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The Small Market Radio Podcast

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More Information

Location:

United States

Twitter:

@jaymitchell

Language:

English

Contact:

9495334912


Episodes

SMRP 40: Valerie Geller | “Cranky Thoughts”

7/17/2018
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This week we begin a true journey of discovery as we air Part One of our interview with Valerie Geller, a very bright person who will change the way you look at radio, talent, and making a solid connection with…Read more →

Duration:00:26:44

SMRP 39: RadioMax Pt. 2 | POTUS Teaches Marketing

7/5/2018
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This week Jay Mitchell completes his discussion with killer radio app developer John Wanzung, including a walk-through of the dashboard used to control every aspect of the listener experience. Also, Jay talks about what we can learn about marketing from…Read more →

Duration:00:22:40

SMRP 38: Killer Radio App | Sales Tips

6/21/2018
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We at SMRN have been on a quest to find the best app for small market radio stations – and we might have found it. Our guest this week, John Wanzung of RadioMax, has one of the most comprehensive apps…Read more →

Duration:00:19:34

SMRP 37: Beth Mann Pt. 2 | Last Word: “Becoming Beth”

6/16/2018
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This week we conclude our interview with digital rock star Beth Mann, who shares with us how her operation has become optimized for success selling three radio stations, and 17 digital products. In our last word, Jay Mitchell reveals the…Read more →

Duration:00:21:36

SMRP 36: Beth Mann Interview | “Summer Survivor Games” Promo Check

6/8/2018
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This week we feature someone at the top of our “get list,” Beth Mann, who is known throughout the industry as one of a rare breed – a radio operator who is killing it with digital. Listening to Beth will transform your digital…Read more →

Duration:00:23:37

SMRP 35: Beth Mann | Andrew Curren

6/2/2018
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This week our Promo Check is a multi-platform winner from Beth Mann, Edge Radio, Cadiz, KY. Then Jay talks to Andrew Curran, DMR/Interactive, one of the most passionate proponents of local radio — and he has the facts to back up that…Read more →

Duration:00:28:47

SMRP 34: Steve Newberry | Still Hope

5/22/2018
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This week’s super-sized podcast features NAB EVP and small market broadcaster Steve Newberry, who talks about what we have to do to be everywhere our listeners are. “The current model does not work,” Steve says. Host Jay Mitchell tries very hard not…Read more →

Duration:00:33:39

SMRP 33: Live & Local Meets New Technology

5/16/2018
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In this week’s podcast, we focus on how new technology can enhance our goal of providing great live local radio to our listeners. First, we talk with Local Radio Network’s programming vice president and their chief information officer to find…Read more →

Duration:00:25:50

SMRP 32: Larry Patrick Pt. 2 | Promo Check

5/8/2018
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This week we conclude our chat with broker and station owner Larry Patrick, and this is where it gets really good. Larry breaks down the economics of ownership — where to go for funding, what they’re willing to lend, and the…Read more →

Duration:00:16:27

SMRP 31: Larry Patrick | Getting to the Real Sales Objection

5/1/2018
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This week, host Jay Mitchell chats with broker and group station owner Larry Patrick, who has much to say about compensating your people, building wealth through station ownership, and the right time to cash out. And we feature a sales…Read more →

Duration:00:28:02

SMRP 30: “Alexa” | Killer Birthday Promotion | The Truth about Syndication Ratings

4/25/2018
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This week we feature a unique interview with someone who is in over 35 million homes and growing. It’s Amazon Echo’s “Alexa,” who’s going to fill us in about the ins and outs of the Echo, her “skills,” and how…Read more →

Duration:00:12:25

SMRP 29: Cybersecurity Expert Malachi Clark | Promo Check

4/16/2018
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This week we chat with Malachi Clark, who makes a living cracking companies’ security, inside and out. Much of what he says you probably know already – but Malachi will scare you straight. This week’s Promo Check comes from station…Read more →

Duration:00:24:48

SMRP 28: Social Media Expert Katie Wagner | Bob & Ray Teach Interview Skills

4/10/2018
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With all the negative attention on Facebook — users jumping ship, market value plunging, new privacy revelations almost daily — should you get out, too? Katie Wagner’s eponymous company advises Fortune 500 clients on social media, and in this week’s interview, some…Read more →

Duration:00:20:33

SMRP 26: Paul Tinkle | Facebook Falters

3/27/2018
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In this episode, Jay Mitchell resumes his hosting duties after a bout with a particularly vicious cold. But it’s worth the wait, because this week’s guest is a real “get” – small market broadcaster and industry leader Paul Tinkle, who…Read more →

Duration:00:24:16

SMRP 25: “Dr.” Phil Bernstein | Practice Makes Perfect | Becoming a Digital Hero

3/7/2018
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In this supersized episode, Jay interviews “Dr.” Phil Bernstein, who bills himself as “America’s Finest Advertising, Marketing, and Media Consultant.” Phil is not only a consultant, but a student of sales who is constantly improving his knowledge of the craft so…Read more →

Duration:00:27:58

SMRP 24: Bud Walters Pt. 2 | Handling Objections

2/28/2018
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This week, host Jay Mitchell and prominent broadcaster Bud Walters conclude their discussion, focusing on translators, translator interference, music licensing, NextRadio and other distribution platforms. This week we feature a Sales Tip with a colorful way one guy handles objections —…Read more →

Duration:00:25:21

SMRP 23: Bud Walters Pt. 1 | Dave Crooks Promo Check

2/21/2018
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This week, SMRN Publisher Jay Mitchell talks to group owner and industry leader Bud Walters in Part 1 of a wide-ranging interview that touches on everything from operating a successful small market group to the single biggest challenge facing broadcasters…Read more →

Duration:00:39:52

SMRP 22: Dave Crooks | Emergency Mismanagement

2/15/2018
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In this week’s podcast, host Jay Mitchell talks with group broadcaster Dave Crooks about selling, sales management, and good community service – including a surprising example of courage under fire. This week’s.Last Word deals with the sorry state of emergency…Read more →

Duration:00:27:10

SMRN 21: Jim Bohanon | Auctions | “Six Degrees”

2/8/2018
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In this episode of the Small-Market Radio Podcast, host Jay Mitchell interviews the interviewer’s interviewer, Jim Bohannon, who reveals he’s not that far from his small-market roots. Jim shares some anecdotes from his career, talks about his show-prep process, and…Read more →

Duration:00:26:47

SMRP 20: Erica Farber | The CES | Patent Trolls

1/30/2018
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In this week’s episode, Jay Mitchell concludes his chat with RAB chief Erica Farber, including the big surprise for radio broadcasters at this year’s Consumer Electronics Show. In our Last Word, Jay exposes bogus patent-holders for the blood-sucking leeches they…Read more →

Duration:00:21:12