To Be Blunt

"For a customer and for a consumer who's looking for a really consistent experience you need to be able to deliver that dosage consistency. And I think that's the thing that has really differentiated us against other products and where we continue to push towards" - Robert Holland Welcome to a captivating episode of the To Be Blunt Podcast featuring Robert Holland, the visionary behind Tempo and its mouthwatering, budget-friendly savory edibles launched in California. Robert shares his enthralling journey while unveiling savvy strategies for launching a cannabis product that embraces market trends. Discover the art of understanding customer desires, harnessing CPG data, exploring innovative flavors and packaging, pricing tactics that entice customers, captivating with visual packaging, and cultivating fruitful dispensary partnerships. Join us and get all the details you need in order to make an impact in the cannabis industry with your own product! [00:00 - 08:11] New Rules to Reschedule Hemp-Derived Cannabinoids on Sine Die Day in Texas [08:12 - 15:41] Introducing Robert Holland, Founder & CEO of Tempo: Disrupting the Edibles Market with Savory Snacks [15:42 - 23:06] Robert Holland: From Texas Snack Capital to Cannabis Entrepreneur and Founder of Tempo Crackers - A Data-Driven Journey [23:07 - 30:27] Navigating the Cannabis Market: From Micro-Dosing to High-Dose Snacks [30:27 - 37:39] A Cost-Effective Approach to New Flavors and Market Trends [37:39 - 44:48] Building Loyalty Through Innovative Flavors and Consistent Dosing [44:48 - 51:52] Discovering the Story Behind Tempo Edibles [51:53 - 59:03] Exploring the California Cannabis Market: Direct to Consumer Options, Retail Partnerships, and Budtender Education [59:03 - 01:07:34] Passion for developing products with financial and artistic background Tempo Crackers Founder, Robert Holland, is a snack strategist, entrepreneur, and finance professional. Robert launched Tempo based on a simple question: why can’t edibles be savory instead of sweet? Growing up in the Texas snack belt next to the headquarters of Frito Lay, Robert spent his early life enthralled by the intense flavor profiles and out of this world texture of modern snacks. He wanted to bring that same joy to his edible experience in California. He is also the VP of Finance and Strategy at Eaze, California-based cannabis delivery app. Connect with Robert! LinkedIn E-mail: robert@tempocrackers.com Go to: tempocrackers.com Shayda Torabi has been called one of the most influential Women in WordPress and now she’s one of the women leading the cannabis reformation conversation building one of Texas’ premier CBD brands. She's currently the CEO and Co-Founder of RESTART CBD, a female-run education first CBD wellness brand. And has formerly held marketing positions at WP Engine and WebDevStudios. Shayda is the host of a podcast for cannabis marketers called To Be Blunt, where she interviews top cannabis brands on their most successful marketing initiatives. When Shayda's not building her cannabiz in Texas, you can find her on the road exploring the best hikes and spots for vegan ice cream. Follow Shayda at @theshaydatorabi SPONSORSHIP is brought to you by Restart CBD. Check them out for your CBD needs LEAVE A REVIEW + help someone who wants to join me for episodes featuring some serious cannabis industry by sharing this episode or click here to listen to past episodes RESTART CBD is an education-first CBD wellness brand shipping nationwide. Check out my new website 👇🏼 theshaydatorabi.com RESTART CBD RESTART CBD is an education first CBD wellness brand shipping nationwide. restartcbd.com Get full access to To Be Blunt at tobebluntpod.substack.com/subscribe

"What they would do is they would come to a tissue culture lab, like conception, and then we create a clone through a different process than traditional cloning. It's done in a lab, It's done with hormones, mixtures. It's a sterile environment. And through this process, you can actually turn back the clock. It's like you're growing from a seed every time, but you're getting a true DNA replication of that plant every single time." - Kristian Andreassen This episode of the To Be Blunt Podcast features an exclusive conversation with Kristian Andreassen, a cannabis business owner and brand marketer with over a decade of experience in breeding, commercial cultivation, and brand development of cannabis products. Kristian has recently joined Conception Nurseries as Senior Product Director to support the initiative of building a diverse group of cannabis breeders to meet the expanding market needs. Tune in to hear Kristian's journey in the industry, from tissue culture cultivation to working with brands to protect their genetics and applying traditional agricultural practices to cannabis. [00:00 - 08:12] Introducing Kristian Andreassen: Pioneering Cannabis Tissue Culture and Cultivation for 15 Years [08:13 - 16:50] Exploring the Journey of Cannabis Cultivation and the California Market [16:50 - 25:38] Unravelling the Complexities of Cannabis Breeding, Genetics, Seeds and Tissue Culture [25:38 - 34:04] Benefits of Restart CBD's Cannabis Tinctures, Topicals, Edibles & Hemp Derived Delta Nine THC Products [34:05 - 42:18] Benefits of Tissue Culture Cloning for Commercial Cannabis Cultivators [42:18 - 53:08] Conception Nurseries Paving the Way for Tissue Culture Adoption in Cannabis Markets Andreassen’s decade-plus expertise spans breeding, commercial cultivation, and brand development, garnering numerous Emerald Cup and High Times awards for flowers, pre-rolls, concentrates, and genetics. He is a respected fixture of the cannabis industry thanks to a long track record of working with breeders through the medium of tissue culture. He is widely acknowledged to be a pioneer of cannabis tissue culture, introducing stable, high demand genetics to the commercial cannabis marketplace. Connect with Kristian! LinkedIn, Instagram Go to https://conceptionnurseries.com/ Shayda Torabi has been called one of the most influential Women in WordPress, and now she’s one of the women leading the cannabis reformation conversation building one of Texas’ premier CBD brands. She's currently the CEO and Co-Founder of RESTART CBD, a female-run education first CBD wellness brand. And has formerly held marketing positions at WP Engine and WebDevStudios. Shayda is the host of a podcast for cannabis marketers called To Be Blunt, where she interviews top cannabis brands on their most successful marketing initiatives. When Shayda's not building her cannabiz in Texas, you can find her on the road exploring the best hikes and spots for vegan ice cream. Follow Shayda at @theshaydatorabi SPONSORSHIP is brought to you by Restart CBD. Check them out for your CBD needs LEAVE A REVIEW + help someone who wants to join me for episodes featuring some serious cannabis industry by sharing this episode or click here to listen to past episodes RESTART CBD is an education-first CBD wellness brand shipping nationwide. Check out my new website 👇🏼 theshaydatorabi.com Check out my new website 👇🏼 theshaydatorabi.com Let's work together: Free 20 min session https://calendly.com/theshaydatorabi/free15?back=1&month=2022-12 60 min Ask Me Anything https://calendly.com/theshaydatorabi/60min?back=1&month=2022-12 Social Media Audit RESTART CBD RESTART CBD is an education first CBD wellness brand shipping nationwide. restartcbd.com Resources...

