Thrive Podcast for Florists

I recently reviewed 22 random florist websites across North America and found three common mistakes most of them were making. So in this episode, I'll reveal what those common mistakes were and show you how to correct them. 🥳

In this episode, Kathleen shares her formula for turning a struggling florist into a high-profit business owner. Discover the three essential skills you need: embracing the entrepreneurial journey, mastering sales with simplicity, and implementing a rinse-and-repeat marketing plan. 🥳

Are you a floral designer striving to boost your business's profitability? In this episode, Kathleen shares how to transition from struggling florist to high-profit business owner. This includes sharing her own bumpy journey that took her from corporate marketing executive, to being a highly UN-profitable florist, and finally to being a successful business owner. 📈💐 Get my Flower Boss Toolkit — price with confidence and quote like a pro!

Are you feeling bummed-out by non-committal clients and endless consultations that go nowhere? In this episode of the Thrive Podcast, host Kathleen Drennan shares three signs that you're attracting the wrong types of customers and provides practical solutions on what to do about it. If you're ready for more clarity, clients, and success in your business, this episode is for you. 🥰

In this week's episode, Kathleen shares three powerful sales strategies to help florists increase their profits without adding any new tech or using pushy sales tactics that we all hate. Instead, learn about price anchoring, optimizing your website for maximum sales, and crafting messaging that connects with what your clients actually want. Because "sales" is a just another skill that can be learned and perfected by all of us. 🥰

In this episode, host Kathleen shares her proven strategy to help floral designers streamline their approach to Mother's Day, ensuring a profitable and low-stress experience. Learn how to curate your online catalog, increase average order values, and avoid the pitfalls of offering too many options. The goal is to transform Mother's Day into a successful and enjoyable time that can also lead to a better business year-round. 🥳

Ready to make this Mother’s Day your most profitable yet—without the burnout? In the first episode of my 3-part Mother’s Day Masterclass, I’m sharing the best sales strategies florists can use to streamline their approach and sell more premium designs. It's the definition of working smarter, not harder. If you’re tired of the chaos and want to feel confident heading into this Mother’s Day with a clear plan that actually works, this episode is your blueprint. Let’s set you up to sell more, stress less, and boost those profits! 🥳

Big goals are exciting—but figuring out how to make them happen? That’s where most florists get stuck. You’ve seen the massive business plans, the endless to-do lists and the complicated strategies… but what if there was a simpler way? In this episode, I’m sharing the exact 30-day business plan that changed everything for me. It’s simple, actionable and designed to help you make real progress without the overwhelm. You’ll learn: If you’ve ever felt stuck on what to do next to grow your floral business, this episode will give you the roadmap you need. 🎧 Listen now!

Tired of inquiries from clients with tiny budgets? Wish you could attract clients who actually value your work and are happy to pay higher prices? In this episode, I’m sharing the game-changing shifts that will help you attract dream clients who see your expertise, trust your process, and book without hesitation. You’ll learn: justtodayThe good news? You don’t have to completely overhaul your business to start seeing results. Small tweaks = big impact. Let’s make it happen! 💪

Tired of ghosting, endless back-and-forth emails and feeling stuck in a clunky inquiry process? You’re not alone. Many florists struggle with turning inquiries into bookings—without wasting hours on consultations or feeling like they need to "convince" clients to say yes. In this episode, I’m breaking down exactly how to simplify your wedding sales process so it works for you (not against you). You’ll learn: exactlyIf you’re ready to book more dream weddings with ease, this episode is for you. 🎧

Is your website actually helping you book more clients—or is it quietly turning them away? Your website should be working harder than you, bringing in inquiries without you having to chase every lead. But if it's unclear, hard to navigate, or missing a personal touch, you're losing sales—without even realising it. In today’s episode, I’m breaking down the 3 biggest mistakes florists make on their websites (and how to fix them ASAP). Think of this as a masterclass in online sales for your floral business. We’ll cover: By the end of this episode, you’ll have a clear checklist to make sure your website sells for you—so you can book better clients with less effort. 🌸 DM me on Instagram and tell me your biggest takeaway! The Elevate Marketing Program for Florists The simpler, more effective way to market your flower business. Learn about it here

