The Paid Search Podcast | A Weekly Podcast About Google AdWords And Digital Marketing-logo

The Paid Search Podcast | A Weekly Podcast About Google AdWords And Digital Marketing

Business & Economics Podcasts


Location:

United States

Language:

English


Episodes

190: Reviewing Keyword Research Advice From 2016! Does It Hold Up? What's Changed?

2/17/2020
Please support our sponsors because they make the show possible! Free Opteo trial - https://opteo.com/psp Four Free Lessons at Institute - https://directiveconsulting.com/institute/ Show Notes: Welcome back to the Paid Search Podcast! This week we introduce our remembering AdWords series where we look back at previous episodes from years ago and see if the advice holds up. This wee we're looking back at episode 2 from April of 2016, which was about keyword research. We play some clips...

Duration:00:46:23

189: The Best Google Ads Q&A Show We've Ever Done!

2/9/2020
Please support our sponsors because they make the show possible! Free Opteo trial - https://opteo.com/psp Show Notes: Welcome back to the Paid Search Podcast! This week we're answering your questions about Google Ads, including questions about impression share columns showing up with blank lines, the biggest changes to Google Ads over the last few years, Google Ad Grants, SKAGS, and many other great questions about Google Ads. Thanks for listening and sharing the show, and we hope you...

Duration:01:00:07

188: Need More Keywords? Try Dynamic Search Ads.

2/3/2020
Please support our sponsors because they make the show possible! Free Opteo trial - https://opteo.com/psp Show Notes: This week on the Paid Search Podcast, Chris and Jason discuss Dynamic Search Ads (DSA). DSA is an automated strategy in Google Ads that lets Google create ad headlines and target keywords based on the information on your website. It's a cool way to try and find new keywords to target, and it's a great tool to have in your Google Ads skill set. Thanks for listening and...

Duration:00:39:29

187: Reasons Why You’re Not Spending The Full Budget and How To Fix It

1/26/2020
Please support our sponsors because they make the show possible! Free Opteo trial - https://opteo.com/psp Get a custom proposal from Directive Consulting - https://directiveconsulting.com/ Show Notes: This week on the Paid Search Podcast, Chris and Jason discuss the issue of not being able to spend the full budget on a Google Ads campaign. The guys discuss how much of an issue this is, why it is frustrating, and then they go over reasons why this could be happening, including issues...

Duration:00:45:22

186: Don't Make These Common Google Ads Mistakes That We See During Audits

1/19/2020
Please support our sponsors because they make the show possible! Free Opteo trial - https://opteo.com/psp Get a custom proposal from Directive Consulting - https://directiveconsulting.com/ Show Notes: This week on the Paid Search Podcast, Jason and Chris discuss three common mistakes they see when they do audits of Google Ads accounts. These mistakes include measuring non-converting actions as a conversions, letting a small number of bad-performing keywords dominate your results, and...

Duration:00:39:24

185: A Discussion About Quality Score, Broad Match Modified, Campaign Groups, And Exact Match Negative Keywords

1/13/2020
Please support our sponsors, they make the show possible! Free Opteo trial - https://opteo.com/psp Show Notes: Welcome back to the Paid Search Podcast. This week the guys go over two Google Ads topics that they each are focusing on right now going into the year. The discussion includes talk about quality score, broad match modified keywords, campaign groups, and exact match negative keywords. Thanks for listening and enjoy the show! Please leave us a rating or review on Apple Podcasts,...

Duration:00:46:26

184: New Year, New Awesome Google Ads Q&A!

1/5/2020
Please support our sponsors, they make the show possible! Free Opteo trial - https://opteo.com/psp Get a custom proposal from Directive Consulting - https://directiveconsulting.com/ Show Notes: Welcome back to the PSP! This week we're doing a questions and answers episode. We answer lots of great Google Ads questions and we thank you for sending them in. Enjoy the show! Please leave us a rating or review on Apple Podcasts, please share the show with your friends, and join us for the...

Duration:00:58:40

183: PPC Agency Clients and How to Best Serve Them

12/30/2019
Please support our sponsors, they make the show possible! Get your WordStream Advisor for Agencies 14 day free trial - https://www.wordstream.com/paidsearchpodcast Show Notes: Hi everyone! This week we're finishing up the PPC Agency series. In this episode we talk about the different types of PPC agency clients that we've experienced over the years. We discuss the different types of clients, what characteristics make them unique, and how to best serve them and get them the best possible...

Duration:00:56:25

182: How To Manage a Large Number of PPC Clients

12/23/2019
Please support our sponsors, they make the show possible! Get your WordStream Advisor for Agencies 14 day free trial - https://www.wordstream.com/paidsearchpodcast Show Notes: Welcome back to the Paid Search Podcast! This week we're continuing our month-long series on running a PPC agency, and we're discussing how PPC agencies can manage lots of client accounts efficiently and still be effective and get great results. We cover an example of a hypothetical client, and we explain the things...

Duration:01:02:29

181: The 3 Step Sales Process For Turning PPC Leads Into Clients For Your Agency

12/15/2019
Please support our sponsors, they make the show possible! Get your WordStream Advisor for Agencies 14 day free trial - https://www.wordstream.com/paidsearchpodcast Show Notes: This week we're continuing our month-long series on running a PPC agency. This week's episode is on the 3 step process we use to turn PPC leads into actual clients. It's a great system for making the most of the leads that come in, and we hope you enjoy the episode! Please leave us a rating or review on Apple...

