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The Small Market Radio Podcast

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More Information

Location:

United States

Twitter:

@jaymitchell

Language:

English

Contact:

9495334912


Episodes

SMRP 48: Bob Hoffman Concluded, Alexa Revisited

1/14/2019
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This time out, we have two very special guests. We conclude our must-listen interview with advertising gadfly Bob Hoffman, and the useful facts and observations come so fast that you’ll find yourself constantly rewinding and replaying so you can capture…Read more →

Duration:00:20:29

SMRP 47: Bob Hoffman, Rod Schwartz

11/30/2018
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In this outing, we chat with one of my heroes, veteran advertising “mad man” Bob Hoffman, an iconoclastic figure who’s not afraid to call BS on the nonsense that seems rampant in advertising today (especially digital). But Bob is more…Read more →

Duration:00:23:05

SMRP 46: Automatic Online Money | The Right Way to Answer Objections

10/5/2018
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This week we conclude our conversation with Elliott and Sandy Hurst, cofounders of SoCast, the provider of all things digital to radio stations large and small. In this segment, the talk turns to how SoCast helps its clients make money…Read more →

Duration:00:16:50

SMRP 45: Simple Online Money | Digital Innovation

9/26/2018
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This week we feature Part One of our interview with the two brothers who began with a social medium for musicians and turned it into a full-fledged set of digital tools for radio broadcasters. Along the way, the founders of…Read more →

Duration:00:21:58

SMRP 44: Cutting-Edge Automation | The Two Worlds of Sales

9/22/2018
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This week’s episode continues our exploration of cutting-edge technology – in this case, a new approach to broadcast automation. Our guest, Michael Dalfonzo is the vice president of business development at Sync Harmony; he describes how his company developed its…Read more →

Duration:00:23:54

SMRP 43: Rick Murphy Pt. 2 | Podcasting Gear

9/10/2018
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This week we conclude our interview with group owner and entrepreneur Rick Murphy, who shares some immutable laws of selling and a great idea for locking down appointments. Host Jay Mitchell shares the upgrade in studio equipment he recently made…Read more →

Duration:00:14:58

SMRP 42: Pat Bryson, Rick Murphy

8/29/2018
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We’re back after some delays in getting our new studio set up … and we’re back BIG with a pair of industry leaders from whom you’ll learn a lot: PAT BRYSON shares one of her favorite sales tips. Pat reminds us,…Read more →

Duration:00:37:39

SMRP 41: Valerie Geller Pt. 2 | Handling Objections

7/24/2018
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This week, we conclude our interview with super-consultant Valerie Geller, who reveals the key to the transformation from average jock to powerful communicator. (Hint: it’s all about storytelling.) Jay’s Sales Tip this week is all about objections — how to handle them without…Read more →

Duration:00:14:52

SMRP 40: Valerie Geller | “Cranky Thoughts”

7/17/2018
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This week we begin a true journey of discovery as we air Part One of our interview with Valerie Geller, a very bright person who will change the way you look at radio, talent, and making a solid connection with…Read more →

Duration:00:26:44

SMRP 39: RadioMax Pt. 2 | POTUS Teaches Marketing

7/5/2018
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This week Jay Mitchell completes his discussion with killer radio app developer John Wanzung, including a walk-through of the dashboard used to control every aspect of the listener experience. Also, Jay talks about what we can learn about marketing from…Read more →

Duration:00:22:40

SMRP 38: Killer Radio App | Sales Tips

6/21/2018
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We at SMRN have been on a quest to find the best app for small market radio stations – and we might have found it. Our guest this week, John Wanzung of RadioMax, has one of the most comprehensive apps…Read more →

Duration:00:19:34

SMRP 37: Beth Mann Pt. 2 | Last Word: “Becoming Beth”

6/16/2018
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This week we conclude our interview with digital rock star Beth Mann, who shares with us how her operation has become optimized for success selling three radio stations, and 17 digital products. In our last word, Jay Mitchell reveals the…Read more →

Duration:00:21:36

SMRP 36: Beth Mann Interview | “Summer Survivor Games” Promo Check

6/8/2018
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This week we feature someone at the top of our “get list,” Beth Mann, who is known throughout the industry as one of a rare breed – a radio operator who is killing it with digital. Listening to Beth will transform your digital…Read more →

Duration:00:23:37

SMRP 35: Beth Mann | Andrew Curran

6/2/2018
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This week our Promo Check is a multi-platform winner from Beth Mann, Edge Radio, Cadiz, KY. Then Jay talks to Andrew Curran, DMR/Interactive, one of the most passionate proponents of local radio — and he has the facts to back up that…Read more →

Duration:00:28:47

SMRP 34: Steve Newberry | Still Hope

5/22/2018
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This week’s super-sized podcast features NAB EVP and small market broadcaster Steve Newberry, who talks about what we have to do to be everywhere our listeners are. “The current model does not work,” Steve says. Host Jay Mitchell tries very hard not…Read more →

Duration:00:33:39

SMRP 33: Live & Local Meets New Technology

5/16/2018
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In this week’s podcast, we focus on how new technology can enhance our goal of providing great live local radio to our listeners. First, we talk with Local Radio Network’s programming vice president and their chief information officer to find…Read more →

Duration:00:25:50

SMRP 32: Larry Patrick Pt. 2 | Promo Check

5/8/2018
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This week we conclude our chat with broker and station owner Larry Patrick, and this is where it gets really good. Larry breaks down the economics of ownership — where to go for funding, what they’re willing to lend, and the…Read more →

Duration:00:16:27

SMRP 31: Larry Patrick | Getting to the Real Sales Objection

5/1/2018
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This week, host Jay Mitchell chats with broker and group station owner Larry Patrick, who has much to say about compensating your people, building wealth through station ownership, and the right time to cash out. And we feature a sales…Read more →

Duration:00:28:02

SMRP 30: “Alexa” | Killer Birthday Promotion | The Truth about Syndication Ratings

4/25/2018
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This week we feature a unique interview with someone who is in over 35 million homes and growing. It’s Amazon Echo’s “Alexa,” who’s going to fill us in about the ins and outs of the Echo, her “skills,” and how…Read more →

Duration:00:12:25

SMRP 29: Cybersecurity Expert Malachi Clark | Promo Check

4/16/2018
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This week we chat with Malachi Clark, who makes a living cracking companies’ security, inside and out. Much of what he says you probably know already – but Malachi will scare you straight. This week’s Promo Check comes from station…Read more →

Duration:00:24:48