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The Talent Cast

Business & Economics Podcasts

This is a master-class on how approach your employer brand and recruitment marketing. In 20-30 minute sessions, you can how to move your talent brand into the 21st century. For more details: http://thetalentcast.com

This is a master-class on how approach your employer brand and recruitment marketing. In 20-30 minute sessions, you can how to move your talent brand into the 21st century. For more details: http://thetalentcast.com

Location:

United States

Description:

This is a master-class on how approach your employer brand and recruitment marketing. In 20-30 minute sessions, you can how to move your talent brand into the 21st century. For more details: http://thetalentcast.com

Language:

English

Contact:

608-335-2890


Episodes

The Modular Employer Brand

2/10/2020
The mistake in employer branding is to treat the brand as monolithic, as a single tagline repeated until you are blue in the face. In reality, a strong brand is modular, allowing you to pick and choose how to present it to various audiences while still maintaining a core (and very much aligned) sense of the company. But you can't do that on the fly. You need to build your brand to be modular from the ground up. Show notes: Sign up for my free newsletter on employer brand...

Duration:00:18:27

The Three Minds of Employer Branding

2/3/2020
In the beginning, many of us saw (and our bosses saw) employer branding as "stuff that needed to get done and solved." But as we solved issues, we started asking, "is this the right problem to solve?" and "how can we solve this issue so it never happens again?" But even this isn't enough. Having mastered tactics and strategy, there's still another mind you need to embrace in order to maximize your employer brand impact at work. Show notes: Sign up for my free newsletter on employer brand...

Duration:00:32:16

Employer Bran, Fast and Slow

1/27/2020
Most employer brand professionals and practitioners or driven (and often pushed) to solve immediate problems, the kind that have immediate impacts, the kind others can see. But solving those kind of "urgent, but not always important" problems is now you you'll succeed in this role. Success comes from seeing the fast, urgent and immediate problems, but also looking to resolve the slow, important, and unobvious ones, too. Show notes: Sign up for my free newsletter on employer brand...

Duration:00:13:42

Lean Into the Suck

1/20/2020
In this long conversation with the one and only Elena Valentine, we get into what employer branding means, branding fan fiction, telling better stories and all sorts of other goodies. Don't miss this one! Show notes: What?! You don't know Elena Valentine?! Twitter, Skill Scout, LinkedIn Sign up for my free newsletter on employer brand headlines Want to ask me anything? I have open office hours. Grab your free spot.

Duration:01:04:16

Useless Facts

1/13/2020
To quote the one and only David Byrne (of Talking Heads, duh): "Facts are simple and facts are straight Facts are lazy and facts are late Facts all come with points of view Facts don't do what I want them to" Go to any career site and you'll see facts. Oodles and oodles of facts that mostly tell us nothing. And yet we keep stuffing facts into our work, despite the fact that they don't differentiate our brands or do much to support our narrative.

Duration:00:11:38

The Expectations Game

1/6/2020
If you want to attract candidates, promise them the moon. But if you want them to engage and even stick around, you are going to have to learn how to set, manage (and occasionally exceed) candidate expectations. Employer branding is very much about excelling at the expectations game.

Duration:00:39:09

No New Tale To Tell

12/30/2019
Romeo and Juliet is the same story as West Side Story. Star Wars is a samurai fable. Mad Men is the same story as Breaking Bad. As you think about developing and managing your employer brand, you might wonder how your brand is supposed to stand out and be unique and authentic in a world where there are millions of brands, all vying for the same territory as you. Is it really possible? In this episode we think about story structure as a metaphor for how you can build your own brand.

Duration:00:10:44

Why Employer Brands Fail - Part Three

12/23/2019
There are six common, but rarely-discussed, reasons why a company's employer brand initiative (or project or function) will fail. In this, the final in a three-part series, we'll break them down two at a time so you can avoid costly pitfalls and public failure. In this episode, we cover "No care and feeding plan" and "integration and activation."

Duration:00:28:52

Why Employer Brands Fail - Part Two

12/16/2019
There are six common, but rarely-discussed, reasons why a company's employer brand initiative (or project or function) will fail. In this three-part series, we'll break them down two at a time so you can avoid costly pitfalls and public failure. In this episode, we cover "reflects politics rather than reality " and "poorly defined ownership."

Duration:00:30:53

Why Employer Brands Fail - Part One

12/9/2019
There are six common, but rarely-discussed, reasons why a company's employer brand initiative (or project or function) will fail. In this three-part series, we'll break them down two at a time so you can avoid costly pitfalls and public failure. In this episode, we cover "poorly defined goals and intentions" and "built on the wrong stuff."

