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The Small Business Big Marketing Show | Insanely Effective Marketing Ideas

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Welcome to the world’s best, certainly most practical, marketing show. Tim Reid here (you can call me Timbo) - I’m the founder and host. In its 7th year, The Small Business Big Marketing Show is laser-focussed on helping you, the motivated business owner, implement clever, effective marketing ideas that you can use to grow your business into the empire it deserves to be. Or maybe you’re a startup looking for mind-blowingly good marketing ideas that don’t cost a fortune. Well, you’re in the right place. I’ve been in the marketing game (and it is a game :) for 30 years. I also speak at business conferences globally and I know just how many business owners find marketing a dark art. So listen in as I ask successful business owners and entrepreneurs the questions we all want the answers to - How do I get more customers? What’s the best marketing to do? Where do I start with my marketing? How do I create a viral video? How do I use social media effectively? How do I scale my business? How do I make a million dollars!! So, if you're ready to take your business to the next level with some highly effective marketing, then you're in the right place. Enjoy!

Welcome to the world’s best, certainly most practical, marketing show. Tim Reid here (you can call me Timbo) - I’m the founder and host. In its 7th year, The Small Business Big Marketing Show is laser-focussed on helping you, the motivated business owner, implement clever, effective marketing ideas that you can use to grow your business into the empire it deserves to be. Or maybe you’re a startup looking for mind-blowingly good marketing ideas that don’t cost a fortune. Well, you’re in the right place. I’ve been in the marketing game (and it is a game :) for 30 years. I also speak at business conferences globally and I know just how many business owners find marketing a dark art. So listen in as I ask successful business owners and entrepreneurs the questions we all want the answers to - How do I get more customers? What’s the best marketing to do? Where do I start with my marketing? How do I create a viral video? How do I use social media effectively? How do I scale my business? How do I make a million dollars!! So, if you're ready to take your business to the next level with some highly effective marketing, then you're in the right place. Enjoy!
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Location:

United States

Description:

Welcome to the world’s best, certainly most practical, marketing show. Tim Reid here (you can call me Timbo) - I’m the founder and host. In its 7th year, The Small Business Big Marketing Show is laser-focussed on helping you, the motivated business owner, implement clever, effective marketing ideas that you can use to grow your business into the empire it deserves to be. Or maybe you’re a startup looking for mind-blowingly good marketing ideas that don’t cost a fortune. Well, you’re in the right place. I’ve been in the marketing game (and it is a game :) for 30 years. I also speak at business conferences globally and I know just how many business owners find marketing a dark art. So listen in as I ask successful business owners and entrepreneurs the questions we all want the answers to - How do I get more customers? What’s the best marketing to do? Where do I start with my marketing? How do I create a viral video? How do I use social media effectively? How do I scale my business? How do I make a million dollars!! So, if you're ready to take your business to the next level with some highly effective marketing, then you're in the right place. Enjoy!

Language:

English


Episodes

A marketing mindset hack I've been using for 9-years +++ plenty more marketing G.O.L.D. | #426

8/12/2018
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Having the right mindset around your marketing goes a long way to ensuring your marketing produces the ROI you're looking for. Today I share a mindset hack that I've been benefitting from for the past 9 years, yet I'm surprised at how many business owners just aren't getting it. PLUS there's plenty more marketing gold in episode 426 of your favourite marketing podcast. Resources mentioned in today's episode: My interview with traevl blogger Caz makepeace from Ytravel Interview with...

Duration:00:19:59

How to successfully pitch your business +++ plenty more marketing G.O.L.D. | #425

8/11/2018
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Being asked "So, what do you do?" is a golden opportunity to pitch that beautiful business of yours. However, so may business owners get it wrong. So, in today's episode, I introduce you to the capstone pitching model, a way for you to convey what you do, how you do it and why someone whould hand over their hard-earned to you. PLUS I have some ideas for a business owenr who's struggling to attract customers, I help another one choose the right marketing agency, and this week's advertising...

Duration:00:29:52

Storytelling is Dave Munson’s secret weapon when it comes to converting his prospects into customers | #424

7/4/2018
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Saddleback Leather’s Dave Munson uses storytelling to sell his leather bags. Leather bags he thinks even Indiana Jones would love! He tells stories in his website copy, his videos, his product descriptions … even his voicemail! He believes great storytelling has the power to convert idle prospects into raving fans. So sit back and listen in as Dave explains exactly how storytelling has been his business’s secret marketing weapon. “You know, people really value authenticity in marketing...