"It is on us to push this industry forward." - Guy Rocourt "What got us here what got us through a prohibition is what was grown in grandma's garden and made in grandma's kitchen natural simple formulations." - Guy Rocourt This episode of the To Be Blunt podcast features an insightful conversation with Guy Rocourt, co-founder and CEO of Papa and Barkley, a California-based wellness company that believes in the whole plant as medicine and safe access to cannabis. Guy talks about misinformation in the industry, artificial separations foisted on us by prohibition, advocating for cannabis through public speaking, and creating safe access to cannabis products as well as one of the first Class 1 labs in Colorado. His journey through the industry highlights the importance of doing research, speaking truth when entering the cannabis industry, and advocating for responsible adult decision making. [00:00 - 07:35] Shayda Torabi and Guy Rocourt Discuss the Future of Cannabis [07:36 - 14:28] The Story of a Cannabis Advocate's Journey to the Legal Market [14:29 - 21:22] Shame on Misinformation [21:22 - 28:03] Drug Testing and Cannabis [28:03 - 35:57] Uncovering the Misinformation Around CBN [35:58 - 42:48] Understanding the Consumer Journey and Overcoming "Cannabis Shame" [42:49 - 49:31] Navigating California's Cannabis Industry [49:31 - 56:18] Understanding Cannabis, Hemp, and Essential Oils [56:19 - 63:44] "Discover the Benefits of Sun-Grown Cannabis with Papa & Barkley on the To Be Blunt Podcast" [03:09 - 03:44] Stay Connected with To Be Blunt and the Shayda Torabi for Cannabis Conversations! Guy Rocourt is the Co-Founder and Chief Product Officer for Papa & Barkley, a leading California cannabis wellness company. At P&B Guy is responsible for optimizing production practices, ensuring the company complies with rigorous testing and lab standards, and developing the product roadmap as the brand continues to expand into different areas of the cannabis marketplace.Previously Guy designed and built manufactured infused products facilities (MIPs) in multiple states, making him an expert in Cannabis science, tech, strategy, and production. Due to his vast experience he is an asset to those hoping to invest in the space. He also has experience caring for patients with Cannabis. Guy graduated from the Rochester Institute of Technology and is a U.S. Navy veteran. Rocourt uses his keen understanding of the Cannabis plant, Cannabis culture, and business acumen to craft a variety of wellness products and is on a mission like P&B to unlock the power of the plant to improve people’s lives. Rocourt is passionate about advocating for Cannabis through public speaking and maintaining an authentic space within Cannabis Culture even as Papa & Barkley continues to grow. Connect with Guy! Go to: https://www.papaandbarkley.com/ LinkedIn Shayda Torabi has been called one of the most influential Women in WordPress and now she’s one of the women leading the cannabis reformation conversation building one of Texas’ premier CBD brands. She's currently the CEO and Co-Founder of RESTART CBD, a female-run education first CBD wellness brand. And has formerly held marketing positions at WP Engine and WebDevStudios. Shayda is the host of a podcast for cannabis marketers called To Be Blunt, where she interviews top cannabis brands on their most successful marketing initiatives. When Shayda's not building her cannabiz in Texas, you can find her on the road exploring the best hikes and spots for vegan ice cream. Follow Shayda at @theshaydatorabi SPONSORSHIP is brought to you by Restart CBD. Check them out for your CBD needs LEAVE A REVIEW + help someone who wants to join me for episodes featuring some serious cannabis industry by sharing this episode or click here to listen to past episodes RESTART CBD is an education-first CBD wellness brand shipping nationwide. Check out my new website 👇🏼 theshaydatorabi.com Check out my new website...

"It was something that could help people feel better. And so I thought involved and basically went state to state to state. I helped entrepreneurs put together their request for proposal request for application, and then I helped the legislators craft a lot of the rules in the regulations back in the day because nobody really knew what was going on." - Sara Gullickson In this episode of To Be Blunt, host Shayda Torabi dives into the complexities of cannabis licensing and operations. She invites Sara Gullickson and Maxime Kot, CEO, and President respectively of The Cannabis Business Advisors (CB Advisors), to discuss their experience in helping clients obtain cannabis licenses in states such as Oklahoma, Colorado, California, New Mexico, Florida, Texas, New Jersey, New York, Alabama, Delaware, Kentucky, and Missouri. Through their conversation, we learn about the varying processes that take place state by state to operate legally in the cannabis industry. They also provide tips for standing out in a competitive applicants' market and cover topics such as strategy, buying power, local influence, and catering to the community. Tune in for an informative episode packed full of insights into the world of cannabis licensing! [00:00 - 07:12] Exploring the Merging of Hemp and Cannabis Industries [07:13 - 14:19] Navigating the Cannabis Licensing Process [14:19 - 21:49] Discovering a Passion for Cannabis Licensing [21:49 - 29:06] Navigating the Nuances of Licensing Programs Across Different States [29:06 - 36:23] Financial Barriers and Opportunities for Small Business Owners [36:23 - 44:04] Winning a Cannabis License: What it Takes to Stand Out in a Competitive Market [44:04 - 51:20] Securing Cannabis Licenses [51:20 - 58:14] Exploring the Licensing Process in Texas' Cannabis Industry [58:15 - 08:02] Exciting Developments in Cannabis Licensing Applications and Operations Sara Gullickson is a multi-state cannabis license holder and CEO and Founder at The Cannabis Business Advisors and How to Open a Dispensary. At age 27, she founded her first cannabis venture before ultimately selling it to a publicly traded company. Gullickson has presented alongside Tony Robbins in the U.S. and Canada and has six cannabis licenses that are minority or women-owned. She has more than a decade of experience building and scaling businesses, including a tech platform and turnkey retail model tailored to the cannabis industry. Maxime Kot is president and part owner of the national consulting firm The Cannabis Business Advisors. A cannabis licensing and compliance expert with six years of direct industry experience, Kot has built a proven track record securing multiple cannabis licenses across 17 state markets. Kot’s strategic approach and in-depth knowledge on government policy and rulemaking has led her to excel in the highly regulated market. As president, Kot oversees client relations at The Cannabis Business Advisors and serves as company lead on projects involving application and licensing preparation, operational analysis, policy and procedures, and business development planning. With a keen understanding of cannabis market trends, Kot evaluates new opportunities and builds complex business cases encompassing opportunity sizing, competitive strategy, functional requirements, and execution timelines for license applications. Connect with Sara! LinkedIn Website: https://thecannabisbusinessadvisors.com/ Connect with Maxime LinkedIn Website: https://thecannabisbusinessadvisors.com/ Shayda Torabi has been called one of the most influential Women in WordPress and now she’s one of the women leading the cannabis reformation conversation building one of Texas’ premier CBD brands. She's currently the CEO and Co-Founder of RESTART CBD, a female-run education first CBD wellness brand. And has formerly held marketing positions at WP Engine and WebDevStudios. Shayda is the host of a podcast for cannabis marketers called To Be Blunt, where she...