Duration:00:54:48

180: How To Use Systems To Grow Your PPC Agency Without Going Crazy

12/9/2019
Please support our sponsors, they make the show possible! Get your WordStream Advisor for Agencies 14 day free trial - https://www.wordstream.com/paidsearchpodcast Show Notes: Welcome back to the PSP! This week we're starting a month-long series on running a PPC/Google Ads agency. The first episode in this series is on how we use systems to run all aspects of a PPC agency, including marketing, selling, builds and management, reporting, and customer service. Please leave us a rating or...

Duration:00:50:03

179: Huge Google Ads Q&A Part 2

12/2/2019
Please support our sponsors, they make the show possible! Free Opteo trial - https://opteo.com/psp Get a custom proposal from Directive Consulting - https://directiveconsulting.com/ Show Notes: Welcome back to the PSP! This week we're doing part 2 of a two week questions and answers episode. We answer lots of great Google Ads questions and we thank you for sending them in. Enjoy the show! Please leave us a rating or review on Apple Podcasts, please share the show with your friends, and...

Duration:00:47:18

178: Huge Google Ads Q&A Part 1

11/25/2019
Please support our sponsors, they make the show possible! Free Opteo trial - https://opteo.com/psp Free AdLeg Software Suite trial - https://software.adleg.com/psp Show Notes: Welcome back to the PSP! This week we're doing part 1 of a two week questions and answers episode. We answer lots of great Google Ads questions and we thank you for sending them in. Enjoy the show! Please leave us a rating or review on Apple Podcasts, please share the show with your friends, and join us for the...

Duration:00:47:47

177: Can't Find PPC Keywords? Don't Panic! Here's a Strategy.

11/17/2019
Please support our sponsors, they make the show possible! Free Opteo trial - https://opteo.com/psp Get a custom proposal from Directive Consulting - https://directiveconsulting.com/ Show Notes: Welcome back to the PSP! This week we go over a strategy we use when we have trouble finding PPC keywords for our Google Ads search campaigns. This strategy combines broad match keywords with targeted audiences. It's a very interesting strategy. We hope you enjoy the episode! Please leave us a...

Duration:00:44:47

176: Competitor Name Bidding, Small Budget High CPC, Experiments, and Understanding Ramp Up

11/10/2019
Please support our sponsors, they make the show possible! Free Opteo trial - https://opteo.com/psp Free AdLeg Software Suite trial - https://software.adleg.com/psp Show Notes: Yes welcome back to the PSP! This week the guys are talking about a number of Google Ads topics that were top of mind this week, including bidding on competitor names, the problem of small daily budget with a high cost per click, how helpful using experiments has been, and understanding why the new account ramp up...

Duration:00:49:47

175: How Ad Rank Works In Google Ads

11/4/2019
Please support our sponsors, they make the show possible! Free Opteo trial - https://opteo.com/psp Get a custom proposal from Directive Consulting - https://directiveconsulting.com/ Show Notes: Hi everyone and welcome back to the PSP. This week the guys are talking about one of the most fundamental and important aspects of Google Ads, Ad Rank. Ad Rank is super important. It determines what position your ads shows in and whether or not it shows up at all. The guys breakdown how Ad Rank...

Duration:00:40:56

174: Ad Variations Tool and Other Google Ads Insights

10/27/2019
Please support our sponsors, they make the show possible! Free Opteo trial - https://opteo.com/psp Free AdLeg Software Suite trial - https://software.adleg.com/psp Show Notes: Wow welcome back to the PSP! This week Chris and Jason talk about some Google Ads things that have been top of mind for them this week. Chris kicks off the show talking about the ad variations tool in Google Ads. Then Jason talks about his Google Ads sweet spot theory and how he dealt with some strong competition...

Duration:00:47:57

173: Must Listen Large Google Ads Q&A

10/21/2019
Please support our sponsors, they make the show possible! Free Opteo trial - https://opteo.com/psp Get a custom proposal from Directive Consulting - https://directiveconsulting.com/ Show Notes: Jason and Chris are back this week with a big questions and answers episode! Send in your Google Ads questions at https://paidsearchpodcast.com/contact-us/ Please leave us a rating or review on Apple Podcasts, please share the show with your friends, and join us for the after show every week on...

Duration:00:53:33

172: How to Manage Google Ads Campaigns WITHOUT Average Position

10/13/2019
Please support our sponsors, they make the show possible! Free Opteo trial - https://opteo.com/psp Free AdLeg Software Suite trial - https://software.adleg.com/psp Show Notes: Average position is gone! Google Ads got rid of the average position column. In this episode we teach you how to use absolute top impression share and top impression share as replacements for average position, and we run down a checklist on how to deal with average position no longer being available. Average...

Duration:00:50:22

171: How To Get Good Results In The First Month On Google Ads

10/7/2019
Please support our sponsors, they make the show possible! Try Opteo free for 6 weeks - https://opteo.com/psp Get a custom proposal from Directive Consulting - https://directiveconsulting.com/ Show Notes: This week on the Paid Search Podcast we're talking about how to get good Google Ads results in the first month. Getting good results in the first month is very important. It's important for advertisers to see that Google Ads is working and on the agency side of things it's important to...

Duration:00:46:53