Duration:00:43:00

Being an unconventional business underpins Mountain Bikes Direct’s massive success | #423

6/27/2018
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Jen Geale owns Australia’s largest and most unconventional mountain bike store with her husband Michael and another married couple … with a turnover in excess of ten million dollars a year … and she’s done it all from the comfort of her own home whilst offering exceptional customer service. “I know deep down that if we worked 80-hours a week we would grow our business just that little bit more., We would make more money. We would be that little further ahead. But we’ve all made a...

Duration:00:48:48

A $1,500 online survey lead to a 34% sales increase for Beer Cartel (and that's just one of five amazing outcomes) | #422

6/20/2018
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Beer Cartel’s Richard Kelsey walks you step-by-step through a simple content marketing strategy utilising an online survey which: THAT’S marketing gold … right there! “When we used to do market research projects in the commercial world they used to cost tens of thousands of dollars. This one we did for Beer Cartel cost $1,500. It’s amazing what us small businesses can do!” -Richard Kelsey, Beer Cartel There’s loads more tips and insights just like this that will help you build...

Duration:00:43:09

Carman’s Muesli founder Carolyn Creswell strikes the right balance between work and play | #421

6/13/2018
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Carman's Muesli founder Carolyn Creswell is on a mission to create a hugely successful brand, in Australia’s most cutting-edge workplace, whilst maintaining an enviable work / life balance for herself … and her staff. In this incredibly generous chat, Carolyn talks about how she’s turned Carman’s into a household name, the importance of creating a workplace people love coming to, how she gets the most from her staff and the role branding has played creating strong awareness in a crowded...

Duration:01:02:20

sleepbus founder Simon Rowe escaped a comfortable corporate cubicle to live his life’s purpose | #420

6/6/2018
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Have you ever been so deeply touched by an idea, that you had no choice but to leave a comfortable existence behind, and pursue it … like nothing else mattered? Well, that’s exactly what happened to sleepbus founder Simon Rowe … and whilst it’s still early days, he’s on a mission to ensure that people who are sleeping rough get a comfortable, safe night’s sleep. “Following 12 months of research including being homeless myself, the idea of sleepbus was developed. From that research, the...

Duration:00:55:56

How to write effective marketing copy that converts with Copy Hackers Joanna Wiebe | #419

5/30/2018
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If you find writing marketing and sales copy about as much fun as going to the Dentist, then listen up, as award-winning copywriter Joanna Wiebe shows you how to write copy that converts. And it’s not painful at all. In fact, it’s rather fun. Just like marketing should be! “If you can’t afford to hire a copywriter, then at least learn how to do it yourself … Just because you can use Microsoft Word does not make you a great writer, but at the other extreme, you don’t need to pay thousands...

Duration:01:05:02

Michelle Bridges has built a strong personal brand on the back of #JFDI | #418

5/24/2018
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Michelle Bridges was once a personal trainer in a very crowded marketplace. Like, there’s no shortage of personal trainers, right? Now she’s Australia's most influential with a solid TV profile, an author of ten books, two product ranges and more. Join me, as she explains exactly how she’s built a hugely strong and profitable personal brand. “If your only reason for doing something is to make money, then you might get lucky. Might! But I doubt it very much. First and foremost you really...

Duration:00:47:28

This simple (yet scary) conference speaking strategy generated $150K in new business | #417

5/16/2018
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Does public speaking freak you out? I’m guessing that’s a YES! But what if you spoke to a group of your ideal clients, and it generated a cool $150,000 in new business, and got you a full-page article in the Wall Street Journal? Would public speaking still freak you out? I’m guessing not! Today’s guest owns a Drone business, is not a professional public speaker, yet has made it his #1 marketing strategy. And it’s working a treat! “In such a new industry we recognised the need to be seen...

Duration:00:53:08

Ex-Buddhist Monk turned entrepreneur Clarke Scott on why compassion is a critical success factor in business |#416

5/9/2018
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As business owners, we spend a lot of time honing our hard skills … productivity, cash flow management … marketing. But what about the softer skills - like empathy and compassion? They’re just as important, aren’t they? Ex-Buddhist Monk and now small business owner Clarke Scott thinks so, and he’s about to explain how we should use them to grow our precious businesses. “If you can come at everything, not just in business but in your life, by trying to be of service to others, then you’ll...

Duration:01:04:47

How to start a business in a foreign country with ex-Lawyer Michael Philippou of The Frozen Fruit Co. | #415

5/2/2018
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Did you hear the one about the two ex-London lawyers, who are married to each other, who get confused for brother and sister so often it’s weird, who moved to a foreign country (which one of them had never been to before), sell everything they own, have a baby, and start a plant-based Vegan soft serve concept in Santa Monica ... with no prior cooking experience? Me either, until one of them contacted me for a interview! “We landed in Santa Monica where we found people to be very open to...

