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The Small Business Big Marketing Show | Insanely Effective Marketing Ideas

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Welcome to the world’s best, certainly most practical, marketing show. Tim Reid here (you can call me Timbo) - I’m the founder and host. In its 7th year, The Small Business Big Marketing Show is laser-focussed on helping you, the motivated business owner, implement clever, effective marketing ideas that you can use to grow your business into the empire it deserves to be. Or maybe you’re a startup looking for mind-blowingly good marketing ideas that don’t cost a fortune. Well, you’re in the right place. I’ve been in the marketing game (and it is a game :) for 30 years. I also speak at business conferences globally and I know just how many business owners find marketing a dark art. So listen in as I ask successful business owners and entrepreneurs the questions we all want the answers to - How do I get more customers? What’s the best marketing to do? Where do I start with my marketing? How do I create a viral video? How do I use social media effectively? How do I scale my business? How do I make a million dollars!! So, if you're ready to take your business to the next level with some highly effective marketing, then you're in the right place. Enjoy!

Welcome to the world’s best, certainly most practical, marketing show. Tim Reid here (you can call me Timbo) - I’m the founder and host. In its 7th year, The Small Business Big Marketing Show is laser-focussed on helping you, the motivated business owner, implement clever, effective marketing ideas that you can use to grow your business into the empire it deserves to be. Or maybe you’re a startup looking for mind-blowingly good marketing ideas that don’t cost a fortune. Well, you’re in the right place. I’ve been in the marketing game (and it is a game :) for 30 years. I also speak at business conferences globally and I know just how many business owners find marketing a dark art. So listen in as I ask successful business owners and entrepreneurs the questions we all want the answers to - How do I get more customers? What’s the best marketing to do? Where do I start with my marketing? How do I create a viral video? How do I use social media effectively? How do I scale my business? How do I make a million dollars!! So, if you're ready to take your business to the next level with some highly effective marketing, then you're in the right place. Enjoy!
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Location:

United States

Description:

Welcome to the world’s best, certainly most practical, marketing show. Tim Reid here (you can call me Timbo) - I’m the founder and host. In its 7th year, The Small Business Big Marketing Show is laser-focussed on helping you, the motivated business owner, implement clever, effective marketing ideas that you can use to grow your business into the empire it deserves to be. Or maybe you’re a startup looking for mind-blowingly good marketing ideas that don’t cost a fortune. Well, you’re in the right place. I’ve been in the marketing game (and it is a game :) for 30 years. I also speak at business conferences globally and I know just how many business owners find marketing a dark art. So listen in as I ask successful business owners and entrepreneurs the questions we all want the answers to - How do I get more customers? What’s the best marketing to do? Where do I start with my marketing? How do I create a viral video? How do I use social media effectively? How do I scale my business? How do I make a million dollars!! So, if you're ready to take your business to the next level with some highly effective marketing, then you're in the right place. Enjoy!

Language:

English


Episodes

Proven business growth strategies from one of Australia's best founders

1/15/2020
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Introducing a new product or a business to the market can be hard and frustrating for new entrepreneurs. It is vital to have an eye for opportunities and be able to use it to leverage and get the approval of consumers. We're back with Mark Livings of Lyre's Spirit Co, whose mission is to change the way the world drinks. Since the previous interview with Mark, Lyre's has reached tremendous success locally and internationally, racking up 21 distributors across the globe. Today, he's here with...

Duration:00:52:20

eCommerce person of the year, Julie Mathers, on how she’s built a $15M empire in just 5-years | #488

12/18/2019
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Does the idea of building a profitable business that turns over $15M after just 5-years appeal? What about winning a swag of business and personal awards along the way? I thought it would. Well, Flora & Fauna’s Julie Mathers has done just that, and bacon has played no role whatsoever! It’s a very Vegan episode 488 of The (award-winning) Small Business Big Marketing Show thanks to American Express and my very own marketing book … The Boomerang Effect. A little bit more about Flora &...

Duration:00:45:00

Backyard axe-throwing lead to the launch of Lumber Punks | #487

12/11/2019
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I love how people make a living. Past guest Shane Yeend makes money selling the usage-rights to the Hollywood sign. Adam Lippin sells cuddles. Laura Klien has a million dollar business selling battery-powered snot suckers! And today’s guest makes a quid from showing people how to throw axes … indoors! It’s time to sharpen your axe and get stuck in to episode 487 of The (award-winning) Small Business Big Marketing Show thanks to American Express. A little bit more about Lumber Punks...

