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The Unified Brand - Branding Podcast

Business & Economics Podcasts

The Unified Brand, a branding podcast that touches on brand building and brand strategy to help directors, founders, owners, marketers and entrepreneurs to unlock their brand's potential so they can stand out from the competition and create impact. Discover and uncover your businesses often neglected superpower and how you can harness this and use it to create an impact in a way that delights and enriches your customers. The biggest and fastest-growing brands in the world understand branding, they make sure every brand touchpoint is unified and on-brand and is fuelled by purpose and clear brand vision. Join Chris Outlaw as he demystifies and simplifies this often misunderstood practice. Chris is also occasionally joined by expert branding guests who will give you a wider understanding of the topic.

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Location:

United Kingdom

Description:

The Unified Brand, a branding podcast that touches on brand building and brand strategy to help directors, founders, owners, marketers and entrepreneurs to unlock their brand's potential so they can stand out from the competition and create impact. Discover and uncover your businesses often neglected superpower and how you can harness this and use it to create an impact in a way that delights and enriches your customers. The biggest and fastest-growing brands in the world understand branding, they make sure every brand touchpoint is unified and on-brand and is fuelled by purpose and clear brand vision. Join Chris Outlaw as he demystifies and simplifies this often misunderstood practice. Chris is also occasionally joined by expert branding guests who will give you a wider understanding of the topic.

Language:

English

Episodes

The Role Positioning Plays in Attracting and Retaining High Quality Customers and Talent - With Andy Cunningham

3/23/2023
Today we are joined by Andy Cunningham Founder and President at Cunningham Collective, Best Selling Author of Get to Aha! and part of the first Apple Macintosh launch team alongside Steve jobs. She is a specialist in brand positioning and helping firms to position themselves to attract high-quality talent. ------------------------------------------------------------ Andy's Links Linkedin — https://www.linkedin.com/in/andreacunningham/ Website -...

Duration:00:41:11

Brand Positioning Principles - 5 Concepts to Help Position Your Brand

3/16/2023
5 Brand positioning principles to help you carve out a space in your audiences mind. Effectively positioning your brand is something that takes consideration and in this episode I look at the 5 key principles as laid out by Al and Laura Reis. From finding the right gap and narrowing your focus to effective category naming and creating a visual hammer. The brand positioning principles in this video will help you to increase memorability, differentiation and help your audience to categorise...

Duration:00:07:02

How to Make Sure a Rebrand is Successful With Jim Heininger of the Rebranding Experts

3/9/2023
Today we are joined by Jim Heininger founder of the Rebranding Experts and brand strategist with 30 years of experience working with companies like P&G, Mcdonald’s, Anheuser-Busch and others. ------------------------------------------------------------ Jim's Links Linkedin — https://www.linkedin.com/in/jimheininger/ Facebook - https://www.facebook.com/rebrandingexperts/ Twitter -...

Duration:00:51:17

How to Create a Great Tagline for Your Brand - [4 Important Steps]

3/2/2023
How to Create a Great Tagline for Your Brand 4 Important Steps Creating a great tagline for your brand is a great way to create memorability, differentiate and position your brand in the audience's mind. Great taglines like Nike's 'Just Do It', Apple's 'Think Different and BMW's 'The Ultimate Driving Machine' all use a framework and 4 important steps to develop their tagline. In this episode, I go over how to create a great tagline for your brand in 4 important...

Duration:00:08:07

The Importance of Building a Human Brand With Stephen Houraghan from Brand Master Academy

2/23/2023
Today we are joined by Steven Houraghan brand strategist, (agency owner), podcast host and founder of Brand Master Academy. In this episode, Stephen talks about the importance of building a human brand and how that can increase connection with your audience, build revving fans and grow your business. Check out Stephen's links below. ------------------------------------------------------------ Stephen's Links Brand Master Academy Course -...