"The amount of consumers in America that don't consume alcohol has been relatively consistent for the last 50 years. Consumer habits are shifting, but alcohol consumption's not going away. I don't think it will out. Our hope is that consumers are making more responsible choices and that we're engaging with a whole new group of consumers." - Jason Dayton In this episode, we delve deep into the cannabis beverage market in Minnesota and how it's changing consumer habits. My conversation with Jason Dayton revolves around the marketing and education of low-dose cannabis-infused beverages, which are becoming more widely available in various retail locations beyond just dispensaries, and emphasizes the importance of education and responsible practices in the cannabis beverage industry as we look toward legalization across states. We wrap up this episode by discussing industry standardization and transparency in dosing practices. [00:00 - 07:08] Minnesota's Thriving Cannabis Beverage Market [07:08 - 14:12] Minnesota's Unique Approach to Cannabis Beverages [14:13 - 21:13] Analyzing the Education and Marketing of Cannabis Beverages in Minnesota's Emerging Market [21:13 - 28:30] Navigating the Co-Mingling of Alcohol and Cannabis in Minnesota [28:30 - 35:11] Cannabis Beverages and Alcohol in the Market [35:11 - 42:18] Exploring the Dosage and Occasion of Cannabis Beverages [42:18 - 49:24] Dosing and standardization of the Minnesota cannabis industry [49:24 - 53:47] Trail Magic discusses the impact of cannabis legalization on the hemp industry and their plans for growth Jason Dayton is the Co-Founder at Trail Magic and Minneapolis Cider Co. Jason studied entrepreneurship and political science at the University of Minnesota in addition to studying abroad in London during his junior year. During that time abroad, he fell in love with the cider culture of the United Kingdom. Upon returning to Minnesota, he co-founded Minneapolis Cider Company as part of Entrepreneurship in Action In 2019, the company opened its 30,000 square-foot cidery in Northeast Minneapolis, featuring handcrafted food, cider, cocktails, four indoor pickleball courts, and a 7,000 square-foot private events venue. In 2022, the company launched Minnesota's first THC-Infused beverage brand, Trail Magic. Prior to the opening of the taproom, Jason also worked in the local food and beverage industry at General Mills and Target. Connect with Jason! Linked In: https://www.linkedin.com/in/jasondayton/ Go to: https://drinktrailmagic.com/ Shayda Torabi has been called one of the most influential Women in WordPress and now she’s one of the women leading the cannabis reformation conversation building one of Texas’ premier CBD brands. She's currently the CEO and Co-Founder of RESTART CBD, a female-run education first CBD wellness brand. And has formerly held marketing positions at WP Engine and WebDevStudios. Shayda is the host of a podcast for cannabis marketers called To Be Blunt, where she interviews top cannabis brands on their most successful marketing initiatives. When Shayda's not building her cannabiz in Texas, you can find her on the road exploring the best hikes and spots for vegan ice cream. Follow Shayda at @theshaydatorabi SPONSORSHIP is brought to you by Restart CBD. Check them out for your CBD needs LEAVE A REVIEW + help someone who wants to join me fo RESTART CBD RESTART CBD is an education first CBD wellness brand shipping nationwide. restartcbd.com Support the show Get full access to To Be Blunt at tobebluntpod.substack.com/subscribe

"With cannabis being inhaled directly rather than eating it, a small amount of contaminants can have a lot, potentially more toxic effect in your body than if you ate those same contaminants. So I think it's really important, and I think now the upside is we have one of the cleanest consumer products even with some of the issues" - Josh Wurzer Welcome to the latest episode of our podcast, where we delve into the world of cannabis testing and its impact on the infused products category. This episode provides a comprehensive overview of the importance of lab testing in the cannabis industry, highlighting the need for standardization, transparency, and compliance to ensure safe products for consumers. Join us as we explore how testing has revolutionized the industry, making it accessible to casual consumers through accurate dosing and consistent potency! [00:00 - 07:27] The Importance of Lab Testing in the Cannabis Industry. [07:27 - 14:09] The Evolution of Cannabis Testing and the Impact on the Industry. [14:09 - 20:53] Navigating the Challenges of Lab Testing in the Cannabis Industry. [20:53 - 27:54] The Importance of Clean and Safe Cannabis Testing in the Industry. [27:54 - 35:06] SC Labs sets new standards for trust and testing certification in the cannabis industry. [35:06 - 42:29] Advocating for Quality and Transparency in the Cannabis Testing Industry. [42:29 - 49:13] Navigating State-Specific Regulations and Testing Requirements in the Hemp Industry. [49:14 - 56:30] The Challenges of Testing and Regulating New Cannabinoids in the Cannabis Industry. [56:30 - 1:03:33] The Importance of Greater Oversight and Testing in the Cannabis Industry. [1:03:33 - 1:05:37] Cannabis and Hemp Industry Stabilizing, Slowly Trending in the Right Direction. Josh Wurzer has operated cannabis testing labs for over 12 years and has been a cultivator in the medical system since the early 2000s. He is a strong advocate for safe and clean cannabis but he also understands the financial and regulatory challenges faced by businesses within the industry. He believes that regulations should strike a balance of maximizing consumer safety while minimizing the burden on an industry that is getting squeezed from several directions. Today, Josh manages research and development, regulatory compliance, and laboratory expansion at SC Labs, the most trusted and fastest growing lab in the US. Connect with Mitch! Linkedin: https://www.linkedin.com/in/joshwurzer Go to: https://www.sclabs.com/ Top Stories In Our Industry: https://www.mygrasslands.com/cannabis-marketing/the-history-and-evolution-of-420-marketing https://biv.com/article/2023/04/uber-eats-add-cannabis-its-bc-platform https://www.businessinsider.com/legal-cannabis-retail-sales-eclipse-chocolate-sales-in-us-2023RESTART CBD RESTART CBD is an education first CBD wellness brand shipping nationwide. restartcbd.com Support the show Get full access to To Be Blunt at tobebluntpod.substack.com/subscribe

“Any day that goes by that someone is arrested for marijuana possession, it's a day of injustice. And if for no other reason, but that I'm happy to do whatever I can to legalize marijuana.” - Jason Tarasek In this episode, Jason Tarasek, founder of Minnesota Cannabis Law, shares his legal expertise and insights on the current state of marijuana legalization in Minnesota. We delve into the challenges and concerns facing the hemp industry with the new proposed legalization bill, the emergence of THC beverage and edible markets in Minnesota, and the potential for expanding the state's medical marijuana program. Join us as we discuss the legislative process, the coexistence of hemp and marijuana, and the future of cannabis in Minnesota. [00:01 - 07:36] Cannabis Legislation Updates: Minnesota, Germany, and Florida [07:37 - 14:52] Minnesota's Proposed Marijuana Legalization Bill: Impact on Hemp Industry [14:53 - 22:05] Minnesota's Legalization Journey and Emerging THC Beverage Industry [22:06 - 29:00] Low-Dose THC Edibles and Beverages Now Legal in Minnesota [29:01 - 36:21] Profitable Hemp-Derived THC Market Ahead of Legalization in Minnesota [36:21 - 43:05] Minnesota's THC Beverage Market Grows Ahead of Adult-Use Legalization [43:06 - 53:20] Minnesota's Cannabis Bill: Regulating Licensees and Canopy to Meet Market Demand Jason Tarasek is a highly experienced attorney who founded Minnesota Cannabis Law in 2018 to cater to the needs of the hemp, cannabinoid, medical-marijuana and adult-use marijuana markets in the Upper Midwest. With almost 20 years of legal experience as a transactional attorney and litigator, Jason is a highly regarded legal expert in his field. Prior to founding Minnesota Cannabis Law, Jason served as the Minnesota Political Director for the Marijuana Policy Project, where he played a key role in drafting legislation to legalize recreational marijuana for adults in Minnesota. Jason frequently speaks on legal matters related to hemp, CBD, and marijuana, sharing his expertise with audiences around the country. Shayda Torabi has been called one of the most influential Women in WordPress and now she’s one of the women leading the cannabis reformation conversation building one of Texas’ premier CBD brands. She's currently the CEO and Co-Founder of RESTART CBD, a female-run education first CBD wellness brand. And has formerly held marketing positions at WP Engine and WebDevStudios. Shayda is the host of a podcast for cannabis marketers called To Be Blunt, where she interviews top cannabis brands on their most successful marketing initiatives. When Shayda's not building her cannabiz in Texas, you can find her on the road exploring the best hikes and spots for vegan ice cream. Follow Shayda at @theshaydatorabi SPONSORSHIP is brought to you by Restart CBD. Check them out for your CBD needs LEAVE A REVIEW + help someone who wants to join me for episodes featuring some serious cannabis industry by sharing this episode or click here to listen to past episodes RESTART CBD is an education-first CBD wellness brand shipping nationwide. Check out my new website 👇🏼 theshaydatorabi.com Let's work together: Free 20 min session https://calendly.com/theshaydatorabi/free15?back=1&month=2022-12 60 min Ask Me Anything Support the show Get full access to To Be Blunt at tobebluntpod.substack.com/subscribe

