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Thrive Podcast for Florists

Business & Economics Podcasts

Welcome to Thrive, the go-to podcast for ambitious floral designers and floristry entrepreneurs aiming to become profitable florists and achieve outstanding success. Join Kathleen, corporate drop-out turned florist, as she shares expert insights, actionable strategies, and inspiring stories to help you excel in floral design and grow your business. Whether you're passionate about making money in the floral industry, seeking to refine your craft, or eager to be recognised as a successful florist, this podcast is for you. Tune in to learn how to navigate the ups and downs of being a creative entrepreneur, levelling up your mindset and learning the right strategies for growth, we're so excited you're here! πŸ’– You go this

Location:

Australia

Description:

Welcome to Thrive, the go-to podcast for ambitious floral designers and floristry entrepreneurs aiming to become profitable florists and achieve outstanding success. Join Kathleen, corporate drop-out turned florist, as she shares expert insights, actionable strategies, and inspiring stories to help you excel in floral design and grow your business. Whether you're passionate about making money in the floral industry, seeking to refine your craft, or eager to be recognised as a successful florist, this podcast is for you. Tune in to learn how to navigate the ups and downs of being a creative entrepreneur, levelling up your mindset and learning the right strategies for growth, we're so excited you're here! πŸ’– You go this

Language:

English


Episodes
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The 15-Minute Daily Routine to Boost Your Floral Business ⏰

7/9/2024
You'll be amazed at the progress you can make in your business with just a small daily commitment β€” like 15 minutes small 🀩 In this practical and inspiring episode, Kathleen shares a powerful 15-minute daily routine designed to drive your business forward. Whether you're juggling multiple responsibilities or looking to streamline your workflow, this episode provides a simple yet impactful routine that will fit seamlessly into your day. Tune in and discover how dedicating just 15 minutes a day can transform your floral business!

Duration:00:23:25

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How to Consistently Attract Ideal Clients to Your Floral Business πŸ₯³

7/2/2024
You know those dreamy customers...the ones who love what you do and are happy to pay? Let's find more of THEM! In this episode, Kathleen shares the secrets to being a magnet, naturally drawing in the clients you want to work with. Learn how to define and identify your dream clients, craft the right marketing plan, and implement content strategies that resonate with your target audience. 🀩

Duration:00:23:11

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Unlocking Profits β€” The Secret Metrics Every Florist Must Know πŸ˜‰

6/25/2024
Do you ever look at your financial reports and wonder which numbers really matter? In this episode, Kathleen reveals the secret metrics that every successful florist must know to unlock their profits and thrive. Join us as we dive deep into the four most important profitability metrics for florist business owners: labor, rent, vehicle expenses, and the crucial ratio of expenses to annual revenue. Whether you're just starting out or looking to refine your existing business, this episode is packed with valuable insights to help you flourish financially. πŸ₯° ***Link to florist financial benchmarks from the Australian Taxation Office: https://www.ato.gov.au/businesses-and-organisations/income-deductions-and-concessions/small-business-benchmarks/in-detail/florists

Duration:00:31:14

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The Secret to Selling with Confidence πŸŽ‰

6/18/2024
What if we could make "selling" both easier on your soul and more effective? Join Kathleen, mentor for ambitious floral designers, in this empowering episode where we unlock the secrets to selling with confidence. She'll share practical strategies and mindset shifts that will help you become a masterful seller while conserving your creative energy for your flowering. πŸ’

Duration:00:29:32

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Marketing Success: The Secret to Attracting Dream Customers 🎯

6/11/2024
In this episode, you'll learn the marketing secrets to attracting your dream customers. Join Kathleen as she shares proven strategies and actionable tips to help you connect with your ideal clients and grow your business. Whether you're struggling to attract the right customers or looking to refine your marketing approach, this episode provides the insights you need to transform your business and achieve your goals. πŸ₯³

Duration:00:20:10

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Floral Business Success β€” Maximising Sales During Formal Season 🎩

6/4/2024
School formals are great opportunities to book in orders and move volume through your business. But take a closer look at the sales process behind your BoutonniΓ¨res and Corsages and you'll see room to increase profitability. Join me for today's podcast and I'll share my learning on how to sell these items more easily and make more money in the process πŸ₯³

Duration:00:21:59

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What I learned about floristry from grandma's cookie recipe πŸͺ

5/28/2024
I recently used my grandma's tried-and-true recipe for making the BEST chocolate chip cookies and it hit me...there's a lesson here on the value of a recipe that anyone can pick up at any time and bake those same amazing cookies πŸ˜‹ Well the same is true for floristry. Join me as I share how I use flower recipes and how they are the key to unlocking the potential in your business.

