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The Scott King Show

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Location:

United States

Language:

English

Contact:

2142335464


Episodes

10 Places You Should Be Using Video – George B. Thomas

10/18/2018
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In this episode, I talk with George B. Thomas. George is a recovering youth pastor, former pub bouncer and is currently an evangelist at Impulse Creative. He is a video marketing ninja and an inbound marketing Jedi with every HubSpot certification one can have. George and I talk about why you should be using video […] The post 10 Places You Should Be Using Video – George B. Thomas appeared first on Scott King.

Duration:00:39:23

Leadership Traits for a Growth Mindset – John Murphy

10/11/2018
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John Murphy is an executive coach helping business owners, senior executives and management teams deliver what they are capable of. John’s background in the corporate world and as an entrepreneur enables him to make a difference to CEOs, Senior Executives, and Business Owners. In this episode, I talk with John about instilling behaviors and enabling leaders […] The post Leadership Traits for a Growth Mindset – John Murphy appeared first on Scott King.

Duration:00:30:02

Marketing to Generation Z – Kathleen Hessert

10/4/2018
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Kathleen Hessert (@kathleenhessert) has invested over 30 years working with premier sports and entertainment brands from Peyton Manning and Shaq to ESPN, Big ten network, NBA, and the NFL. Kathleen recognized the leagues and sports teams focused on current aging fans and lacked understanding on how to enlist and build young fan bases for the future. […] The post Marketing to Generation Z – Kathleen Hessert appeared first on Scott King.

Duration:00:33:14

Building High Performing Work Cultures – Lee Caraher

9/20/2018
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Lee Caraher ( @LeeCaraher ) is the founder and CEO of Double Forte PR & Digital Marketing, a 15-year-old national agency that works with beloved and up-and-coming consumer, technology, and wine brands. An acclaimed communication strategist, Lee is known for her practical solutions to big problems. Lee has a reputation for building cohesive, high- producing […] The post Building High Performing Work Cultures – Lee Caraher appeared first on Scott King.

Duration:00:27:23

Building Better Business Brains – Brynn Winegard

9/13/2018
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Dr. Brynn Winegard (@DrBrynnWinegard) is a world renowned business brain expert. She is a full-time professional keynote speaker who combines brain and business science to dissect, redevelop, and augment how we work. Dr. Winegard teaches about persuasion and influence from a brain perspective and provides several actionable tips. In this episode, Brynn talks to me […] The post Building Better Business Brains – Brynn Winegard appeared first on Scott King.

Duration:00:39:59

Marketing Continues to Become More Difficult – Michael Redbord

6/14/2018
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Michael Redbord ( @redbord ) is the General Manager of the Service Hub at HubSpot. Prior to that, Michael scaled the HubSpot Customer Support team from 20 people in a single office with single-language phone support to more than 200 people powering a global, multi-lingual, multi-channel support experience. In doing so, Michael turned HubSpot s customer […] The post Marketing Continues to Become More Difficult – Michael Redbord appeared first on Scott King.

Duration:00:30:24

How I Received 10,000 On-line Reviews – Brian Greenberg

6/7/2018
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Brian Greenberg has founded businesses in e-commerce, marketing, and financial services. He has generated over $50 million in revenue from his businesses but has been called has been called The Salesman Who Doesn t Sell. He has also collected over 10,000 on-line reviews and testimonials from his customers. In this episode, Brian explains his process on […] The post How I Received 10,000 On-line Reviews – Brian Greenberg appeared first on Scott King.

Duration:00:23:41

Your Brain is the Puppy or the Puppet Master – Ulli Appelbaum

5/31/2018
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Ulli Appelbaum ( @FirstThetrouser ) is an international marketing and brand strategist. He is an expert in coming up with fresh perspectives to position a brands, products and companies. Ulli has developed a strategy exercise into a technique he calls Positioning-Roulette. Positioning-Roulette is a culmination of 1200 case studies provided as 26 flash cards. The […] The post Your Brain is the Puppy or the Puppet Master – Ulli Appelbaum appeared first on Scott King.

Duration:00:48:05

Don’t Overthink SEO – Ashley Ward

5/24/2018
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Ashley Ward ( @ashleymadhatter ) is a former journalist now serving as an expert content marketer and corporate evangelist for SEM Rush. Ashley previously founded and served as CEO for Madhouse Marketing performing digital marketing and business development. In this episode, Ashley talks to me about SEO expectations and how getting back to the basics serves a […] The post Don’t Overthink SEO – Ashley Ward appeared first on Scott King.

Duration:00:32:16

What You Are Saying Without Saying It – Matt Bull

5/17/2018
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Matt Bull’s first job was working for the Superconducting SuperCollider in Waxahachie, designing user interfaces for the vacuum Control Systems Division. He spent three years studying BioPhysics at Rice before realizing he hated lab work, then crammed in an English major at the last minute. He then spent 16 years at the Richards Group, working […] The post What You Are Saying Without Saying It – Matt Bull appeared first on Scott King.

