The Profit Accelerator Podcast

Dawn talks with Lisa McGrath, an international bestselling author and speaker, National Board Certified Teacher, Achievement Coach, and CEO of Pages with Purpose. Dawn and Lisa talked about personal systems and some tips and strategies to start implementing them in what you do. In this episode… Who is Lisa and whom does she serve? (00:54). What is Personal Systems? (1:39). What would we need to start to create these systems intentionally? And what are the benefits of that? (2:52). What do we need to do to start thinking about these systems that maybe we haven't? (7:13) If you were to give me a rundown of the most important three things, systems-wise, that if as a business, we just kind of run with it, we don't necessarily think this way. What are the top three places we should be putting personal systems in? (9:11). Do you invite people in to collaborate for those, or is this your personal system that you're putting in, and then it's just evolving over time? (13:04) Let's say it's been inconsistent, or we're going through a rebrand, or something else is happening in the world that we're responding to. How do we reset and make sure that these systems are reflecting exactly what we want to put out in the marketplace at that moment? (14:27) A lot of times at certain places in your entrepreneurial journey, you will be afraid to make a decision, or you might make a decision that was maybe not in the best interest of where you were going, for whatever reason. So how would you take that sort of circumstance and make sure that we were resetting or looking at our four rooms and our personal systems ? (17:53) Let's just say we are really intentional. We sit down, we put these personal systems in place in those first three areas. We're looking holistically at the business. We're taking those calculated risks, but we're not seeing the payoff. At what point do we start to question our systems versus questioning maybe the timing? (19:53) Emotional Room (21:43) Are all four of these rooms equal in size? (24:27) Lisa McGrath’s Information: Website: https://www.lisamcgrath.me http://www.pageswithpurpose.org Facebook: http://www.facebook.com/ahousewithfourrooms LinkedIn: https://www.linkedin.com/in/coachlisamcgrath Instagram: http://www.instagram.com/coachlisamcgrath Twitter/X: http://www.twitter.com/coachlisamcgrath Dawn’s Website: https://dawnkkennedy.com/ Links and Freebies- https://dawnkkennedy.com/free/ In-Depth Information, Tips, and Strategies- https://dawnkkennedy.com/blog/ Thanks for listening. If you liked what you heard and want more, please like us on Facebook https://www.facebook.com/dawnkkennedymentor Follow us on Instagram https://www.instagram.com/dawnkkennedyxo Order Dawn’s book, The Profit Accelerator for Small Business The Profit Accelerator for Small Business: Kennedy, Dawn: 9781736208601: Amazon.com: Books

Dawn talks with Shiraz Baboo, a multi-award-winning author, international speaker, and reality interventionist. He is known for helping people to rewrite their reality and overcome challenges in their lives using what he calls Energetic Magic. Dawn and Shiraz talk about In this episode… Who is Shiraz Baboo and whom does he serve? (01:01). Upper Limit Problem and that yo-yo process (2:09). How could I tell the difference whether I am having an upper limit problem, or I'm really just having other struggles and I need to address those first? (4:01) So this upper limit and being pulled back to comfort would not come with illness or twisted ankles and things. (5:08). Where else do you see people having those upper limits and getting stuck? (6:17) I think that a lot of us, even though we have some level of success, have kind of that fear of being judged and we might hold ourselves back. And you're saying that that's an upper limit, not just a level of discomfort. How can we tell the difference? (7:33) So you keep saying the words safe, small, and secure. Can you explain to us what that means as far as why your brain is doing it in the first place? (9:26) If we identify that we are not burnt out and we're truly having an upper limit problem, and any of the challenges that we're having with either yo-yo income or maybe team members or something truly is an upper limit. How do we start to first of all recognize that's what we need to do? And second of all, what are the first few steps that we should be taking? (13:38) How do we imagine or think about where we want to be? (16:29) So most of us can't hold a thought or an image of where we want to be for more than seven seconds. Are there any tips that you have that someone can start from to hold thought for 30 seconds? Shiraz Baboo’s Information. LinkedIn: https://www.linkedin.com/in/shirazbaboo/ Facebook: https://www.facebook.com/energeticmagic/ Instagram: https://www.instagram.com/energetic.magic/ YouTube: https://www.youtube.com/energeticmagic/ TikTok: https://www.tiktok.com/@energetic.magic Website: https://www.energeticmagic.com/ How to Rewrite Reality: https://www.amazon.com/How-Rewrite-Reality-Becoming-Stories/dp/1686070373/ Dawn’s Website: https://dawnkkennedy.com/ Links and Freebies- https://dawnkkennedy.com/free/ In-Depth Information, Tips, and Strategies- https://dawnkkennedy.com/blog/ Thanks for listening. If you liked what you heard and want more, please like us on Facebook https://www.facebook.com/dawnkkennedymentor Follow us on Instagram https://www.instagram.com/dawnkkennedyxo Order Dawn’s book, The Profit Accelerator for Small Business The Profit Accelerator for Small Business: Kennedy, Dawn: 9781736208601: Amazon.com: Books