“By making something illegal, you're making it more dangerous. It's a classic effect of that. It's similarly with cannabis and what we were talking about with THC, it's about the lack of education and telling people just don't do any drugs, don't do anything.” - Miyabe Shields In this episode, Miyabe Shields shares insights on cannabis as medicine and healing. She discusses the challenges of studying cannabis in the US, biosynthetic and synthetic cannabinoid production, and the importance of proper dosing. Join us as we break down the science behind cannabis and explore its potential benefits. [00:00 - 07:55] Personal Health and Cannabis Industry Breakthroughs [07:56 - 15:05] Cannabis Medicine, Healing, and Spiritual Insights [15:06 - 21:54] Studying Cannabis in the US: A Researcher's Story [21:55 - 28:51] Cannabis Research at the Intersection of Academia and Industry [28:52 - 35:22] Future of Cannabinoids: Biosynthetic, Synthetic, and Natural Pathways [35:23 - 42:18] THC Education and Content Creation amid Censorship [42:19 - 49:29] Neurodiversity, Cannabis, and Science Advocacy [49:30 - 56:23] Exploring Nature's Medicine Cabinet: A Scientist's Journey [56:23 - 01:05:48] Cannabis Bioavailability and Dosing Protocols Uncovered My name is Dr. Miyabe Shields, PhD and I support the responsible, intentional use of any drug from natural products to pharmaceutical prescriptions. (What is responsible?) Cannabis saved my life and continues to save my life to this day; psychedelics made me grateful for it. My personal experience fueled my passion for biochemistry and molecular biology which lead me to my PhD in drug discovery in the system in the brain that interacts with cannabis – the endocannabinoid system. During my PhD, I was lucky to study under formative cannabinoid scientists like Dr. Alexandros Makriyannis, PhD and Dr. Torbjorn Jarbe, PhD, and was honored to receive a PhD research award from the International Cannabinoid Research Symposium in Poland in 2016. After completing my dissertation in 2018, I worked in the cannabis industry starting in demographic research and eventually co-founding my former company Real Isolates LLC where I studied the unique chemistry of cannabis smoke, developed a novel extraction technology which resulted in a method patent, and formulated products that showed unique effects. In 2021 I began using my personal social media page to share my knowledge of pharmacology and destigmatize natural products. I was shocked by how many people were not just interested, but yearning for more knowledge; I was shocked by how tapping into the community made me realize where I was personally lacking knowledge. It’s now 2023 and I want to advocate for fixing that – let’s start the conversation! Shayda Torabi has been called one of the most influential Women in WordPress and now she’s one of the women leading the cannabis reformation conversation building one of Texas’ premier CBD brands. She's currently the CEO and Co-Founder of RESTART CBD, a female-run education first CBD wellness brand. And has formerly held marketing positions at WP Engine and WebDevStudios. Shayda is the host of a podcast for cannabis marketers called To Be Blunt, where she interviews top cannabis brands on their most successful marketing initiatives. When Shayda's not building her cannabiz in Texas, you can find her on the road RESTART CBD RESTART CBD is an education first CBD wellness brand shipping nationwide. restartcbd.com Support the show Get full access to To Be Blunt at tobebluntpod.substack.com/subscribe

“The only way to determine what is in a product is through proper lab testing, which even in the lab can be difficult. It's a challenge for law enforcement officers to determine if a product is legal or not without these tests.” - Griffin Lott In this episode, former law enforcement officer and cannabis advocate Griffin Lott discusses his experiences working in the cannabis industry and bridging the gap between law enforcement and the industry. We explore the challenges of cannabis testing and law enforcement, and the need for education and communication to promote responsible use and remove stigma. Overall, a thought-provoking discussion on all things cannabis. [00:01 - 07:40] The Role of Law Enforcement in Cannabis Regulation and Legalization [07:41 - 14:21] From Sheriff's Deputy to Cannabis Advocate [14:22 - 20:54] From Law Enforcement to Cannabis Industry [20:55 - 27:15] Cannabis Education and Sentiment in Travis County [27:16 - 34:10] Reversing the Smokable Hemp Ban [34:11 - 40:44] The Challenges of Cannabis Testing and Law Enforcement: An Industry Perspective [40:45 - 52:53] Police Officers Host Trainings on Cannabis Impairment to Promote Responsible Use and Remove Stigma Griffin Lott is a cannabis industry professional and former law enforcement officer. After 8 years with the Travis County Sheriff's Department, Griffin moved to Colorado and gained extensive experience in managing cannabis operations. He then built a successful indoor growing facility in Vancouver, Washington. In 2022, Griffin and his wife returned to Texas to launch Texas Fire Flowers, offering cannabis consulting and premium hemp flower production. Shayda Torabi has been called one of the most influential Women in WordPress and now she’s one of the women leading the cannabis reformation conversation building one of Texas’ premier CBD brands. She's currently the CEO and Co-Founder of RESTART CBD, a female-run education first CBD wellness brand. And has formerly held marketing positions at WP Engine and WebDevStudios. Shayda is the host of a podcast for cannabis marketers called To Be Blunt, where she interviews top cannabis brands on their most successful marketing initiatives. When Shayda's not building her cannabiz in Texas, you can find her on the road exploring the best hikes and spots for vegan ice cream. Follow Shayda at @theshaydatorabi SPONSORSHIP is brought to you by Restart CBD. Check them out for your CBD needs LEAVE A REVIEW + help someone who wants to join me for episodes featuring some serious cannabis industry by sharing this episode or click here to listen to past episodes RESTART CBD is an education-first CBD wellness brand shipping nationwide. Check out my new website 👇🏼 theshaydatorabi.com Let's work together: Free 20 min session https://calendly.com/theshaydatorabi/free15?back=1&month=2022-12 60 min Ask Me Anything https://calendly.com/theshaydatorabi/60min?back=1&month=2022-12 Social Media Audit RESTART CBD RESTART CBD is an education first CBD wellness brand shipping nationwide. restartcbd.com Support the show Get full access to To Be Blunt at tobebluntpod.substack.com/subscribe

