The Social Media Examiner Show

A message from Michael Stelzner. What do you think? Share your comments here, or at http://www.socialmediaexaminer.com/e417

This episode comes to us from Tamar Weinberg and is sponsored by the Social Media Marketing Society. Today we’ll explore social tools to listen and interact with customers. Do you engage with customers online? Are you looking for tools to help manage and monitor customer relationships? From product discovery to purchase and support, tools have emerged to help your business manage the social customer experience on whichever channel your customers prefer. In this episode you’ll discover...

This episode comes to us from Kenneth Waldman and is sponsored by the Social Media Marketing Society. Today we’ll explore social media management tools to save time. Do you need to streamline your social media marketing tasks? Are you looking for a better way to manage multiple profiles? In this episode you’ll discover five social media management tools to streamline and consolidate your social media marketing efforts. What do you think? Read the article and share your comments.

This episode comes to us from some of the social media pros who spoke at Social Media Marketing World 2016, and is sponsored by the Social Media Marketing Society. Today we’ll explore social media hacks and tips from the pros. Are you looking for the newest social media tips and techniques? Want to know how the experts are staying ahead of the social media marketing curve? For this episode, we asked top social media pros to share their favorite tips for getting the most out of social...

This episode comes to us from Marcus Guido and is sponsored by the Social Media Marketing Society. Today we’ll explore how to use Twitter Analytics to improve your engagement. Do you need better results from your Twitter marketing? Want to use Twitter Analytics to guide your efforts? The data in Twitter Analytics reports can help you identify the content that resonates with your audience, so you can build a more active following. In this episode you’ll discover four ways to use Twitter...

This episode comes to us from Ben Beck and is sponsored by the Social Media Marketing Society. Today we’ll explore ways to use social media to increase your search visibility. Want to improve your search ranking? Wondering how your social activities can support your S-E-O? In this episode you’ll discover three ways social media can improve your visibility in search results. What do you think? Read the article and share your comments.

This episode comes to us from Andrea Vahl and is sponsored by the Social Media Marketing Society. Today we’ll explore how to use Facebook Audience Overlap to improve your marketing. Want to learn more about the people who make up your Facebook custom audiences? Have you tried Facebook’s Audience Overlap? Using Audience Overlap will let you compare your custom audiences against each other, revealing information that will help you make better decisions on where to focus ad targeting and...

This episode comes to us from Cynthia Johnson and is sponsored by the Social Media Marketing Society. Today we’ll explore ways to save time with social media marketing tools. Do you spend too much time adding customer data to spreadsheets? Looking for ways to automate some of your marketing tasks? If you’re creating content for a target audience, automated tools can free up your time to engage as a human when and where it matters most. In this episode you’ll discover four ways to...

This episode comes to us from Ana Gotter and is sponsored by the Social Media Marketing Society. Today we’ll explore Instagram analytics tools for marketers. Is your business ready for Instagram’s algorithm? Looking for tools to analyze your Instagram engagement? Tracking engagement will help you serve quality content that keeps you at the top of the Instagram feed. In this episode you’ll discover three tools to track and evaluate how people respond to your content on Instagram. What do...

This episode comes to us from Kristi Hines and is sponsored by the Social Media Marketing Society. Today we’ll explore how to set up a Shop section on your Facebook page. Does your business sell products? Have you considered setting up a shop on Facebook? Facebook allows you to add a Shop section to your Facebook page so customers can buy your products directly from Facebook. In this episode you’ll discover how to add a Shop section to your Facebook page. What do you think? Read the...

This episode comes to us from Carolyn Berk and is sponsored by the Social Media Marketing Society. Today we’ll explore how to optimize your mobile social media ads. Are you trying to reach an on-the-go social media audience? Are your ads optimized for mobile users? More people are using social on their smartphones. If you want to reach them, you might need to rethink your ads. In this episode you’ll discover three ways to make your social media ads mobile-friendly. What do you think?...

This episode comes to us from Greg Miller and is sponsored by the Social Media Marketing Society. Today we’ll explore how to build a peer network to increase your social reach. Does the content you share get the reach it needs? Want to learn how to get your content seen by more people? A network of social advocates will help you amplify the reach of the content you share. In this episode you’ll discover how to build a network of peers and fans that will help your business. What do you...

This episode comes to us from Alexandra Lynne and is sponsored by the Social Media Marketing Society. Today we’ll explore how to maximize your content exposure on LinkedIn. Are you taking advantage of all of LinkedIn’s content marketing features? Do you know what types of content work best on LinkedIn? With a few tweaks to what you post on LinkedIn, you can build brand awareness, generate leads, and drive more revenue. In this episode you’ll discover how to maximize your LinkedIn content...

This episode comes to us from Stacey Harris and is sponsored by the Social Media Marketing Society. Today we’ll explore how to use Trello to manage your Facebook group posts. Are you active in Facebook groups? Looking for a better way to organize the content you share in those groups? Managing your content in Trello lets you spend less time figuring out what to share in Facebook groups and more time engaging with fellow members. In this episode you’ll discover how to use Trello to manage...

This episode comes to us from James Carbary and is sponsored by the Social Media Marketing Society. Today we’ll explore how to manage a podcast. Are you interested in starting a podcast? Want tips to manage and promote your podcast effectively? Creating a successful podcast doesn’t have to be a time-consuming process. Today, tools can help streamline activities such as finding guests, publishing audio, and promoting episodes. In this episode you’ll discover how to manage your podcast...

This episode comes to us from Ana Gotter and is sponsored by the Social Media Marketing Society. Today we’ll explore how to use promoted pins on Pinterest. Want to get your pins in front of customers? Have you considered using promoted pins? Pinterest promoted pins can help you drive referral traffic and increase sales. In this episode you’ll discover how to create promoted pins on Pinterest. What do you think? Read the article and share your comments.

This episode comes to us from Stephanie Shkolnik and is sponsored by the Social Media Marketing Society. Today we’ll explore how to use your social media team for more than just marketing. Are you fully leveraging the power of your social team? Have you considered using social for more than just marketing? Your social team can do more than manage your online community. Your team can also support the goals and functions of other departments in your business. In this episode you’ll...

This episode comes to us from Viveka von Rosen and is sponsored by the Social Media Marketing Society. Today we’ll explore ways to use LinkedIn Publisher for business. Looking for a way to promote your business to a professional audience? Have you considered LinkedIn Publisher? Using a few simple tactics, LinkedIn Publisher can support business owners in their efforts to get more referrals, leads [leeds, and sales. In this episode you’ll discover five ways LinkedIn Publisher can help you...

This episode comes to us from Ben Jacobson and is sponsored by the Social Media Marketing Society. Today we’ll explore how to nurture leads using Medium’s Letters feature. Wondering how to use Medium for business? Want to use Medium to engage with prospects? Medium’s Letters feature lets you communicate directly with prospects so you can build meaningful relationships with them. In this episode you’ll discover how to use Letters on Medium to nurture leads. What do you think? Read the...

This episode comes to us from Ana Gotter and is sponsored by the Social Media Marketing Society. Today we’ll explore how to make Instagram ads that stand out. Want to advertise on Instagram? Ready to take your Instagram ads to the next level? Instagram has quietly rolled out some great features to help advertisers grab attention and drive traffic. In this episode you’ll discover four features you can use to create Instagram ads that stand out. What do you think? Read the article and...