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The Science of Social Media

Business & Economics Podcasts

Each week the Buffer team answer your questions and explore marketing strategies and tactics to help you grow your business through social media and build a brand your customers love. Join our 25,000+ weekly listeners.

Each week the Buffer team answer your questions and explore marketing strategies and tactics to help you grow your business through social media and build a brand your customers love. Join our 25,000+ weekly listeners.

Location:

United States

Description:

Each week the Buffer team answer your questions and explore marketing strategies and tactics to help you grow your business through social media and build a brand your customers love. Join our 25,000+ weekly listeners.

Twitter:

@buffer

Language:

English


Episodes

How to Build an Audience on Twitter (with Matthew Kobach)

12/2/2020
Welcome to episode 200 of The Science of Social Media! Thanks to each and every one of you for tuning in to the show and joining us on this journey. Today we're focusing on how you can build an audience on Twitter. Twitter has over 321 million monthly active users, and it’s the perfect platform to build an audience — either for your personal brand or on behalf of your company. But how do you actually get people to follow your account, and engage with the content you share? To dig into...

Duration:00:18:41

Allyship and Anti-Racism on Social Media

11/12/2020
Today’s episode is a little different from usual. In this episode, we’re focusing on allyship and anti-racism on social media. Back in June, Buffer made a commitment to anti-racism work as an organization, as did many other brands worldwide. And we want to regularly focus on this topic here on The Science of Social Media to keep ourselves accountable and also help others to continue to move forward and stand up to racial injustice and fight for equality for all. In this episode, we're...

Duration:00:14:24

No Budget, No Problem: Shifting Social Media Strategy in the Face of COVID-19

9/24/2020
As Q4 approaches, budgets are top of mind for many of us. And if you’re feeling worried about managing budgets, and hitting your goals, you’re not alone — a recent study on the marketing impact of COVID-19 from LinkedIn found that budget cuts are the top concern and the biggest challenge for marketers right now. In this episode, we're joined by Buffer's VP of Marketing Kevan Lee. Kevan shares how COVID-19 has impacted marketing budgets and how brands have shifted social strategies to focus...

Duration:00:13:12

How Local Businesses Can Crush It On Social (And Keep Customers Coming Back... Without Spending a Dime)

8/13/2020
As of July 2020, more than half of all the people on Earth use social media. With so much of the world’s population using social channels — and more joining for the first time each day — social media offers incredible opportunities to connect with your customers, no matter your business size. And in this episode, we’re going to focus in on exactly how local businesses can get most out of social media. We'll discuss why social media is important for local businesses, share examples of local...

Duration:00:16:33

Measuring Social Media Success Using Data

7/9/2020
The thing we love most at Buffer is helping you succeed at social media. But I’m sure every social media manager has at some point asked themselves the question… "what exactly does success look like?" In this episode, we’re going to help you to define what success might look like for your business and specifically how you can use data to measure success, thanks to some expert advice from Buffer's Alfred Lua. I hope you enjoy the episode! And if you do, we'd really appreciate a review and...

Duration:00:08:17

How to Sell More Online

6/25/2020
According to data from Shopify, new stores created online grew 62 percent between March 13th to April 24th, 2020. With so many businesses moving from brick-and-mortar to online, and many people embracing their inner entrepreneur and starting completely new businesses, we’ve seen a ton of people asking questions around how to sell online. In this episode, we're joined by Simon Heaton, Demand Gen Lead at Shopify, who will be sharing five tips to help you to sell more online. Whether you’re...

Duration:00:13:12

Inside Buffer's Formula for Customer Engagement on Social Media

5/26/2020
As people have been spending more time and home, screentime and time on social channels have also gone up. This has led to big jumps in engagement for many brands. And though a rise in engagement is great for marketers, it can also bring unexpected challenges and more demand for support. With many brands not expecting such a sudden increase in messages on social, we spoke with Buffer's customer advocacy lead Darcy Peters to learn how we manage social engagement and support in busy...

Duration:00:18:27

How to Stay on Top of an Ever-Changing Industry in 30-Minutes Per Day

5/11/2020
Does this sound familiar: One minute your social strategy is flying... the next, numbers are down, and it's hard to pinpoint exactly why. We're sure every social media marketer can relate to this in one way or another. But no need to worry. Today, we're opening up about how we stay on top of the social media industry here at Buffer. In this episode, we'll be sharing how to stay one step ahead with your social media strategies without spending all day chasing the latest news, platform...

Duration:00:13:16

Adapt and Thrive — Social Media Advice to Get You Through (Part Two)

4/30/2020
This week we’re jumping back into our Buffer Session on how to adapt your social media strategy and thrive in this changing times. (If you didn’t catch part one, we released that last week. Feel free to jump back and start there.) In part two, Buffer’s Kevan Lee and Darcy Peters are again joined by Janet Mesh CEO at Aimtal. In this episode, we join the session as they begin to tackle audience questions on a host of social media marketing topics from paid advertising and how to adjust...

Duration:00:12:40

Adapt and Thrive — Social Media Advice to Get You Through (Part One)

4/23/2020
Now more than ever social media may be one of your most important channels for connecting with your audience and your customers. The tricky part? Social media strategies have changed just as fast as everything else! This past week we held our first Social Media Sessions event. During the session, Kevan Lee, Buffer’s VP of marketing, was joined by our Customer Advocacy Lead Darcy Peters and Janet Mesh CEO at Aimtal to answer a bunch of social media marketing questions. In today's epsiode,...

