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The Smart Connector

Business & Economics Podcasts

Jane Bayler is the Smart Connector, a London based passionate serial entrepreneur, brand marketer and business growth exploder, who helps overlooked and undervalued B2B consultants and service providers generate consistent, scaleable revenues through becoming the go-to authority in their sector. Having spent 20 years in global advertising and brand marketing, Jane scaled and sold a London brand identity business to the US communications group Interpublic. Today, her #1 focus is her Ideal Client Success 90 Day Accelerator, which is a strategic positioning and business growth programme. This packages and productises her clients’ services to make them relevant, compelling and 100% irrestible to the people who will value them most. Create deeply rewarding, and instantly profitable offers, and leave being overlooked and undervalued to the 'also rans' who wish they were you. The Smart Connector podcast features a range of carefully hand-picked consultants across multiple sectors, as well as some of Jane’s own client case studies and stories. Packed with insights and tactical as well as strategic tips to make your B2B consulting or service based business succeed, this is your go to resource for expert success. Attract those who ‘lift you higher’ and repel the rest. Become a Smart Connector, the architect of your amazing business and life. Book your clarity call here: https://idealclientsuccess.com/bookacall

Jane Bayler is the Smart Connector, a London based passionate serial entrepreneur, brand marketer and business growth exploder, who helps overlooked and undervalued B2B consultants and service providers generate consistent, scaleable revenues through becoming the go-to authority in their sector. Having spent 20 years in global advertising and brand marketing, Jane scaled and sold a London brand identity business to the US communications group Interpublic. Today, her #1 focus is her Ideal Client Success 90 Day Accelerator, which is a strategic positioning and business growth programme. This packages and productises her clients’ services to make them relevant, compelling and 100% irrestible to the people who will value them most. Create deeply rewarding, and instantly profitable offers, and leave being overlooked and undervalued to the 'also rans' who wish they were you. The Smart Connector podcast features a range of carefully hand-picked consultants across multiple sectors, as well as some of Jane’s own client case studies and stories. Packed with insights and tactical as well as strategic tips to make your B2B consulting or service based business succeed, this is your go to resource for expert success. Attract those who ‘lift you higher’ and repel the rest. Become a Smart Connector, the architect of your amazing business and life. Book your clarity call here: https://idealclientsuccess.com/bookacall

Location:

United States

Description:

Jane Bayler is the Smart Connector, a London based passionate serial entrepreneur, brand marketer and business growth exploder, who helps overlooked and undervalued B2B consultants and service providers generate consistent, scaleable revenues through becoming the go-to authority in their sector. Having spent 20 years in global advertising and brand marketing, Jane scaled and sold a London brand identity business to the US communications group Interpublic. Today, her #1 focus is her Ideal Client Success 90 Day Accelerator, which is a strategic positioning and business growth programme. This packages and productises her clients’ services to make them relevant, compelling and 100% irrestible to the people who will value them most. Create deeply rewarding, and instantly profitable offers, and leave being overlooked and undervalued to the 'also rans' who wish they were you. The Smart Connector podcast features a range of carefully hand-picked consultants across multiple sectors, as well as some of Jane’s own client case studies and stories. Packed with insights and tactical as well as strategic tips to make your B2B consulting or service based business succeed, this is your go to resource for expert success. Attract those who ‘lift you higher’ and repel the rest. Become a Smart Connector, the architect of your amazing business and life. Book your clarity call here: https://idealclientsuccess.com/bookacall

Language:

English


Episodes

DON’T Be A Brand That Doesn’t Execute - With Lucas Root

8/9/2022
In this fascinating episode focussing on the practice and discipline of marketing, Jane talks to entrepreneur, speaker, and business success strategist, Lucas Root. Lucas speaks on what it takes to be be a great consultant, as well as how to bring a sense of community back into our businesses, and why he believes that community is key to creating a strong brand that executes well. Lucas has over 19 years of success in sectors including banking, technology, health and wellness,...

Duration:00:52:25

The Highest Highs & Lowest Lows Of Life As A Celebrity DJ - With Brandon Block

8/5/2022
In this fast paced, fascinating interview, celebrity DJ Brandon Block speaks on where his music journey began, his near death experience with drugs and his amazing work with charities on mental health and homelessness. With a 25-year-career that has spanned the highest highs and the lowest lows, Brandon Block was the undisputed king of the acid house generation. Brandon was known as the joker in the pack, the Ibiza ‘nutter’ and party animal who single-handedly created the ‘Caner Of The...

