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The Science of Social Media

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The Science of Social Media is a podcast for marketers and brands interested in learning about new and exciting ways to implement social media marketing across a variety of platforms and industries. Join Buffer hosts Hailley, Brian, and Kevan each week as they interview some of the best marketers from brands and businesses that are leading the way in social media innovation and experimentation around the world. We promise to keep it fun, insightful, interesting, and most of all, actionable. The Science of Social Media is a podcast presented by the social media publishing and analytics tool, Buffer.

The Science of Social Media is a podcast for marketers and brands interested in learning about new and exciting ways to implement social media marketing across a variety of platforms and industries. Join Buffer hosts Hailley, Brian, and Kevan each week as they interview some of the best marketers from brands and businesses that are leading the way in social media innovation and experimentation around the world. We promise to keep it fun, insightful, interesting, and most of all, actionable. The Science of Social Media is a podcast presented by the social media publishing and analytics tool, Buffer.
More Information

Location:

United States

Description:

The Science of Social Media is a podcast for marketers and brands interested in learning about new and exciting ways to implement social media marketing across a variety of platforms and industries. Join Buffer hosts Hailley, Brian, and Kevan each week as they interview some of the best marketers from brands and businesses that are leading the way in social media innovation and experimentation around the world. We promise to keep it fun, insightful, interesting, and most of all, actionable. The Science of Social Media is a podcast presented by the social media publishing and analytics tool, Buffer.

Twitter:

@buffer

Language:

English


Episodes

103: How to Sell Your Product or Service on Instagram Like the Pros

7/16/2018
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Instagram advertising is one of the most promising (and exciting) opportunities for businesses and brands to get their products or services directly in front of consumers. More than 1 billion Instagram consumers to be exact! And in September of last year, Instagram announced their business community has grown to 2 million advertisers, up from one million advertisers back in March of 2017. Now in 2018, that number is rapidly growing, which means, 1) it’s a perfect opportunity for your...

Duration:00:13:37

102: A Customer-Focused Social Media Strategy to Increase Engagement and Social ROI

7/9/2018
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This week we’re looking at how you can create a customer-focused social media strategy that will work and pay dividends for your business or brand. We'll be sharing a ton of ideas and information so that you can get started today setting up a social media strategy that will put your customers at the center of everything. Focusing on your customers or social media will help you to increase engagement one every channel, improve return on investment (ROI), and make social media a focal...

Duration:00:12:43

101: Instagram IGTV (Television for the Mobile Generation) - How it Works Plus An Exclusive Creators Guide

7/2/2018
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Instagram IGTV is here! Today, we’re diving into one of the most exciting new platforms on the entire internet right now - Instagram's brand new platform: IGTV. We’ve got everything you need to know about the new Instagram platform, plus, an exclusive guide for IGTV creators. And Instagram just surpassed 1 billion users since launching in 2010. Watch out Facebook! We're predicting Instagram passing Facebook’s 2 billion users in the next 5-10 years. Particularly because of their...

Duration:00:12:28

100: One Million Downloads, One Hundred Episodes, Two Co-Hosts, and One Random Show

6/25/2018
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We're celebrating one million downloads and our 100th episode! In this totally random episode, Brian and Hailley go completely off-script and give you a never-before seen or heard peek inside The Science of Social Media. They'll be sharing their top lessons learned from 100 episodes, favorite moments, biggest challenges, as well as how they grew the Buffer Podcast to more than one million downloads as a side project. A HUGE shoutout to our wonderful podcast community for two years of...

Duration:00:26:34

99: How The Instagram Algorithm Actually Works (Plus Big Instagram Updates You Need to Know)

6/18/2018
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Did you know: Before Instagram implemented their new algorithm in 2016, users were missing 70% of all posts and 50% of their friends’ posts in the feed? And despite an initial backlash about the algorithm change, Instagram now says “relevancy sorting” has led to its 800 million-plus users seeing 90 percent of their friends’ posts and spending more time on the app. The Instagram team shared some never-before seen or heard updates behind how the Instagram algorithm actually works....

