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LUYC 087: Saying “Yes!” to Success with Tiffany Han

What’s up, everybody! I am joined today by Tiffany Han, founder of Say Yes Creative. Tiffany is a writer, teacher, and coach who believes that progress and success are made when we stop waiting for things to be perfect. Her course, Raise Your Hand Say Yes, is designed for smart, driven women who are tired of over-extending themselves in a life dictated by others. She’s here to chat about her journey, her program, and how she says yes to success. We find success by saying yes to the things...


LUYC 086: Helping Freelancers Feast with Jason Resnick

Hello everybody! Joining me today is Jason Resnick – web developer, business coach and email marketing specialist. He is here with us to share his journey and his online course (Feast). Feast is a roadmap and a community for freelancers to niche down, specialize their business and build recurring revenue. If you keep the WHY in mind, all your decisions that you make on a daily basis will get you there. Episode Quotes "There is tomorrow. If you fail today, pick yourself up, learn from it."...


LUYC 085: Why You Need to Do Customer Discovery with Katelyn Bourgoin

Hello everybody! Joining me today is Katelyn Bourgoin – growth strategist and consultant. She is here to share her journey and the story behind her Customer Discovery Training course. Customer discovery is figuring out if people want what you're building before building it. Her course helps content creators know their ideal customers and what to build to accelerate their growth. Enjoy! If you try to market to everyone, you're going to end up marketing to no one. Episode Quotes "Marketing is...


LUYC 084: Dorie Clark on How to Create Content Quickly

What’s up everyone! Today, I am joined by Dorie Clark, marketing strategy consultant, author and course creator. Dorie and I chat about her business journey, her course (Rapid Content Creation Masterclass) and strategies for content creation. Enjoy! You don’t have to blog. What’s necessary is a consistent way that you’re committed in sharing your ideas. Content creation has always been the very big challenge for course creators. Dorie shares three key points where people get stuck: time...


LUYC 083: Social Media for Course Creators with Andrea Jones

Hello everybody! Joining us today is Andrea Jones. Andrea is a social media strategist and course creator. Being a social media enthusiast, she understood the power of social media in adding value to businesses. Her course Savvy Social School helps online course creators and entrepreneurs master different social media platforms, generate leads, build an audience and more. Social media allows entrepreneurs to connect with people on an individual level. Episode Quotes "As entrepreneurs we have...


LUYC 082: Michael Knouse on How to Catalyze Your Business Growth

What’s up everyone! Today my guest is Michael Knouse, a business coach and strategist. Having personally experienced the impact of coaching, Michael transitioned from a corporate career into becoming a business coach for visionary business builders. His program Growth Catalyst helps service entrepreneurs grow their business through mentorship and various coaching strategies. Listen as Michael shares his journey as a business coach, and how he structured Growth Catalyst to give his clients...


LUYC 081: A Conversation with One of My Students, Ryan Clover-Owens

Hello everybody! Joining us today is Ryan Clover-Owens – librarian, web designer and course creator. Ryan is a student in my new group program, Finish Your Damn Course. This episode was super fun to create. Ryan and I chat about his online course vision, the mental roadblocks he encountered, and his results from the program. Education is the best way to get attention, to grow an audience, to make an impact. Episode Quotes "Online courses is what propels me into my own learning and it has...


LUYC 080: Xayli Barclay on How to Get Started with Video and YouTube

What’s up everyone! Today, I am joined by Xayli Barclay, video content strategist and course creator. Xayli discovered the power of video through her work as clothing designer and beauty blogger. After getting many questions about creating videos, she pivoted to make video strategy her focus. In this episode you’ll learn about her journey, her course and her tips on creating awesome videos. If you’re thinking about getting started with video or want to know how to run a YouTube channel, this...


LUYC 079: The Future of Education with Chris Do

Hey, hey! Joining us on the show today is Chris Do, an Emmy award-winning director, designer and educator. Chris is also the CEO of Blind, a design consultancy in Los Angeles. In this episode, Chris and I talk about The Futur, his online education platform for designers. We also get into a pretty intense discussion about democratizing education. Enjoy! I want to make a difference on this planet. I'm on a mission to educate the world. Episode Quotes "Education, like healthcare, should be a...


LUYC 078: Vulnerability is Badass...with Conni Biesalski

Hello everyone! Today I am joined by Conni Biesalski. Conni is a photographer, digital filmmaker, entrepreneur and marketing mentor. Her course The Art of Vulnerability helps students connect with themselves and other people on a deeper level, develop personal growth, and overcome their struggles and fears. When it comes to vulnerability I think it's about taking very small steps. Episode Quotes "We think vulnerability in sharing our personal challenges is a weakness." "The biggest surprise...


LUYC 077: Bye 2018, Hello 2019!

