The Trend Report by Booje Media-logo

The Trend Report by Booje Media

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The Trend Report is brought to you by Booje Media -- digital architects, social media nuts, content obsessors, and all types of Millennials (young ones, old ones, and many in-betweenies). The Trend Report is a weekly snapshot of all things trending online -- memes, media highlights, social media news, and much more. It was originally created for our own weekly meetings, and now in podcast format for other professional digital marketing managers out there wanting to keep up with the constant progressions in our industry. Hosted by our very own in-house amateur comedienne, Danika Thibault, with guest appearances from the rest of our lovely staff. Enjoy!

The Trend Report is brought to you by Booje Media -- digital architects, social media nuts, content obsessors, and all types of Millennials (young ones, old ones, and many in-betweenies). The Trend Report is a weekly snapshot of all things trending online -- memes, media highlights, social media news, and much more. It was originally created for our own weekly meetings, and now in podcast format for other professional digital marketing managers out there wanting to keep up with the constant progressions in our industry. Hosted by our very own in-house amateur comedienne, Danika Thibault, with guest appearances from the rest of our lovely staff. Enjoy!
More Information

Location:

Canada

Description:

The Trend Report is brought to you by Booje Media -- digital architects, social media nuts, content obsessors, and all types of Millennials (young ones, old ones, and many in-betweenies). The Trend Report is a weekly snapshot of all things trending online -- memes, media highlights, social media news, and much more. It was originally created for our own weekly meetings, and now in podcast format for other professional digital marketing managers out there wanting to keep up with the constant progressions in our industry. Hosted by our very own in-house amateur comedienne, Danika Thibault, with guest appearances from the rest of our lovely staff. Enjoy!

Twitter:

@boojemedia

Language:

English

Contact:

7789875813


Episodes

25: Facebook debuts blood donation; Study app wants your data ; Billie Eilish brings music to Instagram; and Tinder updates its platform in time for Pride Month

6/24/2019
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On this week’s episode of The Trend Report, Taylor joins Danika to launch into the latest app updates and features and to discuss whether they’re for the betterment of the platforms or just strategic moves. Facebook rolls out two features – the first of which Taylor and Danika are all for. Facebook will alert users of urgent blood donation needs around them, moving forward in the medical tech space. Facebook’s Study app will now pay users to track their phone movements, which may be a little...

Duration:00:11:29

24: Facebook wants to have eyes in your home; Instagram expands IGTV formats; the explore feed will now include stories; and how brands can best navigate Pride Month

6/10/2019
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This week, Danika is joined by Taylor to dive into the latest trends and happenings, and debate whether Facebook will shortly be launching an army of robots and whether we want to watch influencers eat spaghetti. Facebook just launched its first home hardware, Facebook Portal, to provide a FaceTime-like experience as you move throughout your home. It zooms in you on, follows your movements, and potentially listens in on your every thought and desire. Our hosts aren’t too sure how to feel...

Duration:00:11:49

23: Twitter prevents the spread of fake news; the YOLO app proves that kids love drama; Instagram lets influencers make posts shoppable; and potential implications of the #youknowme movement

5/21/2019
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This week on The Trend Report, Catherine joins Danika in the studio to discuss updates to Twitter, Facebook, and Snapchat, followed by a politically-related Deep Dive that demonstrates the potential impact social media can make. Twitter launches a search tool that leads users to government websites with scientifically accurate information regarding vaccines. The goal is to block misinformation from spreading throughout the platform, similar to Facebook’s aim of preventing fake news. Danika...

Duration:00:15:03

22: Facebook Dating entices us to join with Secret Crush feature; Facebook also wants to provide us with a way to Meet New Friends; and Overcast gives us an easy way us to share our favorite pod snippets

5/6/2019
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Taylor joins Danika this week on The Trend Report to discuss all things digital, including a few new ways Facebook is trying – and potentially succeeding – to get users to join and stay active on their platform. Facebook Dating’s new feature, Secret Crush, is every preteen’s dream, allowing us to uncover who among our friends is our secret admirer. But will users opt into Facebook Dating to reveal this info? Will we ever find out who is crushing on us!? Facebook announces a new desktop app...

