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The Profit Accelerator Podcast

Business & Economics Podcasts

You're in business to bring your gifts and talents to the world. It isn't easy. It takes grit and commitment, and this show is here to help. Each week Dawn Kennedy, attorney, author, mentor, and CEO of a growing coffee company, shares interviews with tips and strategies, on the topics you need to help you run the small business you love more successfully. And to keep more profit in your small business. If you are a new or seasoned entrepreneur and want to learn about keeping more money in your business, making a bigger impact with your pursuit, and growing into your entrepreneurial vision, this is the podcast for you.

Location:

United States

Description:

You're in business to bring your gifts and talents to the world. It isn't easy. It takes grit and commitment, and this show is here to help. Each week Dawn Kennedy, attorney, author, mentor, and CEO of a growing coffee company, shares interviews with tips and strategies, on the topics you need to help you run the small business you love more successfully. And to keep more profit in your small business. If you are a new or seasoned entrepreneur and want to learn about keeping more money in your business, making a bigger impact with your pursuit, and growing into your entrepreneurial vision, this is the podcast for you.

Language:

English


Episodes

"Unleashing the Ripple Effect of Purposeful Business Impact" with Jess Sato

2/21/2024
Dawn talks with Jess Sato. Jess is passionate about helping women globally use their unique skills, expertise, and voice to create opportunities for themselves and others. Dawn and Jess talk about your impact in your business. In this episode… Who is Jess Sato and whom does she serve? (00:55). Why should businesses be concerned about aligning their strategies with a larger social purpose mission, especially if they're primarily focused on serving their local community and may not fully understand the concept beyond basic sponsorships? (1:46) How can businesses shift towards broader social missions to attract more consumer support, and what factors should they consider during this transition? (4:41) How can businesses ensure authenticity and stay aligned with their mission while identifying their core purpose, especially if they're not initially aware of it? (9:42). Businesses can recognize that even small local actions can have a substantial impact, independent of engaging in large-scale initiatives or grand gestures. (13:52) As a business owner benefiting from the community, there's a duty to give back and contribute to circulating goodness beyond personal impacts. (16:32) There's been a big shift in consumer values towards experiences over products and considering broader impacts, emphasizing the need for businesses to align with social causes even if it hasn't been a priority before.” (19:39) How can individuals balance their personal values with their business's involvement in social causes, especially if they prefer to keep certain aspects separate? (22:19) Jess Sato’s Information. Website: http://www.jessicasato.com/ Linkedin: http://www.linkedin.com/in/jess-sato IG: http://www.instagram.com/jessicasatocoach FB: https://www.facebook.com/JessicaSatoConsulting/ Dawn’s Website: https://dawnkkennedy.com/ Links and Freebies- https://dawnkkennedy.com/free/ In-Depth Information, Tips, and Strategies- https://dawnkkennedy.com/blog/ Thanks for listening. If you liked what you heard and want more, please like us on Facebook https://www.facebook.com/dawnkkennedymentor Follow us on Instagram https://www.instagram.com/dawnkkennedyxo Order Dawn’s book, The Profit Accelerator for Small Business The Profit Accelerator for Small Business: Kennedy, Dawn: 9781736208601: Amazon.com: Books

Duration:00:29:02

“When the Shit Hits the Fan” with Shelley Settles

2/14/2024
Dawn talks with Shelley Settles. Shelley is a Mentor and coach at Mentor 4 Breakthrough. She helps people, break through those blockages, those suppressed emotions that keep us trapped in that same pattern so that we can alter the results that we get in our relationships and our health and in our business. Dawn and Shelley talk about the spiritual side, what is affecting your peace, your stress, your confidence, and what happens when truly shit hits the fan. In this episode… Who is Shelley Settles and whom does she serve? (1:03). Success being your birthright. And if you're not aware of that, especially on the spiritual side, what that can do to your ability to make decisions, particularly when things are stressful. (2:01) How can embracing the awareness of an internal spiritual relationship, separate from religious aspects, contribute to making better decisions, guiding one's life, accessing intuition, and ultimately achieving success, regardless of external circumstances? (4:07) How can people shift from habitual negative reactions to challenges, like financial setbacks or employee departures, towards a more balanced and intuitive mindset that fosters effective problem-solving? (6:35) In all of those conversations you had with yourself, you never once mentioned the person who actually committed the fraud. Why is that? Why don't we do that? (19:50) When we are able to work through unforgiveness, when we're able to work through our own paradigms, our own shortcomings, what happens is we find ourselves standing a little taller, and we feel lighter. (25:37) It is very important that we feel healthy enough to admit to ourselves that we're going to have good days, we're going to have bad days. (30:30) Shelley Settles’ Information. FB: https://www.facebook.com/shelley.a.settles IG: https://www.instagram.com/mentor4breakthrough Website: https://shelleyaudettesettles.com/ Linkedin: https://www.linkedin.com/in/shelleyaudettesettles/ Email: mentor@ShelleyAudetteSettles.com Dawn’s Website: https://dawnkkennedy.com/ Links and Freebies- https://dawnkkennedy.com/free/ In-Depth Information, Tips, and Strategies- https://dawnkkennedy.com/blog/ Thanks for listening. If you liked what you heard and want more, please like us on Facebook https://www.facebook.com/dawnkkennedymentor Follow us on Instagram https://www.instagram.com/dawnkkennedyxo Order Dawn’s book, The Profit Accelerator for Small Business The Profit Accelerator for Small Business: Kennedy, Dawn: 9781736208601: Amazon.com: Books

