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The WHY MARKETING Podcast

Business & Economics Podcasts

The WHY MARKETING Podcast (TWMP) is a marketing focused show hosted by Rusty Pepper and Peter Horst. Now in its 4th Season, TWMP is a must listen podcast for CMO's, marketers, salespeople, or any business professional who is interested in career growth, leadership, and learning new marketing strategies from some of the most inspirational and successful marketing leaders.

The WHY MARKETING Podcast (TWMP) is a marketing focused show hosted by Rusty Pepper and Peter Horst. Now in its 4th Season, TWMP is a must listen podcast for CMO's, marketers, salespeople, or any business professional who is interested in career growth, leadership, and learning new marketing strategies from some of the most inspirational and successful marketing leaders.

Location:

United States

Description:

The WHY MARKETING Podcast (TWMP) is a marketing focused show hosted by Rusty Pepper and Peter Horst. Now in its 4th Season, TWMP is a must listen podcast for CMO's, marketers, salespeople, or any business professional who is interested in career growth, leadership, and learning new marketing strategies from some of the most inspirational and successful marketing leaders.

Language:

English


Episodes

Stephanie Stuckey | Remix of an Iconic Brand

9/29/2021
This week we're bringing back an episode from earlier this year with Stephanie Stuckey the CEO of Stuckey's the iconic roadside oasis with those delicious pecan snacks! However, the real value in talking with Stephanie is how authentic, genuine, and passionate she is about reviving the Stuckey's brand and honoring her family's legacy. Hope you enjoy it!

Duration:00:44:42

Latané Conant (6sense) | Riding the Perfect Wave

9/16/2021
This week on TWMP we talk with Latané Conant the CMO of 6sense and author of the bestselling book, No Forms. No Spam. No Cold Calls. She’s passionate about empowering marketing leaders to confidently lead their teams, company, and industry into the future. Latané is laser-focused on leveraging technology and data to build marketing programs that result in deals, not just leads. She’s known across the industry for her creativity, competitiveness, and boundless...

Duration:00:39:39

Josh Cole (TITLE Boxing Club) | Connecting the Dots

9/1/2021
In this first episode of Season 5 of TWMP we sat down with Josh Cole the Chief Marketing & Digital Officer at TITLE Boxing Club. Josh is a versatile marketing leader with over 20 years of experience successfully identifying new opportunities for business growth and scaling team capabilities to capitalize on them. He has deep experience building high-performing, insights-based marketing teams, having established the digital marketing team for Universal Studios Hollywood and then greatly...

Duration:00:40:31

Chris Walker (Refine Labs) | Challenging the Status Quo

6/9/2021
This week Chris Walker the CEO of Refine Labs joins us to talk about his career journey and how he's been able to innovate as a marketer to challenge the status quo in B2B marketing. Key Take-a-ways from this episode: If you aren't already following Chris on LinkedIn or his State of Demand Gen Podcast, do it today... trust us, you'll be really glad you did! To leave us feedback or guest suggestions, please reach out to Rusty Pepper on LinkedIn at...

Duration:00:40:11

Lori Marcus | Exploring Career 3.0

5/26/2021
On this episode we sit down with Lori Marcus for an inspiring marketing conversation about the chapters of her career, especially Chapter 3 which includes Corporate Board Service, Executive Coaching, and Writing a Book with her 'band of sisters'. Key Take-a-ways from this episode: Thank you for listening, so please make sure to follow and subscribe to get the latest episodes and news from The WHY MARKETING Podcast... you'll be glad you did! To leave us feedback or guest suggestions, you...

Duration:00:48:02

Alexis Kirkland (Treasury Wine Estates) | Transforming Brand & Customer Engagement

5/11/2021
Alexis Kirkland is Vice President of Marketing Activation and Enablement at Treasury Wine Estates and has over 15 years of experience in the beverage alcohol industry. She has worked across major suppliers such as Constellation Brands and Gallo Winery, along with short stints in Finance (Goldman Sachs), Consulting (The Advisory Board Company), and Political Advertising (SRCP Media). Kirkland received her BA in Government and Art History from Bowdoin College and her MBA from American...

Duration:00:42:14

Rod Davis (USA Football) | For The Love of the Game

4/28/2021
Rod Davis is the Managing Director, Sales & Marketing for USA Football, where he is responsible for managing the commercial side of the operation including, events, product & brand marketing, grants, and certifications. Rod holds a B.S. in Marketing from Ball State University USA Football is the national governing body of the sport and a member of the U.S. Olympic Committee. They assist youth, middle school and high school football programs across the country and work with leaders in...

Duration:00:39:42

Doug Zarkin (Pearle Vision) | The Northstar of Marketing

4/13/2021
In this episode, Doug Zarkin the CMO of Pearle Vision sits down for a fantastic conversation about the current state of marketing and where he 'sees' it heading in a post pandemic world. So get ready to learn about... Thank you for listening, so please make sure to follow and subscribe to get the latest episodes and news from The WHY MARKETING Podcast... you'll be glad you did! To leave us feedback or guest suggestions, you can reach out to Rusty Pepper on LinkedIn at...

Duration:00:38:22

Larisa Walega (Ziebart) | Insight Driven Marketing

3/31/2021
Larisa Walega is the VP of Marketing of Ziebart International Corporation, where she is responsible for brand management and marketing strategic development, as well as implementation of all franchise development and consumer marketing initiatives designed to drive growth through the franchise network. Larisa leads an integrated in-house marketing team that provides leadership and support across the entire Ziebart customer journey. Larisa holds a Bachelor’s degree from Adrian College, is a...

