Objectives and Key Results (OKR) is a popular leadership process for setting, communicating and monitoring quarterly goals and results in organizations. The OKR framework consist of two key outcomes – Objectives and key results - this is what we cover in this episode of The First 90 Days.
Pirate metrics is essentially a way of categorizing different metrics and KPIs, and is made up of the metric stages which can be referred to as AARRR - Acquisition, Activation, Revenue, Retention and Referral. Many companies track metrics by the funnel, and then try to improve conversion rates from one of these stages to another. The AARRR metrics model was developed by Dave Mcclure and represents all of the behaviours of customers.
The First 90 Days Day 45 explains how you can turn leads into loyal, paying customers who will be true advocates for your business, and some of the tools available that can help you do this in an automated way as well as defining the best strategy for Upski to convert leads to paying customers.
As always think big, start small and act fast. Lead generation is the initiation of customer interest so getting more leads is beneficial to any business. Here are a few of our simple hacks to get more leads.
The saying ‘if you build it, they will come’ does not hold true for business – it’s not enough to just create a website and hope – you need to make it work for you! Today is Day 27 of The First 90 Days and we discuss three things: 1) How to optimise your website so your customers can easily find you, and so that you are turning website visitors into leads 2) The best way to track how customers are behaving on your website and use this insight to improve 3) How and when to make website updates
Your style guide is a set of standards and guidelines that ensure consistency of your brand, in writing and visuals – making it easy for your customers to quickly recognise you, and to work effectively with freelancers or when growing your team. Today is Day 20 and we discuss the three core visual elements for your brand style – the colours, fonts and logo you choose!
Brand value lives in the mind of your customers, so being able to succinctly describe the value that your business offers to customers is critical. Today is Day 18 of The First 90 days – titled ‘Value statements’ where we talk about crafting value statements that describe exactly what you offer your customers, and how to use these across your marketing efforts.
Defining your brand is the first step you should take in your marketing plan – if you don’t define your brand, it will define itself – and it can be impossible to change later on. Today is Day 17 and we discuss a simple framework to help you decide how you will position your brand for your customers, and ensure you are consistent in talking about your business. This framework walks you through defining your ‘verb’, your ‘noun’ and your ‘voice’.
How do you set yourself apart from your competitors, and make sure your customers know that you’re different? In Day 10 of The First 90 Days podcast we discuss this, and talk about a simple matrix that helps you evaluate your various competitors, and find the niche area where you can play (and win!).
What is your BIG, HAIRY, AUDACIOUS GOAL (‘BHAG’)? What is the single, long-term, measurable vision for your business that keeps you and your team motivated, and working in the same direction? In Day 8 of The First 90 Days podcast we talk about BHAGs – what exactly is a BHAG, some examples we LOVE (including Upski’s!), and share ideas on how to brainstorm and make sure you’re setting the right BHAG for you!
If you’re writing a 50-page business plan before you’ve even started testing your idea in the market and getting first customers, then you’re moving too slowly. In Day 5 of The First 90 Days podcast we talk about the ‘business model on a page’ – a fast, iterative way to document and communicate your business model, and talk through each of the nine essential things that you must consider when creating your business model.
I find it crazy when I meet entrepreneurs that are investing both time and money in their businesses, without a clear and detailed view of who their customers are (and yet it’s surprisingly common!). In Day 3 of The First 90 Days podcast we talk about this – how to identify your ideal customers, really get to know their wants, needs and problems, and then use this to steer decisions you make for your business.
Are you confident that there is a real customer need for your businesses products or services? That people are really going to care when you market to them? In Day 2 of The First 90 Days podcast we discuss this – we talk about how to be sure what you’re creating solves a real customer need, and how to understand how these customers are going to relate to or interact with your business – by categorising your idea as either a ‘painkiller’, ‘vitamin’ or ‘candy’.
As a founder, your business is a representation of yourself (at least in the early days), so it’s important that it’s a good fit for you as a person – what you stand for, what motivates you and will keep you motivated in the years to come. On Day 1 of The First 90 Days podcast, we discuss how to ensure your business idea is the right idea for you, and put ‘Upski’ through the ‘Is this the right idea for me’ test.