Duration:00:38:59

"Content Mastery Unveiled: The Science of Authentic Marketing" with Amy Hagar

2/7/2024
Dawn talks with Amy Hagar, an Organic Marketing Mentor and Co-Founder of The Content Personality® Club. She uses her years of experience and expertise to help service-based business owners around the world grow businesses they love at Joyful Business Revolution™. Dawn and Amy talk about the best way for you to do marketing In this episode… Who is Amy Hagar and whom does she serve? (00:58). What is a content personality and how are there five of them? (1:39) When you come up with these personalities and the people themselves are grading themselves, does this mean that I will connect best with other video personalities, or would I connect best with other types of personalities? (7:45) Could there be a link between people resonating with a message and their preferred content consumption method, influencing how we present information to connect with our audience? (10:21). Conversion and results versus the awareness type marketing, (13:27) Is the approach you're advocating more about being platform-agnostic in messaging style and then identifying where your ideal audience is, as opposed to starting with assumptions about platforms like LinkedIn, Facebook, or Instagram? (14:47) “We've been casting too wide of nets in our marketing, and we've been trying to fish in an ocean.” (17:08) Where can people find out more about you? (21:25) Amy Hagar’s Information. Quiz: https://joyfulbusinessrevolution.com/quiz/ FB: https://www.facebook.com/amy.hager.58/ Linkedin: https://www.linkedin.com/in/amy-hager-cae-iom-393493a/ Dawn’s Website: https://dawnkkennedy.com/ Links and Freebies- https://dawnkkennedy.com/free/ In-Depth Information, Tips, and Strategies- https://dawnkkennedy.com/blog/ Thanks for listening. If you liked what you heard and want more, please like us on Facebook https://www.facebook.com/dawnkkennedymentor Follow us on Instagram https://www.instagram.com/dawnkkennedyxo Order Dawn’s book, The Profit Accelerator for Small Business The Profit Accelerator for Small Business: Kennedy, Dawn: 9781736208601: Amazon.com: Books

Duration:00:24:18

"Accelerating Entrepreneurial Success through the Power of Hypnotherapy" with Christina Woods

1/31/2024
Dawn talks with Christina Woods. Christina helps smart, capable women (and men) free themselves from the patterns keeping them stuck by re-writing their subconscious programming. She uses hypnotherapy, coaching, and energy healing to help you write new stories and forge new neural pathways for real, lasting, positive change. Dawn and Christina talk about hypnotherapy. In this episode… Who is Christina Woods and whom does she serve? (1:03). Understanding Hypnotherapy. What is it and why is it so helpful (2:18) Challenges in Changing Belief Systems. If they become aware of a habit, thought pattern, or belief system that's not serving them, what do people usually try to do first? (4:13) Overcoming Limiting Beliefs. The role of hypnotherapy in overcoming limiting beliefs. (6:22) Your subconscious doesn't know how old you are. This also means that your subconscious doesn't really know how long you've had this belief either. Is this why hypnotherapy can be such a quick kind of short circuit to changing that behavior? (8:25) These thoughts, behaviors, patterns, or whatever at the time they formed were serving you in some way. They may not be serving you now or they may be limiting beliefs now. But when they started they were there to serve you. (10:41) Our subconscious mind and our beliefs create a blueprint and then our actions follow the blueprint(19:17) Reflecting on past decisions with compassion and understanding. (21:18) Christina Woods’s Information. New Website: https://christinalwoods.com/ Facebook: https://www.facebook.com/christinalwoodsvaron/ Instagram: https://www.instagram.com/christina.lwoods/ LinkedIn: https://www.linkedin.com/in/christinalwoodsvaron/ New Email: christina@christinalwoods.com Dawn’s Website: https://dawnkkennedy.com/ Links and Freebies- https://dawnkkennedy.com/free/ In-Depth Information, Tips, and Strategies- https://dawnkkennedy.com/blog/ Thanks for listening. If you liked what you heard and want more, please like us on Facebook https://www.facebook.com/dawnkkennedymentor Follow us on Instagram https://www.instagram.com/dawnkkennedyxo Order Dawn’s book, The Profit Accelerator for Small Business The Profit Accelerator for Small Business: Kennedy, Dawn: 9781736208601: Amazon.com: Books

Duration:00:24:59

"From Solopreneur to CEO: Navigating the Unseen Dynamics of Growth and Relationships" with Dana Corey

1/24/2024
Dawn talks with Dana Corey. Dana is a business strategist and coach. She is an expert guide and confidante for high-performing entrepreneurs ready to step into the freedom their businesses can give them. Her approach combines nuts-and-bolts strategic business coaching with walk-beside-you partnership, helping you redefine success on your terms so you can own your role as CEO and live the life of your dreams. Dawn and Dana talk about an important distinction between being self-employed and having a team and stepping into that CEO role. In this episode… Who is Dana Corey and whom does she serve? (1:01). Distinction Between Self-Employed and CEO (1:51) Challenges in Transition (3:21) in changing our relationship or perception of our relationship with our company and going from self-employed to business owner, what are the first things that we need to do? (4:55) Overcoming Resistance to Delegation (6:56) Introspection and Building a Team (9:41) Transparency in Leadership (11:55) Empowering Teams through Transparency (16:01) Courage and Leadership (20:30) The challenge of determining business viability and how does that affect our ability to step into that CEO leadership? (24:41) Are we in that self-employed mindset as we're trying to figure out viability? Is the shift after Dana Corey’s Information. Website:https://danacorey.com FB: https://facebook.com/danacorey IG: https://www.instagram.com/danacoreycoaching/ LINKEDIN: https://linkedin/in/danacoreycoaching YOUTUBE: https://www.youtube.com/@DanaCoreyCoaching Twitter/X: https://twitter.com/DanaCoreyMRE Dawn’s Website: https://dawnkkennedy.com/ Links and Freebies- https://dawnkkennedy.com/free/ In-Depth Information, Tips, and Strategies- https://dawnkkennedy.com/blog/ Thanks for listening. If you liked what you heard and want more, please like us on Facebook https://www.facebook.com/dawnkkennedymentor Follow us on Instagram https://www.instagram.com/dawnkkennedyxo Order Dawn’s book, The Profit Accelerator for Small Business The Profit Accelerator for Small Business: Kennedy, Dawn: 9781736208601: Amazon.com: Books

