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The Tech Smart Boss Podcast - Leveraging Technology to Grow Your Business (On a DIY Budget)

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We discuss how entrepreneurs, small business owners, and even those looking to make that jump into starting a business can leverage technology to grow faster, more efficiently, and be more profitable all on a DIY budget.

We discuss how entrepreneurs, small business owners, and even those looking to make that jump into starting a business can leverage technology to grow faster, more efficiently, and be more profitable all on a DIY budget.
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We discuss how entrepreneurs, small business owners, and even those looking to make that jump into starting a business can leverage technology to grow faster, more efficiently, and be more profitable all on a DIY budget.






Episode 116: How To Write A Case Study For Your Business (When Your Customer Won't Go On The Record)

Case studies are excellent mid and bottom of the funnel evergreen content. Your potential customers may be ready to buy your product or service, they just need a little extra justification to pull the trigger. Seeing a case study that resonates with them can close the deal. But depending on your industry, it may be difficult to get customers to agree to do case studies. Especially if you are small and your customers are large. But never fear, a Tech Smart Boss always has a way to get the job...


Episode 115: How To Outsource Your Content Writing (And Avoid The Pitfalls)

We always talk about Content Marketing on the podcast and how it's typically going to be the best ROI for any bootstrapped business in terms of getting qualified leads. However, Content Marketing takes time, and to do it correctly takes even more time. And time is not something that a Tech Smart Boss has a lot of. So unless you just love to write, you generally have to have someone else write your content. Unless you've reached the stage where you can hire a content team, that typically...


Episode 114: How To Align Your Sales and Support Organizations

Some of your best customer and lead information flows through your support organization, but that valuable intel never reaches your sales team, to help them do their job better. Things such as feedback on competitor products, what they like and don't like about your product or service, key personnel changes in the users of your product and service and more. As a growing business, it's essential to have proper alignment of your sales and support teams, to ensure this doesn't happen. In this...


Episode 113: 5 Things To Do To Increase Your Content Dwell Time (And Your Search Engine Rankings)

One of the signals that Google uses to rank web pages is how long a person stays on that page before popping back into Google to search for the same thing. It's a metric called "Dwell Time." It's an important thing to increase on your website content, not just for Google, but to keep people on your site in general with the goal of converting them into leads. In this episode, I go over 5 things you can do to improve your dwell time, improve search engine rankings, and ultimately converting...


Episode 112: 7 Cognitive Biases That All Entrepreneurs Should Be Aware Of

As humans we all have cognitive biases. Many were developed to help us survive way back in the cave man days, but can be quite destructive for an entrepreneur. In this episode, I discuss 7 cognitive biases that I have researched and identified in myself over the past 19 years of being an entrepreneur. And I discuss the importance of counteracting your natural biases to make the right decisions for your business and in life.


Episode 111: The What and How of the 5 Whys Process (Root Cause Analysis)

Anyone with kids can appreciate the effectiveness of asking why over and over again until the response is "Because I said so" or "Because God made it that way." Well in business, it turns out asking why 5 times, leads to a great root cause analysis method. And it applies to more than just troubleshooting manufacturing issues at a Toyota robotics plant (where it originated), it can help you identify issues in your business, hone in on customer persona marketing messages, and even identify...


Episode 110: 8 Key Search Engine Optimization (SEO) Metrics to Monitor

I've been talking a lot of about content and inbound marketing and how important search engine optimization or SEO is. It's one thing to have great content, but you also have to make sure you're putting your best foot forward with the search engines, to get them to recommend your content to their user and their search queries. In Episode 108, I talked about some of the technical factors of SEO, but with any implementation plan, you do the work, and then you need to track and monitor and...


Episode 109: 6 Types of Bottom of the Funnel Content Your Business Should Have

We talk a lot about the sales funnel on the Tech Smart Boss podcast. As we said on Episode 35, your website should be a lead generating engine for your business. And part of that lead generation is to take your buyer through a journey. They start in the top of the funnel, or awareness stage. Just learning about your industry or putting names to their needs. Then they get into the middle of the funnel, or consideration stage. They know they have a itch, and are looking to scratch it. And then...


Episode 108: 14 Key Things To Do To Optimize Your Content for SEO (The Tech Smart Boss Way)

I always talk about how important it is to write great content as part of a inbound marketing strategy. You want to write content that answers questions that people are asking so that search engines like Google can send them your way. But an equally important part of the equation, is to structure your content so that you send the right signals to Google that the content is worthy of sending traffic to. That is called Search Engine Optimization or SEO. In this episode, I break down 14 key...


