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The Startup Chat with Steli and Hiten

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Unfiltered insights and actionable advice straight from the trenches of startup and business life. The show hosts, Steli Efti and Hiten Shah, are both serial entrepreneurs who have founded multi-million dollar SaaS startups. Being busy CEOs of fast-growing companies, they know the value of your time and make sure you get the most out of each 22 minute episode. Tune in for new episodes every Tuesday and Friday.

Unfiltered insights and actionable advice straight from the trenches of startup and business life. The show hosts, Steli Efti and Hiten Shah, are both serial entrepreneurs who have founded multi-million dollar SaaS startups. Being busy CEOs of fast-growing companies, they know the value of your time and make sure you get the most out of each 22 minute episode. Tune in for new episodes every Tuesday and Friday.
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Location:

United States

Description:

Unfiltered insights and actionable advice straight from the trenches of startup and business life. The show hosts, Steli Efti and Hiten Shah, are both serial entrepreneurs who have founded multi-million dollar SaaS startups. Being busy CEOs of fast-growing companies, they know the value of your time and make sure you get the most out of each 22 minute episode. Tune in for new episodes every Tuesday and Friday.

Language:

English


Episodes

381: Self-Serve Sales: How to Get People to Upgrade Themselves in Your App

1/22/2019
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In today’s episode of The Startup Chat, Steli and Hiten talk about how to do sales when you’re a self-service product. When done right, the self-service model can be a great way to sell saas products. Leads come through your funnel, sign up for a trial and upgrade to a higher tier without you lifting a finger or hiring an expensive sales team. In this episode, Steli and Hiten share their thoughts on what exactly the self-service model is, how to optimize your website for it, mistake that...

Duration:00:09:34

380: How to Become Good at Copywriting

1/18/2019
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In today’s episode of The Startup Chat, Steli and Hiten talk about copywriting and writing good copy for startups. When it comes to marketing your startup, your copywriting is one of the most critical elements that could make or break your campaign. But what is copywriting? It consists of all the content that marketers use to try to get people to take an action after reading or hearing them. In this episode, Steli and Hiten talk about what copywriting is, why it’s important, tips that can...

Duration:00:11:47

379: How to Design/Write Great CTAs (Call to Actions)

1/15/2019
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In today’s episode of The Startup Chat, Steli and Hiten talk about how to design and write effective Calls-To-Actions (CTA). In the marketing world, a call to action is a prompt on a website, email or social media that tells the user to take some specified action. Call to actions generally takes the form of a button or hyperlink and are typically written as a command, such as “Book my call” or “Buy It Now” and so on. In this week’s episode, Steli and Hiten dive into what Call-To-Action...

Duration:00:09:38

378: Do You Have to Sacrifice Your Life & Health in the Early Days as Founder?

1/11/2019
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Today on The Startup Chat, Steli and Hiten talk about if it’s necessary to sacrifice your life and your health in the early days of building your startup. In the startup world, creating a healthy balance between work and play is absolutely essential when it comes to leading a happy and productive lifestyle. But achieving this is not always easy – especially if you’re at the early stages of your startup. In this week’s episode, Steli and Hiten share their thoughts on the importance of...

Duration:00:18:26

377: Should You Wake up Super Early in the Morning as Founder?

1/8/2019
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In today’s episode of The Startup Chat, Steli and Hiten talk about early morning routines and the act of waking up early in the morning as a founder. It is common knowledge that how well you sleep and the state of mind you create at the beginning of the day have a lot to do with how much you'll accomplish in that day. It’s a good idea to develop a morning routine that makes you be more productive. Tune in to this week’s episode to hear Steli and Hiten thought on morning routines, waking up...

Duration:00:10:27

376: Learning to Ask for Help

1/4/2019
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In today’s episode of The Startup Chat, Steli and Hiten talk about learning to ask for help in business. Many founders are not used to asking for help and this can be a disadvantage for themselves and their businesses. It’s common to see founders who are great at helping others solve their problems to be horrible at asking for help when they need it. In this episode, Steli and Hiten share their thoughts on why it’s important to ask for help when you need it, why you should figure out how...

Duration:00:12:20

375: The Second Time Around as a Startup Founder

1/1/2019
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In today’s episode of The Startup Chat, Steli and Hiten talk about what they call “the second time around”. “The second time around”, also known as second time syndrome, is basically starting a new business after a previous success or failure at another business. It is common for second-time founders to believe that they will be successful at a second business and most of the time this is no the case. In this episode, Steli and Hiten talk about what “the second time around” is, how your...

374: Encore Episode: Big Picture Thinking / How to Prioritize

12/28/2018
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This is an encore episode. In today’s Startup Chat, Steli and Hiten talk about big picture thinking, its importance and some ways through which you can develop this skill. Oftentimes, we find that people are so caught up in day to day tasks that they fail to stop and prioritize. Steli and Hiten talk about being mindful in order to develop good prioritization skills. Tune-in and discover how you can cultivate mindfulness and build your prioritization skills which can help you execute tasks...

