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Facebook Advertising: Building the Perfect Market for Retargeting

9/21/2017
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In this episode of The Social Marketing Academy, host Christopher Tompkins dives deep into the more complex side of Facebook Advertising. In particular, Facebook Retargeting. Christopher explains the importance of these retargeting audiences, what retargeting is, and how you can get started to begin reaping the benefits for your business NOW! Not to be missed!

Duration:00:16:00

Paid Content on Social Media: Should you pay to boost your content?

4/21/2017
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Christopher Tompkins, CEO of The Go! Agency discusses paid content on Facebook and social media. He sits down with Marketing Assistant, Dan, to touch on the topics of: What is content?The trend of paid content getting more and more popular. Why is it getting popular?Whether businesses should be paying to boost their content on social media.Our Top 3 tips for attracting a crowd on Twitter. Music provided by Podington Bear under a CC license.

Duration:00:32:49

Are Facebook Ads Effective?

4/7/2017
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Christopher Tompkins, CEO of The Go! Agency discusses Facebook Ads, why they're effective for businesses both big and small and how they can best be used. He's joined by Dan, The Go! Agency's Marketing Assistant as they hit on the topics of audiences, Facebook remarketing and what gets us excited about Facebook Ads. Music provided by Podington Bear under a CC license.

Duration:00:24:04

5 Facebook Changes That Will Rock 2017

2/8/2017
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Every day, technology impacts the ways in which we communicate with each other and the world. The rapidly evolving realm of social media is creating new avenues of social engagement, and revenue generation that marketers have never seen before. Facebook is one of the most popular social media platforms, but it’s also the one that changes the most often. As you can imagine, this requires social media marketers to stay on their toes. Learn more in this latest episode! The Social Marketing...

Duration:00:15:54

What LinkedIn’s New Engagement Insights Means For Marketing

2/8/2017
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LinkedIn is aiming to take the guesswork out of ad optimization and media planning. With Engagement Insights, marketers are able to to take in-depth information and transform it into enhanced marketing campaigns and efficiently reach premium audiences through LinkedIn. On today's episode, Christopher Tompkins will reveal all! The Social Marketing Academy is an educational resource devoted to helping its listeners to better understand social media marketing and other late-breaking online...

Duration:00:15:24

5 Steps To Becoming A Twitter Marketing Master

1/30/2017
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With more people using Twitter every day, social media marketers can now use the Explore tool to learn which content will raise their engagement levels. But finding out WHAT to write about is only half the battle. You need to harness trending topics and craft compelling content for your company. Here are some of the most efficient steps to becoming a Twitter pro, on today's episode! The Social Marketing Academy is an educational resource devoted to helping its listeners to better...

Duration:00:16:34

The 3 Common Social Media Rookie Mistakes

1/27/2017
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Every industry or profession has rookie mistakes to avoid. Social media marketing is no different. Even though our version of marketing hasn’t been around for a very long time, seasoned pros have learned from their mistakes and tweaked their approach. If you’re just starting to represent your brand on Facebook, Twitter, LinkedIn, Instagram, or Pinterest, you might find yourself making the following mistakes - all revealed in today's show! The Social Marketing Academy is an educational...

Duration:00:17:30

Social Media: New First Impressions For Businesses

1/17/2017
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Ah, the pre-social media days...when someone's first interaction with a business was either asking a friend about their experience or simply using their services or products for themselves. Remember when online reviews were not immediately accessible and you didn't know what a place of business looked like until you pulled up to it? You even might have had to try out a company on faith alone! Well, social media has changed all that. Find out more by listening to this episode! Also, if you...

Duration:00:13:14

Facebook Reactions - Does it Mean Anything for Your Business Page?

2/29/2016
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Facebook has presented yet another way of showing your sentiment: Facebook Reactions! While this was met with a mixed reaction, listen to today's show as host Christopher Tompkins shares his thoughts on what businesses need to be aware of when it comes to Facebook Reactions. The Social Marketing Academy is an educational resource devoted to helping its listeners to better understand social media marketing and other late-breaking online marketing topics! Host Christopher Tompkins will get...

Duration:00:13:19

Facebook Ads - Surprise! Now Coming to Messenger

2/29/2016
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If you are trying to reach your market via their mobile devices, then Facebook has something just for you up their sleeves. Listen in today to learn about the bold move that Facebook is currently making that will make a difference in how you advertise to your target market. The Social Marketing Academy is an educational resource devoted to helping its listeners to better understand social media marketing and other late-breaking online marketing topics! Host Christopher Tompkins will get...