Duration:00:13:56

98: 2018 State of Social Media Marketing Industry Report (What the Future Holds for Businesses)

6/11/2018
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A brand new 2018 State of Social Media Marketing Report is live from Social Media Examiner and we're breaking down all of the most important takeaways for businesses and marketers! Have you ever wondered how fellow businesses and marketers are using social media? Or if you should focus more on ads or messenger bots or video? More than 5,700 marketers revealed where, why, and how they’ll focus their social media efforts in 2018 and beyond. We're also sharing how marketers’ organic...

Duration:00:12:03

97: 10 Proven Social Media Tips for Small Businesses and Entrepreneurs

6/4/2018
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Small businesses and entrepreneurs have their own set of unique social media and marketing challenges and opportunities. The biggest one being having so many different responsibilities! But the fact remains... Social media marketing is a HUGE opportunity for small businesses and entrepreneurs to connect with customers, grow brand awareness, and drive sales. In episode #97 of The Science of Social Media, we're breaking down our 10 most proven social media marketing tips that will help...

Duration:00:13:00

96: 50+ Marketers On How to Prove Social ROI, Where Video Marketing is Headed in 2018, Exciting New Instagram Features, and More!

5/29/2018
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Covering the biggest news in the social media and marketing world, including one subject that we as marketers don’t talk about enough... Proving social media ROI. We’re also covering the biggest video trends happening right now in 2018 and what marketers need to know moving forward. Instagram also released a ton of new and exciting features that will continue to grow the platform in big ways in the coming months. You won't want to miss what those are! Finally, Facebook has a brand new...

Duration:00:13:38

95: YouTube Marketing 101: How We Grew Our Channel By 59% in 30 Days

5/21/2018
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We partnered with Brian Dean of Backlinko to create a huge, step-by-step case study on how you can grow your brand’s YouTube channel in a big way… starting today. In just 30 days after implementing Brian Dean’s advice, we’ve grown our YouTube channel audience by 59%, our monthly views have shot up by 35%, and our video watch time has increased by 61%. It doesn’t take a team of videographers or a highly sophisticated editing program to make great YouTube videos. It just takes the right...

Duration:00:14:09

94: GDPR: New Data Privacy Laws and Important Changes Businesses and Marketers Need to Know

5/14/2018
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GDPR (General Data Protection Regulation) is a new data privacy regulation that aims to give individuals in the EU protection and control over their personal data. It has major implications for your business and the marketing and social media tools you use, whether you’re located in the EU or not. In May 2017, The Economist called personal data “the world’s most valuable resource’ ahead of oil, because of how much it now informs the way companies communicate with their customers and...

Duration:00:12:47

93: Facebook F8 Recap: The Biggest Announcements Marketers Need to Know & Why They’re Important

5/7/2018
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Facebook F8 is one of the most important conferences of the year for the social media world. Over the past couple of years, Facebook has announced a ton of huge updates for its suite of products including Facebook, Instagram, WhatsApp, Messenger, Oculus, and more. With so much going on, and so many updates and launches, it can be hard to keep up with. So with F8 2018 in the history books, we thought it’d be useful to recap some of the most important announcements Facebook made during its...

Duration:00:15:14

92: 20+ Key Social Demographic Facts, Facebook Q1 Earnings Report is Here, What Elon Musk Taught the Co-Founder of HubSpot, & More!

4/30/2018
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Understanding hundreds of different social media demographics-or the different characteristics of audiences on each social media network-is key to defining your strategy. We'll be chatting about 20+ key social demographic facts for each of the major platforms (Facebook, Instagram, Twitter, and LinkedIn) as well as how you can use that information to inform your social media strategy. We're also breaking down Facebook's Q1 Earnings Report and Mark Zuckerberg's biggest regret from the last...

