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The Small Business Big Marketing Show | Insanely Effective Marketing Ideas

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Welcome to the world’s best, certainly most practical, marketing show. Tim Reid here (you can call me Timbo) - I’m the founder and host. In its 7th year, The Small Business Big Marketing Show is laser-focussed on helping you, the motivated business owner, implement clever, effective marketing ideas that you can use to grow your business into the empire it deserves to be. Or maybe you’re a startup looking for mind-blowingly good marketing ideas that don’t cost a fortune. Well, you’re in the right place. I’ve been in the marketing game (and it is a game :) for 30 years. I also speak at business conferences globally and I know just how many business owners find marketing a dark art. So listen in as I ask successful business owners and entrepreneurs the questions we all want the answers to - How do I get more customers? What’s the best marketing to do? Where do I start with my marketing? How do I create a viral video? How do I use social media effectively? How do I scale my business? How do I make a million dollars!! So, if you're ready to take your business to the next level with some highly effective marketing, then you're in the right place. Enjoy!

Welcome to the world’s best, certainly most practical, marketing show. Tim Reid here (you can call me Timbo) - I’m the founder and host. In its 7th year, The Small Business Big Marketing Show is laser-focussed on helping you, the motivated business owner, implement clever, effective marketing ideas that you can use to grow your business into the empire it deserves to be. Or maybe you’re a startup looking for mind-blowingly good marketing ideas that don’t cost a fortune. Well, you’re in the right place. I’ve been in the marketing game (and it is a game :) for 30 years. I also speak at business conferences globally and I know just how many business owners find marketing a dark art. So listen in as I ask successful business owners and entrepreneurs the questions we all want the answers to - How do I get more customers? What’s the best marketing to do? Where do I start with my marketing? How do I create a viral video? How do I use social media effectively? How do I scale my business? How do I make a million dollars!! So, if you're ready to take your business to the next level with some highly effective marketing, then you're in the right place. Enjoy!
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Location:

United States

Description:

Welcome to the world’s best, certainly most practical, marketing show. Tim Reid here (you can call me Timbo) - I’m the founder and host. In its 7th year, The Small Business Big Marketing Show is laser-focussed on helping you, the motivated business owner, implement clever, effective marketing ideas that you can use to grow your business into the empire it deserves to be. Or maybe you’re a startup looking for mind-blowingly good marketing ideas that don’t cost a fortune. Well, you’re in the right place. I’ve been in the marketing game (and it is a game :) for 30 years. I also speak at business conferences globally and I know just how many business owners find marketing a dark art. So listen in as I ask successful business owners and entrepreneurs the questions we all want the answers to - How do I get more customers? What’s the best marketing to do? Where do I start with my marketing? How do I create a viral video? How do I use social media effectively? How do I scale my business? How do I make a million dollars!! So, if you're ready to take your business to the next level with some highly effective marketing, then you're in the right place. Enjoy!

Language:

English


Episodes

Canva’s Melanie Perkins on how she’s built a brand valued at $3.6 billion | #470

7/17/2019
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We catch up with Canva founder Melanie Perkins who surely has to be one of Australia’s great young entrepreneurial success stories! 32 years-old and from Western Australia, Melanie Perkins created the online design tool Canva, and it just got valued at $3.6B.And what’s particularly exciting is she’s created something that every single one of us small business owners needs. Want to know how she did it? Me too! A little bit more about Canva founder Melanie Perkins ... In 2006, Melanie...

Duration:01:05:13

Timbo answers your most pressing marketing questions | #469

7/15/2019
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“Where should the focus be for my upcoming keynote?” “How do I avoid spamming my database?” “Can I start another business in my 50s?” "Should I run an online survey?” "Can I have your podcast workflow?” These are just some of the questions you’ve been sending me over the past few months, and today I finally get around to answering them. Question - Rhys Donovan of the Animal Rehab Klinik Hey Timbo, I'm having a debate with my business partner about an upcoming presentation that...

Duration:00:36:10

How to slow down and build an empire, with hat entrepreneurs Loz and Alex | #468

7/3/2019
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Loz and Alex cruise around this lucky country in a Volkswagen, entertaining their legion of social media fans with cool pics of themselves sitting by campfires, swimming in deserted beaches and camping by the shores of remote lakes. They look like they’ve fallen off the cover of an Angus and Julia Stone album! Oh, and did I tell you they run a three-year-old hat business called Will and Bear that’s turning over a lazy six-figures annually. And they’ve done it all by slowing down! A little...

