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The WHY MARKETING Podcast

Business & Economics Podcasts

The WHY MARKETING Podcast (TWMP) is a marketing focused show hosted by Rusty Pepper and John Behling. Now in its 4th Season, TWMP is a must listen podcast for CMO's, marketers, salespeople, or any business professional who is interested in career growth, leadership, and learning new marketing strategies from some of the most inspirational and successful marketing leaders.

The WHY MARKETING Podcast (TWMP) is a marketing focused show hosted by Rusty Pepper and John Behling. Now in its 4th Season, TWMP is a must listen podcast for CMO's, marketers, salespeople, or any business professional who is interested in career growth, leadership, and learning new marketing strategies from some of the most inspirational and successful marketing leaders.

Location:

United States

Description:

The WHY MARKETING Podcast (TWMP) is a marketing focused show hosted by Rusty Pepper and John Behling. Now in its 4th Season, TWMP is a must listen podcast for CMO's, marketers, salespeople, or any business professional who is interested in career growth, leadership, and learning new marketing strategies from some of the most inspirational and successful marketing leaders.

Language:

English


Episodes

Stephanie Stuckey (Stuckey's) | The Great American RoadTrip

2/24/2021
Stephanie Stuckey is on one heck of a roadtrip as the CEO of Stuckey's Corporation, the iconic roadside oasis famous for its pecan log rolls. The Company was founded by Stephanie’s grandfather, W.S. Stuckey, Sr. as a pecan stand in Eastman, Georgia in 1937 and grew into over 350 stores by the 1970’s. The company was sold in 1964 but is now back in family hands and poised for a comeback. Billy Stuckey, son of the founder and former U.S. Congressman, reacquired Stuckey’s in 1985. Stephanie...

Duration:00:46:41

Dan Pincus (MetLife) | Delivering Value Thru Sponsorships

2/10/2021
Dan Pincus is the AVP of Sponsorships and Promotions for MetLife. Founded in 1868, MetLife is one of the largest global providers of insurance, annuities, and employee benefit programs, with 90 million customers in over 60 countries. Since September 2011, Dan has been accountable for leading global partnership marketing and the team responsible for activating promotions to create energy and enthusiasm for the MetLife brand. In his position, Dan manages several of MetLife’s most important...

Duration:00:30:12

Chris Panebianco (BHG) | Going Bigger

2/3/2021
Chris Panebianco is the Chief Marketing Officer for Bankers Healthcare Group (BHG), a financial solutions provider to healthcare and other professionals in the U.S. Since 2001, BHG has provided more than $6 billion in financial solutions to thousands of satisfied customers nationwide. Growing up the son of a potato farmer, Chris got his hands dirty from a young age, learning the necessity of grit, integrity, and tenacity. Today, as Chief Marketing Officer at Bankers Healthcare (BHG), Chris...

Duration:00:30:34

David Reid (NOV) | Building & Developing Leaders

1/27/2021
David Reid is the Chief Technology Officer and Chief Marketing Officer for NOV, a global leader in the design, manufacturing, and sale of equipment and components used in oil and gas drilling and production operations, and the provision of oilfield services to the oil and gas industry. David’s life and career has focused on the development of people, business, technology and culture. He has been a pioneer and champion of strategic growth in technology, business models, machine design, and...

Duration:00:30:59

Erin Griffin (Riddell) | The Game Changer

1/13/2021
Erin Griffin is the VP of Marketing & Communications for Riddell Sports Group (Riddell), a premier designer and developer of football helmets, protective sports equipment, head impact monitoring technologies, apparel and related accessories. Erin has been with Riddell for 8 years and is a member of Riddell's executive leadership team, and is also Vice President of Corporate Communications for Riddell's parent company, BRG Sports. In this discussion, Erin talks about the impact of COVID-19...

Duration:00:43:27

Joe Hodas (Wana Brands) | High On Success

4/29/2020
On this episode of The WHY MARKETING Podcast, we chat with Joe Hodas the Chief Marketing Officer at Wana Brands where he is responsible for generating revenue by creating innovative and refined marketing campaigns for the organization while helping to grow Wana’s brand, market share, and customer loyalty. As an early professional marketer in the cannabis industry, Hodas drove the marketing strategy for Dixie Elixirs as its first CMO, helping build it into one of the most recognized national...

Duration:00:30:20

Michelle Edgar (Epic Records) | Following the Music

4/15/2020
On this episode of The WHY MARKETING Podcast we sit down with Michelle Edgar, the VP of Brand Marketing at Epic Records to talk about how her career journey came full circle after she decided to follow the music. We also spend time exploring her passion projects working with The XX Project & Music Unites, and how the music industry has been impacted by the Coronavirus Pandemic. So enjoy the show! Learn More: As an executive in the entertainment business for over a decade, Michelle's...

Duration:00:27:16

Sona Bajaria (Pernod Ricard USA) | Changing Brand Perceptions

3/25/2020
On this episode of the why marketing podcast, John and I are talking brand re-positioning with Sona Bajaria the Vice President of Marketing for Pernod Ricard USA. Sona Bajaria has held the position of Vice President of Marketing for The Glenlivet & High End Irish Whiskies at Pernod Ricard USA since September 2016. Most recently, Sona has been spearheading a powerful new brand re-positioning for The Glenlivet single malt whisky that aims to challenge assumptions and values that are no longer...

Duration:00:30:37

Raegan Moya-Jones | From Babies to Moonshine

3/17/2020
On this episode of The WHY MARKETING Podcast, John and I have the pleasure of sitting down and having a candid conversation with Raegan Moya-Jones, about her career journey and how it’s taken her from babies to moonshine. And, if that’s not enough, she even shares with us what she looks like when she dances! More about Raegan Moya-Jones from her website, www.RaeganMoyaJones.com: Co-Founder of Saint Luna, Founder aden + anais, Entrepreneur, Philanthropist, Public Speaker and Mother In...

