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Public Sector Marketing Show

Business & Economics Podcasts

A podcast dedicated to digital marketing and social media insights for government and public sector pros. Interviews with marketing and communications leaders working in government and public life as well as social media news and top tools and apps wrapped up in the hosts own musings about digital transformation in government communications. The Public Sector Marketing Show is hosted by Joanne Sweeney, founder of the Public Sector Marketing Institute and author of Public Sector Marketing Pro. Barack Obama’s former chief of digital described the book “as the handbook he needed in the White House.” Public Sector Marketing Institute offer accredited online training and coaching programmes that specialise in digital communications for public bodies and non-government organizations. They also host Europe’s only dedicated Public Sector Digital Marketing Summit. Joanne Sweeney is a subject matter expert in digital marketing for government and advises organisations across the world. A former broadcast journalist, Joanne loves being back behind the mic asking the questions and offering her own views. She works for Google and has spoken at Facebook, advises MEPs in the European Parliament and has spoken on digital citizenship at Twitter HQ in San Francisco. Joanne is a two-time author and her latest title was named in the best PR Book of 2020 list by Book Authority and it was also a finalist in Best Business Book category at the 2020 UK Business Book Awards. Find out more at https://publicsectormarketingpros.com/.

A podcast dedicated to digital marketing and social media insights for government and public sector pros. Interviews with marketing and communications leaders working in government and public life as well as social media news and top tools and apps wrapped up in the hosts own musings about digital transformation in government communications. The Public Sector Marketing Show is hosted by Joanne Sweeney, founder of the Public Sector Marketing Institute and author of Public Sector Marketing Pro. Barack Obama’s former chief of digital described the book “as the handbook he needed in the White House.” Public Sector Marketing Institute offer accredited online training and coaching programmes that specialise in digital communications for public bodies and non-government organizations. They also host Europe’s only dedicated Public Sector Digital Marketing Summit. Joanne Sweeney is a subject matter expert in digital marketing for government and advises organisations across the world. A former broadcast journalist, Joanne loves being back behind the mic asking the questions and offering her own views. She works for Google and has spoken at Facebook, advises MEPs in the European Parliament and has spoken on digital citizenship at Twitter HQ in San Francisco. Joanne is a two-time author and her latest title was named in the best PR Book of 2020 list by Book Authority and it was also a finalist in Best Business Book category at the 2020 UK Business Book Awards. Find out more at https://publicsectormarketingpros.com/.

Location:

Ireland

Description:

A podcast dedicated to digital marketing and social media insights for government and public sector pros. Interviews with marketing and communications leaders working in government and public life as well as social media news and top tools and apps wrapped up in the hosts own musings about digital transformation in government communications. The Public Sector Marketing Show is hosted by Joanne Sweeney, founder of the Public Sector Marketing Institute and author of Public Sector Marketing Pro. Barack Obama’s former chief of digital described the book “as the handbook he needed in the White House.” Public Sector Marketing Institute offer accredited online training and coaching programmes that specialise in digital communications for public bodies and non-government organizations. They also host Europe’s only dedicated Public Sector Digital Marketing Summit. Joanne Sweeney is a subject matter expert in digital marketing for government and advises organisations across the world. A former broadcast journalist, Joanne loves being back behind the mic asking the questions and offering her own views. She works for Google and has spoken at Facebook, advises MEPs in the European Parliament and has spoken on digital citizenship at Twitter HQ in San Francisco. Joanne is a two-time author and her latest title was named in the best PR Book of 2020 list by Book Authority and it was also a finalist in Best Business Book category at the 2020 UK Business Book Awards. Find out more at https://publicsectormarketingpros.com/.

Language:

English

Contact:

0876237373


Episodes

Innovation in Public Sector

5/19/2022
The pandemic has helped public sector pivot from slow moving and bureaucracy driven to agile and adaptive organisations. But there’s still lots of innovation to go and in this episode I’m shining a light on the Irish Government’s digital transformation strategy. I share the innovative projects we are working on with our public sector clients A digital transformation strategy I interview Barry Lowry, Chief Information Officer of the Irish Government about Ireland’s digital transformation...

Duration:00:40:05

7 Steps to Social Media Success in Digital Diplomacy

5/12/2022
Diplomacy has been around for centuries and is most associated with politicians and policymakers. Some people have a talent for diplomacy and then there are companies that sell it as a service. But diplomacy has taken on a new life form in the Digital Age with the ability of diplomats to amplify and scale messaging at the speed of light. Coming up in today’s show: What is digital diplomacy in practice? 7 Steps to Social Media Success in Digital Diplomacy I speak to Miha and Ingrid from the...

