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Boost Your Online Business Presence in Under 1-Hour a Week

Did you know that your online presence is easy to manage and doesn’t have to be overwhelming? Deanna has worked on crafting a strategy for her consulting clients that helps them manage their social media and digital strategy with ease while allowing them to manage their businesses with ease. Taking time to get your social marketing strategy and time schedule nailed down makes all the difference in your regular daily social marketing routine and makes it no sweat to manage. As always it’s...


The Facts About Influencer Marketing

In recent crazy pants news, the Fyre Festival utilized influencer marketing to sell it’s target audience of millennial on a luxury festival experience that did not deliver what it promised. The creators of the now infamous Fyre Festival used video marketing and visual marketing through Instagram to set the stage for their most epic failure with influencers whose names ran the gamut of who’s who of models and millennials marketing. In this episode, Deanna and Nate straight up chatter about...


10 Actionable Goals for Better Content Marketing

Many businesses are using blog writing to keep their websites fresh and in the good graces of the Google Gods. In today’s podcast, Deanna and Nate are going to chat about the action items you can use to create a checklist for creating valuable content marketing that will not only assist with building your sales funnel, but also keep Google noticing and ranking your site. 60% of the Time it works every time. Your checklist should include the following: Read More


Has Snapchat Jumped the Shark?

We know that this may not be the most popular opinion in the world but Snapchat is starting to see heavy competition from tools like Instagram that have a dedicated follower base and are much easier to use. In this The Social Life Podcast episode, Deanna and Nate talk about what Snapchat has done to diminish their returning users and how Instagram is upping their game. Is this Snapchat? The Social Life Hosts


Twitter is Not Dead

Did you know that Twitter is doing things to improve it’s viability? Yep, it’s doing things that are making advertising awesome for businesses who are looking to grab the attention of audiences all over the world. In this episode, Deanna and Nate chat about what they love about Twitter, and how to use it for your own personal and professional needs! What are you doing with your Twitter? Don’t forget if you have questions about your LinkedIn presence or need help sharpening it up, please...


Developing Your Personal Brand with Social Media with Neil Fitzgerald

A personal brand is important to any business whether you’re building your brand to get the best job possible or your looking to be an entrepreneur and take the world by storm. During today’s podcast, we chat with our fabulous friend, Neil Fitzgerald about developing your personal brand for long term success and goal achievement. Neil has waylaid his personal brand through recognition of his brand identity and channeled that into professional success that we’d all love to copy! Neil...


Nonprofits and Social Marketing with Neil Fitzgerald

Deanna and Nathan chatter a lot about getting involved in the community you work, and live in, and that’s why in this episode of The Social Life, the team invited Neil Fitzgerald to join them for a chat about getting started and how you can incorporate nonprofits in your social media. Neil has worked with nonprofit organizations across the world, held political office in the UK and most recently worked his way up to National VP of the Junior Chamber, while tirelessly maintaining and...


Top 3 Types of Video to Improve Your Social Traffic

Video is a HUGE part of social media in today’s brand market, and every business should be utilizing video in some form or fashion. Whether you’re owning Facebook LIVE or telling your stories on Instagram, there are ways to create content without spending a ton of cash. Deanna and Nathan chatter today about the Top 3 Types of Video to Improve Your Social Traffic during today’s podcast. Things that they cover with diligence are the following… 1. Tell Your Story - everyone wants to know...


Top 10 Tips for Bringing Harmony to Your Email & Social Marketing

Nate and Deanna have a fun conversation about bringing harmony to your email and social marketing - what does that mean? Deanna covers the basics of creating an email marketing strategy, and adding it to your social marketing strategy. In this podcast, we cover the following: Ask your current social sphere to build your sales funnel Make sure you’ve got at very least your Facebook and Twitter set up Pick an email provider to send your emails (separate from your CRM) we like MailChimp Have...


Battle of the Ads: Facebook vs. Google

Facebook is constantly changing its algorithm to improve the user experience. Surveys showed Facebook that users were unhappy with being inundated with content from brands that didn’t matter to them. Moreover, that is what sparked a change in algorithm again and again, and now they have adapted their formula to ensure that users are getting more of the family, friends, and brands that matter than anything else. The bottom line is that if you are a brand trying to reach someone on Facebook...