Dawn talks with Tai Goodwin, an award-winning instructional designer, author, speaker, and marketing strategist. CEO of That Marketing Team, she's a former teacher turned entrepreneur with over 20+ years of experience marketing online. Dawn and Lani talk about a lead strategy using quizzes. In this episode… Who is Tai and whom does she serve? (00:45). What is the reason you would want someone to take a quiz? (1:39). Pre-qualifying buyers through their answers (3:55). Types of questions you ask in a quiz (6:29) Survey vs Quiz (9:51). What would qualify as an actual quiz versus a prequalification survey or an estimate or filling out something just to get more information? (11:37) How do you distribute quizzes? (14:58) Segmentation on quizzes (17:03) What about somebody who doesn't have their ideal client dialed in? Maybe they're either a newer business or they're offering an additional product or service that's kind of newer to that business. Are quiz is good for those. Or do you really have to be dialed in before you take this process on? (18:22) Quizzes convert 40 to 70% people for every 100 people that come to your landing page or site (20:18) Tai Goodwin’s Information. Website: https://thatmarketingteam.com Facebook: https://www.facebook.com/tai.goodwin LinkedIn: https://www.linkedin.com/in/taigoodwin/ Instagram: https://www.instagram.com/taigoodwin/ Tiktok: https://www.tiktok.com/@taigoodwin Facebook Group: https://www.facebook.com/groups/thatmarketingteam Dawn’s Website: https://dawnkkennedy.com/ Links and Freebies- https://dawnkkennedy.com/free/ In-Depth Information, Tips, and Strategies- https://dawnkkennedy.com/blog/ Thanks for listening. If you liked what you heard and want more, please like us on Facebook https://www.facebook.com/dawnkkennedymentor Follow us on Instagram https://www.instagram.com/dawnkkennedyxo Order Dawn’s book, The Profit Accelerator for Small Business The Profit Accelerator for Small Business: Kennedy, Dawn: 9781736208601: Amazon.com: Books

Dawn talks with Ben Jones, a serial entrepreneur and international keynote speaker. He’s co-founder of Titan Marketer and has helped a wide range of businesses generate millions of dollars in sales with YouTube Advertising. Dawn and Ben talk about the keys to a sustainable business. In this episode… Who is Ben Jones and whom does he serve? (00:46). Do I have to have a YouTube channel to use YouTube ads? (1:25). YouTube as a search engine. (2:54). Targeting audience on YouTube ads(4:59) What do you think people expect as far as like video quality of ads, what kinds of things would we need to consider? (6:14). Scripts. Is this something that you do the copywriting or you would take somebody's intent and actually help them create that ad and that content to ensure that they're, you know, again, educating and then putting their selves at the end.. (8:14) Are there any other obstacles or resistance that you see when people are weighing whether or not to do a YouTube Ad? (10:41) What sort of budget would I need to think about having or setting aside? And then is there a runway period where someone needs to see the ad? (12:17) What would people need to do to get started with YouTube Ads? What do we need to think of? What's the checklist? (17:45) Ben Jone’s Information. LinkedIn: https://www.linkedin.com/in/ben09/YouTube: https://www.youtube.com/@benjonesTM/videosInstagram: https://www.instagram.com/ben.jonesofficial/Facebook Page: https://www.facebook.com/benjaminjones.incFree Resources: Free Chat GPT Prompts To Create A Million Dollar YouTube Ads: https://titanmarketer.com.au/chatgpt/chatgpt-yt-ad-scripts/Free Virtual Training on How to Consistently Scale Your Business w/ YouTube Ads: https://titanmarketer.com.au/instant-access-training-lp/Free Strategy Call: https://titanmarketer.com.au/youtube-strategy/call/Dawn’s Website: https://dawnkkennedy.com/ Links and Freebies- https://dawnkkennedy.com/free/ In-Depth Information, Tips, and Strategies- https://dawnkkennedy.com/blog/ Thanks for listening. If you liked what you heard and want more, please like us on Facebook https://www.facebook.com/dawnkkennedymentor Follow us on Instagram https://www.instagram.com/dawnkkennedyxo Order Dawn’s book, The Profit Accelerator for Small Business The Profit Accelerator for Small Business: Kennedy, Dawn: 9781736208601: Amazon.com: Books

Dawn talks with Lani Dickinson, a former Fortune 175 CEO, who helps self-led & self-made multi 7 and 8-figure founders net more profit and TRUE time freedom, and a company that runs without them allowing them to make their impact, build generational wealth, and exit for more - whether that exit is from the day to day for time & location freedom, or exit for more multiple at the sale. Dawn and Lani talk about the keys to a sustainable business. In this episode… Who is Lanie and whom does she serve? (1:05). What pieces make a business sustainable? (2:36). As somebody who led, what role does leadership play in this? how do we ensure sustainability? (7:00). What the tolerance is for business owners once they've given it up and had to take it back, how much more work is that for you to encourage them to build that trust and to understand that they are throttling their own growth by not being willing to find those specialists? (13:35) Not just hiring a VA like to free up the founder to do more activities, we actually need to free up the founder to just keep the vision because the founder can't do all of those tasks and pieces. (17:44). The founder who doesn't understand where the limitations of their ability are and just keeps trying to work, that is a recipe for disaster. (23:54) How often it's important for the leader to ask those questions and answer them honestly from everybody in the organization about, what are our strengths, where has the market shifted, and what we do well? (25:33) Lani Dickinson’s Information. LinkedIn: https://www.linkedin.com/in/lanidickinsonlive/ Facebook: https://www.facebook.com/LaniThriveOnPurpose/ Instagram: https://www.instagram.com/lanidickinsonlive/ Linktree: https://linktr.ee/thriveonpurposelani?utm_source=linktree_profile_share&ltsid=e91cbd3e-991c-4a9f-b982-4ebe2e09983f Dawn’s Website: https://dawnkkennedy.com/ Links and Freebies- https://dawnkkennedy.com/free/ In-Depth Information, Tips, and Strategies- https://dawnkkennedy.com/blog/ Thanks for listening. If you liked what you heard and want more, please like us on Facebook https://www.facebook.com/dawnkkennedymentor Follow us on Instagram https://www.instagram.com/dawnkkennedyxo Order Dawn’s book, The Profit Accelerator for Small Business The Profit Accelerator for Small Business: Kennedy, Dawn: 9781736208601: Amazon.com: Books