Duration:00:33:55

"Mastering the Mind: Strategies to Overcome Overthinking” with Jennifer Schwytzer

1/17/2024
Dawn talks with Jennifer Schwytzer. Jennifer is a certified Life Coach and founded KINDfulness Coaching to help women ditch chronic stress and overwhelm to restore calm, productive order in their lives and careers. Jen has 17 years of experience as a social worker in both the medical and mental health field which allows her to bring a unique experience to her coaching practice. Dawn and Jennifer talk about overthinking. In this episode… Who is Jennifer Schwytzer and whom does she serve? (54.57). Defining Overthinking (2:04) Impact of Overthinking on Business (3:22) Difference Between Analytical Decision-Making and Emotional Overthinking (4:25) Does that mean we can even talk ourselves out of things that we made a decision on and have the data to support? (6:03) Overthinking can become a habit (6:56) Steps to Overcoming Overthinking: Acknowledgment (16:37) Identifying Areas for Improvement (17:57) Breaking Down Goals (19:19) Building Confidence and Mindset (20:55) Jennifer Schwytzer’s Information. Website: http://www.kindfulnesscoaching.com FB: https://www.facebook.com/kindfulnesscoaching IG: http://www.instagram.com/kindfulness_coaching LINKTREE: https://linktr.ee/jschwytzer Dawn’s Website: https://dawnkkennedy.com/ Links and Freebies- https://dawnkkennedy.com/free/ In-Depth Information, Tips, and Strategies- https://dawnkkennedy.com/blog/ Thanks for listening. If you liked what you heard and want more, please like us on Facebook https://www.facebook.com/dawnkkennedymentor Follow us on Instagram https://www.instagram.com/dawnkkennedyxo Order Dawn’s book, The Profit Accelerator for Small Business The Profit Accelerator for Small Business: Kennedy, Dawn: 9781736208601: Amazon.com: Books

Duration:00:23:14

"Mindset Mastery: Elevate Your Entrepreneurial Game” with Ryane LeCesne

1/10/2024
Dawn talks with Ryane LeCesne. Ryane helps high-achieving Black professional women increase their inner confidence, gain crystal clarity on their personal brands (without the need to people-please, put others first, or code-switch), and create the careers and small businesses of their dreams. Dawn and Ryane talk about mindset things around entrepreneurship, particularly around yourself and how you view yourself, and some things that you don't realize could be affecting your mindset and causing more problems than you should have to deal with. In this episode… Who is Ryane LeCesne and whom does she serve? (01:08). Why are imposter syndrome, perfectionism, and distraction considered the "big three" challenges that often overshadow high achievers and entrepreneurs in various aspects of their lives? (3:14). Distractionism isn't so much a mindset. (10:24). What are some key factors to consider in order to start closing the confidence gap, especially when pervasive influences may be reinforcing certain aspects that contribute to this gap? (13:01) 5% of who and what we are is done by the conscious mind (15:39) if you're not aware of that comparitinits, maybe is your belief system as you said, where are your standards coming from? (19:36). 98% of our thoughts are the same as yesterday's thoughts until the paradigm shifts (23:54) Ryane LeCesne’s Information. FB: www.facebook.com/InspireBrandConsulting IG: www.instagram.com/inspirebrandconsulting/ Twitter/X: https://twitter.com/InspireBrandCon YOUTUBE: www.youtube.com/channel/UC2R5E3A7UAH6UABkwo5yIDg/videos LINKEDIN: https://www.linkedin.com/in/ryanelecesne/ FREE QUIZ: What's Killing Your Confidence? www.inspirebrandconsulting.com FREE DISCOVERY CALL: www.inspirebrandconsulting.com/gift Dawn’s Website: https://dawnkkennedy.com/ Links and Freebies- https://dawnkkennedy.com/free/ In-Depth Information, Tips, and Strategies- https://dawnkkennedy.com/blog/ Thanks for listening. If you liked what you heard and want more, please like us on Facebook https://www.facebook.com/dawnkkennedymentor Follow us on Instagram https://www.instagram.com/dawnkkennedyxo Order Dawn’s book, The Profit Accelerator for Small Business The Profit Accelerator for Small Business: Kennedy, Dawn: 9781736208601: Amazon.com: Books

Duration:00:29:33

"Balancing Acts: Running Your Business While Growing Your Family” with Kristina and Herbert Heagh-Avritt

