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The Small Business Big Marketing Show | Insanely Effective Marketing Ideas

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Welcome to the world’s best, certainly most practical, marketing show. Tim Reid here (you can call me Timbo) - I’m the founder and host. In its 7th year, The Small Business Big Marketing Show is laser-focussed on helping you, the motivated business owner, implement clever, effective marketing ideas that you can use to grow your business into the empire it deserves to be. Or maybe you’re a startup looking for mind-blowingly good marketing ideas that don’t cost a fortune. Well, you’re in the right place. I’ve been in the marketing game (and it is a game :) for 30 years. I also speak at business conferences globally and I know just how many business owners find marketing a dark art. So listen in as I ask successful business owners and entrepreneurs the questions we all want the answers to - How do I get more customers? What’s the best marketing to do? Where do I start with my marketing? How do I create a viral video? How do I use social media effectively? How do I scale my business? How do I make a million dollars!! So, if you're ready to take your business to the next level with some highly effective marketing, then you're in the right place. Enjoy!

Welcome to the world’s best, certainly most practical, marketing show. Tim Reid here (you can call me Timbo) - I’m the founder and host. In its 7th year, The Small Business Big Marketing Show is laser-focussed on helping you, the motivated business owner, implement clever, effective marketing ideas that you can use to grow your business into the empire it deserves to be. Or maybe you’re a startup looking for mind-blowingly good marketing ideas that don’t cost a fortune. Well, you’re in the right place. I’ve been in the marketing game (and it is a game :) for 30 years. I also speak at business conferences globally and I know just how many business owners find marketing a dark art. So listen in as I ask successful business owners and entrepreneurs the questions we all want the answers to - How do I get more customers? What’s the best marketing to do? Where do I start with my marketing? How do I create a viral video? How do I use social media effectively? How do I scale my business? How do I make a million dollars!! So, if you're ready to take your business to the next level with some highly effective marketing, then you're in the right place. Enjoy!
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Location:

United States

Description:

Welcome to the world’s best, certainly most practical, marketing show. Tim Reid here (you can call me Timbo) - I’m the founder and host. In its 7th year, The Small Business Big Marketing Show is laser-focussed on helping you, the motivated business owner, implement clever, effective marketing ideas that you can use to grow your business into the empire it deserves to be. Or maybe you’re a startup looking for mind-blowingly good marketing ideas that don’t cost a fortune. Well, you’re in the right place. I’ve been in the marketing game (and it is a game :) for 30 years. I also speak at business conferences globally and I know just how many business owners find marketing a dark art. So listen in as I ask successful business owners and entrepreneurs the questions we all want the answers to - How do I get more customers? What’s the best marketing to do? Where do I start with my marketing? How do I create a viral video? How do I use social media effectively? How do I scale my business? How do I make a million dollars!! So, if you're ready to take your business to the next level with some highly effective marketing, then you're in the right place. Enjoy!

Language:

English


Episodes

The rights to the Hollywood sign are owned by an Australian | #481

10/2/2019
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Recently in a cafe, I overheard someone say that an Australian bloke had secured the full licensing rights to the world-famous Hollywood sign. My first reaction? “How? Why?” My second reaction? “I have to interview him!” It’s a very Hollywood episode 481 of The (award-winning) Small Business Big Marketing Show thanks to American Express and digital marketing agency Yellow. “I love taking a 360 degree view of a business and its needs in order to come up with the very best licensing...

Duration:00:37:32

KeepCup creator Abigail Forsyth on building a business around reusing (not recycling)| #480

9/27/2019
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Abigail Forsyth is the inventor of KeepCup, the world’s first Barista standard, reusable coffee cup … and she’s on a mission to stop us from disposing of one million coffee cups every minute … of every day! It’s a very reusable episode 480 of The (award-winning) Small Business Big Marketing Show thanks to American Express and digital marketing agency Yellow. A little bit more about KeepCup creator Abigail Forsyth … When Abigail Forsyth and her brother Jamie started a cafe business in...

Duration:00:36:46

Podcasting tips for 2020 and beyond with RadioHub founder Cooper Silk | #479

9/18/2019
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RadioHub founder and fellow podcaster Cooper Silk recently attended Podcast Movement, the world's biggest podcasting conference … and he’s here to share what best-practice podcasting looks like in 2020 and beyond. A little bit more about fellow podcaster and RadioHub founder Cooper Silk … I first met this week’s guest over a couple of beers when I was hosting the Australian Podcast Awards last year. And we’ve hit it off ever since. Cooper Silk is the founder and owner of RadioHub … a...

