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The Social Marketing Academy

Business & Economics Podcasts

The Social Marketing Academy is dedicated to helping business owners, marketing professionals, sales professionals, and everyone in between get the most out of the online landscape - in order to drive leads, sales, and growth! Host Christopher Tompkins will get right to the point and provide easy-to-use social media tips and tricks to boost the success of your business online! Like the content of the show? Visit Christopher's firm, The Go! Agency, online for more helpful hints, tips, and downloads: http://www.TheGoAgencyUSA.com

The Social Marketing Academy is dedicated to helping business owners, marketing professionals, sales professionals, and everyone in between get the most out of the online landscape - in order to drive leads, sales, and growth! Host Christopher Tompkins will get right to the point and provide easy-to-use social media tips and tricks to boost the success of your business online! Like the content of the show? Visit Christopher's firm, The Go! Agency, online for more helpful hints, tips, and downloads: http://www.TheGoAgencyUSA.com

Location:

FL

Description:

The Social Marketing Academy is dedicated to helping business owners, marketing professionals, sales professionals, and everyone in between get the most out of the online landscape - in order to drive leads, sales, and growth! Host Christopher Tompkins will get right to the point and provide easy-to-use social media tips and tricks to boost the success of your business online! Like the content of the show? Visit Christopher's firm, The Go! Agency, online for more helpful hints, tips, and downloads: http://www.TheGoAgencyUSA.com

Language:

English


Episodes

How To Set Your Online Advertising Budget

5/18/2020
In this episode of The Social Marketing Academy, Christopher Tompkins discusses the importance of setting an online advertising budget, and how you can do so easily! The Go! Agency is a full-service marketing and sales agency based in Palm Harbor, Florida. To learn more about us check out the links below: Website: www.GoSalesAndMarketing.com Facebook: www.Facebook.com/TheGoAgency Twitter: www.Twitter.com/TheGoAgency LinkedIn: www.LinkedIn.com/company/the-go-agency Instagram:...

Duration:00:16:20

Creating A Monthly Marketing Budget In Minutes

5/18/2020
In this episode of The Social Marketing Academy, Christopher Tompkins discusses how you can create a monthly marketing budget in minutes! The Go! Agency is a full-service marketing and sales agency based in Palm Harbor, Florida. To learn more about us check out the links below: Website: www.GoSalesAndMarketing.com Facebook: www.Facebook.com/TheGoAgency Twitter: www.Twitter.com/TheGoAgency LinkedIn: www.LinkedIn.com/company/the-go-agency Instagram: www.Instagram.com/TheGoAgency

Duration:00:19:04

Let's Redefine Your Target Audience

5/11/2020
In this episode of The Social Marketing Academy, Christopher Tompkins discusses how and why you should redefine your target audience! The Go! Agency is a full-service marketing and sales agency based in Palm Harbor, Florida. To learn more about us check out the links below: Website: www.GoSalesAndMarketing.com Facebook: www.Facebook.com/TheGoAgency Twitter: www.Twitter.com/TheGoAgency LinkedIn: www.LinkedIn.com/company/the-go-agency Instagram: www.Instagram.com/TheGoAgency

Duration:00:17:17

Constantly Grow Through Consistent Training

5/4/2020
In this episode of The Social Marketing Academy, Christopher Tompkins discusses how and why you should immerse yourself in voluntary training, as it's a way of growing yourself professionally and personally. The Go! Agency is a full-service marketing and sales agency based in Palm Harbor, Florida. To learn more about us check out online at www.GoSalesAndMarketing.com

Duration:00:16:44

The New Normal: Setting Priorities While Working Remotely

4/28/2020
In this episode of The Social Marketing Academy, Christopher Tompkins discusses how to set priorities while working remotely. Set yourself up for success by setting accurate intentions each and every morning with these tips!

Duration:00:15:10

IP Retargeting 101: What You Need to Know

4/28/2020
Are you looking to learn how to incorporate IP Retargeting into your marketing strategy? In this episode of The Social Marketing Academy, host Christopher Tompkins shares his insights on what you need to know!

Duration:00:17:41

How to Define Your KPIs and Goals..No Really Define Them

4/20/2020
Are you struggling to figure out how to truly affect sales through your marketing campaigns? Perhaps the best place to start is to recategorize your goals into more attainable packages! Host Christopher Tompkins shares his insights on today's episode of The Social Marketing Academy!

Duration:00:18:51

What is the ROI of Online Advertising

4/16/2020
To help you understand the elements that go into the ROI equation let host Christopher Tompkins share the key areas you need to consider prior to executing an online advertising campaign. This is due to the fact that these components will help you track, report, measure, and decide on campaign, audience and, most importantly, budget. To learn more about The Go! Agency by visiting them online: HTTP://www.thegoagencyusa.com

Duration:00:21:15

Positive Influences: The 3 Types of Social Media Influencers

3/31/2020
If you understand the value of Influencer Marketing, it is important to understand the different types of influencers that are available for you to choose from. We will mostly be referencing Instagram, as that is a very popular platform for influencer marketing. Host Christopher Tompkins, CEO of The Go! Agency, will share the 3 main types of influencers that you need to pay attention to and where they should fit into your campaign!

