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The Scott King Show

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Location:

United States

Language:

English

Contact:

2142335464


Episodes

Evolution of Push Notifications – Lydia Fayal

1/17/2019
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Lydia Fayal is an expert on streamlining on-line business strategies. She has a unique background for marketing. She first attended Penn Law and Wharton before starting her own business. She then founded a venture-backed edtech startup and became an expert marketer at both B2C and B2B startups. She s currently at OneSignal, a SaaS company that […] The post Evolution of Push Notifications – Lydia Fayal appeared first on Scott King.

Duration:00:26:52

How to Differentiate Sameness – Amy Franko

1/10/2019
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Amy Franko (@AmyFranko) built a successful and lucrative B2B sales career with global tech giants IBM and Lenovo. She then took a 180° pivot into entrepreneurship in 2007, launching a training company, Impact Instruction Group. Amy specializes in sales training and leadership development programs and is the author of The Modern Seller. Amy talks with […] The post How to Differentiate Sameness – Amy Franko appeared first on Scott King.

Duration:00:26:06

How I Tested 75,000 Pieces of Content – Brendan Kane

12/20/2018
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Growth strategist Brendan Kane has constructed applications, platforms and campaigns for celebrity clients for Taylor Swift, Rihanna, Katie Couric, Michael Strahan, and supermodel Adriana Lima. Brendan authored One Million Followers: How I Built a Massive Social Following in 30 Days and provides some of the stories resident in his book. Listen in to find out how […] The post How I Tested 75,000 Pieces of Content – Brendan Kane appeared first on Scott King.

Duration:00:26:16

One Team – Sangram Vajre

12/13/2018
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Sangram Vajre (@sangramvajre) is the Co-Founder & CMO of Terminus, an account based marketing platform. He is also the author Account-Based Marketing For Dummies and is the mastermind behind #FlipMyFunnel. In this episode, Sangram talks about how sales and marketing can produce more results by measuring both teams by one scorecard and act as One Team. […] The post One Team – Sangram Vajre appeared first on Scott King.

Duration:00:25:08

How to Produce Better Webinars – Todd Earwood

12/6/2018
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In this episode of the podcast, I talk with, Todd Earwood. Todd is the founder and CEO over at Money Path where he and his team build growth campaigns using several tactics, but most importantly webinars. He does it so well the folks over at Hubspot and GoToWebinar encouraged him to help others and share […] The post How to Produce Better Webinars – Todd Earwood appeared first on Scott King.

Duration:00:26:35

Know Your Buyer Better – MaryAnn Holder

11/29/2018
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In this episode of the show, I talk with the CMO of One Network, MaryAnn Holder. MaryAnn talks about really knowing buyer and serving them with information tailored to their personalities and education. She explains how she looks for ideas outside of her core circles at fashion and dance to energize her content for her […] The post Know Your Buyer Better – MaryAnn Holder appeared first on Scott King.

Duration:00:21:23

Engage Your Audience – Charlie King

11/22/2018
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In this special Thanksgiving episode, I talk with my son, Charlie, on audience engagement and finding inspiration from live music performances. Charlie reviews some of the performances he has attended and ranks them on audience engagement. Twenty One Pilots Twenty One Pilots has a very interactive with the crowd called the “Clique.” The band invests […] The post Engage Your Audience – Charlie King appeared first on Scott King.

Duration:00:23:50

Hacking Humans – Juan Felipe Campos

11/15/2018
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In this episode I am talking with Juan Felipe Campos or @juannikin.” Juan is a Silicon Valley-based growth hacker and VP of Tech and Partner at Manos Accelerator via Google Launchpad. Juan consults startups on growth and customer acquisition. Throughout his career Juan and his team have grown several online communities exceeding 100,000 members. He […] The post Hacking Humans – Juan Felipe Campos appeared first on Scott King.

Duration:00:27:19

Through the Sound – Arthur Samuel Joseph

11/1/2018
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Arthur Samuel Joseph is the founder and chairman of the Vocal Awareness Institute. Arthur is widely recognized as one of the world s foremost communication strategists and authorities on the human voice. His voice and leadership training programs teach Communication Mastery through a disciplined regimen of specific techniques designed to cultivate an embodied and enhanced leadership […] The post Through the Sound – Arthur Samuel Joseph appeared first on Scott King.

Duration:00:36:27

Get Off the Hamster Wheel – Arnold Huffman

10/25/2018
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Arnold Huffman is the Founder and CEO of Digital Yalo, a digital content, communications and channel strategy agency. There he is building a team focused on creating compelling content that is informative and entertaining. Arnold s background includes marketing, business development, and alliances in high tech and software. In this episode, Arnold talks about finding marketing […] The post Get Off the Hamster Wheel – Arnold Huffman appeared first on Scott King.

