. Search News: Google Ads optimized targeting gradually rolling out - https://searchengineland.com/google-ads-optimized-targeting-gradually-rolling-out-350490 Use optimized...

Duration:00:47:28

270: The Impact of Image Extensions

7/11/2021
Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp2 Show Notes: This week the guys talk about the impact of image extensions in Google Ads, the difference between image extensions and dynamic image extensions, and they explain the way they think about image extensions and their importance. Thanks for listening and enjoy the episode. Don't miss the weekly Aftershow: Don't miss the aftershow! Join hundreds of other...

Duration:00:35:37

269: Advanced Google Ads Tips For HVAC Companies

7/4/2021
Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp2 Show Notes: This week the guys do a deep dive on HVAC Google Ads campaigns. They cover some advanced topics and share things they think about when advertising for an HVAC company. Topics include the potential from this topic on Google Ads, ad group structure, how to deal with seasonality, whether or not to run remarketing ads, and more. Thanks for listening and enjoy...

Duration:00:46:26

268: Three Common Mistakes That Can Limit Your Potential Success In Google Ads

6/27/2021
Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp2 Show Notes: This week the guys talk about three common mistakes that they see Google Ads advertisers make that can really limit your ability to run a great campaign. These three mistakes are thinking about keywords the wrong way and only trying out one part of the funnel, potential mistakes with automation, and trying to overengineer your account. Thanks for...

Duration:00:47:40

267: My PPC Ads Stopped Working. Now What?

6/21/2021
Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp2 Show Notes: This week we’re helping business owners figure out what to do when their Google Ads campaigns stop working. We’ve heard it many times. Google Ads was working well, but now it’s no longer performing and you’re wondering how to improve things. In today’s episode, we’ll talk about why this happens, how to fix it, and what questions to ask. Thanks for...

Duration:00:34:54

266: Google Ads Q&A

6/14/2021
Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp2 Show Notes: Today we’re doing a Q&A and answering your questions about Google Ads. Questions today include subjects like location targeting, learning Google Ads, display campaigns, and competitor keywords. Thanks for listening and enjoy the episode! Search News: Deliver engaging Search ads with image extensions -...

Duration:00:45:04

265: What Does a Google Ads Expert Do?

6/7/2021
Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp2 Show Notes: What does a Google Ads expert do? That is the question we are answering this week on the Paid Search Podcast. We break down the job role and everything it entails, from consulting, to audits, to management, to reporting, and all the administrative work that goes into it. This episode gives a detailed overview of everything a Google Ads expert does to help...

Duration:00:52:34

264: Cannibalization Inside A Google Ads Account

5/31/2021
Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp2 Show Notes: This week we’re talking about the problem of cannibalization inside a Google Ads account. We describe what cannibalization is, why it’s a bad thing, and how to find it. It is an interesting problem, and we hope you enjoy the episode and the discussion. Thanks for listening! Don't miss the weekly Aftershow: Don't miss the aftershow! Join hundreds of...

Duration:00:39:59

263: Redefining SKAGS

5/24/2021
Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp2 Show Notes: This week we’re revisiting SKAGS. We cover what they were and how we’re referring to them now. We also discuss how we currently build new campaigns, and how we manage their growth once we start getting data. Thanks for listening and enjoy the episode. Don't miss the weekly Aftershow: Don't miss the aftershow! Join hundreds of other Paid Search Podcast...

Duration:00:46:21

262: The Most Common Questions We Get From New Google Ads Advertisers

5/17/2021
Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp2 Show Notes: This week we’re talking about the most common questions we get from advertisers who are new to Google Ads. Hearing from new advertisers with their goals, questions, and concerns continually gives us insight into the way newcomers are thinking about Google Ads and helps us understand what they’re worried about, what they think is possible, and what they’d...

Duration:00:52:29

261: Important Information About Keyword Match Types That You Don’t Want To Miss

5/9/2021
Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp2 Show Notes: Think you know about the three keyword match types in Google Ads? Let’s see about that. This episode is a fresh look at the three keyword match types in Google Ads, what their targeting is based on, and some incredibly interesting news about broad match keywords. Very important episode. Thanks for listening and enjoy! About keyword matching options -...

Duration:00:53:35