The Science of Social Media-logo

The Science of Social Media

Business & Economics Podcasts >

The Science of Social Media is a podcast for marketers and brands interested in learning about new and exciting ways to implement social media marketing across a variety of platforms and industries. Join Buffer hosts Hailley, Brian, and Kevan each week as they interview some of the best marketers from brands and businesses that are leading the way in social media innovation and experimentation around the world. We promise to keep it fun, insightful, interesting, and most of all, actionable. The Science of Social Media is a podcast presented by the social media publishing and analytics tool, Buffer.

The Science of Social Media is a podcast for marketers and brands interested in learning about new and exciting ways to implement social media marketing across a variety of platforms and industries. Join Buffer hosts Hailley, Brian, and Kevan each week as they interview some of the best marketers from brands and businesses that are leading the way in social media innovation and experimentation around the world. We promise to keep it fun, insightful, interesting, and most of all, actionable. The Science of Social Media is a podcast presented by the social media publishing and analytics tool, Buffer.
More Information

Location:

United States

Description:

The Science of Social Media is a podcast for marketers and brands interested in learning about new and exciting ways to implement social media marketing across a variety of platforms and industries. Join Buffer hosts Hailley, Brian, and Kevan each week as they interview some of the best marketers from brands and businesses that are leading the way in social media innovation and experimentation around the world. We promise to keep it fun, insightful, interesting, and most of all, actionable. The Science of Social Media is a podcast presented by the social media publishing and analytics tool, Buffer.

Twitter:

@buffer

Language:

English


Episodes

Inside the World of Micro-Influencers, the Influencer Strategy Getting the Best Results Today

7/22/2019
More
They say bigger is better ... but in the case of influencer strategy, we think the opposite could be true! The latest data shows that micro-influencers, influencers with 10,000 or fewer followers, are getting the best results for brands and businesses. More engagement, more clicks, and lower ROI. Join us for this episode as we dive into the world of micro-influencers and explain the ins and outs of this new trend toward going small with your influencer campaigns. If you're keen to dip your...

Duration:00:12:50

Best Instagram Apps for Marketers: The Rise of the Single-Job, Standalone App

7/15/2019
More
The Instagram app by itself is supremely powerful. But did you know all the best apps to take your Instagram marketing to even greater heights? The trend of single-job, standalone apps has brought a huge amount of power into the hands of social media marketers, and we can’t wait to share our favorite picks with you today. Join us as we discuss how this trend has changed the game for social media, plus get your wishlist started with a number of the top apps for iOS and Android to help make...

Duration:00:12:08

The Best New Pinterest Marketing Strategies Working Today

7/8/2019
More
How are brands and businesses succeeding on Pinterest today? And how can you follow their playbooks to make waves yourself? We go deep on all things Pinterest marketing in this episode. Join us as we explain the latest strategies, best content tips, and newest distribution tactics to help you get results on Pinterest and drive more engagement and clicks. There are lots of people getting amazing results on Pinterest. We want you to be among them! - Dave & Heather-Mae Read the Show...

Duration:00:14:18

8 Fun Things to Try on Instagram You Probably Haven't Thought of Before

7/1/2019
More
It can be hard to stay on top of the latest news for everything that’s coming to social media. We'd love to help you. This episode of The Science of Social Media takes a dive into Instagram marketing with a look at eight little-known features that you can try today. We want to ensure you get maximum exposure for your brand on Insta. These tips may be just the thing to help you stand out. Here's hoping! - Dave & Heather-Mae Read the Show...

Duration:00:13:45

How tentree created a record-breaking Instagram campaign

6/26/2019
More
Welcome to a special edition of the Buffer podcast. In this episode, the team from tentree will share exactly how they created and launched an Instagram campaign that generated more than 15.5 million likes on a single post, making it the fourth most-liked post in Instagram history. How did tentree write itself into the Instagram record books? What did the strategy behind the post look like? And aside from a bunch of likes, how did this post impact the company? In this episode, we’ll...

Duration:00:31:19

Need a Chatbot Marketing Strategy? We've Got You Covered

6/24/2019
More
When you think of chatbot marketing, what comes to mind? Opinions run the gamut from fear — “What’ll it be like to entrust my customer service to a computer?” — to humor — “Here comes the robot apocalypse!” But reality is that there are marketing teams and support teams and sales teams making serious progress with their chatbot strategies. We want to help you be one of those brands with a rockin' chatbot strategy. In this post, we'll go deep into the world of messenger bots to give you...

Duration:00:15:05

Marie Kondo-ing Your LinkedIn: The LinkedIn Audit Blueprint to Help Your Profile Shine

6/17/2019
More
We wish for you to have the very best, most fulfilling career possible, doing work that you love. And one of the best routes to that dream job is having a dreamy LinkedIn profile! We'll show you how. Today we’re giving you a checklist for a LinkedIn makeover. We’ll provide many different ways to optimize your LinkedIn profile and boost your presence - and the presence of your brand - so that you can shine. Whether you’re looking for your next great job, seeking to grow your thought...

Duration:00:15:57

The Most Essential (and Surprising) Social Media Statistics and Facts of 2019

6/10/2019
More
What role do social media stats and facts play in your day-to-day? As social media marketers, we do our best to be data-informed with the decisions we make for our social media strategy at Buffer. Social media stats make a difference. Plus, you never know when you'll need a good trivia tidbit to impress at a party. :P In this episode, we hope you'll find it all: both the necessary stats and facts to inform your social media decisions plus some social media numbers that will surprise and...