“You're not gonna get anyone to listen to anything you have to say until you understand where they're coming from.” - Arend Richard In this episode, Aaron Richard joins the conversation to discuss navigating censorship in the cannabis industry and his upcoming high-end cannabis lounge, Cirrus Social Club. We also explore global cannabis legalization developments and challenges in opening consumption lounges in different states. Join us to learn about creating quality content and setting industry standards. [00:01 - 07:56] Cannabis Legalization Updates [07:57 - 14:06] Former Customer Service Manager Wins Award for Cannabis Content Creation and Launching Successful Platform [14:07 - 20:43] Navigating Social Media Platforms for Cannabis Content [20:44 - 26:50] A Visually Luscious Podcast Room for Consuming Cannabis [26:51 - 33:11] Hospitality Licenses Stabilize Colorado's Cannabis Market [33:12 - 40:11] Navigating Cannabis Hospitality Regulations and Air Quality Standards for Safe Consumption [40:12 - 46:25] Denver's Cannabis Hospitality Industry Struggles with State Regulations and Employee Mentality [46:26 - 53:02] Challenges of Cannabis Lounges in Las Vegas and Denver [53:03 - 01:00:07] Navigating Cannabis Legalization and Social Equity in the Hospitality Industry Arend Richard is a seasoned entrepreneur, LGBTQ+ advocate, and cannabis enthusiast. He founded Cirrus Social Club, merging cannabis with hospitality. Co-founder of The WeedTube.com and co-host of Glitter Bong Bash. Richard published two LGBTQ+ Sci-Fi novels and is a certified business owner. Shayda Torabi has been called one of the most influential Women in WordPress and now she’s one of the women leading the cannabis reformation conversation building one of Texas’ premier CBD brands. She's currently the CEO and Co-Founder of RESTART CBD, a female-run education first CBD wellness brand. And has formerly held marketing positions at WP Engine and WebDevStudios. Shayda is the host of a podcast for cannabis marketers called To Be Blunt, where she interviews top cannabis brands on their most successful marketing initiatives. When Shayda's not building her cannabiz in Texas, you can find her on the road exploring the best hikes and spots for vegan ice cream. Follow Shayda at @theshaydatorabi SPONSORSHIP is brought to you by Restart CBD. Check them out for your CBD needs LEAVE A REVIEW + help someone who wants to join me for episodes featuring some serious cannabis industry by sharing this episode or click here to listen to past episodes RESTART CBD is an education-first CBD wellness brand shipping nationwide. Check out my new website 👇🏼 theshaydatorabi.com Let's work together: Free 20 min session https://calendly.com/theshaydatorabi/free15?back=1&month=2022-12 60 min Ask Me Anything https://calendly.com/theshaydatorabi/60min?back=1&month=2022-12 Social Media Audit https://calendly.com/theshayda RESTART CBD RESTART CBD is an education first CBD wellness brand shipping nationwide. restartcbd.com Support the show Get full access to To Be Blunt at tobebluntpod.substack.com/subscribe

“So what a synthetic is, you start off from a derived cannabinoid, so just CBD and then manipulate it to give you another cannabinoid of interest such as THC delta nine or THC delta eight, depending on the environment that you subject in.” - Chris Hudalla In this episode, we explore the future of chemically driven cannabinoids and how to ensure their quality and safety for consumers. Our esteemed panel discusses the differences between synthesizing molecules in labs versus using enzymes in plants and why this is important in terms of access, laws, interpretations and efficacy. Join us for this insightful conversation! [00:00 - 07:43] The Future of Cannabinoids [07:44 - 15:01] Synthetic vs. Bio-synthetic Cannabinoids [15:02 - 21:57] The Wild Spectrum of Cannabinoids [21:58 - 29:14] Taking the Steps Towards Legalizing Cannabis [29:15 - 43:25] Exploring and Navigating the Complexities of Synthetic Cannabinoids [43:26 - 57:49] Regulating Synthetic Cannabinoids [57:50 - 59:27] Doing Things the Right Way Click here to know more about this topic: https://schedule.sxsw.com/2023/events/PP126084 Click here to catch this video on Youtube Shayda Torabi has been called one of the most influential Women in WordPress and now she’s one of the women leading the cannabis reformation conversation building one of Texas’ premier CBD brands. She's currently the CEO and Co-Founder of RESTART CBD, a female-run education first CBD wellness brand. And has formerly held marketing positions at WP Engine and WebDevStudios. Shayda is the host of a podcast for cannabis marketers called To Be Blunt, where she interviews top cannabis brands on their most successful marketing initiatives. When Shayda's not building her cannabiz in Texas, you can find her on the road exploring the best hikes and spots for vegan ice cream. Follow Shayda at @theshaydatorabi SPONSORSHIP is brought to you by Restart CBD. Check them out for your CBD needs LEAVE A REVIEW + help someone who wants to join me for episodes featuring some serious cannabis industry by sharing this episode or click here to listen to past episodes RESTART CBD is an education-first CBD wellness brand shipping nationwide. Check out my new website 👇🏼 theshaydatorabi.com Let's work together: Free 20 min session https://calendly.com/theshaydatorabi/free15?back=1&month=2022-12 60 min Ask Me Anything https://calendly.com/theshaydatorabi/60min?back=1&month=2022-12 Social Media Audit https://calendly.com/theshaydatorabi/socialmediaaudit?back=1&month=2022-12 Learn more about Show It website builder https://account.showit.co/r/q33s5tdk Send me an email with any questions or for an RESTART CBD RESTART CBD is an education first CBD wellness brand shipping nationwide. restartcbd.com Support the show Get full access to To Be Blunt at tobebluntpod.substack.com/subscribe

“It's hard when you want to pay attention to what the system is saying or what your lawmakers are saying, or what the regulation is saying, and they're not making it, I guess, accessible or fair or really understanding.” - Coss Marte In this episode, Coss Marte shares his inspiring journey from being a multimillion-dollar drug ring leader to becoming an entrepreneur in the cannabis industry. He shares his experience in advocating for the cannabis space and applying for dispensary licenses in Massachusetts and New York. Coss also discusses the complexities of cannabis legislation in New York, such as vertical integration restrictions and branding regulations. [00:00 - 08:07] From Multimillion Dollar Drug Ringleader to Cannabis Entrepreneur [08:08 - 16:20] Coss Marte’s Transformative Journey [16:21 - 24:55] From Illicit to Legalized in New York [24:56 - 32:45] A Look at New York's Unique Licensing System [32:46 - 40:17] Navigating the Cannabis Legalization System in New York [40:18 - 47:52] From Solitary Confinement to Founding a Cannabis Coalition [47:53 - 56:52] ConBud on the Horizon Coss Marte, once a multi-million dollar drug operation ringleader, transformed his life while in prison by losing 70 pounds through bodyweight exercises. He launched CONBODY, a prison style bootcamp, hiring 50+ formerly incarcerated individuals as trainers, with over 70,000 clients. Coss won major pitch competitions and founded Second Chance Studios, a non-profit that trains formerly incarcerated individuals in media production. He's now working on CONBUD, hiring those affected by the war on drugs to build a presence in the cannabis market through dispensaries in New York. Connect with Coss Marte: Social Media: Instagram Shayda Torabi has been called one of the most influential Women in WordPress and now she’s one of the women leading the cannabis reformation conversation building one of Texas’ premier CBD brands. She's currently the CEO and Co-Founder of RESTART CBD, a female-run education first CBD wellness brand. And has formerly held marketing positions at WP Engine and WebDevStudios. Shayda is the host of a podcast for cannabis marketers called To Be Blunt, where she interviews top cannabis brands on their most successful marketing initiatives. When Shayda's not building her cannabiz in Texas, you can find her on the road exploring the best hikes and spots for vegan ice cream. Follow Shayda at @theshaydatorabi SPONSORSHIP is brought to you by Restart CBD. Check them out for your CBD needs LEAVE A REVIEW + help someone who wants to join me for episodes featuring some serious cannabis industry by sharing this episode or click here to listen to past episodes RESTART CBD is an education-first CBD wellness brand shipping nationwide. Check out my new website 👇🏼 theshaydatorabi.com Let's work together: Free 20 min session https://calendly.com/theshaydatorabi/free15?back=1&month=2022-12 60 min Ask Me Anything https://calendly.com/theshaydatorabi/60min?back=1&month=202 RESTART CBD RESTART CBD is an education first CBD wellness brand shipping nationwide. restartcbd.com Support the show Get full access to To Be Blunt at tobebluntpod.substack.com/subscribe