Dawn talks with George Csahiouni. With over 23 years of experience in sales to the fintech industry, with a specialized focus on payment processing, and as a sales expert and chief revenue lead, George has been instrumental in driving sales and revenue growth for ISOs and various businesses. Dawn and George talk about what your costs are and things related to payment processing. In this episode… Who is George and whom does he serve? (00:59). We've been seeing a lot of trends where businesses are starting to charge whenever they run a payment online or credit card. What those fees are for? (1:23). It’s becoming more mainstream that if you're gonna transact business with a small business they going to give you a percentage to run your card, are you seeing this maybe to discourage people from doing online or payment fees at the terminal? (6:22). For business owners who want to absorb the fees (Cost plus or interchange plus program), what is the strong rate in today’s market? (10:11). Every 3months or every 6 months, shop your current provider doesn’t necessarily mean that you have to switch payment processors (15:38) Financing from SBA due to the idle loans and stuff has been reduced, what are you seeing in the marketplace now? (16:48). Benefits of financial products (19:21) Let’s talk about a line of credit and this revolving credit what’s the difference about this and how it can also be beneficial? (23:53) Once you get a line of credit at a particular interest rate, does it reset? (26:19). George Csahiouni’s Information. LinkedIn: www.linkedin.com/in/george-c-43277758 Youtube: https://www.youtube.com/@GeorgeCsahiouni/about Website: https://swoopbusinesssolutions.com/ Facebook: https://www.facebook.com/swooppay/ Landline: +1 877-707-9667 Dawn’s Website: https://dawnkkennedy.com/ Links and Freebies- https://dawnkkennedy.com/free/ In-Depth Information, Tips, and Strategies- https://dawnkkennedy.com/blog/ Thanks for listening. If you liked what you heard and want more, please like us on Facebook https://www.facebook.com/dawnkkennedymentor Follow us on Instagram https://www.instagram.com/dawnkkennedyxo Order Dawn’s book, The Profit Accelerator for Small Business The Profit Accelerator for Small Business: Kennedy, Dawn: 9781736208601: Amazon.com: Books

Dawn talks with Dee Bowden, a Cash Flow Speaker and author of Collect the Cash, who works with small and medium-sized IT and Software companies. Dee is the founder of BCS Solutions. Dawn and Dee talk about some strategies, statistics, and why you shouldn't be leaving the money that you've earned out into the ether and never get it in the bank. In this episode… Who is Dee and whom does she serve? (00:57). Why don't you think people wanna talk about how to get paid (1:18) We happen to know statistically there are a ton of entrepreneurs who don't actually track the money in the cash flow and they just kind of take it as it comes instead of doing things like projections. What are your thoughts? (3:25) Give everyone the statistic, how much money on average are businesses leaving out there (5:12) Say somebody's listening in and they're like “Oh yeah I actually never got paid by someone”, How do we figure out where our money is? (6:58) Some other industries have cash on delivery and those sorts of things, let's just say that they transfer over and start doing business-to-business sales, how you might invoice a business versus a consumer? (10:03) Maybe the address we're doing business with is the place we should be sending the invoice to? (12:48) We should not just be throwing these invoices in the trash (16:26) Let's say something really did go sideways in the performance of the agreement, if that's the reason that someone's not paying you, how do you approach that conversation? (18:48) Let's say that there were supposed to be 6 payments and they made 4 and they stopped paying you. Is this just an additional invoice or is this a deeper conversation about why an ongoing payment was stopped? (21:49) Dee Bowden’s Information. Website: www.collectthecash.biz YouTube: https://www.youtube.com/@deebowden4050 Instagram: www.instagram.com/deecollects Facebook: www.facebook.com/Collectthecash.biz/ LinkedIn: www.linkedin.com/in/deebowden/ Dawn’s Website: https://dawnkkennedy.com/ Links and Freebies- https://dawnkkennedy.com/free/ In-Depth Information, Tips, and Strategies- https://dawnkkennedy.com/blog/ Thanks for listening. If you liked what you heard and want more, please like us on Facebook https://www.facebook.com/dawnkkennedymentor Follow us on Instagram https://www.instagram.com/dawnkkennedyxo Order Dawn’s book, The Profit Accelerator for Small Business The Profit Accelerator for Small Business: Kennedy, Dawn: 9781736208601: Amazon.com: Books