Duration:00:54:30

The E Myth’s Michael Gerber on how to build an extraordinary business | #467

6/26/2019
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Michael Gerber (author of The eMyth, once voted the best-selling business book of all time) says the vast majority of small business owners are on a fool’s errand. And he’s on a mission to turn them from a bogged down company of one, to an absolutely brilliant company of one thousand. It’s a very repeatable episode 467 of The (award-winning) Small Business Big Marketing Show thanks to American Express. A little bit more about The E Myth Revisited’s Michael Gerber ... This is an interview...

Duration:01:06:57

Why marketing works | #466

6/19/2019
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Jeff Swystun who in a previous life was the CMO at Interbrand, and the CCO at DDB Worldwide. He then saw the light, escaped the cubicle and went out on his own to become a consulting CMO to brands wanting to lead. But where it gets interesting is Jeff has just released a book called Why Marketing Works, in which he identifies through a mountain of his own roll-up-the-sleeves research, 7 timeless principles that well and truly prove his thesis. Rest-assured, his 7 principles apply to...

Duration:00:56:40

This world-first healthcare membership model puts an end to charging by the hour | #465

6/12/2019
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Naturopath Katherine Maslen decided that charging by the hour had hairs on it … so, she bravely launched the world’s first natural healthcare membership model. Did it get a few existing clients’ noses out of joint? Yes! Would she do it all again? Hell yeah! A little bit more about Shift’s Katherine Maslen ... Katherine Maslen is a naturopath, nutritionist, author, mother, podcast host and founder of Shift, where her and her team work with people to help them make shifts in their health...

Duration:00:51:10

120,000 round beach towels later, co-creator Victoria Beattie shares her secrets to running a very chilled business | #464

6/5/2019
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Can you believe the round beach towel wasn’t a thing until just six years ago?! Like, how did it not get invented decades ago?! Well, stop scratching your head because you’re about to meet Victoria Beattie, the creator who’s already sold 120,000 of them! A little bit more about The Beach People’s Victoria Beattie (and her sister Emma) ... The Beach People was founded in the summer of 2013 by sisters Emma Henderson and Victoria Beattie in the Northern Rivers of New South Wales, Australia....

Duration:01:03:09

Serial entrepreneur Carl Hartmann on how to successfully grow and scale any business | #463

5/29/2019
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Carl Hartmann knows how to grow and scale businesses … from scratch. In fact, he’s one of Australia’s leading serial entrepreneurs, having taken his first idea - Temando - to over 80,000 users, 3-billion transactions and over $55M in funding. And today, he shares his 5 tips for growing and scaling your business. A little bit more about serial entrepreneur Carl Hartmann ... Carl Hartmann is a prominent, multi-award winning Australian entrepreneur best known from his work as Co-Founder &...

Duration:00:48:24

Bringing 5-star restaurant service to a wholesale business with City Larder’s Robbie Bell | #462

5/22/2019
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City Larder’s Robbie Bell has worked in some pretty famous kitchens around the world. Now he’s started his own business as a Charkuhturer. You know what that is, right?! And he treats his wholesales as if they were guests in a 5-star restaurant. A little bit more about City Larder’s Robbie Bell ... After completing his apprenticeship as a young chef in England, Robbie Bell spent the first years of his career working for a Michelin-starred chef, and has gone on to hone his skills at some...

Duration:00:51:19

10 Facebook advertising tips for small businesses on a tight budget | #461

5/15/2019
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Advertising on Facebook (and Instagram) can be a frustrating exercise, especially if you don’t know what you’re doing. But what if there were 10 simple things you could do to increase your ROI by multiples. Well guess what? There’s ten simple things you could do to increase your ROI by multiples. And today's special guest, who’s spent $2M of his own money on marketing, and is a Facebook Certified Professional Planner, is about to take us through them. One by one. A little bit more about...

Duration:01:04:39

How a small, resource-poor business is conquering the world with a range of non-alcoholic spirits | #460

5/9/2019
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I was emceeing a function the other night when this fellow suggested I have a couple of cheeky G&Ts before going on-stage. “Thanks, but no thanks” was my response, as I never drink when working. Refusing to take no for an answer, he tells me the Gin is completely alcohol-free and tastes exactly like Gin. And in fact, if I didn’t like Gin, there were 12 other flavours to choose from! “Show me the bar!” was my response. That guy was Mark Living’s and he’s cracked the code on a range of...

Duration:00:54:38

How to make a boring service interesting with Sendle founder James Chin-Moody | #459

5/2/2019
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There are some businesses I wished I’d created. Sendle is one of them. It’s disruptive, fun to use, and solves a painful problem us small business owners have. Today we meet founder James Chin-Moody who tells us how he’s done it. A little bit more about Sendle co-founder James Chin-Moody ... For the past couple of decades, Sendle founder James Chin-Moody has had an impressive career in anything but small business, working for the United Nations, the CSIRO, even the Australian Bureau of...