1/3/2024
Dawn talks with Kristina and Herbert Heagh-Avritt. Kristina and Herbert met in college and soon became inseparable. After 31 years of marriage and raising two sons they have combined their experience, passion, and knowledge to found Vibrant Family Education and the Brining Education Home podcast. Dawn, Kristina, and Herbert talk about your family and your business. In this episode… Who are Kristina and Herbert and whom do they serve? (01:14). How has the modern, busy lifestyle, particularly in entrepreneurship, affected the traditional practice of family dinners and imparting important values and education to children? (2:58). So we don't want our kids to know necessarily what's all going on, which can somehow be turned and interpreted as somehow not including them or not spending time with them in a way that maybe they felt supported. (5:51). What's happening in our schools is really bad right now. They're taking away the individual learning. They're taking away teaching to mastery. (9:00) So a lot of parents right now think that that's what homeschooling is like, That is not what homeschooling is like. That is what COVID schools were like. (13:11). What age-appropriate or when do you think it's time to bring people into the family business so that they can learn inside what's going on day to day? At what point do we actually start to kind of put some of this love of learning in their areas of passion into a productive way so that they can see a result or an outcome in the business. (16:15) Entrepreneurship is something that has really seemed to blossom over the last year or two, where kids are making baked goods at home because they get the license or they're making dog trades. I've seen several local, you know, 15, 16-year-old, dog treat makers, right? And things like that. So, how do we encourage that, even if that is not our core business? (17:46) Kristina and Herbert’s Information. FB: https://www.facebook.com/kristina.heaghavritt/ YOUTUBE: https://www.youtube.com/@Mrs.Heagh-Avritt PODCAST: https://www.bringingeducationhome.com/?fbclid=IwAR3zYImRty8_rNldfF_5LkFXA8O2oHcfsQlV0ZSPYvJtyxhWMtY9xHnc0mY https://www.instagram.com/KHeaghAvritt TWITTER/X:https://twitter.com/KHeaghAvritt LINKEDIN: https://www.linkedin.com/in/kristina-heagh-avritt/ Dawn’s Website: https://dawnkkennedy.com/ Links and Freebies- https://dawnkkennedy.com/free/ In-Depth Information, Tips, and Strategies- https://dawnkkennedy.com/blog/ Thanks for listening. If you liked what you heard and want more, please like us on Facebook https://www.facebook.com/dawnkkennedymentor Follow us on Instagram https://www.instagram.com/dawnkkennedyxo Order Dawn’s book, The Profit Accelerator for Small Business The Profit Accelerator for Small Business: Kennedy, Dawn: 9781736208601: Amazon.com: Books

Duration:00:30:19

"Resilience Unleashed: Navigating the Entrepreneurial Rollercoaster” with Andrew Anderson

12/27/2023
Dawn talks with Andrew Anderson. Andrew is a passionate and dedicated individual who believes in empowering others to reach their full potential. With a background in education and coaching, he has become a #1 international best-selling author, speaker, and coach. Dawn and Andrew talk about resilience and navigating circumstances and things that you don't see coming, and how you can set yourself up to continue to move through things in a way that benefits you in the long run. In this episode… Who is Andrew Anderson and whom does he serve? (01:18). Can you give us a little bit of background, on where you learned resilience and how you found this to be so important? (1:52). How many times do you work with business owners and staff who will look at circumstances and kind of take 100% of the blame, causing them to be super stuck? (5:28). Can you talk a little bit about NLP practitioners what that is and how that can be helpful? (6:14) What are the benefits of doing this resilience work? (7:12). Let's talk about what you were just talking about in terms of resilience, because it almost feels like, you're trying all these things and you're like planting roses over weeds. Is that a way of distracting yourself? Is that a way of hiding from it or maybe ignoring it? (13:03) So we're just kind of going through what we know to do, as you were saying, kind of in that survival mode. So isn't that in some ways, though, resilience to be able to push through or, is this something we tell ourselves as we're pushing through? (13:59) How would I know if I was somehow stuck or somehow unconsciously not meeting or reaching my full potential(16:09) Andrew Anderson’s Information. FB: www.facebook.com/andrewlanderson85 IG: www.instagram.com/andrewlanderson85 YOUTUBE: https://www.youtube.com/channel/UC6fO0aO0vnwrr3daipaoSCw LINKEDIN: https://www.linkedin.com/in/andrewlanderson85/ Dawn’s Website: https://dawnkkennedy.com/ Links and Freebies- https://dawnkkennedy.com/free/ In-Depth Information, Tips, and Strategies- https://dawnkkennedy.com/blog/ Thanks for listening. If you liked what you heard and want more, please like us on Facebook https://www.facebook.com/dawnkkennedymentor Follow us on Instagram https://www.instagram.com/dawnkkennedyxo Order Dawn’s book, The Profit Accelerator for Small Business The Profit Accelerator for Small Business: Kennedy, Dawn: 9781736208601: Amazon.com: Books

Duration:00:24:05

"Entrepreneurial Resilience: A Deep Dive into Nervous System Regulation" with Dr. Selvi Rengasami

12/20/2023
Dawn talks with Dr. Selvi Rengasami. She guides women with gut disease on the path to remission and beyond using her unique methodology of integrative nutrition, energetics, and intuitive medicine. Her expertise and interests extend into the areas of rewiring mindset, energy healing, and reconnecting women to their own intuitive guidance Dawn and Dr. Selvi talk about your nervous system and where we're making decisions from. In this episode… Who is Dr. Selvii and whom does she serve? (01:04). What does the nervous system do, how does it work with us protect us, and how it can really cause issues as we move through our journey? (2:08). How do we know if we're in that fight or flight? (5:38). If we recognize these things, then what are some of the things we can do to start to bring that into balance or to start to regulate that? (8:10) So let me ask you about periods of time coming up in your business or things like a fourth quarter. If you know that that schedule is coming, if you see that on your calendar, how could we go ahead and make sure that we are always using this no matter what our calendar is throwing at us? (13:21). How do we talk to ourselves about putting decisions on hold if we can't make them? (17:55) Taking care of the nervous system really is a very important thing to do. If you want to succeed. (20:04) Where can people find you and learn more about your coaching programs and some of the things you offer and connect with you?(21:48) Dr. Selvi’s Information. FB: https://www.facebook.com/selvi.rengasami IG: https://www.instagram.com/dr.selvi.coach/ Website: www.drselvi.com Calendar booking link: https://calendly.com/drselvi Dawn’s Website: https://dawnkkennedy.com/ Links and Freebies- https://dawnkkennedy.com/free/ In-Depth Information, Tips, and Strategies- https://dawnkkennedy.com/blog/ Thanks for listening. If you liked what you heard and want more, please like us on Facebook https://www.facebook.com/dawnkkennedymentor Follow us on Instagram https://www.instagram.com/dawnkkennedyxo Order Dawn’s book, The Profit Accelerator for Small Business The Profit Accelerator for Small Business: Kennedy, Dawn: 9781736208601: Amazon.com: Books