Duration:00:16:49

Eliminate the Friction Points – Esteban Martinez

5/10/2018
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Esteban Martinez ( @addicted2ppc ) is an SEM specialist, trainer & speaker, with a strong passion for helping organizations become successful online. He has been building and optimizing SEM campaigns for a range of B2B and B2C clients in different industries since 2002 in the UK and Australia. Sponsors This episode of The Scott King Show is […] The post Eliminate the Friction Points – Esteban Martinez appeared first on Scott King.

Duration:00:27:00

Causal Marketing – Matt Bull

5/3/2018
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Matt Bull’s first job was working for the Superconducting SuperCollider in Waxahachie, designing user interfaces for the vacuum Control Systems Division. He spent three years studying BioPhysics at Rice before realizing he hated lab work, then crammed in an English major at the last minute. He then spent 16 years at the Richards Group, working […] The post Causal Marketing – Matt Bull appeared first on Scott King.

Duration:00:30:22

The Marketing Value of History – Rich Jurek

4/26/2018
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In this episode, I talk with Chief Marketing & Communications Officer of the Inland Group, Rich Jurek. Rich heads the in-house marketing and communication group and is co author of the best selling book “Marketing the Moon: The Selling of the Apollo Lunar Program”. Sponsors This episode of The Scott King Show is sponsored by […] The post The Marketing Value of History – Rich Jurek appeared first on Scott King.

Duration:00:37:55

How to Market to the Government – Lou Anne Brossman

4/19/2018
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Lou Anne Brossman has over 30 years of public sector government marketing leadership experience gained while working at leading companies like Juniper Networks, immixGroup, EMC. Her manufacturing roots enable her to empathize and relate to corporate issues that her federal marketing customers are facing. She is a sought out speaker on Government marketing best practices […] The post How to Market to the Government – Lou Anne Brossman appeared first on Scott King.

Duration:00:32:33

Moneyballing Brand Economics – Edgar Baum

4/12/2018
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Edgar Baum ( @EdgarBaum ) is the Chief Brand Economist at Strata Insights. In this episode, Edgar describes a contemporary brand measurement approach to measure effectiveness and describes a case study how a tech company outmaneuvered the competition. If you are familiar with Moneyball, you will understand brand economics. Just as Billy Bean used a […] The post Moneyballing Brand Economics – Edgar Baum appeared first on Scott King.

Duration:00:46:17

Content Marketing Attribution – TJ Waldorf

4/5/2018
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TJ Waldorf ( @tj_waldorf ) is Vice President of Growth Marketing for INAP. TJ has led both sales and marketing teams and drives the marketing to make data driven decisions, and more importantly, revenue metrics. Currently based in the Chicagoland area, TJ spends his free time with his wife and 7 year old son. TJ […] The post Content Marketing Attribution – TJ Waldorf appeared first on Scott King.

Duration:00:27:59

Podcasting Built My Business – Doug Sandler

3/29/2018
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In this episode, I talk with Doug Sandler ( @djdoug ). Doug is a nationally recognized speaker, trainer, and podcaster. His podcast with Strickland Bonner, The Nice Guys on Business, has over 500 episodes and more than 1 Million downloads. Doug uses that experience to help businesses and brands grow their audience with TurnKey Podcasting. […] The post Podcasting Built My Business – Doug Sandler appeared first on Scott King.

Duration:00:20:50

Using Humor in Storytelling – Kathy Klotz-Guest

3/22/2018
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In this episode I talk with speaker, author, and improv comedian, Kathy Klotz-Guest ( @kathyklotzguest ). Kathy left the Silicon Valley hustle but she didn t leave her passion for telling better stories and banishing boring marketing behind. Kathy and I talk about how business storytelling drives great marketing, innovation and culture and how she came up with […] The post Using Humor in Storytelling – Kathy Klotz-Guest appeared first on Scott King.

Duration:00:32:06

10 Copywriting Tips – Kate Toon

3/15/2018
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Kate Toon ( @KateToon ) is an award-winning SEO copywriter and SEO consultant. She has worked with big brands like Westpac, The RTA, Curash and Kmart. She is the founder of The Clever Copywriting School and The Recipe for SEO Success eCourse to help countless businesses produce great content and improve their SEO. She also is the […] The post 10 Copywriting Tips – Kate Toon appeared first on Scott King.

Duration:00:38:49

The Wild Pendulum – Sam Mallikarjunan

3/8/2018
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In this episode, I talk with Sam Mallikarjunan (@Mallikarjunan ). Sam is an Executive Strategist at HubSpot and former Head of Growth at HubSpot Labs. Sam teaches Advanced Digital Marketing at the Harvard Division of Continuing Education, and is the co-author of the book, How To Sell Better Than Amazon. He talks to me here about […] The post The Wild Pendulum – Sam Mallikarjunan appeared first on Scott King.

Duration:00:36:47