Duration:00:19:53

The Integrated Employer Brand

12/2/2019
The Hatfields and McCoys. The Capulets and Montagues. Cats and Dogs. Me and Decaf. Employer brand and marketing. These are the feuds that never seem to die. What might be missing from your employer brand is to end the madness and make better friends with the marketing team, not just to access their tools (and budgets), but to move your organization towards one where employer brand and marketing aren't just civil, but integrated. Welcome to the future of the integrated brand.

Duration:00:34:49

Employer Brand 101

11/25/2019
There are lots of articles (and a few books) that talk about the various work of employer branding within a company, but here is the the 101, the "here's what it means to be an employer brand practitioner" you can hand your new staff or someone interested in switching roles to help them see beyond the tactics and really make a difference. Show notes: Sign up for my free newsletter on employer brand headlines Want to ask me anything? I have open office hours. Grab your free spot.

Duration:00:30:32

Content Creation for Employer Branding

11/18/2019
Get your pen and paper out, folks! This is a deep dive into a tried and true process you can use to build a content creation machine that will help you build a steady stream of authentic, sharable content. And the best part? It's effectively free. Yes, free. In this episode I reveal a process for building 300+ long-form content pieces that are social-ready in less than a year and for almost no money. Sign up for my weekly employer brand headlines newsletter.

Duration:00:56:07

Making an Impact?

11/11/2019
We've all been convinced that we need to talk about how joining our company will help you make an impact, make a mark, or generally have some purpose. But why? Is it a legacy of milliennial-attraction panic or something else? In this episode, we get serious about whether or not you should be listing "making an impact" as part of your employer brand. Find me: Recruitcon - Nashville Employer Brand Headlines Stay up to date on the podcast and the employer brand industry 99 Employer Brand...

Duration:00:29:25

On Choice and Employer Brand

11/4/2019
When was the last time you asked yourself, "how are candidates making a choice?" Or "if I am asking people to choose my brand, what are they basing that choice on?" It seems funny that it almost never comes up. Because the means by which human beings make choices, be they about food, mates and even jobs, should be front and center of our own thinking. So in this week's episode, we go deep into how people choose to change their lives, and some surprising ideas on how to leverage that...

Duration:00:35:08

Make Your Employer Brand Stick

10/28/2019
Your employer brand isn’t your EVP. It isn’t your media plan. It isn’t your video, social media or advocacy strategies. It’s about what the staff says about what it’s like to work there. In this episode, we breakdown the three phases of every good employer brand strategy and how to make it really stick. Find me: Recruitcon – Nashville Employer Brand Headlines Stay up to date on the podcast and the employer brand industry 99 Employer Brand Activation Hacks

Duration:00:27:43

Junk Drawer (Vol 2)

10/28/2019
We did it a year and a half ago and as we approach the end of year three, its time to clear out the notes and half-baked ideas to create a clean desk to begin year four. From attribution, metrics, behavior change and all things in between, thank you for listening. Show Notes: Andrew Gadomski’s article on measuring employer brand How Brands Grow by Byron Sharp Find me: HireConf – NYC Recruitcon – Nashville Employer Brand Headlines Stay up to date on the podcast and the employer brand...

Duration:00:40:51

EP 146 - Make Your Employer Brand Stick

10/28/2019
Your employer brand isn't your EVP. It isn't your media plan. It isn't your video, social media or advocacy strategies. It's about what the staff says about what it's like to work there. In this episode, we breakdown the three phases of every good employer brand strategy and how to make it really stick. Find me: Recruitcon - Nashville Employer Brand Headlines Stay up to date on the podcast and the employer brand industry 99 Employer Brand Activation Hacks

Duration:00:27:38

EP 145 - Junk Drawer 2

10/21/2019
We did it a year and a half ago and as we approach the end of year three, its time to clear out the notes and half-baked ideas to create a clean desk to begin year four. From attribution, metrics, behavior change and all things in between, thank you for listening. Show Notes: Andrew Gadomski's article on measuring employer brand How Brands Grow by Byron Sharp Find me: HireConf - NYC Recruitcon - Nashville Employer Brand Headlines Stay up to date on the podcast and the employer brand...

Duration:00:40:38

Does Salary Matter?

10/14/2019
All the data suggests that salary is still the (or of the) primary drivers for job choices. But in a world where salary is be coming more transparent (and therefore similar), does a few bucks one way or the other really matter? The answer may surprise you. Find me: HireConf - NYC Recruitcon - Nashville Employer Brand Headlines Stay up to date on the podcast and the employer brand industry

Duration:00:26:33