Duration:00:47:33

How a podcast contributed to 10X growth for a small solar energy business | #458

4/25/2019
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I’m kind of surprised more business owners don’t podcast. I mean, bang for buck, podcasting delivers such amazing returns. Well today’s guest, Nigel Morris of small business Solar Analytics and the Solar Insiders podcast says podcasting is instrumental to his business’s success. A little bit more about Nigel Morris ... Today’s special guest I met on a road show I’m currently speaking on for a business called Supply Partners. A big thanks to owner Lliam Rickets for introducing me to Nigel...

Duration:00:57:15

Extremely personalised online marketing helps a 24 year-old vintage watch geek turn-over $2.3M per annum | #457

4/16/2019
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If you think selling your product or service is hard, then try selling vintage watches worth thousands of dollars, sight unseen, online. Today’s guest does exactly that - in fact, last year he sold over $2.3M worth ... and in this revealing chat, he shares his secret sauce on exactly how he does it. Hint: It’s all about how to create extremely personalised online marketing ;0) A little bit more about Christian Zeron ... In 2014 whilst studying Law, 19 year-old Christian Zeron started...

Duration:00:50:48

How mindfulness changed Ray Good’s business (and personal) life for good | #456

4/10/2019
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In 1993, Ray Good AKA Sugeray was one of the world’s top DJs. He then had a breakdown, learnt to meditate and started a seafood empire. Now he’s on a mission to teach mindfulness and meditation to business owners everywhere. Ommmmmmmmmmm …. A little bit more about Ray Good ... The year was 1993. The Prodigy had just gone platinum, crop tops were cool and Ray Good was living the good life as one of the world’s top 100 DJs, spinning decks at sold out rave in London, Tokyo and Berlin …...

Duration:00:39:37

How to make your brand a household name | #455

4/4/2019
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Imagine cracking the marketing code to the point where your brand became a household name. That’s exactly what Ben Goodfellow, the founder of the now iconic Tradie underwear brand has done. And in this revealing chat, he shares exactly how he’s done it. A little bit more about Ben Goodfellow ... I’ve admired from afar the way Ben Goodfellow so quickly made the Tradie underwear brand a household name in Australia. Ben loves brands. In fact, from a very early age, when other kids were...

Duration:00:52:47

Consumer futurist Amanda Stevens on how and why epic marketing is the way to go | #454

3/31/2019
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You know how much the marketing world has changed in the past few years, right? That’s why you listen to this show … to stay on top of the latest trends. Well, today’s episode takes your trendwatching to a whole new level as Australia’s leading Consumer Futurist Amanda Stevens and I have a solid conversation about exactly what you should be doing to super-charge the marketing of that beautiful business of yours. A little bit more about consumer futurist Amanda Stevens ... In changing...

Duration:01:02:03

How to get the Kardashians to endorse your product with Sant and Abel’s Sophie Lovejoy | #453

3/21/2019
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Love them or loathe them, having The Kardashians endorse your product or service would most likely be good for your business. Well, today’s guests did exactly that, getting millions of dollars of publicity along the way. And guess how much it cost her? $50,000? $500,000? $5,000,000? Nope. It cost her absolutely nothing! A little bit more about Sophie Lovejoy Adelaide-born, LA-based Sophie Lovejoy is the founder of the sophisticated sleepwear brand Sant and Abel. And as an ex-TV...

Duration:00:50:34

How to get Elton John as a client | #452

3/14/2019
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Elton John is a client of Steve Sims’ business The Bluefish, which is kind of interesting in itself. What’s even more interesting is how Steve came to get Elton as a client in the first place. In this revealing chat Steve shares: “Your imperfections are your perfections.” - Steve Sims, The Bluefish A little bit about Steve Sims Steve Sims’s day job is to make the impossible possible. With his help and expertise, his clients’ fantasies and wildest dreams come true. Getting married by...

Duration:00:39:47

Snot! Yes snot! That’s what Laura Klein is building her empire on | #451

3/6/2019
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As you may know, one of my favourite types of guests to have on this show is a long-time listener. A business owner who has a huge amount of respect for marketing, and someone who’s actively implementing the ideas they pick up from listening in. Well, that sums up today’s guest beautifully. Here’s what she said to me in an email a few weeks ago: “Hey Timbo, let me know if you’d like to interview a long-time listener, and an awesome Mumpreneur who’s been in business for 5 years, has cracked...

Duration:00:43:44