The Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing-logo

The Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing

Business & Economics Podcasts

Google AdWords experts and Google Partners Chris Schaeffer and Jason Rothman talk pay per click, Google Ads, online marketing, and how to advertise your business effectively. This podcast helps business owners, digital marketing agency employees, and pay per click freelancers make the most of their Google AdWords budgets. New episodes come out every Monday, and ask us your AdWords questions at paidsearchpodcast.com.

Google AdWords experts and Google Partners Chris Schaeffer and Jason Rothman talk pay per click, Google Ads, online marketing, and how to advertise your business effectively. This podcast helps business owners, digital marketing agency employees, and pay per click freelancers make the most of their Google AdWords budgets. New episodes come out every Monday, and ask us your AdWords questions at paidsearchpodcast.com.

Location:

United States

Description:

Google AdWords experts and Google Partners Chris Schaeffer and Jason Rothman talk pay per click, Google Ads, online marketing, and how to advertise your business effectively. This podcast helps business owners, digital marketing agency employees, and pay per click freelancers make the most of their Google AdWords budgets. New episodes come out every Monday, and ask us your AdWords questions at paidsearchpodcast.com.

Language:

English


Episodes

318: Interesting Experiments to Run in Google Ads Right Now

7/10/2022
Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp Chris Schaeffer - https://www.chrisschaeffer.com/ Jason Rothman - https://rothmanppc.com/ Show Notes: We are both big fans of running experiments in Google Ads, so in this episode we’re taking a look at six interesting experiments you can try right now. (7:04) Why we like running experiments in Google Ads (12:37) Running an experiment in Google Ads to test bidding...

Duration:00:57:45

317: What’s the Best Bidding Strategy in Google Ads?

7/3/2022
Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp Jason Rothman - https://rothmanppc.com/ Chris Schaeffer - https://www.chrisschaeffer.com/ Show Notes: In this episode, we're going deep on a topic always up for debate - bidding strategies in Google Ads. While there not be one single "best" strategy, there may be a best for you. We're taking a look at five different strategies and diving into when you should use...

Duration:00:58:59

316: What Do You Do When Broad Match Keywords are Working Amazingly in Your Google Ads Account?

6/26/2022
Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp Chris Schaeffer - https://www.chrisschaeffer.com/ Jason Rothman - https://rothmanppc.com/ Show Notes: The good news is your broad keywords are working amazingly; the bad news is that you don't know what to do next. This is the toughest “things are working” situation in Google Ads to figure out, so that's what we're tackling in this episode. (4:24) Sometimes broad...

Duration:00:45:16

315: The Second-Best Google Ads Q&A We’ve Ever Done!

6/19/2022
Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp Jason Rothman - https://rothmanppc.com/ Chris Schaeffer - https://www.chrisschaeffer.com/ Show Notes: We're back with our second-best Q&A yet answering questions about using the same keyword in two campaigns, running ads on Bing, using similar audiences, and remarketing lists. (5:21) What happens if you have the same keyword in two Google Ads campaigns? (13:00)...

Duration:00:31:07

314: Week 1 Checklist for New Google Ads Campaigns

6/12/2022
Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp Chris Schaeffer - https://www.chrisschaeffer.com/ Jason Rothman - https://rothmanppc.com/ Show Notes: Whether you're a new advertiser or a seasoned Google Ads professional, we all add new campaigns to our accounts. In this episode, Chris walks through a one-week checklist for Google Ads campaigns that begin with three essential steps - check search terms, add...

Duration:00:49:03

313: How to Improve Your Clickthrough Rate in Google Ads

6/5/2022
Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp Jason Rothman - https://rothmanppc.com/ Chris Schaeffer - https://www.chrisschaeffer.com/ Links: About Quality Score - https://support.google.com/google-ads/answer/6167118 Clickthrough rate definition - https://support.google.com/google-ads/answer/2615875 Show Notes: Clickthrough rate is extremely important, but because it's so fundamental, it's not something we...

Duration:01:01:43

312: How to Get Better Leads from Google Ads Using What You Can Control to Your Advantage

5/29/2022
Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp Chris Schaeffer - https://www.chrisschaeffer.com/ Jason Rothman - https://rothmanppc.com/ Show Notes: We've talked about getting more leads, but this week we're discussing how to get better leads. Conversions are one thing, conversions that turn into paying customers are another. In this episode, Chris and Jason chat about how to get more of the latter, even if it...

Duration:01:02:41

311: Click Share Column Deep Dive

5/22/2022
Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp Jason Rothman - https://rothmanppc.com/ Chris Schaeffer - https://www.chrisschaeffer.com/ Links: About click share - https://support.google.com/google-ads/answer/6299696 Show Notes: Chris and Jason are diving deep into something they haven't utilized in Google Ads - the click share column. In this episode, we're revisiting click share to define what exactly it is,...

Duration:00:54:37

310: The Secrets to Getting More Leads from Google Ads

5/15/2022
Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp Chris Schaeffer - https://www.chrisschaeffer.com/ Jason Rothman - https://rothmanppc.com/ Show Notes: So, you've got good campaigns that are getting good results, but you want more leads. In this episode, Jason and Chirs walk you through the different options to unlock the secrets of attracting new leads from Google Ads. (8:42) Intro to topic (10:34) Quantity vs....

