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The Power of Digital Policy

Business & Economics Podcasts

The Power of Digital Policy is a podcast that teaches you and your organization how to balance the risks and opportunities that come with operating websites, social media, mobile applications, voice assistants, AI and other channels. Through a monthly focus on individual topics, such as accessibility, cookies, copyrights, social media faux pas, data breaches, and data privacy, you will learn how to develop guardrails to maximize digital opportunity and minimize risk. Whether you work for a startup, Fortune 500 company, nonprofit or the government, this podcast will help you get digital right.

The Power of Digital Policy is a podcast that teaches you and your organization how to balance the risks and opportunities that come with operating websites, social media, mobile applications, voice assistants, AI and other channels. Through a monthly focus on individual topics, such as accessibility, cookies, copyrights, social media faux pas, data breaches, and data privacy, you will learn how to develop guardrails to maximize digital opportunity and minimize risk. Whether you work for a startup, Fortune 500 company, nonprofit or the government, this podcast will help you get digital right.

Location:

United States

Description:

The Power of Digital Policy is a podcast that teaches you and your organization how to balance the risks and opportunities that come with operating websites, social media, mobile applications, voice assistants, AI and other channels. Through a monthly focus on individual topics, such as accessibility, cookies, copyrights, social media faux pas, data breaches, and data privacy, you will learn how to develop guardrails to maximize digital opportunity and minimize risk. Whether you work for a startup, Fortune 500 company, nonprofit or the government, this podcast will help you get digital right.

Twitter:

@kpodnar

Language:

English


Episodes

From micro to macro-influencers, consumers demand trust

2/11/2021
Does Dupont need Kim Kardashian to succeed in its digital marketing campaign? Before you answer that, have a listen to Kyle Hjelmeseth, CEO of top-tier talent management agency G&B, who provides a deep dive into digital influencer marketing, finding the right fit for your brand, and what types of policies are appropriate in this perils-riden world we live in. Kyle also helps break down the DuPont/Kardashian question!

Duration:00:32:37

Evolving the insurance industry through data and analytics

1/28/2021
Two major innovation-related topics are top of mind for commercial insurers worldwide: data analytics and the use of artificial intelligence (AI). Amir Raskin, Data and Analytics Product Strategist at Sapiens, joins Kristina to discuss how companies can uncover insights using capabilities that were once seen to be like science fiction and drive customer service, top-notch experiences, and profits.

Duration:00:38:20

Using AI-assisted writing software for your business and marketing needs

1/13/2021
Unless you are a business of one, you are likely challenged with getting multiple content creators to write in a consistent tone and coming across as intended. And let’s face it, communicating effectively and not making silly mistakes that detract from your message or brand is hard at an enterprise scale. That’s where AI-enabled writing tools such as Grammarly come in. It’s like having an editor paying attention to every content creation in your organization, but without the associated cost....

Duration:00:21:48

The Power of Storytelling for Brands

12/10/2020
Stories have a greater ability to cut through the noise, reach consumers, and build an emotional connection with users. That's why brands use stories to build engagement, loyalty, and sales. But a brand's storytelling is more than just words and a logo. It is about evoking an emotional response that will drive people to buy from you – not a nameless, faceless company. Storytelling can appear like a hard task, made more complicated by sound design. But Chiara Aliotta breaks down storytelling...

Duration:00:36:36

How small businesses can overcome the biggest challenges

11/19/2020
Small businesses face a stark reality that they need the same type of infrastructure that large businesses need, just at a smaller scale. From security, privacy, and marketing to accounting and finance, small businesses have never been as challenged as they are in this pandemic-laden time. But amongst the obstacles, there are many great opportunities to be harnessed, and thus marketplace gains to be made. Rachael Powell, CCO of Xero joins this episode to talk about risk and opportunity for...

Duration:00:36:49

From professional soccer player to brand builder and beyond

11/12/2020
What do you think of when I say soccer and digital marketing? Is it Nike or Adidas that come immediately to mind? What if I told you that a professional soccer player, who isn’t Ronaldo nor Messi, is taking the world on with same enthusiasm and ingredients as the big brands, but with more heart and focus on the long game, to successfully recruit a legion of followers? In this episode, Quincy Amarikwa talks about his journey through the sports world and what drives him to be relevant in...

Duration:00:28:54

Mastering the science of email marketing

10/29/2020
In a world full of artificial intelligence, machine learning, conversational chatbots, and the latest cool digital capability, it is easy to feel like email marketing is dead. After all, this channel has been around for so long, what can it possible have to contribute to the customer experience? Andrew Kordek joins me to discuss email marketing, it’s increased relevance in consumer communication, and the critical aspects for getting it right. Email marketing is still going strong today and...

Duration:00:45:10

Balancing business risk and digital opportunity through the CMO’s eyes

10/8/2020
Governance, risk management, and compliance are unavoidable words in today’s marketing world. But if you flip that on its head, what you end up with is opportunity to engage and thrive in the fast pace digital world, impacted by COVID, data privacy, and evolving regulations. In this episode, Gina Hortatsos, CMO of LogicGate talks about her approach to successfully engaging users, keeping the business safe, and harnessing opportunities that digital represents.

