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This is Product Marketing

Business & Economics Podcasts

This is Product Marketing is brought to you by Product Marketing Hive, a product marketing community that gives back. We are a global community with an intellectual center of gravity in Silicon Valley. This podcast dives deep into the world of product marketing, product management, and technology marketing. We will be interviewing thought leaders, marketing and product legends. Join PMM Hive to meet fellow PMMs.All rights reserved. © Product Marketing Hive.

This is Product Marketing is brought to you by Product Marketing Hive, a product marketing community that gives back. We are a global community with an intellectual center of gravity in Silicon Valley. This podcast dives deep into the world of product marketing, product management, and technology marketing. We will be interviewing thought leaders, marketing and product legends. Join PMM Hive to meet fellow PMMs.All rights reserved. © Product Marketing Hive.

Location:

United States

Description:

This is Product Marketing is brought to you by Product Marketing Hive, a product marketing community that gives back. We are a global community with an intellectual center of gravity in Silicon Valley. This podcast dives deep into the world of product marketing, product management, and technology marketing. We will be interviewing thought leaders, marketing and product legends. Join PMM Hive to meet fellow PMMs.All rights reserved. © Product Marketing Hive.

Language:

English


Episodes

Episode 25: Jennifer Crawford - Developing Buyer Personas

6/28/2022
In this episode, Louise Liu and Jennifer Crawford, the product marketing manager at Pex, discuss buyer personas. Jennifer shares her definition of buyer personas and why it is important. She also shares her process of developing buyer personas. For more information, please check out Jennifer's article: How to Develop Buyer Personas in Four Easy Steps All rights reserved. © Product Marketing Hive.

Duration:00:23:36

Episode 24: Nishanth Kadiyala - Choosing Between Product Marketing and Product Management

5/26/2022
In this episode, Louise Liu and Nishanth Kadiyala, the senior product manager at Walmart Connect, discuss product marketing and product management. Nishanth shares his thoughts on the similarities and differences between the two roles, and how to choose which is for you. All rights reserved. © Product Marketing Hive.

Duration:00:27:10

Episode 23: Favour Aroghene Okoro - Be a Data-informed Product Marketing Manager

4/28/2022
In this episode, Louise Liu and Favour Aroghene Okoro, the product growth marketing manager at Kuda, discuss data-driven product marketing. Favour shares her view of Nigeria's tech and product marketing scene, and her thoughts on what is data-informed product marketing. She also lists the important data that product marketers should care about. Be sure to check out Favour's article: Be a Data-informed Product Marketing Manger for more information. All rights reserved. © Product Marketing...

Duration:00:31:40

Episode 22: Janaki Nori - Driving the Product Adoption Program

3/22/2022
In this episode, Louise Liu and Janaki Nori, the product marketing manager at InVision Group, discuss the product adoption program. Janaki shares her product marketing journey and her thoughts on how to drive a successful product adoption program. All rights reserved. © Product Marketing Hive.

Duration:00:23:47

Episode 21: SJ Petteruti - A Repeatable Process for Developing Product Messaging

2/14/2022
In this episode, Louise Liu and SJ Petteruti, the Product Evangelist at Salsify, discuss the product messaging. SJ shares a repeatable process he often uses for developing product messaging, and his thoughts on how to interact with analysts in a meaningful way. All rights reserved. © Product Marketing Hive.

Duration:00:29:37

Episode 20: Caryne Say - Getting Started with Account Based Marketing

1/17/2022
In this episode, Louise Liu and Caryne Say, Vice President of B2B Marketing at The Knot Worldwide, discuss Account Based Marketing (ABM). Caryne shares her advice on how to get started with account-based marketing, and how to scale your account-based marketing program. All rights reserved. © Product Marketing Hive.

Duration:00:21:41

Episode 19: Adam Houghton - How Can Product Marketers Excel at Competitive Intelligence

12/14/2021
In this episode, Crispin Read and Adam Houghton, Vice President of Customer Success at Klue, discuss the intersections of customer success and product marketing. He also shares his advice on how to build your competitive intelligence team and how to get started on competitive intelligence effectively. All rights reserved. © Product Marketing Hive.

Duration:00:31:25

Episode 18: Clement Kao - Finding Product/Market Fit for Your MVP

11/1/2021
In this episode, Clement Kao, founder of Product Teacher and co-founder of Product Manager HQ, discusses product strategy and product management. He also shares his advice on how to build an MVP, and how to find your product/market fit in different scenarios. Please check out article A Guide to Minimum Valuable Products for more in-depth tips. All rights reserved. © Product Marketing Hive.

Duration:00:33:34

Episode 17: Anita Raj - How to Influence and Communicate Your Product Roadmap

9/28/2021
In this episode, Anita Raj, Vice President of Product Marketing at ThroughPut, discusses the role of product marketing in roadmap, the why and how of influencing product roadmap. She also shares her thoughts on how to communicate your product roadmap internally and externally. All rights reserved. © Product Marketing Hive.