Duration:00:14:49

Tiny Tips for Delivering Out-of-This-World Customer Support on Social Media

6/3/2019
More
If you’re serious about building a remarkable brand on social media, we believe that a core component of your strategy needs to be engagement. Engagement with fans. Engagement with your audience. And engagement with your customers. One of the primary components to engagement is customer support, working with your team to answer questions and serve customers on social. In today's episode, we’ll give you a toolbox filled to the brim with ideas, tips, and tools that you can put into...

Duration:00:14:05

What If Instagram Got Rid Of Likes? Plus Even More Social Media What Ifs

5/28/2019
More
What if you had a magic wand and could make any change you wanted on social media? Quite a question, right? Well, we dove into the many different what if scenarios -- both real and imagined -- that may shape social media in the months and years to come. We pulled up all the latest news and changes so that you’ll know what to expect next on social. And we also polled the Science of Social Media listeners to see what they’d change on social media if they had a magic wand. In today's episode,...

Duration:00:13:58

The 7 Important Skills You Need to Be a Successful Social Media Marketer

5/20/2019
More
A decade ago, the role of a social media manager might not have even existed. Today, however, almost every company is involved in social media one way or another. But what does it take to be a great social media manager? What are the skills to master in order to be effective in 2019? In this episode, we'll cover the primary skills that we employ for social media here at Buffer, plus a few skills we’ve noticed in social media managers around the web. A social media manager has a toolbox...

Duration:00:12:21

Why Brands are Turning to Spotify as the Next Big Social Platform

5/13/2019
More
There are so many social networks to choose from today: Instagram, Facebook, Twitter, LinkedIn, Pinterest. Maybe YouTube? Maybe Reddit? We'd love to let you in on a secret one that's flying under the radar. Spotify! We’ve spent time digging into the rise of Spotify as a social media platform, used by today’s hottest brands. The results have been fascinating. We believe that Spotify is fast becoming a core platform for engaging with customers — through paid ads of course, but also through...

Duration:00:15:27

How to Get (Real!) Followers on Social Media in 2019

5/6/2019
More
One of the most popular topics in social media marketing is how to get more followers. And not just any followers --- real followers, no bots. Brands want to grow their followers authentically by adding real people who love the brand and are looking to engage. This is no small task on social media in 2019! We've dug into the research on all the latest follower trends and how new brands are growing from zero to 10,000 followers and how established brands are going from 10,000, beyond....

Duration:00:14:06

Why Isn't Anyone Talking About Live Video Anymore? The Current State of Live

4/29/2019
More
Live video remains a core feature of the top social networks, so ... why isn’t anyone talking about it anymore? How should you be thinking about live video and your social media strategy in 2019? Today we’re examining the state of live video on social media. While the live video buzz may have cooled, there are still significant opportunities to use live video to your advantage. We hope to give you some fresh perspectives and ideas on what live video could look like for you and your...

Duration:00:11:30

(SSM Selects) 6 Proven Instagram Marketing Tactics to Grow Followers and Engagement

4/22/2019
More
A very special SSM Select episode from our archives! Instagram is one of the most important (if not the most important) for brands and businesses looking to succeed on social media in 2019. However, succeeding on Instagram is a whole different story. This week, we're discussing 6 proven Instagram marketing tactics that your bran can use today to grow followers and engagement in meaningful ways. Enjoy! From Brian & Hailley: It has been an honor to share our Mondays with you every single...

Duration:00:12:23

6 Simple Ways You Can Use Neuroscience to Increase Marketing Productivity

4/15/2019
More
Neuroscience is a multidisciplinary science that is concerned with the study of the structure and function of the nervous system. When applied to our professional lives, neuroscience can help us to unlock our greatest potential. Increasing your meaningful productivity can have a huge impact on your day-to-day work and can greatly influence your professional success over a long period of time. This week on the Science of Social Media we're examining the fascinating field of neuroscience and...

Duration:00:14:29

8 Unexpected Marketing Lessons from History’s Most Influential Leaders

4/8/2019
More
This week we’re taking a journey through time and uncovering some of the greatest, yet most unexpected marketing lessons from some of history’s most influential thinkers, philosophers, and leaders. You may not realize it now, but there is so much we can learn from leaders like Socrates and Oprah and Cleopatra. Much of what they would consider their mantra has a ton of implications on marketing today. In episode 141 of the Science of Social Media, Brian and Hailley break down concepts like...

Duration:00:13:44

How to Turn Fans and Customers Into Brand Champions in 2019

4/1/2019
More
A group of highly engaged fans can have a huge impact on your marketing efforts. Those fans are your brand champions and they're everywhere! One of the most powerful sources of authentic influence and brand advocacy is your very own customer and fan base. Yet many brands simply aren’t utilizing this untapped resource. We hope to change that today by providing you with a specific brand advocacy strategy. As marketers and brands are starting to feel the effects of evolving social media...

Duration:00:12:57

(SSM Selects) 6 Rules for Great Storytelling as Told by Pixar

3/25/2019
More
A special episode from the SSM archives! This was one of the most popular episode from 2018 - voted on by our listeners! As a marketer, effective storytelling involves a deep understanding of human emotions, motivations, and psychology. Luckily for us, Pixar openly shares their knowledge for everyone to learn from! In this very special Science of Social Media Select Episode, Hailley and Brian break down 6 must-have rules for great storytelling and why stories are your brand's most...

Duration:00:14:43

The Art of Copywriting: How to Write Better Captions and Tell Stories that Get Engagement

3/18/2019
More
What you’re trying to do, when you tell a story, is to write about an event in your life that made you feel some particular way. And what you’re trying to do, when you tell a story, is to get the audience to have that same feeling. While we don't typically associate the art of copywriting with social media captions, the two are deeply intertwined. A really good caption informs us about the things we cannot immediately see and encourages us to look at an image or video more closely. From...

Duration:00:11:39