Duration:00:24:47

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Breaking Free from Self-Sabotage (An Honest Look Inside My Business)

5/21/2024
Are you tired of getting in your own way and sabotaging your success? In this empowering episode, Kathleen, an expert mentor and coach for ambitious floral designers, delves into the destructive cycle of self-sabotage and offers practical strategies to break free from its grip. πŸ€— Learn how to identify the signs of self-sabotage, understand its root causes, and implement effective techniques to overcome it. Whether you're struggling with procrastination, self-doubt, or fear of failure, this episode will equip you with the tools and mindset to rise above and achieve your true potential. Tune in and take the first step towards a more empowered and fulfilling future. πŸ₯³

Duration:00:27:03

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My Next Big Fat Money Goal ($1M Dreams Made Real) 🀩

5/14/2024
Join me for an exclusive peek behind the curtain as I dive into the exciting journey towards my next revenue milestone: $1 million. 😳 πŸ€— In this episode, I open up about the process I'm following to turn my dream into reality. Whether you're dreaming of reaching your own revenue goals or simply curious about the journey to success, this episode offers both wisdom and inspiration. Tune in and join me on the path to making $1 million dreams a reality! **Sign-up here for the Digital Marketing Workshop for Florists**

Duration:00:27:50

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Smart move Marketing Review for florists πŸ€“

5/7/2024
If you're not getting enough inquires/leads/hits to your website (or they're not converting into customers) the problem isn't you β€” it's actually your marketing strategy. And the BEST news is we can fix that πŸ₯° So join Kathleen for this episode as she demystifies the process of conducting a marketing audit for a flower business, including insights from her own business.

Duration:00:35:23

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10 easy changes to grow your profits this Mother's Day 🎁

4/30/2024
Maximize your profits this Mother's Day with these 10 easy-to-implement strategies. Join Kathleen as she shares practical tips and insights for optimizing your operations and increasing revenue during this busy time. πŸ₯°

Duration:00:29:42

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Is there an easier way to navigate change? 🧭

4/23/2024
Explore the challenges and opportunities of navigating change. Join Kathleen as she delves into the emotional journey of change and offers practical strategies for overcoming our natural resistance . Whether you're facing a major transition in your floral business or personal life, this episode will provide you with the tools and inspiration to navigate change with courage and resilience. 🌺

Duration:00:28:47

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Letting go of my Pricing Guilt 😌

4/16/2024
Learn how to release the burden of Pricing Guilt and embrace your full potential as a floral designer. Join me as I explore the common struggles floral designers have with pricing (yup, including me) and offer actionable insights for letting go of the guilt and confidently pricing your work. Whether you're a seasoned professional or just starting out, this episode will help you break free from limiting beliefs and embark on a journey towards pricing freedom. πŸ₯°

Duration:00:29:10

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How florists can create a compelling offer (...and stop competing on price) 🌻

4/9/2024
Unlock the secrets to crafting an offer that your floral clients will find irresistible. Join Kathleen β€” expert mentor to ambitious floral designers β€” as she shares her proven strategy for creating compelling floral offers that don't rely on discounts or being cheap. πŸ₯° Whether you're launching a new product, service, or promotional campaign, these insights will help you stand out in the competitive floral industry and attract more DREAM customers.

Duration:00:29:04

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Cultivating confidence: 10 empowering questions to propel your floral design success πŸš€

4/2/2024
Join Kathleen, mentor and coach to ambitious floral designers, as she guides you through 10 powerful questions designed to ignite your entrepreneurial journey πŸ’ƒπŸΌ Learn how to self-coach so you can cultivate confidence as you navigate the challenges and opportunities of the floral industry (and life as well πŸ₯°).

Duration:00:29:09

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Top 10 productivity shortcuts every floral designer should know 😊

3/26/2024
Are you tired of feeling overwhelmed by the endless to-do list that comes with running a floral design business? Today, I'm sharing my top 10 productivity shortcuts that will help you reclaim your time and streamline your workflow. But most importantly, they will help you conserve your precious brain-power so you can focus it instead on what you do best – creating beautiful flowers for the people. πŸ₯³

Duration:00:31:39

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Elevate your Vibe and attract better clients πŸ₯°

3/19/2024
Whether you do your own branding or have people helping you, articulating your vibe is something that has to come from within you β€” the Flower Boss 😎 In this episode I'll walk you through my really simple, really effective and really fun way to build a mood board for your business. And you may be surprised to learn that I only want you to include ONE flower pics on your board.

Duration:00:30:02

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Navigating rejection...it's not what you think 😎

3/12/2024
If you've been a florist for a hot minute, you know what rejection feels like. It's that customer who says "no" because you're too expensive, or that bride who ghosts you after pouring your heart and soul into their proposal. In this episode I'll teach you a simple concept that changed my understanding of what it means to be rejected forever. Here is the link to the book The Success Principles by Jack Canfield: https://amzn.to/3v2OhcH

Duration:00:22:38

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Decoding the language of money πŸ€‘

3/5/2024
Get ready for a money makeover! In this episode, we dive into the financial side of floral design, demystifying crucial terms so can elevate your business profitability. Say goodbye to financial uncertainty and embrace the language of growth instead. πŸ₯° Helpful links from the podcast: Pricing with Confidence for Florists – https://forflorists.com/product/pricing-with-confidence/ YouTube Video: Growing a Profitable Flower Business – https://www.youtube.com/watch?v=M58G5IRMFXs

Duration:00:42:49

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How (and why) to set a 90-day goal 🫣

2/27/2024
I run my business β€” and live my life in fact β€” in 90 day increments. πŸ€— And the first thing I do at the start of each 90 day stretch is set my goal. I have found this simple exercise to be the most important thing I do over the course of any three months and I share how I do this with you in this podcast. And if you want to check out my most favourite planning tools + templates, here's a link to my Goal-Getter Bundle: https://forflorists.com/shop/goal-getter-bundle/

Duration:00:32:18