“If you wanna play the game, do your research.” - Reagan Hatch In this episode of To Be Blunt, Reagan Hatch, co-founder of CannaSite, shares her knowledge on the importance of performative websites for businesses and how to optimize them for speed, plugins, SEO, email marketing, blogging, and content integrations. She explains the value of web hosting and how businesses can maintain their own websites without extra help. Reagan and Shada Torabi discuss the importance of having a website for cannabis brands and tips for setting up e-commerce solutions. They also talk about continual maintenance, data analysis, and how influencer marketing and affiliate programs can create a competitive edge. [00:00 - 07:54] Creating the Perfect Website [07:55 - 16:07] Discovering the Benefits of a Well-Built Website using WordPress, Shopify, and Squarespace [16:08 - 23:30] Understanding the Difference Between WordPress.org and Customization [23:31 - 31:19] The Importance of Finding the Right Host for Your Website [31:20 - 39:09] Navigating the Complexities of Cannabis E-Commerce [39:10 - 47:08] Get Ready to Start Your Business Journey with the Right Website Components and Plug-Ins [47:09 - 54:45] Tips for Making Your Website Competitive in Cannabis [54:46 - 55:52] Closing Segment Reagan Hatch is a dynamic business development professional who thrives in social situations and has a natural talent for building long-lasting relationships. Her passion for meeting new people and exploring new opportunities has led her to excel in sales and business development, particularly within the marketing industry where she can bring her creative ideas to life. Reagan's ability to develop strong and meaningful connections has allowed her to create a successful career that is both fulfilling and rewarding. With a knack for networking and a talent for strategic planning, Reagan has become an expert in the world of business development and marketing. She brings a unique perspective to the industry and is a valuable asset to any team she works with. Whether she's developing new relationships, cultivating existing ones, or working on creative projects, Reagan is always driven by her passion for success and her commitment to excellence. Connect with Reagan Hatch: @cannasite @reaganmcelroyhatch https://www.linkedin.com/in/reagan-hatch-2b5611107 CannaSite.com Sign up for 4 months FREE at WP Engine https://www.shareasale.com/r.cfm?b=394686&u=3477806&m=41388 Shayda Torabi has been called one of the most influential Women in WordPress and now she’s one of the women leading the cannabis reformation conversation building one of Texas’ premier CBD brands. She's currently the CEO and Co-Founder of RESTART CBD, a female-run education first CBD wellness brand. And has formerly held marketing positions at WP Engine and WebDevStudios. Shayda is the host of a podcast for cannabis marketers called To Be Blunt, where she interviews top cannabis brands on their most successful marketing initiatives. When Shayda's not building her cannabiz in Texas, you can find her on the road exploring the best hikes and spots for vegan ice cream. Follow Shayda at @theshaydatorabi SPONSORSHIP is brought to you by RESTART CBD RESTART CBD is an education first CBD wellness brand shipping nationwide. restartcbd.com Support the show Get full access to To Be Blunt at tobebluntpod.substack.com/subscribe

“Cannabinoids are not toxic as we know today.” - Alleh Lindquist “Everyone's trying to come up with the right way to move forward because I think everyone knows that we need to move forward.” - Robert Jensen, Ph.D Join us on this episode of the Be Blunt Podcast as host Shada Torabi sits down with Rob Jensen, CEO and Co-Founder of Floor Works, and Alleh Lindquist, VP of Research and Development at Floor Works. They are at the forefront of developing innovative cannabinoids to meet unmet medical needs. Using cutting-edge technology, they delve into the complexities of individual cannabis compounds and their potential effects on consumers, address safety concerns, discuss hemp legislation in the Texas legislative session, and explore chemically derived cannabinoids. Gain valuable insights into the journey of professionalizing and unlocking the therapeutic potential of cannabis. [00:00 - 08:44] The Reality of Synthetic vs Synthesized Cannabinoids [08:45 - 21:42] Unlocking the Therapeutic Potential of Cannabinoids [21:43 - 35:50] Understanding the Efficacy and Safety of CBN and Other Compounds [35:51 - 49:32] Prohibition and Regulation of Artificially Derived Cannabinoids [49:33 - 01:40:30] Closing Segment Alleh Lindquist is the CEO and Co-Founder of FloraWorks, a company dedicated to advancing the field of cannabinoid research. He has a proven track record as a successful entrepreneur and business leader in the cannabis industry and previously served as the CEO of Swell Companies, one of Oregon's largest cannabis extraction facilities. Robert Jensen, Ph.D. is the Vice President of Research and Development at FloraWorks and is an accomplished analytical and organic chemist with experience in the isolation and analysis of small organic molecules. He holds a Ph.D. in Organic Chemistry and has a background in the management of laboratory and production personnel. Together, Alleh and Robert bring expertise and knowledge to drive FloraWorks' research and development efforts towards unlocking the therapeutic potential of rare and novel cannabinoids. Connect with Alleh Lindquist and Robert Jensen, Ph.D: Website: https://flora-works.com/ Texas Hemp Coalition Legislative Webinar: https://www.texashempcoalition.org/events Shayda Torabi has been called one of the most influential Women in WordPress and now she’s one of the women leading the cannabis reformation conversation building one of Texas’ premier CBD brands. She's currently the CEO and Co-Founder of RESTART CBD, a female-run education first CBD wellness brand. And has formerly held marketing positions at WP Engine and WebDevStudios. Shayda is the host of a podcast for cannabis marketers called To Be Blunt, where she interviews top cannabis brands on their most successful marketing initiatives. When Shayda's not building her cannabiz in Texas, you can find her on the road exploring the best hikes and spots for vegan ice cream. Follow Shayda at @theshaydatorabi SPONSORSHIP is brought to you by Restart CBD. Check them out for your CBD needs LEAVE A REVIEW + help someone who wants to join me for episodes featuring some serious cannabis industry by sharing this episode or click here to listen to past episodes RESTART CBD is an education-first CBD w RESTART CBD RESTART CBD is an education first CBD wellness brand shipping nationwide. restartcbd.com Support the show Get full access to To Be Blunt at tobebluntpod.substack.com/subscribe

“You gotta go into this with eyes open, and if you're gonna go into it, you need to make sure that you're well educated.” - Rod Kight Join us in this episode as Rod Kight, a seasoned cannabis lawyer and cannabis entrepreneur, discusses the challenges of THC-A hemp flower in the market. He delves into the complexities of THC-A flower and its similarities to marijuana, Total THC testing requirements, and the progressive hemp laws in North Carolina and Texas. Listen in as they share their personal experiences and insights on the legal implications of selling THC-A flower, age verification, packaging regulations, and more. [00:00 - 07:36] Exploring the Risks and Rewards of Dealing with THC-A Hemp Flower [07:37 - 15:30] A Look at Hemp, Medical Marijuana and Legalization Efforts [15:31 - 31:56] Cannabis Legalization and Regulation [31:57 - 44:47] The Legalities and Risks of Selling THC-A Flower [44:48 - 51:48] Closing Segment Rod Kight is a cannabis business law attorney based in North Carolina and Mexico, and is widely regarded as an expert on the subject. He's the author of "Cannabis Business Law" and has been quoted in several major media outlets. He's part of several legal teams and advises C-suite level executives on cannabis issues. Rod is a believer in cannabis for personal and medical use and has been an attorney advocate for NORML. He's a member of several cannabis-related organizations and is a regular speaker on US and international podcasts about cannabis and psychedelics. He resides in Mexico and North Carolina with his family and is also an avid musician. Connect with Rod Kight: Website:https://cannabusiness.law/ Social Media: LinkedIn Shayda Torabi has been called one of the most influential Women in WordPress and now she’s one of the women leading the cannabis reformation conversation building one of Texas’ premier CBD brands. She's currently the CEO and Co-Founder of RESTART CBD, a female-run education first CBD wellness brand. And has formerly held marketing positions at WP Engine and WebDevStudios. Shayda is the host of a podcast for cannabis marketers called To Be Blunt, where she interviews top cannabis brands on their most successful marketing initiatives. When Shayda's not building her cannabiz in Texas, you can find her on the road exploring the best hikes and spots for vegan ice cream. Follow Shayda at @theshaydatorabi SPONSORSHIP is brought to you by Restart CBD. Check them out for your CBD needs LEAVE A REVIEW + help someone who wants to join me for episodes featuring some serious cannabis industry by sharing this episode or click here to listen to past episodes RESTART CBD is an education-first CBD wellness brand shipping nationwide. Check out my new website 👇🏼 theshaydatorabi.com Let's work together: Free 20 min session https://calendly.com/theshaydatorabi/free15?back=1&month=2022-12 60 min Ask Me Anything https://calendly.com/theshaydatorabi/60min?back=1&month=2022-12 Social Media Audit https://calendly.com/theshaydatorabi/socialmediaaudit?back=1&month=2022-12 Learn more about Show It website builder https://account.showit.co/r/q33s5tdk Send me an email with any questions or for an agency referral hello@theshaydatorabi.com RESTART CBD RESTART CBD is an education first CBD wellness brand shipping nationwide. restartcbd.com Support the show Get full access to To Be Blunt at tobebluntpod.substack.com/subscribe

