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The Sassy Strategist Podcast

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For entrepreneurs and business owners needing more than just inspiration, The Sassy Strategist Podcast brings you the "how-to's" of building your business so that you can achieve high profits and long-term success. If you are a solopreneur or entrepreneur offering creative, professional, or consumer services, this podcast is for you. Kim Dawson interviews successful entrepreneurs who are subject matter experts in their fields, to bring you effective strategies in marketing, sales, revenue generation, branding, hiring, scaling, operations, business planning, development, and growth. For more information, visit Kim at www.kdawsonco.com, or connect with her on social, @sassystrategist.

For entrepreneurs and business owners needing more than just inspiration, The Sassy Strategist Podcast brings you the "how-to's" of building your business so that you can achieve high profits and long-term success. If you are a solopreneur or entrepreneur offering creative, professional, or consumer services, this podcast is for you. Kim Dawson interviews successful entrepreneurs who are subject matter experts in their fields, to bring you effective strategies in marketing, sales, revenue generation, branding, hiring, scaling, operations, business planning, development, and growth. For more information, visit Kim at www.kdawsonco.com, or connect with her on social, @sassystrategist.
More Information

Location:

United States

Description:

For entrepreneurs and business owners needing more than just inspiration, The Sassy Strategist Podcast brings you the "how-to's" of building your business so that you can achieve high profits and long-term success. If you are a solopreneur or entrepreneur offering creative, professional, or consumer services, this podcast is for you. Kim Dawson interviews successful entrepreneurs who are subject matter experts in their fields, to bring you effective strategies in marketing, sales, revenue generation, branding, hiring, scaling, operations, business planning, development, and growth. For more information, visit Kim at www.kdawsonco.com, or connect with her on social, @sassystrategist.

Language:

English

Contact:

61758499700


Episodes

How To Choose The Right Technology For Your Business with Jaime Slutzky

7/30/2019
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Does this sound like you? You’ve got client information located in multiple documents and spreadsheets. You’re sending PDFs through email and asking for handwritten signatures. You’re losing business because you aren’t following up with your leads. You know you need better software, systems, and automations in place, but you don’t even know where to begin. In this episode of The Sassy Strategist, Tech Expert and Virtual CTO, Jaime Slutzky shares with us her strategies for simplifying your...

Duration:00:48:35

How To Go From Overwhelmed to Focused and Efficient with Kris Ward

7/16/2019
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Business owners are often talking about time management, but few think they have the time to implement a system that works, or even know where to begin. What we do know is we are stressed, have never-ending to-do lists, and have trouble focusing on what needs to get done in order to achieve our goals. In this episode of The Sassy Strategist Podcast, Founder of Win The Hour, Win The Day, Kris Ward and I talk about how you can be more productive in your business, with less time and stress by...

Duration:00:53:50

How a Wedding Planner & Designer Created a Niche and Tripled Their Sales

6/20/2019
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Do you work in a highly competitive industry and need to figure out how to stand out from your competition and have plenty of clients? Do you know how to be successful by sticking to your niche, and saying “no” to clients who are all wrong for you? In this episode of The Sassy Strategist, Moira Thompson & Natalie Pinney of Whim Events share with us how they created a niche, boosted sales, and became a leader in their industry. We talk about how taking risks and being honest about who you...

Duration:00:53:59

How To Build Your Business With Brand Photography with Melissa Henry

6/6/2019
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You’ve heard that personal brands are the way to go if you want to build a thriving online business. But what does that even mean? And how do you present that personal brand online if you’re introverted and reluctant to put yourself out there? In this episode of The Sassy Strategist, brand photographer Melissa Henry shares with us the ins and outs of creating a personal brand that stands out. We talk about how to present yourself online, when (if ever) to use stock photography and...