Duration:00:51:10

Simple (and effective) ideas to improve your customer experience with Local Measure’s Jonathan Barouch | #486

12/5/2019
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Finally! Finally, thanks to Local measure's Jonathan Barouch, we’re all going to discover how to create an incredible customer experience that will make it easier to do business with us, infinitely more enjoyable and crazily shareable. It’s a highly experiential episode 486 of The (award-winning) Small Business Big Marketing Show thanks to American Express. A little bit more about Local Measure’s Jonathan Barouch … Marketing is full of jargon, right? And probably the most bandied around...

Duration:00:49:49

Jimmy Barnes's keyboard player Lachy Doley on how to make a living from the cut-throat music industry | 485

11/27/2019
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Accomplished musician and small business owner Lachy Doley is a world-leading expert on the Hammond Organ. He’s also Jimmy Barnes’s keyboard player and he played for Powderfinger back in the day. He’s no slouch! In this very honest and open interview he shares how he makes a living from one of the world's toughest industries. A little bit more about Lachy Doley … Righto, so a few years ago, this fellow by the name of Lachy Doley sent me an email (out of the blue) saying he listened to my...

Duration:01:11:50

How publishing a book can scale your business, with business book publisher Lyda Mclallen | #484

11/20/2019
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Got a book in ya? I reckon every business owner has. And so does my guest, who’s an expert at helping peeps like you ... get published. It’s a very studious episode 484 of The (award-winning) Small Business Big Marketing Show thanks to American Express and digital marketing agency Yellow. A little bit more about Lyda Maclallen of Talk Plus Tell … Lyda Mclallen is the founder of Talk Plus Tell and is an expert on helping business owners get published. While working at corporate for 8+...

Duration:00:52:57

Ex-toilet cleaner turned product developer Ammon Arrave on how he came to invent the One 80 Light | #483

11/13/2019
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Ammon Arrave was once a teacher. Then he had a business cleaning portable toilets. Now he’s the inventor of the One 80 Light … the world’s first peripheral L.E.D. headlamp. A little bit more about One 80 Light inventor Ammon Arrave … Righto, let’s meet Ammon Arrave. He’s the inventor of the One 80 Light - the world’s first peripheral L.E.D. headlamp … which is a fancy way of saying it’s a light that you strap on your head and it illuminates everything in front of you. He’s done OK with...

Duration:00:47:27

How to get a meeting with anyone with Wall Street Journal cartoonist Stu Heinecke (his process is mind-blowing!)| #482

11/7/2019
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Ever wondered how to get a meeting with anyone? Afterall, one meeting has the ability to change everything for the better. In your business. Even your life. Your challenge is to get past the Dobermans and get that meeting. And you’re about to learn how from Stu Heinecke, the father of contact marketing and author of the seminal book on this topic Get the Meeting! A little bit more about Get the Meeting! Author Stu Heinecke … Stu Heinecke is a cartoonist for the Wall Street Journal - and...

Duration:01:03:46

The rights to the Hollywood sign are owned by an Australian | #481

10/2/2019
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Recently in a cafe, I overheard someone say that an Australian bloke had secured the full licensing rights to the world-famous Hollywood sign. My first reaction? “How? Why?” My second reaction? “I have to interview him!” It’s a very Hollywood episode 481 of The (award-winning) Small Business Big Marketing Show thanks to American Express and digital marketing agency Yellow. “I love taking a 360 degree view of a business and its needs in order to come up with the very best licensing...

Duration:00:37:32

KeepCup creator Abigail Forsyth on building a business around reusing (not recycling)| #480

9/27/2019
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Abigail Forsyth is the inventor of KeepCup, the world’s first Barista standard, reusable coffee cup … and she’s on a mission to stop us from disposing of one million coffee cups every minute … of every day! It’s a very reusable episode 480 of The (award-winning) Small Business Big Marketing Show thanks to American Express and digital marketing agency Yellow. A little bit more about KeepCup creator Abigail Forsyth … When Abigail Forsyth and her brother Jamie started a cafe business in...

Duration:00:36:46

Podcasting tips for 2020 and beyond with RadioHub founder Cooper Silk | #479

9/18/2019
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RadioHub founder and fellow podcaster Cooper Silk recently attended Podcast Movement, the world's biggest podcasting conference … and he’s here to share what best-practice podcasting looks like in 2020 and beyond. A little bit more about fellow podcaster and RadioHub founder Cooper Silk … I first met this week’s guest over a couple of beers when I was hosting the Australian Podcast Awards last year. And we’ve hit it off ever since. Cooper Silk is the founder and owner of RadioHub … a...

Duration:01:17:23

This record-breaking crowdfunding campaign changed Flow Hive’s Cedar Anderson life forever | #478

9/11/2019
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Cedar Anderson would rather be walking naked through the Byron Bay hills than running the multi-million dollar empire he created with his old man. Fortunately he loves the fact that they’ve changed the beekeeping industry for good, thanks to one of the world’s most successful crowd-funding campaigns ever. It’s a buzzingly good episode 478 of The (award-winning) Small Business Big Marketing Show. A little bit more about crowdfunding expert and Flow Hive creator Cedar Anderson… Cedar...

