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The Small & Supercharged Podcast

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Running a small business can be really lonely - you're not sure what to do, where to go for advice and who to ask for help and support. The Small & Supercharged podcast and community can help with all that! From PR and marketing tips and advice through to social media, photography, branding, content marketing, small business hacks, collaboration successes, the latest developments, how they did it and actionable steps that you can take to succeed, you'll find it all here. Ideal for all businesses, particularly those in the equestrian and country industry.

Running a small business can be really lonely - you're not sure what to do, where to go for advice and who to ask for help and support. The Small & Supercharged podcast and community can help with all that! From PR and marketing tips and advice through to social media, photography, branding, content marketing, small business hacks, collaboration successes, the latest developments, how they did it and actionable steps that you can take to succeed, you'll find it all here. Ideal for all businesses, particularly those in the equestrian and country industry.
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Location:

United States

Description:

Running a small business can be really lonely - you're not sure what to do, where to go for advice and who to ask for help and support. The Small & Supercharged podcast and community can help with all that! From PR and marketing tips and advice through to social media, photography, branding, content marketing, small business hacks, collaboration successes, the latest developments, how they did it and actionable steps that you can take to succeed, you'll find it all here. Ideal for all businesses, particularly those in the equestrian and country industry.

Language:

English


Episodes

Episode 18- Learning on a budget - Rhea Freeman

1/16/2019
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There's no denying that I have a bit of an addiction to learning. Which is very useful in my line of work. But I do appreciate that not everyone has a huge budget to spend on this. The good news is that you don't have to spend a fortune. Actually, you don't have to spend any money at all. In this episode, I chat through some great ways to learn on a budget, some great ways to learn for free, as well as some things to be aware on when you're looking at who to learn from. I also move onto...

Duration:00:24:27

Episode 17 - Branding for new businesses - Kirsty Fleetwood from Fleetwood & Foxgrove

1/9/2019
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Branding. I love it. And I know I'm not the only one! In today's podcast we talk to Kirsty Fleetwood from new brand Fleetwood & Foxgrove about branding. Having recently branded her new scarf business, and having had a pretty extensive history in branding and marketing, Kirsty has some real nuggets to share.

Duration:00:39:25

Episode 16- Brand ambassadors 101, for brands and influencers - Rhea Freeman

1/2/2019
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This is a big one. Brand ambassadors. I get asked about brand ambassadors a lot, so I thought this would be a great way to share my ideas on this subject. From two sides. Firstly, if you're a brand, how to pick an ambassador. And if you're an influencer and potential brand ambassador, how to know which brands to say yes to. I've decided to combine the two sides of this discussion because I think that understanding and thinking about both angles is really important. At the end of the day,...

Duration:00:27:37

Episode 15 - The power of collaboration - Emma Warren

12/26/2018
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If you've tuned in before, you might well have 'met' Emma Warren. If not, don't worry - you're about to! Emma is MD of Hiho Silver, a brand I have the pleasure of working with. In September, Hiho ran its first 'instameet' style event, Style Skills & Silver, and in this podcast we chat about it. Style, Skills & Silver was the first event of its kind, so we talk about that too - why it's important not to be afraid of trying new things in your business. We also talk about the power of...

Duration:00:30:41

Episode 14- Why you should do your own PR

12/19/2018
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Should you do your own PR? I believe that you should. Don't shoot me or send any hate mail, I'm not turning on PR people here, I'm actually trying to help! See, I believe that for many businesses, particularly niche ones, it is possible to do your own PR and you should try. Why? Because doing this not only helps you develop your own skills and build your own contacts, it'll also help you develop a much greater understanding of PR for if/when you decide to outsource. Have a listen to the...

Duration:00:17:29

Episode 13- Laura Hodgkins - Girl About The Farm

12/12/2018
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Laura Hodgkins is better known as Girl About The Farm and, particularly on Instagram, has built up a sizeable tribe of fans and followers. But she's only been farming two years. And before that was a real city girl! In this podcast, Laura chats about making the change from city life to country life, the different challenges faced, blogging her journey, winning silver at The British Farming Awards and lots more. It's a good one!

Duration:00:39:39

Episode 12- Let's talk about content and how to create it

12/5/2018
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Content. Do you hear that word a lot?! I feel like I say it a lot. And in this episode I say it a LOT, so apologies in advance! The thing is, content is vital for your business. But you can make it work for you. Blogging might be the most obvious form of content, but there's plenty more to choose from! In this episode I talk about content, the value it can bring, the different types, and a few crafty hacks to help you get the most out of anything you create.

Duration:00:23:08

Episode 11- Let's talk about babies and business with Sophie Callahan

11/28/2018
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In this episode I talk to equine photographer Sophie Callahan about her pregnancy. Well, not the pregnancy as such, but how a very challenging pregnancy has already changed her business, how she's planning to evolve in her business moving forward, coping with a small child and working, and lots more too. It's a good one...