Duration:00:40:08

Brand Vision Statement Examples - 5 Of the best and what makes them great

2/16/2023
5 Examples of brand vision statements and what makes them great. Creating a compelling vision for your brand no matter the size is a great way to motivate internally, add something to focus on and gives you a great marker for business development decisions. In this video I go over 5 of the best brand vision statement examples and explain why they are so good and give you some takeaways from each that you can incorporate into your...

Duration:00:13:30

The Power of Test Driven Marketing with Global Marketing Advisor Tim Parkin

2/9/2023
Today we are joined by Tim Parkin a Consultant, advisor, speaker and Global Marketing Advisor who has helped Marketing Teams Generate Over $100 Million. In this episode, Tim talks about the one thing your brand needs to skyrocket your marketing results in 2023 - Test Driven Marketing ------------------------------------------------------------ Tim's Links Website - https://www.timparkin.com Linkedin - https://www.linkedin.com/in/marketing-consultant-tim-parkin/ Twitter -...

Duration:00:42:58

5 Stages of Brand Recognition - How to create raving fans

2/2/2023
Does your brand feel invisible? Unless your brand is new on the scene, it all falls down to not having a unified brand strategy to fall back on. So, how do you fix it? Well, in today’s podcast, Chris will guide you through the FIVE stages of brand recognition. Teaching you the formula, we use to make our clients visible. Now, are you ready to build a brand your audience can’t ignore? --------------------------------------------------------------- Do Feel like your brand could use...

Duration:00:06:36

How to Create a High-performing Happy Culture With Laura Tejada from Skybounders

1/26/2023
Today we are joined by Laura Tejada co-director of sky bounders and coach of the fuel programme for Exceptional Leadership, well-being and performance, helping companies create high-performing happy cultures. OFFER FOR PODCAST LISTENERS FROM SKYBOUNDERS Fuel Ultimate Performance: https://www.canva.com/design/DAFKCnFBBts/nbBjoD_wuzKSTWGCX5c3oQ/view?utm_content=DAFKCnFBBts&utm_campaign=designshare&utm_medium=link&utm_source=publishsharelink £599 special offer - Use code...

Duration:00:46:48

Brand Storytelling Tips To Skyrocket Your Audience Engagement

1/19/2023
Brand Storytelling Tips To Skyrocket Your Audience Engagement To build an iconic, magnetic, and memorable brand you need to create an impact with your audience. You can do this through design, messaging, positioning, or personality but the brands that do this the best utilize all areas of their brand to create an amazing customer experience. There is a lot of talk about brand storytelling and most of the time people think this is purely about a literal narrative of your business which is...

Duration:00:08:27

What Your Brand Needs to do to Thrive in 2023 with Mark Drager

1/12/2023
Today we are joined by Mark Drager brand strategist and founder of Phanta Media and Host of the podcast We do hard things. In this episode, Mark talks about the things your brand needs to not just survive but thrive in 2023. ------------------------------------------------------------ Mark's Links Phanta Media - https://www.phanta.com/mark-drager-host-mc-brand-strategist Linkedin - https://www.linkedin.com/in/markdrager/ Instagram - https://www.instagram.com/mark.drager/ YouTube -...

Duration:01:10:28

Build an Effective Brand Communication Strategy [4 Crucial Principles]

12/15/2022
You have the perfect logo and a brand visual identity that pops… so why are you struggling to grow your brand? Well, it could be that you have neglected one or more of these four c's in your brand's strategy: 1. Consistency - Making sure the brand experience is consistent for your audience. If it isn't, you run the risk of confusing them, destroying the trust you've built up. 2. Consideration – You want to consider everything you do as a brand. Whether it’s a new initiative, piece of...

Duration:00:05:07

How to Create a Relationship with Your Audience that Build Your Brand with Gabriella Beyer-King

12/8/2022
Today we are joined by Gabriella Beyer King founder of BK Links helping small businesses to leverage business development, lead generation and sales follow-ups to grow their business. ------------------------------------------------------------ Gabriella's Links Linkedin - www.linkedin.com/in/gabriella-beyer-king-marketing-business-consultant --------------------------------------------------------------- Do Feel like your brand could use improving but not sure where to start? Or are...