373: Encore Episode: How It All Began

12/25/2018
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This is an encore episode. In this first ever podcast of The Startup Chat, Steli and Hiten chat about why they are starting the podcast and they unsuccessfully try to come up with a name for it. This ones all entertainment so get ready to laugh. The post 373: Encore Episode: How It All Began appeared first on The Startup Chat with Steli & Hiten.

Duration:00:22:32

372: Encore Episode: Tips to Generate Customer Insights

12/21/2018
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This is an encore episode. When a business grows and scales up, it’s very easy to lose touch with the lifeline of your business—the customers. Many people begin to outsource their customer support and the gap between the CEO or founder with the customer grows wider and wider. Steli and Hiten warn against the tendency to forget about the importance of retrieving those customer insights. Since customers ultimately drive our success and inform us of how we can improve, Steli and Hiten talk...

Duration:00:16:59

371: Encore Episode: How to Find Product Market Fit

12/18/2018
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Today we're re-publishing our most popular episode of 2018, which is all about finding product-market fit. The post 371: Encore Episode: How to Find Product Market Fit appeared first on The Startup Chat with Steli & Hiten.

Duration:00:11:03

369: How to Stay Mentally Healthy in a Startup

12/11/2018
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In today’s episode of The Startup Chat, Steli and Hiten talk about mental health and how to stay mentally healthy while you are building a startup. When you’re building a startup, staying mentally healthy is really important. Way too many entrepreneurs try to be strong and save face when circumstances are bad and this can lead to depression or worse. Tune in to this week’s episode to hear Steli and Hiten on the importance of mental health, best practices to stay mentally healthy in a...

Duration:00:13:49

370: Changing a Startup Team’s Culture vs Hiring a New Team?

12/11/2018
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In today’s episode of The Startup Chat, Steli and Hiten talk about changing a teams culture versus firing and hiring a new team. There comes a time in every startup's life that fundamental changes need to be made in the way things are currently done. This could be as in order to solve a crucial challenge, prepare for growth or adjust to the current business environment. How you approach this as a founder is crucial as if it’s handled the wrong way, can lead to negative consequences for your...

Duration:00:15:07

368: Creating or Working with a Company Builder?

12/7/2018
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In today’s episode of The Startup Chat, Steli and Hiten talk about the concept of company builders or company studios. But what is a company studio? According to Steli, a company studio is a corporate structure that brings together talent and people, develops ideas and prototypes with those people and once those ideas or prototypes become something viable, they infuse capital into that project and incorporate it into a new business. It’s basically something in between starting your own...

Duration:00:09:56

367: How to Rebrand Your Startup

12/4/2018
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In today’s episode of The Startup Chat, Steli and Hiten talk about affiliate how to rebrand your company the right way. Sometimes, some founders might decide to change the name of their company. This could be because they don’t like the name, the name is not resonating with their customers or they need a new name that reflects the current state of the company. While it may be a good idea to change the name, doing so a lot comes with a lot of risks and the rewards might not be that...

Duration:00:08:00

366: How to Name Your Startup

11/30/2018
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In today’s episode of The Startup Chat, Steli and Hiten talk about how to come up with a name for your startup. Finding the right name for your startup can be challenging, and it’s important you come up with a great name because it can have a significant impact on your success. For example, if you choose the wrong name for your startup, it could fail to connect with customers or worse. In this week’s episode, Steli and Hiten talk about how to come up with a great name for your startup, how...

Duration:00:11:35

365: Replacing Yourself as CEO or Founder

11/27/2018
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Today on The Startup Chat, Steli and Hiten talk about replacing yourself as CEO or the founder of your startup. One of the hardest decision a founder can ever make is deciding when it is time to hand the wheel to someone else. Why it may seem like something that needs to be done, it’s also something that Hiten recommends you don’t do as it can limit the success of the company amongst other things. In this week’s episode, Steli and Hiten share their thoughts on why you shouldn’t replace...

Duration:00:09:39

364: How to Help Your Customers Through Change

11/23/2018
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In today’s episode of The Startup Chat, Steli and Hiten talk about how to help your customers through change. When you’re building a product, it is common to make changes to it. This could be a UI change, a pricing change, a Logo change and so on. These changes will affect the customer so it is important to consider them before making any changes. Tune in to this week’s episode to hear Steli and Hiten thoughts on how to properly make changes to your product, how to communicate those...

Duration:00:12:43

363: SaaS Pricing: Using Starter Packages to Attract Smaller Customers

11/20/2018
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In today’s episode of The Startup Chat, Steli and Hiten talk about a new pricing trend in the startup world. There’s a new trend in the startup world when it comes to pricing. Some companies are beginning to offer custom prices to customers who meet certain criteria. This is in particularly common with larger companies like HubSpot or Intercom. In this episode, Steli and Hiten share their thoughts on these new pricing trends, why some companies started offering them if you should implement...

Duration:00:07:25

361: How to Use Affiliate Programs to Fuel Growth

11/13/2018
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In today’s episode of The Startup Chat, Steli and Hiten talk about affiliate programs and how to use it for your business when you want to acquire more customers. Affiliate programs can be an effective way to get new customers and scale your startup. For it to be successful, it is important to know how to create a program that helps your customers and advocates do your marketing for you. In this episode, Steli and Hiten talk about what an affiliate program is, why they don’t work for some...

Duration:00:08:59