Dawn talks with Trish Springsteen, an exceptional Get Known Be Seen Specialist and Personal Branding Strategist, renowned as Australia's Leading Expert in Empowering Introverts and Founder of Purple Unicorn® Marketing Academy. Dawn and Trish talk about how you can get more visible and make a bigger impact and more importantly why you should do that. In this episode… Who is Trish and whom does she serve? (00:56). Can we talk about the idea that if you can't be seen you can't have an impact (1:41). What do you mean by a lack of belief? (4:48). Do you believe that there is a market for every person and that there are absolutely always going to be people that you can serve that nobody else can serve? (7:28). How do we get the message right to get to the people that we are truly meant to work with? (9:13) If I have to be so specific with language and things how can I do posts on articles or social media to get visible and actually put content out, if you saying we should also be solution-oriented for each of those particular audiences we serve? (13:49). For some people listening in who either haven't found that unique selling position or they haven't found a way to bring their unique message out what are some things that they can do to start to sit down and really kind of get clear? (19:50) How many times do people use shiny object syndrome as a reason not to become more visible? (25:05) What is the algorithm like on LinkedIn? (14:48). LinkedIn is really all about good quality professional content (16:42) Trish Springsteen’s Information. Email: trish@trishspringsteen.com Website: www.trishspringsteen.com Book a free conversation with Trish: www.calendly.com/trischel/conversation Facebook: https://www.facebook.com/Trischel https://www.facebook.com/trishspringsteenauthor https://www.facebook.com/trishspringsteenspeaking LinkedIn: http://www.linkedin.com/in/trishspringsteen/ Instagram: https://www.instagram.com/trishspringsteen/ Youtube: http://bit.ly/TrishTalks Dawn’s Website: https://dawnkkennedy.com/ Links and Freebies- https://dawnkkennedy.com/free/ In-Depth Information, Tips, and Strategies- https://dawnkkennedy.com/blog/ Thanks for listening. If you liked what you heard and want more, please like us on Facebook https://www.facebook.com/dawnkkennedymentor Follow us on Instagram https://www.instagram.com/dawnkkennedyxo Order Dawn’s book, The Profit Accelerator for Small Business The Profit Accelerator for Small Business: Kennedy, Dawn: 9781736208601: Amazon.com: Books

Dawn talks with Sophie Lechner, she helps mission-driven entrepreneurs find their audience on LinkedIn and engage with them so they can spread their message and grow their business. Over the last 20 years, her activity on LinkedIn has led to speaking engagements in the US and abroad, podcast invitations, finding clients and JV partners, and even an interview in Forbes. Dawn and Sophie talk about all things LinkedIn and how to maximize your use of the platform to benefit your business and your own personal growth. In this episode… Who is Sophie and whom does she serve? (00:54). Why LinkedIn instead of Facebook? (1:26). As a business owner, why am I going to LinkedIn? (2:22). Use of LinkedIn for networking and education across industries (3:49). Let's talk about another thing that I think would be maybe unique to LinkedIn that may not be as unique to Facebook and that would be business-to-business sales rather than generating a business-to-consumer relationship(6:04) Optimizing your LinkedIn (6:23). Say that I am looking for people to hire in my business, is there a thing where it will recommend you for different types of experiences and skills? (11:05) What about businesses or joining groups or any of those things, are those things we should be doing? (13:31) What is the algorithm like on LinkedIn? (14:48). LinkedIn is really all about good quality professional content (16:42) Sophie Lechner’s Information. Website: https://themagnetmodel.com LinkedIn:https://www.linkedin.com/in/sophielechner/ Instagram: https://www.instagram.com/sophiemagnet/ Dawn’s Website: https://dawnkkennedy.com/ Links and Freebies- https://dawnkkennedy.com/free/ In-Depth Information, Tips, and Strategies- https://dawnkkennedy.com/blog/ Thanks for listening. If you liked what you heard and want more, please like us on Facebook https://www.facebook.com/dawnkkennedymentor Follow us on Instagram https://www.instagram.com/dawnkkennedyxo Order Dawn’s book, The Profit Accelerator for Small Business The Profit Accelerator for Small Business: Kennedy, Dawn: 9781736208601: Amazon.com: Books

Dawn talks with Rich Life, an Innate Wellness Guide that helps overthinkers get out of their own way so they can experience mental peace and fresh ideas. He is an educator and coach with more than 10 years of experience, Rich uses metaphor and in-the-moment wisdom to guide clients and audiences. Dawn and Rich talk about listening to your intuition in your business. In this episode… Who is Rich Life and whom does he serve? (00:53). Overthinking and how that can block you and your emotions (1:33). How can we get to our intuition (2:29). How do we differentiate between the intuitive heads and the intuition and what creates a good business gut from making decisions emotionally? (4:30). How do we separate the shoulds in decision-making that could be holding us back from the everyday average shoulds that keep the operations moving forward?(6:04) Using intuition to help us filter out where we should be going next, what is the order of operations from your perspective? (9:33). Is it true that sometimes intuition may not have this external evidence of it showing up immediately in tangible form in your business like on a balance sheet? (13:22) What are some of the things that we should be doing to check in with our intuition and get that next step of guidance? (15:16) How do we get to that place of confidence in our intuition and our ability to listen in spite of what external things are doing at the time? (18:00). How can we start to address this day to day habits of thinking (24:30) Rich Life’s Information. YouTube: https://www.youtube.com/channel/UCm3MK-dNSxf7eqGdvgeNn7Q Facebook: https://www.facebook.com/profile.php?id=100065301078255 Instagram: https://www.instagram.com/richliferealization/ Threads: https://www.threads.net/@richliferealization LinkedIn: https://www.linkedin.com/in/richliferealization/ Email: richliferealization@gmail.com Dawn’s Website: https://dawnkkennedy.com/ Links and Freebies- https://dawnkkennedy.com/free/ In-Depth Information, Tips, and Strategies- https://dawnkkennedy.com/blog/ Thanks for listening. If you liked what you heard and want more, please like us on Facebook https://www.facebook.com/dawnkkennedymentor Follow us on Instagram https://www.instagram.com/dawnkkennedyxo Order Dawn’s book, The Profit Accelerator for Small Business The Profit Accelerator for Small Business: Kennedy, Dawn: 9781736208601: Amazon.com: Books

