The Sharpest Tool™

On this episode of The Sharpest Tool, hosts Josh Smith (JRP) and Nicholas Bosco discuss the challenges that home service business owners face in generating leads and revenue. We explore the importance of lead flow and how to optimize your marketing efforts to drive more leads. We also discuss the importance of having a strong sales team in place to convert leads into customers. Finally, we offer some tips on how to improve your customer experience and generate more referrals.

Brand is more than visuals:Emotional connection matters:Stand out from the crowd:Building connections leads to loyalty:

Key takeaways include:

Set clear target:Understand investment needs:Scorpion's Growth Advisor Tool:Importance of attribution:Track results:

Paid Ads Evolving:Goodbye Exact Match?:AI and Search:The Rise of Integrated Marketing:Future of Paid Advertising:

Here are some key takeaways from the episode:

This episode dives into the secrets of unlocking success through customer-driven digital marketing strategies. We explore how to: Set Goals and Identify High-Value Leads: It's never too late!Not all leads are equal.Align Marketing with Customer Journey & Leverage Location Data: Dominate your known territory.Expand strategically.Leverage existing customers.Remember: Customer insights are the key to cracking the code of digital marketing success! By understanding your audience, setting clear goals, and aligning your strategy with their journey, you can unlock new levels of engagement and growth.

Here are some key takeaways: 1. Set objectives and KPIs: 2. Focus on engagement: 3. Track conversions: 4. Use analytics tools: 5. Experiment and adapt: Remember, measuring social media success is not a one-size-fits-all approach. It's about understanding your unique goals, selecting the right metrics, and continuously adapting your strategy based on data insights.

This episode of The Sharpest Tool discusses the importance of video in social media marketing, specifically for small businesses. The hosts, Josh and Bosco, discuss how video can engage with potential customers, promote a brand, and drive traffic to a business's website. They also provide tips on how to create high-quality video content on a budget. The hosts discuss a study that found that videos are shared 12 times more often than text and images on social media. They also talk about a study that found that 85% of consumers are more likely to make a purchase after watching a video about a product or service. The hosts provide examples of businesses that have successfully used video marketing to grow their businesses. Key Points: Tips for Businesses: Overall, the hosts of The Sharpest Tool make a strong case for the importance of video in social media marketing. They provide valuable insights and tips that can help businesses of all sizes get started with video marketing and achieve their business goals.

In this episode, Josh & Bosco discuss how social media can be used for lead generation. The speaker highlights that people often have small problems that they don't address immediately, but eventually these problems become bigger and more urgent. This is when people are more likely to take action and seek solutions. Social media can be a powerful tool for bringing these problems to the forefront of people's minds and encouraging them to take action. Key Takeaways

The podcast, hosted by Josh Smith and his co-host Nicholas Bosco, discusses the importance of social media marketing for home services businesses. They emphasize the need for consistency in social media content to build awareness and engage with customers effectively. The hosts also discuss the value of visual content and providing helpful insights to your audience. While influencer marketing is valuable, it should not be the primary focus, and the hosts suggest that businesses focus on connecting with their target audience authentically. The episode ends with a discussion on how social media integrates with other marketing channels and plays a crucial role in the customer journey. The upcoming episodes will cover topics like lead generation, video marketing, and measuring social media marketing success. Visit our website to learn more about our home services marketing: http://www.Scorpion.co

Combine email marketing and video marketing by adding personalized videos to your sales process. In this episode, we introduce the Bonjoro method of gaining the trust of your customers. You’ll learn how to: Visit our website to learn more about our home services marketing: http://www.Scorpion.co Learn about Bonjoro here: https://www.bonjoro.com/ #TheSharpestTool #Marketing #EmailMarketing #VideoMarketing #PersonalizedVideo

Combine email marketing and video marketing by adding personalized videos to your sales process. In this episode, we introduce the Bonjoro method of gaining the trust of your customers. You’ll learn how to: Visit our website to learn more about our home services marketing: http://www.Scorpion.co Learn about Bonjoro here: https://www.bonjoro.com/ #TheSharpestTool #Marketing #EmailMarketing #VideoMarketing #PersonalizedVideo

Learn how to gain trust and improve customer loyalty with email marketing. We talk about: -- Best email marketing strategies -- How to automate your email marketing -- Where content marketing and email marketing meet -- How to grow your home services business -- How to provide value and gain trust -- Setting goals for your marketing campaigns Visit our website to learn more about our home services marketing: http://www.Scorpion.co Learn about Ruby here:...

Learn how to gain trust and improve customer loyalty with email marketing. We talk about: Visit our website to learn more about our home services marketing: http://www.Scorpion.co Learn about Ruby here: https://www.ruby.com/ #TheSharpestTool #Marketing #EmailMarketing #ContentMarketing

15-20 years ago having a social media presence wasn’t a necessity. Today it is. But what does that look like exactly and how strong of a personality does one need to have in order to pull it off effectively? Listen as Holly Hoenshell-Nelson, Lead Content & Social Manager at Scorpion, Content Marketing Expert & Strategist, discusses her own experience about how to build the best social media presence you can. Join us as we discuss: