The Paid Search Podcast | A Weekly Podcast About Google AdWords And Digital Marketing-logo

The Paid Search Podcast | A Weekly Podcast About Google AdWords And Digital Marketing

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United States

Language:

English


Episodes

172: How to Manage Google Ads Campaigns WITHOUT Average Position

10/13/2019
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Please support our sponsors, they make the show possible! Free Opteo trial - https://opteo.com/psp Free AdLeg Software Suite trial - https://software.adleg.com/psp Show Notes: Average position is gone! Google Ads got rid of the average position column. In this episode we teach you how to use absolute top impression share and top impression share as replacements for average position, and we run down a checklist on how to deal with average position no longer being available. Average...

Duration:00:50:22

171: How To Get Good Results In The First Month On Google Ads

10/7/2019
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Please support our sponsors, they make the show possible! Try Opteo free for 6 weeks - https://opteo.com/psp Get a custom proposal from Directive Consulting - https://directiveconsulting.com/ Show Notes: This week on the Paid Search Podcast we're talking about how to get good Google Ads results in the first month. Getting good results in the first month is very important. It's important for advertisers to see that Google Ads is working and on the agency side of things it's important to...

Duration:00:46:53

170: 5 Step Plan To Fix A Drop In Google Ads Conversions

9/29/2019
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Please support our sponsors, they make the show possible! Try Opteo free for 6 weeks - https://opteo.com/psp Show notes: Google Ads was going great. Month after month you're producing tons of conversions and your Google Ads campaigns are going great. Then all of a sudden you experience a massive drop in conversions and performance. We've all been there. This can be a very stressful and difficult situation. Here's a 5 step plan to fix your Google Ads campaign when conversion performance...

Duration:00:49:19

169: How To Convey Value To PPC Clients When They Say It's Not Working

9/23/2019
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Please support our sponsors, they make the show possible! Try Opteo free for 6 weeks - https://opteo.com/psp Show notes: We've all been there. We're running a great Google Ads campaign for a client or employer, we're getting them great results, and then they say those three little words, "it's not working." This can be very frustrating. You're getting them great results, but they're not getting it or understanding the value you're providing. So what do you do? We've broken this problem...

Duration:00:42:19

168: Generate Real Estate Leads With PPC - Google Ads Tips For Realtors

9/15/2019
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Please support our sponsors, they make the show possible! Try Opteo free for 6 weeks - https://opteo.com/psp Get a custom proposal from Directive Consulting - https://directiveconsulting.com/ Show notes: Hi yes welcome back to the Paid Search Podcast! This week we are talking about Google Ads for realtors and real estate agents. If you're a realtor who's looking for information on how to get more real estate leads from PPC marketing, this is the episode for you! We start off discussing...

Duration:00:47:23

167: The Sales Funnel Strategy Approach To Google Ads

9/9/2019
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Please support our sponsors, they make the show possible! Try Opteo free for 6 weeks - https://opteo.com/psp Show notes: This week on the Paid Search Podcast, Chris and Jason talk about how they approach the sales funnel and Google Ads. They talk about how they use the sales funnel with Google Ads and how that affects their strategies. A listener sent in a great question about the sales funnel and using it to structure a Google Ads campaign, and the guys talk about the question and give...

Duration:00:44:47

166: Really Good Google Ads Q&A Episode (for AdWords beginners, regular users, and professionals)

9/2/2019
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Please support our sponsors, they make the show possible! Try Opteo free for 6 weeks - https://opteo.com/psp Get a custom proposal from Directive Consulting - https://directiveconsulting.com/ Show notes: Welcome back to the Paid Search Podcast, the weekly podcast about Google Ads and search engine marketing! This week Chris and Jason answer a ton of Google Ads questions from AdWords beginners, AdWords regular users, and also other AdWords professionals and experts. There's a ton of great...

Duration:01:05:25

165: Is My Display Campaign Working?

8/24/2019
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Please support our sponsors, they make the show possible! Try Opteo free for 6 weeks - https://opteo.com/psp Show notes: Jason and Chris conclude their Google Ads display advertising series this week with a wrap up conversation focused on how they judge their display campaign results and determine if a display campaign is working. The answer to "is it working" depends on the reason why you're running a display campaign. Define your goal first. Are you running display to generate branding...

Duration:00:39:12

164: How To Target Placements in the Google Ads Display Network

8/19/2019
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Please support our sponsors, they make the show possible! Try Opteo free for 6 weeks - https://opteo.com/psp Get a custom proposal from Directive Consulting - https://directiveconsulting.com/ Show notes: This week Jason and Chris continue their discussion the Display Network and talk about how they use placement targeting. They talk about what placements are, how to find them, and how they set bids. Thanks for listening and enjoy the show! Please share the show with your friends and...

Duration:00:42:50

163: How We Use Keyword Targeting On Google Ads Display Campaigns

8/11/2019
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Please support our sponsors, they make the show possible! Try Opteo free for 6 weeks - https://opteo.com/psp Show notes: This week Jason and Chris continue their discussion the Display Network and talk about how they use keyword contextual targeting in display campaigns.They talk about what keyword targeting on display is, how to find keywords to target, how to add them, how to set bids, and what you can expect. And there's also some news to start the show about how close meaning variants...