“There's a gift in you and there's a talent that you're still not sure about that you have, but you have it.” - Manny Cuevas Join us on this episode of the To Be Blunt as we delve into the story of Manny Cuevas, a fashion designer in the western wear industry. We'll cover his journey, from learning from his dad to showcasing their work in Denver and moving to Nashville. We'll also explore Manuel's Star Spangled Couture Collection, raising 8.9 million dollars and using hemp fabric to create unique designs with marijuana leaves. Tune in for a journey of entrepreneurship and innovation as Manny shares raw conversations to help others navigate their own paths. [00:00 - 08:57] Opening Segment [08:58 - 21:57] From the Runway to the Studio [21:58 - 34:23] Navigating the Fashion Industry with My Father [34:24 - 47:29] The Star Spangled Couture Collection [47:30 - 1:00:35] The Journey of Manny and Manuel [1:00:36 - 1:23:25] Closing Segment Manny Cuevas is a fashion designer and tailor, coming from a family with a heritage in the fashion industry dating back to the 1950s. He learned tailoring and fashion design from his father, Manuel, and his artisan co-workers. He helped relocate the family business to Nashville in 1991 and began designing and creating individual garments for celebrity clientele such as Johnny Cash and Bob Dylan. He continues to create limited run collections and consult for other fashion boutiques. His work is inspired by his rich Mexican and American heritage, the fashion history of the Americas, and the constant recycling of pop culture. Connect with Manny Cuevas: Website: www.wearitoutbymanny.com Social Media:,Instagram, Facebook Page, Shayda Torabi has been called one of the most influential Women in WordPress and now she’s one of the women leading the cannabis reformation conversation building one of Texas’ premier CBD brands. She's currently the CEO and Co-Founder of RESTART CBD, a female-run education first CBD wellness brand. And has formerly held marketing positions at WP Engine and WebDevStudios. Shayda is the host of a podcast for cannabis marketers called To Be Blunt, where she interviews top cannabis brands on their most successful marketing initiatives. When Shayda's not building her cannabiz in Texas, you can find her on the road exploring the best hikes and spots for vegan ice cream. Follow Shayda at @theshaydatorabi SPONSORSHIP is brought to you by Restart CBD. Check them out for your CBD needs LEAVE A REVIEW + help someone who wants to join me for episodes featuring some serious cannabis industry by sharing this episode or click here to listen to past episodes RESTART CBD is an education-first CBD wellness brand shipping nationwide. Check out my new website 👇🏼 theshaydatorabi.com Let's work together: Free 20 min session https://calendly.com/theshaydatorabi/free15?back=1&month=2022-12 60 min Ask Me Anything https://calendly.com/theshaydatorabi/60min?back=1&month=2022-12 Social Media Audit https://calendly.com/theshaydatorabi/socialmediaaudit?back=1& Support the show Get full access to To Be Blunt at tobebluntpod.substack.com/subscribe

“You just gotta get super clear on who you're marketing to and you gotta get super clear on who you're messaging to and you have to be super clear on what are you trying to get outta of this and like who are you trying to connect with.” - Max Juhasz In this episode of the To Be Blunt podcast, Max Juhasz shares his journey of doing door to door sales and transitioning to digital marketing. He also talks about how he helped one hemp and CBD companies go from 600,000 to 4.2 million in online sales. Max also discusses about building links and content to boost a product's rankings in search engines and brand awareness. [00:00 - 09:03] Opening Segment [09:04 - 16:57] How Plain Jane Took Advantage of the Farm Bill and CBD Education Push [16:58 - 21:22] Mastering SEO for Cannabis Brands [21:23 - 36:43] Protecting Your Brand and Boosting Rankings [36:44 - 52:04] How to Differentiate Yourself and Climb the Digital Ladder [52:05 - 1:16:45] How to Succeed Despite the Challenges [1:16:46 - 1:21:52] Closing Segment Max Juhasz is the Founder of Cannabiz Marketing Solutions aka DopeSEO.com. He has spoken at a number of different cannabis events including Kushcon, Cannabis Marketing Summit, Lucky Leaf, CBD Expo, HAZE Radio and other publications. He and his partner Pavel recently launched the DopeMarketingPodcast.com to help give some free marketing advice to cannabis operators looking for some insight. Shayda Torabi has been called one of the most influential Women in WordPress and now she’s one of the women leading the cannabis reformation conversation building one of Texas’ premier CBD brands. She's currently the CEO and Co-Founder of RESTART CBD, a female-run education first CBD wellness brand. And has formerly held marketing positions at WP Engine and WebDevStudios. Shayda is the host of a podcast for cannabis marketers called To Be Blunt, where she interviews top cannabis brands on their most successful marketing initiatives. When Shayda's not building her cannabiz in Texas, you can find her on the road exploring the best hikes and spots for vegan ice cream. Follow Shayda at @theshaydatorabi SPONSORSHIP is brought to you by Restart CBD. Check them out for your CBD needs LEAVE A REVIEW + help someone who wants to join me for episodes featuring some serious cannabis industry by sharing this episode or click here to listen to past episodes RESTART CBD is an education-first CBD wellness brand shipping nationwide. Check out my new website 👇🏼 theshaydatorabi.com Let's work together: Free 20 min session https://calendly.com/theshaydatorabi/free15?back=1&month=2022-12 60 min Ask Me Anything https://calendly.com/theshaydatorabi/60min?back=1&month=2022-12 Social Media Audit https://calendly.com/theshaydatorabi/socialmediaaudit?back=1&month=2022-12 Learn more about Show It website builder https://account.showit.co/r/q33s5tdk Send me an email with any ques RESTART CBD RESTART CBD is an education first CBD wellness brand shipping nationwide. restartcbd.com Support the show Get full access to To Be Blunt at tobebluntpod.substack.com/subscribe

