To Market with Scott Davis
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The Creative Curve with Allen Gannett
Allen Gannett discusses creativity in a novel way that will be super helpful to marketers. We discuss consuming versus creating content, the iterative creative process, and what "10,000 hours" really means in mastery. Allen's new book "The Creative Curve" is available at Amazon and everywhere books are sold. Visit his website at https://www.thecreativecurve.com/ and follow him on LinkedIn at https://www.linkedin.com/in/allengannett/
Sustainability Talk with Katie Wallace
In this episode, Katie Wallace, sustainability consultant and founder of Hux Sustainables, talks to Marketing Professor Scott Davis about building a more sustainable world through marketing. Topics include the problems with modern packaging and the single-use habits of consumers. The episode also digs into the backstory of Katie's interest in sustainability and the UnLearn Show that she co-hosts.
Global Marketing with Cleo Franklin
How do you dominate in global markets? We spend a lot of time in academia discussing US companies going overseas, but this interview takes a different perspective. Cleo Franklin, CMO of Mahindra North America (now VP of Marketing and Business Development - Latin America) talks to Professor Scott Davis about bringing an Indian tractor company to the US market. Along the way, Cleo reveals tremendous insights about navigating global markets.
Boost Your Job Search with Kyle Elliott
Career coach Kyle Elliott talks to Professor Scott Davis about how students can supercharge their career search: through networking, work samples, and other professional development activities. We dig into LinkedIn best practices and discuss the ins and outs of resume design.