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United States

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English

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Episodes

How to Market to the Government – Lou Anne Brossman

4/19/2018
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Lou Anne Brossman has over 30 years of public sector government marketing leadership experience gained while working at leading companies like Juniper Networks, immixGroup, EMC. Her manufacturing roots enable her to empathize and relate to corporate issues that her federal marketing customers are facing. She is a sought out speaker on Government marketing best practices […] The post How to Market to the Government – Lou Anne Brossman appeared first on Scott King.

Duration:00:32:33

Moneyballing Brand Economics – Edgar Baum

4/12/2018
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Edgar Baum ( @EdgarBaum ) is the Chief Brand Economist at Strata Insights. In this episode, Edgar describes a contemporary brand measurement approach to measure effectiveness and describes a case study how a tech company outmaneuvered the competition. If you are familiar with Moneyball, you will understand brand economics. Just as Billy Bean used a […] The post Moneyballing Brand Economics – Edgar Baum appeared first on Scott King.

Duration:00:46:17

Content Marketing Attribution – TJ Waldorf

4/5/2018
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TJ Waldorf ( @tj_waldorf ) is Vice President of Growth Marketing for INAP. TJ has led both sales and marketing teams and drives the marketing to make data driven decisions, and more importantly, revenue metrics. Currently based in the Chicagoland area, TJ spends his free time with his wife and 7 year old son. TJ […] The post Content Marketing Attribution – TJ Waldorf appeared first on Scott King.

Duration:00:27:59

Podcasting Built My Business – Doug Sandler

3/29/2018
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In this episode, I talk with Doug Sandler. Doug is a nationally recognized speaker, trainer, and podcaster. His podcast with Strickland Bonner, The Nice Guys on Business, has over 500 episodes and more than 1 Million downloads. Doug uses that experience to help businesses and brands grow their audience with TurnKey Podcasting. Questions During Podcast […] The post Podcasting Built My Business – Doug Sandler appeared first on Scott King.

Duration:00:20:50

Using Humor in Storytelling – Kathy Klotz-Guest

3/22/2018
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In this episode I talk with speaker, author, and improv comedian, Kathy Klotz-Guest ( @kathyklotzguest ). Kathy left the Silicon Valley hustle but she didn t leave her passion for telling better stories and banishing boring marketing behind. Kathy and I talk about how business storytelling drives great marketing, innovation and culture and how she came up with […] The post Using Humor in Storytelling – Kathy Klotz-Guest appeared first on Scott King.

Duration:00:32:06

10 Copywriting Tips – Kate Toon

3/15/2018
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Kate Toon ( @KateToon ) is an award-winning SEO copywriter and SEO consultant. She has worked with big brands like Westpac, The RTA, Curash and Kmart. She is the founder of The Clever Copywriting School and The Recipe for SEO Success eCourse to help countless businesses produce great content and improve their SEO. She also is the […] The post 10 Copywriting Tips – Kate Toon appeared first on Scott King.

Duration:00:38:49

The Wild Pendulum – Sam Mallikarjunan

3/8/2018
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In this episode, I talk with Sam Mallikarjunan (@Mallikarjunan ). Sam is an Executive Strategist at HubSpot and former Head of Growth at HubSpot Labs. Sam teaches Advanced Digital Marketing at the Harvard Division of Continuing Education, and is the co-author of the book, How To Sell Better Than Amazon. He talks to me here about […] The post The Wild Pendulum – Sam Mallikarjunan appeared first on Scott King.

Duration:00:36:47

The Growth Marketing Playbook – Jon Brody

3/1/2018
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Jon Brody (@ThePokerCEO) is the CEO at Ladder. Ladder is a growth marketing agency helping companies navigate and implement thousands of available tactics to grow revenues. In this episode, Jon talks about his company’s growth marketing playbook, successes, failures and how his professional poker player past helps him market more effectively. Sponsors This episode of […] The post The Growth Marketing Playbook – Jon Brody appeared first on Scott King.

Duration:00:27:09

How Sales and Marketing Can Use AI – Chad Burmeister

2/22/2018
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In this episode I talk with my friend, Chad Burmeister ( @scalexai ). Chad is the is the co-founder and CEO of ScaleX. Chad and I talk about some of the complexities that still exist inside sales and marketing teams when trying to use personalization and role specialization. Chad provides some technology examples of how […] The post How Sales and Marketing Can Use AI – Chad Burmeister appeared first on Scott King.

Duration:00:32:00

Marketing KPIs – Joe Chernov

2/15/2018
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In this episode I talk with Joe Chernov. Joe is currently the CMO at InsightSquared. He previously worked at HubSpot and Eloqua so he knows a lot about marketing technology. Joe and I talk about measuring marketing KPIs, how to use social media effectively and some of his successful and not so successful campaigns. Contact […] The post Marketing KPIs – Joe Chernov appeared first on Scott King.