Duration:00:23:23

"SEO Unleashed: Strategies for Business Growth" with Faith Hanan

12/13/2023
Dawn talks with Faith Hanan, a Jesus lover, wife, barrel racer, worship leader, accidental SEO expert, copywriter, podcaster, and wrangler of tiny humans. She podcasts over at Simple SEO & Marketing, where she shares shoot-ya-straight, VERY practical tips on how to SCALE your online business using SEO, Keywords, and blogging. Dawn and Faith talked about SEO, why we need it, why it's so important, and what it can help you do in your business. In this episode… Who is Faith and whom does she serve? (00:55). What does SEO mean and why is it even a thing we have to worry about? (1:45). Why is this important today in Google, Bing, Yahoo, and all the search engines? Why did this become a thing? (2:50). How is this different from Google Listing, and why is it equally important to make sure we're doing this? (3:54) So someone were to say, well, when we built our website two years ago, you know, the SEO was done when they built it as two years would probably need to be looked at again? (7:10). Why you do need a website in your business (8:19) What are some things that make a piece of content friendly? (13:11) Is keyword research also done like on search engines, or is there a special software? How is keyword research? How do we know what people are searching for? (15:38) How long would it take if we were to start SEO? Is this month? Is this week? Is this 24 hours? If we were to find somebody to help us sort this what is the return on that? (17:24) Faith Hanan’s Information: Website: https://faithhanan.com/ IG: https://www.instagram.com/faithhanan/ FB: https://www.facebook.com/groups/simpleseoandmarketing/ Dawn’s Website: https://dawnkkennedy.com/ Links and Freebies- https://dawnkkennedy.com/free/ In-Depth Information, Tips, and Strategies- https://dawnkkennedy.com/blog/ Thanks for listening. If you liked what you heard and want more, please like us on Facebook https://www.facebook.com/dawnkkennedymentor Follow us on Instagram https://www.instagram.com/dawnkkennedyxo Order Dawn’s book, The Profit Accelerator for Small Business The Profit Accelerator for Small Business: Kennedy, Dawn: 9781736208601: Amazon.com: Books

Duration:00:23:04

"The Power of Personal Systems" with Lisa McGrath

12/6/2023
Dawn talks with Lisa McGrath, an international bestselling author and speaker, National Board Certified Teacher, Achievement Coach, and CEO of Pages with Purpose. Dawn and Lisa talked about personal systems and some tips and strategies to start implementing them in what you do. In this episode… Who is Lisa and whom does she serve? (00:54). What is Personal Systems? (1:39). What would we need to start to create these systems intentionally? And what are the benefits of that? (2:52). What do we need to do to start thinking about these systems that maybe we haven't? (7:13) If you were to give me a rundown of the most important three things, systems-wise, that if as a business, we just kind of run with it, we don't necessarily think this way. What are the top three places we should be putting personal systems in? (9:11). Do you invite people in to collaborate for those, or is this your personal system that you're putting in, and then it's just evolving over time? (13:04) Let's say it's been inconsistent, or we're going through a rebrand, or something else is happening in the world that we're responding to. How do we reset and make sure that these systems are reflecting exactly what we want to put out in the marketplace at that moment? (14:27) A lot of times at certain places in your entrepreneurial journey, you will be afraid to make a decision, or you might make a decision that was maybe not in the best interest of where you were going, for whatever reason. So how would you take that sort of circumstance and make sure that we were resetting or looking at our four rooms and our personal systems ? (17:53) Let's just say we are really intentional. We sit down, we put these personal systems in place in those first three areas. We're looking holistically at the business. We're taking those calculated risks, but we're not seeing the payoff. At what point do we start to question our systems versus questioning maybe the timing? (19:53) Emotional Room (21:43) Are all four of these rooms equal in size? (24:27) Lisa McGrath’s Information: Website: https://www.lisamcgrath.me http://www.pageswithpurpose.org Facebook: http://www.facebook.com/ahousewithfourrooms LinkedIn: https://www.linkedin.com/in/coachlisamcgrath Instagram: http://www.instagram.com/coachlisamcgrath Twitter/X: http://www.twitter.com/coachlisamcgrath Dawn’s Website: https://dawnkkennedy.com/ Links and Freebies- https://dawnkkennedy.com/free/ In-Depth Information, Tips, and Strategies- https://dawnkkennedy.com/blog/ Thanks for listening. If you liked what you heard and want more, please like us on Facebook https://www.facebook.com/dawnkkennedymentor Follow us on Instagram https://www.instagram.com/dawnkkennedyxo Order Dawn’s book, The Profit Accelerator for Small Business The Profit Accelerator for Small Business: Kennedy, Dawn: 9781736208601: Amazon.com: Books