Duration:00:17:59

91: Your Personal Brand: Why It's The Most Important Career Asset You Own

4/23/2018
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Personal branding is the way people remember you when you’ve left a room. Or in today's world, the "digital room." Did you know it takes less than two-tenths of a second for an online user to form a first opinion of your brand based on social media? Or that 77% of recruiters use search engines to learn about candidates? And of those researching candidates online, 35% eliminated a candidate from consideration based on information they uncovered online. Your personal brand is the most...

Duration:00:13:35

90: 21 Actionable Facebook and Instagram Video Tips You Can Try Today

4/16/2018
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As video content on social media becomes more and more widely used, it’s becoming clear that companies not using video are missing out on a really big opportunity to bring their brand to life. Video makes your brand more human, engaging, and helps to create trust because people get to meet the people that help to make your company thrive. Nearly all mainstream social media channels have already begun to prioritize video — whether its in the algorithm or in the various features that...

Duration:00:14:08

89: The Best Times to Post on Social (According to Research), LinkedIn Launches Video Ads for Businesses, GIPHY Marketing Ideas, & More!

4/9/2018
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Tons of exciting and interesting things to talk about in the world of social media this week! We're breaking down the best times to post to social media (according to more than 20 research studies). Everything you need to know about Facebook, Instagram, Twitter, LinkedIn, and Pinterest. LinkedIn launched a great new video ad product for marketers and businesses looking to reach a highly-targeted audience. Buffer has a brand new GIPHY channel and we have some great ideas for you! Last,...

Duration:00:13:55

88: The 10 Top New Social Media Tools to Try in 2018 for Marketers

4/2/2018
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2018 is in full swing and you might be looking for new social media tools to add to your marketing stack! According to Scott Brinker of the Chief Marketing Technologist Blog, there are now more than 5,000 tools in the marketing technology landscape. So where do you start? As part of our State of Social Media 2018 campaign, we partnered with the team at Product Hunt to put together a list of the latest trending social media tools for marketers to try in 2018. In episode 88, Hailley and...

Duration:00:13:13

87: Facebook & Cambridge Analytica (What You Need to Know), 3 Must-Read Social Media Books in 2018, Instagram Algorithm Changes, and More!

3/26/2018
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Another busy week in the world of social media! We're covering everything you need to know to stay up-to-date on the latest happenings in social media marketing. In episode #87, Hailley and Brian chat about the recent Facebook & Cambridge Analytica data incident, new and exciting changes to the Instagram algorithm, 3 must-read social media books in 2018, YouTube Stories, and more! Resources: CNetTechCrunchTechCrunchWeRSM About the Show: The Science of Social Media is your weekly...

Duration:00:13:20

86: 11 Content Creation Hacks: Strategies & Tools to Take Your Social Media to the Next Level (Plus a Big Announcement!)

3/19/2018
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Content is the golden ticket to social media success. People know, love, and trust your brand on social because of the content you share across each of your channels. But how do we as marketers and business owners create consistently great content that our audiences love and keep coming back to? In episode #86, Hailley and Brian explore 11 content creation hacks that will help to save you time and increase your reach on social media. These tips have helped us here at Buffer grow our...

Duration:00:15:36

85: 6 Rules For Great Storytelling & Why Stories Are Your Most Important Social Media Asset

3/12/2018
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Pixar and their team of incredible writers are arguably some of the greatest storytellers of our generation. Over the years, Pixar has won 13 Academy Awards, 9 Golden Globes, and 11 Grammys. As a marketer, storytelling doesn’t just mean telling your audience what your product or service does or what it has done. Effective storytelling involves a deep understanding of human emotions, motivations, and psychology in order to effectively communicate in an authentic and engaging...

Duration:00:14:13

84: Instagram Marketing Growth: 3 Proven Tactics To Grow Followers & Engagement (Plus An Exciting Announcement!)

3/5/2018
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Instagram now has more than 800 million monthly users - more than 500 million of whom use Instagram every single day, sharing more than 250 million piece of content each day. And with 80% of accounts following a business on Instagram, marketers are more excited than ever to learn how to effectively use Instagram for their business. How can you stand out among the other millions photos, videos, and stories posted each day? How can non-designers and amateur photographers create beautiful...

Duration:00:16:49