“I think we're all so silent in our states that people kind of need a little reality check. Like having these conversations [about cannabis] are a wake up call to people.” - Liz Udell Welcome back to the To Be Blunt podcast! In this episode,Liz Udell shares opportunities and challenges of self-employment in the cannabis industry and how people who have been recently laid off can leverage the power of social media to their advantage, especially platforms such as LinkedIn which offer a great opportunity to network and connect with potential clients [00:00 -06:48] Navigating the Cannabis Industry [06:49 - 15:24] Positioning Her Personal Brand for Success [15:25 - 21:58] Learning to Adapt Your Content for Different Platforms [21:59 - 29:42] The Uncertainty of Social Media Censorship [29:43 - 35:30] The Challenges of Working for Cannabis Brands [35:31 - 43:03] The Reality of California Cannabis Workers [43:04 - 59:20] Exploring the Complexities of Legal Cannabis [59:21 - 1:00:53] Closing Segment Liz Udell is a director of digital, content and social media in the cannabis, restaurant, lifestyle, e-commerce, and entertainment industries. She's been a digital marketing instructor @ San Diego State University and the University of Las Vegas since 2020 and teaches content marketing and social media management. Shayda Torabi has been called one of the most influential Women in WordPress and now she’s one of the women leading the cannabis reformation conversation building one of Texas’ premier CBD brands. She's currently the CEO and Co-Founder of RESTART CBD, a female-run education first CBD wellness brand. And has formerly held marketing positions at WP Engine and WebDevStudios. Shayda is the host of a podcast for cannabis marketers called To Be Blunt, where she interviews top cannabis brands on their most successful marketing initiatives. When Shayda's not building her cannabiz in Texas, you can find her on the road exploring the best hikes and spots for vegan ice cream. Follow Shayda at @theshaydatorabi SPONSORSHIP is brought to you by Restart CBD. Check them out for your CBD needs LEAVE A REVIEW + help someone who wants to join me for episodes featuring some serious cannabis industry by sharing this episode or click here to listen to past episodes RESTART CBD is an education-first CBD wellness brand shipping nationwide. Check out my new website 👇🏼 theshaydatorabi.com Let's work together: Free 20 min session https://calendly.com/theshaydatorabi/free15?back=1&month=2022-12 60 min Ask Me Anything https://calendly.com/theshaydatorabi/60min?back=1&month=2022-12 Social Media Audit https://calendly.com/theshaydatorabi/socialmediaaudit?back=1&month=2022-12 Learn more about Show It website builder https://account.showit.co/r/q33s5tdk Send me an email with any questions or for an agency referral hello@theshaydatorabi.com RESTART CBD RESTART CBD is an education first CBD wellness brand shipping nationwide. restartcbd.com Support the show Get full access to To Be Blunt at tobebluntpod.substack.com/subscribe

“Hire when you're able to, the most important thing you can do is like, hire people to do the things that you suck at or the things you don't wanna do. So you can free up yourself to still have time to do the things you want.” - Jenna Owens Welcome back to the To Be Blunt podcast! In this episode, Jenna Owens shares how she established Fitish and changed it from a fitness program to a skincare line infused with CBD. In addition, she discusses the legalities of her product and how she plans to put it on the market, as well as the difficulties she encountered in manufacturing the product. [00:00 -07:14] Opening Segment [07:15 - 18:57] Shifting from Radio Talk Show Host to Owning a CBD Infused Skincare Line [18:58 - 31:35] Finding a New Market Within the Space and Overcoming Challenges [31:36 - 36:52] Learning What Market the Products Can Be Sold In [36:53 - 56:52] Reinvesting, Hiring, Branding, and Finding Stability [56:53 - 1:13:32] Closing Segment Jenna Owens is first and foremost recognisable from the renowned radio talk show, The Kidd Kraddick Morning Show, where she served as an on-air personality for 12 years. In 2017, she founded FITISH originally as the FITISH30 fitness program, and the brand has since transformed into its CBD-infused skincare line. Shayda Torabi has been called one of the most influential Women in WordPress and now she’s one of the women leading the cannabis reformation conversation building one of Texas’ premier CBD brands. She's currently the CEO and Co-Founder of RESTART CBD, a female-run education first CBD wellness brand. And has formerly held marketing positions at WP Engine and WebDevStudios. Shayda is the host of a podcast for cannabis marketers called To Be Blunt, where she interviews top cannabis brands on their most successful marketing initiatives. When Shayda's not building her cannabiz in Texas, you can find her on the road exploring the best hikes and spots for vegan ice cream. Follow Shayda at @theshaydatorabi SPONSORSHIP is brought to you by Restart CBD. Check them out for your CBD needs LEAVE A REVIEW + help someone who wants to join me for episodes featuring some serious cannabis industry by sharing this episode or click here to listen to past episodes RESTART CBD is an education-first CBD wellness brand shipping nationwide. Check out my new website 👇🏼 theshaydatorabi.com Let's work together: Free 20 min session https://calendly.com/theshaydatorabi/free15?back=1&month=2022-12 60 min Ask Me Anything https://calendly.com/theshaydatorabi/60min?back=1&month=2022-12 Social Media Audit https://calendly.com/theshaydatorabi/socialmediaaudit?back=1&month=2022-12 Learn more about Show It website builder https://account.showit.co/r/q33s5tdk Send me an email with any questions or for an agency referral hello@theshaydatorabi.com RESTART CBD RESTART CBD is an education first CBD wellness brand shipping nationwide. restartcbd.com Support the show Get full access to To Be Blunt at tobebluntpod.substack.com/subscribe

“I know sometimes people are like, I don't wanna toot my own horn. Well baby toot your horn. This is your chance. Like this is the whole point of getting featured in an article or speaking at a conference. ” - Shayda Torabi Welcome back to the To Be Blunt podcast! In this episode, Shayda talks about relaunching her website and why it's important as content creators to have a website where they can promote not only the products they sell but also market themselves. [00:00 - 02:38] Identity Crisis [02:39 - 08:32] New Website and Current Services [08:33 - 14:31] The Hows and Why of Starting a Website [14:32 - 18:53] WP Engine, Affiliate Links and Tools to Help Monetize [18:54 - 25:41] Knowing the Risk and Being Flexible [25:42 - 30:13] Learn to Market Yourself [30:14 - 31:49] Closing Segment Shayda Torabi has been called one of the most influential Women in WordPress and now she’s one of the women leading the cannabis reformation conversation building one of Texas’ premier CBD brands. She's currently the CEO and Co-Founder of RESTART CBD, a female-run education first CBD wellness brand. And has formerly held marketing positions at WP Engine and WebDevStudios. Shayda is the host of a podcast for cannabis marketers called To Be Blunt, where she interviews top cannabis brands on their most successful marketing initiatives. When Shayda's not building her cannabiz in Texas, you can find her on the road exploring the best hikes and spots for vegan ice cream. Follow Shayda at @theshaydatorabi SPONSORSHIP is brought to you by Restart CBD. Check them out for your CBD needs LEAVE A REVIEW + help someone who wants to join me for episodes featuring some serious cannabis industry by sharing this episode or click here to listen to past episodes RESTART CBD is an education-first CBD wellness brand shipping nationwide. Check out my new website 👇🏼 theshaydatorabi.com Let's work together: Free 20 min session https://calendly.com/theshaydatorabi/free15?back=1&month=2022-12 60 min Ask Me Anything https://calendly.com/theshaydatorabi/60min?back=1&month=2022-12 Social Media Audit https://calendly.com/theshaydatorabi/socialmediaaudit?back=1&month=2022-12 Learn more about Show It website builder https://account.showit.co/r/q33s5tdk Sign up for 4 months FREE at WP Engine https://www.shareasale.com/r.cfm?b=394686&u=3477806&m=41388 Send me an email with any questions or for an agency referral hello (AT) theshaydatorabi.com RESTART CBD RESTART CBD is an education first CBD wellness brand shipping nationwide. restartcbd.com Support the show Get full access to To Be Blunt at tobebluntpod.substack.com/subscribe