Duration:00:19:48

How to Maximize ROI with Online Reviews: A Quick Start Guide

3/26/2020
Working with tight marketing budgets is not a new trend: it is something that business professionals have been dealing with forever. No matter if you have an endless marketing budget or a tight marketing budget, ROI is something that must be consistently monitored based on key performance indicators (KPIs). In this episode, host Christopher Tompkins, CEO of The Go! Agency, shares his blueprint for getting started in the creation of your own first online review request campaign! View the...

Duration:00:23:52

The Importance of Online Reviews: The Secret to Google SEO Success

3/24/2020
Online reviews, that have been earned and posted on Google, Facebook, Yelp and countless other review sites, have secret search engine optimization (SEO) power that many companies overlook. Learn the 10 reasons why you need to pay attention to the SEO-impact of online reviews. Hosted by Christopher Tompkins, of The Go! Agency!

Duration:00:31:28

Successful Professional Social Distancing: The Five Point Work From Home Answer

3/23/2020
With the Coronavirus pandemic reaching new heights, social distancing is something that is being suggested to contain the spread of the disease. If this is being suggested now, it could become one of the new norms for the months ahead. What this means for businesses is that employee travel into the office may be something of the past very soon. But if you have never worked from home, how can you successfully comply professionally with the social distancing due to Coronavirus (COVID-19)...

Duration:00:30:36

Crisis Communications 101: How to Let Your Customers Know and Keep Them Informed

3/20/2020
In light of the recent Coronavirus pandemic, the team and I have been increasingly approached by many our friends, clients, and business associates as to how to best communicate how they are dealing with the situation. So, in other words, crisis public relations or crisis PR. In today's episode, host Christopher Tompkins, CEO of The Go! Agency, will share his top 5 tips on how you can ensure that your crisis PR game is on point!

Duration:00:34:56

The Essential Guide to Spying on Your Competitors

11/27/2018
In this episode of The Social Marketing Academy, host Christopher Tompkins is going to reveal one of the secret weapons to an air-tight marketing strategy - YOUR COMPETITORS! Competition is a great way to make yourself a better marketer. You might be satisfied with your own results, but looking at a competitor can inspire you to keep trying. And why not let your competition help you become even better? Christopher will share his best tips for spying on your competitors and using their...

Duration:00:23:39

The Essential Guide to Engaging With Your Audience

11/20/2018
In this episode of The Social Marketing Academy, host Christopher Tompkins shares his insider tips on how to find and target your perfect audience on social media! A tried and true method of finding the right audience is to craft a buyer persona. A buyer persona is an imaginary representation of who you're selling to, and it makes sure your content is appealing to the right person. Listen in to get started today! If you would like to read the blog associated with this podcast episode - click...

Duration:00:23:05

The Essential Guide to Social Media Metrics

11/13/2018
On this episode of The Social Marketing Academy, host Christopher Tompkins helps you navigate one of the essential aspects of your social media marketing strategy....but one that is CONSTANTLY OVERLOOKED! If you're new to tracking the success of a social media campaign, all of the jargon can get confusing. Still, it's important to look at these metrics to determine how you can adjust and optimize your strategy. Christopher is going to walk you through the metrics that will be worth watching...

Duration:00:18:54

7 Social Media Marketing Things You Should Know...But Don't

11/6/2018
On this episode of The Social Marketing Academy, host Christopher Tompkins shares the 7 most common pitfalls that social media marketers make - and how to step around them! Social media marketing is constantly in flux, and it doesn't look like that's going to change anytime soon. The best practices of yesterday are painfully outdated now. As a marketer, you've got two options: fall behind your competition, or stay sharp! Christopher is going to share the seven biggest things across social...

Duration:00:19:05

Amazon Marketing: What NOT To Do Online

10/23/2018
Launching a brand on Amazon.com can be an absolute boon for business. Tons of eyes. Ease of purchase. Lots of sales. But the first steps can be trickier than you think. In this episode of The Social Marketing Academy, host Christopher Tompkins shares his experiences with Amazon marketing and some of the common mistakes and questions that have affected his clients. A must-listen for new, and existing, Amazon brands.

Duration:00:17:46

How to Save Social Media Advertising Dollars During the Holidays

10/16/2018
As many marketers know, when it comes to promotion - everything is more expensive during the holidays. This holds true for social media advertising as well, when many companies flood the social media channels pushing their respective products and services. In this episode of The Social Marketing Academy, host Christopher Tompkins shares his insider tips on driving down your cost-per-click and increase conversions on your website! Are you marketing on Facebook? Is your Facebook Page...

Duration:00:19:07

Black Friday Versus Cyber Monday: What is Better For Your Brand?

10/9/2018
When November rolls around, there is more for a business to think about than the Thanksgiving menu. Are we going to run a Black Friday or Cyber Monday special? In this epsidoe of The Social Marketing Academy, host Christopher Tompkins helps you to understand which event day is more suitable to the goals of your business. Whether you are a local or national business, or a product or service based company - there is the right day for you to launch your promotion! Are you marketing on Facebook?...

Duration:00:16:32