Duration:00:50:58

Launching A ‘New Generation' Health Drink - With Nick Hird

7/29/2022
Nick Hird, Co-founder of ViDrate is a former male model with a background in fitness and nutrition. Specialising in hydration for over 7 years, Nick has delivered talks on the benefits of hydration to the military, NHS, fire service, universities, professional athletes and many more. Nick has a passion for helping people to make small changes to their lifestyles and habits, that have a huge positive impact on overall wellbeing. He noticed that one of, if not the biggest benefit to...

Duration:00:41:26

How To Align People & Accelerate The Adoption Of Innovation - With Guillaume Wiatr

7/20/2022
A strategy consultant and leadership coach, Guillaume Wiatr guides CEOs and Founders to align people and accelerate innovation adoption. He is the Founder of MetaHelm; a consulting firm focused on building strategic narratives for established companies. For Guillaume, traditional business storytelling is dead. Innovation happens when you build a new narrative instead. As he says, "people will pay for a story, but they will die for a narrative". After helping to save a 20M euros venture...

Duration:00:38:25

Mastering The Art Of Negotiation - With Sandy Hein

7/12/2022
Sandy began her career as a police officer in Alexandria, Virginia, and wore many hats during her 23-year stint there, including 10 years as a hostage negotiator. Since retiring from law enforcement in 2012, Sandy has gone on to teach criminal justice to high school students, author books, and train law enforcement agents across the country in several areas, including sexual violence, crisis intervention, and hostage negotiations. At Black Swan, Sandy follows her passion for teaching....

Duration:00:46:19

How To Be A Key Person Of Influence - With Daniel Priestley

6/27/2022
Daniel Priestley is the Founder of Dent Global and ScoreApp, Entrepreneur Of The Year ’22, x4 Best Selling Author. Daniel is a leading authority in scaling businesses. His reputation and extensive experience with his own companies have seen him advising for inc500 leaders and unicorn Entrepreneurs as well as appearing regularly in the media. Starting with nothing, Daniel has built valuable and scalable businesses in Australia, UK, US/Canada and Singapore. Daniel’s Mission is to develop...

Duration:00:40:54

Investing Your Business Profits In Commodity - With Simon Popple

6/24/2022
In this episode, host Jane and commodity investment expert, Simon Popple discuss commodity investing, how and why people invest in commodities such as gold and silver and when the right time to invest is. Simon helps commodity companies seeking capital, so he is heavily involved with the industry daily, enabling him to work with many exciting companies that are not well known to the investment community. Simon has been successfully involved in the commodity investing market for many...

Duration:00:31:41

How Startups Can Fundraise Through Software, Content & Processes - With Nathan Beckord

6/15/2022
In this fast paced episode, Jane and Nathan discuss the new investment trends, NFT’s, Metaverse and Crypto Currency, and how easy or difficult it may be for your business to raise capital based on your business model and it’s scaleability. They also discuss how critical customer experience is and how there is a great opportunity right now to stand out and win the right attention by providing excellent quality customer service. Nathan Beckord is the CEO of Foundersuite a venture-backed...

Duration:00:46:14

Carving A Unique Niche And Disrupting The Norm - With Edgar Blazona

5/31/2022
Edgar Blazona is a modernist American furniture designer and founder of wildly popular DTC sofa brand BenchMade Modern. A high school dropout, turned graffiti artist, turned serial entrepreneur, Edgar got his start in the furniture industry because of need: he was young and broke, and his first apartment didn’t have any furniture, so he taught himself how to build some. Along with starting several of his own companies, including Modular Dwellings – a prefab backyard shelter company, Edgar...

Duration:00:44:21

Drive Business Growth Through Content Marketing - With James Scherer

5/24/2022
In this episode, Jane and James discuss achieving a frictionless customer experience and what gets in the way of achieving this, the important of hypnotic language in digital marketing and the importance of staying ahead of the curve in the ever changing industry of content marketing. James Scherer is the VP of Growth of Codeless, a content marketing agency working with unicorns like monday.com to drive growth through content at a huge scale. As an Entrepreneur-featured copywriter,...

Duration:00:35:19

How To Become A Thought Leader In Your Industry - With Ashley McManus

5/12/2022
In this episode, Jane and Ashley discuss how you can become an industry thought leader by repurposing your content as well as the importance of systems in marketing and how you must understand your audience, where they are based and what they care about in order to create the best content. Ashley McManus is a tech marketing lead and Director of Global Marketing for Smart Eye, which specialises in eye tracking software solutions. Ashley drives impactful programs to get results, finding...