Dawn talks with Chrissy Bernal, the strategic genius behind "Be a Better Brand". She uses proven storytelling/Marketing Frameworks and strategic PR to help brands grow with Intention and less stress. Dawn and Chrissy talk about PR and actual practical applications for PR in your business. In this episode… Who is Chrissy and whom does she serve? (01:00). What is third-party authority and why it's important (1:38) How do we start to cultivate and develop the publicity and the community things that we need in order to get that third-party authority(3:36) For multi passion, entrepreneurs people who have started multiple businesses, or people who have evolved in business and their brand has evolved maybe they've launched something different this year that they didn't have three years ago, How do we make sure that our message is exactly what it needs to be when we do have kind of all this stuff in the background that maybe we want to talk about? (5:29) How do we find the time to go out there and cultivate PR and what are your thoughts on people paying to place articles? (7:25) As a smaller business owner and as a publicist, what are your thoughts on this for maybe some great products that do need exposure where they would be able to get an evaluation, do they take any product or do they have at least two in the evaluation and then put forward the ones that they truly like and would use themselves? (13:05) What are your thoughts on influencer marketing or publicity (16:20) How can an average company that doesn't have a publicist or someone with a publicity background, where would we find time for that PR? Is this something that you know you can do for an hour a month? an hour a week? Let's say we've clarified our message, what's next and how long would we need to wait to take action (18:56) Maybe that's why people would rather invest in ad spend or invest in other traditional marketing where there are metrics.. (24:59) Ads and PR are both part of the puzzle it's really not a either-or situation it's you should be doing both..(27:38) Chrissy Bernal’s Information. Instargam: https://www.instagram.com/chrissybernal/ Instargam: https://www.facebook.com/Chrissybernal/ LinkedIn: https://www.linkedin.com/in/chrissybernal/ Twitter: https://twitter.com/ChrissyBernal Website: www.beabetterbrand.com Dawn’s Website: https://dawnkkennedy.com/ Links and Freebies- https://dawnkkennedy.com/free/ In-Depth Information, Tips, and Strategies- https://dawnkkennedy.com/blog/ Thanks for listening. If you liked what you heard and want more, please like us on Facebook https://www.facebook.com/dawnkkennedymentor Follow us on Instagram https://www.instagram.com/dawnkkennedyxo Order Dawn’s book, The Profit Accelerator for Small Business The Profit Accelerator for Small Business: Kennedy, Dawn: 9781736208601: Amazon.com: Books

Dawn talks with Carla Moats, a fractional CFO and finance and strategy coach for female business owners who want wildly profitable businesses that they love. She's spent over 30 years as a financial and strategic advisor to companies from 6-figure to 9-figures. Dawn and Carla talk about profit leaks. In this episode… Who is Carla and whom does she serve? (00:56). What do you mean about chasing vanity amounts of money or vanity metrics (1:22). Some people don't really know where their money is going at all. Can we explore that (2:50). Knowing your cash flow. How do we figure that out (5:26). What are some of the ways where we may actually be overspending or losing money and not even realizing it (7:20). Spending too much because of not knowing what it's costing you to produce things (11:40). How often do we want to look at these individual lines of the things that we offer? (13:55) Let's talk about something else that you work with clients on and that's their mindset around the idea of profit (17:48) Let's talk about profit leaks around things that seem to be doing OK but maybe aren't optimized (20:44). When you first meet with business owners, how many of them have a list of expenses whether they're annual or monthly ready and available that they do take the time to look at (22:38) What is the resistance that you hear most often about why their financial house doesn't have to necessarily be in order but at least you know has some structure(24:13) Once you get these leaks closed, what is the potential to do with all of this extra what we'll call found money (26:45) Carla Moats’s Information. Website: http://www.carlamoats.com YouTube: https://www.youtube.com/@PurposefulProfit Facebook: https://www.facebook.com/carlamoatscoaching Instagram: https://www.instagram.com/carlamoatscoaching/ LinkedIn: https://www.linkedin.com/in/carlamoats/ Podcast: http://www.carlamoats.com/podcast Dawn’s Website: https://dawnkkennedy.com/ Links and Freebies- https://dawnkkennedy.com/free/ In-Depth Information, Tips, and Strategies- https://dawnkkennedy.com/blog/ Thanks for listening. If you liked what you heard and want more, please like us on Facebook https://www.facebook.com/dawnkkennedymentor Follow us on Instagram https://www.instagram.com/dawnkkennedyxo Order Dawn’s book, The Profit Accelerator for Small Business The Profit Accelerator for Small Business: Kennedy, Dawn: 9781736208601: Amazon.com: Books

Dawn talks with Leticia Francis, the Market Research Strategist for female coaches and consultants who are ready to take their business to the next level and make some serious bank. Dawn and Leticia talk about market research and how we can do it to benefit our business. In this episode… Who is Leticia and whom does she serve? (00:56). What information should we be doing and how should we be getting it (1:53) What information would I want to consider from my records or my past posts or whatever to kind of figure out if I've evolved past that what's important to consider today(5:34) What do you recommend as far as going back and revisiting market research not just because you're maybe launching something new but because maybe you can serve in a different way? (7:55) What are we talking about continuous ongoing process? (10:28) When we should be looking at what our competitors are doing and maybe not doing because maybe the way that they're delivering something or the way that they're presenting something is actually not going to be something that would be a good fit for us? (13:10) What do I do with all the information I gathered? How do I not get overwhelmed if this is a daily or a weekly thing I kind of figure sitting here listening I'm gonna find a lot of things that I would need to do. (16:23) For somebody who hasn't even researched their competitors or anything in a couple of years where would we start? (20:16) If you let the data lead you then there's less room for error (24:15) Leticia Francis’s Information. Website: insightfulmarketresearchsolutions.com YouTube: https://www.youtube.com/@marketresearchmastery Instagram: https://www.instagram.com/marketresearchsolutions/ Facebook: https://www.facebook.com/leticia.r.francis LinkedIn: https://www.linkedin.com/in/Leticia-f/ Dawn’s Website: https://dawnkkennedy.com/ Links and Freebies- https://dawnkkennedy.com/free/ In-Depth Information, Tips, and Strategies- https://dawnkkennedy.com/blog/ Thanks for listening. If you liked what you heard and want more, please like us on Facebook https://www.facebook.com/dawnkkennedymentor Follow us on Instagram https://www.instagram.com/dawnkkennedyxo Order Dawn’s book, The Profit Accelerator for Small Business The Profit Accelerator for Small Business: Kennedy, Dawn: 9781736208601: Amazon.com: Books