Duration:00:51:04

How To Build Relationships Online and Grow Your Business with Abby Herman

4/10/2019
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Relationships are a necessary part of business growth because your content is only going to take you so far. Yes, content is important and yes, so is SEO. But people want to buy from people in our micro economy--not from logos and brands. In this episode of The Sassy Strategist, I’m talking to Abby Herman of Write Solutions about relationship marketing and how to put yourself out there in a way that feels good to you--and helps you grow your business. You need to put yourself out there,...

Duration:00:53:32

How To Say "No" In Business with Kim Dawson

3/12/2019
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Do you struggle saying "no" in your business? Whether it's saying no to potential clients you don't want to work with, or so-called "opportunities" that are more hassle than they're worth, learn four effective strategies for saying "no", and start saying "yes" to spending your time and business effort how you see fit. Be sure to listen in if you're feeling overwhelmed and stressed about your schedule, about working with clients whom you don't really want to work with, or if you simply need...

Duration:00:38:10

How To Use SEO Marketing In Your Business Strategy with Meg Clarke

2/14/2019
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You spend a lot of time and money on your website; you need it to do its job. But that doesn’t mean you create content and throw it on your site. You need search engine optimization (SEO) so that Google can find you. I’m talking to Meg Clarke of Clapping Dog Media this week on The Sassy Strategist, and she’s sharing her insight into why SEO doesn’t need to be that confusing, overwhelming beast so many of us think it is. Like any other part of our business, we need to be strategic about how...

Duration:00:42:52

How To Scale Your Business With A Mobile App with Tim Bornholdt

1/29/2019
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When service-based business owners want to grow but they’ve maxed out the amount of time they can spend on their businesses, they look to scaling. One way to do that is to build an app that offers a perk for their client base--or saves the business owner time or money. This week on The Sassy Strategist, I’m talking with Tim Bornholdt of The Jed Mahonis Group, an agency that works with business owners on designing and developing custom mobile apps. You might be thinking, But I offer a...

Duration:00:37:43

How To Self-Publish as a Business Owner with Kim Dawson

1/14/2019
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Is writing a book on your 2019 bucket list? A lot of small business owners are using books to help market their businesses. It’s a great product to use as proof that you know your stuff and to use as a back-table sale at the end of an in-person speaking gig. But it’s a much bigger project than most business owners know. I learned a lot of lessons throughout the process, which I share with you in today’s episode of The Sassy Strategist podcast. I’ll give you feedback and tips on what to...

Duration:00:48:19

Pricing Your Services For Profit with Kim Dawson

12/26/2018
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It’s one of the most-talked about topics in small business. You don’t want to charge too much, for fear that you’ll scare prospective clients away. You don’t want to charge too little because you won’t be profitable. It’s time to take the emotion and stress away from pricing and to start thinking about it from a more strategic place. On this episode of The Sassy Strategist, I’m talking about one of my favorite topics, pricing your services for profits. In it, I’ll give you the three-step...

Duration:00:49:05

Maximize Your Profits By Scaling Your Service with Rhonda Melogy

12/11/2018
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Workflows and scaling go hand-in-hand, and scaling a service-based business requires that those workflows be easy to follow and easily repeatable. And with them, you can easily scale your service-based business. On this week’s episode of The Sassy Strategist, Rhonda Melogy of Business Plan of Action is sharing some behind-the-scenes of what it really looks like to scale, including the different stages of scaling in your business and how to get to that last stage. Though not every business...

Duration:00:47:36

When You've Made The Wrong Hire with Niki Ramirez

11/20/2018
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Hiring can be a stressful event for any business owner, but maybe even more so for small business owners. The business is so small that every hire has to be the perfect fit, or you risk a culture shift in your organization. Ultimately, you want to prevent problems before they happen. It’s so crucial to know ahead of time the considerations you need to take as you’re hiring. But many times, you don’t discover challenges like personality clashes, talent mis-matches and other issues until...