Duration:00:46:03

The Importance Of Protecting Your IP Assets - With Oliver Oguz

5/3/2022
Oliver Oguz is one of Lord Alan Sugar’s most recent business partners. In this podcast episode, Jane and Oliver discuss why trademarking and IP protection is such an important thing for any business today and how Oliver took over Trade Mark Wizards, which within its first year became the UK’s number one trademark filer. They also discuss Oliver’s relationship with Lord Alan Sugar and how it didn’t get off to a flying start! Oliver has worked as part of the in-house legal team of a US...

Duration:00:49:41

Accelerate Your Revenue & Growth As An Expert - With Jane Bayler

4/27/2022
In this interview with Jane, originally recorded for the Hands On Business with Podcast with Hakeem Adebiyi, Jane talks about how the pandemic accelerated the rate of change in consumer behaviour, and caused saturation across the expert space. As a flood of new people enter the market, succeeding online has become more challenging than before. Today, standing out for your difference is the only way to thrive. The appetite for learning and development is strong as businesses and...

Duration:00:58:21

Surviving Domestic Violence & Achieving Exponential Wealth And Success After Escaping It - With Jason Kehoe

4/13/2022
In this heartwarming and inspiring story, Jason and Jane talk about how Jason went to hell and back in a physically and emotionally violent marriage. After escaping, he rebuilt his life and business to achieve enormous wealth and success as a values and relationship driven ‘smart connector’. A hard working, honest business owner, Jason Kehoe is the founder of Eterna Consultancy, which is a “one stop shop” for financial advice. Jason is an accomplished financial expert who has...

Duration:00:53:42

Leveraging Assets To Create Lasting Wealth - With Kevin Whelan

4/5/2022
In this interview, Kevin and Jane discuss how to build wealth through recurring 'passive' income and the different methods of achieving it. Kevin’s seven pillars of wealth, the fear of the unknown when investing, and other things that hold people back from creating lasting wealth. I decided to bring Kevin onto the Smart Connector podcast as he is one of the UK’s leading experts and authorities on wealth creation. An economist, author and the founder of WealthBuilders, Kevin has created an...

Duration:00:51:35

Riding The Rollercoaster, A Personal Story - With Henri Ghijben

3/30/2022
Henri Ghijben is a property investor and business owner who owns a successful tree surgery business in Southampton. Henri built his first business from a one man band, starting with a £10,000 loan and operating from from a rented garage. This transformed to a company employing over 47 staff with a 2 million pound turnover per year. In 2019, the worst happened and Henri lost his first business - losing his family home in the process. He hit rock bottom and it tested his resilience to...

Duration:00:34:21

How To Become Funding Ready - With Tushar Kansal

3/16/2022
Founder and CEO of Kansaltancy Ventures, Tushar is an accomplished professional with expertise of financial and business advisory, fund raising & creation of docs/collaterals for venture capital funding. Tushar is also a venture advisor with Loyal VC, the INSEAD-led Canadian VC Fund, having a core portfolio of over 200+ investments in more than 60+ countries. Over the years, Tushar has arranged Funding for startups & growth-stage companies in diverse sectors like, EdTech, FinTech,...

Duration:00:32:59

An Audience With The 2021 Female Entrepreneur of the Year - With Vandana Tolani

3/9/2022
Vandana is a Venture Capital expert, and CEO of Convanto, a renowned boutique investment bank in India. She was recently awarded the accolade of Woman Entrepreneur Of The Year 2021, and was also named as one of the Top 10 Women Leaders in Wealth Management 2021. She is also a Venture Advisor with Loyal VC, the INSEAD-led Canadian VC Fund, having a core portfolio of over 160 investments in more than 35 countries. Her expert opinion is often sought by leading business news channels and...

Duration:00:40:37

Boosting Sales Through Incentive And Loyalty Programmes - With Tim Peniston-Bird

3/1/2022
For the past 30 years, Tim has designed advocacy, incentive and loyalty programmes to drive up sales for some of the world’s leading brands, including: BMW, Compaq, Coty, Honda, GE, Microsoft, Orange, Procter & Gamble, and Wella to name but a few. His company, Orangutan, typically delivers returns of 20-40x on the initial client investment. Tim talks about how it isn’t the reward that actually motivates the customer, but rather the social and feel good factor they get from telling...

Duration:00:56:09

Optimise Marketing Performance To Accelerate Growth - With Tim Parkin

2/23/2022
Tim Parkin and Jane come together in this episode to discuss the important of having the right people as well as the right processes in your business to maximise growth, the ever changing marketing landscape that makes regular training essential for businesses and the importance of being close to your customer. Tim Parkin is a global consultant, advisor, and coach to marketing executives of many world-renowned brands. He specialises in helping marketing teams optimise performance,...

Duration:00:39:21