They guide and dictate how you spend your time as a Marketer. They are goals, strategy and tactics and together they form your Marketing Plan. In this episode I clear up some of the confusion that seems to be in many online articles, confusing strategy for tactics. Strategy is your "How" and Tactics are your "What".
Let's discuss the job hunting process for Marketing Managers, as well as some tips to boost your chances of securing that awesome role. I share my thoughts on the current business climate, the current LONG list of marketing roles, creating a career strategy and personal brand, promoting your personal brand, applying and interviewing. You deserve a great career in marketing.
Time to get your skills on. Yes, managing marketing is the ultimate juggling act. It is a tricky market out there. Marketing Management isn't exactly as simple as it seems. No two roles are alike. In some businesses, you are the ultimate Marketing Leader. In other businesses, you are reporting to a Marketing Director, who reports to a Chief Marketing Officer (CMO). Regardless of the business size, the core skills of a Marketing Manager are roughly the same. I say roughly, because, like...
Have you ever wondered what life is really like for a Marketing Manager? I start out with a brief history of Marketing Management and the 7 Stages. I look at the current state of Marketing Management, how today’s Marketing Manager has evolved, and end up on today’s marketing challenges - Leadership and C-suite problems, lead generation, growth hacking, project management, people management and more.