The Paid Search Podcast | A Weekly Podcast About Google AdWords And Digital Marketing-logo

The Paid Search Podcast | A Weekly Podcast About Google AdWords And Digital Marketing

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Location:

United States

Language:

English


Episodes

Google Ads For Home And Auto Insurance Agents

8/14/2018
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Check Out Directive Consulting For PPC and SEO! - https://directiveconsulting.com/ Hi everyone, and welcome back to the place to be, the PSP. Today we start off the show with an update about a workaround to the soon to be gone mobile app placement exclusion that a listener sent in. And then we do a deep dive on how we would run a Google Ads campaign for a home and auto insurance agent. Thanks for listening and enjoy the show! On YouTube, please click that LIKE button and subscribe for new...

Duration:00:42:34

113: Important Google Ads Updates

8/5/2018
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Check Out Directive Consulting For PPC and SEO! - https://directiveconsulting.com/ Hi everyone, welcome back to the Paid Search Podcast, the number one Google Ads podcast! Today we kick off the show with some banter about Google Ads and Facebook. Jason tells a story of how a moving company client was telling him Facebook was doing better than Google Ads, but then in Google Analytics the Facebook data was horrible! Then they we cover two new important Google Ads updates including an...

Duration:00:43:14

112: How We Manage Manual Keyword Bids In Google Ads

7/29/2018
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Check Out Directive Consulting For PPC and SEO! - https://directiveconsulting.com/ We back we back!!! Welcome back to the PSP, the place to be, the number one AdWords aka Google Ads aka search engine marketing podcast in the galaxy! This week we're continuing our real talk discussion on bidding in Google Ads and we specifically focus on how we manage manual bids in Google AdWords week to week and month to month. Enjoy! On YouTube, please click that LIKE button and subscribe for new...

Duration:00:36:33

111: Advanced Talk On AdWords Bidding Options

7/9/2018
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Hi everyone, welcome back to the Paid Search Podcast. Today we have a conversation about the various bidding options in Google Ads and how and when we use them. It's an advanced discussion and we hope you enjoy it. Thanks for listening! What's your go-to bidding method? Do you always use enhanced CPC bidding? Please click that LIKE button and subscribe for new episodes every Monday! And please share the show with your friends and colleagues! AND PLEASE leave us a review on iTunes, thanks!...

Duration:00:38:09

110: New AdWords Interface Is Here... Let's Talk New Features! (Google Ads)

7/1/2018
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Please share this feedback video with Google so they add these two missing features into the new interface - https://www.youtube.com/watch?v=guyd2j6PuEc Hi everyone, thanks for checking out the Paid Search Podcast. This week open the show talking about the Google AdWords rebranding news. Google AdWords is becoming Google Ads! Then we dive into the new Google AdWords interface. We cover the best, new features in the new Google Ads interface. And we also highlight two crucial features the...

Duration:00:32:22

109: AdWords For Restaurants

6/25/2018
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Hello you! Welcome back to the Paid Search Podcast. Today we have a delicious episode for you. We're doing a deep dive on all the ways how AdWords can help you grow your restaurant's sales. Have you ever run an AdWords campaign for a restaurant? What's your best tip for running a restaurant campaign on AdWords? Chris Schaeffer - http://www.chrisschaeffer.com/ Rothman PPC - https://rothmanppc.com/ Please share the show on Facebook, Twitter, LinkedIn, and "the gram." And please leave us a...

Duration:00:34:49

Easiest Website And Landing Page Optimization (not clickbait)

6/18/2018
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Wow, sometimes you find a gem out there. And boy did we find one. It's called Google Optimize and it makes website and landing page optimization easy. This tool is awesome. We cover what we know so far about Google Optimize, how to set it up, and how we plan to use it. Google Optimize - https://www.google.com/analytics/optimize/ Chris Schaeffer - http://www.chrisschaeffer.com/ Rothman PPC - https://rothmanppc.com/ Please share the show on Facebook, Twitter, LinkedIn, and "the gram." And...

Duration:00:21:57

094: How To Use Pure Broad Keywords Like A Pro

3/3/2018
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Yes, you read that correctly. In this episode both Jason and Chris describe how they do in fact sometimes use pure broad keywords in their client's Google AdWords campaigns. No, we're not talking modified broad, we are talking about pure broad keywords! But we're also talking about using them responsibly and like a professional. Jason and Chris share why they've starting using more broad keywords, how they go about doing it with some very specific tips, and they also share some results...

Duration:00:28:39

093: Small AdWords Changes That Lead To Big Results (Plus A Major Announcement)

2/26/2018
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This episode is an absolute gem. We go over 6 small things we do in AdWords that lead to absolutely huge positive changes in our results. These are tips and tricks that only come from years and years of experience, and we hope you find them super useful. Plus, we have a MAJOR ANNOUNCEMENT. WOW!!! PPC Question And Answers (NEW PODCAST) - https://paidsearchpodcast.com/ppc-questions-and-answers/ Please leave us a rating or review on iTunes, because it helps new people find the show -...

