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Product Startup

Business & Economics Podcasts

The product development industry's #1 podcast. From invention idea to getting onto store shelves, and everything in between. Hear how inventors, product startups, & small manufacturers created their inventions and launched their physical product businesses. Learn from the industry's top industrial designers, mechanical engineers, PCB designers, consumer product managers, manufacturers, patent attorneys, hardware investors, and more. Learn about industrial design / product design, prototyping, 3d printing, additive manufacturing, product manufacturing, marketing, selling, patenting, logistics, and product business scaling. Now hosted by Kevin Mako, one of the keynote leaders of the startup product development industry in North America, founder of Mako Design + Invent, and Masters of Engineering lecturer.

The product development industry's #1 podcast. From invention idea to getting onto store shelves, and everything in between. Hear how inventors, product startups, & small manufacturers created their inventions and launched their physical product businesses. Learn from the industry's top industrial designers, mechanical engineers, PCB designers, consumer product managers, manufacturers, patent attorneys, hardware investors, and more. Learn about industrial design / product design, prototyping, 3d printing, additive manufacturing, product manufacturing, marketing, selling, patenting, logistics, and product business scaling. Now hosted by Kevin Mako, one of the keynote leaders of the startup product development industry in North America, founder of Mako Design + Invent, and Masters of Engineering lecturer.

Location:

United States

Description:

The product development industry's #1 podcast. From invention idea to getting onto store shelves, and everything in between. Hear how inventors, product startups, & small manufacturers created their inventions and launched their physical product businesses. Learn from the industry's top industrial designers, mechanical engineers, PCB designers, consumer product managers, manufacturers, patent attorneys, hardware investors, and more. Learn about industrial design / product design, prototyping, 3d printing, additive manufacturing, product manufacturing, marketing, selling, patenting, logistics, and product business scaling. Now hosted by Kevin Mako, one of the keynote leaders of the startup product development industry in North America, founder of Mako Design + Invent, and Masters of Engineering lecturer.

Language:

English


Episodes

065: Hardware Funding from Seed Financing to Millions

3/2/2021
Jefferey is the Founder and President of The Open People Network, an organization that invests in early stage companies, including many hardware startups. OPN simultaneously runs pitch nights, entrepreneurship communities, and expert panels for startup funding education. Jeffery also has been an Angel Investor for many years. Today he is going to share some valuable knowledge on how inventors, startups, and small manufacturers can fund the growth of their product business - From invention...

Duration:00:54:13

064: Preparing and Executing Your Product's First Production Run

2/23/2021
Mike ran a design firm in Hong Kong back in the 90s, then was A Senior Design Lead at Sunbeam, then a manager at Hewlett Packard, and then spent 10 years with Dell running their entire business desktops design division. He has made over 50 trips to China for manufacturing sourcing, and has consulted dozens of hardware startups on overseas production. He is also a mentor at Techstars and Capital Factory. Today, Mike is going to share some valuable knowledge on how inventors, startups, and...

Duration:00:26:06

063: Hardware Startup Tips from a 22 Year Apple Exec

2/16/2021
Michael spent 22 years with Apple from 1988 to 2010. He is the author of Live from Cupertino, a book about how Apple created their winning messaging. Michael also was the Managing Director of LittleBits, a great hardware startup success story. He is now the Executive Vice President of Strategic Initiatives at Indian River State College. Today Michael is going to share some valuable knowledge on how inventors, startups, and small manufacturers can learn from the best practices of Apple -...

Duration:00:47:11

062: Smoothing the Buying Process When Marketing Your New Product

2/9/2021
Eric is the President of The Five Echelon Group, a full-stack marketing agency. He is also the host of the Virtual CMO Podcast which educates businesses on how to maximize their marketing and messaging efforts. With 30 years as a marketing executive, Eric today is going to tell us how inventors, startups, and small manufacturers should market their new product, and how to cut out all potential resistance points along your potential customer’s buying process. You’ll hear Kevin and Eric talk...

Duration:00:35:07

061: 5 Sales Channels a Home Inventor Mom Used to Launch Her Invention

2/2/2021
Alison is the inventor and founder of Clasp Magic, a consumer product to help users with putting on bracelets one-handed. Alison came up with the invention idea, got it developed, and then hit the ground running by using 5 different product sales channels and strategies to really make sure her product succeeded. We explore what those channels were, and how to win in them. Clasp Magic is now sold all over the world. Today’s episode is about how to succeed in launching your new product, from...