Duration:00:28:32

"Shattering the Upper Limit Problems" with Shiraz Baboo

11/29/2023
Dawn talks with Shiraz Baboo, a multi-award-winning author, international speaker, and reality interventionist. He is known for helping people to rewrite their reality and overcome challenges in their lives using what he calls Energetic Magic. Dawn and Shiraz talk about In this episode… Who is Shiraz Baboo and whom does he serve? (01:01). Upper Limit Problem and that yo-yo process (2:09). How could I tell the difference whether I am having an upper limit problem, or I'm really just having other struggles and I need to address those first? (4:01) So this upper limit and being pulled back to comfort would not come with illness or twisted ankles and things. (5:08). Where else do you see people having those upper limits and getting stuck? (6:17) I think that a lot of us, even though we have some level of success, have kind of that fear of being judged and we might hold ourselves back. And you're saying that that's an upper limit, not just a level of discomfort. How can we tell the difference? (7:33) So you keep saying the words safe, small, and secure. Can you explain to us what that means as far as why your brain is doing it in the first place? (9:26) If we identify that we are not burnt out and we're truly having an upper limit problem, and any of the challenges that we're having with either yo-yo income or maybe team members or something truly is an upper limit. How do we start to first of all recognize that's what we need to do? And second of all, what are the first few steps that we should be taking? (13:38) How do we imagine or think about where we want to be? (16:29) So most of us can't hold a thought or an image of where we want to be for more than seven seconds. Are there any tips that you have that someone can start from to hold thought for 30 seconds? Shiraz Baboo’s Information. LinkedIn: https://www.linkedin.com/in/shirazbaboo/ Facebook: https://www.facebook.com/energeticmagic/ Instagram: https://www.instagram.com/energetic.magic/ YouTube: https://www.youtube.com/energeticmagic/ TikTok: https://www.tiktok.com/@energetic.magic Website: https://www.energeticmagic.com/ How to Rewrite Reality: https://www.amazon.com/How-Rewrite-Reality-Becoming-Stories/dp/1686070373/ Dawn’s Website: https://dawnkkennedy.com/ Links and Freebies- https://dawnkkennedy.com/free/ In-Depth Information, Tips, and Strategies- https://dawnkkennedy.com/blog/ Thanks for listening. If you liked what you heard and want more, please like us on Facebook https://www.facebook.com/dawnkkennedymentor Follow us on Instagram https://www.instagram.com/dawnkkennedyxo Order Dawn’s book, The Profit Accelerator for Small Business The Profit Accelerator for Small Business: Kennedy, Dawn: 9781736208601: Amazon.com: Books

Duration:00:29:19

“Mastering Lead Strategy with Quizzes” with Tai Goodwin

11/22/2023
Dawn talks with Tai Goodwin, an award-winning instructional designer, author, speaker, and marketing strategist. CEO of That Marketing Team, she's a former teacher turned entrepreneur with over 20+ years of experience marketing online. Dawn and Lani talk about a lead strategy using quizzes. In this episode… Who is Tai and whom does she serve? (00:45). What is the reason you would want someone to take a quiz? (1:39). Pre-qualifying buyers through their answers (3:55). Types of questions you ask in a quiz (6:29) Survey vs Quiz (9:51). What would qualify as an actual quiz versus a prequalification survey or an estimate or filling out something just to get more information? (11:37) How do you distribute quizzes? (14:58) Segmentation on quizzes (17:03) What about somebody who doesn't have their ideal client dialed in? Maybe they're either a newer business or they're offering an additional product or service that's kind of newer to that business. Are quiz is good for those. Or do you really have to be dialed in before you take this process on? (18:22) Quizzes convert 40 to 70% people for every 100 people that come to your landing page or site (20:18) Tai Goodwin’s Information. Website: https://thatmarketingteam.com Facebook: https://www.facebook.com/tai.goodwin LinkedIn: https://www.linkedin.com/in/taigoodwin/ Instagram: https://www.instagram.com/taigoodwin/ Tiktok: https://www.tiktok.com/@taigoodwin Facebook Group: https://www.facebook.com/groups/thatmarketingteam Dawn’s Website: https://dawnkkennedy.com/ Links and Freebies- https://dawnkkennedy.com/free/ In-Depth Information, Tips, and Strategies- https://dawnkkennedy.com/blog/ Thanks for listening. If you liked what you heard and want more, please like us on Facebook https://www.facebook.com/dawnkkennedymentor Follow us on Instagram https://www.instagram.com/dawnkkennedyxo Order Dawn’s book, The Profit Accelerator for Small Business The Profit Accelerator for Small Business: Kennedy, Dawn: 9781736208601: Amazon.com: Books

Duration:00:24:35

"Crank Up Your Sales with YouTube Ads” with Ben Jones

11/15/2023
Dawn talks with Ben Jones, a serial entrepreneur and international keynote speaker. He’s co-founder of Titan Marketer and has helped a wide range of businesses generate millions of dollars in sales with YouTube Advertising. Dawn and Ben talk about the keys to a sustainable business. In this episode… Who is Ben Jones and whom does he serve? (00:46). Do I have to have a YouTube channel to use YouTube ads? (1:25). YouTube as a search engine. (2:54). Targeting audience on YouTube ads(4:59) What do you think people expect as far as like video quality of ads, what kinds of things would we need to consider? (6:14). Scripts. Is this something that you do the copywriting or you would take somebody's intent and actually help them create that ad and that content to ensure that they're, you know, again, educating and then putting their selves at the end.. (8:14) Are there any other obstacles or resistance that you see when people are weighing whether or not to do a YouTube Ad? (10:41) What sort of budget would I need to think about having or setting aside? And then is there a runway period where someone needs to see the ad? (12:17) What would people need to do to get started with YouTube Ads? What do we need to think of? What's the checklist? (17:45) Ben Jone’s Information. LinkedIn: https://www.linkedin.com/in/ben09/YouTube: https://www.youtube.com/@benjonesTM/videosInstagram: https://www.instagram.com/ben.jonesofficial/Facebook Page: https://www.facebook.com/benjaminjones.incFree Resources: Free Chat GPT Prompts To Create A Million Dollar YouTube Ads: https://titanmarketer.com.au/chatgpt/chatgpt-yt-ad-scripts/Free Virtual Training on How to Consistently Scale Your Business w/ YouTube Ads: https://titanmarketer.com.au/instant-access-training-lp/Free Strategy Call: https://titanmarketer.com.au/youtube-strategy/call/Dawn’s Website: https://dawnkkennedy.com/ Links and Freebies- https://dawnkkennedy.com/free/ In-Depth Information, Tips, and Strategies- https://dawnkkennedy.com/blog/ Thanks for listening. If you liked what you heard and want more, please like us on Facebook https://www.facebook.com/dawnkkennedymentor Follow us on Instagram https://www.instagram.com/dawnkkennedyxo Order Dawn’s book, The Profit Accelerator for Small Business The Profit Accelerator for Small Business: Kennedy, Dawn: 9781736208601: Amazon.com: Books