Duration:00:37:35

How to make automated AI a reality

9/24/2020
With the persistence of the pandemic, users are spending the majority of their time at home and avoiding physical interaction. How do leading enterprises reach customers in this new paradigm? According to Evan Kohn, Chief Business Officer (CBO) at Pypestream, it is about hyper-personalization by adopting AI and automation into the customer journey.

Duration:00:32:24

Freeing up people through conversational AI

9/10/2020
Employees are inundated with emails, phone calls, shoulder taps, and tickets. Customer service is answering a basic customer question and having trouble scaling in order to truly personalize service for your products. Why not empower your team with instant access to centralized knowledge, so that people can be freed up to focus on strategic goals and tasks that require higher-level thinking? Justin Schmidt breaks down how to make it all happen with conversational AI.

Duration:00:42:51

Moving towards personalization in IoT

8/20/2020
Personalization impacts nearly every industry, with IoT providing new opportunities and a competitive edge. Wearables, healthcare, pharma, nutrition, CPGs, and other verticals are being impacted by an increasing personalization trend, and that means growth (or decline, for those not focusing on personalization) of consumer focused companies. Jonathan Melnick talks about the impact of IoT on industries, how to develop a roadmap, and why personalization is more important than ever.

Duration:00:31:30

Making IoT and personalization work for your business

8/6/2020
For the past five or more years, we have been hearing that IoT will revolutionize digital marketing and how we connect with consumers. The claim by most industry experts has been that the very devices that allow us to receive personalized environments such as self-learning thermostats and predictable timing coffee machines will generate hordes of new data. And based on inordinate amounts of new data, companies can market more precisely, more predictably, with greater relevance and value. In...

Duration:00:18:15

Why your digital program needs cyber insurance

7/23/2020
Last year, ransomware victims collectively paid out more than US$1.3 billion to attackers. The evolving digital security threat landscape signals the need for a more holistic plan, which, for many organizations, should include cyber insurance. In this episode, Courtney Hensley talks with Kristina Podnar about insurance as an additional layer of protection against a myriad of malicious activities that enterprises face and breaks down the real costs to an organization of a security event....

Duration:00:40:20

Align your digital security policy to digital operations

7/16/2020
Digital security, cyber security, or just security. It doesn’t matter what your policy is called, the facts surrounding security remain the same: It’s a day-to-day struggle for businesses because of the huge increase in hacks and breached systems, including mobile and IoT devices. Only 5% of business portfolios are properly protected and 68% of business leaders feel their cybersecurity risks are increasing. Is your security policy properly addressed? I this episode, I share what my 20+ years...

Duration:00:23:36

Telling your brand’s story: What do you want prospects to think, feel, and do?

7/7/2020
A key component to telling your brand’s story is the ability to understand your customer’s pain points, tell them how and why your product or service will solve the problem, and then present why you are the right person to solve their problem. It is about knowing what you want prospects to think, feel, and do, and then customizing the message from the user’s perspective, in a relevant and relatable way. In this episode, Patti Podnar (no relation), a content strategist and writer, explains...

Duration:00:41:03

Gaining trust through authentic storytelling

6/25/2020
A lot of companies are focusing on producing content and campaigns that get executed, but they don’t perform. They are neither good at attracting prospects, nor maintaining a relationship with existing customers. Smart brands are leveraging unique stories that reach individuals and create long-term sentiment that drives businesses to meet their objectives. Christoph Trappe provides his insights on how to use authentic storytelling to successfully drive digital marketing results.

Duration:00:32:08

By nature, we are all storytellers

6/18/2020
Whether you are a seven-year-old trying to explain what you were just doing on a video game, to how you communicate in business and in life, we are all storytellers. Some brands tell their stories in more conservative ways, while other brands lean into the risk profile and experiment with what resonates with consumers. How should everyone, from individuals to big brands, tell stories, and tell them well? Fred Faulkner provides a perspective on how to balance the risks and opportunities that...

Duration:00:32:37

Digital content marketing is the emperor!

6/11/2020
For years, we've been creating more and more content, treating content as if it is king. And it could be considered as such, given that by conservative estimates, the big four - Google, Amazon, Microsoft, and Facebook - store at least 1,200 petabytes between them. That is 1.2 million terabytes (one terabyte is 1,000 gigabytes). But quantity doesn't matter if it is bad content, nor does lots of content mean good digital content marketing practices with proven results. This month I explore...

Duration:00:22:53

Must we trade privacy for the smart city dream?

5/28/2020
Smart cities have long been touted as the solution to managing the explosive growth in cities, making services and infrastructure more accessible and convenient to all. But for smart cities to work, vast amounts of data are prerequisites. That automatically brings into question citizen personal data and where a city, or enterprise such as Apple, draws the line between data privacy rights and the collective wellbeing of the city. In this episode, Ashwin Krishnan breaks down for us the current...

Duration:00:24:48

Understand the complexity of smart cities

5/13/2020
Do an internet search for “Anthony Veri” and “smart city” and you will get a diverse set of results that span pages upon pages. That’s because Anthony has been part of the smart city evolution since the very beginning, working through network analysis, audits, planning, designing, and training for what we now term smart cities and smart enterprises. In this episode, Anthony provides a simple definition for smart city and smart enterprise, gives us a view into the opportunities and risks that...

Duration:00:36:51