Duration:00:25:06

Episode 16: Axel Kirstetter - Evolving From Single Product to Multi Products

9/22/2021
In this episode, Axel Kirstetter, VP of Product Marketing at Datasite, shares his experience on evolving from single product to multi products. He also shares the challenges and some critical considerations with fellow product marketers from go to market perspective. All rights reserved. © Product Marketing Hive.

Duration:00:25:26

Episode 15: Laura Smous - B2B SaaS Product Pricing and Packaging Strategy

9/14/2021
In this episode, Laura Smous, senior director of product marketing, shares her thoughts on B2B SaaS product pricing and packaging strategy. We also discuss the advantages and disadvantages of the tiered pricing plans, how to communicate the pricing changes. Laura shares some practical advice on how to DIY pricing and packaging for start-ups. All rights reserved. © Product Marketing Hive.

Duration:00:31:30

Episode 14: Kelly Drozd - Agile Marketing

6/22/2021
In this episode, Kelly Drozd, product marketing manager at Atlassian, shares her thoughts on Agile Marketing and some practical advice on how to get started on adopting Agile Marketing based on her experience. You can find the book Kelly recommends, Death of a Marketer by Andrea Fryrear, on the PMM Hive Reading List. All rights reserved. © Product Marketing Hive.

Duration:00:39:59

Episode 13: John Zilch - Achieving a Successful Product Launch

6/7/2021
In this episode, John Zilch, a longtime product leader and co-founder of LaunchDay, discusses how to achieve a successful product launch and how to overcome some common challenges when launching a product bases on his own experiences. He also shares his thoughts on product releases and product launches. All rights reserved. © Product Marketing Hive.

Duration:00:25:19

Episode 12: Crispin Read - How Can Product Marketing Effectively Impact B2B Buyer's Journey

5/12/2021
In this episode, Crispin Read, founder of Product Marketing Hive discusses B2B buyer's journey, and shares his thoughts on how to effectively make an impact on buyer's journey through product marketing. He also lists some of the common mistakes for marketers to avoid to not take a toll on buyer's journey. All rights reserved. © Product Marketing Hive.

Duration:00:26:32

Episode 11: Camil Lafreniere - Product Marketing vs. Product Management

4/27/2021
In this episode, Camil Lafreniere, senior product manager from Newforma discusses product management, and shares his opinions on the relationships between product marketing and product management based on his own experiences. All rights reserved. © Product Marketing Hive.

Duration:00:14:26

Episode 10: Brian Martell - Building a Base of Influence for Product Marketing

4/12/2021
In this episode, Brian Martell, VP of Product Marketing at Cube talks about product marketing and the classic "product marketing conundrum". He shares his thoughts on how to maximize the impact of product marketing by building a base of influence. Please check out the article How to Build a Base of Influence for Product Marketing for more in-depth tips. You can download editable presentation slides to help you introducing product marketing to your own organization. All rights reserved. ©...

Duration:00:21:58

Episode 9: Crispin Read - How to Build a Successful Second Product

3/8/2021
In this episode, Crispin Read, founder of Product Marketing Hive talks about the second product problem. He shares his thoughts on why people fail to create a successful second product. Crispin also explains the core elements of creating second product success. Please check out the article The Second Product Problem: And how to create a successful second product for more in-depth insights. All rights reserved. © Product Marketing Hive.

Duration:00:21:31

Episode 8: Anita Raj - Go to Team Before Go to Market

2/1/2021
In this episode, Anita Raj, Vice President of Product Marketing at ThroughPut and Crispin Read discuss product marketing and the product launch process. Anita shares her thoughts on the ambiguity of the product marketing function and how to translate that into personal growth and career success. She outlines the key steps to a successful product launch, how to manage a series of launches of different shapes and sizes and what a successful launch looks like. Check out more on pmmhive.com All...

Duration:00:30:50

Episode 7: Georgia Diaconescu - People Hire Your Product to Get a Job Done

10/27/2020
Since Clayton Christensen popularized Jobs to be Done in Harvard Business Review the approach has gained an enthusiastic following. This PMM Hive Talk about JTBD will be an exploratory conversation with an experienced practitioner and member of the PMM Hive community, Georgia Diaconescu. All rights reserved. © Product Marketing Hive.

Duration:00:32:07

Episode 6: Maria Ross - The Empathy Edge

10/12/2020
In this episode, Maria Ross – branding expert and author of The Empathy Edge – and Crispin Read discuss empathy and how to harness the value of compassion as an engine for business success. What does it mean for a brand to be empathetic, and how do you build an authentic, empathetic brand? And for product marketers, what does empathy look like in product and services marketing and messaging? All rights reserved. © Product Marketing Hive.

Duration:00:51:20