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Titans of Customer Engagement

Business & Economics Podcasts

You see a need in your organization to improve and unify the customer experience, whether that’s embracing digitization, collaborating across departments, or deepening customer relationships. The language you speak is all about engagement. It’s certainly not easy. And you’d love to sit down and determine your strategic next steps with an experienced guide. The Titans of Customer Engagement: A Customer Experience Podcast is exactly that — strategic conversations with your peers and leaders about creating the world’s greatest customer experiences. Join us in learning from our guests!

You see a need in your organization to improve and unify the customer experience, whether that’s embracing digitization, collaborating across departments, or deepening customer relationships. The language you speak is all about engagement. It’s certainly not easy. And you’d love to sit down and determine your strategic next steps with an experienced guide. The Titans of Customer Engagement: A Customer Experience Podcast is exactly that — strategic conversations with your peers and leaders about creating the world’s greatest customer experiences. Join us in learning from our guests!

Location:

United States

Description:

You see a need in your organization to improve and unify the customer experience, whether that’s embracing digitization, collaborating across departments, or deepening customer relationships. The language you speak is all about engagement. It’s certainly not easy. And you’d love to sit down and determine your strategic next steps with an experienced guide. The Titans of Customer Engagement: A Customer Experience Podcast is exactly that — strategic conversations with your peers and leaders about creating the world’s greatest customer experiences. Join us in learning from our guests!

Language:

English


Episodes

Grow Your Community into an Engagement Ecosystem

10/19/2021
When you’re building a community, especially online, it’s important to remember to be authentic and responsive. Why? Because B2B marketing actually starts and ends with people. Behind all the goals, tech, and data, helping people talk to each other is the point of building a community. In this episode, I interview Kelly Rigotti, Sr. Director, Digital Marketing at SAP Concur, about her experience building a digital community. In this episode, we discuss: How frugality blogging helped...

Duration:00:31:04

Customer Experience As a Two-Way Conversation

10/5/2021
True story. By listening to his customer’s conversations, today’s guest not only understood their business better but also scored hundreds of followers on his oceanography Twitter list. This level of engagement is why learning your customer’s business matters. In this episode, I interview Nate Jaffee, Head of Strategy at Praytell, about customer relationships, customer expectations, and overturning the belief that the customer is always right. In this episode, we discuss: -...

Duration:00:24:31

Leadership Tips for Building a User Community

9/21/2021
A community, whether in-person or virtual, isn’t just a set-it-and-forget-it type of project. It takes a lot of involvement from all types of users and leaders to create a space that invites participation. In this episode, I interview (aka “PhoneBoy”), Cyber Security Evangelist at , about launching, growing, and leading user communities. What we talked about: - How to handle the hard stuff in community conversations - Leadership strategies: empathy, transparency, and leading by...

Duration:00:32:31

Drive Customer Engagement with the Help of Internal Stakeholders

9/7/2021
As the world continues to deal with the ramifications of the pandemic, building a community is more important than ever. Marketing expert, helmswoman of the (boasting over 600k members), and an engaging podcast host in her own right (check out ), , the Senior Product Marketing Manager at Microsoft, is a powerhouse of innovation — and also makes a mean espresso martini. Here's a sneak peek: - The challenging but rewarding process of creating a community to nurture future product...

Duration:00:24:39

Strategizing Social Media for an Ever-Evolving World

8/17/2021
Is your social media campaign the same on every platform? That could be why your social media strategy is failing. When it comes to social media, you can’t afford to be lazy. So says our latest guest, , Social Media Manager at , where he is building customer engagement and experience every day. In this episode, we discuss: - Why it pays to tailor your social media messaging to the platform - How to measure your social media strategy - How to keep up in the...

Duration:00:21:06

NetApp Community Channels: Measuring Growth & Implementing New Features

8/3/2021
Finding the best ways of interacting effectively within channels between customers and NetApp can be a challenging journey. Through tracking measured growth & implementing new features, NetApp continually provides a first-rate experience. , Digital Support Community Manager of , joins the show to discuss his experience with NetApp and how they’re expanding community channels to provide even better customer support. What we talked about: - Helping customers effectively within...

Duration:00:17:26

Invest for Impact: Transforming a Legacy Brand with Digital Engagement

7/20/2021
How does a company of 8,000 innovators, problem solvers, and deep thinkers stay hidden from the public eye? MITRE Corporation managed to do just that as its team tackled some of the world's toughest problems for 60 years. But when MITRE needed to tell its story, the company lacked a platform. What does it take to build a social media presence for a legacy brand? In this episode of Titans of Customer Engagement, we talked with , Social Media Lead at , about shifting a longstanding...

Duration:00:24:30

Audience-First: Lessons & Strategies for Building a Better Brand

7/8/2021
Where a lot of businesses make mistakes is putting the brand first instead of the audience. While it’s important for the brand to let people know what they do, in the current social environment, it’s more important than ever to think about the audience and how the brand fits in rather than the other way around. , Director, Social and Content Marketing at , joins the show to discuss social justice lessons & marketing strategies that have strengthened Ranstad’s mission to be truly...

Duration:00:22:19

Socialize by Using Social: Engaging Customers for Exceptional CX

6/22/2021
Have you ever wondered how TV networks approach social media? The TV industry is unique in that their focus is a combination of customer engagement and audience engagement. So, how do they target both? In this episode of Titans of Customer Engagement, we interviewed , Social Media Teamlead at TV 2 Marketing, about how TV networks create their social media strategies and what they're looking to achieve. We also talked about: - How TV differentiates itself from other media...

Duration:00:31:28

Being Present on Social Media: It’s Harder than You Think

6/9/2021
Think of the brands you know that do social media VERY well. Which ones come to mind? What are the things they all do that make them experts at social media? What’s the one thing they’re incredible at that other brands seem to have trouble with? Engagement. Actually being present and engaging with their audience. On this episode of Titans of Customer Engagement, we talked with Kerrie Roberts. Kerrie is the Social Media Manager of Customer Service at Experian, and had a lot to say on...

Duration:00:24:47

Welcome to Titans of Customer Engagement

6/9/2021
You see a need in your organization to improve or unify the customer experience, whether that’s embracing digitization, collaborating across departments, or deepening customer relationships. The language you speak is all about engagement. And it’s certainly not easy. If you’d love to sit down and chat about your strategic next steps with an experienced guide, then the Titans of Customer Engagement show is for you. Keep connected with Titans of Customer Engagement at Apple Podcasts,...

Duration:00:07:02