Duration:00:40:45

When to Protect Your Intellectual Property – Vincent LoTempio

2/8/2018
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Vincent LoTempio ( @LoTempio ) is a Registered Patent Attorney. His practice focuses on intellectual property matters including patent, trademark, copyright prosecution and infringement litigation. Prior to his current practice, Vin practiced intellectual property law as a sole practitioner, was a Felony Trial Attorney with the Erie County District Attorney s office and co-author of Patent […] The post When to Protect Your Intellectual Property – Vincent LoTempio appeared first on Scott King.

Duration:00:40:19

Speak Like Your Ideal Customer – Jeffrey Shaw

2/1/2018
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This episode is all about writing and creating content using your customer s own language. My next guest, Jeffrey Shaw (@JeffreyShaw1 ), talks to me about how to help businesses stand out, attract their ideal customers, and create brand loyalty that supersedes price. His latest book, LINGO, helps business owners and entrepreneurs understand their ideal customer on […] The post Speak Like Your Ideal Customer – Jeffrey Shaw appeared first on Scott King.

Duration:00:38:08

Creating Long Form Content – Miles Anthony Smith

1/25/2018
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Miles Anthony Smith ( @Miles_Anthony ) is a seasoned content marketer and provides some tips on how to perform Solid keyword research using a reputable tool. How to Curating content with solid on-page SEO elements. Then how to push your content out for initial clicks and links. 3 Phases for Longform Posts Solid keyword research […] The post Creating Long Form Content – Miles Anthony Smith appeared first on Scott King.

Duration:00:17:23

Chatbots – Peter Lisoskie

1/18/2018
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Peter Lisoskie (@chatbotnation ) is helping companies integrate AI chatbots into their marketing, branding and customer service strategies. Peter thinks there’s a shift happening and much of the current digital economy has transformed from a blessing to a curse. Email, websites, social media, and webinars are becoming the new NOISE of the marketplace. It’s time to […] The post Chatbots – Peter Lisoskie appeared first on Scott King.

Duration:00:28:31

Contemporary Branding – Justin Foster and Emily Soccorsy

1/11/2018
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Justin Foster (@fosterthinking) and Emily Soccorsy (@emilyatlarge) operate Root and River. Root and River is a contemporary branding practice that finds a leader’s branding mission and enables the machine to spread the word. In this episode, Justin and Emily talk about how to find and define your mission. We discuss how to attract the right customers […] The post Contemporary Branding – Justin Foster and Emily Soccorsy appeared first on Scott King.

Duration:00:34:38

Limit Buzzwords – Theresa Lanowitz

1/4/2018
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Theresa Lanowitz (@vokeinc) is Founder and Head Analyst at Voke. She is globally recognized as a relentless advocate for software quality. She is a strategic thinker, and influencer in the software development lifecycle including; testing, virtualization, cyber security, release management, and mobile. Theresa authors the popular IT Superhero Series of books. Questions During Podcast How […] The post Limit Buzzwords – Theresa Lanowitz appeared first on Scott King.

Duration:00:36:05

Using Machine Learning to Mine Social Media Data – Lou Jordano

12/14/2017
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Lou Jordano is the chief marketing officer at Crimson Hexagon, bringing more than 20 years of experience building and leading high-impact teams within global enterprises and high growth startups. Prior to Crimson Hexagon, Lou served as the CMO for Attivio, a privately held cognitive search and insight platform company. Previously, Lou was the CMO at […] The post Using Machine Learning to Mine Social Media Data – Lou Jordano appeared first on Scott King.

Duration:00:33:19

The Search for Marketing Strategy – Adam Pierno

12/7/2017
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Adam Pierno (@apierno) is a thinker, tinkerer and Chief Strategy Officer for Santy. His experience and cross-platform thinking led his leaders to task him with mentoring up and coming industry talents. He was to deliver the same marketing training he received. Therein lies the problem. Adam is self-taught. He didn’t receive formal marketing planning or […] The post The Search for Marketing Strategy – Adam Pierno appeared first on Scott King.

Duration:00:41:38

How to Create Personalized Videos at Scale – Eric Porres

11/30/2017
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The average consumer attention span continues to dwindle down to seconds. Eight seconds to be exact. So how are brands and marketers expected to truly connect and grab a customer s attention? Competition to gain and retain customers is fierce and the simple tactic of merging {First Name} and {last product viewed} into an email or […] The post How to Create Personalized Videos at Scale – Eric Porres appeared first on Scott King.

Duration:00:35:48

How I Won Webinar of the Year

11/23/2017
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Webinars are both a blessing and a curse. They are a blessing since you get a nice piece of content archiving a conversation for remarketing purposes. The archived webinar is easily shared amongst your prospects, partners, customers and digital campaigns. However, they are a curse because they have a lot of moving parts. Live webinars […] The post How I Won Webinar of the Year appeared first on Scott King.

Duration:00:24:17

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