Duration:00:14:43

Facebook Ads: Budgeting, ROI, and Your Business

2/29/2016
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Is your Facebook Page not performing up to the standard that you need it to? Are you not getting the views and clicks that you used to? Tune into today's episode as host Christopher Tompkins shares his tips to making the most of the Facebook Advertising world and how you can get started quickly and enhance your engagement exponentially. The Social Marketing Academy is an educational resource devoted to helping its listeners to better understand social media marketing and other...

Duration:00:15:01

2016 Goals - How to Make Them, Track Them, and Achieve Them

1/28/2016
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When you are a busy growing company, it is tough to sit down and make plans for the future - you are too busy dealing with all of the work in the present. But creating marketing and sales goals that you can track are not only worth the time, they will over deliver in terms of success. On today's episode, host Christopher Tompkins is going to share his tips to creating, tracking and achieving your marketing and sales goals in 2016! To learn more about Christopher Tompkins, visit him online...

Duration:00:14:16

New Year - New....Email Marketing Strategy?

1/28/2016
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Email marketing is the gift that keeps on giving! So why aren't you taking advantage of the gold mine at your feet?! On today's show, host Christopher Tompkins is going to share his quick start tips to getting a solid email marketing strategy off of the ground! To learn more about Christopher Tompkins, visit him online by clicking here and receive his brand new book for FREE!

Duration:00:15:24

New Year, New You - Part 2: 3 More Social Media Success Tools

1/28/2016
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While the first month of the year is drawing to a close, many of our New Year's resolutions are falling by the wayside. But if you are serious about making an impact in the social media world, there is still time - you have 11 months ahead of you! On today's episode, host Christopher Tompkins is going to share his insights on the second 3 steps to take in order to create social media success. This is part 2 of a two part series - so make sure to check out the other episode on demand or on...

Duration:00:14:59

New Year, New You - Part 1: 3 Steps to Social Media Success

1/28/2016
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While the first month of the year is drawing to a close, many of our New Year's resolutions are falling by the wayside. But if you are serious about making an impact in the social media world, there is still time - you have 11 months ahead of you! On today's episode, host Christopher Tompkins is going to share his insights on the first 3 steps to take in order to create social media success. This is part 1 of a two part series - so make sure to check out the other episode on demand or on...

Duration:00:13:19

New Year, New You Part 1: Steps to Creating Social Media Success

1/28/2016
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While the first month of the year is drawing to a close, many of our New Year's resolutions are falling by the wayside. But if you are serious about making an impact in the social media world, there is still time - you have 11 months ahead of you! On today's episode, host Christopher Tompkins is going to share his insights on the first 3 steps to take in order to create social media success. This is part 1 of a two part series - so make sure to check out the other episode on demand or on our...

Duration:00:00:34

The Year is Over, Now What? Your Social Media Strategy for 2016

11/20/2015
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It’s that time of the year again. The holiday season brings lots of joy to many…but for the marketing professionals out there, this marks the time when the plans for the upcoming business year need to be presented. What is the monthly plan? What is the annual budget? What changes will be made? What are the goals? Where is improvement needed? Listen in to this show and find out what YOU need to do to get ready for success in 2016! Like the content of the show? Well there is A LOT MORE WHERE...

Duration:00:15:07

Tis the Season for Facebook Success? How to Boost Your Facebook Holiday Sales

11/20/2015
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Tis the season to market like crazy on Facebook? Absolutely - here's some tricks on how to get it going! Like the content of the show? Well there is A LOT MORE WHERE THAT CAME FROM! The Social Marketing Academy, powered by The Go! Agency, offers on-demand social media marketing education! Get started today for ONLY $9.95! Visit our website to get started: http://www.TheSocialMarketingAcademy.com

Duration:00:15:05

How to Create Seasonal Success with Instagram

11/20/2015
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Every marketer is always looking for other ways to extend their marketing reach during the holiday season. And Instagram can deliver just that! Tune in to find 5 ways to boost your Instagram performance and in turn your company performance! Like the content of the show? Well there is A LOT MORE WHERE THAT CAME FROM! The Social Marketing Academy, powered by The Go! Agency, offers on-demand social media marketing education! Get started today for ONLY $9.95! Visit our website to get started:...

Duration:00:15:13

6 Reasons Why You Need to Outsource Your Social Media Marketing…NOW!

11/20/2015
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Do you want to make a social media splash in 2016 - but aren't sure where to start? Are you too busy to make social media work for you? Then listen in to find out 6 reasons why you might want to consider using a social media specialist to handle your work! Like the content of the show? Well there is A LOT MORE WHERE THAT CAME FROM! The Social Marketing Academy, powered by The Go! Agency, offers on-demand social media marketing education! Get started today for ONLY $9.95! Visit our website to...

Duration:00:15:24