Duration:00:38:24

7 Marketing Practices To Avoid

4/28/2022
As the author of a book called Public Sector Marketing Pro, this is going to be a very interesting episode! I will discuss ethical and unethical marketing practices. The Digital Age allows marketers to scale messaging, engagement and conversions. But not all of the powers of the Internet are being used ethically. And what about government and public sector – is marketing really right for you? Should we not discuss communications as opposed to marketing? Coming up in episode 59: The new rules...

Duration:00:38:13

How to Be A LinkedIn Thought Leader

4/21/2022
LinkedIn is my favourite social network and it's a valuable platform to connect, learn and share. More than ever, we have a responsibility to show up and share our knowledge as seeking out news and information is one of the top reasons people use social media. Developing your social media footprint is also important if you are intent on managing your online reputation. So in this article, I'm sharing three ways to be a thought leader on LinkedIn. 2.5 million adults in Ireland are active on...

Duration:00:05:24

Digital Government In Practice

4/14/2022
Imagine if you could access every public service online. Imagine if this was supported with great social customer service. Where required you could also make an appointment any time with a real human. Imagine if you had access to the data to inform decision-making when interacting with any public service. In today’s episode I explore digital government and how and why this will transform your relationship with public services and how it will transform trust and engagement with our public...

Duration:00:42:08

Big News!

4/7/2022
Special Episode to Share our New News! Today’s show is a bit different to our other 55 episodes. In this episode I wanted to share our news with our loyal listeners, viewers and followers. In 2017 I created Public Sector Marketing Institute, a dedicated sub-brand of Digital Training Institute. I knew for a few years that I wanted to scale and diversify my business by going niche and after lots of thinking, even more mentoring and support from my business coaches, I followed by heart. Now...

Duration:00:01:52

2022 Digital Marketing Trends

3/31/2022
In this week’s episode I’m reviewing the digital trends of 2022. It’s your ultimate guide to understanding what shifts are happening on the Internet and changes in citizen behaviour on social media. The Digital 2022 Report is compiled by https://wearesocial.com/uk/blog/2022/01/digital-2022/ (We Are Social) and Hootsuite and along with a global overview they also compile country-specific reports. In episode 55: The social media landscape in a post-pandemic world Bumper digital growth with no...

Duration:00:00:04

Making a Case for Remote Working in Government and Public Sector

3/24/2022
The new world of work is something that everyone is discussing on work calls. But what are the advantages and disadvantages for communications and marketing professionals in public sector? In a recent Gartner poll, 82% of company leaders said they plan to allow employees to https://www.gartner.com/en/newsroom/press-releases/2020-07-14-gartner-survey-reveals-82-percent-of-company-leaders-plan-to-allow-employees-to-work-remotely-some-of-the-time (work from home part of the time.) But concerns...

Duration:00:37:56

Innovation on Social Media is Critical to Success Online

3/17/2022
But does your department or agency have an innovative culture and mindset? In today’s show, I’m going to shine a light on agencies that are early adopters on social media and how understand that first testers get algorithm wins. Creativity on social media needn’t be challenging. You will still stick to your pillar content but you will be innovative when it comes to content format and distribution. Coming up in today’s show. Social media trends that require innovation What an organisation...

Duration:00:34:58

How to Master Instagram Reels

3/10/2022
Today we are going all into Instagram Reels and find out why and how to master them in 2022. Did you know that Reels receive more engagement than regular video content at a rate of about 22%. They are also favoured by the Instagram algorithm as Meta tries to rival TikTok’s social media influence. Coming up in today’s show Why Reels are important in your social media strategy How to master them in 5 steps I speak to Reels sensation, Richard Grogan, a Dublin-based solicitor that has taken...

Duration:00:33:58

How to Leverage Social Media Skills To Land a Promotion in Public Sector

3/3/2022
I’ve been engaged in hiring for a number of our own and client positions recently and it’s becoming clear that a social media and digital communications skillset is increasingly important. But what if you are a public sector professional that has strong social media skills, can you leverage these competencies to get up the next rung of your career ladder? In my view you can. And in fact, I would argue you should be strategically planning your next promotion by investing in your digital...