Duration:01:17:23

This record-breaking crowdfunding campaign changed Flow Hive’s Cedar Anderson life forever | #478

9/11/2019
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Cedar Anderson would rather be walking naked through the Byron Bay hills than running the multi-million dollar empire he created with his old man. Fortunately he loves the fact that they’ve changed the beekeeping industry for good, thanks to one of the world’s most successful crowd-funding campaigns ever. It’s a buzzingly good episode 478 of The (award-winning) Small Business Big Marketing Show. A little bit more about crowdfunding expert and Flow Hive creator Cedar Anderson… Cedar...

Duration:01:07:52

Being on-purpose is masseur to the stars, Kym Power’s secret success formula | #477

9/5/2019
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Masseuse to the stars (we’re talking Kylie, Sir Richard Branson & Tony Robbins), Kym Power shares how she’s built Australia’s largest independent supplier of in-room massage services to over 900 4 and 5-star hotels across Australia. It’s a star-studded episode 477 of The (award-winning) Small Business Big Marketing Show. A little bit more about Rejuvenator’s Kym Power … So I was emceeing an event recently for American Express at Brisbane’s beautiful Carlisle Hotel where I met today’s...

Duration:00:53:01

A crippling illness hasn’t stopped Surefire Boards Mick Slattery from wanting to build a global surf brand | #476

8/29/2019
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Today’s guest is on a mission to create a global surf brand - despite at one point having to write a farewell letter to his wife and kids 80kms off the coast of Sumatra! It’s a roller-coaster ride of an episode 476 of The (award-winning) Small Business Big Marketing Show thanks to American Express. Long-time listener and Surefire Boards founder Mick Slattery shares how he’s on a mission to create a global surf and stand-up paddle board brand, despite some business and personal challenges...

Duration:00:51:54

Imagine making a living from teaching breathing … The Breathe Project’s Bodhi & Kat do! | #475

8/22/2019
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The Breathe Project’s Bodhi and Kat have started a business to teach school kids and their teachers around Australia and New Zealand how to breathe correctly. Don’t you just love how some people make a living?! A few months ago, my girlfriend, Sarah told me about this couple, Bodhi and Kat, who run a business called The Breathe Project, traveling around Australia teaching school-aged kids to breathe properly. Like that is literally all they do! My first reaction was … “That’s awesome,...

Duration:00:56:38

The secret to building Australia’s largest personal training business with Fitness Enhancement’s Scott Hunt | #474

8/14/2019
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One of Australia’s leading mobile personal trainers joins us to share how he’s building a fitness empire that’s already servicing over 2,000 suburbs across Australia. A little bit more about Fitness Enhancement’s Scott Hunt ... In 1999, with just $400 in his pocket and a dream to make an impact on the Australian personal training scene, 19 year old Scott Hunt started Fitness Enhancement Personal Training. Today it's the largest mobile personal training business in Australia servicing...

Duration:00:51:18

How to get your business videos seen with Sonic Sight’s Geoff Anderson | #473

8/11/2019
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Are you one of those business owners who’s made a video for your business, put it on your website and then wondered what else to do with it? Excellent! Then wonder no more, as today’s guest, video marketing expert Geoff Anderson, has 30 ideas to make sure your video gets seen by as many of the right peeps as possible. A little bit more about video marketing expert and founder of Sonic Sight Geoff Anderson ... Righto, hands up if you’ve ever produced a video for your business. Excellent....

Duration:00:50:05

Snackwize founder Conor Reynolds on building a healthy business | #472

7/31/2019
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You know those healthy snack boxes that get delivered to businesses around Australia? Not the ones with Freddo Frogs and Caramello Koalas in them … I’m talking about the ones with Wasabi-flavoured peas and Organic Popcorn. Well … you and I are about to meet the fella who started that business. How dare he bring healthy snacking to the workplace! A little bit more about Snackwize founder Conor Reynolds ... Conor Reynolds is a corporate health and well-being expert, as well as the founder...

Duration:00:39:22

World poker champ Chris Sparks’ secrets to high performance in business | #471

7/25/2019
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Chris Sparks made his mark, in his tracky dacks, on his couch, by becoming a world online poker champion. These days, he’s improved his fashion-sense, and started a successful New-York based business called The Forcing Function. It’ll all become clear in this high-stakes episode 471 of The (award-winning) Small Business Big Marketing Show. A little bit more about online poker champion and now The Forcing Function’s founder Chris Sparks ... New Yorker Chris Sparks is one of the top online...

Duration:00:46:45

Canva’s Melanie Perkins on how she’s built a brand valued at $3.6 billion | #470

7/17/2019
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We catch up with Canva founder Melanie Perkins who surely has to be one of Australia’s great young entrepreneurial success stories! 32 years-old and from Western Australia, Melanie Perkins created the online design tool Canva, and it just got valued at $3.6B.And what’s particularly exciting is she’s created something that every single one of us small business owners needs. Want to know how she did it? Me too! A little bit more about Canva founder Melanie Perkins ... In 2006, Melanie...