Duration:00:47:53

162: How to Target The Audience (In-Market and Affinity) on The Google Ads Display Network

8/4/2019
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Hi everyone! Yes! This week Jason and Chris continue their discussion the Display Network and talk about how to target audiences with display ads, both in-market and affinity audiences. The guys talk about how they use audience targeting, when they think it's a good fit, and then they go over some examples. Enjoy! Please support our sponsors, they make the show possible! Try Opteo free for 6 weeks - https://opteo.com/psp Get a custom proposal from Directive Consulting -...

Duration:00:28:44

161: How to Target Topics on The Google Ads Display Network

7/28/2019
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Hi everyone! Welcome back to the Paid Search Podcast. This week Jason and Chris dive into the Display Network and talk about how to target topics. The guys talk about how they use topic targeting, when they think it's a good fit, and then they go over some examples. Enjoy! Please support our sponsors, they make the show possible! Try Opteo free for 6 weeks - https://opteo.com/psp More Paid Search Podcast content: Join us at Patreon - https://www.patreon.com/paidsearchpodcast Get old...

Duration:00:37:32

160: Fresh Ideas for an Old Google Ads Account

7/22/2019
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Hi everyone, welcome back to the PSP! This week Jason and Chris share 7 ideas for freshening up a long-time Google Ads account. If you have campaigns that have been running great for years, but you want to test out some new strategies to see if results can get even better, this is the episode for you! The guys share ideas on how to improve long-running campaigns and they also share some advice on how to implement and test these ideas without messing up what's been working. Please support...

Duration:00:46:31

159: Big PPC Questions & Answers Show

7/15/2019
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Hi everyone, yes! Welcome back to the Paid Search Podcast. This week the guys answer your PPC questions. If you have a question send it to us using the contact page on our website. Thanks for listening and please share the show! Please support our sponsors, they make the show possible! Try Opteo free for 6 weeks - https://opteo.com/psp More Paid Search Podcast content: Join us at Patreon - https://www.patreon.com/paidsearchpodcast Get old episodes -...

Duration:00:53:29

158: Google Ads Mindset Mistakes (Trap Door Series)

7/8/2019
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Hi everyone! Yes! Welcome back to the Paid Search Podcast. This week we finish up the "trap door" series, discussing the potential mindset mistakes advertisers can make with Google Ads. We discuss the big baller trap door where people want to overspend early on. We discuss the trap door of unrealistic CPA expectations. And we close the show and the trap door series with the controversial topic of whether or not a Google Ads campaign can continually be improved. We hope you enjoy the episode...

Duration:00:43:47

157: Overthinking Your Google Ads Strategy (Trap Door Series)

7/1/2019
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Oh baby, yes! Welcome back to the Paid Search Podcast. This week, we're continuing our trap door series and talking about potential Google Ads strategy mistakes that can come from overthinking your Google Ads strategy. These mistakes can include SKAGS, trying to educate your audience on the wrong type of platform, putting all your eggs in one basket, and the master planned community. Enjoy the episode! Thanks for listening and sharing! Please leave us a rating and review on iTunes because...

Duration:00:54:20

156: Google Ads Bidding Mistakes (Trap Door Series)

6/24/2019
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Yes! Welcome back to the Paid Search Podcast. This week, we're continuing our trap door series and talking about potential bidding mistakes that can be made in Google Ads. These mistakes can include getting too granular with your bid adjustments, running automated bids without a cap in place, and focusing too much on the number one position without considering the costs. Enjoy the episode! Thanks for listening and sharing! Please leave us a rating and review on iTunes. Please support our...

Duration:00:52:13

155: How PPC Experts Can Survive Artificial Intelligence And Machine Learning - Interview With Frederick Vallaeys

6/10/2019
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Digital Marketing In An AI World - https://amzn.to/2EVRugT Optmyzr Free Trial - http://lddy.no/24zc Join us at Patreon - https://www.patreon.com/paidsearchpodcast Are you nervous about artificial intelligence and machine learning replacing you and making your expert PPC skills obsolete? If so, this is the interview you have to listen to! Fred Vallaeys was one of the first 500 employees at Google, and he is the co-founder of Optmyzr, one of the leading PPC management softwares. Fred has...

Duration:00:47:58

154: Keyword Mistakes In Google Ads (Trap Door Series)

6/3/2019
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Get a custom proposal from Directive Consulting - https://directiveconsulting.com/ Join us at Patreon - https://www.patreon.com/paidsearchpodcast Get old episodes - https://paidsearchpodcast.com/archive/ Expected clickthrough rate: Definition - https://support.google.com/google-ads/answer/1659696 Yes! Today we're kicking off a four part series, the possible "trap doors" in Google Ads. The trap doors are a series of mistakes you could possibly make in Google Ads. But the tricky thing...

Duration:00:57:59

153: Custom Audiences - Advanced Google Ads Display Tips

5/27/2019
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Try Opteo free for 6 weeks - https://opteo.com/psp Have you heard about our new Patreon show? We put out a new episode every week and membership is only $2 a month! - https://www.patreon.com/paidsearchpodcast Digital Marketing in an AI World by Fred Vallaeys - https://amzn.to/2M8BZbf Hi everyone, this week we're covering custom audiences in the Google Ads display network. Custom audiences provide the benefits of the huge and inexpensive display network, along with the selectivity of...

Duration:00:51:23