If you've been posting every single day on Instagram and still struggling to get inquiries, you're not alone. The truth? The best customers—the ones willing to pay premium prices—aren’t looking for more inspiration. They’re ready to take action. In this episode, I’m breaking down the real Instagram strategy that helps florists book more clients without the burnout of daily posting. You’ll learn: 🌿 Why your ideal client is already in action mode—and how to shift your content to meet them where they are. 🌿 How clarity + simplicity lead to more sales (and the #1 mistake that’s costing you inquiries). 🌿 Why you DON’T need to post daily—and the smarter way to make sure new customers are finding you every single day. 🌿 The secret to authority content that makes clients fall in love with you before you even know they exist (so they show up ready to book, no convincing required). If you’re tired of guessing and hoping your Instagram posts will lead to sales, this episode is for you! ✨ Hit play now and let’s get your Instagram working for you—not against you. ✨ The Elevate Marketing Program for Florists The simpler, more effective way to market your flower business. Learn about it here

If the thought of raising your prices makes you panic — this episode is for you. 💸 ✨ And, you’re not alone as I used to feel the exact same way. But once I cracked the code on profitable pricing, it led to so many more ‘a ha’ moments and even faster growth. In this week's podcast episode, I’m sharing my 3-step framework so you can confidently raise your prices — and do it today. Including: → The biggest reasons florists stay stuck + under-price → The easiest strategies to follow to get out of your own way → Simple systems you can implement right now, so you can show up with more confidence and be more profitable If you’re ready to price your work with confidence and attract clients who happily pay your rates, hit play now! Want my exact pricing system? CLICK HERE for the Profitable Pricing Blueprint The Elevate Marketing Program for Florists The simpler, more effective way to market your flower business. Learn about it here

Feeling like booking dream clients means running yourself into the ground with endless proposals, consultations, and price haggling? It doesn’t have to be that way. In this episode, I’m sharing 3 powerful shifts that will help you book out your floral calendar with ease, confidence, and profit—without the stress. You’ll learn: → How to set your prices and lead the sales process like a pro → Why showing the right work attracts higher budgets → How your website + Instagram can pre-sell dream clients before they even inquire If you’re ready to simplify your booking process and build a floral business that thrives—without burnout—this episode is for you. Hit play now and let’s dive in! The Elevate Marketing Program for Florists The simpler, more effective way to market your flower business. Learn about it here

Think you need to be famous in order to be successful in your florist business? Think again. In this episode, I’m busting the biggest marketing myth that keeps florists stuck in the content-creation hamster wheel—chasing visibility instead of focusing on what actually drives sales. I’ll walk you through a simple, high-profit marketing strategy that doesn’t rely on "going viral" but instead helps you attract the right clients with ease. If you’re ready to stop scrambling and start selling, this one’s for you! The Elevate Marketing Program for Florists The simpler, more effective way to market your flower business. Learn about it here

Tired of feeling like you have to lower your prices just to book wedding clients? In this episode, I’m breaking down exactly how to sell wedding flowers profitably —without discounting or competing on price. 🥳 You’ll learn the key shifts that help you attract high-quality clients, position yourself as the go-to florist, and confidently charge what your work is worth. If you’re ready to book weddings with ease (and make more money doing it), this one’s for you! The Elevate Marketing Program for Florists The simpler, more effective way to market your flower business. Learn about it here

Want to know the secret to making Valentine's Day feel less overwhelming AND more profitable? (Hint: It's not about working harder) 😅 In this episode, I'm sharing three powerful strategies that will help you: Here's to your most profitable Valentine's Day yet! 🥰 The Elevate Marketing Program for Florists The simpler, more effective way to market your flower business. Learn about it here

Imagine a Valentine's Day where you feel completely in control. You know exactly what you need to do to attract high-value clients, your wholesale order is locked in and you’re excited to wake up on the day and delight your customers. If you're a florist ready to experience a stress-free Valentine's Day, while maximising your profitability, this episode is for you. 🤩 The Elevate Marketing Program for Florists The simpler, more effective way to market your flower business. Learn about it here

If you're getting too many price shoppers knocking at your door, this is the episode for you. I'll share some of my best tips for decreasing the number of PRICE driven customers and increasing the number of VALUE driven customers. 🥳 The Elevate Marketing Program My new training program that will transform your marketing into a dream client attraction machine — in just 90 days. Learn about it here

This is a simple and effective strategy for setting up your online catalogue to deliver more sales 🤗 The Elevate Marketing Program My new training program that will transform your marketing into a dream client attraction machine — in just 90 days. Learn about it here