Duration:00:34:24

Episode 10- Let's talk about apps - seven apps to make your business life easier

11/21/2018
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In this week's episode I share seven apps I have on my iPhone that I think help to make running a business easier. They're a mixture of free and paid for apps, and some are linked to the desktop versions of software I love too. I hope you'll find this podcast useful, I use most of these apps most days, that's how much I love them!

Duration:00:20:51

Episode 9 - Let's talk about being an online only business and cyber security with Ruth Chappell

11/14/2018
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In this week's episode I speak to Ruth Chappell from Dressage Anywhere. In this episode, not only do we talk about Dressage Anywhere, the issues with running an online only business, creating touch points, social media, and more, we also talk about dealing with competition, cyber security and some of the things Ruth loves about Dressage Anywhere.

Duration:00:35:33

Episode 8 - Let's talk about Instagram Stories

11/7/2018
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Today we're talking all about Instagram Stories - I LOVE Instagram Stories. Not only are we talking about them in today's show, but I'm giving you five ways that you can use Instagram Stories for your brand or business. And I honestly think that out of the five ways mentioned, you can apply a good number to your Instagram account, whatever the account. I know... quite a claim! I've also got a freebie connected to this podcast - so it's basically a download covering the points discussed in...

Duration:00:17:12

Episode 7 - Let's talk about being multipassionate and juggling with Emma Warren

10/31/2018
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Today I get to introduce you properly to Emma Warren. Emma is a client, a great friend, the Managing Director of Hiho Silver, the creator of luxury glamping location Dimpsey, mum, wife... and SO much more. In this podcast, Emma talks about the route her career has taken (and it's not conventional on any level!), being multipassionate (and how this isn't a new thing), juggling, the speed of change and LOTS more.

Duration:00:37:25

Episode 6 - Let's talk about collaborations and why you really need these in your business

10/24/2018
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Today on the Small & Supercharged Podcast we're talking about collaborations... if you follow me on any platforms you'll know I'm a HUGE fan! My most recent TEDx talk was all about collaborations, and this feels like a bit of an extension of that with more examples, more detail, and a bit more guidance. I promise you that collaborations can add massive value to you business for very little cost. You just need to keep a few things in mind... have a listen to find out more.

Duration:00:17:13

Episode 5 - Let's talk about Fairfax & Favor's Pink Tassel Campaign with Lucy Robinson

10/17/2018
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Today on the Small & Supercharged Podcast I talk to Lucy Robinson from Fairfax & Favor - the lady who's heading this year's Fairfax & Favor Breast Cancer Care campaign. This is the third year the company has run this campaign and, each year, has raised a sizeable amount of money for this amazing charity. This year, Lucy's been given the task or raising as much as possible for Breast Cancer Care In this podcast we talk about the idea behind the campaign, how it's being promoted this year,...

Duration:00:16:30

Episode 5 - Let's talk about Fairfax & Favor's Pink Tassel Campaign with Lucy Robinson

10/17/2018
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Today on the Small & Supercharged Podcast I talk to Lucy Robinson from Fairfax & Favor - the lady who's heading this year's Fairfax & Favor Breast Cancer Care campaign. This is the third year the company has run this campaign and, each year, has raised a sizeable amount of money for this amazing charity. This year, Lucy's been given the task or raising as much as possible for Breast Cancer Care In this podcast we talk about the idea behind the campaign, how it's being promoted this year,...

Duration:00:15:17

Episode 4 - Let's talk about augmented reality and why Face Filters could rock your business

10/10/2018
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Today on the Small & Supercharged Podcast we're talking about augmented reality... in the form of Instagram Face Filters! When Kylie Jenner's Face Filter popped into my life, it signalled a very clear change in the Instagram platform for me. Not only did I look a LOT more polished, but this particular filter gave me a glimpse as to how we can bridge the gap between online and in store shopping... and how we can do it really really well! Enjoy!

Duration:00:15:17

Episode 3 - Let's talk about commercial photoshoots with Sophie Callahan

10/3/2018
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Today on the Small & Supercharged Podcast I chat to Sophie Callahan all about commercial photography... and it's a really good one. In this episode we talk about why we all need images, whatever business we're in, how to find the right photographer for you and what questions to ask as well as different types of photography for business. Sophie recently did a photoshoot for me and came to my house and took images of me and the horses as well as more commercial shots for my website. If...

Duration:00:25:58

Episode 2 - Social media scaremongering (and why I hate it!)

9/26/2018
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In this episode I talk about social media changes and why we shouldn't fear them! Yes, whenever there is a change in social media algorithms, there are SO many scaremongering blogs and vlogs released - I bet you've seen them too? In this podcast, I'm going to talk about why you shouldn't fear these changes and what they should mean to you instead.

Duration:00:16:01

The Small & Supercharged Podcast - marketing, social media, pr and small business advice and ideas

9/21/2018
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Running a small business can be really lonely - you're not sure what to do, where to go for advice and who to ask for help and support. The Small & Supercharged podcast and community can help with all that! From PR and marketing tips and advice through to social media, photography, branding, small business hacks, collaboration successes, the latest developments, how they did it and actionable steps that you can take to succeed, you'll find it all here.

Duration:00:18:22