Dawn talks with Anne Leah Mauro Shick, Certified Director of Operations & Vetted ClickUp Consultant and the owner of Anne Leah & Co. She is now focused on helping entrepreneurial couples get out of the hamster wheel of running a business to create a lasting legacy. Dawn and Anne Leah talk about Quarterly Planning. Dawn and Anne Leah we're going to give some .tips and strategies to get your quarterly planning In this episode… Who is Anne Leah and whom does she serve? (1:10). Let's just talk about the roles and responsibilities audit (2:10). With the lead into this idea of quarterly planning, how often do you think people should assess the roles and how they're being done in their business? (3:36). How making sure we're assessing those team roles and responsibilities in the light of doing an actual strategic plan is often overlooked (4:42). What are the other areas that we need to look at inside strategic planning before we sit down with a pen and paper? (8:43). So inside the quarterly planning, what should we be planning for or on versus something like when somebody says strategic plan what does this one need to look like and what is the end result we're trying to get to? (12:40). What can we do for a quick win in a backlog project, what kinds of things could we consider quick wins if it's not necessarily tied to increasing revenue? (14:51) When we first started doing the episode planning that freedom and scalability are reliant 100% on having these things in place but I'm thinking in my head what is the additional time commitment or is there an additional time commitment or is this something that once you put it into practice it just becomes something you do? (19:03) Let's talk about building in maybe some flexibility or someplace where an opportunity comes up that wasn't on your radar last quarter things like that, how do we build this plan so that we can also respond appropriately to market changes or opportunities (23:14). Anne Leah’s Information. Website: https://anneleah.co/ YouTube: https://www.youtube.com/@fuelyourlegacy Facebook: https://www.facebook.com/groups/fuelyourlegacyvip Instagram: https://www.instagram.com/anneleahco/ LinkedIn: https://www.linkedin.com/in/anne-leah-shick/ Dawn’s Website: https://dawnkkennedy.com/ Links and Freebies- https://dawnkkennedy.com/free/ In-Depth Information, Tips, and Strategies- https://dawnkkennedy.com/blog/ Thanks for listening. If you liked what you heard and want more, please like us on Facebook https://www.facebook.com/dawnkkennedymentor Follow us on Instagram https://www.instagram.com/dawnkkennedyxo Order Dawn’s book, The Profit Accelerator for Small Business The Profit Accelerator for Small Business: Kennedy, Dawn: 9781736208601: Amazon.com: Books

Join us for a journey like no other as we mark a significant milestone – our 100th episode! It's been an incredible ride filled with invaluable insights, game-changing conversations, and boundless inspiration. In this special episode, we're revisiting the Top 3 Most Downloaded Episodes that have left an indelible mark on our community. In this episode… Why does “The Profit Accelerator Podcast” exist? (01:27) Top3(Ep.35-"Scaling a Business and Winning a Walmart Contract" with Leanna Gantt)How Leanna went from wholesale orders to carried in Wal-Mart (2:57) Wal-Mart chose TookTake among 14,000 applicants in their Open Call. (5:50) How all that made Leanna feel (6:46) Top2(Ep.41- "Why You Need a Brand Management Plan" with Marie Miller)Why does every business need a brand management plan and what does having one do for brand consistency? (8:20) Your business is your baby and the brand management plan details how to take care of it.(11:48) Top1(Ep.40-"The Science of Intuition " with James M. Powell) Why we don't learn Intuition in business school? (14:25) What is intuition? Where does it come from and Why do we need to have it? (16:14) What is the way that we tap back into intuition?(17:31) I’m an extremely intellectual guy…(18:49) Dawn’s Website: https://dawnkkennedy.com/ Links and Freebies- https://dawnkkennedy.com/free/ In-Depth Information, Tips, and Strategies- https://dawnkkennedy.com/blog/ Thanks for listening. If you liked what you heard and want more, please like us on Facebook https://www.facebook.com/dawnkkennedymentor Follow us on Instagram https://www.instagram.com/dawnkkennedyxo Order Dawn’s book, The Profit Accelerator for Small Business The Profit Accelerator for Small Business: Kennedy, Dawn: 9781736208601: Amazon.com: Books