Duration:00:55:01

309: How Small Businesses Should Think About Advertising on Google Ads

5/8/2022
Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp Jason Rothman - https://rothmanppc.com/ Chris Schaeffer - https://www.chrisschaeffer.com/ Show Notes: A lot of small businesses know they need Google Ads, but they’re nervous to get started. In this episode, we're teaching you the right way to think about it simply and effectively. (4:49) Why should small businesses advertise on Google? You can start small, track...

Duration:00:53:19

308: The Best Google Ads Q&A We’ve Ever Done

5/1/2022
Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp Chris Schaeffer - https://www.chrisschaeffer.com/ Jason Rothman - https://rothmanppc.com/ Show Notes: We're back with our best Q&A yet answering questions about getting great results with deeper optimizations, spending Google Ads Grant account budgets, managing search term reports, and setting values on primary and secondary conversions. We also share our thoughts...

Duration:01:01:15

307: Exciting Updates to Conversion Tracking in Google Ads

4/24/2022
Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp Jason Rothman - https://rothmanppc.com/ Chris Schaeffer - https://www.chrisschaeffer.com/ Links: Prepare for the future with Google Analytics 4 - https://blog.google/products/marketingplatform/analytics/prepare-for-future-with-google-analytics-4/ About primary and secondary conversion actions - https://support.google.com/google-ads/answer/11461796 Show...

Duration:00:53:03

306: Call Extensions Deep Dive

4/17/2022
Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp Chris Schaeffer - https://www.chrisschaeffer.com/ Jason Rothman - https://rothmanppc.com/ Link: About call extensions - https://support.google.com/google-ads/answer/2453991 Show Notes: We both agree that call extensions are a great tool for clients, but we haven't talked a lot about it on the show. So in this episode, we're doing a deep dive on the call extension...

Duration:01:04:54

305: Performance Max Campaigns in Google Ads

4/10/2022
Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp Jason Rothman - https://rothmanppc.com/ Chris Schaeffer - https://www.chrisschaeffer.com/ Show Notes: We've heard a lot of buzz lately about performance max, so this week we're doing a deep dive into performance max campaigns starting with what exactly they are, what we like about them, what we don't like about them, and how we think they'll be most...

Duration:00:46:28

304: How to Eliminate Google Ads Stress

3/27/2022
Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp Chris Schaeffer - https://www.chrisschaeffer.com/ Jason Rothman - https://rothmanppc.com/ Show Notes: There are a lot of things that can cause stress when you're managing a Google Ads campaign including new competitors, Google Ads changes, and people. In this episode, Chris and Jason give scenarios that lead to stress and explain how they handle them. (7:02) Intro...

Duration:00:54:29

303: Two Really Interesting Things That We’re Finding Out About Responsive Ads

3/20/2022
Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp Jason Rothman - https://rothmanppc.com/ Chris Schaeffer - https://www.chrisschaeffer.com/ Links: About Ad Strength for responsive search ads - https://support.google.com/google-ads/answer/9921843 About location insertion for responsive search ads - https://support.google.com/google-ads/answer/9773001 Check out Ryan Suchit’s YouTube channel -...

Duration:00:52:28

302: Amazing Google Ads Q&A Episode

3/13/2022
Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp Jason Rothman - https://rothmanppc.com/ Chris Schaeffer - https://www.chrisschaeffer.com/ Show Notes: We're back with another Q&A with some amazing questions from our listeners about targeting a national campaign for good results, software as a service (SaaS) keywords, blocking websites in a dynamic remarketing campaign, SKAGs for e-commerce, and how NFTs might...

Duration:00:45:25

301: Beginner's Guide to Google Ads

3/6/2022
Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp Chris Schaeffer - https://www.chrisschaeffer.com/ Jason Rothman - https://rothmanppc.com/ Show Notes: Continuing to delay your start on Google Ads is a huge opportunity cost and you’re also letting your competitors take market share from you by allowing them to get further and further ahead on Google Ads. Don't wait! In this episode, we're explaining how you can get...

Duration:00:57:24

300: The State of Google Ads (What's Changed and What's the Same)

2/27/2022
Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp Jason Rothman - https://rothmanppc.com/ Chris Schaeffer - https://www.chrisschaeffer.com/ Show Notes: We're officially 300 episodes in, so this week we're talking about the state of Google Ads, what’s changed, and where we’re at now six years after launching the podcast. (4:52) Introduction to the topic - how Google Ads has changed since the beginning of...

Duration:00:57:15

299: What Kind of Results to Expect from a YouTube Campaign in Google Ads

2/20/2022
Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp Chris Schaeffer - https://www.chrisschaeffer.com/ Jason Rothman - https://rothmanppc.com/ Show Notes: In the last episode, Jason and Chris discussed how to build a YouTube campaign In Google Ads. This week they're discussing what kind of results you can expect from your YouTube campaign after it's built by running through various campaign metrics and offering some...

Duration:00:47:37