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The Talent Cast

Business & Economics Podcasts

From James Ellis, the employer brand podcast dedicated to making you smarter about recruiting and hiring. Its time to re-invent employer branding, recruiting and hiring from the ground up! If you’re ready to throw off the shackles of conventional recruiting and employer brand thinking, this is the podcast for you. Nothing is safe. No best practice is sacred. Here, we get serious about what works, so that you can punch above your weight in the war for talent. For more details: http://thetalentcast.com

From James Ellis, the employer brand podcast dedicated to making you smarter about recruiting and hiring. Its time to re-invent employer branding, recruiting and hiring from the ground up! If you’re ready to throw off the shackles of conventional recruiting and employer brand thinking, this is the podcast for you. Nothing is safe. No best practice is sacred. Here, we get serious about what works, so that you can punch above your weight in the war for talent. For more details: http://thetalentcast.com

Location:

United States

Description:

From James Ellis, the employer brand podcast dedicated to making you smarter about recruiting and hiring. Its time to re-invent employer branding, recruiting and hiring from the ground up! If you’re ready to throw off the shackles of conventional recruiting and employer brand thinking, this is the podcast for you. Nothing is safe. No best practice is sacred. Here, we get serious about what works, so that you can punch above your weight in the war for talent. For more details: http://thetalentcast.com

Language:

English

Contact:

608-335-2890


Episodes

Strength in Diversity

4/6/2020
It feels to me that we often talk about the connection between diversity and employer brand as if its obvious, but is it really? In this conversation with my friend Madison Butler, VP of People at Sourced Craft Cocktails, we try to explore about the connection between the two ideas. Show notes: LinkedIn How Do You Build an Employer Brand When No One Is In The Same Room?free newsletterI have open office hours. Grab your free spot.

Duration:00:52:10

Strategy, After the Fact

3/30/2020
It really is a rare day when someone says, "go ahead and build our employer brand. We'll stand still for a few weeks or months while you figure it out..." More often, we are building a brand on top of existing ideas, collateral and content, trying to disparate ideas together that were never designed to go together. So in this episode, we examine the process of developing a strategy, brand and even EVP after you've already built a bunch of "stuff." Show notes: Webinar with Elena...

Duration:00:38:11

Beyond the New Normal

3/23/2020
This episode is a kind of natural second chapter to last week's Employer Brand In The Time of COVID. In that episode, we talked about how you need to start thinking about how to manage your brand when physical proximity can't be an assumption. In this episode, we go beyond that. Not to what happens beyond the crisis, but how do you think beyond the standard limitations of how we see employer branding as a function, as a player within the business. If you think your employer brand is just...

Duration:00:41:17

Employer Brand in the Time of COVID-19

3/16/2020
Well, it seems like we're all working remotely all of a sudden, huh? While there are plenty of resources on how to manage employees and manage yourself in a remote-office situation, no one has asked how we're going to manage our employer brand remotely. Why does it matter? Because the context of work has dramatically changed. No more posters. no more water-cooler talk, no more information communications channels with which to socialize the brand. Thus, we take a deep dive into how you...

Duration:00:48:40

How Does It Feel?

3/9/2020
If you take the definition of employer branding literally, you might be inclined to make employer brands for all the various teams, offices and roles within your company. I mean, that's how you're going to explain "what it's like to work here" with any kind of granularity and specificity. But what if you let go of the guide rail of "specificity" and focused on creating emotions in the prospects to attract them? And then, what if instead of telling specific stories, you talked about what...

Duration:00:23:17

Employer Brand for Retention

3/2/2020
We all know our first job is (or expected to be) one of attraction. And we all know that if we build a strong brand, it will impact retention. But how many of us are intentionally involving ourselves in the thorny retention issues of the company? In this episode, we talk about how you can get involved and how you can play a role in one of the most complex and important issues of any company.

Duration:00:32:38

The Authenticity Illusion

2/24/2020
We all "know" that the employer brander's mantra is to create an authentic brand. What does that even mean? Is that even achievable? Is that even really a thing? Sadly, we've all brainwashed each other and ourselves into aspiring to something that crumbles with any scrutiny. But don't fret. Behind that fuzzy-bunny facade is something far more useful.

Duration:00:22:47

How to Work With Recruiters

2/17/2020
While your employer brand is really owned by everyone in your company, your recruiters do a great deal of heavy lifting to communicate, frame and amplify your branding message. So why do so many push back on your work? Don't they know that you're trying to help them??? In this episode, we get nitty gritty on building great relationships with recruiters to be the best possible advocates for you and your employer branding.