Duration:00:35:19

Brand Positioning Examples - Define Your Brand Enemy [Pick a Fight With Your Brand]

12/1/2022
Brand Positioning Examples - Define Your Brand Enemy FREE Brand Alignment Report Find out what is holding your brand back from growing, being the best it can be, and standing out from the competition - https://bit.ly/2VksUSj Ask yourself… why would your audience care about your brand, if you don’t know what you’re fighting for? Conflict is key to telling a captivating story, no matter what form that story takes. So, if you want to draw your audience in, here are 4 ways to use an enemy in...

Duration:00:06:19

How to Create a Brand That Doesn't Suck and Find Your Unique Brand Spark with Ernie Harker (Repost)

11/24/2022
Is your brand getting KO'd by the competition? Want to learn how to create a knockout personality and annihilate your competition Well get ready to start taking notes. Joining Chris Outlaw in today's episode is the hyper-creative branding expert, Ernie Harker. Consultant at Ernburn, keynote speaker and author of the book “Your Brand Sucks”. Ernie will give you the low-down on why most companies get branding wrong. He’s also revealing the secrets he uses to help dozens of brands, including...

Duration:00:59:46

Brand Alignment Strategy - [ Unify Your Brand across 4 Important brand layers]

11/17/2022
Brand Alignment Strategy - How to unify your brand across 4 important brand layers When you’re inconsistent as a brand, it makes it harder for your audience to remember or even like you. Psychologically speaking, consistency is essential to help your audience habituate to your brand. In this video I go over your brand's layers core, strategy, personality, visual identity, messaging and how you can build upon these to develop your businesses branding. --------------------------- Do Feel...

Duration:00:05:44

Building Trusted Authentic Brands With Phillip Holmes Nonprofit Marketing Consultant (Repost)

11/10/2022
One of the most important elements to building a successful brand today is through building trust in your audience. In today’s episode we are joined by Phillip Holmes higher education VP and Nonprofit marketing consultant and he explains the importance of trust, authenticity and staying aligned on your mission when developing your brand. If you are interested in finding out more about Phillip see links below. Phillip Holmes - Linkedin Phillip Holmes - Instagram Phillip Holmes -...

Duration:00:37:52

Brand Purpose Strategy - How to make your brand more human

11/3/2022
With so much choice, that human value will separate your brand from the competition. Instilling it in your brand's DNA will help your audience and staff express their ideal selves. It also creates a sense of trust and familiarity, which is the foundation of any relationship. Here are 5 iconic brands that express their humanity… Eliciting Joy Disney | “The Happiest Place on Earth” A brand that transcends generations. Can you think of a brand that creates such pure happiness, wonder and...

Duration:00:06:54

How to Create Brand Names That Stick With Alexandra Watkins

10/27/2022
How to Create Brand Names That Stick With Alexandra Watkins In today's episode, we are joined by Alexandra Watkins founder, Chief Innovation Officer and brand name badass of Eat My Words a wildly creative boutique naming firm known for creating names that generate buzz and revenue. Alexandra is also the author of the top 10 marketing book (‘and one of my favourites’) ’HELLO MY NAME IS AWESOME, How to Create Brand Names that...

Duration:00:39:12

How to Supercharge Your Brand Awareness Strategy - [4 tips to building a memorable Brand]

10/20/2022
Brand awareness strategy to supercharge your brand development and build a memorable brand. The truth about brand awareness is that it’s all about habituation. The truth is that day-to-day life can be exhausting. The human brain uses 20-25% of the body’s energy alone. So the less effort your audience has to spend trying to remember your brand, the more relaxed they’ll be. That state of relaxation? It’s a happy place, both for your brand and your audience. Cognitive ease is the...

Duration:00:05:33

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