Duration:00:59:38

10 Places You Should Be Using Video – George B. Thomas

10/18/2018
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In this episode, I talk with George B. Thomas. George is a recovering youth pastor, former pub bouncer and is currently an evangelist at Impulse Creative. He is a video marketing ninja and an inbound marketing Jedi with every HubSpot certification one can have. George and I talk about why you should be using video […] The post 10 Places You Should Be Using Video – George B. Thomas appeared first on Scott King.

Duration:00:39:23

Leadership Traits for a Growth Mindset – John Murphy

10/11/2018
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John Murphy is an executive coach helping business owners, senior executives and management teams deliver what they are capable of. John’s background in the corporate world and as an entrepreneur enables him to make a difference to CEOs, Senior Executives, and Business Owners. In this episode, I talk with John about instilling behaviors and enabling leaders […] The post Leadership Traits for a Growth Mindset – John Murphy appeared first on Scott King.

Duration:00:30:02

Marketing to Generation Z – Kathleen Hessert

10/4/2018
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Kathleen Hessert (@kathleenhessert) has invested over 30 years working with premier sports and entertainment brands from Peyton Manning and Shaq to ESPN, Big ten network, NBA, and the NFL. Kathleen recognized the leagues and sports teams focused on current aging fans and lacked understanding on how to enlist and build young fan bases for the future. […] The post Marketing to Generation Z – Kathleen Hessert appeared first on Scott King.

Duration:00:33:14

Building High Performing Work Cultures – Lee Caraher

9/20/2018
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Lee Caraher ( @LeeCaraher ) is the founder and CEO of Double Forte PR & Digital Marketing, a 15-year-old national agency that works with beloved and up-and-coming consumer, technology, and wine brands. An acclaimed communication strategist, Lee is known for her practical solutions to big problems. Lee has a reputation for building cohesive, high- producing […] The post Building High Performing Work Cultures – Lee Caraher appeared first on Scott King.

Duration:00:27:23

Building Better Business Brains – Brynn Winegard

9/13/2018
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Dr. Brynn Winegard (@DrBrynnWinegard) is a world renowned business brain expert. She is a full-time professional keynote speaker who combines brain and business science to dissect, redevelop, and augment how we work. Dr. Winegard teaches about persuasion and influence from a brain perspective and provides several actionable tips. In this episode, Brynn talks to me […] The post Building Better Business Brains – Brynn Winegard appeared first on Scott King.

Duration:00:39:59

Marketing Continues to Become More Difficult – Michael Redbord

6/14/2018
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Michael Redbord ( @redbord ) is the General Manager of the Service Hub at HubSpot. Prior to that, Michael scaled the HubSpot Customer Support team from 20 people in a single office with single-language phone support to more than 200 people powering a global, multi-lingual, multi-channel support experience. In doing so, Michael turned HubSpot s customer […] The post Marketing Continues to Become More Difficult – Michael Redbord appeared first on Scott King.

Duration:00:30:24

How I Received 10,000 On-line Reviews – Brian Greenberg

6/7/2018
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Brian Greenberg has founded businesses in e-commerce, marketing, and financial services. He has generated over $50 million in revenue from his businesses but has been called has been called The Salesman Who Doesn t Sell. He has also collected over 10,000 on-line reviews and testimonials from his customers. In this episode, Brian explains his process on […] The post How I Received 10,000 On-line Reviews – Brian Greenberg appeared first on Scott King.

Duration:00:23:41

Your Brain is the Puppy or the Puppet Master – Ulli Appelbaum

5/31/2018
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Ulli Appelbaum ( @FirstThetrouser ) is an international marketing and brand strategist. He is an expert in coming up with fresh perspectives to position a brands, products and companies. Ulli has developed a strategy exercise into a technique he calls Positioning-Roulette. Positioning-Roulette is a culmination of 1200 case studies provided as 26 flash cards. The […] The post Your Brain is the Puppy or the Puppet Master – Ulli Appelbaum appeared first on Scott King.

Duration:00:48:05

Don’t Overthink SEO – Ashley Ward

5/24/2018
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Ashley Ward ( @ashleymadhatter ) is a former journalist now serving as an expert content marketer and corporate evangelist for SEM Rush. Ashley previously founded and served as CEO for Madhouse Marketing performing digital marketing and business development. In this episode, Ashley talks to me about SEO expectations and how getting back to the basics serves a […] The post Don’t Overthink SEO – Ashley Ward appeared first on Scott King.

Duration:00:32:16

What You Are Saying Without Saying It – Matt Bull

5/17/2018
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Matt Bull’s first job was working for the Superconducting SuperCollider in Waxahachie, designing user interfaces for the vacuum Control Systems Division. He spent three years studying BioPhysics at Rice before realizing he hated lab work, then crammed in an English major at the last minute. He then spent 16 years at the Richards Group, working […] The post What You Are Saying Without Saying It – Matt Bull appeared first on Scott King.

Duration:00:16:49