Duration:00:34:50

092: AdWords Secrets And Tips For Car Dealerships

2/18/2018
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Wow oh wow do we go deep on this episode. Buckle up (pun intended) because today we're focusing on the car dealership industry and going over 8 specific AdWords tips for car dealerships. We plan to do many more industry-specific episodes, so please let us know what industry you'd like to hear us talk about next. Please leave us a rating or review on iTunes, because it helps new people find the show -...

Duration:00:26:29

091: AdWords B2B Case Study (Better Organization, Better Traffic, And More New Customers)

2/11/2018
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Yes! Welcome back to the Paid Search Podcast. This week we go over a B2B AdWords case study that Chris shares with us. Chris took an AdWords account that had been struggling for a long time and turned it into a real winner. And now the client is doing so good on AdWords that they've decided to double their budget. Learn about how Chris diagnosed the problems with their AdWords account, the solutions he came up with, and the results. Please leave us a rating or review on iTunes, because it...

Duration:00:28:01

090: AdWords Reporting Tips For In-House Managers, Freelancers, And Agencies

2/2/2018
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Hi everyone, thanks for checking out episode 90 of the Paid Search Podcast. Do you like the new podcast cover art? This week we're talking about AdWords reporting. We cover the core purpose of reporting AdWord results. And then we give reporting tips for in-house AdWords managers, freelancers, and agencies. And we also share some recommended reporting tools. We hope you enjoy this discussion about AdWords reporting, and please comment on YouTube and Facebook with your reporting questions...

Duration:00:31:03

089: How To Increase CTR And Other AdWords Questions And Answers

1/28/2018
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Howdy folks! This week the guys are back for an AdWords questions and answers episode. The guys love answering your questions, and thank you for sending them in on our website. Questions this week include: What to do when your site gets suspended from AdWords. How the guys recommend learning more about AdWords and improving your AdWords skills. What's going on with the rehab facility industry on on AdWords. What is the difference between "ad impression share" and search impression share....

Duration:00:29:32

088: How To Make A $500 Monthly AdWords Budget Work

1/21/2018
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Learn how to build a successful AdWords campaign for less than five hundred dollars a month. In their weekly podcast Chris & Jason talk about ways to get cheaper traffic from AdWords without spending a lot of money. Learn what AdWords settings are best like geographic targeting, keywords, and ad copy. Please tell your friends and coworkers about the PSP! Please leave us a rating or review on iTunes, because it helps new people find the show -...

Duration:00:28:10

087: How to Find Secret Data On Your Competitors In Google AdWords

1/14/2018
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Learn about one of the least known AdWords reports, the Auction Insights report. With this special report you can see if your competitors are outranking you in AdWords. It's amazing all the information that Google is giving away in the unknown report available to all AdWords advertisers. Please tell your friends and coworkers about the PSP! Please leave us a rating or review on iTunes, because it helps new people find the show -...

Duration:00:31:54

086: How We Deal With AdWords Competition

1/7/2018
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Howdy and yes and maybe and all that stuff, yes baby yes. On today's Paid Search Podcast we talk about how we deal with competition on Google AdWords. We talk about brand keyword advertising, competitor keyword advertising, specific bidding strategies, how to find out if your ads are showing on competitors' brand names, and what information about competitors we use to influence our campaigns. Wow it was an action-packed episode and thanks for listening, caring, and sharing! Please leave us...

Duration:00:29:12

(Best Of) How To Track Conversions In Google AdWords

12/29/2017
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Hi guys! Happy New Years. The show is on vacation this week, but we wanted to share this best of episode, episode number 14 from July 2016. This episode was about how to track leads and conversions in Google AdWords. We hope you enjoy this best of episode, and we'll see you next week! Please share the show with friends and colleagues, we really appreciate that! And please leave us a review on iTunes because it really helps the show grow. Watch us on YouTube -...

Duration:00:42:15

085: AdWords Freelancing Secrets, Tips, and Advice

12/22/2017
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Today we have a Christmas special edition of the PSP. Today we go deep on why and how we become AdWords freelancers, we share AdWords freelancing tips and advice, and we tell stories from the past when we were ramping up our businesses. If you're an aspiring freelancer, we hope this episode helps and has some good nuggets for you. Thanks for listening, Merry Christmas. Please leave us a rating or review on iTunes, because it helps new people find the show -...

Duration:00:39:48

084: The Biggest AdWords Q & A Ever!

12/18/2017
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Oh baby, baby MAYBE? Y*s, maybe. Hi ya'll, this week we're back with a Q&A episode that is jam packed with your AdWords questions and our answers. Some of the topics we cover include call tracking solutions, regular broad match keywords with no modifiers, low quality score keywords, ad copy requests from clients, ecommerce campaign structure, the location extension, advanced location targeting, accounts suspensions, and many more wonderful AdWords questions. Thanks for sending in your...

Duration:00:46:13

083: How To Build An AdWords Account - Part 6 (You Built A Great AdWords Campaign... Now What?)

12/11/2017
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This week we complete our AdWords account build with the "now what" portion of the build. After you build out a great AdWords campaign there is a "now what" moment, the time between completing the build and starting to run the new campaign. During this in-between period there are a lot of things to consider, take care or, and plan for, and that's the stuff we talk about in this episode. Thanks for listening! Follow the progress of the account structure - http://bit.ly/SweetumsDental Please...

Duration:00:36:40