Dawn talks with Wanda Allen, an International speaker, coach, corporate trainer, author, and award-winning business owner. She's the author of Follow Up Savvy and Follow Up Sales Strategies. She's an expert in helping entrepreneurs, business owners, and sales professionals increase pipelines, improve sales performance and strengthen relationships by developing strong follow-up skills. Dawn and Wanda talk about follow-up. In this episode… Who is Wanda and whom does she serve? (0:44). Can we talk about the resistance to follow-up that you see before we convert people doing it (1:23) People who feel that they should be closing on the first time so in other words they think well if they really need it or they really want it. It would have just already been a done deal and so they actually maybe take them off the list what are your thoughts around that mindset? (3:59) How would you know how long your buy cycle is or your sales cycle in your industry? How could you find that out? (6:41) How do we follow up? What do we have to do and how can we be in deep service and make these follow-ups valuable to the buyer? (9:03) What are the likelihoods that you can get on the phone with somebody you'll have a conversation with instead of sending them 100 million calendar invites? (12:19) How effective do you think those scripts are in writing out and training yourself or having cards or bullet points or something to give yourself a direction to at least start the conversation? (13:20) How people should keep a solid leads list (15:41) You're keeping notes and you're starting to see five touches 8 touches 12 touches and you're still not getting a response, what do you do then? (16:50) There's also been marketing research done that shows it takes nine times to have automatic recall for name recognition (20:51) Wanda’s Information. website: https://followupsalesstrategies.com/ FB: https://www.facebook.com/FollowUpSalesStrategies IG: https://www.instagram.com/followupsalesstrategies/ Linkedin: https://www.linkedin.com/in/wandaallen/ Youtube: https://www.youtube.com/@FollowUpSalesStrategies Dawn’s Website: https://dawnkkennedy.com/ Links and Freebies- https://dawnkkennedy.com/free/ In-Depth Information, Tips, and Strategies- https://dawnkkennedy.com/blog/ Thanks for listening. If you liked what you heard and want more, please like us on Facebook https://www.facebook.com/dawnkkennedymentor Follow us on Instagram https://www.instagram.com/dawnkkennedyxo Order Dawn’s book, The Profit Accelerator for Small Business The Profit Accelerator for Small Business: Kennedy, Dawn: 9781736208601: Amazon.com: Books

Dawn talks with Courtney Andersen, a sober life coach, podcast host, and author. She is the founder of Sober Vibes and National Sober Day. She helps high-achieving women quit drinking alcohol and thrive in sobriety. Dawn and Courtney talk about culturally how we associate alcohol and business and success In this episode… Who is Courtney and whom does she serve? (1:00). What are your thoughts about culturally how we associate alcohol and business and success? (1:43) Very interesting when you said “It's the one substance you have to defend yourself against” can you explain that?(2:43) Do you think there's an expectation that we're supposed to have an alcoholic beverage when we hit certain vinyl stones in business (3:52) Did you include drinking alcohol in any way to try to find the people who were like you or is it just because this is where I am and this is who I am and this is part of my daily routine? (6:52) What about the opposite of this what about the people who are closet drinkers because they're using it to cope when does that become a problem? (8:52) So you started National Sober Day. What can you tell me about that? What was that like? (11:34) What are some warning signs that we should be watching out for especially if we are business owners? (15:25) Let's say that somebody's out there in the audience now and they're asking themselves those questions what do we do next? (18:47) Alcohol hinders your growth (23:25) Courtney’s Information. Website- https://www.courtneyrecovered.com IG- https://www.instagram.com/sober.vibes TT- https://www.tiktok.com/@sobervibesofficial FB- https://www.facebook.com/sobervibes Podcast- https://www.courtneyrecovered.com/podcast Pre-order book- https://www.courtneyrecovered.com/sober-vibes-pre-order Free 30-day sober, not boring calendar- https://www.courtneyrecovered.com/opt-in Work with Courtney- https://www.courtneyrecovered.com/8-weeks-sobriety-support-next-level-sobriety Dawn’s Website: https://dawnkkennedy.com/ Links and Freebies- https://dawnkkennedy.com/free/ In-Depth Information, Tips, and Strategies- https://dawnkkennedy.com/blog/ Thanks for listening. If you liked what you heard and want more, please like us on Facebook https://www.facebook.com/dawnkkennedymentor Follow us on Instagram https://www.instagram.com/dawnkkennedyxo Order Dawn’s book, The Profit Accelerator for Small Business The Profit Accelerator for Small Business: Kennedy, Dawn: 9781736208601: Amazon.com: Books

Dawn talks with Gabrielle Juliano-Villani, a licensed clinical social worker, consultant, coach, entrepreneur, and educator based in Sarasota, Fl. She has been in the mental health field for over a decade specializing in stress, chronic health conditions, and trauma. After realizing her own burnout in 2021, she sold her thriving group practice and made it her mission to educate others on the impact stress has on our everyday lives. Dawn and Gabrielle talk about burnout, preventing burnout, figuring out if you're in burnout, and how not to stay stuck up there. In this episode… Who is Gabrielle and whom does she serve? (0:48). So your story is pretty incredible about you scaling your business and selling it when you realize you were in burnout. Can you tell us about that? (1:18) So, I want to start with the idea that you ran your numbers, you said this is not enough and you did that help with your burnout situation when you tabled it? (6:20) How did you discuss either with yourself or other people, whatever the idea of walking away in light of or in spite of the sunk cost in time, money, and energy, and that the burnout was stronger than what you had invested? (8:54) Can you help us kind of decipher between regular business frustrations, a down cycle kind of an off month? So I mean, do we want to wait till we get to that place? Is that the indicator that we need to walk away? (12:04) Did any of that kind of either external judgment or internal fear of that type of judgment keep you there longer than you Probably would have been? (15:54) So when you walked away and you realized, OK, not my circus, not my monkeys anymore, Then what did you do? How did your mindset adjust? What were you thinking? How did you find your next thing? (17:26) If you are regretting, resenting, and apathetic and everything else maybe you're actually doing more harm than good to your business and brand. Do you agree? (20:23) Where can everybody find you? (23:33) Gabrielle’s Information. website: gabriellejulianovillani.com IG: instagram.com/gjvconsulting Linkedin: https://www.linkedin.com/in/gabriellejulianovillani/ TikTok: tiktok.com/@gabriellejulianovillani Youtube: youtube.com/@gabriellejulianovillani Dawn’s Website: https://dawnkkennedy.com/ Links and Freebies- https://dawnkkennedy.com/free/ In-Depth Information, Tips, and Strategies- https://dawnkkennedy.com/blog/ Thanks for listening. If you liked what you heard and want more, please like us on Facebook https://www.facebook.com/dawnkkennedymentor Follow us on Instagram https://www.instagram.com/dawnkkennedyxo Order Dawn’s book, The Profit Accelerator for Small Business The Profit Accelerator for Small Business: Kennedy, Dawn: 9781736208601: Amazon.com: Books