Duration:00:48:15

Peter Isaacson (Demandbase) | Account Based Marketing (ABM)

3/11/2020
On this weeks episode of The WHY MARKETING Podcast, we sit down with Peter Isaacson the Chief Marketing Officer of Demandbase about his career and how companies are leveraging Account Based Marketing (ABM) to grow and scale their businesses. Peter is a proven business leader with over 25 years of marketing experience in job responsibilities ranging from branding and advertising to corporate communications and product marketing. This includes deep experience in both B2C and B2B marketing and...

Duration:00:33:21

Taryn Olsen (Mezcal el Silencio) | Brand Building Thru Experiences

3/4/2020
On this episode of The WHY MARKETING Podcast, I’m back to hosting the show solo while John is traveling. And, that's too bad for him because our guest this week is Taryn Olson, the VP of Marketing for Mezcal el Silencio, one of the Top Rated Mezcal brands in the U.S.! During our time together, Taryn shared how her background in experiential marketing helped her land her current role at Mezcal el Silencio and how her marketing team continues to push the envelope when it comes to creating...

Duration:00:41:32

Kim Kaupe (Superfan Company) | An Accidental Entrepreneur

2/10/2020
Kim Kaupe is the co-founder and CEO of The Superfan Company, a fan engagement agency focused on creating one-of-a-kind products, programs and strategies for entertainers, brands, and celebrities. Since starting the company, previously called ZinePak, in January 2011 with co-founder Brittany Hodak, her all female team has collaborated with A-list properties such as Katy Perry, The New York Mets, KISS, Shawn Mendes, ACE Comic Con, Miller Coors, and Paul McCartney. Kim has been named to Forbes...

Duration:01:02:38

Melanie Marcus (Surescripts) | Relationship Marketing

12/24/2019
In our final episode this season, we sit down with Melanie Marcus the CMO of Surescripts to talk about relationship marketing and selling in a B2B environment and how it can set your business up for longterm success! https://www.linkedin.com/in/melanie-marcus-9933399/ https://surescripts.com/

Duration:00:44:10

Bryan Chaney (Indeed) | The Art of Employer Branding

12/17/2019
How well does your business engage with its employees to create a culture that's special and unique? Well in today's competitive labor market, attracting and retaining top talent must be a major priority and one of the best companies doing it today, also happens to be the world's largest recruiting company... Indeed! So, on this weeks episode of The WHY MARKETING Podcast we're talking with Bryan Chaney, Indeed's Head of Global Employer Brand and Talent Attraction about how they've been able...

Duration:00:50:43

Jerome Hiquet (Formula E) | The Future of Sports

12/10/2019
On this episode of The WHY MARKETING Podcast we sit down with Jerome Hiquet the CMO of Formula E, the all-electric street racing series that's also the fastest growing sport on the planet! Jerome shares his insight on how they've been able to accomplish so much success in such a short period of time by engaging with fans and giving them a role in determining the outcome of each race thru innovative gamification concepts like FANBOOST and ATTACK MODE... the future of sports has arrived and...

Duration:00:42:30

Dave Reiseman (Gold's Gym) | The Mecca of Marketing Innovation

12/3/2019
On this episode of The WHY MARKETING Podcast, we chat with Dave Reiseman the CMO of Gold's Gym about his career journey and how coming up thru the communications channel has helped him become a better marketer and protector of the Gold's Gym brand! We also talked about the importance of empowering your frontline staff to meet the needs of your customers, how brands can evolve while staying true to their authentic roots, and how they are pushing the envelope to meet the needs of their...

Duration:00:58:48

Don Clark (Redline Athletics) | The Power of Partnership

11/26/2019
In this episode of The WHY MARKETING Podcast, we are fortunate to sit down with Don Clark the CMO of Redline Athletics. During our time together we talk about the major influences that impacted his career the most whether it was playing football at the United States Air Force Academy or developing iconic partnerships for USAA, and how these experiences have made him a better overall marketer and CMO. Podcast...

Duration:00:41:58

Scott Griffiths (Farmers Insurance) | The Numbers Behind Marketing

11/19/2019
This week on THE WHY MARKETING Podcast we’re talking finance, but not in a boring way because my guest is Scott Griffiths, the CFO of Marketing at Insurance Heavyweight, Farmers Insurance. During our time together, Scott shared his insight on all the great things that can happen when marketing and finance forge close and collaborative working relationships that are focused on a shared vision! Relevant Podcast Links: https://www.linkedin.com/in/scottgriffiths1/ https://www.farmers.com/

Duration:00:31:24

Michael McIntyre (MOCEAN) | The Converging of Traditional Advertising & Entertainment

11/12/2019
Brands today are becoming increasingly more entertaining in the way they advertise their products and that's no coincidence, according to Michael McIntyre who is my guest this week. Michael is the Founder and President of MOCEAN, a full-service marketing agency that has created countless award-winning campaigns for global entertainment brands. During our time together, we discuss why the convergence between traditional advertising and the world of entertainment is happening and why it's a...

Duration:00:38:57

Thomas Barta (Author) | The Making of an Effective & Successful Marketing Leader

11/5/2019
On this episode of The WHY MARKETING Podcast we explore the traits that make effective and successful marketing leaders with Thomas Barta, a renowned marketing expert, speaker, and co-author of the business book, The 12 Powers of a Marketing Leader - The Leadership book from the world's largest study on CMO success. His marketing career spans over 20-years with companies like Kimberly-Clark and McKinsey where he was a Partner. He was also Dean of McKinsey's Global Leadership Program where...

Duration:00:25:13