Duration:00:55:01

Instagram superstars Stephanie Claire-Smith & Laura Henshaw explain how they use Instagram to grow multiple businesses |#414

4/25/2018
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Everytime I see someone with a huge following on Instagram (or any social media for that matter) I’m like … How did they get that many followers? And how are they making money from it? Well, wonder no more, Timbo! Because today’s guests, Stephanie Claire-Smith and Laura Henshaw, have a combined Instagram following of over 1.3 million people, which they’ve turned in to multiple revenue streams - everything from an eBook to a health food brand with 21 products to Bikinis! Keen to know how...

Duration:01:17:50

How to turn a grudge purchase in to a purchase women love to make with Moxie’s Mia Klitsas | #413

4/18/2018
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Imagine selling a product that half the world needs. Once they start buying it, they can’t stop, but have to keep on buying it … for decades. It’s taxed unncessarily. You can’t outright advertise it. And the market is dominated by global brands. How’s that for a business and marketing challenge?! It’s a challenge that today’s guest, Mia Klitsas, of feminine hygiene brand Moxie has to take on every day. Join me as she explains exactly how she’s done it, and the wins and losses she’s had...

Duration:01:05:22

Sports Illustrated was the inspiration for this clever email marketing strategy that lead to a 7-figure business sale | #412

4/11/2018
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Dan Faggella attributes a large part of the seven-figure sales price he recently achieved for his business to a clever email marketing strategy he learnt by studying how Sports Illustrated go about it. In today’s episode, Dan walks us through exactly how he used email marketing to nurture a huge list and a successful business. Plus we catch up with Tom O’Toole, Australia’s craziest baker, give away more prizes to some clever listeners and announce some big news direct from the Australian...

Duration:01:21:53

A new way to use video to market your small business with Video Hero’s Jules Watkins | #411

4/4/2018
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Ex-MTV director Jules Watkins loves the fact that small business owners can create the most amazing marketing and sales videos by simply using their iPhone. He’s been talking about this ever since the first iPhone came out. In today’s episode, Jules reveals why Vlog style videos are working so well and how your business can benefit from them. Plus Melbourne SEO Service’s Dave Jenyns gets his back up with business owners who aren’t updating their CMS and plug-in (how geeky!) and I announce...

Duration:00:48:03

Rapid growth attributed to an unwavering respect for and understanding of the customer with Prospa’s Beau Bertoli | #410

3/28/2018
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When Beau Bertoli decided to build a business putting loans into the hands of small business owners, he and his co-founder, Greg Moshal, both had firsthand knowledge of their potential customers' pain points. So they decided to knock on the doors of small business owners in Sydney’s key shopping strips and ask them if what they were thinking was on the money. Their idea was quickly validated and Prospa was born. This is the story of how they then built Prospa in to the fastest growing...

Duration:01:10:02

The secret to working smarter not harder with Your Empire’s Chris Gray | #409

3/21/2018
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Chris Gray owns Your Empire, a property buyer’s agent for the well-healed. After spending the early part of his career working for a global accounting form, he finally made the break to run his own business at the age of 31, when he retired from working for the man, and started to invest in real estate. Before long he started reaping the rewards of those smart money decisions and has never looked back. He’s built a $15M property portfolio of his own, works only a few hours a day, travels...

Duration:01:16:57

Motor racing legend Steve Richards nearly bought a fast food franchise before honouring his true business calling | #408

3/14/2018
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Steve Richards is Australian motor racing royalty with four Bathurst titles under his belt. He’s also a small business owner who came perilously close to becoming a fast food franchisee, before he and his wife realised that there was much stronger business calling for them both. So join me as Steve shares his journey from being an employee for other people’s racing teams, to starting his own small business in Steve Richards Motorsports. Plus in episode 408 of your favourite marketing...

Duration:01:06:38

How to overcome adversity in business with double cancer survivor and instant noodle maker Damien Lee of Mr. Lee’s Noodles | #407

3/7/2018
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Want to know how to deal with adversity in business? London-based entrepreneur Damien Lee was given just weeks to live when he was diagnosed with cancer. He quickly decided that a diet of no nasties, raw food and chemo, as well as a determined mindset and spirit was the only way to get well. But all the time he craved one guilty pleasure - instant noodles! But because they are full of junk, he couldn’t have them. So, in the face of a double adversity - cancer and no instant noodles - he...

Duration:01:19:13