Duration:00:22:57

Does Influencer Marketing Work for Government & Public Sector?

2/24/2022
Influencer marketing happens when brands, and individuals with a large and engaged online following, partner on marketing and communications campaigns. It’s a booming business in the commercial world and in 2022 its expected brands will spend over €15 billion on influencer marketing. It’s also become a mainstream form of digital marketing as we see individuals, we follow sharing experiential reels and TikToks of their new favourite make-up, athleisure line or health supplement. But what role...

Duration:00:12:17

Website Marketing in 2022 - Privacy, Personalisation & Promotion

2/17/2022
Just when you think you have digital marketing mastered, everything changes. Am I right, or am I right? ☺ I know I say it all the time, but the speed of digital marketing transformation can be both overwhelming and frustrating. In episode 49 of the show, I am putting the focus on our websites. Do they still matter, when social media is entering the ecommerce world, more and more people are searching on social and perhaps your engagement metrics are better seen there than on your website?...

Duration:00:37:53

The Role of Social Media in Law Enforcement

2/10/2022
Did you know that my very first step into the public sector niche began in 2013 when I studied the role of social media in Irish police force? A background in broadcast and investigative journalism, court and tribunal reporting and a deep respect for the work of law enforcement led to an academic and practitioner journey that continues today. In Episode 48 of the Public Sector Marketing Show, I’m sharing my knowledge in this area. Coming up in the show. How law enforcement agencies use...

Duration:00:35:50

Social Media News Show January 2021

2/3/2022
In this week’s episode, we take a deep dive into the social media changes you need to know. Social media is changing at such a rate that I’m here to help you keep your tactics fresh and successful. You don’t need to implement all updates but you should be aware of the changes. I’m joined by Andy Lambert from ContentCal to take us through this month’s news and feature updates on the social networks, and I provide my views on what’s relevant for public sector marketing pros. Top changes...

Duration:01:02:58

Social Media and Government, Keeping Citizens Engaged

1/27/2022
The UK Government was the 10th most influential website in 2021 demonstrating the role that government plays in citizens’ daily digital habits. There is no doubt the pandemic parachuted government’s and their agencies into the social media spotlight, but how do you approach social media and digital comms as a government entity – whether national, federal, local government or a public sector body? In this episode we are going to find out. Coming up in episode 46: What we can learn from the UK...

Duration:00:33:51

How A Pandemic Changed The Rules of Public Sector Marketing

1/20/2022
It’s book year for me! Yes, 2022 marks another publication of https://publicsectormarketingpros.com/book (Public Sector Marketing Pro). I’m writing the second edition. I first published the book in 2019 but so much has changed since then that I felt compelled to update it. So in this episode I am going to share with you how a pandemic changed the rules of public sector marketing. Coming up in Episode 45: Why I am writing the handbook for public sector marketing and comms in the Digital Age...

Duration:00:37:51

The Joe Rogan Effect That Will Impact Public Sector Comms in 2022

1/13/2022
Happy New Year and welcome to Season 3 of the Public Sector Marketing Show. Thank you for being us with for the past 43 episodes and I look forward to delving deep into new topics and trends, and hearing from your public sector peers and subject matter experts for this series. I’m starting the year and Season 3 with a solo show. Coming up in the first episode of the Public Sector Marketing Show of 2022: > The Joe Rogan Effect that I believe is going to impact public sector comms in 2022; >...

Duration:00:05:23

The Changing Face of Public Sector Communications in a Post-Covid World

12/30/2021
COVID-19 continued to dominate and changing work practices, working from home, virtual events and increased digital engagement with the public took centre stage. So coming up in the last Public Sector Marketing Show of 2021: The public expect their public services online Looking ahead to 2022, it’s showtime for public sector marketing pros as more strategic content planning will serve you well I speak to Aleksandra Kuzmanovic, Social Media Manager with the World Health Organisation and we...

Duration:00:15:53

Christmas Special, 2021 In Review with Joanne & Sophie Sweeney

12/23/2021
Ho Ho Ho, it’s Christmas! I love Christmas for so many reasons. It’s time to unwind and spend precious time with my children, Santa comes and it’s also my birthday on New Year’s Eve. But from a business perspective, it’s a great time to reflect on the learnings from the year in public sector marketing – what I learned from you, my listeners, viewers, students and clients. So coming up in today’s show, we bring you a Christmas special. 2021 was a year of evolution and empowerment. My...

Duration:00:34:16