To Be Blunt: The Podcast for Cannabis Marketers-logo

To Be Blunt: The Podcast for Cannabis Marketers

Business & Economics Podcasts

To Be Blunt is hosted by cannabis advocate, entrepreneur, and industry brand marketer Shayda Torabi. Join her weekly Monday's for a new episode featuring some serious cannabis industry heavy hitters laying down what's worked and what hasn’t when it comes to their marketing strategy. For anyone who is looking for some creative inspiration in a budding industry! Shayda will share her own journey building RESTART CBD to becoming a nationally recognized CBD brand, as well as feature leading cannabis marketers to tell their brands journey and story. I believe knowledge is power, and cannabis is powerful. Let’s light this conversation up!

To Be Blunt is hosted by cannabis advocate, entrepreneur, and industry brand marketer Shayda Torabi. Join her weekly Monday's for a new episode featuring some serious cannabis industry heavy hitters laying down what's worked and what hasn’t when it comes to their marketing strategy. For anyone who is looking for some creative inspiration in a budding industry! Shayda will share her own journey building RESTART CBD to becoming a nationally recognized CBD brand, as well as feature leading cannabis marketers to tell their brands journey and story. I believe knowledge is power, and cannabis is powerful. Let’s light this conversation up!

Location:

United States

Description:

To Be Blunt is hosted by cannabis advocate, entrepreneur, and industry brand marketer Shayda Torabi. Join her weekly Monday's for a new episode featuring some serious cannabis industry heavy hitters laying down what's worked and what hasn’t when it comes to their marketing strategy. For anyone who is looking for some creative inspiration in a budding industry! Shayda will share her own journey building RESTART CBD to becoming a nationally recognized CBD brand, as well as feature leading cannabis marketers to tell their brands journey and story. I believe knowledge is power, and cannabis is powerful. Let’s light this conversation up!

Language:

English

Contact:

5128258940


Episodes

055 Vape Industry Deep Dive (Vape Quality, Vape Crisis, PACT Act) and Nevada Cannabis Update with Tyler Prough of Rokin Vapes

6/21/2021
On this episode of the To Be Blunt Podcast, Shayda Torabi welcomes Tyler Prough, the West Coast Sales Manager for Rokin, Inc, to talk about everything vape related from Nicotine or THC vapes, to legislative laws and regulations against vaping, to the Texas smokeable ban and more! You don’t want to miss this episode! It’s packed with juuls and golden nuggets. [00:01 – 09:44] Introducing Tyler Prough [09:45 – 21:41] The Start of Rokin Inc; A Family Owned and Operated Business on the Cutting...

Duration:00:51:54

054 Disrupting the National Cannabis Beverage Category with Blair Markell of Cann

6/14/2021
On this episode of the To Be Blunt Podcast, Shayda Torabi has on Blair Markell, the Head of Strategy for Cann, one of the best-selling cannabis beverages in the country, to talk all about the cannabis beverage space, D2C channels and navigating delivery, and how social tonics are changing the landscape of cannabis beverages. There is so much attention, excitement, and consumption for cannabis canned beverages; it’s capturing a new consumer. According to Fortune Business Insights, the global...

Duration:00:50:49

053 Grass Attracts Snakes and a Whole Lot of Other Stuff About Cannabis You Should Know by Brett Puffenbarger of Good Highdeas

6/7/2021
The truth ain’t pretty. Today, Brett Puffenbarger, and I are bringing the truth, in all its ugliness. Brett tolerates no bullshit, he speaks his mind, he challenges opinions, and he knows Cannabis. We talked about a ton of stuff that's going to blow your mind regarding MSO’s, federal legalization, and how it might not be a good thing for small business owners like myself and cryptocurrency. [00:01 – 05:16] Update on The Texas 87th Legislative Session [05:17 – 12:04] Introducing Brett...

Duration:00:57:17

052 Bridging the Cannabis as Medicine Conversation with Nurse Katherine Golden of Leaf411.org

5/31/2021
There are over 160 different cannabinoids, multiple ways to consume CBD and various factors that contribute to the benefits, effectiveness, and experience of the Cannabis products you consume. That’s why Leaf411.org, a nurse-staffed, free cannabis hotline for anyone in America to reach out, gets me so excited. On this episode, with my guest, nurse and CEO of Leaf411.org, Katherine Golden, we discuss the de-stigmatization of Cannabis and how we can bridge the gap between medicine and...

Duration:01:00:45

051 How to Save the Terps and Why We Should Talk About Terpenes More with Jonathan Schwartz of Boveda

5/24/2021
Jonathan Schwartz is the Sales Executive Rep for Boveda. In this episode Jonathan walks us through Boveda's journey and we talk all about terpenes and get a good understanding about how as the industry evolves we will evolve by creating products that help support and create longevity for our cannabis consumption. [00:01 – 05:34] Delta-8 and Other Cannabinoids Are Threatened To Be Banned [05:35 – 13:28] Jonathan Shares His Background [13:29 – 17:23] The Anomaly of Cannabis Ancillary...