Mind Your Manners on The Social Media Webs

In today’s podcast, Deanna and Nate chat openly and candidly about the recent media attention caused by a social troll revolving around the hilarious and smart, Leslie Jones of the recent Ghostbuster movie and other recent incidents of people behaving badly on social media. Using social media to harass or bully someone seems childish and against the initial purpose of those tools. And, yet some use it for that exact purpose and nothing more. Check out this info graph from Adweek about...


Instagram Stories vs Snapchat?

Snapchat has become a BRAND mega champion, but it is got a tough competition now with Instagram stories! Instagram stories is not just another application that you need to download to your phone and forget about; it is one of the only things that Facebook has done that does not require multiple apps! Stories can be found right on your current Instagram app at the top of your current feed. Snapchat is a tool that big brands have been able to tap into to launch products, giveaways and...


What is New With Facebook?

Deanna and Nate talk a lot about Facebook in The Lab and today on The Social Life Podcast; it is back! Facebook continues to grab business owners with new and improved ways to keep your potential clients engaged by finding the best ways to develop tools that make it easier to bring folks into your business on-line. One of the favorites is Facebook Live; people are using Facebook Live in ways that are engaging, fun and informative. People like Marcus Lemonis uses Facebook Live when he is...


How to Bridge the Generational Gap with Social Marketing

It’s always important to know who your audience is and how to reach them via marketing. If your audience spans the generations, there is a good way to bridge the Generational Gap with social marketing. Millennial, GenXers, Baby Boomers are all on social media in some form or fashion, whether they are on Instagram, Facebook or Twitter, you need to know how and when they are active and making the ‘rounds to potentially view your content. During the podcast, Deanna and Nate discuss the best...


Five Reasons to add Webinars to a Content Marketing Strategy

Webinars are everywhere lately, and there’s an excellent reason why. A lot of them do not offer much along the lines of content and information, and there is a tremendous opportunity to do them well and provide something while filling in the gaps of your sales funnel. Here at Stark Social, we partner with one of our amazing clients to deliver webinars that highlight certain aspects of social media and marketing while offering a value add. Keep on the look out for our next webinar training...


Getting Started With Pinterest For Biz

Pinterest is not just for Moms or ladies who are scoping out new recipes, DIY crafts or the like. It’s become a mecca for big brands like Coke and Nike to share content to their audiences in a way that is fun, engaging and drives more traffic to your site then some of our favorite social media channels. Nate and Deanna take look at what it takes to get started on Pinterest and how it can help with increasing traffic, along with some tips for posts and how to make it work for your business...


What’s New With Twitter

It’s been in the news a lot, and the BIG question is whether or not Twitter is going to be around in the future. With some huge changes, including a customer service tool application for brands and a look into potentially introducing an algorithm that would sort your feed for you. Twitter is seeking to achieve something that has never been done before, and we’re crossing all our appendages that it works out. Nate and Deanna chat about the advent of easier brand management customer service...


Common Yelp Mistakes Businesses Make

Yelp is a blessing and curse for businesses. It really is. We get it. You want everyone to love your offerings and leave nothing but praise, but the fact of the matter is not everyone is going to walk away from your Shwarma Shop with warm and fuzzies. And, yet it’s not the end of the world! Nate and Deanna have worked to help businesses craft solid Yelp Response Protocols that assist them in mitigating issues when they occur, and allow other potential clients to see the value in giving...


Everything You Wanted to Know About Yelp from an Elite Yelper!

You know who they are. Those Yelpers who seem to have an exorbitant amount of time on their hands to write the most thorough and precise reviews of everything from the Dry Cleaner to the new Ramen place in the strip mall. Elite Yelpers. They lurk in the corners of Yelp, shaking their culinary noggins at those who misuse and abuse the beauty of a tool like Yelp. Lucky for you, we have an amazing friend and client, who before he become Mr. SCVFixit, was also well-known in foodie circles as...


Choosing The Best Social Media Site For Your Biz

A question, Deanna gets a lot… Do I need to be on every social media channel? And, the reality is that not every business needs to be everywhere. It might not match your business model, or provide you with a viable customer base and it makes much more sense to focus on the things that are going to increase that sales funnel! Deanna and Nate chat about social media channels, and which ones are MUST haves for businesses and which ones are just add-ons to support solid efforts as needed....


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