Duration:00:42:20

The Modular Employer Brand

2/10/2020
The mistake in employer branding is to treat the brand as monolithic, as a single tagline repeated until you are blue in the face. In reality, a strong brand is modular, allowing you to pick and choose how to present it to various audiences while still maintaining a core (and very much aligned) sense of the company. But you can't do that on the fly. You need to build your brand to be modular from the ground up. Show notes: Sign up for my free newsletter on employer brand...

Duration:00:18:27

The Three Minds of Employer Branding

2/3/2020
In the beginning, many of us saw (and our bosses saw) employer branding as "stuff that needed to get done and solved." But as we solved issues, we started asking, "is this the right problem to solve?" and "how can we solve this issue so it never happens again?" But even this isn't enough. Having mastered tactics and strategy, there's still another mind you need to embrace in order to maximize your employer brand impact at work. Show notes: Sign up for my free newsletter on employer brand...

Duration:00:32:16

Employer Bran, Fast and Slow

1/27/2020
Most employer brand professionals and practitioners or driven (and often pushed) to solve immediate problems, the kind that have immediate impacts, the kind others can see. But solving those kind of "urgent, but not always important" problems is now you you'll succeed in this role. Success comes from seeing the fast, urgent and immediate problems, but also looking to resolve the slow, important, and unobvious ones, too. Show notes: Sign up for my free newsletter on employer brand...

Duration:00:13:42

Lean Into the Suck

1/20/2020
In this long conversation with the one and only Elena Valentine, we get into what employer branding means, branding fan fiction, telling better stories and all sorts of other goodies. Don't miss this one! Show notes: What?! You don't know Elena Valentine?! Twitter, Skill Scout, LinkedIn Sign up for my free newsletter on employer brand headlines Want to ask me anything? I have open office hours. Grab your free spot.

Duration:01:04:16

Useless Facts

1/13/2020
To quote the one and only David Byrne (of Talking Heads, duh): "Facts are simple and facts are straight Facts are lazy and facts are late Facts all come with points of view Facts don't do what I want them to" Go to any career site and you'll see facts. Oodles and oodles of facts that mostly tell us nothing. And yet we keep stuffing facts into our work, despite the fact that they don't differentiate our brands or do much to support our narrative.

Duration:00:11:38

The Expectations Game

1/6/2020
If you want to attract candidates, promise them the moon. But if you want them to engage and even stick around, you are going to have to learn how to set, manage (and occasionally exceed) candidate expectations. Employer branding is very much about excelling at the expectations game.

Duration:00:39:09

No New Tale To Tell

12/30/2019
Romeo and Juliet is the same story as West Side Story. Star Wars is a samurai fable. Mad Men is the same story as Breaking Bad. As you think about developing and managing your employer brand, you might wonder how your brand is supposed to stand out and be unique and authentic in a world where there are millions of brands, all vying for the same territory as you. Is it really possible? In this episode we think about story structure as a metaphor for how you can build your own brand.

Duration:00:10:44

Why Employer Brands Fail - Part Three

12/23/2019
There are six common, but rarely-discussed, reasons why a company's employer brand initiative (or project or function) will fail. In this, the final in a three-part series, we'll break them down two at a time so you can avoid costly pitfalls and public failure. In this episode, we cover "No care and feeding plan" and "integration and activation."

Duration:00:28:52

Why Employer Brands Fail - Part Two

12/16/2019
There are six common, but rarely-discussed, reasons why a company's employer brand initiative (or project or function) will fail. In this three-part series, we'll break them down two at a time so you can avoid costly pitfalls and public failure. In this episode, we cover "reflects politics rather than reality " and "poorly defined ownership."

Duration:00:30:53

Why Employer Brands Fail - Part One

12/9/2019
There are six common, but rarely-discussed, reasons why a company's employer brand initiative (or project or function) will fail. In this three-part series, we'll break them down two at a time so you can avoid costly pitfalls and public failure. In this episode, we cover "poorly defined goals and intentions" and "built on the wrong stuff."

Duration:00:19:53

The Integrated Employer Brand

12/2/2019
The Hatfields and McCoys. The Capulets and Montagues. Cats and Dogs. Me and Decaf. Employer brand and marketing. These are the feuds that never seem to die. What might be missing from your employer brand is to end the madness and make better friends with the marketing team, not just to access their tools (and budgets), but to move your organization towards one where employer brand and marketing aren't just civil, but integrated. Welcome to the future of the integrated brand.

Duration:00:34:49

Employer Brand 101

11/25/2019
There are lots of articles (and a few books) that talk about the various work of employer branding within a company, but here is the the 101, the "here's what it means to be an employer brand practitioner" you can hand your new staff or someone interested in switching roles to help them see beyond the tactics and really make a difference. Show notes: Sign up for my free newsletter on employer brand headlines Want to ask me anything? I have open office hours. Grab your free spot.

Duration:00:30:32