Duration:00:13:21

Why Brands Shouldn't Overlook Pinterest (Plus 3 Strategies You Can Use Today)

4/6/2020
When most people think of social media platforms, Facebook, Instagram, Twitter — maybe even TikTok — tend to be top-of-mind. But today we're sharing why you should be thinking about Pinterest and how it could fit with your social strategies. Occasional Science of Social Media co-host and Buffer’s head of PR Hailley Griffis takes a deep dive into data and tactics shared with us by the Pinterest team. For example, did you know that 90 percent of weekly Pinners use Pinterest to make purchase...

Duration:00:09:21

What’s Next for Instagram? New Strategies to Make Your Brand Stand Out

3/30/2020
"I feel like I’m getting tired of Instagram and I get the feeling other people are too." This week, we speak with Buffer’s head of content Ash Read to discuss the future of Instagram. Ash shares a few unconventional opportunities for brands to stand out on the platform and how he sees Instagram marketing evolving. We also discuss why brands should be focused on community building above all else, and the one aspect of marketing that will never change... storytelling. Hope you enjoy the...

Duration:00:14:42

How a VP of Marketing Looks at Social Media Metrics

3/23/2020
What metrics really matter to social media marketers and marketing leaders? We’re really excited to share our new podcast format with you all today. Every week, the Buffer team (and occasional special guests) will be answering your biggest social media marketing questions. This week, we speak with Buffer’s VP of marketing Kevan Lee, to discuss the metrics that really matter for social media marketers and how Kevan looks at challenges such as inflated video view counts and finding reliable...

Duration:00:14:32

Social Media Management in Times of Crisis

3/19/2020
These are times of fast-changing news around COVID-19. It’s clear that what we are facing — not just as marketers, as friends, and parents and colleagues — is unprecedented. And we’re all in it together. So what does social media management look like over the coming weeks and months? We’re still figuring it out. We hope that the thoughts in this episode can act as a starting point to work from as we navigate the current and up-coming challenge. - Dave & Hailley Read the Show...

Duration:00:12:10

Encore: Inside the Facebook Ads of Your Competitors

3/9/2020
(Right now we’re working on creating a brand new, refreshed version of The Science of Social Media. We can’t wait to share it with you next week. We think you’ll love it. In the meantime, we're revisiting one of our top from the past year. Thank you for being along for the ride and for making The Science of Social Media part of your podcast routine. We're very grateful to have you.) If you're looking for inspiration for your next great Facebook ad, then we've got you covered with this...

Duration:00:12:54

Encore: A Crash Course in Microcopy for Social Media Captions

3/2/2020
(Right now we’re working on creating a brand new, refreshed version of The Science of Social Media. We can’t wait to share it with you in just a few weeks. We think you’ll love it. In the meantime, we're revisiting one of our top episodes of 2019. Thank you for being along for the ride and for making The Science of Social Media part of your podcast routine. We're very grateful to have you.) Copywriting is one of the most essential skills for a marketer to have. Good copy is everywhere!...

Duration:00:13:40

Encore: Marie Kondo-ing Your LinkedIn — The LinkedIn Audit Blueprint to Help Your Profile Shine

2/25/2020
(Right now we’re working on creating a brand new, refreshed version of The Science of Social Media. We can’t wait to share it with you in just a few weeks. We think you’ll love it. In the meantime, we're revisiting one of our top episodes of 2019. Thank you for being along for the ride and for making The Science of Social Media part of your podcast routine. We're very grateful to have you.) We wish for you to have the very best, most fulfilling career possible, doing work that you...

Duration:00:16:15

Find the Best Times to Post on Social Media

2/17/2020
Does the timing of your social media posts still matter? Here at Buffer, we think so! And in today's episode we'll be guiding you through our processes for finding the best times to post on platforms like Facebook, Instagram, Twitter and LinkedIn. Here are the show notes: https://buffer.com/library/best-time-to-post-on-social-media - Dave & Bonnie About the Show: The Science of Social Media is your weekly sandbox for social media stories, insights, experimentation, and inspiration....

Duration:00:09:25

How to discover what works: Our guide to social media experiments

2/10/2020
Over the years, we’ve shared plenty of tips and tactics to help you with social media marketing but one thing we haven’t really done well is to explain how to run social media marketing experiments… Today you’ll learn the six simple steps we use to run social media experiments, and we’ll also share some experiment ideas that you can get started with right away. Here are the show notes: https://buffer.com/library/run-social-media-experiments - Dave & Bonnie About the Show: The Science of...

Duration:00:10:26

How the Instagram Algorithm Works in 2020 (Plus a New Stories Feature)

2/4/2020
Do you have a burning question about the Instagram algorithm? If you do, chances are it may have been answered recently. Instagram recently held a Q&A where it shared the ins and outs of the algorithm and publicly addressed some myths and rumours about how it works. In this episode, we’ll give you a run through of the main questions Instagram answered during this Q&A and we’ll dive deeper into how the algorithm works based on some data Instagram shared a while back. We then wrap up by...

Duration:00:09:27