Duration:00:50:13

3 Biggest Mistakes We Make When Delegating with Ashley Cox

10/29/2018
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A lot of us need to delegate and don’t, and when we do we’re not always as effective as we should be. Sometimes it’s the fear of someone not being able to do the task the “right” way (which is actually key for not doing it “your” way). Sometimes it’s not know what you need to delegate in the first place. Today’s guest is Ashley Cox of SproutHR, and she’s sharing with us the three mistakes people make when delegating. And if you’re on the fence about delegating or are currently delegating...

Duration:00:52:20

Systems You Need in Place Before Delegating with Melissa Morris

10/14/2018
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Everyone who’s followed me at all knows that I love to talk about delegation. But before you can delegate anything, you need to have systems in place so your team members know what to do and how to do it. On this episode of The Sassy Strategist, I’m talking to Melissa Morris, a business operations strategist for small business owners. She helps service-based biz owners streamline client management systems so they can effectively scale their businesses. The more you grow your business and...

Duration:00:54:45

Set Yourself Apart In Your Industry

9/18/2018
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Before we dive in, I want to note that we’re updating and refreshing The Sassy Strategist as we head into the fourth season. No longer are we simply listening to business owners’ stories. Instead, we’re diving deep into specific topics to provide you value and education with every episode. Expect insights, strategies and helpful tips for you, the listener! Plus some valuable business stories as we hear from others who have come before us. And this week, it’s just me kicking it...

Duration:00:36:42

Build An Eco-Conscious Luxury Brand with Meryl Marshall

6/19/2018
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Do you love both luxury and eco-friendly products? Would you like to know more about building a business and brand that is luxurious, high-quality, affordable, and friendly to our health and our earth? Then listen to this highly informative interview where Kim Dawson interviews Meryl Marshall, Co-Founder of Hynt Beauty. Learn more about Hynt Beauty and their products at https://hyntbeauty.com/. GUEST BIO: A former gemologist, Meryl appreciated the magical power that an exquisite, high...

Duration:00:47:35

Build a Purpose-Driven, Nonprofit: 28 Days Project

6/6/2018
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Have you always wondered what it takes to launch a purpose-driven, nonprofit organization? Then listen to this special interview Kim Dawson interviews Amy Dietrich and Jamy Barton, twin sisters who launched 28 Days Project to help women have access to affordable feminine care products. Learn more about their mission and support them at https://www.28daysproject.org/ Guest Bios: Jamy Barton is the Sr. Director of Tech Diversity at Audible Inc., the world’s largest seller and producer of...

Duration:00:35:06

Market Your Artisan Products with Jessica Jade

5/11/2018
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Kim Dawson interviews Jessica Jade, Founder and Artisan of SunKiss Organics where they discuss marketing strategies to help you sell your artisan or craft products. If you're looking to get started with launching a business from your handmade products, and need guidance on how to go from idea to market, then don't miss this interview. GUEST BIO: Jessica Jade empowers women to carve time for self-care, feminine health and daily balance! She is a Holistic Health Coach, the Wellness Writer of...

Duration:00:43:59

Build A Lifestyle Brand with Jackelyn Dacanay

4/11/2018
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Kim Dawson interviews Jackelyn Dacanay, the Founder & Creative Director of THE ART OF FATE, where they discuss how to build a lifestyle brand online. Jackelyn shares her experience of launching and building her mission-driven company, which includes her approach to marketing, branding, revenue generation, bootstrapping and much more. If you are trying to build a business online, this interview will give you the tools and tips you need to be successful at it. GUEST BIO: Jackelyn Dacanay is...

Duration:00:48:35

Use Your Personal Story To Drive Your Business Mission with Leah Robert and Sarah Kelly

3/29/2018
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Leah and Sarah are sisters who created SaltyGirl Boutique and SaltyGirl Beauty after Sarah was diagnosed with stage 3, Triple Negative Breast Cancer while 32 weeks pregnant. Combining Leah's expertise as an oncology nurse with Sarah's background working in business, they created a platform for natural, organic, and eco-friendly skin care and beauty products which lead to creating their own product line, SaltyGirl Beauty. In this episode of the Sassy Strategist Podcast, Kim Dawson interviews...

Duration:00:42:12