Duration:00:22:31

"The Keys to a Sustainable Business" with Lani Dickinson

11/8/2023
Dawn talks with Lani Dickinson, a former Fortune 175 CEO, who helps self-led & self-made multi 7 and 8-figure founders net more profit and TRUE time freedom, and a company that runs without them allowing them to make their impact, build generational wealth, and exit for more - whether that exit is from the day to day for time & location freedom, or exit for more multiple at the sale. Dawn and Lani talk about the keys to a sustainable business. In this episode… Who is Lanie and whom does she serve? (1:05). What pieces make a business sustainable? (2:36). As somebody who led, what role does leadership play in this? how do we ensure sustainability? (7:00). What the tolerance is for business owners once they've given it up and had to take it back, how much more work is that for you to encourage them to build that trust and to understand that they are throttling their own growth by not being willing to find those specialists? (13:35) Not just hiring a VA like to free up the founder to do more activities, we actually need to free up the founder to just keep the vision because the founder can't do all of those tasks and pieces. (17:44). The founder who doesn't understand where the limitations of their ability are and just keeps trying to work, that is a recipe for disaster. (23:54) How often it's important for the leader to ask those questions and answer them honestly from everybody in the organization about, what are our strengths, where has the market shifted, and what we do well? (25:33) Lani Dickinson’s Information. LinkedIn: https://www.linkedin.com/in/lanidickinsonlive/ Facebook: https://www.facebook.com/LaniThriveOnPurpose/ Instagram: https://www.instagram.com/lanidickinsonlive/ Linktree: https://linktr.ee/thriveonpurposelani?utm_source=linktree_profile_share&ltsid=e91cbd3e-991c-4a9f-b982-4ebe2e09983f Dawn’s Website: https://dawnkkennedy.com/ Links and Freebies- https://dawnkkennedy.com/free/ In-Depth Information, Tips, and Strategies- https://dawnkkennedy.com/blog/ Thanks for listening. If you liked what you heard and want more, please like us on Facebook https://www.facebook.com/dawnkkennedymentor Follow us on Instagram https://www.instagram.com/dawnkkennedyxo Order Dawn’s book, The Profit Accelerator for Small Business The Profit Accelerator for Small Business: Kennedy, Dawn: 9781736208601: Amazon.com: Books

Duration:00:37:37

"Payment Processing: Navigating the Financial Fast Lane" with George Csahiouni

11/1/2023
Dawn talks with George Csahiouni. With over 23 years of experience in sales to the fintech industry, with a specialized focus on payment processing, and as a sales expert and chief revenue lead, George has been instrumental in driving sales and revenue growth for ISOs and various businesses. Dawn and George talk about what your costs are and things related to payment processing. In this episode… Who is George and whom does he serve? (00:59). We've been seeing a lot of trends where businesses are starting to charge whenever they run a payment online or credit card. What those fees are for? (1:23). It’s becoming more mainstream that if you're gonna transact business with a small business they going to give you a percentage to run your card, are you seeing this maybe to discourage people from doing online or payment fees at the terminal? (6:22). For business owners who want to absorb the fees (Cost plus or interchange plus program), what is the strong rate in today’s market? (10:11). Every 3months or every 6 months, shop your current provider doesn’t necessarily mean that you have to switch payment processors (15:38) Financing from SBA due to the idle loans and stuff has been reduced, what are you seeing in the marketplace now? (16:48). Benefits of financial products (19:21) Let’s talk about a line of credit and this revolving credit what’s the difference about this and how it can also be beneficial? (23:53) Once you get a line of credit at a particular interest rate, does it reset? (26:19). George Csahiouni’s Information. LinkedIn: www.linkedin.com/in/george-c-43277758 Youtube: https://www.youtube.com/@GeorgeCsahiouni/about Website: https://swoopbusinesssolutions.com/ Facebook: https://www.facebook.com/swooppay/ Landline: +1 877-707-9667 Dawn’s Website: https://dawnkkennedy.com/ Links and Freebies- https://dawnkkennedy.com/free/ In-Depth Information, Tips, and Strategies- https://dawnkkennedy.com/blog/ Thanks for listening. If you liked what you heard and want more, please like us on Facebook https://www.facebook.com/dawnkkennedymentor Follow us on Instagram https://www.instagram.com/dawnkkennedyxo Order Dawn’s book, The Profit Accelerator for Small Business The Profit Accelerator for Small Business: Kennedy, Dawn: 9781736208601: Amazon.com: Books

Duration:00:35:23

"Cash Flow Chronicles: Turning Outstanding Invoices into Revenue Gold" with Dee Bowden