Duration:00:35:34

Matt Pechman (Gambrinus) | Breaking Thru the Noise

3/17/2021
Matt Pechman is the CMO of The Gambrinus Company a family-owned company located in San Antonio, Texas best known for selling and marketing Shiner Beers, all of which are brewed at the Spoetzl Brewery in Shiner, Texas. Gambrinus also sells and markets beers from the Trumer Brewery in Berkeley, California. So here are some of the key insights that we discussed in this episode... CONNECT IG:FB:Twitter:

Duration:00:35:21

Joe Hodas (Wana Brands) | State of the Cannabis Industry

3/3/2021
In this episode of The WHY MARKETING Podcast we catch up with Joe Hodas, the CMO of Wana Brands, the #1 Infused Products company in North America about how the new administration will effect the cannabis industry and what it means for the industry as a whole. LEARN MORE & CONNECT: Joe Hodas LinkedInWana Brands www.WanaBrands.com LinkedInFacebookInstagram

Duration:00:32:24

Stephanie Stuckey (Stuckey's) | The Great American RoadTrip

2/24/2021
Stephanie Stuckey is on one heck of a roadtrip as the CEO of Stuckey's Corporation, the iconic roadside oasis famous for its pecan log rolls. The Company was founded by Stephanie’s grandfather, W.S. Stuckey, Sr. as a pecan stand in Eastman, Georgia in 1937 and grew into over 350 stores by the 1970’s. The company was sold in 1964 but is now back in family hands and poised for a comeback. Billy Stuckey, son of the founder and former U.S. Congressman, reacquired Stuckey’s in 1985. Stephanie...

Duration:00:46:41

Dan Pincus (MetLife) | Delivering Value Thru Sponsorships

2/10/2021
Dan Pincus is the AVP of Sponsorships and Promotions for MetLife. Founded in 1868, MetLife is one of the largest global providers of insurance, annuities, and employee benefit programs, with 90 million customers in over 60 countries. Since September 2011, Dan has been accountable for leading global partnership marketing and the team responsible for activating promotions to create energy and enthusiasm for the MetLife brand. In his position, Dan manages several of MetLife’s most important...

Duration:00:30:12

Chris Panebianco (BHG) | Going Bigger

2/3/2021
Chris Panebianco is the Chief Marketing Officer for Bankers Healthcare Group (BHG), a financial solutions provider to healthcare and other professionals in the U.S. Since 2001, BHG has provided more than $6 billion in financial solutions to thousands of satisfied customers nationwide. Growing up the son of a potato farmer, Chris got his hands dirty from a young age, learning the necessity of grit, integrity, and tenacity. Today, as Chief Marketing Officer at Bankers Healthcare (BHG), Chris...

Duration:00:30:34

David Reid (NOV) | Building & Developing Leaders

1/27/2021
David Reid is the Chief Technology Officer and Chief Marketing Officer for NOV, a global leader in the design, manufacturing, and sale of equipment and components used in oil and gas drilling and production operations, and the provision of oilfield services to the oil and gas industry. David’s life and career has focused on the development of people, business, technology and culture. He has been a pioneer and champion of strategic growth in technology, business models, machine design, and...

Duration:00:30:59

Erin Griffin (Riddell) | The Game Changer

1/13/2021
Erin Griffin is the VP of Marketing & Communications for Riddell Sports Group (Riddell), a premier designer and developer of football helmets, protective sports equipment, head impact monitoring technologies, apparel and related accessories. Erin has been with Riddell for 8 years and is a member of Riddell's executive leadership team, and is also Vice President of Corporate Communications for Riddell's parent company, BRG Sports. In this discussion, Erin talks about the impact of COVID-19...

Duration:00:43:27

Joe Hodas (Wana Brands) | High On Success

4/29/2020
On this episode of The WHY MARKETING Podcast, we chat with Joe Hodas the Chief Marketing Officer at Wana Brands where he is responsible for generating revenue by creating innovative and refined marketing campaigns for the organization while helping to grow Wana’s brand, market share, and customer loyalty. As an early professional marketer in the cannabis industry, Hodas drove the marketing strategy for Dixie Elixirs as its first CMO, helping build it into one of the most recognized national...

Duration:00:30:20

Michelle Edgar (Epic Records) | Following the Music

4/15/2020
On this episode of The WHY MARKETING Podcast we sit down with Michelle Edgar, the VP of Brand Marketing at Epic Records to talk about how her career journey came full circle after she decided to follow the music. We also spend time exploring her passion projects working with The XX Project & Music Unites, and how the music industry has been impacted by the Coronavirus Pandemic. So enjoy the show! Learn More: As an executive in the entertainment business for over a decade, Michelle's...

Duration:00:27:16

Sona Bajaria (Pernod Ricard USA) | Changing Brand Perceptions

3/25/2020
On this episode of the why marketing podcast, John and I are talking brand re-positioning with Sona Bajaria the Vice President of Marketing for Pernod Ricard USA. Sona Bajaria has held the position of Vice President of Marketing for The Glenlivet & High End Irish Whiskies at Pernod Ricard USA since September 2016. Most recently, Sona has been spearheading a powerful new brand re-positioning for The Glenlivet single malt whisky that aims to challenge assumptions and values that are no longer...

Duration:00:30:37

Raegan Moya-Jones | From Babies to Moonshine

3/17/2020
On this episode of The WHY MARKETING Podcast, John and I have the pleasure of sitting down and having a candid conversation with Raegan Moya-Jones, about her career journey and how it’s taken her from babies to moonshine. And, if that’s not enough, she even shares with us what she looks like when she dances! More about Raegan Moya-Jones from her website, www.RaeganMoyaJones.com: Co-Founder of Saint Luna, Founder aden + anais, Entrepreneur, Philanthropist, Public Speaker and Mother In...

Duration:00:48:15