Duration:00:55:51

050 What Does It Mean to "Build a Brand" with Matthew Herrold of Headstash Marketing and Good Feels

5/17/2021
Matthew Herrold is the Director of Marketing for Good Feels, a health and wellness cannabis brand, and the Founder of Headstash Marketing. In this episode we discuss the cannabis landscape in Massachusetts, what it’s been like building and operating cannabis brands, As well as branding; how to create Sentiment, and how to attract and build a loyal customer base. [00:01 – 15:40] Matthew Herrold Shares His Background [15:41 – 27:25] Embracing Marketing From Both Ends of The Spectrum [27:24...

Duration:00:59:25

049 Manufacturing the Artisinal Cannabis Experience in Texas with Greg Autry of Sweet Sensi

5/10/2021
Greg Autry, a Texas hill country native, has been cultivating cannabis since 1996. Since 2001 he has been building and managing commercial indoor grow from 400 plants up to his most recent largest facility of 20000 square feet in Desert Hot Springs which totaled 8000 plants and several thousand cuttings and mothers. [00:01 – 13:33] Greg Autry’s Background and Sweet Sensi [13:34 – 30:58] The Gap In the Market That Sweet Sensi is Bridging [30:59 – 43:02] How Sweet Sensi Keeps Up with the...

Duration:00:57:34

048 Digging through the Canna BS (bull shit) with Kristen Yoder of Soil to the Oil

5/3/2021
You can’t spell cannabis without the BS. That’s just a part of it. Kristen Yoder, featured in Vanity Fair, Forbes, USA Today and named one of Marijuana Venture Magazine's “40 Under 40 Rising Stars of Cannabis”, is a 15 year Los Angeles industry veteran, strategic advisor, and radio and podcast personality who has managed successful businesses in every sector of the cannabis industry. In this episode, we discuss touchy subjects such as overdosing on cannabis, the setbacks Kristin has...

Duration:01:02:48

047 Vertically Integrated Marketing with Alexis Mora of Harborside Group

4/26/2021
Alexis Mora is the head of marketing at Harborside Group. Harborside Group was one of the first operating dispensaries in the state of California. They have since grown to be a leader in cannabis in California and beyond, evolving their business model to be vertically integrated. In this episode, Alexis and I will be discussing vertical integration; What it takes to be a vertically integrated business, and how you can vertically integrate your marketing efforts. [00:01 – 04:20] Guest...

Duration:01:06:30

046 Marketing the Dispensary Experience with Robbie Wroblewski of Seed & Smith

4/19/2021
Robbie Wroblewski currently manages company branding, marketing, and community involvement for Seed & Smith Cannabis. Focused on humanizing cannabis, Robbie has made it his mission to empower consumers with knowledge. [00:01 – 06:00] Guest Introduction and Events Coming Up on 4/20 [06:01 – 11:43] Robbie’s Background & The Brand That Seed & Smith Has Built [11:44 – 25:52] Educating and Empowering The Consumer to be Advocates of Cannabis [25:53 – 32:08] Anecdotal and Inaccurate Information...

Duration:00:58:12

045 Cannabis Technology to Empower the Ecosystem from Consumer to Dispensary with Socrates Rosenfeld of Jane Technologies

4/12/2021
Socrates Rosenfeld is the CEO of Jane Technologies. They created the I Heart Jane platform that enables both consumers and dispensaries to search for products and let the dispensaries leverage Jane Technologies to empower them to connect their products to the right consumers. [00:01 – 05:12] Updates in the Cannabis Industry / Introduction of Topic and Guest [05:13 – 09:10] The Story of Jane Technologies [09:11 – 19:22] E-Commerce in the Cannabis Industry [19:23 – 28:00] Cannabis and...

Duration:00:59:22

044 Conscious Consumers, Contextual Commerce, and Community Building with Varuni Palacios of Miss Grass

4/5/2021
Varuni Palacios is the Head of Marketing and Growth at Miss Grass, a brand on a mission to help the world get good at weed. They educate on the science, history, culture, and products involved with cannabis, all in the spirit of conscious consumption. [00:01 – 09:56] Intro and Varuni’s Background / What is Miss Grass? [09:57 – 20:21] What It Means to Be the Head of Marketing and Growth at Miss Grass [20:22 – 37:16] Navigating the Waters of E-Commerce / Going Digital / Women in...