10/25/2023
Dawn talks with Dee Bowden, a Cash Flow Speaker and author of Collect the Cash, who works with small and medium-sized IT and Software companies. Dee is the founder of BCS Solutions. Dawn and Dee talk about some strategies, statistics, and why you shouldn't be leaving the money that you've earned out into the ether and never get it in the bank. In this episode… Who is Dee and whom does she serve? (00:57). Why don't you think people wanna talk about how to get paid (1:18) We happen to know statistically there are a ton of entrepreneurs who don't actually track the money in the cash flow and they just kind of take it as it comes instead of doing things like projections. What are your thoughts? (3:25) Give everyone the statistic, how much money on average are businesses leaving out there (5:12) Say somebody's listening in and they're like “Oh yeah I actually never got paid by someone”, How do we figure out where our money is? (6:58) Some other industries have cash on delivery and those sorts of things, let's just say that they transfer over and start doing business-to-business sales, how you might invoice a business versus a consumer? (10:03) Maybe the address we're doing business with is the place we should be sending the invoice to? (12:48) We should not just be throwing these invoices in the trash (16:26) Let's say something really did go sideways in the performance of the agreement, if that's the reason that someone's not paying you, how do you approach that conversation? (18:48) Let's say that there were supposed to be 6 payments and they made 4 and they stopped paying you. Is this just an additional invoice or is this a deeper conversation about why an ongoing payment was stopped? (21:49) Dee Bowden’s Information. Website: www.collectthecash.biz YouTube: https://www.youtube.com/@deebowden4050 Instagram: www.instagram.com/deecollects Facebook: www.facebook.com/Collectthecash.biz/ LinkedIn: www.linkedin.com/in/deebowden/ Dawn’s Website: https://dawnkkennedy.com/ Links and Freebies- https://dawnkkennedy.com/free/ In-Depth Information, Tips, and Strategies- https://dawnkkennedy.com/blog/ Thanks for listening. If you liked what you heard and want more, please like us on Facebook https://www.facebook.com/dawnkkennedymentor Follow us on Instagram https://www.instagram.com/dawnkkennedyxo Order Dawn’s book, The Profit Accelerator for Small Business The Profit Accelerator for Small Business: Kennedy, Dawn: 9781736208601: Amazon.com: Books

Duration:00:28:44

"Mastering Your Personal Brand: Get Known Be Seen" with Trish Springsteen

10/18/2023
Dawn talks with Trish Springsteen, an exceptional Get Known Be Seen Specialist and Personal Branding Strategist, renowned as Australia's Leading Expert in Empowering Introverts and Founder of Purple Unicorn® Marketing Academy. Dawn and Trish talk about how you can get more visible and make a bigger impact and more importantly why you should do that. In this episode… Who is Trish and whom does she serve? (00:56). Can we talk about the idea that if you can't be seen you can't have an impact (1:41). What do you mean by a lack of belief? (4:48). Do you believe that there is a market for every person and that there are absolutely always going to be people that you can serve that nobody else can serve? (7:28). How do we get the message right to get to the people that we are truly meant to work with? (9:13) If I have to be so specific with language and things how can I do posts on articles or social media to get visible and actually put content out, if you saying we should also be solution-oriented for each of those particular audiences we serve? (13:49). For some people listening in who either haven't found that unique selling position or they haven't found a way to bring their unique message out what are some things that they can do to start to sit down and really kind of get clear? (19:50) How many times do people use shiny object syndrome as a reason not to become more visible? (25:05) What is the algorithm like on LinkedIn? (14:48). LinkedIn is really all about good quality professional content (16:42) Trish Springsteen’s Information. Email: trish@trishspringsteen.com Website: www.trishspringsteen.com Book a free conversation with Trish: www.calendly.com/trischel/conversation Facebook: https://www.facebook.com/Trischel https://www.facebook.com/trishspringsteenauthor https://www.facebook.com/trishspringsteenspeaking LinkedIn: http://www.linkedin.com/in/trishspringsteen/ Instagram: https://www.instagram.com/trishspringsteen/ Youtube: http://bit.ly/TrishTalks Dawn’s Website: https://dawnkkennedy.com/ Links and Freebies- https://dawnkkennedy.com/free/ In-Depth Information, Tips, and Strategies- https://dawnkkennedy.com/blog/ Thanks for listening. If you liked what you heard and want more, please like us on Facebook https://www.facebook.com/dawnkkennedymentor Follow us on Instagram https://www.instagram.com/dawnkkennedyxo Order Dawn’s book, The Profit Accelerator for Small Business The Profit Accelerator for Small Business: Kennedy, Dawn: 9781736208601: Amazon.com: Books

Duration:00:31:54

"LinkedIn Exposed: Maximizing LinkedIn for Your Business Potential and Personal Success!" with Sophie Lechner

10/11/2023
Dawn talks with Sophie Lechner, she helps mission-driven entrepreneurs find their audience on LinkedIn and engage with them so they can spread their message and grow their business. Over the last 20 years, her activity on LinkedIn has led to speaking engagements in the US and abroad, podcast invitations, finding clients and JV partners, and even an interview in Forbes. Dawn and Sophie talk about all things LinkedIn and how to maximize your use of the platform to benefit your business and your own personal growth. In this episode… Who is Sophie and whom does she serve? (00:54). Why LinkedIn instead of Facebook? (1:26). As a business owner, why am I going to LinkedIn? (2:22). Use of LinkedIn for networking and education across industries (3:49). Let's talk about another thing that I think would be maybe unique to LinkedIn that may not be as unique to Facebook and that would be business-to-business sales rather than generating a business-to-consumer relationship(6:04) Optimizing your LinkedIn (6:23). Say that I am looking for people to hire in my business, is there a thing where it will recommend you for different types of experiences and skills? (11:05) What about businesses or joining groups or any of those things, are those things we should be doing? (13:31) What is the algorithm like on LinkedIn? (14:48). LinkedIn is really all about good quality professional content (16:42) Sophie Lechner’s Information. Website: https://themagnetmodel.com LinkedIn:https://www.linkedin.com/in/sophielechner/ Instagram: https://www.instagram.com/sophiemagnet/ Dawn’s Website: https://dawnkkennedy.com/ Links and Freebies- https://dawnkkennedy.com/free/ In-Depth Information, Tips, and Strategies- https://dawnkkennedy.com/blog/ Thanks for listening. If you liked what you heard and want more, please like us on Facebook https://www.facebook.com/dawnkkennedymentor Follow us on Instagram https://www.instagram.com/dawnkkennedyxo Order Dawn’s book, The Profit Accelerator for Small Business The Profit Accelerator for Small Business: Kennedy, Dawn: 9781736208601: Amazon.com: Books

Duration:00:19:58