Duration:00:20:03

060: How to Professionally Licence Your New Product

1/19/2021
Tom shares valuable knowledge on how inventors, startups, and small manufacturers can licence their inventions and products to get into the market - How licencing is actually done properly and professionally to get into the distributors, retailers, or big product brands with your product. You’ll hear Kevin and Tom talk about: How far do you need to develop your product in order to start talking to potential licencing partners and brands? Protecting your intellectual property, and when to do...

Duration:00:39:38

059: Best Practices for Quality Control on Overseas Production of Your Product

1/5/2021
Today Sajag Agarwal talks about how he went from $0 to $2 Million in eCommerce sales for his products, then back down to $0, all because of failed quality control in manufacturing. Now, Sajag runs a quality control company that ensures overseas production runs smoothly from raw materials all the way through to final product loaded onto a container. Sajag joins Kevin Mako to share valuable insights about how inventors, product startups, small manufacturers, and product developers can ensure...

Duration:00:35:33

058 - How to Pitch Your Product to Retail Stores with Mark Shanahan

12/21/2020
Today’s guest on the Product Startup Podcast is Mark Shanahan, a top expert in consumer product distribution and retailers. Previously, Mark had a successful 25 year career at Staples, where he started as a junior product buyer, moved up to running entire product categories, eventually becoming a Vice President. Mark joins Kevin Mako to share valuable insights about how inventors, product startups, and manufacturers can get in the door with buyers at major retail stores, and how they can...

Duration:00:42:04

057 - Spotting Opportunities │Jonathan Schloo

11/18/2020
Kevin sits down with Jonathan Schloo, the Founder and Inventor of the Car Generator. An ingenious device, Schloo created the first ever car generator when in need of hydro while camping with his family. Soon after, he recognized that there was an opportunity to build a successful business by helping people power their homes during stormy nights with the cars parked right in their driveway. Throughout the episode, the two discuss how Schloo took his initial invention to a product selling on...

Duration:00:39:31

056 - Mistakes, Opportunities, & Feedback with Kevin Mako

10/21/2020
In this episode, we’re changing things up a bit. Phillip introduces you to your new host and sponsor of the show, Kevin Mako, Founder and President of Mako Design + Invent. The two discuss Kevin’s journey into the startup world and his vision for the future of the Product Startup podcast. They also mention the biggest mistakes that early stage product founders can make when building their businesses, how to spot opportunities, and the need for user feedback.

Duration:00:29:35

055 - Training Creativity to Get More (and Better) Ideas

6/20/2017
This episode is based on the following article: 6 Methods To Generate New Product Ideas and And Kick-Start Your Creativity Many people assume that they aren’t good at coming up with new or creative ideas. They say,

Duration:00:28:23

054 - Food-safe Children's Products, Dan & Justin with Milton the Mealtime Companion

6/6/2017
We also get into telling a story with your product to increase engagement with consumers.

Duration:00:42:47

053 - Manufacturing, Quality & 3D Printing

5/23/2017
Today we will focus on manufacturing and quality assurance - answering some of the most popular questions that we get asked. Also, how to know when to call it quits, and how much money or time to invest...

Duration:00:49:18

052 - The business model behind custom window coverings, Alice Orozco of Pret-a-Portiere

5/9/2017
Competing with companies much larger than her small business and why success isn't straight line.

Duration:00:47:15

051 - Launching a turmeric-based alternative to coffee, Samantha & Elaine of Midas Cup

5/2/2017
Testing their product with their target market and finding the right suppliers and co-packers for their product.

Duration:00:44:17

050 - Creating environmentally-friendly athletic apparel, Tim Christian of OORR

4/25/2017
We talk about going from prototype to manufacturing and validating the market and also cover Tim's tips for launching on Kickstarter.

Duration:00:46:24

049 - Getting Angel Investment, with Juliana Garaizar of the Houston Angel Network

4/18/2017
The application process for startup companies to get funded and what investors look for in companies.

Duration:00:56:33

048 - As-Seen-On-TV Products & Product Licensing, Bill McAlister of Top Dog Direct

4/11/2017
What direct response television (DRTV) marketers look for in consumer inventions and how an at-home inventor can get a product to market without breaking the bank.

Duration:00:44:31

047 - Financial, legal and HR traps of buying and selling small businesses, Chris Ray & Chariss Tatman of C2 Group

4/4/2017
We talk about the top reasons why owners typically want to sell their business. Also - accounting issues that business owners may be blindsided by during a sale: reoccuring expenses and perishable inventory calculations

Duration:00:46:01

046 - Bootstrapping Product Development, Stephanie Cummings & Tal Berke of Shlocker

3/28/2017
We get into solving that unmet need, validating their idea and creating the initial prototype. We talk about creating a refined prototype, sourcing manufacturers in the US and abroad and placing their first order.

Duration:00:44:25