Duration:01:07:52

Being on-purpose is masseur to the stars, Kym Power’s secret success formula | #477

9/5/2019
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Masseuse to the stars (we’re talking Kylie, Sir Richard Branson & Tony Robbins), Kym Power shares how she’s built Australia’s largest independent supplier of in-room massage services to over 900 4 and 5-star hotels across Australia. It’s a star-studded episode 477 of The (award-winning) Small Business Big Marketing Show. A little bit more about Rejuvenator’s Kym Power … So I was emceeing an event recently for American Express at Brisbane’s beautiful Carlisle Hotel where I met today’s...

Duration:00:53:01

A crippling illness hasn’t stopped Surefire Boards Mick Slattery from wanting to build a global surf brand | #476

8/29/2019
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Today’s guest is on a mission to create a global surf brand - despite at one point having to write a farewell letter to his wife and kids 80kms off the coast of Sumatra! It’s a roller-coaster ride of an episode 476 of The (award-winning) Small Business Big Marketing Show thanks to American Express. Long-time listener and Surefire Boards founder Mick Slattery shares how he’s on a mission to create a global surf and stand-up paddle board brand, despite some business and personal challenges...

Duration:00:51:54

Imagine making a living from teaching breathing … The Breathe Project’s Bodhi & Kat do! | #475

8/22/2019
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The Breathe Project’s Bodhi and Kat have started a business to teach school kids and their teachers around Australia and New Zealand how to breathe correctly. Don’t you just love how some people make a living?! A few months ago, my girlfriend, Sarah told me about this couple, Bodhi and Kat, who run a business called The Breathe Project, traveling around Australia teaching school-aged kids to breathe properly. Like that is literally all they do! My first reaction was … “That’s awesome,...

Duration:00:56:38

The secret to building Australia’s largest personal training business with Fitness Enhancement’s Scott Hunt | #474

8/14/2019
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One of Australia’s leading mobile personal trainers joins us to share how he’s building a fitness empire that’s already servicing over 2,000 suburbs across Australia. A little bit more about Fitness Enhancement’s Scott Hunt ... In 1999, with just $400 in his pocket and a dream to make an impact on the Australian personal training scene, 19 year old Scott Hunt started Fitness Enhancement Personal Training. Today it's the largest mobile personal training business in Australia servicing...

Duration:00:51:18

How to get your business videos seen with Sonic Sight’s Geoff Anderson | #473

8/11/2019
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Are you one of those business owners who’s made a video for your business, put it on your website and then wondered what else to do with it? Excellent! Then wonder no more, as today’s guest, video marketing expert Geoff Anderson, has 30 ideas to make sure your video gets seen by as many of the right peeps as possible. A little bit more about video marketing expert and founder of Sonic Sight Geoff Anderson ... Righto, hands up if you’ve ever produced a video for your business. Excellent....

Duration:00:50:05

Snackwize founder Conor Reynolds on building a healthy business | #472

7/31/2019
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You know those healthy snack boxes that get delivered to businesses around Australia? Not the ones with Freddo Frogs and Caramello Koalas in them … I’m talking about the ones with Wasabi-flavoured peas and Organic Popcorn. Well … you and I are about to meet the fella who started that business. How dare he bring healthy snacking to the workplace! A little bit more about Snackwize founder Conor Reynolds ... Conor Reynolds is a corporate health and well-being expert, as well as the founder...

Duration:00:39:22

World poker champ Chris Sparks’ secrets to high performance in business | #471

7/25/2019
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Chris Sparks made his mark, in his tracky dacks, on his couch, by becoming a world online poker champion. These days, he’s improved his fashion-sense, and started a successful New-York based business called The Forcing Function. It’ll all become clear in this high-stakes episode 471 of The (award-winning) Small Business Big Marketing Show. A little bit more about online poker champion and now The Forcing Function’s founder Chris Sparks ... New Yorker Chris Sparks is one of the top online...

Duration:00:46:45

Canva’s Melanie Perkins on how she’s built a brand valued at $3.6 billion | #470

7/17/2019
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We catch up with Canva founder Melanie Perkins who surely has to be one of Australia’s great young entrepreneurial success stories! 32 years-old and from Western Australia, Melanie Perkins created the online design tool Canva, and it just got valued at $3.6B.And what’s particularly exciting is she’s created something that every single one of us small business owners needs. Want to know how she did it? Me too! A little bit more about Canva founder Melanie Perkins ... In 2006, Melanie...

Duration:01:05:13