Duration:00:55:30

043 Debunking Delta 8 and Sativa vs Indica with Andrew Marlatt of Pharmlabs Texas

3/29/2021
Andrew Marlatt is the General Manager at Pharmlabs Texas. If you’re new to cannabis, or even if you’ve been in the industry for quite some time, you must still be wondering about the different types of cannabinoids, edibles, smokables, and other products derived from cannabis. If the answer is yes, you’re in the right place. Join us in this episode as we debunk Delta 8 and Sativa vs. Indica. [00:01 – 04:17] Introduction of Topic and Guest [04:18 – 05:10] What is Pharmlabs? [05:11 –...

Duration:01:01:10

042 Content Curation, Leveraging Influencers, and Going Viral on TikTok with Andrew Tychsen of Levo Oil

3/22/2021
Andrew Tychsen is the Director of Marketing at LEVO Oil. With the help of Andrew, LEVO has had huge success on TikTok, going viral multiple times and using the platform as a marketing tool to boost their revenue. In this episode, Andrew gives us a behind-the-scenes peek at how they work their magic that provides them their success on TikTok. [00:01 – 03:59] Introduction of Guest and Topic [04:00 – 10:02] The Story of Levo Oil [10:03 – 26:08] Content Curation and Leveraging...

Duration:00:58:59

041 A Lesson In Branding, Networking, Persuasion, and Pot with Jon Cappetta of High Times

3/15/2021
Jon Cappetta is the VP of Content at High Times. He is responsible for developing and executing holistic content plans across their increasing brand portfolio. In this episode, Jon gives us a masterclass on branding, networking, persuasion, and pot. [00:01 – 12:36] Jon shares his story [12:37 – 21:06] What is High Times? / The Importance of Branding [21:07 – 35:45] Live for Live Music / Other Brands That Are Making A Difference [35:46 – 44:50] Injustices in the Cannabis Industry /...

Duration:01:02:40

040 State Level Cannabis Advocacy with Jax Finkel of Foundation for an Informed Texas and Texas NORML

3/8/2021
Jax Finkel is an Executive Director at Foundation for an Informed Texas and Texas NORML. In this episode, we talk about the progress of the Cannabis Industry in Texas from a legal and political perspective. [00:01 – 05:53] Shayda on the Smokable bans happening at Texas [05:54 – 08:07] Introduction of Topic and Guest [08:08 – 13:39] Jax’s Background / The Current State of the Cannabis Industry in Texas [13:40 – 25:59] Advocating for the Industry and Educating the People [26:00 – 46:29]...

Duration:00:58:44

039 Politics and Pot in the Pacific North West with Bess Byers of @ImCannaBess

3/1/2021
Bess Byers is the founder of Blaise Creative, a Seattle-based digital marketing agency. Bess is a passionate advocate of the plant, and in this episode, we tackle the legalizations and politics behind the industry. [00:01 – 03:07] Introduction of Topic and Guest [03:08 – 08:15] Bess’ Story and the Founding of Blaise Creative [08:16 – 20:14] The Politics Behind the Industry [20:15 – 29:30] Home Grown Brands / Bigger vs. Smaller Brands [29:31 – 39:39] Trends and New Products [39:40 –...

Duration:00:59:54

038 The Power of Promotions and How Lightshade Dispensary Markets to Denver with Krista Nichols

2/22/2021
Krista Nichols is the Manager of Marketing, Promotions, and CSR at Lightshade, a cannabis dispensary based in Denver and the largest independently owned dispensary in Colorado. In this episode, Krista gives us a glimpse of how they keep themselves ahead of their competition with the power of their promotions and marketing strategies. [00:01 – 04:00] Opening Segment / Introduction of Guest and Topic [04:01 – 09:45] Krista’s Background / What is Lightshade? [09:46 – 21:01] The Power of...

Duration:01:02:56

037 Securing Publicity and PR for your Cannabis Brand with Alice Moon

2/15/2021
Alice Moon is a cannabis media maven and founder of the Alice Moon PR & Creative Agency. She focuses on PR, Social Media, and Marketing for both cannabis and non-cannabis brands. Every brand or organization wants its name to be known. They want their stories heard. And so, in this episode, we’ll be tackling one of the most important parts of being a brand, especially in the cannabis industry, and that is PR and Marketing. [00:01 – 03:54] Opening Segment / Introduction of Topic and...

Duration:00:51:31

036 Laura Morarity, SVP Marketing & Communications at Leafly

2/8/2021
Laura Morarity is the SVP of Marketing & Communications at Leafly. Are you new to the cannabis industry or in search of new cannabis strains to try? Then tune in as we dive into Leafly’s story, the companion for cannabis enthusiasts and canna-curios folks. [00:01 – 05:54] Opening Segment/Introduction of Topic and Guest [05:55 – 18:04] What is Leafly? [18:05 – 29:12] Let’s talk about the different Cannabis Strains [29:13 – 36:34] Navigating the Product Reviews [36:35 – 45:12] Setting...

Duration:00:58:03