Duration:01:05:13

Timbo answers your most pressing marketing questions | #469

7/15/2019
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“Where should the focus be for my upcoming keynote?” “How do I avoid spamming my database?” “Can I start another business in my 50s?” "Should I run an online survey?” "Can I have your podcast workflow?” These are just some of the questions you’ve been sending me over the past few months, and today I finally get around to answering them. Question - Rhys Donovan of the Animal Rehab Klinik Hey Timbo, I'm having a debate with my business partner about an upcoming presentation that...

Duration:00:36:10

How to slow down and build an empire, with hat entrepreneurs Loz and Alex | #468

7/3/2019
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Loz and Alex cruise around this lucky country in a Volkswagen, entertaining their legion of social media fans with cool pics of themselves sitting by campfires, swimming in deserted beaches and camping by the shores of remote lakes. They look like they’ve fallen off the cover of an Angus and Julia Stone album! Oh, and did I tell you they run a three-year-old hat business called Will and Bear that’s turning over a lazy six-figures annually. And they’ve done it all by slowing down! A little...

Duration:00:54:30

The E Myth’s Michael Gerber on how to build an extraordinary business | #467

6/26/2019
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Michael Gerber (author of The eMyth, once voted the best-selling business book of all time) says the vast majority of small business owners are on a fool’s errand. And he’s on a mission to turn them from a bogged down company of one, to an absolutely brilliant company of one thousand. It’s a very repeatable episode 467 of The (award-winning) Small Business Big Marketing Show thanks to American Express. A little bit more about The E Myth Revisited’s Michael Gerber ... This is an interview...

Duration:01:06:57

Why marketing works | #466

6/19/2019
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Jeff Swystun who in a previous life was the CMO at Interbrand, and the CCO at DDB Worldwide. He then saw the light, escaped the cubicle and went out on his own to become a consulting CMO to brands wanting to lead. But where it gets interesting is Jeff has just released a book called Why Marketing Works, in which he identifies through a mountain of his own roll-up-the-sleeves research, 7 timeless principles that well and truly prove his thesis. Rest-assured, his 7 principles apply to...

Duration:00:56:40

This world-first healthcare membership model puts an end to charging by the hour | #465

6/12/2019
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Naturopath Katherine Maslen decided that charging by the hour had hairs on it … so, she bravely launched the world’s first natural healthcare membership model. Did it get a few existing clients’ noses out of joint? Yes! Would she do it all again? Hell yeah! A little bit more about Shift’s Katherine Maslen ... Katherine Maslen is a naturopath, nutritionist, author, mother, podcast host and founder of Shift, where her and her team work with people to help them make shifts in their health...

Duration:00:51:10

120,000 round beach towels later, co-creator Victoria Beattie shares her secrets to running a very chilled business | #464

6/5/2019
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Can you believe the round beach towel wasn’t a thing until just six years ago?! Like, how did it not get invented decades ago?! Well, stop scratching your head because you’re about to meet Victoria Beattie, the creator who’s already sold 120,000 of them! A little bit more about The Beach People’s Victoria Beattie (and her sister Emma) ... The Beach People was founded in the summer of 2013 by sisters Emma Henderson and Victoria Beattie in the Northern Rivers of New South Wales, Australia....

Duration:01:03:09

Serial entrepreneur Carl Hartmann on how to successfully grow and scale any business | #463

5/29/2019
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Carl Hartmann knows how to grow and scale businesses … from scratch. In fact, he’s one of Australia’s leading serial entrepreneurs, having taken his first idea - Temando - to over 80,000 users, 3-billion transactions and over $55M in funding. And today, he shares his 5 tips for growing and scaling your business. A little bit more about serial entrepreneur Carl Hartmann ... Carl Hartmann is a prominent, multi-award winning Australian entrepreneur best known from his work as Co-Founder &...

Duration:00:48:24

Bringing 5-star restaurant service to a wholesale business with City Larder’s Robbie Bell | #462

5/22/2019
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City Larder’s Robbie Bell has worked in some pretty famous kitchens around the world. Now he’s started his own business as a Charkuhturer. You know what that is, right?! And he treats his wholesales as if they were guests in a 5-star restaurant. A little bit more about City Larder’s Robbie Bell ... After completing his apprenticeship as a young chef in England, Robbie Bell spent the first years of his career working for a Michelin-starred chef, and has gone on to hone his skills at some...

Duration:00:51:19