Hey everybody, welcome to the very first episode of 2019! In this episode, I’ll share the highlights of 2018, including the challenges, wins, and lessons learned. This is a follow-up from my Annual Review on the blog, which you can read at And, of course, we’ll talk about the awesome things coming up in 2019! Episode Quotes "If you are going through challenges, I just want you to be encouraged that it's real life." "Self paced courses are great but I...


LUYC 076: [From the Vault] Podcasting for Course Creators with Daniel J. Lewis

(Sometimes you get lucky and find a podcast episode you thought you lost. This is an episode from 2017, when the show was still called The Zen Course Show. Enjoy!) What’s up everyone! Joining me today on the show is Daniel Lewis. He is an educator, podcast advocate and award-winning podcaster. He’s also the creator of The Audacity to Podcast course. In this episode, Daniel shares how podcasting benefits course creators and how to implement SEO in podcasts. I believe podcasting is the best...


LUYC 075: Alex Hillman on Trust, Community, and 30x500

Hey everybody! We have Alex Hillman on the show today. Alex is the founder of Indy Hall, a coworking community in Philadelphia; he’s also the co-founder of, along with Amy Hoy. In this episode, Alex and I discuss the essence of trust in relationship building and community building, the story behind 30x500 (he and Amy’s flagship course), and how to identify and close the gap between what is obvious to you and what is obvious to your students. There’s always going to be a...


LUYC 074: The Power of Email Marketing with Nathan Barry of ConvertKit

What’s up everybody! Joining us in this episode is Nathan Barry, the founder/CEO of ConvertKit, an email marketing company for creators. You might expect that Nathan is a huge proponent of using email to connect, grow, and sell. What you may not know is that BEFORE ConvertKit, he was using email as the main channel to grow his blog. In this episode, Nathan shares his story and how to use email courses to connect with your audience and sell products. I realized the most successful marketing...


LUYC 073: Your Journey is Your Journey...with Justin Jackson

Welcome everyone! Joining us on the show today is the fabulous Justin Jackson, founder of MegaMaker, and the creator of the course, Marketing for Developers. In this episode, Justin and I chat about the importance of interaction with learners in online courses, the challenge of low completion rates of online courses, and how developers can implement strategies that push learners to be interested and complete the course. Oh, and we talked so much that we ran out of time. This is...


LUYC 072: Marcus Blankenship on Teaching Leadership

Hello everybody! Marcus Blankenship joins us on the show today. Marcus helps coders become solid leaders and build high-performing teams; he’s also the author of Habits that Ruin Your Technical Team. We’re going to talk about his new course, Software Leader Seminar, and his insights on how to be an effective Tech Leader. When you are leading experts: get out of the way and empower your team to make decisions Episode Quotes "It's about creating a team and an environment that's safe enough...


LUYC 071: How to Productize and Scale with Brian Casel

Welcome to another episode of Level Up Your Course! Really excited about today’s guest, Brian Casel. Brian is the founder of Productize and Scale and Audience Ops. He’s a master at productizing services. In this episode, we chat about how to leverage the Productized Service model. He also guides us through his course, Productize and Scale, and how he’s built a thriving community. Let’s go! Use customer feedback as your direction Episode Quotes "I usually start with a very big outline to get...


LUYC 070: Drop Ship Lifestyle with Anton Kraly

Welcome everybody! Joining us today is Anton Kraly, the founder and CEO of Drop Ship Lifestyle. Anton helps people learn how to start a successful drop shipping business. Today, he’s here to share his eCommerce journey, the challenges he has faced starting out and how he has helped over 10,000 students to implement drop shipping profitably. The first thing I thought about if someone wants to learn from me is what do they want to get out of this? Episode Quotes "Always trust your intuition or...


LUYC 069: Creating Community with Membership Sites w/ Travis Northcutt

Hey everyone! Today, I’m chatting with Travis Northcutt. Travis is a membership site consultant, co-founder of MemberUp and Member Score. Community is very important in a membership site. In this episode, Travis shares practical steps on how to effectively build the community, how to reduce churn and increase membership engagement. Come for the content, stay for the community. Episode Quotes "You just keep on keeping on. It doesn't come overnight." "One of the strengths of a membership site...


LUYC 068: Finding a Niche by Accident w/ Aaron Hultquist of Massage Exam Academy

Welcome to Level Up Your Course! Today’s guest is Aaron Hultquist. Aaron and his wife Ivy are the founders of Massage Exam Academy. Aaron works on the technical side while Ivy creates the course curriculum. In today’s episode, Aaron shares how he and Ivy found a business model by accident and used just-in-time learning to build Massage Exam Academy. We also discuss the emotional rollercoaster of entrepreneurship. Enjoy! Our site is a tool; it's not a magic wand...If you buy it and don’t use...