Dawn talks with Christine Clifton, Professional Growth Catalyst, Conscious Conversation Skills Trainer & Speaker, Career-Change Consultant, Business Development Advisor, HR Consultant, and Author of three books: “Get Ready. Get Set. Flow…”, “You don’t have to shout to Stand Out”, and “Your Spirit at Work”. Christine Clifton teaches mindful company professionals and service entrepreneurs to Say what they need to Say and Get where they want to Go – so they have the freedom, fulfillment, and flow in their life that they deserve. Dawn and Christine talk about the importance of evolving as a person who just happens to be running a business. In this episode… Who is Christine and whom does she serve? (0:53). Were talking about reassessing yourself and where you are in your business, how often do we actually do that and how often should we be doing that? (1:43) So what are the types of things we should be evaluating so more than just let's say time management or balance what specifically do we need to look at inside ourselves to see if something actually fits anymore? (3:33) So what kinds of resources or personal development types of things could we be looking at that are not necessarily on that top ten reads for entrepreneurs list that everybody gets on audible every month where do we find these kinds of things what should we be looking to explore for ourselves? (7:22) So, let's talk a little bit about the impact on results on your business overall when we take the time to actually implement this process and review these things and make sure that we are being in tune to our evolution. (14:06) Tell us how everyone can find you and connect with you and learn more about what you do. (20:17) Christine’s Information. Website- https://christineclifton.com/christine/ LinkedIn- https://www.linkedin.com/in/cclifton/ Facebook- https://www.facebook.com/MindfulBusinessMatters/ Youtube: https://www.youtube.com/channel/UC4G47CZgKSf-CzMJPgSzf5Q/featured Dawn’s Website: https://dawnkkennedy.com/ Links and Freebies- https://dawnkkennedy.com/free/ In-Depth Information, Tips, and Strategies- https://dawnkkennedy.com/blog/ Thanks for listening. If you liked what you heard and want more, please like us on Facebook https://www.facebook.com/dawnkkennedymentor Follow us on Instagram https://www.instagram.com/dawnkkennedyxo Order Dawn’s book, The Profit Accelerator for Small Business The Profit Accelerator for Small Business: Kennedy, Dawn: 9781736208601: Amazon.com: Books

Dawn talks with Kimberly Tara, CPA, CTC, is a wife, mom to 4 little kids, and a multi-passionate entrepreneur. As a Tax Strategist & Business Growth Advisor, Kimberly & her team partner with CEO Mom Service Providers to maximize revenues, reduce taxes, build wealth, and create a legacy. Dawn and Kimberly talk about profits, revenue, Financial comparitinits, and how we can actually stop you from growing into your vision. Dawn and Kimberly we're going to give some tips and strategies to make sure that your profit is growing and not just your top line. In this episode… Who is Kimberly and whom does she serve? (1:01). A lot of business owners right up front are trying to drive the top line rather than the bottom line. Can you explain the difference between the two and where we might see somebody who is generating the top line but not keeping the bottom line? (3:45). Profit-first strategy (5:52). Let's dive into Financial comparitinits, the marketing that we see for different things, return on investment and profitability, and why each one of these needs to be addressed for you to actually be able to thrive. (11:05). You end up while you're generating all of that revenue and all of that money. If you're not keeping any, what are you working for? Have you had that conversation with people? (15:40). What was that doing to your mindset when you're looking at other people who quote maybe more successful even if you don’t really know behind the scene what they're actually keeping? (19:45). So now let's go ahead and talk strategic reinvestment, let's talk calculated risk, let's talk return on investment. What do we need to be looking at? (23:33) So let's talk about how you've decided to decrease your profit margin instead of leveraging that. (27:40) Where can people find you? Learn more about you and your practice. (37:15). Kimberly’s Information. Website- https://www.taracpafirm.com/ Youtube- https://www.youtube.com/@kimberlytara5456 Instagram: https://www.instagram.com/taracpafirm/ Facebook- https://www.facebook.com/KimberlyTaraLLC Dawn’s Website: https://dawnkkennedy.com/ Links and Freebies- https://dawnkkennedy.com/free/ In-Depth Information, Tips, and Strategies- https://dawnkkennedy.com/blog/ Thanks for listening. If you liked what you heard and want more, please like us on Facebook https://www.facebook.com/dawnkkennedymentor Follow us on Instagram https://www.instagram.com/dawnkkennedyxo Order Dawn’s book, The Profit Accelerator for Small Business The Profit Accelerator for Small Business: Kennedy, Dawn: 9781736208601: Amazon.com: Books