Duration:00:14:54

21: Twitter's acquired app Highly could help us share content; Instagram uses AI to possibly un-free the nipple; Facebook’s feed may be simplifying with stories; and a possible death to Instagram likes

4/29/2019
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This week on The Trend Report, Taylor joins Danika to discuss the latest social media trends and happenings, including Facebook and Instagram rumors that could affect the way we consume content and interact with others. Twitter acquires quote-sharing app, Highly, which could help us seem more well-read than we actually are. Taylor and Danika have opposing views on Instagram’s move to demote vaguely inappropriate content that nearly violates guidelines. Are you Team Taylor or Team Danika? The...

Duration:00:19:54

20: How much Donald Trump spent to stalk you on Facebook; 'the catch' to Snapchat's new gaming platform; and how to use non-digital connections to strengthen digital ones

4/15/2019
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This week on The Trend Report, Danika and Taylor fill you in on everything you need to know about Facebook's new Ad Transparency Archive, including what it can do for democracy and how brands can use it as a research tool to know exactly what their competitors are doing. The hosts also debate the "Why Am I Seeing Thing" feature that Facebook recently released, and what this means for both consumers and advertisers. Also new this week: Snapchat goes all in on their gaming strategy. Will this...

Duration:00:15:03

19: Geo-gifs arrive on TikTok; the EU cracks down on memes; and Facebook Messenger is finally as good as WhatsApp

4/9/2019
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Hello & welcome to another edition of The Trend Report! This week, host Danika and guest host Marielle discuss all the trending topics in social media and digital marketing, including TikTok's new geo-gif feature and how brands can best use this to connect with those Gen-Zers, and Facebook's new Messenger feature that finally helps it catch up with WhatsApp. The two also discuss the recent European Union's Article 13 that is cracking down on copyright infringement, pushing the burden of...

Duration:00:13:32

18: Twitter's unknown twin "Twtter"; Facebook's attempt (again) to appeal to younger people; New app Basement and why Kendall & Kylie may like it

3/25/2019
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Welcome back to The Trend Report! This week, Danika is joined in our studio by Susie, and the two have a lot to cover. Did you know Twitter has launched another app called Twtter? Yes, that's Twitter without the 'i'. The two discuss what they're doing on this secretive platform, and what it could e for regular Falk Twitter users down the road. Also this week, the hosts discuss yet another effort by Facebook to engage people younger than our grandparents: the gaming tab. Will this be a...

Duration:00:19:24

17: The super strange MoMo Challenge hoax; the rise of audio advertising; and Instagram's metamorphosis into Facebook

3/14/2019
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Are you more media literate than you children? You probably think so, but we're not so sure. This week on The Trend Report, hosts Danika and Catherine dissect the recent - and very creepy - MoMo Challenge hoax and what this says about our society's ability to differentiate between what's real and what's not. Do we give our kids enough credit for how they interpret what they hear or see online? And do we give ourselves too much credit for being capable guards to their media consumption? Also...

Duration:00:16:44

16: Tinder goes on Spring Break; Instagram's next commercialization tactic; and Nike killing the IGTV game

3/7/2019
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Welcome back to The Trend Report! This week, hosts Danika and Catherine dive deep into the one brand they think is going IGTV as it should be: Nike. (Of course they would do such a good job). But this may hint that IGTV isn't going anywhere anytime soon, so marketers out there: you should start thinking about how to integrate it into your brand strategies if you haven't already. Also this week, the hosts update you on some important Tinder, Instagram, and Twitter announcements. You don't...

Duration:00:15:28

15: Instagram's strategy to get users' credit cards; Twitter morphs into every other platform; and TikTok gets revenue hungry

2/26/2019
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This week on The Trend Report, host Danika is joined by gust host Catherine of Booje Media to delve into all the hot digital marketing topics of the week. The girls discuss Twitter's new camera feature that makes it seem a whole lot like SnapChat, as well as their recent announcement to expand political ad screening outside of the US and what this means for advertisers. Also new this week, TikTok, the beloved Gen Z video-based social network, launches native video ads, and Instagram...

Duration:00:16:04

14: IGTV - waiting to thrive or die?; LinkedIn gets crafty with live videos; and Esquire's shock marketing gone wrong

2/20/2019
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This week, host Danika is joined in studio by our very own Susie who gives a fresh outlook on this week's trending topics. (And if any of you can guess where Susie's accent is from, you get 1000 gold stars from us.) The ladies chat through Instagram's announcement to bring DMs to their app's web version and to incorporate IGTV into users' news feeds, stemming the more general topic of if there is a place for IGTV at all in Instagram. Let's just say that there may not be host-consensus on...