Episode 107: How To Determine If Live Chat or Chatbots Are Best For Your Business

Over the past 2 years I've made a complete reversal on the adoption of Chatbots. Back in Episode 49 of the podcast, I was all for Live Chat. And recently, in Episode 97, I went full blown Skynet, and sang the praises of the Chat Bot. But I never really gave a full explanation of why I went the chat bot route and I also don't want to leave the impression that everybody should go full speed into chat bots. So in this episode, I've going to go over the decision points you need to make to...


Episode 106: 5 Steps To Set Up Your Email Marketing Automation Platform (The Tech Smart Boss Way)

Over the past 2 years, I've talked on the podcast a lot about content marketing, segmentation, customer personas, email deliverability, and automation. But I've never pulled it all together into an actionable task list of how to set up an email marketing automation too to bring it all together, until this episode. I just recently switched my email marketing automation platforms, so I found it very timely to share the steps I took so that you can have an idea of how to set up your own email...


Episode 105: Why You Should Use Social Proof On Your Website (And How To Do It)

I haven't always been a fan of social proof widgets on a website, in fact, I'm a recent convert to the concept. In this episode, I discuss why I didn't like them and what changed my mind. In fact, I've come to the conclusion that they are a nice addition to your website to generate desired activities and conversions by your website visitors. This comes after testing a few good ones and sharing it on my YouTube site recently. Check out our videos on Fomo and Provesource. But there's a right...


Episode 104: 7 Tips To Be Your Best As A Remote Worker (The Tech Smart Boss Way)

Everyone these days seem to want, even demand, a work from home position. And I've talked in the past about my company, as well as many others, are 100% remote work companies. There are pros and cons to remote work, and I cover some of those in this episode, but if you are working remotely the majority of your time, there are some things you can do to do it successfully. In this episode, I cover 7 tips or best practices to be and stay productive as a remote worker. These are all things that...


Episode 103: 7 End of Year Activities You Should Be Doing In Your Business Right Now

It's hard to believe it's the end of the year already. It seems like just yesterday we were talking about planning for 2018, and now 2019 is basically about to steam roll us. More than just planning for the new year, there are a lot of key things an entrepreneur should be doing to wrap up a year. Some are routine things that we just have to prepare for, like taxes, but others are non-obvious and you may be missing a lot of opportunity if you don't take this time of the year to do. In this...


Episode 102: How To Structure Your Job Offer Letter Template (The Tech Smart Boss Way)

It's so easy when you're hiring your first (or 100th) employee just to do a quick Internet search and grab a job offer letter template and quickly hit the send button. But if you do that, you're missing a real opportunity to set the right impression for your potential hire, and in a competitive environment, you may just be losing out on the hire. There's a better way to let your personality and business culture show while ensuring you cover all the legal and information that needs to be...


Episode 101: Special 100th Episode; Listeners Ask Me Anything (Part 2)

In this episode, we continue with part 2 of your questions as part of our 100th episode, ask me anything. We wrap up 5 more questions submitted by our listeners and talk about topics that I hope will provide value to all Tech Smart Bosses. Enjoy and thanks for supporting us on our first 100 episodes (and now 101)!


Episode 100: Special 100th Episode; Listeners Ask Me Anything (Part 1)

It's hard to believe it's been 100 episodes of the Tech Smart Boss podcast. I'm just impressed I have stuck with it and had enough stuff to talk about for 100 episodes. More impressive (to me) is the feedback that I've gotten from the small community that has been built. Listeners from all over the world who have reached out to me on email, Facebook, LinkedIn, YouTube, and Twitter. And all the feedback has been really appreciated. For this episode, I decided to dedicate the 100th episode to...


Episode 99: How To Set Up A Business Continuity Plan For Your Remote Team

One common trait of Tech Smart Bosses is that tend to support remote teams. I mean who wants to pay a bunch of rent to an expensive office space these days, plus, we're always looking to hire the best team, not just the best local team. We also rely heavily on part-time, freelancers, fractional staff and without realizing it, our remote and part-time staff typically play a critical role in our business. What we don't do well is contingency planning, especially when it comes to our remote...


Episode 98: What You Need To Know About Blockchain As A Tech Smart Boss

Blockchain has been in the news a lot the past year or so, especially with the rise (and fall and rise and fall) of Bitcoin. But blockchain is much more than just cryptocurrency. More and more you hear that blockchain is the future and going to be a very disruptive force in business. The question is, the future of what? What the heck is a blockchain? So I've been casually reading, listening and learning more about blockchain over the past few months and in this episode, I give my best...


Episode 97: How To Get Started With Chatbots (The Tech Smart Boss Way)

I've been talking about chatbots for over a year, but I've never really taken them serious. Well, I've changed my mind and I'm jumping in the deep end of the pool with chatbots (I hope they are waterproof and doing this doesn't electrocute me). I still feel that chatbots are to be feared in the mid-term future, when they start to really disrupt jobs and business models (and becoming sentient and killing humans), but for small businesses today, chatbots can really be a powerful tool in your...