Duration:00:16:46

13: Brands get sad on Twitter; Snapchat gets happy (finally); and IG Stories are taking over the world

2/13/2019
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It is every brand's dream to go viral, but at what cost should you pursue this? When is it smart to push the envelop, and when should the restraint come into play? This week, Sunny D (yes, the beloved orange "juice") tweeted something that made you want to give it a big ol' hug. But... what? Since when does Sunny D need more positivity? And since when do we feel bad for brands? And since when is it ok for brands to capitalize on "Millennial angst" when more and more people are struggling...

Duration:00:18:10

12: @fuckjerry + the fallout from the Fyre Festival, why not to pick your nose while you decline FaceTime calls; and standard Twitter & Facebook updates!

2/5/2019
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For everyone who as watched either the Netflix or Hulu documentaries on the Fyre Festival, you may remember the media company that was assisting with all the marketing and influencer campaigns, Jerry Media. But did you know that this is the company behind the viral @fuckjerry Instagram account? This meme-amalgamating sensation is now under fire (pun intended) not only for their lack of oversight on the influencer campaign, but also for their questionable business tactics with their own...

Duration:00:16:42

11: Are you LOLing at Facebook's new LOL meme hub? We are.

1/29/2019
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Aside from Facebook's (somewhat) desperate attempt to capture the Gen Z market, they also explore a petition feature for their platform. Is this a welcome new feature, or an invitation for more scams à la crowdfunding campaigns? The old & wise millennial co-hosts also dive deep into the discussion surrounding what really captures their younger friends, the Gen Zs. How to do get their attention? Keep them interested? Convert them into users, customers, and advocates of your business? All this...

Duration:00:14:49

10: Which bold & bald influencer is hotter than Kylie Jenner?

1/22/2019
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If you don't know this answer, you've been living under a rock (an egg??) these past couple weeks. Of course we're talking about the viral & mysterious [@world_record_egg](https://www.instagram.com/world_record_egg/) that garnered more Instagram likes than Kylie Jenner with her 124 million followers. What makes a seemingly random post like this go viral? What does it say about today's digital consumer? And how can brands ride that rich & yolky wave? (Spoiler alert: if you're reading this,...

Duration:00:14:23

9: Q: How many awards shows does it take for a millennial to get cable?

1/15/2019
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A: That's mathematically unsolvable. Almost any millennial would rather track hashtags on Twitter and Instagram on their smartphones than buy an actual TV -- or worse: get cable -- to stay up to date on the red carpet and big entertainment winners of the year. That brings about the question in this week's Deep Dive: how can brands integrate themselves into the season of award shows, knowing that there is a massive slew of millennials and Gen Zs who are looking for access without the...

Duration:00:13:03

8: What Netflix's "Bird Box Challenge" tells us about fan engagement; Snapchat's Lens Challenge; Instagram's Horrific Horizontal Tap; and the Booje team's social media wishes for 2019

1/7/2019
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Welcome to 2019! It is already looking to be another year of immense and ongoing changes on all your favourite social media platforms, and the hosts dive deep into what they think these platforms should do to keep their audiences happy -- hello, Instagram shopping & goodbye privacy! And will this be the year that Snapchat gets over their slump, or fades into an abyss? Danika & Michelle also re-cap the unprecedented reach of Netflix's unintended (and very dangerous) Bird Box Challenge...

Duration:00:16:02

7: Top Six Digital Trends of 2018

12/31/2018
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As 2018 comes to a close, co-hosts Danika and Michelle countdown the top six digital trends we saw this year. Happy New Year, everyone! Thanks for listening to the inaugural year of Booje Media's Trend Report. Many more updates to come in 2019, so make sure to subscribe on your favourite podcast app. Hugs & High Fives, Team Booje

Duration:00:17:59

6: Instagram Walkie-Talkie, Facebook Search Ads and Live Video Shopping, and the Host-less Oscars

12/17/2018
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This week, co-hosts Danika and Michelle discuss if Instagram is becoming too much like Facebook (i.e. its new walkie-talkie feature) and what that means for the future of the platform: will it become uncool and obsolete if baby-boomers are the main market? Also new this week, the hosts update you on Facebook's new commercially-focused features that could really affect how people show online, including live video shopping and search ads. In this week's deep dive, the girls discuss how the...

Duration:00:18:06